商务英语1, 2单元课后练习答案和课文翻译

Task 1
（1）You should place it with this side up.
( 2 ) You should keep it try.
( 3 ) You can drink it safely.
( 4 ) You should handle with care.
( 5 ) This food should be health and safety.
（6）This stands for the level of food safety
（7）This product has passed Quality Safety check
（8）It has passed a food safety certificate.
（9）It has passed a drinking safety certificate.
（10）This is green food.
Task 2 Discuss with your partner and match the world famous advertisement slogans 1-6 with logos A-F.
1. All the news that’s fit to print --------New York Times
2. Better things for better living through chemistry----------Du Pont
3. Finger一lickin’good---------Ken- tucky Fried Chicken
4．I’m lovin’ it.---------McDonald’s
5. Something special in the air．----------American Airlines
6. We bring good things to life.---------- General Electric
1E 2．F 3．A 4. C 5．D 6．B
Unit Task
Task 1 Decide whether the following statements are true(T) or false(F) according to the passage.
1.F
2. F
3.T
4.F
5.F
Task 2 Match the following terms with their Chinese meanings.
1. d
2.f
3.b
4.j
5. c
6.i
7.h
8.e
9. a 10. g
Task 3Complete the following sentences with the words or phrase given below。

Change the form if necessary.
1. At first, bartering took place as an exchange between two people.
2. If you are interested in it, we are ready to negotiate with you face to face next month at the Fair.
3. The following must be done to increase farmers' incomes considerably as fast as
possible.
4. The Red Cross supervised the distribution of food and clothing to the flood victims.
5. Unemployment impelled him to move to another town two years ago.
6. It is hoped that more and more people will be better off .
7. Many of these obligations can give rise to problems and complications.
8. Postwar oil discoveries have been very uneven distributed among countries.
Task 4 Complete the following passage by filling in the blank with the first letter of the words given.
In modern international trade，it is primary and necessary for a company to seek prospective clients and to establish business relations with them so as to start and develop its business．In doing this，the seller and the buyer often choose writing letters，sending emails，making phone calls，or simply meeting each other，among which writing letters or e-mails is most frequently used．A good letter for establishing business relations should comply with the following principles：complete---the letter should include necessary information；considerate---the letter should be composed with due consideration of the receiver’s need or expectation；courteous---the tone of the 1etter should be courteous and polite；clear---the writer’s ideas should be expressed clearly in the letter, avoiding possibly misleading words or expressions；concise---the letter should be concise and direct；correct--the information，grammar, and punctuations, etc．in the letter should be correct．
Task 5Rewrite the sentences after model
1 Model
1. The harder you work, the more progress you will make.
2. The less he worried, the better he worked.
3. The more you practice English, the better your English is.
4. The more air there is inside the tyre, the greater pressure there is in it
5. The longer the war lasts, the more the people there will suffer.
Model 2
1. With a boy leading the way，they started towards the village．
2. He stood on the deck with his hand waving to us.
3. With you helping me whenever I’m in trouble, I feel very obliged to you．
4. The boy lay on the grass, with his eyes looking at the sky.
5. With night coming on, we started for home.
Task 6 Translate the following sentences into English using the given words or phrases
1. The electrician separated the broken wire from the others.
2. The director slipped and broke his leg. .As a result ，he will have to be away from our company for 2or3 months.
3. His skillful craft will enable him easy to find a job.
4. In addition to a tutor after school, she has a Part-time job in a restaurant.
5. Most students do not expect to specialize in economics.
Chinese Version
Reading A
国际贸易
贸易是指自愿交换商品，服务或者是两者同时进行。

允许贸易的机制则被称之为市场。

贸易的原始形式是物物交换，即商品和服务的直接交换。

比如用一辆汽车换一万袋咖啡，这样，对外贸易就会极端繁琐，并受到限制。

现代商人用货币这种交换媒介进行交易，使商品购买可以和商品销售或经济收入相分离。

货币以及后来的信用卡，纸币和虚拟货币的出现很大程度上简化和促进了贸易。

随着交通网络设施的改善，贸易在很大程度上得以拓展。

现今贸易常常在周边住户，临近城市和相邻的大陆之间展开。

两个贸易者之间的贸易称为双边贸易，多于两个贸易者的则称为多边贸易或国际贸易，即所有跨国界交易的商业活动。

当一个国家的出口量大于进口量时，就称其为贸易顺差，当一个国家的进口量大于出口量，就存在贸易逆差，各国只有保持贸易顺差，才确保有足够的实力支付进口。

国际贸易作为现代商界的脊梁，一直是支撑各国之间经济关系的主要力量。

它使得一个国家能致力于生产它能生产的最廉价、最高效的商品，也可以使任何国家的商品消费超过其依靠自身资源生产的产品。

由
于各国生产商都尽力从扩大市场获取更大利润，而不是将销售限制在本国境内，贸易还可以扩大特定经济商品的潜在市场。

理解贸易的关键是牢记贸易的起因。

人们进行贸易是因为他们相信通过贸易可以获益。

首先，世界资源的分配不均，使任何个人和国家都不能自给自足，不可能拥有它所需要的一切商品，人们为了获取所需商品，各国之间需要进行贸易。

原材料广泛分布于世界各地，各国利用不同的经济资源，借助人们掌握的不同技能，专门化、高效率生产自己最有优势的产
品。

例如，秘鲁和扎伊尔采掘大量铜矿，南非开采钻石，中东开采石油。

缺乏上述资源的国家必须向出口国购买。

美国是主要的咖啡消费国，而它的气候却完全不适于种植咖啡。

因此，美国必须从有条件种植咖啡的国家(如巴西、哥伦比亚和危地马拉)进口咖啡。

但是，美国拥有大型的工业企业，能够生产其他国家需要的各种产品，如飞机和化学制品。

一些发展中国家，由于缺乏资本，没有先进的机器、设备和工厂来实现其工业和经济的现代化，一定程度上也提高了发展国际贸易的需求。

其次，国际贸易存在的另一个原因是，一个国家生产的某种商品的数量往往不能满足它自身的需求。

虽然美国是主要产糖国，但由于国内糖的消费量大于生产量，因此，美国还必须进口糖。

第三，除了获取所需产品外，贸易可以给贸易国带来经济收益，对同一商品，世界上会有各种价格，反映了不同的生产成本。

一个国家可专营较其他国家生产成本低的某些商品，出口那些自己生产效率高的产品，进口那些生产效率相对低的产品，这样，贸易双方均会从中获利。

日本之所以能出口大量的消费类电子产品，就在于日本生产该产品的效率高于其他国家。

对美国来说，进口日本货要比自己生产核算。

最后，产品的技术革新或各种不相同款式变化，也是产生国际贸易的原因。

通过进出口可以创造出更加多样化的商品和服务，也会为消费者提供更多廉价的商品。

因为各个国家都可以专注于自己最有优势的产品。

通过专门生产自己生产效率高的商品，就有机会推进产品的技术革新。

尽管美国的汽车产量居世界首位，但它仍从德国、日本和瑞典进口大量新型汽车，主要是因为美国对这些国家生产的汽车有需求。

21世纪日益增长的贸易正成为世界经济的主导因素，人们预期各国经济相互依存的趋势会继续延续下去。

第二单元
Unit Task
Task 1 Read the passage and choose the best answer.
1. D
2. B
3.B
4.A
5.A
Task 2 Match the following terms with their Chinese meanings.
1.j
2.f
3.e
4. a
5. g
6. i
7. b
8. d
9. c 10. h
Task 3 Complete the following sentences with the words or phrase given below。

Change the form if necessary。

1. Familiarly with Microsoft office. Computer programming skills will be a plus.
2. All of the award-winning articles will be published bilingually in the coming days.
3. The government transplanted the villagers to an island ten years ago.
4. APPLE is regularly voted the most innovative company in the world, but its inventiveness
takes a particular form.
5. These demographic changes help to create a virtuous circle of growth.
6. He pressed the button and reversed the direction of movement of the machine.
7. We have a sales force at present of twenty-four salesmen of the road, each with his own territory.
8. An immigrant grandmother may well struggle to communicate with her American-born children.
3. The customer collects a trolley and proceeds to an open-shelf warehouse for smaller items. (Market Hall)
Task 4 Complete the following Company Profile delivered by an HR Manager. Fill in the blank with the first letter of the words given.
Ladies and gentlemen，good morning. I'd like to welcome all of you here today．First，I’m going to tell you about our company, Business Consultant Services，and the positions we are hiring for．After that，we’ll have some time for questions. OK? Business Consultant Services provides business software and consulting services We started out in 1 997 Our head office is in Seattle，U．S．，but we have offices all over the world，and we have approximately 4,000 employees．We have 1，800 clients worldwide．Many of our clients are large corporations, but we also work with small and medium-sized businesses. Our annual income in 2003 was about 90 million dollars. We’re growing pretty fast right now, and a lot of our growth is in southeast Asia. We came to Thailand in 2000，and we now manage about 29 accounts here. We’re opening another office in the south of Thailand this month．In addition to Thailand，we have a very busy office in China．We’re working for an oil company in Singapore，and we’re starting a large project for a bank in Malaysia．So, this is why we are looking for new employees and why I am here. In fact，this is why we’re all here．We have openings for…
Task 5 Rewrite the sentences after model
Model 1
1. Nathan no longer runs a produce stall in the open-air market.
2. The employees involved no longer work at the firm.
3. Marketing to children is no longer about hawking toys, sweets and cereal.
4. The recent rise in exports largely reflects firms are no longer running down stocks.
5. Buyers no longer had to scrimp and save to get what they wanted.
Model 2
1. Western lenders is likely to hope to return, some day.
2. If customers are bankrupt, suppliers are likely to be in the same predicament.
3. The new management team is likely to bring about major changes in the company.
4. Thus, limited liability is likely to have an exceptionally big impact on their behavior.
5. He is not likely to accept the position without knowing the exact terms.
Task 6 Translate the following sentences into English using the given words or phrases
1. As for last week's revaluation, the announcement marked a significant break with the past.
2. In making your plan for journey, you'd better provide for possible accidents on the journey.
3. The fist official transplant from an animal to a human occurred back in 1682.
4. A corporation is recognized as an entity -- its own legal being, separate from its owners.
5. Eligible products no longer need to have technology that reaches or surpasses international standards.
Chinese Version
Reading A
宝洁公司重视商业全球化趋势
在以前的宝洁公司，产品创新的传播是单方向的：由美国传往世界各地。

尽管海外市场
对于这家以辛辛那提为基地的大型公司毫不陌生，但是该公司卖给他们的产品却通常已为大
多数的美国人所熟悉。

比如说，在日本的许多家庭．妈妈们把他们的小宝宝包裹在“帮宝适”纸尿布里；许许多多的委内瑞拉人都用“佳洁士”牙膏刷牙。

据公司的经理们估计，美国国
内的人们当然也喜欢这些他们熟悉的，有着红白蓝商标的宝洁公司产品。

“我们”可能购买
外国的汽车，巧克力或是照相机．但决不包括家庭洗涤用品。

然而近几年来，宝浩公司已经打破了其长期以来所坚持的传统。

艾瑞尔—宝洁公司新生
产的一种洗涤剂，是在海外公司研制开发成功的，并且现在已经成为欧洲和拉丁美洲市场货
架上非常常见的产品。

而现在，包装上标注两种语言的超浓缩洗涤剂，艾瑞尔Ultra，也已
经出现在洛杉矶的商场货架上。

艾瑞尔的出现反映出了美国人口构成的变化，讲西班牙语的人已经成为这个国家人口增
长最快的一个种族。

艾瑞尔在这些人中是非常畅销的。

实际上就是许多居住在南加利福尼亚
的墨西哥移民经常从墨西哥的提华纳带回艾瑞尔产品。

“他们都知道这种产品，而且都需要
这种产品。

”宝洁公司的发言人玛丽·萨尔瓦多说，“我们意识到不能说服他们购买我们的其他洗涤产品。

”同时，宝洁公司希望其他人也能试一试艾瑞尔这种产品。

艾瑞尔在欧洲的火热销售也给公司带来了一个扩展其他市场的契机。

最近，宝洁公司收购了捷克斯洛伐克最大的洗涤剂公司Rakona。

目前在德国最畅销的艾瑞尔成为捷克斯洛伐克将要上市的新品牌之一。

其实艾瑞尔并不是唯一的被公司采纳并被移植回本土的来自海外的创意。

“新奇”是一种多功能的喷雾式洗涤剂，它与一些在欧洲一直深受欢迎的产品相似，该产品目前已被投放在加利福尼亚和亚利桑那州市场试销。

按照美国的传统，美国人在清洗不同表面的物体时总是爱用不同的洗涤剂。

但是市场调查显示，美国人的选择越来越接近其他国家。

一些业内权威人士指出，这种产品创新从海外市场向本土市场倒流的现象反映了公司更加大规模的人事变化。

公司如今聘请了一些日本人、德国人、墨西哥人来做经理人，他们不再认为宝洁公司的生意仅仅只是美国的创意向海外市场的单向传播，他们认为应该是美国创意与海外市场创意的双向交流。

Wertheim Schroeder投资公司的博尼塔·奥斯丁说；“几年前，在宝沽公司高层管理人员中很少能见到外国人的面孔，而现在外国人在公司的高层管理人员中甚至占多数。

”
正如宝沽公司已经发现的这个事实，美国不再是一个孤立的市场。

对于购买外国制造的产品以及在海外销售美国产品，美国人比以前任何时候都持一种更开放的态度。