高级商务英语1,UNIT 4 翻译
商务英语翻译 Unit 4
对于英语中以实喻虚的形象表现手法，翻译时应想方设法维系原 文的具体性及形象性，一个常用的手段即是从“实”到“实”，将英 语的以实喻虚译成汉语的以实喻虚。 The magic spades of archaeology have given us the whole lost world of Egypt. - 考古学家变魔术似地把古埃及的整个世界都给我们发掘出来了。 - 考古学家用神奇的铁铲把古埃及的整个世界都给我们发掘出来了。
Sam knows he can depend on his family, rain or shine. - 山姆知道不论境遇如何，他都可把家庭作为靠山。
There is a mixture of the tiger and the ape in the character of the colonialists.
The newspaper claims to be the mirror of public opinions. -该报宣称忠实反映了公众的意见。
What is learned in the cradle is carried to the grave. - 少时所学，到老不忘。 How do we account for this split between the critics and the readers, the head and the heart? - 评论家和读者之间，也就是理智和感情之间的这种分歧如何解释呢？
２．用范畴词使抽象概念具体化。 What they wanted most was an end of uncertainties. - 那时他们最渴望的就是结束这摇摆不定的局面。 We want to learn to laugh in the face of the inevitable, to smile at the looming of the death. - 我们需要学会对不可避免的事情报以大笑，甚至以微笑面对死亡的 威胁。
商务英语口译词组翻译
Business interpretingUnit1Reach a record high 创纪录 a big margin 大幅增长Show room 样品间 embroidered tablecloth 抽纱台布The price list 价目表 well-illustrated catalogues 精美插图的目录The supplies 供货商 quotation 报价FOB 离岸价 packaging model 包装样品Commission 佣金 eye-catching 吸引人的Place an order 订货 cardboard boxes 木板箱Packaging 包装 wooden cases 木箱Transparent plastic bag 透明塑料袋 to get an edge over 超过比...好The design 装潢设计 to honor a claim for 理赔Sample 样品 pilferage 偷盗Catalogue 商品目录 insurance company 保险公司Outer packaging 外包装 compensation 赔偿Waterproof 防水 head office 总部Be lined with plastic sheets 内衬塑料布 royalty 提成WAP 水渍险 specification 规格Net weight 净重Gross weight 毛重Delivery 交货Industrial property right 工业产权Know-how/expertise 专有技术Royalty rate 提成率Initial down payment 入门费Net sales price 净销售价To render good for good 以德报德Unit2golden autumn season of October 金秋十月 continue to do sth 一如既往China Import and Export fair 中国进口商品交易会 business community 商业界rename as 更名 ancient Chinese saying 古话historical starting point 历史起点 trade council 贸易理事会from all over the world 五湖四海 serve as a bridge 桥梁作用give 赋予 technical advantage 技术优势historical connotations 历史内涵 have a massive land 幅员辽阔assume responsibilies 肩负重任 economic returns 经济回报率harmonious society 和谐社会 quadruple 翻两番Enhance service awareness 增强服务意识 investment fever 投资热Organizer 承办者 be profitable/have a good profit of gain 有利可图International practice 国际惯例 control over 控管Set sail for 启航 infrastructure 基础设施Change our notion 转变观念 capital construction 基本建设The foundation of success 取胜之本 essential commodity 基本物质Clearly set forth 明确提出 internationalization 国际化进程congratulate...before hand on the complete success 预祝..圆满成功You honor/majesty/excellency 尊敬的...先生阁下Gracious hospitality 友好款待 Warm greetings 热情问候Convey 传达 Good wishes 良好的祝愿Bosom friends 知己 Business and financial giant 商业和金融巨头Long-term project 长期项目 trade volume 贸易额The Pearl River Delta 三角洲 sustained growth 持续增长Through partnership with 与..携手 on the occasion of 借..的机会Consultancy service 咨询服务机构 on behalf of 代表Transnational corporation 跨国公司 hectic trip 紧张的行程Last but not least 最后 phenomenal success 非凡成就In person 亲身 share the sentiments 报有同感Official invitation 正式邀请 welcome address 欢迎辞Worldwide economic recession 世界经济萧条the setting of the workshop 研讨会场的布置Unit3Business summit 工商峰会 magnificent welcome 盛情欢迎Internalization-based引进消化吸收 blessed with a proud history 拥有悠久的历史Re-innovation 再创新 trade routes贸易之路At the beginning of the new year新年伊始 terracotta warriors兵马俑Innovative country创新型国家 Muslim quarter清真寺Get together齐聚一堂 cell phones 手机Research center研发中心 home to film makers 电影制片人的故乡On a high vision 立意高远 people of every description各界人士Technology alliances技术合作 dawning in ……到来；……的开始；破晓 Strategy alliances 战略联盟 shared reverence 共有的尊敬Develope rapidly 突飞猛进 commitment to 致力于Resource-conserving 能源节约型 aspire to 渴望；盼望；热切的期望Waves of innovation 创新浪潮 pass on 流传‘传递Environmentally-friendly环境友好型 far greater strides 取得长足的进步Fast catching-up奋起直追 common destiny 共同的命运Renewable energy可再生能源技术 Books of rites 礼记Sound and rapid economic development又好又快发展Cooperation in the protection of intellectual property rights知识产权合作Original innovation 原始创新 A strong assurance 坚实的后盾Integrated innovation 集成创新When the great way is followed,all under heaven will be equal大道之行也天下为公Unit 4Continental container systems "大陆货运“系统公司 pharmaceutical company 制药公司Stock holders meetings 股东大会 desk research 案头调查；书面调查Record dividends 绩优配股 all-share merger 全股合并The board of trustees 董事会 exclusive instruction 独家指导Proposal 提案 financial effects 财务影响A new transportation site 新运站 to fill the vacancy 填补空缺Officers cadre 干部 dividends 配股；红利The local business climate 本地商情 a neutral location 中立的位置Minutes 大会记录 the same science-based culture相同的以科技为本的文化Podium 主席台 with the utmost discretion 最严格Financial report 财政报告 common vision 相同的理念Two way investments 双向投资 curriculum vitas 个人简历Important stages 重要舞台 to begin with 首先International visibility 国际知名度 a short list 短清单Reap multiple fruits 丰硕的成果 an enhanced ability 增强的能力International capital flows 国际资本流动 remuneration 抽金；报酬Independent innovation 自主创新 to deliver the full potential 发挥全部潜能Industrial upgrading 产业升级 billed in 3installments 按三期收到的账单Balanced regional development 区域协调发展 worldwide presence 全球范围Outward investment 对外投资 retainer 雇佣定金Inviting in 引进来 innovation-led growth 创新性增长Going global 走出去 upon submission of the short list 提交清单后From all over the world 五湖四海 a combined R&D spend 在研发方面的投资金额Headhunting 猎头 a completion free完工费Synergies协同作用；增效作用 key players 重要角色；重要作用At a strategic level 在战略上 cost-efficient 成本减少Sizeable operational efficiencies 可观的运营效率Restructuring areas of duplication 整合重要领域otherwise unavailable 除非另有 Chief executive 行政总裁deliver the top performance 追求上进Executive search 经理人搜索 be accessed in any other way 从其他渠道获得Agency recruitment 代理招聘 skill shortages 人才短缺。
高级商务英语-白桦-汉译英-1-2-10-11-12-单元
高级商务英语-白桦-汉译英-1-2-10-11-12-单元unit1 business ethics1. On March 27th the California Superior Court gave Ellen Pao chanceto test one of Silicon Valley’s most cherished pieces of wisdom—that failure is a wonderful pedagogic opportunity.失败乃美妙的学习契机——只是硅谷最受珍视的智慧之一。
3月27日，美国加州高级法院让鲍康如得到了验证这一说法的机会。
2. Two other discrimination cases against Facebook and Twitter were launched while it was under way.期间又出现了两宗分别指控Facebook 和 Twitter歧视的案件.3. Silicon Vally likes to think of itself as the very embodimentof meritocracy.硅谷自视是奉行精英选拔机制的典范。
4. The venture capital business where tried to make her career is the Valley’s most macho corner.鲍康如想要一展拳脚的风投行业是硅谷里最大男子主义的领域。
5. The dearth of female tech leadership is partly a question of supply.科技公司领导层缺乏女性的踪影，一部分原因是供应不足。
6. In American school,girls have reached rough parity with boys in physics ,mathematics and biology.美国学校里，女生在物理，数学，和生物课程上的表现基本与男生不相伯仲。
高级商务英语1-UNIT-4-翻译
今年1月，史蒂夫•乔布斯(Steve Jobs)走上旧金山芳草地艺术中心(Yerba Buena Center)的舞台发布iPad，完成了现代商业史上最引人注目的一次复出。
It wasn’t simply a matter of the illness that had sidelined him for half the year before, leaving him severely emaciated and eventually requiring a liver transplant. Little more than a decade earlier, both Mr Jobs’ career and Apple, the company he had co-founded, were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall Street.
然而，到了今年初，苹果已然重生。在1月份的发布会之前，即使是按照乔布斯自己的苛刻标准衡量，外界对苹果的期望程度也是异乎寻常的。
Critics often talk disparagingly of the “reality distortion field” generated by the Apple boss: his ability to convince onlookers that technologies that would seem unformed in other hands have reached a peak of perfection at Apple. Generating this suspension of disbelief is essential to stirring up demand for gadgets most consumers had no idea they needed, and is an art form of which Mr Jobs has long been the acknowledged master.
商务翻译(汉译英) Unit 4 “××”牌羊绒衫 (广告)
(英语商标词常使用杜撰的词汇, 注意语音的表现。著名商标词 Kodak 就是一例。该公司创始人George Eastman 曾说, “K一直是 我偏好的字母, 他看上去有力而充满活力, 因此, 我想采用的商标 必须以K 开头, 然后找几个字母与之匹配,最后以K结尾。”Kodak 就是这种考虑的结果。汉语商标词却总是充分利用现有词汇, 并注 重语义的表达。如: “健力宝” (饮料) 蕴涵健康、有活力之 义,“春兰” (空调) 使人联想到宜人的春天, 清风拂面, 令人凉爽。
英汉商标词的差别
作为商标词, 英汉商标词都具有简短、易读、易记以及引起消费 者兴趣和好感的共性, 然而, 由于英汉两种语言和文化的不同, 英 汉商标词也表现出诸多差异。具体表现如下:(1) 英语商标词倾向于 使用人名, 尤其是公司创始人或产品的发明者名称, 较少使用地名, 如:Ford (汽车) 来自于公司创始人Henry Ford 之名,Goodyear (轮 胎) 是为纪念硫化橡胶发明人Charles Goodyear 而为一种轮胎起的 名字; 而汉语商标词多选用动植物名称或地名, 如: “凤凰”自行 车、“熊猫”电视、“椰树”饮料、“青岛”啤酒、“北京”吉普 车等。
Safeguard : 舒肤佳 Safeguard 意为“保安”, 如若意译, 很难在中
国消费者心中留下深刻的印象。“舒肤佳”这一译名 在读音、音节方面都与原语相近(按粤语发音) ,并且 “肤”字表示该商品的用途, “舒”给人以滑爽舒服 的感觉, 而“佳”则表明它的功能效果,“舒肤佳”向 顾客传递了“用了之后皮肤会感到舒服”的信息, 此 译名谐音切义, 易引发消费者尝试欲购的消费心理, 堪称妙译。
《高级综合商务英语1》翻译答案
Unit 1 GlobalizationIV.Translation1.Sentence Translation1) 这一雄心勃勃的策略是对来自新兴市场的激烈竞争做出的回应。
2)虽然与印度的低成本模式相适应的意愿是非常重要的因素，但是嘉能·布鲁克先生强调，IBM 对于新兴市场的兴趣已经不仅仅是其廉价的劳动力了。
3) IBM 也表示，它能够很好地对付长期困扰新兴市场中跨国公司的知识产权问题，并在印度和中国建立了最先进的研究实验室。
4)我们先找出该国最重要的一些行业，然后带着提升这些行业的整体策略去跟他们洽谈，利用我们的技术帮助他们达到国际标准。
5)公司还希望能和中国200 个二线城市的地方政府建立起合作关系。
这200 个二线城市，每一个城市将至少有一百万人口，从电力供应到飞机场方方面面都需要发展。
Unit 2 Film IndustryIV.Translation1. Sentence Translation1)哈利·波特的故事从爱丁堡的一个单身母亲脑海中诞生，到成为全球大众传媒特许经营的商品，这段旅程本身也是一个童话。
2)没错，这是一个灰姑娘的故事——一开始高贵被忽略，一个偶然的机会被慧眼所识，最终成就了无尽的财富。
3)实际上，“哈利·波特”系列就是一座冰山。
每一部新书的问世都会把新的读者吸引到这个系列，就像滚雪球一般增大前几部书的销量。
4) 《哈利·波特》的例子表明，创新实验之所以得以实现是因为制作的诸多方面都实行了严格的控制。
5) 伟大的传媒产品总会引领潮流。
《星球大战》告诉电影公司：玩具也能赚钱。
《哈利·波特》给出版商上了一课：儿童和成年人要一并吸引。
Unit 4 Information TechnologyIV.Translation1.Sentence Translation1)一月份发布会之前，公众的期待就被煽动得无比高涨，即便是依照乔布斯自己的苛刻标准，这也是不寻常的。
高级英语1_Unit4_Oxford翻译
Unit4 牛津There are certain things in the world that are so praiseworthy that it seems a needless, indeed an almost laughable thing to praise them; such things are love and friendship, food and sleep, spring and summer; such things, too, are the wisest books, the greatest pictures, the noblest cities. But for all that I mean to try and make a little hymn in prose in honour of Oxford, a city I have seen but seldom, and which yet appears to me one of the most beautiful things in the world.此世间确有诸多凡物，它们本身便是值得人们去品味和赞誉的，譬如说爱情和友谊、美食和睡梦、春色和夏日，还有如那些注满了智慧的书卷、注满了心血的画作和注满了圣意的城邦。
也许对于这些凡物而言，再多的赞誉已无非是陈词滥调，荒唐可笑的，但我之所以还是想要对上述这些事物品味、赞誉一番，都是为了向牛津城表示我的敬意。
牛津城对我来说，就是这世间极其罕见，又最为美丽的地方之一。
I do not wish to single out particular buildings, but to praise the whole effect of the place, such as it seemed to me on a day of bright sun and cool air, when I wandered hour after hour among the streets, bewildered and almost intoxicated with beauty, feeling as a poor man might who has pinched all his life, and made the most of single coins, and who is brought into the presence of a heap of piled-up gold, and told that it is all his own.我并不想单独从牛津城里遴选出一些建筑来赞誉；我想要赞誉的是这块土地上所映射出的一种整体效果。
大学《商务英语》1-4单元翻译
一个人的职业生涯犹如爬楼梯，你需要不断的努力，从一个学徒成长为一个管理人员。
A career is like climbing stairs, you need constant efforts, from an apprentice grow up to be a manager.完成这个过程绝不简单，你必须具备一定的个人才能和专业知识To complete the process never simple, you must have a certain individual ability and professional knowledge .更重要的是你要有良好的合作精神和强烈的责任感The more important thing is you must have good cooperation spirit and strong sense of responsibility当你开始工作时，你应该严格遵守公司的规章制度，心甘情愿、认认真真的做好本职工作。
When you begin to work, you should strictly abide by the rules of the company, and is willing to, serious job.在这个阶段，你可以像那些表现突出的人学习，效仿他们的工作风格；In this stage, you can like the performance outstanding people learn and follow the example of their work style;同时你也要探索和确定适合自己的工作风格。
At the same time, you also want to explore and sure for their own work style.随着工作经验的积累，你应该着重提高自己的沟通和合作能力，并且不管成败与否，要学会为自己的决策负责。
11级商英一班翻译公示语
第一章通用公示语第一节车辆、交通停车场原译为：Park建议译文：Parking (Lot)内部停车场原译为：Inner Park建议译文：Staff Parking车位原译为：Position建议译文：Parking Space/Parking Stall计时停车原译为：Time Parking建议译文：Metered Parking小型车原译为：Lingth Vehicle建议译文：Light Vehicle/Compact Vehicle代客泊车原译为：Parking for guests建议译文：Valet Parking Service访客禁停原译为：No Visitors建议译文：No Parking for Visitors加油站原译为：Oil Station建议译文：Gasoline Station/Gas Station末班车原译为：End Train建议译文：The Last Train/The Last Bus第二节通道导向禁止通行原译为：Can Not Go Through建议译文：No Thoroughfare/No Through Traffic入口原译为：Enter DoorWALK-IN ENTRANCEENTER MOUTHImportEnter建议译文：Entrance入口（在某场入口处）原译为：Way in建议译文：Entrance出口原译文：Visitor ExitExit Return StationExportExport Garage HereWay out建议译文：Exit安全出口原译文：safe export建议译文：Exit非紧急情况请止步原译文: No Entry on Peacetime建议译文: Emergency Exit第一出口原译文: No.1 EXIT建议译文: EXIT 1前方出口原译文: Ahead Exit,2km建议译文: Exit Ahead,2km往出口原译文: To EXT建议译文: Exit开启时间原译文: Open and close time建议译文: Business Hours残疾人入口原译文: Handicapped Entrance建议译文: For Disabled/Wheelchair Accessible市区原译文: city zone建议译文: Urban Area/City Proper请走旋转门原译为: Go revolving door, please建议译文: Please Use Revolving Door请走旁门原译为: Please walk the side door建议译文: Please Use Other Doors请走侧门原译为: Please entry through the side door建议译文: Please Use Side Door请在另一边排队等候原译为: Please queue other side建议译文: Line Up on the Other Side北门原译为: Northgate建议译文: North Gate第三节上下楼梯及电梯勿靠两侧(电动扶梯)原译为:Don't Lean Against the Both Sides.建议译文:Keep Clear of Edges遇到火灾，勿用电梯原译为:When there is a fire, don't use the elevator!建议译文: Do not use elevator in case of fire.如遇火警，切勿使用电梯原译为:In Case Of Fire, don’t In use Left建议译文:Do not use elevator in case of fire.儿童乘扶梯需有家人陪同原译为:When old man's child go up hand Ladder Temporary Need the Family to Accompany.建议译文: Children Must Be Accompanied on Escalator.由此上楼原译为:UP STAIRS建议译文:Up由此下楼原译为:DOWN STAIR建议译文:Down乘客专用，请勿载人原译为:Passengers Only, Not Using for Any Other Purposes建议译文:Passengers Only此电梯不能到达楼下卫生间原译为:The Lift Leads Don't To The Toilet建议译文: This elevator does not lead to the toilet.请将烟头熄灭后进入电梯原译为:Don't Smoking in Lift建议译文: No Smoking in Elevator本电梯进行维修。
商务英语 课文翻译
高级商务英语阅读课文译文第1 课主课文译文新长征“中国制造”这个标记很久以前就不新鲜了，它贴在鞋子上、玩具上、服装上，以及为跨国公司制造的其他商品上，世界各地到处可见。
现在真正新鲜的是以中国品牌出售的中国制造的商品。
目前中国只有为数不多的几家公司拥有足够的财力和管理知识来打造国际名牌；其余的绝大多数公司还在为在国内获得知名度而努力奋斗着。
但是正在海外市场上试水的各大先锋公司，很有可能把事情做大。
一些人认为，在创业精神饱满的本地管理层的协助下，或者在一些想在其产品系列里添加新产品的外国公司的协助下，中国商品在极具竞争力的价格的基础上，若把卖点放在产品质量和异国情调上，那末10 年之内，中国品牌将一个一个地走向全球。
总部在香港的广告公司中国精信（Grey China）的执行董事陈一木丹（Viveca Chan）说：“如果世界上只有一个国家具备创立全球品牌的潜力，那么这个国家就是中国。
”短期之内，中国商品最有希望打入国际市场的当属中草药和特色食品，当然也包括那些体现中国浪漫并具有异国情调的产品，例如化妆品、时装和音乐作品。
中国总部设在上海的泰勒·娜尔森·索福瑞（Taylor Nelson Sofres）市场调研公司的中国区总经理Kevin Tan 说：“与中国相联系的神秘色彩还有许多。
化妆品是种靠形象推销的产品，假如你要做化妆品，你会一下子就发现，中国化妆品来头不小。
”努力走向世界的中国品牌还有一些领导时尚潮头的饮料和啤酒品牌，也包括家用电器等具有品牌潜力的产品，它们都能以竞争性的价格提供高品质的产品。
这些中国品牌中的一部分，最终将会通过合资、兼并和收购的途径走向国际市场。
而对于合资双方中的外国投资者来说，这些品牌则将成为他们更快地进入中国消费市场和销售渠道的载体，同时这些中国品牌也能进一步充实国外投资者在国际市场上已经确立的优质品牌的阵营。
整个20 世纪90 年代，“中国品牌”这个概念一直在发育着，而目前在国内受到的重视更大了。
商务英语课文翻译
Unit1 Made in Europe 欧洲制造Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products. 除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。
美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。
在过去的五年中，它通过仅在低成本市场生产来提升毛利率。
在2002 年的3 月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。
Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products. 巴宝莉（Burberry）在亚洲持有许多许可授权安排。
高级英语1Unit4Oxford翻译
Unit4 牛津There are certain things in the world that are so praiseworthy that it seems a needless, indeed an almost laughable thing to praise them； such things are love and friendship， food and sleep，spring and summer; such things， too, are the wisest books, the greatest pictures， the noblest cities。
But for all that I mean to try and make a little hymn in prose in honour of Oxford, a city I have seen but seldom， and which yet appears to me one of the most beautiful things in the world.此世间确有诸多凡物，它们本身便是值得人们去品味和赞誉的，譬如说爱情和友谊、美食和睡梦、春色和夏日，还有如那些注满了智慧的书卷、注满了心血的画作和注满了圣意的城邦 .也许对于这些凡物而言，再多的赞誉已无非是陈词滥调，荒唐可笑的，但我之所以还是想要对上述这些事物品味、赞誉一番，都是为了向牛津城表示我的敬意.牛津城对我来说，就是这世间极其罕见，又最为美丽的地方之一。
I do not wish to single out particular buildings， but to praise the whole effect of the place, such as it seemed to me on a day of bright sun and cool air， when I wandered hour after hour among the streets， bewildered and almost intoxicated with beauty, feeling as a poor man might who has pinched all his life, and made the most of single coins， and who is brought into the presence of a heap of piled-up gold, and told that it is all his own.我并不想单独从牛津城里遴选出一些建筑来赞誉；我想要赞誉的是这块土地上所映射出的一种整体效果。
商务英语口语900句中英文对照中文翻译全文翻译
商务英语口语900句中英文对照中文翻译全文翻译Unit 1希望与要求Part 11. We'd like to express our desire to establish business relationship with you on the basis of quality, mutual benefit and exchange of needed goods .我们希望在保证质量、互惠互利以及交易彼此需要的货物的基础上和你们建立业务关系。
2 .In order to extend our export business to your country we wish to enter direct business relations with you.为了扩大我们在贵国的出口业务，我们希望和你们建立直接贸易关系。
3. Our hope is to establish mutually beneficial trading relations between us .希望在我们之间能够建立互惠互利的贸易关系。
4. We looking forward to further extension of pleasant business relations.我们期待进一步保持愉快的业务关系。
5. It’s our hope to continue with considerable business dealing with you.我们的希望是和你们保持可观的生意往来。
6. We look forward to receiving your quotation very soon.我们期待尽快收到你们的报价单。
7.I hope you see from the reduction that we are really doing our utmost.我希望你能够看到我们事实上已经作出了最大程度的让价。
高级商务英语1,UNIT4翻译
When Steve Jobs walked on to the stage at San Francisco’s Yerba Buena Center in January, it capped the most remarkable comeback in modern business history.今年1月，史蒂夫•乔布斯(Steve Jobs)走上旧金山芳草地艺术中心(Yerba Buena Center)的舞台发布iPad，完成了现代商业史上最引人注目的一次复出。
It wasn’t simply a matter of the illness that had sidelined him for half the year before, leaving him severely emaciated and eventually requiring a liver transplant. Little more than a decade earlier, both Mr Jobs’ career and Apple, the company he had co-founded, were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall Street.这不仅仅关乎半年前迫使他退居幕后的疾病。
病魔一度令乔布斯严重消瘦，最终不得不进行肝脏移植手术。
而就在十多年前，几乎所有人认为乔布斯的事业及其共同创立的苹果公司(Apple)已经走上绝路。
硅谷和华尔街都断定，它们已经与科技的未来无缘。
By the start of this year, however, the rebound was complete. The level of anticipation whipped up in advance of the January event was unusual even by Mr Jobs’ own, impressive standards.然而，到了今年初，苹果已然重生。
高级商务英语UNIT4翻译
Speculation had been building in the tech world for months about what was rumoured to be Apple’s latest ground-breaking product. A touch-screen computer without a keyboard, it might even rival the impact of the iPod, introduced in 2001, and the iPhone, in 2007. In the event, the iPad that Mr Jobs carried on to the stage with him that day did not disappoint.
对于F•斯科特•菲茨杰拉德(F. Scott Fitzgerald)广为流传的名言（美国人的生命中没有第二幕）而言，没有比这更坚决的反驳了。乔布斯首次登上报纸头条时，甚至比现在的马克•扎克伯格(Mark Zuckerberg)还要年轻。早在书呆子备受追捧之前，由于在普及个人电脑(PC)中发挥的关键作用，以及苹果在华尔街的成功上市（当时乔布斯年仅25岁），乔布斯就成为了科技界的第一个摇滚明星。
然而，到了今年初，苹果已然重生。在1月份的发布会之前，即使是按照乔布斯自己的苛刻标准衡量，外界对苹果的期望程度也是异乎寻常的。
Critics often talk disparagingly of the “reality distortion field” generated by the Apple boss: his ability to convince onlookers that technologies that would seem unformed in other hands have reached a peak of perfection at Apple. Generating this suspension of disbelief is essential to stirring up demand for gadgets most consumers had no idea they needed, and is an art form of which Mr Jobs has long been the acknowledged master.
剑桥商务英语高级第二版课文翻译
Unit 1a Work RolesReading 1什么是定工制定工制是一种设定工作岗位，发展员工能力，以适应不断变化的工作性质的先进手段。
通过使用工作色牌，公司可以确定关键任务所规定要求的具体责任范围，形成员工的工作责职描述。
定工制替代通常静止不变的岗位说明书，它是一种更加灵活多变的短期简要工作布置。
员工领会了经理的简要工作布置后，即可应用它作为实施工作任务的参照标准。
然后，通过反馈和检查程序，使经理能及时跟踪员工的实际工作状况，提供机会共同评估业绩，重新调整工作并决定员工的个人事业发展需求。
蓝色工作牌指的是员工必须按照事先确定的工作方式依照规定标准完成的任务。
例如：按规格制作工程零件。
黄色工作牌指的是完成一个目标个人所要承当的责任。
例如：自行实施能够降低成本15%的各种做法。
核心工作色牌绿色工作牌指的是根据他人的反应和需求完成内容不同的任务。
例如：在酒店入住高峰期间帮助服务经理。
桔黄色工作牌指的是完成一个目标需要集体共同分担责任，而并非是一个人的责任。
例如：向管理团队出谋献策。
需要员工反馈的工作色牌灰色工作牌指的是某一项工作中偶然产生的任务，包括对应临时发生的情况。
例如：被叫去接待客户。
白色工作牌指的是在该员工正常工作之外对改善工作有利的任何一项创新性工作。
例如：修改统一客户服务函件。
粉红色工作牌指的是没有特殊任务目的，只需要员工在场的工作。
比如：参加一个既不用学习也不需提出决策的没有新意的会议。
Reading 2关于举办提高团队领导效率研讨班的报告本报告的宗旨是总结最近在艾斯特朗工程公司举办的团队领导研讨班出现的问题，并提出妥当的解决措施。
调查结果该研讨班首先对艾斯特朗公司团队领导如何理解自己的职责进行了考核评估，大家看法各不相同，有的认为自己的职责是分配和检查他人工作，有的认为自己的职责是激励他人完成工作。
这种差异明显表明这些团队领导对其职责有不同的理解。
因此，艾斯特朗公司需要更加明确清晰地向团队领导传递公司对他们的期望要求。
商务英语4课文翻译Keepingyourclientsrelationshipafloat
商务英语4课文翻译KeepingyourclientsrelationshipafloatKeeping your clients relationship afloat--翻译Keeping your clients relationship afloat. （By Morgan Witzel）维持客户关系The passengers of the Aurora had every right to be angry.奥罗拉号的乘客完全有理由生气。
The round-the-world cruise for which they had paid thousands of pounds was cancelled a fter persistent engine problems.他们为环球航行支付了数千英镑，但由于持续的引擎问题航行被迫取消了。
Yet there was little anger among the passengers.然而乘客们几乎没有一点儿愤怒的情绪。
While the ship was held off the south coast of England, the passengers remained calm a nd even cheerful.当船期被延迟，被迫在英格兰南部海岸停靠时，乘客们保持冷静，甚至有些高兴。
Though many expressed regret as they finally disembarked, they were not hostile toward s the ship's operators, P&O.尽管很多乘客对他们最终登岸表示遗憾，但他们对船舶运营商P&O并没有敌意。
This may have been due to the company's management of the crisis.这可能是由于公司的危机管理。
专业英语unit1 and unit4翻译
Unit 1 The Evolution of Transport交通工具的演化The evolution of transport has been closely linked to the development of humankind throughout the earth’s history．Transport’s early function was to meet the basic need of hauling food supplies and building materials．But with the formation of tribes，then peoples，and finally nations，the societal and economic functions of transport became more and more complex. At first there was mobility required for individuals，clans，households，and animals to protect them against，and to escape from，the dangers of natural disasters and tribal aggressions，and in the search for the best places to settle．As tribal groups formed and gradually established their geographical identity，transport was increasingly needed to open up regions for development，to provide access to natural resources，to promote intercommunal trade，and to mobilize territorial defense．When the first nations came into being，transport played a major role in establishing national integrity．交通工具的演变紧密相连的人类在整个地球的历史发展。
商务英语4各单元的课文翻译
Unit 1Hard Sell around the Photocopier应当高度重视复印机旁的非正式沟通Sociologists have long recognized that businesses of less than 200 individuals can operate through the free flow of information among the members. Once their size exceeds this figure, however, some kind of hierarchical structure or line management system is necessary to prevent total chaos resulting from failures of communication. Imposing structures of this kind has its costs: information can only flow along certain channels because only certain individuals contact each other regularly; moreover, the lack of personalized contacts means that individuals lack that sense of personal commitment that makes the world of small groups go round. Favours will only be done when there is a clear quid pro quo, an immediate return to the giver, rather than being a matter of communal obligation. Large organizations are less flexible.一直以来，社会学家认为一项规模小于200人的事业，可以通过成员间自由的信息沟通而正常运转。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
When Steve Jobs walked on to the stage at San Francisco‟s Yerba Buena Center in January, it capped the most remarkable comeback in modern business history.今年1月，史蒂夫•乔布斯(Steve Jobs)走上旧金山芳草地艺术中心(Yerba Buena Center)的舞台发布iPad，完成了现代商业史上最引人注目的一次复出。
It wasn‟t simply a matter of the illness that had sidelined him for half the year before, leaving him severely emaciated and eventually requiring a liver transplant. Little more than a decade earlier, both Mr Jobs‟ career and Apple, the company he hadco-founded, were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall Street.这不仅仅关乎半年前迫使他退居幕后的疾病。
病魔一度令乔布斯严重消瘦，最终不得不进行肝脏移植手术。
而就在十多年前，几乎所有人认为乔布斯的事业及其共同创立的苹果公司(Apple)已经走上绝路。
硅谷和华尔街都断定，它们已经与科技的未来无缘。
By the start of this year, however, the rebound was complete. The level of anticipation whipped up in advance of the January event was unusual even by Mr Jobs‟ own, impressive standards.然而，到了今年初，苹果已然重生。
在1月份的发布会之前，即使是按照乔布斯自己的苛刻标准衡量，外界对苹果的期望程度也是异乎寻常的。
Critics often talk disparagingly of the “reality distortion field” generated by the Apple boss: his ability to convince onlookers that technologies that would seem unformed in other hands have reached a peak of perfection at Apple. Generating this suspension of disbelief is essential to stirring up demand for gadgets most consumers had no idea they needed, and is an art form of which Mr Jobs has long been the acknowledged master.批评者总是用贬抑的口吻谈论乔布斯创造的“现实扭曲场”：他能让观众信服，那些在其他厂商手中似乎尚未成形的技术已经被苹果完美地应用。
为了激起消费者购买他们自己也不知道是否真正需要的电子产品的欲望，打消他们的疑虑极其关键，而乔布斯则早就被公认为这种艺术形式的大师。
Speculation had been building in the tech world for months about what was rumoured to be Apple‟s latestground-breaking product. A touch-screen computer without a keyboard, it might even rival the impact of the iPod, introduced in 2001, and the iPhone, in 2007. In the event, the iPad that Mr Jobs carried on to the stage with him that day did not disappoint.在iPad发布之前的数月内，科技界对苹果这款最新的突破性产品猜测纷纷。
据传它是没有键盘的触摸屏电脑，甚至可以媲美2001年的iPod和2007年的iPhone带来的影响。
在1月份的发布会上，乔布斯带上台的iPad 没有让人们失望。
A rebuttal of F. Scott Fitzgerald‟s much-quoted aphorism that there are no对于F•斯科特•菲茨杰拉德(F. Scott Fitzgerald)广为流传的名言（美国人的生命second acts in American life does not come more decisively than this. When Steven Paul Jobs first hit the headlines, he was younger even than Mark Zuckerberg is now. Long before it was cool to be a nerd, his formative role in popularising the personal computer, and Apple‟s initial public offering on Wall Street – which came when Mr Jobs was still only 25 –made him the tech industry‟s first rock star. 中没有第二幕）而言，没有比这更坚决的反驳了。
乔布斯首次登上报纸头条时，甚至比现在的马克•扎克伯格(Mark Zuckerberg)还要年轻。
早在书呆子备受追捧之前，由于在普及个人电脑(PC)中发挥的关键作用，以及苹果在华尔街的成功上市（当时乔布斯年仅25岁），乔布斯就成为了科技界的第一个摇滚明星。
Now, three decades on, he has secured his place in the foremost ranks of the West Coast tech titans who have done so much to shape the world around the turn of the millennium. Long-time nemesis Bill Gates may be richer and, at his peak, arguably exerted greater sway, thanks to his monopoly over the world‟s PC software. But the Microsoft co-founder has left the stage to devote his life and fortune to good works. It is Mr Jobs who now holds the spotlight.如今，三十年过去了，乔布斯成为了在塑造世纪之交的世界中居功至伟的美国西海岸的几大科技巨头之一。
他的老对手比尔•盖茨(Bill Gates)或许更富有，而且在盖茨的事业巅峰时期，凭借其在PC软件领域的垄断，可以说盖茨的影响力比乔布斯更大。
但盖茨已经离开了舞台，将其余生和财富奉献给慈善事业。
如今，乔布斯才是焦点所在。
Of all the fingers that Apple has poked into Microsoft‟s ey es over the years, none can have rankled as much as the early success of the iPad. Mr Gates himself championed a tablet computer nearly a decade ago, though the stylus needed to write on its screen and the PC-like interface generated little demand.这些年来，在苹果针对微软的所有打击中，没有一次比得过iPad的巨大成功造成的冲击。
近十年前，盖茨自己也开发过一款平板电脑，但由于需要用笔在屏幕上写字，并且采用与PC一样的界面，该产品并未带动多少需求。
The iPad is already turning out to be a different story. Extending the iPhone‟s innovations of a more versatile screen and lightweight “apps” designed for specif ic tasks, it points to a future beyond the computer mouse – and a world without Windows. Sales of cheaper notebook computers are already suffering.iPad则完全不同。
iPad延续了iPhone 在屏幕多用途以及用于具体任务的轻量级“应用程序”方面的创新，代表着一个没有计算机鼠标和没有Windows的未来。
廉价上网本的销售已经受到了冲击。
It is not a vision that is universally welcomed among the digerati. By deciding which apps are available in its online store, and setting the rules for how those apps are developed, Apple rules this new kingdom不是所有数字专家都欢迎这样的未来。
通过操纵在线商店销售的应用程序，以及为开发这些应用制定规则，苹果对这个新王国的控制更胜于微软对PC的控制。