☆酒店收益管理培训(Revenue_Management)酒店英文培训资料

IDeaS V5 Forecasting
The Revenue Optimization Cycle
Volumes Values Optimize Forecast No Show & Wash
$$ Profits $$
$$ Revenues $$ Monitor Control
IDeaS V5 Forecasting
IDeaS V5 Forecasting
Demand Forecasting
Volume
IDeaS V5 Forecasting
Demand Forecasting Demand forecasting must: • Be derived from accurately measured historical demand • Perform at a sufficiently detailed level to allow for revenue management decisions and controls • Involve separate analysis of any periods of abnormal demand • Involve separate analysis of the risk of cancellations and “no-shows”
IDeaS V5 Forecasting
What We Need to Know • Last Room Value
– What is it?
• 来自百度文库rue Demand
– What is it?
IDeaS V5 Forecasting
The IDeaS V5 System • Is a tool that is equipped to make decisions on your behalf
– It uses….
• Data from your Reservation System • Inputs from the Revenue Management Team
Share information about your business with the system -e.g. Special Events, Rate Configuration -- so that the decisions IDeaS makes are in line with your business and business objectives
Forecasting • Let’s look at forecasting, the first step on the road to maximizing revenue
IDeaS V5 Forecasting
Why Forecast Demand? • IDeaS V5 Controls require the calculation of the Last Room Value in order to ensure that optimal decisions can be applied • The forecasting on which they are based must include reliable estimates of demand at all points along the booking curve by arrival date, segment, rate and length of stay
IDeaS V5 Forecasting
Revenue Optimization Overview • Successful Revenue Optimization has several components:
– Revenue Optimization Culture
• Alignment between the departments in the hotel setting strategies (sales and marketing) and the hotel operations (reservations and front desk)
$$ Revenues $$ Monitor Control
IDeaS V5 Forecasting
Forecasting
To produce optimal revenue Controls, a Forecast of the volumes and values of each type of demand is required for Optimization
IDeaS V5 Forecasting
IDeaS V5 Forecasting
Agenda • Revenue Management Cycle • Forecasting
– Volume
• Transient (True Demand) • Group
– Patterns – No-Show & Wash – Rate
User Interaction
Forecast
Optimize
Data
$$ Profits $$
$$ Revenues $$ Monitor Control
IDeaS V5 Forecasting
The Revenue Optimization Cycle • When working with Revenue Optimization, the Forecast Optimize four main components of the Revenue Optimization Cycle must be accounted for $$ Profits $$ • The Cycle provides a framework to structure your work around
– Revenue Optimization Tools
• IDeaS V5
– Suitable Controls in the reservations systems and channels that are used to sell rooms
IDeaS V5 Forecasting
The Revenue Optimization Cycle