新编商务英语泛读 1 Unit7第一课
英语泛读教程(一)Unit 7
巴克与米勒一家人住在一起。米勒先生的房子很 大，地处阳光明媚的圣克拉拉山谷。房屋四周是 大花园和长满果树的田地。附近还有一条河流。 在这样一个大地方，自然有许多狗。有家庭豢养 的狗，也有农场上的狗。但它们都不重要。巴克 是领头狗，它就在这儿出生，这儿就是它的地盘。 它四岁，体重六十公斤。它跟米勒先生的儿子们 一同去游泳，随他的女儿们一道去散步，它把那 几个孙子孙女驮在背上。冬天的时候，它伏在米 勒先生的脚边，依偎在炉火前。
used to do sth 过去常常做某事 be/get used to do sth 习惯于做某事 He used to get up at six in the morning. He is used to getting up at six in the morning.
east…….eastern……….easterner south……southern………southerner west(n)…western(a)…..westerner (n) north…….northern………northerner
Buck growled, and was surprised when the rope was pulled hard around his neck. He jumped at the man. The man caught him and suddenly Buck was on his back with his tongue out of his mouth. For a few moments he was unable to move, and it was easy for the two men to put him into the train.
thecallofthewild故事发展?在一个法官的家里过着养尊处优的生活?被法官那贪婪的助手给拐卖到一个训练狗拉雪橇的人手里?到严寒的阿拉斯加岛上拉雪橇?受尽了皮肉和精神的双重折磨?渐渐适应了没有人性的生活?打败了他的对手当上了领头军?换了主人受尽鞭打
商务英语 Unit Seven
• (2) • Dear…: • Re: Order No. 2170 for 1,000 M/T Tin Foil Sheets • Referring to our letters and telexes in respect to Order No. 2170 for 1,000 metric tons of Tin Foil Sheets, so far we have no definite information from you about delivery time, although these goods are contracted for shipment before the end of last month, and our L/C was opened with the Bank of China as early as in March 2001. • We have been inconvenienced by the delay. You should telex us immediately of the earliest possible date of shipment for our consideration without prejudicing our right to cancel the order and/or lodge claims for our losses. • Please look up the matter and give us your definite reply without further delay. • Sincerely,
• on board 装船 • The bill of lading shows clearly that four cases were taken on board. • 提单清楚地表明4箱货物已装船.
商务英语阅读(上册)unit 7-PPT精品文档
Unit Seven
Teaching Objectives
了解耐克的首席执行官奈特的生平 了解耐克品牌的创立过程 了解耐克公司不同寻常的品牌营销策略
After returning from Japan in 1964, the 26-year-old Knight began peddling Onitsuka running shoes across the Pacific Northwest. Knight still kept his day job as an accountant. But he persevered, convinced that his inexpensive, high-performance shoes could beat the top "sneakers"--Adidas, Converse All-Stars and Keds--in the market. By 1969, Knight sold a million bucks worth of Onitsuka shoes bearing his Blue Ribbon Sports label. In 1971, Knight decided he could retire his accountant's wing tips. It was also time to give his fledgling company a new name and logo. Knight favored "Dimension Six," but his 45 employees thankfully laughed that one down. Then Jeff Johnson, a fellow running geek, proposed a name that came to him in a dream: Nike, for the Greek winged goddess of victory. The company paid $35 to commission a new logo--a "swoosh"--and the new shoe debuted at the 1972 Olympic trials in Eugene, Ore.
新编商务英语泛读 1 Unit7第一课PPT课件
Words:
sector characteristic interior decorate accountant architect liability collapse maximum transfer subscribe compulsory out of the question
部分，部门 特征， 特性 内部的 装修，装饰 会计人员，会计师 建筑师 责任，负债，债务 崩溃，突然的失败 最大限度 转让 认购 Biblioteka 制的 不可能的，不值得考虑的7
Advantages:
❖ The owner can be his own boss and keep all the profits.
❖ He doesn’t need much capital to start the business.
❖ There are very few legal requirements to follow.
❖ Pride of Ownership（对所有权的满足感） ❖ Tax Advantages（税务优势）
8
Disadvantages:
❖ responsible for all the losses of the
business.
❖
management problems（管理
问题）
❖This difffiicnualtnycipaul ptsrosoblleemtrsa（de经rs济at问a 题gre）at
3
Passage:
public sector
The UK (mixed economy)
coal(煤) rail transport(铁路运输)
health and education (医疗与教育)
《新编实用英语教程一》Unit7 Reading
h
15
premodifier Post modifier.
3. (Para. 2) Melanie Sears has not yet learnt those often-repeated phrases about personal satisfaction, mental challenge and higher objectives that most athletes always use when asked similar questions.
Para.6 Melanie is truly a teenager with a taste for endurance. With her devotion to the triathlon, she will succeed sooner or later.
h
13
the past participle phrase is used to modify huge crowds
maybe, but what makes the triathletes want to punish
their bodies so much?
And what makes an
attractive 17-year-old, with excellent academic results,
give up everything for the strange pleasures it
1recentlyithasdrawnhugecrowdsattractedandworriedbyathletesswimming1500mcycling40kmandthenrunning10kmwithoutstoppingtheusedthepastusedtopastparticipletomodifyparticiplephrasemodifyhugephraseisiscrowdshugecrowds近来它已经吸引了大批为它着迷又惧它三分的观众群因为这项运动要先游泳1500米骑自行车40公里然后紧接着又长跑10公里
新编英语教程1Unit 7
e.g., He usually goes to school by bus, but today he rode a bike for a change. 4. Do in China as the Chinese do.→When in Rome, do as the Romans do. 5. my primary means of transportation (most important, main/major) e.g., 我目前最重要的任务就是学到尽可能多的知识。 At present, my primary concern is to learn as much knowledge as possible. 6. to do my bit for the protection of the environment
do one’s bit (informal): do one’s share of the work that needs to be done 7. They don’t feel like they are in charge of their lives unless they are in charge of the wheel. be in charge of: be responsible for; control 8. drive-in: a place, esp a restaurant, a cinema which allows you to enjoy the service provided without leaving your car免下车餐馆, 免下车电影 院(顾客可坐在自己的车上购物、进餐、看电影等 等)
Multiple-choice questions:
综合商务英语一册Unit7Business Phone Calls
Speaking
• Slow down, please. • Thanks for calling. • Would you like to leave a message? • This is she. = Speaking! • May I please speak to Mr. Li? • There is a phone call for you. • You’re wanted on the phone.
• Telephone Message • From:_____________
To:_______________
• Date: _______ Time: _____________ • Message:___________________________
__________________________________ __________________________________
Language Focus
• Present progressive • The present progressive is used to denote
(表示) a temporary (暂时的) action or state that began at a previous time and continues into the present time. It is expressed by
Vocabulary
• Learn the following words and complete
the exercise in your textbook.
• guidance staff message negotiation
新编英语教程Unit 7 TextI The Throw-Away Society
❖ 12. ruthlessly eliminated
❖ done away with/thrown out completely
❖ ruthless: cruelly, mercilessly; in this context: firmly and completely
❖ A decision was made ruthlessly to carry through the reform.
account;
3) A modern version of the Shaoxing Opera attracted a large audience.
rendering;
4) I was only able to read the English version of Goethe's works.
❖ 按透视法（或按观察角度）缩短线条等
❖the foreshortening of our relationship with things accelerates the pace of life:
❖the attempt to make our relationships with things transient causes our life to move on faster
❖ 已做出坚决将改革进行到底的决定。
❖ eliminate:
❖ get rid of or remove completely. ❖ 我们希望很快扫除文盲。
❖ We hope to eliminate illiteracy before very long. ❖ A队在第二轮比赛中被淘汰。 ❖ Team A was eliminated in the second round of the
商务英语阅读第一册上 Unit 7
Reading One
Check your comprehension
Answer the following questions with the information from the text. 4. What did the two studies of the cadets and the student nurses tell us?
Reading One
Check your vocabulary
Fill in the blanks with the words.
academic 1.The _________ standards in this university are high. 2.Experts say the most effective way of preventing infection of SARS is to improve immune one’s ____________ system. virus 3.HIV is a ________ which reduces people’s resistance to illness and can cause AIDS. 4.The bereaved _________ relatives of John felt sad for his early death. 5.Many people complain that they sometimes can hardly breathe because stresses of the __________ and strains of modern life.
Reading One
Check your vocabulary
Fill in the blanks with the words.
新编英语教程(第三版)第一册第七课课件
新编英语教程（第三版）第一册
Unit 7 Cycling
Lead-In
LSP
Dialogue
Role Play
Reading
Exercises
Script
新编英语教程（第三版）第一册
Unit 7 Cycling
Lead-In
LSP
Dialogue
Role Play
Reading
Exercises
Unit 7 Cycling
Lead-In
LSP
Dialogue
Role Play
Reading
Exercises
Movie Clip
Watch the movie clip and answer some questions.
Questions: 1. What does Wall-E try to do during the whole episode? He tries to follow the white robot Eva.
新编英语教程（第三版）第一册
Unit 7 Cycling
Lead-In
LSP
Dialogue
Role Play
Reading
Exercises
Mary: The date after we started to date...Every holiday I‘ve been on a virtual disaster. Why he wasn‘t so superficial… you know? …Well, I know, I know, because I... What the... ? Listener: Yeah I know my dear. There‘s a lot of men out there. Wall-E: Wall-E. Mary: Mary. Wall-E: Eva.
(完整版)新编剑桥商务英语unit 7
Not sold on sales?
‘Hi, I work in sales.’ not a great conversation opener, is it? Not like being a fighter pilot or a director of Medecins sans Frontieres, for example. Unfortunately, a job in sales can’t quite shake off its unglamorous image or associations with something rather dishonest. This all means recruitment problems for graduate employees. On the other hand, marketing – a less direct way of selling a product – is rather more popular as a career choice, and sounds better at dinner parties.
Module 7
7.1 Sales
1
Reading 1
2 Vocabulary: Sale terms
3
Reading 2
4
Grammar
5 Speaking: Comparing jobs
Reading
1. Work in pairs. Compare the jobs in each of the following pairs. What are the similarities and differences? Say which you would prefer to do and why.
英语泛读教程1,unit7
Jack believed in self---struggle, and strove very hard to be the strong of life, because he learnt the law of the nature ,the strong conquered the weak. He also held very active and enthusiastic attitude toward life. The following quotation may fully illustrate what he was .
死后，我宁愿是一堆骨灰而不是化为尘土。我 宁愿是一颗闪亮的火星投入熊熊燃烧的火焰，而 不愿在死灰中窒息。我宁愿是华美的流星，让每 一颗粒子都绽放光芒，而不是做沉沉闷闷的，不 停绕行的行星。生活应是人的本分。我不会为延 长生命而活着，我为f the wild
Alaska to find gold. Instead of getting much gold, he found ideas for his books and stories. He went
back home and began to write. His writing were
warmly welcomed and he became rich and famous when he was under thirty . But Jack London was not a happy man. In poor health. He took his own life in 1916. He was then only forty years old.
Plot Summary
•Buck, used to belong to a judge, was kidnapped and sold to North. Then he became a member of a dogteam pulling a sled (雪橇). In the days of pulling a snow-sled, he learned to conform to the law of nature and obey the master. Finally, he found a basic instinct hidden inside him, which enabled himself to survive the tough environment. This is the call of the wild.
新编剑桥商务英语unit-7
A. many aren't suited to it.
B. they aren't passionate.
C. they don’t have the right qualifications. D. of a false perception.
2021/6/4
7
Vocabulary: Sales terms
2021/6/4
5
Part of the reason why graduates are often not interested in sales is because it isn’t seen as a profession. Clarissa Gent, a chemistry graduate and sales manager at Rackspace Managed Hosting, an IT support firm, says: ‘Careers departments don’t talk about sales and there is a lack of education about the different levels you can go to with it. I always thought marketing seemed more attractive, but it wasn’t the dynamic world I’d imagined. Then I talked to people in sales and realized that it is possible to be passionate about it. It soon became apparent that I was much more suited to sales. Now I speak to customers every day in the buzz of a target-driven environment. It’s fantastic.’
商务英语unit7译文及答案
第七单元服务行业TEXT A 服务行业与服务管理我们现在正处于一个服务的时代，并且服务已经逐渐处于社会的中心地位。
在美国，各种各样的服务占据了美国就业市场的80%，服务行业已经创造了GNP的74%，占经济活动的55%，这些都远远把制造业抛在了后面。
其它发达国家也在过去的20年内同样也经历了这样一个趋势。
因此我们必须首先弄懂，“什么叫服务？〞我们通常把服务叫做由个人或团体为获益他人而做的工作。
我们的经济结构和贸易理念一起在改变，而这种改变最终导致由产品为中心转移到以服务为中心，被称为“第二次革命〞和“信息社会的开端〞。
那什么叫服务行业呢？当政府官员或经济学家提到服务行业，他们总会定义其为“创造不可见产品的行业。
〞服务行业分为以下几个部分。
运输服务、邮递服务和仓储服务信息服务股票证券服务和其它金融投资服务租赁服务职业、科技服务行政服务、废物回收服务和维修服务健康保健服务与社会援助服务艺术、娱乐、休闲服务其它服务从上面的分类我们可以看出，现今服务已经渗透到我们生活的各个角落。
不言而喻服务在我们的日常生活与商务活动中扮演越来越重要的角色。
然而并不是所有人与公司或组织会意识到服务的重要性。
许多经理像鸵鸟一样只是把它们的头深埋在沙子里，许多人袖着手违心地说，“服务大潮只不过像一阵风罢了，不是吗？〞当然，从另一方面，也有许多工作人善于服务，请看下面的案例。
Stew Leonard 经营着一家利润丰厚的三层楼的商店。
他说每当他看到一个愠怒的顾客就如同看到5万美元飞出了他的商店。
为什么呢？因为，像这种一般的顾客每个星期花100美元，一年有50周要购物，然后呆在这个地方可能大约10年。
如果这样的一个顾客在商店有一次不愉快的经历而反而转身另外一家商店的话，那Stew Leonard商店就会少5万美元的收入。
如果这个不满意的顾客把他的不愉快的经历告诉其他顾客，让他们也离开的话，那损失将会更大。
为了挽回顾客，Stew Leonard商店创造了被《纽约时报》称为“商店中的迪斯尼乐园〞，设有化妆的卡通人物、定期的娱乐项目、宠物乐园与电子动物。
最新高级综合商务英语1 Unit 7 Mass customization 彭青龙精选
juggle (Para. 4) v. to keep (several simultaneous activities) in motion or progress at one time example: He is an expertly project manager who can juggle multiple projects and still make progress on each.
Part I
Questions about Part I
Q1. What’s the main idea of Part I (Para. 1-4)? BMW used mass customization to promote its sales as a handy marketing device and to inject flexibility into almost every aspect of the company, particularly, manifested by its ability to cater for fickle customer desires and its rhythm of work.
Unit Seven
Mass Customization
1. Lead-in 2. Text A: BMW Drives Germany 3. Text B: How Mass Customization Is Changing Our World
Case Study
MyMuesli, the manufacturer of cereal food, enables the users to customize a food product through online interaction. Q1. What is “customization”? Do you like
泛读教程一unit 7 shyness
Unit 7 ShynessPart I Leading- in(15')1.Check the homework-section C in unit 71) Leading- in questions:Have you previewed the section C?Can you still remember the title of the article? Or what does the passage mainly talk about?Then how to make a good impression? What tips are there according to the writer?2) Ask volunteers to explain the 6 tips.Ss may choose to response you all at once, carry on the class3) Review the 6 tips together:You are the messageBe yourselfUse your eyesListen before you leapCollect the energyLighten up2.Shyness explain why few volunteers offer to explain the 6 tipsFrom your response, T knows Ss know the 6 tips well and are able to illustrate them in simple words, but none does that, what's the reason?Ss don't like to show off themselves?Ss are lack in confidence?Will others laugh at the S?May be it is shyness.3.Shyness is common, so we should treat it reasonably and try to overcome shyness.4.How to overcome shyness? Get down to the passage!Part II Overcome Shyness (30')1.Skim the words in the word-pretest and locate them in the passage while reading soas to better understand their meaning.2.Read the passage and underline the part you don't understand.3.After reading, judge the statements in the exercises.4.Check Ss understanding. keys:FTFTFTTF5.Probable difficulties:1) Feeling ashamed will not do any good.Just to feel ashamed will not solve the problem, or is not useful.2) We are interesting in our own personal ways.We ourselves are interesting because of our unique personality or our unique ways to be ourselves.6. Useful words:excessively: do or behaviour too muchoverdoing: over- as a prefixoverestimate, oversleep, overhear, overcome7.Reading skill-class relationship, contrast relationship, synonym, antonym1) self-esteem is similar with self-worth2) compliment--praise3) detrimental-- harmful4) diminish is opposite to grow5) negative is opposite to positivePart III Vocabulary-building (20')1.Word-matchDo the exercise quickly, repeat what Ss make mistakes inIntroduce some relevant words or phrase.Intelligent --IQ intelligent qualityCommit- to do sth or make a promisecommit suicide2.AffixLet Ss speak the words they can think as many as possible and repeat their wordsExplain some words easily mistakenedengagement of sb to sb/ marry sbAgreement or disagreement in sentence 6?As for this part, the logic mistake appears, which is also an exam point in the ERROR CORRECTING of TEM 43.Look up the words in the glossary after class4.Do the cloze after classPart IV Fast- reading and Presenting1.Divide the class into 4 groups, and each group is assigned to read one passage in the SECTION B and then one S should stand up to be on behalf of his group and present the main ideas or information of the passage2.Give Ss time to prepare and inspire them to show his understandingPassage one:Fact：40% American are shy, even the president, the princess and the pop starA quarter of the people who are shy as adults were not shy when they were a childResult: Shyness may cause difficulties in communication with others even the best friendsPassage two:Reason: worry about making themselves foolWorry about making a mistakeWorry about how they are speakingCare too much about others' feeling of themselvesTips to overcome: speak in the front of mirrorPractice more to be mentally preparedWrite down the main points in case they skip out of your mindGive speech in front of your friendsAttitude: Everyone makes mistakes, treat your shyness reasonalblyPassage three:Reasons: 1. Inherit from parents2. Nobody tells us social skills3. It was thought that to be shy can get extra love and care when we were childrenShyness can be avoided: Force to do things you won't offer to doPraise those who are shyPassage four:Fact: all people blush, women blush more than men, young people blush more than old peopleReason: worried or nervousWhen others are better than themselves3.Add more explanation to make the rest of class if necessary.4.Check their understanding:Keys: FTT/ TF/ TFT /BCPart V AssignmentPreview the section C in Unit 8 and review what we've learnt in the class。
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There are other kinds of partners---”sleeping” partners.
“sleeping” partners contribute capital to the business, but do not participate in its organization and management.
Question:
All of the following are advantages of the sole trader (or sole proprietor) Except that . A. the owner can be his / her own boss and keep all profits B. the owner doesn’t need much capital to start with nor does he / she have many legal requirements to follow C.the owner can decide almost anything concerning the business D.the owner is completely responsible for the losses of his / her business
The main difference between private and public limited companies is that there is a restriction on the number of members in a private limited company(maximum fifty).
三. joint stock companies (股份公司)
private limited companies
joint stock companies （limited liability）
public limited companies
Advantages:
limited liability
Words:
sector characteristic interior decorate accountant architect liability collapse maximum transfer subscribe compulsory out of the question 部分，部门 特征， 特性 内部的 装修，装饰 会计人员，会计师 建筑师 责任，负债，债务 崩溃，突然的失败 最大限度 转让 认购 强制的 不可能的，不值得考虑的
Disadvantages:
responsible for all the losses of the business. management problems（管理问题） financial problems（经济问题）
This difficulty puts sole traders at a great disadvantages.(这个困难使独资企业处 于极其不利的地位。)
The main advantage of joint stock companies is that . A.the shareholders can share the company’s profits B. the shareholders don’t necessarily have a large sum of capital C. the shareholders can take part in the company’s decision-making D. the shareholders’ losses will not be greater than the amount of their investment in the company
Passage:
coal(煤) public sector rail transport(铁路运输)
The UK (mixed economy)
health and education (医疗与教育)
commercial and financial service (商业和金融服务) owned and controlled by private enterprise
What types of organizations are suitable for a small business? A.The sole trader and the joint stock company. B.The joint stock company. C. The sole trader and the partnership. D. The joint stock company and the partnership.
The members are responsible only for the amount of capital they contribute. This guarantee that the people who invest in the company will not lose more than the amount of their investment if the company fails or causes injury.
private sector
Question:
The UK has what is known as a “mixed” economy. This means that the economy of the UK . A.consists of various kind of industries B.is made up of both very large and very small business C.is made up of both private-owned and stateowned enterprises D.consists of all kinds of enterprises, big and small, national and private
一.sole trader ---sole proprietor （独资企业）
Definition
It is owned , run and controlled by one person. It is very often found in retailing and in the direct services.
Disadvantages:
ordinary or general partners have unlimited liability for losses and debts. conflict between partners can wreck(毁 掉) the company.
Question:
Question:
Joint stock companies are also known as limited companies because . A.the number of such companies is limited B. the number of shareholders of such a company is limited C. shareholders are responsible only for the amount of capital they invest D. there is a restriction on the number of members in a private limited company
Extensive Reading
Unit 7
Text A Types of Business OrganizaDistinguish the characteristics of the various types of business organizations. The distinction between sole traders, partnerships , joint stock companies and cooperatives. The advantages and disadvantages of the types of business organizations.
二．Partnerships（合作企业）
Partnerships are a type of business unit which help smaller business to expand.
Partners can introduce more capital. Partners also help in organizing and managing the business. Sometimes they bring special skills. They also share the profits. Profits are usually shared by agreement.
In the private sector, there are various types of business organizations. sole traders 独资企业 partnerships 合伙企业 joint stock companies 股份公司 cooperatives 合作社
Which of the following statements is NOT true? A.Partners can usually introduce more capital than sole traders. B. Partners pay a higher rate of tax than sole traders. C. Sleeping partners do not take part in the daily management. D. Ordinary or general partners have unlimited personal liability for losses and debts.