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mba管理试题及答案

mba管理试题及答案

mba管理试题及答案MBA(Master of Business Administration,工商管理硕士)管理试题通常涵盖多个领域,包括但不限于市场营销、财务管理、人力资源管理、战略规划等。

以下是一些模拟的MBA管理试题及答案,供参考。

试题一:市场营销问题:描述市场细分、目标市场选择和定位策略的概念,并举例说明。

答案:市场细分是指将市场划分为具有相似需求或特点的不同消费者群体的过程。

目标市场选择是指在市场细分的基础上,企业选择一个或多个细分市场作为其产品或服务的主要销售对象。

定位策略是企业通过创建和传递独特的产品或服务形象,以满足目标市场的需求,并在消费者心中建立独特的地位。

例如,一家运动品牌公司可能会根据年龄、性别、运动类型等因素进行市场细分。

然后,该公司可能会选择年轻女性跑步爱好者作为其目标市场,并采用定位策略,强调其产品的舒适性和时尚性,以吸引这一特定群体。

试题二:财务管理问题:解释什么是资本成本,以及它对企业决策的影响。

答案:资本成本是指企业为筹集和使用资金所支付的成本,包括债务成本和股权成本。

资本成本对企业决策有重要影响,因为它决定了企业投资项目的最低回报率要求。

如果项目的预期回报率高于资本成本,那么该项目可以增加企业价值,反之则可能减少企业价值。

例如,如果一家公司的资本成本为10%,那么任何预期回报率低于10%的投资项目都可能被视为不可行。

试题三:人力资源管理问题:什么是员工激励理论?请列举至少三种理论并简要解释。

答案:员工激励理论是研究如何激发员工积极性和提高工作效率的理论。

以下是三种常见的员工激励理论:1. 马斯洛的需求层次理论:该理论认为人们有五种基本需求,从低到高依次为生理需求、安全需求、社交需求、尊重需求和自我实现需求。

满足这些需求可以激励员工。

2. 赫兹伯格的双因素理论:该理论区分了激励因素和卫生因素。

激励因素(如成就感、认可)可以提高员工的工作满意度和动力,而卫生因素(如工资、工作条件)只能防止不满意。

全国mba试题及答案

全国mba试题及答案

全国mba试题及答案全国MBA试题及答案一、选择题(每题2分,共20分)1. 以下哪项不是现代企业战略管理的特点?A. 长期性B. 稳定性C. 全面性D. 动态性答案:B2. 企业在进行市场细分时,主要考虑的是:A. 产品特性B. 消费者需求C. 竞争对手D. 地理位置答案:B3. 以下哪项不是有效的组织结构应具备的特点?A. 明确的目标B. 灵活的沟通C. 严格的等级制度D. 有效的激励机制答案:C4. 以下哪项不属于企业财务分析的内容?A. 资产负债分析B. 利润分析C. 人力资源分析D. 现金流量分析答案:C5. 以下哪项是企业进行风险管理的第一步?A. 风险识别B. 风险评估C. 风险控制D. 风险转移答案:A6. 以下哪项不属于企业人力资源管理的范畴?A. 招聘选拔B. 员工培训C. 产品定价D. 绩效考核答案:C7. 以下哪项不是企业社会责任的范畴?A. 经济责任B. 法律责任C. 道德责任D. 环境责任答案:C8. 以下哪项不是企业文化的功能?A. 导向功能B. 凝聚功能C. 规范功能D. 盈利功能答案:D9. 以下哪项是企业进行市场调研的首要步骤?A. 确定调研目标B. 收集数据C. 数据分析D. 撰写报告答案:A10. 以下哪项不是企业创新的类型?A. 产品创新B. 技术创新C. 管理创新D. 价格创新答案:D二、简答题(每题10分,共20分)1. 简述企业战略规划的一般步骤。

答案:企业战略规划一般包括以下步骤:确定企业使命和愿景、分析企业内外部环境、确定战略目标、制定战略计划、实施战略计划、监控和评估战略执行情况。

2. 描述企业如何进行有效的人力资源管理。

答案:有效的人力资源管理包括:明确人力资源战略、进行人力资源规划、招聘和选拔合适的员工、进行员工培训和发展、实施绩效管理、建立激励和奖励机制、处理劳动关系和员工关系。

三、案例分析题(每题30分,共30分)案例:某科技公司面临激烈的市场竞争,需要制定新的市场策略以提升市场份额。

mba管理经济学期末考试题及答案

mba管理经济学期末考试题及答案

mba管理经济学期末考试题及答案一、单项选择题(每题2分,共20分)1. 管理经济学中,边际成本与平均成本相等时的产量是:A. 最小产量B. 最大产量C. 最小成本D. 最大成本答案:B2. 在完全竞争市场中,企业是:A. 价格制定者B. 价格接受者C. 垄断者D. 寡头答案:B3. 以下哪项不是规模经济的来源?A. 专业化B. 市场扩张C. 产品多样化D. 批量生产答案:C4. 长期平均成本曲线呈U形的原因是:A. 规模报酬递减B. 规模报酬递增C. 规模报酬不变D. 规模报酬先递增后递减答案:A5. 以下哪项不是企业进入壁垒?A. 专利权B. 规模经济C. 产品差异化D. 政府补贴答案:D6. 完全垄断市场的特征是:A. 只有一个企业B. 产品同质化C. 存在多个企业D. 产品差异化答案:A7. 以下哪项不是公共物品的特征?A. 非排他性B. 非竞争性C. 可分割性D. 非交易性答案:C8. 价格弹性大于1时,商品的需求是:A. 无弹性B. 弹性C. 单位弹性D. 完全弹性答案:B9. 以下哪项不是外部性的影响?A. 市场失灵B. 资源配置效率C. 收入分配公平D. 企业生产规模答案:C10. 以下哪项不是博弈论的应用?A. 市场竞争策略B. 拍卖理论C. 企业内部管理D. 宏观经济政策答案:D二、简答题(每题10分,共30分)1. 简述边际成本与平均成本的关系。

答案:边际成本是指生产额外一单位产品所增加的成本。

平均成本则是生产所有单位产品的平均成本。

当边际成本低于平均成本时,平均成本下降;当边际成本高于平均成本时,平均成本上升。

2. 什么是价格歧视?请举例说明。

答案:价格歧视是指企业根据不同顾客的支付意愿,对同一商品或服务收取不同价格的行为。

例如,电影院对学生和成人收取不同的票价。

3. 简述市场失灵的原因及其后果。

答案:市场失灵是指市场机制无法有效分配资源的情况。

原因包括公共物品、外部性、信息不对称和垄断等。

MBA联考MBA管理练习试题与参考答案

MBA联考MBA管理练习试题与参考答案

M B A联考M B A管理练习试题与参考答案
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MBA联考MBA管理练习试题与参考答案(二)
1. 国际上大型兼并重组不断产生,这表明.
A.兼并重组有利可图
B.强强联合,应付竞争
C.大型企业要获得垄断力量
D.企业在追赶潮流
2、当代管理机构变革的一大趋势是.
A.管理层次复杂化
B.组织结构扁平化
C: 管理幅度日益减少
D: 锥型结构更受欢迎
3、在企业中,财务主管与财会人员之间的职权关系是.
A.直线职权关系
B.参谋职权关系
C.既是直线职权关系又是参谋职权关系
D.都不是
4、管理层次较多而管理幅度较小的锥型组织结构的优点是.
A.缩短上下级距离,密切上下级关系
B.信息纵向流通快,管理费用低。

mba考试试题及答案

mba考试试题及答案

mba考试试题及答案MBA考试试题及答案一、单项选择题(每题2分,共20题,共40分)1. 以下哪项不是企业战略管理的基本要素?A. 环境分析B. 战略制定C. 战略实施D. 企业愿景2. 市场营销组合中不包括以下哪项?A. 产品B. 价格C. 地点D. 促销3. 在财务管理中,下列哪项不是资本结构决策的考虑因素?A. 债务成本B. 股权成本C. 税收影响D. 市场风险4. 以下哪项不是有效的团队沟通技巧?A. 明确沟通目的B. 使用专业术语C. 倾听并反馈D. 保持开放态度5. 企业社会责任(CSR)的主要目的是什么?A. 提高企业利润B. 增强企业形象C. 遵守法律法规D. 改善社会福利6. 以下哪项不是有效的领导风格?A. 变革型领导B. 交易型领导C. 放任型领导D. 服务型领导7. 以下哪项不是有效的时间管理技巧?A. 设定优先级B. 制定计划C. 多任务处理D. 避免拖延8. 在组织行为学中,以下哪项不是激励理论?A. 马斯洛需求层次理论B. 赫兹伯格双因素理论C. 麦克莱兰需求理论D. 泰勒科学管理理论9. 以下哪项不是有效的谈判技巧?A. 明确目标B. 建立信任C. 避免妥协D. 有效沟通10. 在运营管理中,以下哪项不是精益生产的原则?A. 消除浪费B. 持续改进C. 批量生产D. 拉动生产11. 以下哪项不是有效的项目管理工具?A. 甘特图B. 帕累托图C. 鱼骨图D. 风险矩阵12. 以下哪项不是有效的人力资源管理策略?A. 招聘与选拔B. 培训与发展C. 绩效评估D. 员工解雇13. 以下哪项不是有效的供应链管理策略?A. 供应商管理B. 库存控制C. 运输优化D. 产品差异化14. 以下哪项不是有效的客户关系管理(CRM)策略?A. 客户细分B. 客户反馈C. 客户投诉D. 客户忠诚度提升15. 以下哪项不是有效的企业风险管理策略?A. 风险识别B. 风险评估C. 风险转移D. 风险接受16. 以下哪项不是有效的企业创新管理策略?A. 创意生成B. 创意筛选C. 创意实施D. 创意保护17. 以下哪项不是有效的企业国际化战略?A. 出口B. 进口C. 直接投资D. 特许经营18. 以下哪项不是有效的企业伦理管理策略?A. 制定伦理准则B. 培训员工C. 忽视不道德行为D. 建立伦理监督机制19. 以下哪项不是有效的企业危机管理策略?A. 预防B. 准备C. 应对D. 忽视20. 以下哪项不是有效的企业变革管理策略?A. 变革领导B. 变革沟通C. 抵抗变革D. 变革实施二、多项选择题(每题3分,共10题,共30分)21. 企业战略管理的步骤包括:A. 环境分析B. 战略制定C. 战略实施D. 战略评估22. 市场营销组合的4P包括:A. 产品B. 价格C. 地点D. 促销23. 财务管理中的资本结构决策需要考虑的因素包括:A. 债务成本B. 股权成本C. 税收影响D. 市场风险24. 有效的团队沟通技巧包括:A. 明确沟通目的B. 使用专业术语C. 倾听并反馈D. 保持开放态度25. 企业社会责任(CSR)的目的包括:A. 提高企业利润B. 增强企业形象C. 遵守法律法规D. 改善社会福利26. 有效的领导风格包括:A. 变革型领导B. 交易型领导C. 放任型领导D.。

mba管理经济学期末考试题及答案

mba管理经济学期末考试题及答案

mba管理经济学期末考试题及答案**MBA管理经济学期末考试题及答案**一、单项选择题(每题2分,共20分)1. 完全竞争市场中,企业在短期内获得利润的策略是()。

A. 增加产量B. 降低成本C. 退出市场D. 维持现状答案:B2. 边际成本和边际收益相等时,企业处于()。

A. 亏损状态B. 盈利状态C. 最大利润点D. 最小利润点答案:C3. 价格弹性的倒数是()。

A. 价格弹性B. 收入弹性C. 需求弹性D. 供给弹性答案:C4. 以下哪项不是完全竞争市场的特征()。

A. 产品同质化B. 买卖双方众多C. 完全信息D. 价格制定者答案:D5. 以下哪项是垄断竞争市场的特征()。

A. 产品同质化B. 买卖双方众多C. 企业是价格接受者D. 企业可以影响价格答案:D6. 以下哪项不是寡头垄断市场的特征()。

A. 企业数量少B. 产品差异化C. 企业是价格接受者D. 企业间存在相互依赖答案:C7. 完全垄断市场中,企业面临的是()。

A. 完全弹性的需求曲线B. 完全无弹性的需求曲线C. 向下倾斜的需求曲线D. 垂直的需求曲线答案:C8. 以下哪项不是公共品的特征()。

A. 非竞争性B. 非排他性C. 完全竞争性D. 完全排他性答案:C9. 外部性是指()。

A. 市场交易成本B. 市场交易之外的成本或收益C. 市场交易之内的成本或收益D. 市场交易的效率答案:B10. 以下哪项不是规模经济的原因()。

A. 专业化B. 批量购买C. 固定成本不变D. 技术进步答案:C二、判断题(每题1分,共10分)1. 完全竞争市场中,企业是价格接受者。

()答案:√2. 边际成本随着产量增加而增加,说明企业处于规模经济阶段。

()答案:×3. 价格弹性系数的绝对值越大,价格对需求量的影响越小。

()答案:×4. 垄断竞争市场中,企业可以影响价格。

()答案:√5. 寡头垄断市场中,企业间不存在相互依赖。

mba考试题库及答案

mba考试题库及答案

mba考试题库及答案MBA考试题库及答案一、选择题1. 以下哪项不是现代企业管理的基本原则?A. 以人为本B. 利润最大化C. 可持续发展D. 短期利益优先答案:D2. 企业战略规划的第一步是什么?A. 确定企业目标B. 进行市场调研C. 制定具体计划D. 分析竞争对手答案:A3. 以下哪个选项是财务杠杆效应的体现?A. 增加股东权益B. 减少负债C. 增加负债D. 减少股东权益答案:C二、简答题1. 简述SWOT分析法的主要内容。

答案:SWOT分析法是一种战略规划工具,用于评估企业的优势(Strengths)、劣势(Weaknesses)、机会(Opportunities)和威胁(Threats)。

通过这种分析,企业可以更好地理解自身的竞争地位,制定相应的战略以利用优势、改善劣势、抓住机会和应对威胁。

2. 什么是平衡计分卡(Balanced Scorecard)?答案:平衡计分卡是一种绩效管理工具,它通过将企业的财务和非财务指标结合起来,帮助企业从多个维度衡量和管理其绩效。

它通常包括四个维度:财务、客户、内部流程、学习与成长。

三、案例分析题案例:某公司最近推出了一款新的智能手机,但市场反应平平,销售情况不佳。

作为该公司的MBA毕业生,你将如何分析并提出改进建议?答案:首先,需要进行市场调研,了解消费者对新手机的反馈和需求。

其次,分析竞争对手的产品特点和市场策略。

然后,评估公司内部的产品开发流程、成本控制和营销策略。

最后,提出具体的改进建议,如调整产品设计、优化成本结构、加强营销推广等。

结束语:MBA考试不仅考察理论知识,更注重实际应用能力。

希望以上的题库及答案能够帮助考生们更好地准备考试,提高分析和解决问题的能力。

祝大家考试顺利!。

mba英语2试题及答案

mba英语2试题及答案

mba英语2试题及答案MBA英语2试题及答案一、阅读理解(共20分,每题5分)阅读下列短文,然后根据短文内容回答问题。

AIn the past few years, the popularity of online shopping has surged dramatically. This trend has been driven by the convenience and variety of products available online. However, with the growth of e-commerce, there has also been anincrease in the number of online scams. Consumers need to be aware of the potential risks and take precautions to protect themselves.1. What has been the main reason for the rise in online shopping?A) The variety of products.B) The convenience of shopping.C) The increase in online scams.D) The growth of e-commerce.2. What does the passage suggest consumers should do?A) Stop shopping online.B) Be aware of the risks.C) Ignore the convenience.D) Increase their spending.BThe concept of a smart city is becoming increasingly prevalent. A smart city uses technology to improve thequality of life for its residents. This includes the use of sensors and data analysis to monitor and manage public utilities, transportation, and services. The goal is to create a more efficient and sustainable urban environment.3. What is the main focus of a smart city?A) Improving the quality of life.B) Increasing the population.C) Expanding the city's size.D) Reducing the use of technology.4. What is one way that a smart city can achieve its goals?A) By reducing public utilities.B) By using technology to manage services.C) By ignoring data analysis.D) By limiting transportation options.二、完形填空(共15分,每题3分)阅读下面的短文,从括号内所给的选项中选出最佳选项填空。

mba管理学期末考试试题及答案

mba管理学期末考试试题及答案

mba管理学期末考试试题及答案一、选择题(每题2分,共20分)1. 管理学中,被称为“管理过程之父”的是哪位学者?A. 泰勒B. 法约尔C. 马斯洛D. 德鲁克2. 以下哪项不是管理的四大职能?A. 计划B. 组织C. 领导D. 创新3. 组织文化的核心是什么?A. 组织结构B. 组织价值观C. 组织目标D. 组织战略4. 以下哪个理论不是激励理论?A. 马斯洛的需求层次理论B. 赫兹伯格的双因素理论C. 泰勒的科学管理理论D. 麦克莱兰的成就动机理论5. 以下哪个不是SWOT分析中的要素?A. Strengths(优势)B. Weaknesses(劣势)C. Opportunities(机会)D. Threats(威胁)6. 管理学中的“5S”方法指的是什么?A. 五个管理原则B. 五个管理工具C. 五个管理阶段D. 五个管理技能7. 以下哪个不是项目管理的主要特点?A. 一次性B. 目标性C. 系统性D. 持续性8. 以下哪个不是平衡计分卡的四个维度?A. 财务B. 客户C. 内部流程D. 人力资源9. 以下哪个不是决策的类型?A. 程序化决策B. 非程序化决策C. 个人决策D. 群体决策10. 以下哪个不是组织变革的阻力?A. 惯性B. 恐惧C. 利益冲突D. 动力答案:1. B 2. D 3. B 4. C 5. D 6. B 7. D 8. D 9. C 10. D二、简答题(每题10分,共30分)1. 简述泰勒的科学管理理论的主要内容。

2. 描述平衡计分卡的四个维度,并解释它们之间的关系。

3. 阐述组织变革的三个阶段及其特点。

三、案例分析题(每题25分,共50分)1. 某公司近期进行了一项重大的组织变革,但员工普遍感到困惑和不安。

请分析可能的原因,并提出改进建议。

2. 某企业在实施项目管理时遇到了资源分配不均和项目延期的问题,请分析原因,并提出解决方案。

四、论述题(共30分)请结合实际,论述如何在企业中建立有效的激励机制,以提高员工的工作积极性和企业的整体绩效。

mba工商管理试题及答案

mba工商管理试题及答案

mba工商管理试题及答案一、单项选择题(每题2分,共20分)1. 以下哪项不是现代企业战略管理的基本原则?A. 目标明确性B. 系统性C. 灵活性D. 单一性答案:D2. 财务管理中,流动比率是用来衡量企业的:A. 盈利能力B. 偿债能力C. 营运能力D. 成长能力答案:B3. 以下不属于组织行为学研究范畴的是:A. 员工满意度B. 组织文化C. 企业利润D. 领导风格答案:C4. 市场营销中的4P理论是指:A. 产品、价格、地点、促销A. 产品、价格、促销、公关B. 产品、价格、位置、政策C. 产品、价格、地点、政策答案:A5. 以下哪项不是现代企业人力资源管理的职能?A. 招聘与选拔B. 培训与发展C. 绩效评估D. 产品定价答案:D6. 供应链管理的核心目标是:A. 降低成本B. 提高效率C. 优化库存D. 所有以上选项答案:D7. 以下哪项不是企业风险管理的策略?A. 风险避免B. 风险转移C. 风险接受D. 风险创造答案:D8. 在平衡计分卡中,以下哪项不属于四个维度之一?A. 财务B. 客户C. 内部流程D. 市场定位答案:D9. 以下哪项不是企业社会责任的范畴?A. 经济责任B. 法律责任C. 道德责任D. 个人责任答案:D10. 以下哪项不是现代企业创新管理的特点?A. 系统性B. 持续性C. 随意性D. 风险性答案:C二、简答题(每题10分,共20分)1. 简述SWOT分析法的四个组成部分及其在企业战略制定中的作用。

答案:SWOT分析法包括四个组成部分:优势(Strengths)、劣势(Weaknesses)、机会(Opportunities)和威胁(Threats)。

在企业战略制定中,SWOT分析帮助企业识别内部的优势和劣势,以及外部的机会和威胁,从而制定出符合企业实际情况的战略。

2. 解释什么是“蓝海战略”并举例说明。

答案:蓝海战略是指企业通过创新,开辟新的市场空间,避免与竞争对手在现有市场(红海)中直接竞争。

mba营销管理期末考试题及答案

mba营销管理期末考试题及答案

mba营销管理期末考试题及答案一、选择题(每题2分,共20分)1. 营销管理的核心是:A. 产品开发B. 顾客满意度C. 价格竞争D. 市场细分答案:B2. 下列哪项不是营销组合的4P?A. 产品(Product)B. 价格(Price)C. 地点(Place)D. 促销(Promotion)答案:D(地点应为分销,即Distribution)3. SWOT分析中的“T”代表:A. 优势(Strengths)B. 劣势(Weaknesses)C. 机会(Opportunities)D. 威胁(Threats)答案:D4. 以下哪个不是市场细分的依据?A. 地理位置B. 人口统计C. 心理特征D. 产品类型答案:D5. 营销调研的目的是什么?A. 增加产品线B. 收集市场信息C. 降低成本D. 提高生产效率答案:B6. 以下哪个是市场渗透策略的例子?A. 推出新产品B. 进入新市场C. 增加市场份额D. 多元化经营答案:C7. 以下哪个是市场开发策略的例子?A. 提高现有产品的价格B. 增加现有市场的销售额C. 进入新的地理市场D. 改进现有产品答案:C8. 以下哪个是产品开发策略的例子?A. 增加产品线B. 降低产品价格C. 提高产品品质D. 增加产品种类答案:D9. 以下哪个是多元化策略的例子?A. 增加产品功能B. 进入新的行业C. 增加产品包装D. 增加产品线答案:B10. 以下哪个是企业社会责任(CSR)的例子?A. 增加利润B. 减少成本C. 改善员工福利D. 增加市场份额答案:C二、简答题(每题10分,共20分)1. 简述市场定位的概念及其重要性。

答案:市场定位是指企业在目标消费者心中建立其产品或服务的独特形象和地位的过程。

它的重要性在于帮助企业清晰地传达其产品或服务的价值主张,区分竞争对手,吸引并保持目标顾客,最终实现销售和市场份额的增长。

2. 解释什么是品牌忠诚度,并说明如何提高品牌忠诚度。

mba试题及答案

mba试题及答案

mba试题及答案一、单项选择题(每题2分,共20分)1. MBA课程中,以下哪个选项不是财务分析的主要工具?A. 资产负债表B. 利润表C. 现金流量表D. 市场调查报告答案:D2. 在市场营销中,SWOT分析不包括以下哪一项?A. 优势(Strengths)B. 劣势(Weaknesses)C. 机会(Opportunities)D. 风险(Risks)答案:D3. 以下哪项不是有效的团队管理策略?A. 明确团队目标B. 鼓励团队成员自主决策C. 忽视团队成员间的冲突D. 定期进行团队绩效评估答案:C4. 以下哪项不是企业战略规划的组成部分?A. 使命陈述B. 目标设定C. 预算编制D. 日常操作流程答案:D5. 在供应链管理中,以下哪项不是关键绩效指标(KPI)?A. 库存周转率B. 订单履行周期C. 客户满意度D. 员工出勤率答案:D6. 以下哪项不是有效的领导力特质?A. 诚信B. 决策力C. 逃避责任D. 沟通能力答案:C7. 在组织行为学中,以下哪项不是激励理论?A. 马斯洛的需求层次理论B. 赫兹伯格的双因素理论C. 麦克莱兰的需求理论D. 泰勒的科学管理理论答案:D8. 以下哪项不是有效的项目管理工具?A. Gantt图B. 甘特图C. 风险矩阵D. 鱼骨图答案:B9. 在企业资源规划(ERP)系统中,以下哪项不是核心模块?A. 财务管理B. 人力资源管理C. 客户关系管理D. 知识管理答案:D10. 以下哪项不是有效的谈判技巧?A. 明确谈判目标B. 建立信任C. 避免让步D. 有效沟通答案:C二、多项选择题(每题3分,共15分)1. 以下哪些因素会影响企业的市场定位?A. 产品特性B. 价格策略C. 目标市场D. 竞争对手行为答案:A、B、C、D2. 以下哪些是企业进行市场细分的依据?A. 地理位置B. 人口统计特征C. 心理特征D. 行为特征答案:A、B、C、D3. 以下哪些是有效的时间管理技巧?A. 设定优先级B. 避免拖延C. 多任务处理D. 定期休息答案:A、B、D4. 以下哪些是企业社会责任(CSR)的范畴?A. 环境保护B. 社区参与C. 员工福利D. 利润最大化答案:A、B、C5. 以下哪些是有效的沟通策略?A. 明确沟通目的B. 使用非语言信号C. 避免反馈D. 倾听他人观点答案:A、B、D三、简答题(每题10分,共20分)1. 简述企业如何通过差异化战略获得竞争优势。

财管mba考试题目和答案解析

财管mba考试题目和答案解析

财管mba考试题目和答案解析一、单项选择题(每题2分,共20分)1. 财务管理的目标是()。

A. 利润最大化B. 股东财富最大化C. 企业价值最大化D. 资本成本最小化答案:C解析:财务管理的主要目标是企业价值最大化,即通过合理配置资源和有效管理财务活动,使企业的总价值达到最大。

2. 以下哪项不是货币时间价值的假设条件()。

A. 投资风险与报酬成正比B. 货币具有时间价值C. 投资金额固定D. 投资期满后可再投资答案:C解析:货币时间价值的假设条件包括投资风险与报酬成正比、货币具有时间价值、投资期满后可再投资。

投资金额固定并不是货币时间价值的假设条件。

3. 以下哪项不是资本结构优化的目标()。

A. 降低资本成本B. 提高企业价值C. 增加企业风险D. 保持财务灵活性答案:C解析:资本结构优化的目标包括降低资本成本、提高企业价值、保持财务灵活性。

增加企业风险并不是资本结构优化的目标。

4. 以下哪项不是影响股利政策的因素()。

A. 法律因素B. 税收因素C. 企业盈利能力D. 股票价格波动答案:D解析:影响股利政策的因素包括法律因素、税收因素、企业盈利能力。

股票价格波动并不是影响股利政策的因素。

5. 以下哪项不是企业并购的动机()。

A. 扩大市场份额B. 获得技术优势C. 降低企业风险D. 增加企业债务答案:D解析:企业并购的动机包括扩大市场份额、获得技术优势、降低企业风险。

增加企业债务并不是企业并购的动机。

6. 以下哪项不是企业财务风险的来源()。

A. 经营风险B. 财务风险C. 市场风险D. 管理风险答案:D解析:企业财务风险的来源包括经营风险、财务风险、市场风险。

管理风险并不是企业财务风险的来源。

7. 以下哪项不是财务分析的方法()。

A. 比率分析B. 趋势分析C. 因素分析D. 预测分析答案:D解析:财务分析的方法包括比率分析、趋势分析、因素分析。

预测分析并不是财务分析的方法。

8. 以下哪项不是企业财务战略的类型()。

mba管理学期末考试试题及答案

mba管理学期末考试试题及答案

mba管理学期末考试试题及答案一、单项选择题(每题2分,共20分)1. 管理学中,被誉为“科学管理之父”的是以下哪位学者?A. 泰勒B. 法约尔C. 马斯洛D. 德鲁克答案:A2. 在管理过程中,计划、组织、领导和控制被称为管理的四大基本职能,这一理论是由哪位学者提出的?A. 泰勒B. 法约尔C. 马斯洛D. 德鲁克答案:B3. 下列哪项不是马斯洛需求层次理论中的一个层次?A. 生理需求B. 安全需求C. 社交需求D. 创新需求答案:D4. 管理学中,SWOT分析法主要用于什么目的?A. 市场分析B. 竞争对手分析C. 个人优势分析D. 企业战略分析答案:D5. 以下哪项不是平衡计分卡的四个维度?A. 财务B. 客户C. 内部流程D. 人力资源答案:D二、多项选择题(每题3分,共15分)1. 管理者需要具备的职能包括以下哪些?A. 计划B. 组织C. 领导D. 控制E. 创新答案:ABCD2. 下列哪些是管理学中常见的组织结构类型?A. 直线型B. 职能型C. 矩阵型D. 事业部型E. 扁平型答案:ABCD3. 下列哪些因素会影响组织文化的形成?A. 组织历史B. 组织规模C. 组织目标D. 组织领导者E. 组织成员答案:ABCDE三、简答题(每题5分,共20分)1. 简述泰勒的科学管理理论的主要内容。

答案:泰勒的科学管理理论主要包括工作分析、工作设计、工作标准和工作激励。

他主张通过科学的方法来分析和设计工作,制定合理的工作标准,并通过激励机制来提高工作效率。

2. 描述法约尔的管理原则。

答案:法约尔的管理原则包括分工、权威与责任、纪律、统一指挥、统一领导、个人利益服从集体利益、报酬合理、集中、等级制度、秩序、公平、稳定性、首创精神和团队精神。

3. 马斯洛需求层次理论中,最高层次的需求是什么?答案:马斯洛需求层次理论中最高层次的需求是自我实现需求,即个体追求个人潜能的实现和自我价值的实现。

4. 平衡计分卡的四个维度分别是什么?答案:平衡计分卡的四个维度是财务、客户、内部流程和学习与成长。

mba考试题及答案

mba考试题及答案

mba考试题及答案**MBA考试题及答案**一、单项选择题(每题2分,共20分)1. 以下哪项不是企业战略管理的基本特征?A. 长期性B. 稳定性C. 灵活性D. 短期性答案:D2. 企业使命的表述应该包含哪些要素?A. 产品或服务B. 市场C. 技术D. 所有选项答案:D3. 以下哪项不是波特五力模型中的竞争力量?A. 供应商的议价能力B. 顾客的议价能力C. 替代品的威胁D. 行业增长率答案:D4. 企业进行多元化战略的主要目的是什么?A. 增加市场份额B. 降低风险C. 提高利润率D. 所有选项答案:B5. 以下哪项不是企业财务分析的主要指标?A. 资产负债率B. 流动比率C. 利润率D. 员工满意度答案:D6. 以下哪项不是企业人力资源管理的主要职能?A. 招聘B. 培训C. 绩效评估D. 市场调研答案:D7. 以下哪项不是企业市场营销的4P理论中的要素?A. 产品B. 价格C. 地点D. 促销答案:C8. 以下哪项不是企业运营管理的主要目标?A. 提高效率B. 降低成本C. 增加顾客满意度D. 提高员工福利答案:D9. 以下哪项不是企业组织结构设计的主要考虑因素?A. 企业规模B. 企业战略C. 企业文化D. 员工个人偏好答案:D10. 以下哪项不是企业信息系统的主要功能?A. 数据处理B. 信息存储C. 决策支持D. 员工娱乐答案:D二、多项选择题(每题3分,共15分)1. 以下哪些因素会影响企业的战略选择?A. 企业资源和能力B. 外部环境C. 企业文化D. 企业规模答案:A, B, C2. 企业进行市场细分的依据可以包括哪些?A. 地理位置B. 人口统计特征C. 心理特征D. 行为特征答案:A, B, C, D3. 以下哪些属于企业财务报表分析的内容?A. 资产负债表分析B. 利润表分析C. 现金流量表分析D. 市场份额分析答案:A, B, C4. 以下哪些是企业人力资源管理的关键活动?A. 招聘与选拔B. 培训与发展C. 绩效管理D. 员工关系管理答案:A, B, C, D5. 以下哪些是企业运营管理中的关键要素?A. 流程设计B. 质量控制C. 库存管理D. 客户服务答案:A, B, C, D三、简答题(每题10分,共30分)1. 简述企业战略管理的三个主要层次。

研究生MBA期末试题及答案

研究生MBA期末试题及答案

研究生MBA期末试题及答案一、选择题(每题2分,共20分)1. 以下哪项不是现代企业战略管理的特点?A. 长期性B. 动态性C. 短期性D. 系统性答案:C2. 市场营销的4P理论中不包括以下哪一项?A. 产品(Product)B. 价格(Price)C. 地点(Place)D. 促销(Promotion)答案:C3. 以下哪个不是有效的团队管理策略?A. 明确团队目标B. 增强团队沟通C. 忽视团队成员个性D. 鼓励团队合作答案:C4. 以下哪项不是财务报表的基本组成部分?A. 资产负债表B. 利润表C. 现金流量表D. 预算表答案:D5. 以下哪个不是企业社会责任(CSR)的范畴?A. 经济责任B. 法律责任C. 道德责任D. 环境责任答案:B6. 以下哪项不是人力资源管理的关键职能?A. 招聘选拔B. 培训发展C. 绩效评估D. 产品销售答案:D7. 以下哪个不是项目管理的五大过程组?A. 启动B. 规划C. 执行D. 质量控制答案:D8. 以下哪项不是企业创新的类型?A. 产品创新B. 过程创新B. 组织创新D. 规模创新答案:D9. 以下哪项不是企业文化的构成要素?A. 价值观B. 行为准则C. 组织结构D. 传统习俗答案:C10. 以下哪个不是企业风险管理的步骤?A. 风险识别B. 风险评估C. 风险接受D. 风险转移答案:C二、简答题(每题10分,共30分)1. 简述SWOT分析的四个组成部分及其在企业战略规划中的应用。

答案:SWOT分析包括四个部分:Strengths(优势)、Weaknesses (劣势)、Opportunities(机会)和Threats(威胁)。

在企业战略规划中,SWOT分析帮助企业识别自身的优势和劣势,同时评估外部环境中的机会和威胁,以便制定符合企业资源和市场条件的战略。

2. 描述平衡计分卡的四个维度,并解释它们如何帮助企业实现战略目标。

答案:平衡计分卡的四个维度包括:财务维度、客户维度、内部流程维度和学习与成长维度。

MBA第二部分条件充分性判断

MBA第二部分条件充分性判断

二、条件充分性判断:第16~25小题,每小题3分,共30分。

要求判断每题给出的条件(1)和条件(2)能否充分支持题干所陈述的结论。

A、B、C、D、E五个选项为判断结果,请选择一项符合试题要求的判断,在答题卡上将所选项的字母涂黑。

(A)条件(1)充分,但条件(2)不充分.(B)条件(2)充分,但条件(1)不充分.(C)条件(1)和(2)单独都不充分,但条件(1)和条件(2)联合起来充分.(D)条件(1)充分,条件(2)也不充分.(E)条件(1)和(2)单独都不充分,条件(1)和条件(2)联合起来也不充分.16.已知曲线l:y=a+bx-6x2+x3.则(a+b-5)(a-b-5)=0.(1)曲线l过点(1,0).(2)曲线l过点(-1,0).17.不等式|x2+2x+a|≤1的解集为空集.(1)a<0.(2)a>2.18.甲、乙、丙三人的年龄相同.(1)甲、乙、丙的年龄成等差数列.(2)甲、乙、丙的年龄成等比数列.19.设x是非零实数.则x3+=18.(1)x+=3.(2)x2+=7.20.如图4,O是半圆的圆心,C是半圆上的一点,OD⊥AC,则能确定OD的长.(1)已知BC的长.(2)已知AO的长.21.方程x2+2(a+b)x+c2=0有实根.(1)a,b,c是一个三角形的三边长.(2)实数a,c,b成等差数列.22.已知二次函数f(x)=ax2+bx+c.则能确定a,b,c的值.(1)曲线y=f(x)经过点(0,0)和点(1,1).(2)曲线y=f(x)与直线y=a+b相切.23.已知袋中装有红、黑、白三种颜色的球若干个.则红球最多.(1)随机取出的一球是白球的概率为.(2)随机取出的两球中至少有一个黑球的概率小于.24.已知M={a,b,c,d,e}是一个整数集合.则能确定集合M.(1)a,b,c,d,e的平均值为10.(2)a,b,c,d,e的方差为2.25.已知x,y为实数.则x2+y2≥1.(1)4y-3x≥5.(2)(x-1)2+(y-1)2≥5.。

mba考试试题及答案

mba考试试题及答案

mba考试试题及答案一、单项选择题(每题2分,共20分)1. MBA代表的全称是:A. Master of Business AdministrationB. Master of Business AnalysisC. Master of Business AccountingD. Master of Business Architecture答案:A2. 下列哪项不是MBA课程的核心课程?A. 财务管理B. 市场营销C. 人力资源管理D. 建筑设计答案:D3. MBA课程通常需要多少年完成?A. 1年B. 2年C. 3年D. 4年答案:B4. 下列哪项不是MBA毕业生的常见职业路径?A. 咨询顾问B. 项目经理C. 教师D. 企业高管答案:C5. MBA课程中,通常不包括以下哪项课程?A. 战略管理B. 组织行为学C. 统计学D. 艺术史答案:D6. 下列哪项是MBA课程中常见的教学方法?A. 纯理论教学B. 案例分析C. 实验室实验D. 现场表演答案:B7. MBA课程中,团队合作通常在以下哪种课程中得到强调?A. 数学B. 英语C. 团队管理D. 个人发展答案:C8. 下列哪项不是MBA课程的入学要求?A. 本科学位B. 工作经验C. 艺术创作D. 标准化考试成绩答案:C9. MBA课程中,通常不包括以下哪项课程?A. 经济学B. 法律基础C. 体育D. 国际商务答案:C10. 下列哪项不是MBA课程的常见学习成果?A. 领导力B. 决策能力C. 艺术鉴赏D. 团队协作答案:C二、多项选择题(每题3分,共15分)1. MBA课程通常包括以下哪些课程?A. 财务管理B. 市场营销C. 人力资源管理D. 艺术史答案:ABC2. MBA毕业生的常见职业路径包括:A. 咨询顾问B. 项目经理C. 教师D. 企业高管答案:ABD3. 下列哪些是MBA课程的入学要求?A. 本科学位B. 工作经验C. 艺术创作D. 标准化考试成绩答案:ABD4. MBA课程中,团队合作通常在以下哪些课程中得到强调?A. 数学B. 英语C. 团队管理D. 个人发展答案:CD5. 下列哪些是MBA课程的常见学习成果?A. 领导力B. 决策能力C. 艺术鉴赏D. 团队协作答案:ABD三、简答题(每题5分,共20分)1. 请简述MBA课程的核心价值是什么?答案:MBA课程的核心价值在于培养具有全球视野、创新思维、战略规划和领导能力的管理人才,以适应快速变化的商业环境。

MBA考试英语模拟题2

MBA考试英语模拟题2

MBA考试英语模拟题2(50题,每题2分,满分100分,考试时间45分钟)Part One V ocabulary and StructureDirections:In this part there are 20 incomplete sentences, each with four suggested answers. Choose the one you think is the best answer. Mark your choice on the Answer Sheet by drawing with a pencil a short bar across the corresponding letter in the brackets.1. Some old people don’t like pop songs because they can’t ________ so much noise.A. resistB. experienceC. tolerateD. sustain2. Mary is as vain as peacock and always wants to be the _________ of attention.A. sightB. emphasisC. focusD. object3. A long time ago, at a national conference on biology, he cautiously _________ hisnew theory on life.A. advancedB. relievedC. producedD. thrust4. H e kept a ________ hold on her hand as he helped her over the fence.A. solidB. stiffC. firm B. rigid5. In the effort to fire a Civil Service employee, his or her manager may have to spend up _________ $100,000 of tax money to do so.A. tillB. toC. forD. about6. Were it not for their support and help, we _________ able to finish the task ahead of time.A. were notB. should not have beenC. are notD. would not be7. The old man is in the habit of going for a walk along the river every morningexcept _______it rains.A. whenB. forC. thatD. /8. Williamsburg has now been restored so that it looks as it _________ during the18th century.A. couldB. wouldC. wasD. did9. _________, follow the directions on the bottle carefully.A. When taken drugsB. When drugs are takenC. When one takes drugsD. When taking drugs10. He liked the painting very much, which cost him $1, 000. However, he would gladly have paid ________ for it.A. as much twiceB. much as twiceC. twice as muchD. as twice much Part Two Reading ComprehensionDirections:In this part there are 4 passages followed by questions or unfinished statements, each with four suggested answers. Choose the one you think is the best answer. Mark your choice on the Answer Sheet by drawing with a pencil a short bar across the corresponding letter in the brackets.Questions 11-15 are based on the following passage:Imagine a world in which children would be the rulers and could decide not only the outcome of each and every occurrence, but also dictate the very structure and form of the environment. In this world, a child’s wildest thoughts would become reality, limited only by the extent of his or her imagination.While such a world might sound both fantastic and frightening, at least from a logical, adult perspective, it does exist. What’s more, it has been in existence for some time and is populated by hundreds of thousands of children who spend hours within its boundaries experimenting and learning. This world is not real, at least not in the traditional sense, but exists within a computer and is generated by an educational programming language called LOGO. Unlike other computer languages and programs that are designed to test children and provide applications that formally dispense information, LOGO allows children, even preschool children, to be in total control. Children teach the computer to think and as a result develop and sharpen their own reasoning abilities.11. In the imagined world __________ wou ld restrict children’s wildest thoughts.A. the limits of their imaginationB. the structure and form of the environmentC. the reality of lifeD. the rules of the society12. LOGO is ____________.A. an educational testing programB. a computer languageC. an information dispenserD. an unreal world13. Children are rulers _____________.A. in the traditional sense.B. within the boundaries of LOGO’s worldC. with all computer languages and programs.D. in the adult word14. LOGO is unique because ____________.A.it an educational programB.it is in total control of human beingsC.it allows children to teach the computer to thinkD.children use it15. The best title for this passage would be ____________.A.“Children Rule the World”B.“Computer Languages”C.“The Unreal World of the Child and LOGO”D.“Children Learn Reasoning Using LOGO”Questions 16-20 are based on the following passage:The development of rapid transit rail lines in cities should parallel local economic development and blind construction of such lines should be avoided, a State Council conference said yesterday.The meeting, chaired by Premier Wen Jiabao, said the building of rapid-transit rail lines in cities should be carried out according to strict guidelines and management systems of such lines should be improved. It stressed that the amount of domestically made equipment used in such infrastructure projects needs to be increased.The meeting also deliberated on the draft amendments for laws governing the Pe ople’s Bank of China and commercial banks. Also discussed were the draft law on the supervision and management of banking sector and draft regulations on the management of central food reserves. It was agreed at the meeting that the laws governing the Peop le’s Bank of China and commercial banks need to be amended so that the roles and responsibilities of the two are made clear.16. The rapid-transit rail lines should ___________.A.develop as quickly as possibleB.develop with local economic developmentC.develop after local economic developmentD.develop with the construction industry17. The management system of the rapid transit rail lines ________________.A. is already quite developed.B. does not exist at all.C. is not good enough.D. needs to include the strict guidelines.18. In the building of the rail lines, ___________________.A.more equipment made in China should be usedB.more imported equipment should be usedC.more exported equipment should be usedD.more equipment used in infrastructure projects should be used19. It can be inferred that ____________________.A.the People’s Bank and commercial banks do not function properlyB.the People’s Bank of China has an upper hand over the commercial banksC.the two banks operate in a low efficiencyD.the People’s Bank operates at a loss while the commercial banks operates at aprofit20. Which of the following has nothing to do with the meeting chaired by Premier Wen?A.Discussing the building of rapid-transit rails.B.Discussing the draft amendments concerning some banks.C.Discussing the draft regulations about food reserves.D.Discussing whether the People’s Bank of China and commercial banks shouldbe integrated.Questions 21-25 are based on the following passage:This country, as Lincoln said, belongs to the people. So do the natural resources which make it rich. They supply the basis of our prosperity now and hereafter. In preserving them, which is a national duty, we must not forget that monopoly is based on the control of natural resources and natural advantages, and that it will help the people little to conserve our natural wealth unless the benefits which it can yield are given back to the people.Let us remember, also, that conservation does not stop with the natural resources. The principle of making the best use of all we have requires that we stop the waste of human life in industry and prevent the waste of human welfare which flows from the unfair use of concentrated power and wealth in the hands of men whose eagerness for profit blinds them to the cost of what they do. We have no higher duty than to promote the efficiency of the individual. There is no surer road to the efficiency of the nation. 21. What plays an essential role in making the nation prosperous according to thispassage?A. Its money.B. Its trade.C. Its natural resources.D. Its people.22. The passage suggests that the benefit from natural resources is mainly enjoyed by_______________.A. the governmentB. the monopoliesC. the businessmenD. the people23. The conservation mentioned in the passage includes the following EXCEPT______.A. natural resourcesB. human welfareC. human lifeD. concentration of wealth24. What may contribute to the unfair use of concentrated power and wealth by somepeople?A.Their greed for profit makes them ignore the expense.B.They have accumulated too much wealth and power.C.They make profits by pretending to be blind.D.They make profits by cheating.25. On what does the efficiency of a nation depend?A. Every individual.B. Its machines.C. Its wealth.D. Its power.Questions 26-30 are based on the following passage:A lawyer friend of mine has devoted herself to the service of humanity. Her special area is called “public interest law”. Many other lawyers represent only clients who can pay high fees. All lawyers have had expensive and highly specialized training, and they work long, difficult hours for the money they earn. But what happens to peole who need legal help and can not afford to pay these lawyers’ fee?Public interest lawyers fill this need. Patricia, like other public interest lawyers, earns a salary much below what some lawyers can earn. Because she is willing to take less money, her clients have the help they need, even if they can pay nothing at all.Some clients need legal help because stores have cheated them with faulty merchandise. Others are in unsafe apartments, or are threatened with eviction (being driven) and have no place to go. Their cases are all calle d “civil” cases. Still others are accused of criminal acts, and seek those public interest lawyers who handle “criminal” cases. These are just a few of the many situations in which the men and women who are public interest lawyers serve to extend justice throughout society.26. “A lawyer friend of mine has devoted herself to the service of humanity” means___________________.A.she has tried to earn her living by providing service for human beingsB.she has tried to provide service to people in need out of humane considerationC.she has tried to work for the cause of law at any costD.she has devoted herself to the public relationship in spite of loss of income27. What is the difference between public interest lawyers and other lawyers?A.They have had more highly specialized training.B.Their training is much cheaper.C.They may offer help to those who can’t afford to pay.D.They work long, difficult hours for the money they earn.28. The word “clients” in this passage means __________.A.people who can pay high fees to their lawyersB.people who are very poor and can’t afford to pay their lawyersC.people who have been cheated by stores or threatened with evictionD.people who needs and uses legal help from lawyers29. Public interest law includes ___________.A. civil cases onlyB. criminal cases onlyC. criminal and civil casesD. wealthy clients cases30. Which of the following is not a matter for a civil case?A. A tenant is faced with eviction.B. A burglar is arrested.C. A landlord refuses to fix a dangerous staircase.D. A store sells a faulty radio.Part Three Cloze T estDirections:For each blank in the following passage, choose the best answer from the choices given below. Mark your answer on the Answer Sheet by drawing with a pencil a short bar across the corresponding letter in the brackets.Senility refers to great losses of intellectual capacity that occurs in old age and is associated with the widespread loss of nerve cells and the shrinkage of brain tissue. Senility is a great decline from a previous intellectual ___31___ in an aging person. Memory is the mental capacity most often affected. The memory loss may first show itself clearly in simple absentmindedness or a tendency to forget or ___32___ things and repeat oneself in conversation. As the senility progresses, the loss of memory ____33___ in scope until the patient can no longer remember basic social and ___34___ skills or function independently. There may also be de clines in the person’s language skills, spatial or temporal orientation, ___35____ or other cognitive capacities and personality changes may also be ___36___ to see. Senility usually has a slow, gradual onset and is most common in persons over age 75.The most common cause of the syndrome is Alzheimer’s disease, wh ich ___37___ for about 50 percent of all elderly persons with unbalanced mind and is hard to restore a former state. The second most common cause is vascular senility which arises from hypertension (high blood pressure) or some other vascular condition. In this type, a series of small strokes progressively destroy small ___38___ of the brain, eventually leading to senility. There is no ___39___ for Alzheimer’s disease, but vascular senility can sometimes be prevented or its ___40____ slowed by treatment of the underlying systemic vascular disorder. Among other significantcauses of se nility in the elderly are Huntington’s chorea, Parkinson’s disease, and multiple sclerosis.31. A. level B. extent C. scope D. criterion32. A. replace B. misplace C. remove D. move33. A. slows down B. quickens C. remains D. broadens34. A. greeting B. communication C. reading D. survival35. A. judgment B. efficiency C. curiosity D. expectations36. A. plain B. eager C. hard D. certain37. A. amounts B. answers C. accounts D. results38. A. proportions B. portions C. numbers D. percentages39. A. heal B. solution C. cure D. treatment40. A. recovery B. path C. road D. coursePart Four Dialogue CompletionDirections:There are 10 short incomplete dialogues between two speakers, each followed by four choices marked (A), (B), (C), and (D). Choose the answer that appropriately suits the conversational context and best completes the dialogue. Mark your answer on the answer sheet by drawing with a pencil a short bar across the corresponding letter in the brackets.41. Jane: Carol, you look very well.Carol: Thank you, Jane. Y ou look wonderful too. Y our weekend tennis must have done you good.Jane: ___________________________.A. That’s very kind of you.B. Are you kidding? Thank you anyway.C. Y ou think so? That’s encouraging.D. I don’t believe it. Y ou are flattering me.42. Looking for a flatLi: Hello. I’m ringing about the flat advertised in today’s STAR. _____________ Mrs. Green: Y es, it is. Two or three people have rung up about it, but nobody’s been to see it yet.A. Is it still available?B. Is it still empty?C. Is it still free?D. Is it still blank?43.Customer: Excuse me!Clerk: Y es ma’am? What can I do for you?Customer: I have a problem with this coffee maker, and I want my money back.Clerk: __________Customer: The problem is that it doesn’t work! I’ve only used it three times.A. Why?B. Well, are you sure?C. What’s the matter with it on earth?D. Well, what seems to be the problem?44. At a party.Adam: This is a great apartment.Tammy: I think so, too. ___________.Adam: No, I’m Adam. I came with Carl. I don’t really know anyone here. Carl’s told me about most of his friends, but I can’t match the na mes with thefaces.A. Excuse me, but do I know you?B. Excuse me, could I know you?C. Excuse me, do you mind telling me your name?D. Excuse me, but do you know me?45. Salesgirl: Good morning, miss. Can I help you?Mary: Yes, I’d like half a kilo oranges, please.Salesgirl: ______________. Anything else?Mary: No, thank you.A. These oranges are for you.B. Give you the oranges.C. There you are.D. Here are you.46. Wang: I’ve got an appointment. I’m going to meet a friend in London at 3 PM. It’salready a quarter past 2. _____________________.David: I’m going into London. I can give you a lift if you like.Wang: Could you really? That would be great.A. I’ll never make it.B. I’ll never do it.C. I’ll never reach it.D. I’ll never attain it.47. Clerk: Good morning. Can I help you?Mr. Smith: Y es, I’d like a ticket to New Y ork 9:15 tomorrow morning.Clerk: ________________.Mr. Smith: Single, please.A. Single or two?B. Single or return?C. Single or double?D. Single or back?48. Ted: Hi, Christine. ______________.Christine: Hi, Ted. I just bought a new camping tent. I can’t wait to use it.A. W hat’s on?B. What’s up?C. What’s wrong?D. What’s right?49. Jane: Hello Sally. Fancy meeting you here!Sally: Hello, Jane. Haven’t seen you for a long time. Y ou’ve got married, haven’t you?Jane: Y es, I have. I got married four years ago.Sally: _____________.A. Oh, wish you happiness.B. Oh, really? Enjoy yourself.C. Oh, my congratulations.D. Oh, is it? Have a happy life.50. Phone callDaughter: Ok, Dad. Nice talking to you an d glad everything’s all right. _______.Dad: All right. Good-bye.Daughter: Good-bye, Dad.A.Say “How are you?” to Mom.B. Say “Are you OK ” to Mom.C.Give Mom our care.D. Give Mom our love.Model Test 2Part One Vocabulary and Structure1-5 CCACB 6-10 DADDCPart Two Reading Comprehension11-15 ABBCD 16-20 BCAAD21-25 CBDAA 26-30 BCDCBPart Three Cloze Test31-35 ABDDA 36-40 ACBCDPart Four Dialogue Completion41-45 CADAC 46-50 ABBCD。

mba综合试题及答案

mba综合试题及答案

mba综合试题及答案一、单项选择题(每题2分,共10题)1. MBA(Master of Business Administration)的中文意思是:A. 工商管理硕士B. 工商管理学士C. 管理学硕士D. 管理学学士答案:A2. 下列哪项不是MBA课程的核心课程?A. 财务管理B. 市场营销C. 人力资源管理D. 计算机编程答案:D3. MBA教育起源于哪个国家?A. 美国B. 英国C. 法国D. 德国答案:A4. 在MBA课程中,案例分析法主要用于:A. 提高理论知识B. 培养实践能力C. 增强团队合作D. 学习数学技能答案:B5. MBA学位通常需要多长时间完成?A. 1年B. 2年C. 3年D. 4年答案:B6. 下列哪项不是MBA课程的入学要求?A. 工作经验B. 学术背景C. 年龄限制D. 英语水平答案:C7. MBA课程中,通常不包括以下哪项课程?A. 战略管理B. 国际商务C. 心理学D. 会计学答案:C8. MBA课程中,团队项目通常旨在培养学生的哪些能力?A. 独立思考B. 团队协作C. 个人领导D. 个人表现答案:B9. MBA课程中,哪些因素通常会影响学生的就业前景?A. 学校声誉B. 个人能力C. 地理位置D. 所有以上答案:D10. MBA课程中,学生通常需要完成的毕业要求是:A. 毕业论文B. 毕业考试C. 实习经验D. 以上都是答案:D二、多项选择题(每题3分,共5题)1. MBA课程中,以下哪些因素可能影响学生的就业?A. 学校排名B. 行业需求C. 个人表现D. 经济状况答案:ABCD2. MBA课程通常包括哪些类型的课程?A. 必修课程B. 选修课程C. 研讨会D. 独立研究答案:ABCD3. MBA课程中,学生可以通过哪些方式提高自己的领导能力?A. 参加学生组织B. 参与团队项目C. 完成个人项目D. 参加领导力培训答案:ABD4. MBA课程中,以下哪些是评估学生学习成果的方法?A. 课程作业B. 期中考试C. 期末考试D. 毕业论文答案:ABCD5. MBA课程中,学生可以通过哪些方式获得实践经验?A. 实习B. 案例研究C. 模拟商业项目D. 参加竞赛答案:ABCD三、简答题(每题5分,共2题)1. 简述MBA课程的主要优势。

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Examination on Business EnglishFor MBA Students (Fall Enrollment, 2013)School of Management, Fudan UniversityStudent Name: ____________________Part I. Vocabulary and Structure (55%)Section A (15%)Directions: Choose the best words or phrases to complete the following sentences. Then mark the answers (a, b, c or d) on your Answer Sheet.参考答案:1-5 CBCDB 6-10 DCBDC 11-15 BACDA1.__________ may be defined as a process of interaction between two or moreparties and creation of alternatives in a spirit of co-operation based on common interests.a. Presentationb. Communicationc.Negotiationd. Administration2.The recession has forced a majority of Americans to ___________ theirlifestyles and many are upset about it, according to a Washington Post poll.a. createb.alterc.endd. hug3.After this country won its independence, great emphasis was laid onexpanding education, with girls as well as boys ___________ to go to school.a. to be encouragedb. been encouragedc. being encouragedd. be encouraged4.Some people viewed the findings with caution, noting that a cause-effectrelationship between passive smoking and cancer remains _____________.a. to showb. showingc. showedd. shown5.The Linux software maker Red Hat, whose sales and profit in the latestquarter ___________ analysts' estimates, said demand for its productsis reviving, especially in North America.a. exaggeratedb. exceededc.formulatedd. reformed6._____________ the downturn in global economy, the company would haveachieved its strategic development goal by the end of this year.a. In case ofb. Despitec. Due tod. But for7.China's imports and exports last year grew following a sharp decline,and its returning __________ for raw materials was partly responsible for a rise in commodity prices.a. applicationb. appreciationc. appetited. apprehensionpanies are looking for individuals with great ___________ skills whichinclude decision making, problem solving, leadership, motivation, communication and interpersonal skills, etc.a. naturalb. transferablec. technologicald. logical9.Now I have the pleasure of introducing to you Professor Alan Smith, whowill __________ you on his recent research findings.a. converseb. tellc. saluted. address10.Nearly 10,000 people worldwide are thought to have died from themysterious deadly virus so far, which __________ the World Health Organization to declare a global pandemic.a. delayedb. deterredc. promptedd. postponed11. Foreign disinvestment and the ______________ of South Africa from worldcapital markets in 1985 further weakened its economy.a. displacementb. exclusionc. emergenced. exposure12.Hundreds of environmental activists mingled with heads of state at theDurban conference on climate change, at which governments around the globe tried to reach agreements to reduce ___________ .a. emissionsb. povertyc. recessiond. corruption13.____________ the claim about this country’s economic power, it issomewhat surprising to know how relatively small its economy actually is.a. Supposedb. Imaginedc. Givend.Believed14. U.S. carmaker General Motors said it expected to close a deal to sellone of its product line to an Indian company in the second quarter of next year, in the latest in a __________ of deals between Asian and Western carmakers.a. pieceb. successc. fragmentd.string15. Retailers all holiday season have __________ deals earlier than they havein years past, and after-Christmas sales will apparently be no exception.a. closedb. pushedc. unveiledd. inhibitedSection B (20%)Directions: Read the passage and choose the best word to fill each gap. Then mark the answer (a, b, c or d) on your Answer Sheet.Bose Corporation was founded in 1964 by Dr. Amar G. Bose, ___(16)___ professor of electrical engineering at the Massachusetts Institute of Technology. As an MIT grad student in the 1950s, Dr. Bosewas disappointed to find that speakers with ___(17)___ technical specifications failed to ___(18)___ the realism of a live performance. Then the ___(19)___ for better sound was on. Extensive research in the fields of speaker design and psychoacoustics, i.e. the human ___(20)___ of sound, led to the groundbreaking 901 Direct/Reflecting speaker system in 1968. Its ___(21)___ approach to sound quality came much closer to the essence and emotional impact of live music, and won immediate ___(22)___.The list of major Bose innovations continues to grow. Fourteen years of research finally___(23)___ the development of acoustic waveguide speaker technology. Acoustimass speaker technology ___(24)___ conventional thinking about the relationship between speaker size and sound, enabling palm-sized speakers to produce audio quality previously thought ___(25)___ from speakers so small.Auditioner technology allows builders, ___(26)___ and facility managers tohear precisely what a Bose system will sound ____(27)___ in their building, before any equipment is installed, even if the building only exists as a ___(28)___ . Bose Lifestyle systems provided a welcome ___(29)___ to conventional component-based systems by offering fully ___(30)___ home entertainment solutions. The systems approach has ___(31)___ the way for numerous Bose solutions, audio and beyond. The new systems ___(32)___ the great performance of Bose automotive sound systems and Acoustic Noise Cancelling headsets.Today, you can find Bose ___(33)___ quality sound is important. From the Olympic games to the Sistine Chapel. From NASA space shuttles to the Japan National Theatre. In the home and on the road, from large outdoor arenas to ___(34)___ neighborhood stores, restaurants and clubs, you can hear the realism of the most ___(35)___ name in sound—Bose.16. a. the b. that c. then d. old17. a. pressing b. ambiguous c. obscure d. impressive18. a. relocate b. reproduce c. redirect d. record19. a. quest b. question c. doubt d. suspicion20. a. action b. philosophy c. perception d. knowledge21. a. outdated b. unprecedented c. conventional d. traditional22. a. apprehension b. objection c. criticism d. applause23. a. rooted in b. caused by c. resulted from d. led to24. a. reshaped b. rearranged c. reorganized d. reiterated25. a. reasonable b. feasible c. universal d. impossible26. a. physicians b. officers c. architects d. surgeons27. a. to be b. like c. likely d. alike28. a. garage b. map c. blueprint d. skyscraper29. a. alternative b. purchase c. dilemma d. image30. a. equipped b. dispersed c. scattered d. integrated31. a. shaved b. paved c. changed d. jammed32. a. account for b.represent c. responsible for d. owing to33. a. whatever b. whether c. wherever d. however34. a. remote b. faraway c. estranged d. intimate35. a. respectful b. notorious c. appalling d. renownedSection C (20%)Directions: Complete each sentence with the correct form of the word in capital letters. Please remember to write your answers on your Answer Sheet.36. STABLEThough the nation has seen remarkable economic development over the past25 years, foreign companies are especially vulnerable to external shocks,such as epidemics, regional political unrest, and social _____________.37. SIGNDigital _________ and encryption can help in keeping confidentiality of messages that contain important business information or top secret instructions.38. AFFORDThe President is also encouraging the research and development of clean-coal technologies and expanding the safe use of clean, ____________ nuclear power.39. BANKRUPTBack in 2003, Goodyear, the biggest U.S. tire-maker and No. 3 globally, was on the verge of_____________.40. ASSEMBLEAirbus factories in Germany and France were using incompatible design software, so the wiring produced in Hamburg didn't fit properly into the plane on the ________ line in Toulouse.41. PROFITThe auto industry appears to have turned a corner in the second half of this year, and manufacturers will have to make ongoing efforts to streamline product line-ups, control costs, and innovate to maintain ____________ .42. RECEIVEIndependent job seekers are getting a welcome __________--- and not just at small companies.43. QUALIFYDo you suggest that I should apply for such an easy job with my PhD?--- I’m afraid they would turn me down simply bec ause I am ____________.44. ADVANTAGEWith so many foreign students looking to return home to work after earning their MBA, schools that fail to attract recruiters from those countries will be at a big ___________.45. CONSUMEBy installing everything from motion detectors to waterless urinals, Adobe has reduced its electricity use by 35% and its gas __________ by 41% since 2001.Part II. Function (15%)Directions: Think about what you would say in the following situations and write down the exact words on your Answer Sheet.46.As head of the department, you notice that Stan, one of your staff members,is rather low-spirited and seems to be in trouble. His colleagues say he has been like this for weeks and it probably resulted from his unhappy marriage. Now what would you say to Stan?47.At a departmental meeting, you criticized your co-worker Stacy for her“not being smart enough to finish such a simple task” and her “lack of basic professional skills.” After the meeting you learned that Stacy actually had been diagnosed with cancer and needed medical treatment immediately. What would you say to Stacy if you are to go visit her in the hospital?48.Your boss Aaron Smith praised you for your good performance last weekand this morning you found yourself excluded from the important “Apollo”project. How would you press your boss to give you an explanation?49.You have finally set up a time to meet with Mr. Lorry Goodman, a bigpotential client, on next Thursday afternoon. Several days after having received positive confirmation from Mr. Goodman, you got notice from your boss that you must attend a very important press conference on that same Thursday afternoon. You know that Mr. Goodman is very busy and notoriously bad-tempered, but you cannot afford to miss this press conference either.You called Mr. Goodman but he was not in town. Now, leave a voice message to explain the situation.50.In order to stop people from showing no mercy and compassion to thosewho need help on streets (e.g. those who accidentally fall down and get injured), you initiated and are promoting the Rebuilding Trust in China campaign, calling on all citizens to help each other with a warm heart.Now you are invited to give a 30-secondquick speech on TV, what would you say?Part III. Business Writing (30%)Task A Memo Writing (10%)Directions: Read the following situation and write a memo based on the information provided. Make sure that your writing is in standard memo format.Situation:Let us assume that in an organization every one, right from the junior staff to high level managers, submits false medical bills for reimbursement(报销). People buy food instead of medicine. The pharmacists issue false receipts showing purchase of medicine. The employees submit themto claimtheir reimbursement. It has been a common practice in this company since long.As the new Vice President,Finance, you are shocked and seriously upset when you happen to learn about it. You consider it a serious fraud. It is, you believe, immoral and illegal to cheat the company. The employees could be prosecutedfor doing so. You decide to make a new policy to stop this unethical and illegal practicewhich violates the company policy of Employee Welfare.Your task:Write a well-organized memo describing the problem you found and the new policies you would enact to stop this. Create enough details to make your memo sound reasonable and convincing.Task B Letter Writing (20%)Directions: Read the following situation and write a letter based on the information provided. Make sure that your writing is in standard letter format.Situation:You are a first year full-time IMBA student at School of Management, Fudan University. You recently attended a friend’s party that you thought was well organized. You were quite impressed by the nice food and drinks, and the warm, professional service. As president of the Students’ Un ion, you are now responsible for preparing the New Year MBA Orientation Party, and you would like to hire that same caterer, Summer Breeze, headquartered in Singapore. Now you need to write a letter to Summer Breeze, asking them about the possibility of catering your big party. Your major concern is that your party might be a little too big for that company to handle (nearly 500 people including students, faculty, and staff). You may have worries about specific diet preferences (e.g. Vegetarians?Allergic to seafood or certain spices?), choice of drinks, food wrappings and even style of utensils. You are also thinking about putting special decorations (e.g. MBA logos) on the food, and even playing special music to enhance people’s appetite. Finally, you should not forget to let the caterer know when the party is and how to contact you.Your Task:Write an inquiry letter toJennifer Sanchez, Sales Manager of Summer Breeze, for information.Her office address is 20B Highland Tower, 105Queen Mary Street, Singapore 126398. Describe your situation and express all your concerns for this deal. The letter should be in standard business letter format with complete heading and inside address, etc. You are allowed to invent any detail that would make your letter sound more realistic and convincing.Answer SheetExamination on Business EnglishFor MBA Students (2013 Fall Enrollment), Fudan School of ManagementStudent Name: ____________________Student Number: __________________Part I.Vocabulary: 55%Section A (15%)Directions: Choose the best words or phrases to complete the following sentences. Then mark the answer (a, b, c or d) on your Answer Sheet (from 1 to 15).1. 2. 3. 4. 5.6. 7. 8. 9. 10.11. 12. 13. 14. 15.Section B (20%)Directions: Please read the passage and choose the best word to fill each gap. Then mark the answer (a, b, c or d) on your Answer Sheet (from 16 to 35).16. 17. 18. 19. 20.21. 22. 23. 24. 25.26. 27. 28. 29. 30.31. 32. 33. 34. 35.Section C (20%)Directions: Complete each sentence with the correct form of the word in capital letters. Please remember to write your answers on your Answer Sheet (from 36 to 45).36. 37.38. 39.40. 41.42. 43.44. 45.Part II.Function: 15%Directions: Think about what you’d sa y in the following situations and write down the exact words on your Answer Sheet (from 56 to 60).46.47.48.49.50.Part III. Business Writing (30%) Task A Memo Writing (10%)Task B Letter Writing (20%)Keys to Part ISection A1~15cbcdb dcbdc bacdcSection B16~35cdbac bddad cbcad bacddSection C36. stability 37. signature 38. affordable 39. bankruptcy 40. assembly 41. profitability 42.reception 43. overqualified 44. disadvantage 45. consumption。

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