体验商务英语3教案 unit 5 2nd
[所有分类]大学体验英语3第三册教案
教案扉页章节教案课时教案课时教案Passage A: Care for Our Mother EarthStep 1 Greetings and a brief revision (pair work or group work)Ask one or two pairs (groups) to act out their own dialogues.Step 2 Talking about the pictures and providing some related information (class work or individual work)Related InformationGlobal Climate TrendsThe main drive behind climate change is the increasing amount of carbon dioxide in the atmosphere. Its level has risen by a third since the industrial revolution started in the 1760s. As CO2 has built up, so temperature has risen. The main culprits behind increasing CO2 levels are burning fossil fuel s and deforestation. The US alone pumps out a quarter of the world’s CO2 emission.Global Pollution TrendsIf the number of cars keeps increasing at the present rate, there will be more than a billion on the road by 2025. Today, motor vehicles put out 900 million tons of carbon dioxide a year—about 15 percent of our total output. More vehicles will mean more global warming. Also by 2025, two-thirds of the world’s people will live in cities, so traffic jams and pollution will loom large in most people’s lives.Global Population TrendsNever has the pressure on the world’s r esources been so great. Over the next 20 years, the global population is expected to grow by a quarter –that’s an extra 1.5 billion mounts to feed. Water is also under pressure as never before. Today, some 500 million people do not have enough water. By 2025, that number is expected to hit 2.5 billion.Awareness MagazineAwareness Magazine is a bimonthly magazine, which came into being in 1993, and claims to devote itself to making our planet a better place to live in.Summary: In an interview for Awareness Magazine, four specialists discuss their views on environmental issues with Dr. Mckinley. Leon Nacson is particularly worried about air and water pollution and Walter Semkiw is especially concerned with deforestation and global warming,课时教案章节教案课时教案课时教案课时教案课时教案章节教案课时教案课时教案课时教案课时教案章节教案课时教案课时教案课时教案课时教案章节教案。
体验商务英语视听说unit3 ppt课件
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Extra activities:
Name Company Urgent Can wait Tel. No.
Message Form
Linda Burne SCI International
By how much points did the Dow Jones index fall? ___5__0_8__p_o__in_t_s____________________________
What percentage was this? ___2__0_%___________________________________
√ 0181 442 5655, ext 39
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Listen to two alternative versions of a similar situation involving two men called Buxton and Roberts. Which one of the four sentences describes the first conversation and which one describes the second conversation?
What do the two pictures show?
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Find the terms which mean the following:
1. what a company owns: assets 2. the total amount of sales: turnover 3. what a company owes: liabilities
综合商务英语教程第三册unit 5Organizational Structure
III. Reading
• C. Tell the organization structure of the following
diagram based on the text.
III. Reading
• Discussion
• Factors affecting organizational
• 2._________ fuhertr-- to help something progress or be successful.
• 3._________ ruceed-- to make something smaller or less in size, amount,
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or price.
• In what situation should the superlative form of
adjectives be used?
• ______________________________________________
• V. Speaking
• If you have the opportunity to work
•
information about something, to build something,
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to improve something etc.
• 9.________ effiicent-- work well without wasting time, money, or energy
• 10.________ aeccss--the right to enter a place, use something, see
• j. relating to one of the parts into which a large
unit Three 大学体验英语第三册电子教案
Unit Three Famous Brand NamesLearning Objectives1)To listen to and then talk about business successes2)To read about brand names3)To write about a brand-name product4)To practice reading skills: conceptual meaning5)To learn and practice paragraph development by process6)To practice Translating skills: Omission7)To Learn to write advertisements8)To visit Culture Salon about brand-name productsPassage A Bathtub Battleships from IvorydaleI. Pre-reading TasksA. Introductory Questions1. What is a bathtub battleship referred to in this passage?2. Why is Ivory Soap so popular among Americans?3. How did Proctor & Gamble succeed in promoting Ivory Soap?B. Introductory RemarksThe writer uses the example of Proctor and Gamble’s famous Ivory Soap-to illustrate the potential that lies in mass marketing and cleverly planned advertising and the importance of recognizable brand names. The passage traces the history of Ivory Soap, first produced in 1879, and discusses the slogans which were used to promote it. Those slogans, particularly the idea that the soap is so pure that it floats, proved so successful that they are still used today.II. While-reading ActivitiesA. Language Points1. reputation n.—an opinion held about someone or something, esp. by people in general; the degree to which one is trusted or admiredExamples•Massachusetts Institute of Technology has a good academic reputation.•Bill’s love affair ruined his reputation.2. mild a.— gentle, not violentExamples•She can’t accept even mild criticism of her work.•I prefer a mild cigar if you don’t mind.3. status n.—1) high social position; recognition and respect by others2) one’s legal positi on, or conditionExamples•Nurses are undervalued, and they never enjoy the same status as doctors.•The status of black Americans was not admitted until 1965 when the V oting Act was passed.4. relief:rival--1) v. to equal; to be as good as or reach the same standard as2) n. one who attempts to equal or surpass another; a competitor. Examples•No computer can rival a human brain.•Cassette recorders cannot rival CD players in sound quality.•She and I are rivals for the swimming prize.5. import v.—to buy or bring in from another countryExamples•After entering into WTO, China will import more agricultural products.•To import from Russia, a firm needs Russian rubles.6. by means of —by usingExamples•The foreigner tried to make himself understood by means of body language.•Thoughts are expressed most often by means of words.7.notion n.—an idea, belief, or opinion; conceptExamples•Have you any notion how much it costs to keep a private car?•Some conservatives reject the notion that reform is now inevitable.8. as a result—consequently, therefore, thusExamples•New methods of packing have become popular. As a result, the amount of wastepaper has increased rapidly.•Sales dropped. As a result, profits declined.9.bar n.— 1) a piece of solid material that is longer than it is wide2) (a place with) a counter where drinks, esp. alcoholic drinks, are served Examples•What’s your favorite chocolate bar?•Most bars in the hotels serve not only drinks but also light meals.10.exceed v.— to be greater thanExamples•Dustin Hoffman’s performance in Rain Man exceeded all expectations.•The budget of the research exceeds $700 million a year.11.manufacture v.—to make or produce in large quantities, esp. usingmachinesExamples•The local factory manufactures parts for the auto plant.•TV sets manufactured in China are competitive abroad in price.12.e l a b o r a t e a.—c a r e f u l l y w o r k e d o u tE x a m p l e s•T h e c o m p a n y o f f e r s a n e l a b o r a t e t r a i n i n g s c h e m e f o r n e w h a n d s.•T h e d e f e n d a n t m a d e e l a b o r a t e e f f o r t s t o c o n c e a l t h e f a c t.13. phenomenon n.— a remarkable or unusual person, thing, event, etc.Examples•The Beatles were a phenomenon ―nobody had heard anything like them before.• A child who could play the piano at the age of two would indeed be a phenomenon.14. sponsor v.—to support an activity by paying for its expensesExamples•The contest was sponsored by an auto manufacturer.•The team is sponsored by Nike, so the players wear the Nike shoes.B. Sentence Explanation1.The company keeps a precise count, however, of the billions of dollars it earns (Para.3).但它(宝洁公司)却准确记载了象牙香皂赚来了多少亿美元。
大学体验英语综合教程3_第三版_Unit5_电子教案
大学体验英语综合教程3_第三版_Unit5_电子教案Unit 5 Lifelong EducationObjectives:After finishing this unit, students will be able to:●first listen to and then talk about lifelong education●read about why and how people pursue continuing education●write about various ways of learning●practice reading skills: contextual meaning●practice translating skills: splitting●learn and practice paragraph development by example●learn to write an online progra m introduction●visit Culture Salon about the concepts and practice of lifelong education Section I Listen and Talk (2 periods) Step 1 Lead in (25 mins)1.In what way do you usually learn English words? Do you often ask the nativespeakers to explain English words for you?2.How do you understand the German proverb ―Whoever cars to learn will alwaysfind a teacher‖?3.Do you think to teach is also to learn? Why?Step 2 Dialogues (30 mins)Listen for three times. First, listen to get the main information of the passage. (Play) Second, listen and fill in the blanks (Play and Pause) Third, check, and learnSome new words or expressions:Step 3 Communicative Tasks (35 mins)Dialogue 1: Who Needs Continuing Education(Communicative T ask 1)Listen and follow:Read and practice:Communicative task 1:Work in groups and make dialogues (Row 1&3, etc. )Dialogue 2: A Freshman at 76 (Communicative Task 2)Listen and follow:Go through the dialogueRead and practice:Communicative task 2:Work in groups and make dialogues (Row 1&2,etc. )Step 4 Assignments1.Read the dialogues and practice communicative tasks2. Preview new words in Passage ASection II Read and Explore (4 periods)Passage A Tongue-tiedStep 1 Pre-reading Tasks (15 mins)1.In what way do you usually learn English words? Do you often ask the nativespeakers to explain English words for you?2.How do you understand the German proverb ―Whoever cares to learn will alwaysfind a teacher‖?3.Do you think teaching is also learning? Why?Culture notes:1. The Concepts of Lifelong EducationThe desire for knowledge is never-ending. Learning is a lifelong quest. It’s never too late and you’re never too old to learn.University study isn’t just for school-leavers. The universityculture is changing, with more and more people studying later in life.And it’s a grea t way to get to know new people.The story of your education is to be continued.Education is a powerful tool —a tool you can use to shape your life and the world in which you live.By making university study more accessible and achievable, continuing education programs place the tools of knowledge and learning within reach.So, the story of your education doesn’t stop here. It’s only just beginning.2. The Open University (UK)The Open University calls it ―OU supported open learning‖. It’s a method of di stance learning that’s accessible to everybody living in the European Union. There are also a number of courses which can be followed online by those outside these countries.Step 2 While-reading Tasks (75 mins)1) Read the title and guess what type of writing this passage may be. (Narrative writing)2) Read the passage for the first time and answer:What was the author’s immediate response when the driver passed her a slip of paper?What did the author mea n by saying “clever is not clever if it doe sn't communicate”?Why did the author hope that the driver owned a dictionary?2. Skim the passage and try to find the main idea:Main idea: This is an amusing short story that illustrates how little people sometimes know about their mother tongue. The narrator is a woman, the passenger in a taxi whose driver is aPakistani man eager to learn English by asking his passengers about new words. Struggling to explain the meanings of a proverb and an idiom, she realizes how little she really knows about the vocabulary of her native language and also wonders what kind of answers other, probably equally ignorant, native passengers might give. In the end she is left hoping the driver has a dictionary and that he will use it to teach himself rather than depend on the native speakers for explanations.3. Language points:1) rear adj. of, at or located in the backe.g. The thief broke into the house through the rear window.She doesn’t like sitting in the rear seat.2) peculiar adj.—unusual and strange, sometimes in an unpleasant waye.g. What a peculiar smell!She has the most peculiar ideas3) resort n.—a strategy or course of action that may be adopted to resolve a difficult situation — a place that is a popular destination for holidays or recreationresort to—to use, adopt a particular means to achieve one’s endse.g. Terrorists resorted to bombing city centers as a means of achieving their political aims.We are prepared to resort to force if negotiation failed.4) jot v.—to make a quick short notee.g. Could you jot (down) my address and phone number in your address book?Professor Smith advised that we always carry a pen and a notebook with us for jotting (down) our ideas.5) hint n.— a slight indication of a fact, wish, etc.e.g. Didn’t she even give you a hint where she was going?The lady coughed politely as the man lit his cigarette, but he failed to take the hint.6)confuse v.—to mix up (sb’s mind or ideas), or to make (sth) difficult to understandconfuse ... with ...— to mistake one person or thing for anothere.g. I was so confused in today’s history lesson ––I didn’t understand a thing!You’re confusing the little boy! Tell him slowly and one thing at a time.You’re confusing me with m y sister –– it was she who was sick last week.Don’t confuse liberty with license.7) puzzle v.—to cause (sb) to feel confused and slightly worried because they cannot understand sthe.g. We’re still puzzled about how the accident could have happened.The students sat with puzzled looks on their faces as their lecturer was trying to explain the theory.8) vague adj.— 1) not clearly described or expressed— 2) not clear in shape, or not clearly seen— 3) (of a person) not able to think clearly, or, not expressingone’s opi nions clearlye.g. My aunt is incredibly vague ––she can never remember where she’s left her things.He is getting vague as he grows older.9) rack one’s brains— to think very hardrack v.— to cause physical or mental pain or trouble toe.g. Even at the end, when cancer racked his body, he was calm and cheerful.A toothache racked my jaw.10) qualify v.—to (cause to) reach a necessary standardqualification n.—1) an official record that a person has achieved the necessary standard of knowledge or skill in a subject, usually after studying or training and passing an exam — 2) an ability, characteristic or experience that makes one suitable for a particular job or activitye.g. Some nursing experience is a necessary qualification for this job.Legal profession qualification is preferred.11) mislead v.—to lead in a wrong waye.g.The wrong record of the patient misled the doctors in their probe for the cause of his disease.Advertisements may mislead consumers into buyi ng things that they don’t need.12) assume v.— to suppose to be the case, without proofassumption n.— a thing that is accepted as true or as certain to happen without proofe.g. On the assumption that oil prices would go up, some gas stations started to increase their stock.You cannot rest on that assumption.13) retreat v.—to move backe.g. Attacks by enemy aircraft forced the tanks to retreat from the city.The writer retreated to a place in the mountains to put his thoughts on paper. 14)enthrall v.—to hold the complete attention and interest of someone as if by magice.g. The World Cup completely enthralled people all over the world.The audience was enthralled for two hours by a sparkling dramatic performance.15) indulge v.—t o allow (a person, oneself) to satisfy his or one’s desires indulge in— o allow oneself the pleasure ofe.g. She occasionally indulges in the luxury of a good dinner and a concert afterwards.They often indulge in playing cards.16) fraud n.— a person or thing that is not what is claimed to bee.g. John told everyone he was a well-known musician, but we know he was only a fraud.The picture, which was claimed to be a real Picasso, turnedout to be a fraud. 17) commit v.—to do (sth illegal or considered wrong)e.g. Strict measures will be taken in the public places so that criminals will have less opportunity to commit crime.Police officers arrested a 22-year-old mechanic on suspicion of committing an attempted murder on Oct. 22.18) haste n.—(too much) speede.g. Unfortunately the report was prepared in haste and contained several inaccuracies.Marry in haste, repent at leisure.3.Words and expressionsAphorism n. a true or wise saying or principle expressed in a few words 警句,格言,箴言assume v. to believe to be true without actually having proof that it is 假设,假定take (power, responsibility or control of sth.) 承担◆chirp v. (esp. of a bird) to make the short sharp sound(尤指鸟)唧唧喳喳地叫;发出短而尖的声音to speak in a light and cheerful way 边咂嘴边说话;嘁嘁喳喳地说commit v. to do (sth. wrong or illegal) 犯(错误、罪行等)confuse v. to cause to be mixed up in the mind 使混淆;使困惑coward n. a person who is afraid to face danger, pain, or hardship 懦夫◆enthrall v. to hold the complete attention and interest of sb. as if by magic 迷住,吸引住▲fraud n. sb. or sth. that is not what they claim or are claimed to be 欺骗◆gaper n. 目瞪口呆的人◆hard-bitten adj. toughened by experience and showing no sympathy for others 经过锻炼的,铁石心肠的haste n. quick movement or action 动作迅速hint n. a slight indication of a fact, wish, etc. 暗示◆idiomatic adj. of or containing an idiom 成语的,习语的▲indulge v. to allow oneself or sb. else to have or do what they want, esp. habitually 放任,纵容◆jot v. to write short notes quickly 匆匆记下◆linguistic adj. of language, words, or linguistics语言学的naturally adv. in a natural way 自然地Pakistani n. adj. 巴基斯坦人巴基斯坦的peculiar adj. odd, strange 奇怪的,古怪的belonging only to one specific person, group of people, place, etc. 特有的;独具的◆proverb n. a short well-known, supposedly wise, saying usu. in simple language 谚语,格言puzzle v. to make (sb.) feel helpless and uncertain in the effort to explain or understand sth. 使迷惑;使为难rack v. to cause physical or mental pain, or trouble 使遭受痛苦或烦恼resort v. (to) to go or turn (to) for use, help, support, etc. 向...求助retreat v. to move back 规避,退缩slip n. a small or narrow piece of paper 小(纸)条▲suspicious adj. (of, about) suspecting guilt or wrongdoing; not trusting 怀疑的,可疑的throat n. 咽喉◆tongue-tied adj. unable to speak freely, esp. because of awkwardness in the presence of others(由于紧张,为难等)说不出话来的vague adj. not clearly described or expressed 模糊的◆whimper v. to speak or say in a weak trembling voice as if about to cry 呜咽at a loss not knowing what to do or say; puzzled 不知如何是好;困惑hang on sth. to grip sth. firmly 紧握to depend on sth. 依赖某事物jot down write down quickly 迅速记下rack one’s brains to think very hard 绞尽脑汁,苦思冥想resort to to make use of; to turn toStep 3 Post-reading Tasks1.Summarize the passageSummary: This is an amusing short story that illustrates how little people know about their mother tongue sometimes. The narrator is a woman, the passenger in a taxi whose driver is a Pakistani man eager to learn English by asking his passengers about new words. Struggling to explain the meanings of a proverb and an idiom, she realizes how little she really knows about the vocabulary of her native language and also wonders what kind of answers other, probably equally ignorant, native passengers might give. In the end she is left hoping that the driver has a dictionary and that he will use it to teach himself rather than depend on the native speakers for explanations.2.Check the answers of Ex.4, 5 and 6Step 4 Assignments1.Oral practice---- Talk about it2.Write a short passage (100 —120 words) with the title ―Learning E nglish (Words)Through (Reading)‖.Passage B A Russian ExperienceStep 1 Pre-reading Tasks (15 mins)Work in pairs and discuss the following questions:1. For what purposes would an adult return to college?2. Do you think most of the college students appreciate their college life?Step 2 While-reading Tasks (75 mins)1. 1. skim the passage and find out the author’s answer to the question: What is notso good as you used to expect?2.Scan It—Find the structure of the passage4. Language points:1) inclination: n. a preference or tendencyExamples:I’ve no inclination to follow my mother into accountancy.Their initial inclination was to build the plant in India but then decided to put it up in China.Incline: v. to tend in feeling, thought, habit, etc.Examples:I incline to believe his innocence.I incline to his view on this matter.inclined: adj. having a tendencyExamples:She’s more inclined than most people to help out when you ask her.He’s a youth inclined to silence.2) pick up:●to start again after an interruptionExample:After China’s entry into the WTO, many Chinese picked up English in their 40s or older.●to take hold of and raiseExample:She opened the door, picked up a letter on the floor and started reading it.●3) to collect, take on boardExample:I’ll pic k you up at 6 outside the gate.3) leave off: to stop, ceaseExamples:The rain left off after a whole week of pouring.Ted left off talking about his adventure.4) appeal (to):●v. to please, attract, or interestExamples:What appeals to me about his painting is the colors he uses.It’s a program designed to appeal mainly to 16- to 25-year-olds.●n. interest, attractionExamples:Men worry about going bald because they think they will lose their sex appeal.The films directed by Spielberg have a wide appeal.5) get at:1) to reach, gain access toExample:A sensible man keeps his savings in the bank –– not in the house where a thief can get at them.2) to suggest, in an indirect wayExample:I don’t know what you’re getting at ex actly, but if you want to borrow money from m e you’ve found a wrong person.6) ready-made: sth in a finished form or is available to use immediately Examples:Ready-made frozen meals sell well in the supermarket.When she married Giles, she acquired a ready-made family ––two teenage sons and a daughter.7) gourmet: n.● a person who knows a lot about food and cooking, and who enjoys eatinghigh-quality foodExample:Our specialty foods will appeal particularly to the gourmet.●(as a modifier) sth for a gou rmetExample:If you want to have a gourmet meal, you don’t go to a fast-food restaurant.8) deny: v. to declare untrue; refuse to accept as factExamples:The three defendants deny all charges.Neil denies breaking t he window, but I’m sure he did.9) stink: v.●to be extremely bad or unpleasantExample:His acting stinks, but he looks good, so he has been offered lots of movie roles.●to smell very unpleasantExample:The morning after the party, the whole house stank of beer and cigarettes.10) make a buck: to earn some moneyExamples:The eldest son had to make a buck to support the family.Don’t expect to make an easy buck; ever ything is earned in a hard way. 11) go with: to accompany; to be part of Examples:The younger children stayed with their uncle while the older sons went with their parents to Spain.Crime does not necessarily go with poverty; criminals with wealth are not uncommon.12) bet: v.●to risk (a sum of money) on the unknown result of an eventExamples:She bet £500 000 on the horse which came in second.I bet you $25 that I’ll get there before you.●to state confidently (what will happen or has happened)Example:I bet (that) he won’t come.13) break one’s back:●to work very hard or too hard; make every possible effortExample:Before the final exam, Frank broke his back over mathematics.●to make life difficult or impossible forExample:These new taxes will break the back of the working poor.14) conceit: n. too high an opinion of oneselfExample:The young man was puffed up with conceit.conceited: adj. full of conceitExample:A conceited man believes he’s always right about everything.15) stump: v. to leave (sb) unable to reply; to puzzleExamples:Your question has stumped me.We’re all completely stumped —we can’t work out ho w he escaped.3.Words and expressionsappeal v. (to) to please, attract, or interest 吸引,对...有号召力,投...所好bet v. to state confidently (what will happen or has happened) 敢说;打赌;确信▲buck n. a US dollar (美国钱币)元,块◆calculus n. a branch of advanced mathematics 微积分◆conceit n. too high an opinion of oneself 自负;虚荣心draft v. to require military service of somebody 征召入伍educate v. to give somebody knowledge through schooling 教育◆extraordinarily adv. more than usually; extremely 格外地feature v. to give a prominent part to somebody or sth. 给某人或某事物以显著地位◆gourmet adj. (of food) delicate, of excellent quality(食品)精美的grammar n. 语法◆gung ho adj. (AmE. slang) extremely enthusiastic <美俚>非常热切的▲idiot n. a foolish person 白痴◆idyllic adj. like a poem describing a simple, peaceful and happy scene; simple, peaceful and pleasant 田园诗般的;质朴宜人的◆inclination n. (for, to, towards) what one likes or wants to do 倾向junior n. the third year of a four-year university course 大学三年级lord n. the title used in front of the names of men of high social rank 对贵族的尊称;勋爵philosophy n. the study of the nature and meaning of existence, reality, knowledge, goodness, etc. 哲学ready-made adj. prepared in advance for immediate use; extremely convenient or useful for a particular purpose 现成的refresh v. to revive or stir (the memory, etc.) 唤起(记忆)◆stink v. to smell bad 发出恶臭to be very bad, of very poor quality 水平低,质量极差▲stump v. to leave (sb.) unable to reply 使为难,难倒usage n. a generally accepted way of using certain words or phrases of a language 语言惯用法Phrases and Expressionsbreak one’s back to work very hard or too hard; to make every possible effort 尽最大努力;拼命干get at to reach 触及;够得着go on to happen 发生go with (of two things) to be usually found or experienced together with each other 伴随leave off to stop 停止;中断make a buck to earn some money 赚钱not get over to be very surprised or amazed and not to recover from the feeling 非常惊讶,惊奇(all) over again (sth. happening) again 再次pick up to start again after an interruption 中断后再继续Proper NamesGeorge Gordon Byron 乔治·戈登·拜伦(英国诗人)John Dewey 约翰·杜威(美国教育家及哲学家)Hume 休谟(苏格兰哲学家及历史学家)Don Juan 《唐璜》(拜伦所著讽刺组诗)Locke 洛克(英国哲学家)Plato 柏拉图(古希腊哲学家)Aristotle 亚里士多德(古希腊哲学家)Spinoza 斯宾诺莎(荷兰哲学家)Step3 Post-reading Tasks1.Summarize the passageSummary: In this passage, the writer, a newspaper columnist and TV commentator, praises the idea of education for education’s sake and regrets the fact that most college students, motivated only by the idea of future professional success, do not realize what a wonderful opportunity they are missing. While at college and not burdened by the responsibilities that will come later in life, they focus their attention only on those courses that they think will help make them rich. The author himself would like to go right back to being a freshman and study philosophy, calculus, literature, history and grammar. He does recognize that if he were studying for the knowledge and not for earning grades, education would probably become less stressful and more fun.Step 4 AssignmentsReview the words and phrases in Passage BSection III Write and Produce (2 periods)Step 1 Revision (10 mins)Dictation of words and phrases in Passage A and BStep 2 Grammar (35 mins)分句译法(Splitting)总体说来,汉语多用―短句‖,而英语则多用―长句‖。
最新体验商务英语 综合教程3Unit 2 Brands
Vocabulary
Brand management
C Complete these sentences with the remaining four word partnerships.
1 The move by Yamaha (originally a Japanese manufacturer of motorbikes) into branded hi-fi equipment, pianos and sports equipment is a good example of ___________________. brand stretching 2 To create goodwill and trust with its valued Chinese consumers, Nestle should work hard to re-establish its _____________ brand image through offering quality products. 3 Canon USA announced that the Company is the number-one _______________ brand leader in the overall copier market. brand manager John will take full 4 As a __________________, responsibility of setting the direction for the brand’s position in the market
Listening What is branding? A Lynne Fielding, a marketing specialist, is talking about branding. Complete this extract from the interview with the words below. money synergy name quality differentiate competitors
体验商务英语3讲稿
Unit 1 GlobalizationI Teaching Objectives1.Master the vocabulary of globalization;useful language on managing telephone calls2.Be familiar with different views on globalization;3.Get to know the background of Boeing companyII Teaching procedureStep 1 Starting up: (15 minutes)1) Students are asked to figure out the meaning of the quotation. Then someone is asked to present his answer.2) Divide the students into groups of 4 to discuss the 4 questions.Step 2 V ocabulary: task A, B (10 minutes)1) Have the students do the exercise in pairs. (dictionary using allowed)2) check the answers with the whole classStep 3 Reading: Going global and Phone rage (40 minutes)1) Discuss the question in task A briefly with the whole class.2) Have the students do exercise C in the first reading and exercise B in the second reading3) check the answers with the whole classStep 4 Language review: Comparing (10 minutes)1) Briefly elicit some examples from every business life where comparing might be necessary,e.g. figures; products.2) students are required to do the task A3) Check the answer with all the students.Step 5 Case study (25 minutes)1) Ask students to think about what possible problems a large clothing company might have inthese areas.2) Elicit suggestions from the whole class and write them on the board.Unit 2 BrandsI Teaching Objectives1.Master the vocabulary of talking about brands;useful language in taking part in meetings 2.Be familiar with past simple and simple perfect3.Get to know some famous brandsII Teaching procedureStep 1 Check on the answers of last-week assignments (10 minutes)Step 2 Starting up:1) Ask students, working individually, to make a list of their five favorite brand.2) Ask students to discuss the advantages of branded goods for the manufacturer and the consumer(5 minutes)3) Do exercise CStep 3 V ocabulary (20 minutes)1) Students are given 15 to finish the exercises of task A &B2) Ask few students to present their answers.3) Give explanations to some difficult terms.Step 4 Reading: (15 minutes)Questions for discussion: How can manufacturers protect their brands from piracy?1) Read the article and do exercise B.2) Have the students do exercise C and DStep 5 Language review: past simple and present perfect (10 minutes)1) Students are supposed to finish task AStep 6 Additional reading material—What’s that smell?Unit 3 TravelI Teaching Objectives1.Master the terms irritating travelers when flying; sills of making arrangements on the telephone 2.Be familiar with the usage of ―will‖3.Get to know the background of EmiratesII Teaching procedureStep 1 Check on the answers of last-week assignments (10 minutes)Step 2 Starting up: (10 minutes)1) give explanation to the quote2) introduction on Anne Morrow LindberghBorn: 6/22/1906Birthplace: Englewood, New JerseyDied: Passumpsic, Vermont, 2/7/2001Known in her own right as a writer, she was also co-pilot and navigator for her husband, Charles Lindbergh. The couple met when Anne’s father was ambassador to Mexico when Lindbergh came to visit and took the family on sight-seeing flights. Under her husband’s tutelage, Anne earned her p ilot’s license in 1931.3) Have the students do exercise B and CStep 3 Reading: Free flight offer1) Background of Emirates AirlineEmirates Airline: Dubai(迪拜)based Emirates Airline is one of the fastest growing airlines in the world and has received more than 300 international awards for excellence since its launch in 1985. Emirates now takes you to more than 80 destinations in Europe, the Middle East, the Far East, Africa, Asia, Australasia and North America.Let students see a video recording about Emirates Airline2) New wordsincentive n. sth that encourages a person to work harder, produce more or spend more moneyvoucher n.a printed piece of paper that can be used instead of money to pay for sth, or that allows one to pay less than the usual price3) Get students do exercise of task AStep 4 Reading: Passengers behaving badlyNew Words1.abusive a. rude, offensive and insulting2.verbal a. relating to or in the form of words3.assault n. a violent verbal or physical attack4.frustrate v. cause (someone) to feel dissatisfied or unfulfilled5.storm v. move angrily or forcefully in a specified directionpel v. force or oblige to do something7.adrenaline n. 肾上腺素8.cramped a. uncomfortably small or crowded9.let rip: to speak or behave violently or emotionally or without restraint10.septuagenarian n. a person who is between 70 and 79 years old11.down to: be attributable to (a factor); be the responsibility of1) Skim and scan the article to find two examples of passengers behaving badly1.A business shot out the front tyres of a plane on the runway.2. A 70-year-old hit a steward because there was no more steak.2) Check the answersUnit 4 AdvertisingI Teaching Objectives1. To enable Ss to know about advertisements, to know what factors a successful ad contains2. To familiarize Ss with vocabulary concerning advertising media and methods3. Get to know outdoor advertisementsII Teaching procedureStep 1 Check on the answers of last-week assignments (15 minutes)Step 2 Quotation: Advertising is the greatest art form of the twentieth century.‖Marshall McLuhan (马歇尔·麦克卢汉) (1911—1980), Canadian author, educator, & philosopher : Canadian academic and commentator on communications technology, who developed theories about the role of the electronic media in mass popular culture. He is best-known for the studies institutionalized as the University of Toronto’s Center for Culture and Technology, where he was direct or from 1963. McLuhan’s works include UNDERSTANDING MEDIA (1964) and MEDIUM IS THE MESSAGE(1967), in which he argued that the form of media has more significant effect on society and knowledge than the contents carried. McLuhan prophesied(预言)that printed books would become obsolete, killed off by television and other electronic information technology.Step 3 Definitions of Advertising•Advertising is promoting a product, service, brand or store.•Advertising is a paid form of communicating a message by the use of various media. It is persuasive, informative, and designed to influence purchasing behavior or thought patterns.•Advertising is defined in Webster’s dictionary ―as the action of calling something to the attention of the public especially by paid announcements, to call public attention byemphasizing desirable qualities so as to arouse a desire to buy or patronize: promote.‖Step 4 Types of Advertising•Informational advertising- describes a product’s objective characteristics—price, features, uses, etc.•Persuasive advertising - designed to shift consumers’ tastes –―Drink this beer and women will find you irresistible.‖ ― Drive this red sports car and men will love you.‖Step 5 Methods of advertisingTo reach the consumer, advertisers employ a wide variety of media. The most popular media, as measured by the amount of ad spending, are television, newspapers, direct mail, radio, Yellow Pages, magazines, the Internet, outdoor advertising, and a variety of other media, including transit ads, novelties, and point-of-purchase displays. Generally, newspapers are the most popular advertising medium, followed by television, magazines, radio, and outdoor advertising.Step 6 Discussion on the four adsStep 7 V ocabulary : Exercise BStep 8 ReadingExercise A, C and DUnit 5 EmploymentI Teaching Objectives1. Master the words or expressions related to employment2. Be familiar with past simple and past continuous3. Get to know ways to encourage new ideaII Teaching procedureStep 1 Check on the answers of last-week assignments (10 minutes)Step 2 Starting up: (5 minutes)1)―It is all one to me if a man from Sing Sing or Harvard. We hire a man, not his history.‖Henry Ford(1863—1947), American car manufacturer, was the American founder of the Ford Motor Company and father of modern assembly lines used in mass production. His introduction of the Model T automobile revolutionized transportation and American industry. He was a prolific inventor and was awarded 161 U.S. patents. As owner of the Ford Company he became one of the richest and best-known people in the world. He is credited with ―Fordism‖, that is, the mass production of large numbers of inexpensive automobiles using the assembly line, coupled with high wages for his workers. Ford had a global vision, with consumerism as the key to peace. Ford left most of his vast wealth to the Ford Foundation but arranged for his family to control the company permanently.2)Which factors do you think are important for getting a job? Choose the five most importantand give your reasons.age sex appearance astrological sign blood group referencescontacts and connections experience family background handwriting hobbies intelligence marital status personality qualifications sickness record3)Think about jobs you've had or you want to have and interviews you've attended. Ask eachother about your worst:Step 3 Reading: Choose the right candidate(20 minutes)1) Task B: Do people change during their working lives?‖Fundamentally, people stay the same. They may learn things, and later in life forget them, but basic abilities—such as language learning and numeracy—change little.2 ) Task C: What types of failures do companies experience, according to the article?People who panic; people with impressive qualifications who can't learn; hypochondriacs;unstable people; those who don't come up to expectations.3) What does a fine future behind them mean?That some people had potential when they were employed—but never realised that potential.4) Task DWord studyquick-tempered [ kwik 'tempəd ] a.性急的, 易怒的punctual ['pʌŋktjuəl] a.严守时刻的,准时的,正点的-- A punctual person always finishes everything ahead of time一个守时的人总是把事情提前做好。
(完整版)体验商务英语综合教程3中文双语对照版
体验商务英语综合教程3 第二版双语对照版Unit1 Made in Europe 欧洲制造Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products.除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产,或者正在考虑这么做。
美国的皮革商品制造商蔻驰(Coach)就是一个经典的例子。
在过去的五年中,它通过仅在低成本市场生产来提升毛利率。
在2002年的3月,它关闭了在波多黎各拉雷斯的最后一间公司所属工厂,将所有产品全部外包。
Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products.巴宝莉(Burberry)在亚洲持有许多许可授权安排。
Unit Five 大学体验英语第三册电子教案
Unit Five L i f e l o n g E d u c a t i o nLearning Objectives1. First listen to and then talk about lifelong education2. Read about why and how people pursue continuing education3. Write about various ways of learning4. Practice reading skills: contextual meaning5. Practice translating skills: splitting6. Learn and practice paragraph development by example7. Learn to write an online program introduction8. Visit Culture Salon about the concepts and practice of lifelong educationPassage A Tongue-tiedI. Pre-reading TasksA. Introductory Questions1. In what way do you usually learn English words? Do you often ask the native speakers toexplain English words for you?2. How do you understand the German proverb “Whoever cares to learn will always find ateacher”?3. Do you think to teach is also to learn? Why?B. Introductory RemarksThis is an amusing short story that illustrates how little people sometimes knows about their mother tongue. The narrator is a woman, the passenger in a taxi whose driver is a Pakistani man eager to learn English by asking his passengers about new words. Struggling to explain the meaning of a proverb and an idiom, she realizes how little she really knows about the vocabulary of her native language and also wonders what kind of answers other, probably equally ignorant, native passengers might give. In the end she is left hoping that the driver has a dictionary and that he will use it to teach himself rather than depend on the native speakers for explanations.II. While-reading ActivitiesA. Language Points1. rear a. of, at or located in the backExamples•The thief broke into the house through the rear window.•She doesn’t like sitting in the rear seat.2.peculiar a. unusual and strange, sometimes in an unpleasant wayExamples•What a peculiar smell!•She has the most peculiar ideas.3. resort n.1) a strategy or course of action that may be adopted to resolve a difficult situation. Example•He took back the house, without resort to legal action.•I'm sorry you have resorted to deception.2) a place that is a popular destination for holidays or recreationExample•In recent years this place has grown into a fashionable ski resort.4. resort to to use, adopt, a particular means to achieve one’s endsExamples•Terrorists resorted to bombing city centers as a means of achieving their political aims.•We are prepared to resort to force if negotiation failed.5.jot v. to make a quick short noteExamples•Could you jot (down) your address and phone number in my address book?•Professor Smith advised that we always carry a pen and a notebook with us for jotting (down) our ideas.6..hint n. a slight indication of a fact, wish, etc.Examples•Didn’t she even give you a hint where she was going?•The lady coughed politely as t he man lit his cigarette, but he didn’t take the hint.7. confuse v. to mix up (someone’s mind or ideas), or to make (something)difficult to understandExamples•I was so confused in today’s history lesson ―I didn’t understand a thing!•You’re confusing the little boy! Tell him slowly and one thing at a time.8. confuse with to mix things up mentallyExample•You’re confusing me with my sister ―it was her who was sick last week.9.puzzle v. to cause (someone) to feel confused and slightly worried because theycannot understand somethingExamples•We’re still puzzled about how the accident could have happened.•The students sat with puzzled looks on their faces as their lecturer tried to explain the theory.10. vague a.1) not clearly described or expressedExample•The patient complained of vague pains and backache.2) not clear in shape, or not clearly seenExample•Through the mist I could just make out a vague figure.3) (of a person) not able to think clearly, or, not expressing one’s opinio ns clearlyExample•My aunt is incredibly vague ―she can never remember where she’s left things.11. rack v. to cause physical or mental pain or trouble toExample•Even at the end, when cancer racked his body, he was calm and cheerful.---rack one’s rain : to think very hardExample•I’ve racked my brains all day but I still can’t work out a plan.12. qualify v. to (cause to) reach a necessary standardExamples•Chris has just qualified as a doctor.•Ann’s disappointed that she hasn’t qualified for the next round in the tennis competition. ---qualification n.1) an official record that a person has achieved the necessary standard of knowledge or skill in a subject, usually after studying or training and passing an examExample•You’ll never get this job if you don’t have any qualifications in science.2) an ability, characteristic or experience that makes you suitable for a particular job or activityExample•Some nursing experience is a necessary qualification for this job.13. mislead v. to lead in a wrong wayExamples•The wrong record of the patient misled the doctors in their probe for the cause of his disease.•Advertisements may mislead consumers into buying things that they don’t need.14.assume v. suppose to be the case, without proofExamples•Do you assume that such information has significant effects on stock market?•We can’t assume the suspects to be guilty simply because they’ve decided to remain silent.assumption n. a thing that is accepted as true or as certain to happen without proof Example•On the assumption that oil price would go up, some gasoline stations started to increase their stock.Cf.conclusionA reasonable conclusion could be drawn based on some valid assumptions.15. retreat v. to move backExamples•Attacks by enemy aircraft forced the tanks to retreat from the city.•The writer retreated to a place in the mountains to put his thoughts on paper.16. enthrall v. to hold the complete attention and interest of someone as if by magic Examples•The World Cup completely enthralled people all over the world.•The audience was enthralled for two hours by a sparkling dramatic performance.17. indulge v. to allow (a person, oneself) to satisfy his or one’s desiresExamples•Occasionally the busy scientist would indulge his passion for fishing.•His wife indulged him with breakfast in bed.---indulge in :allow oneself the pleasure ofExample•She occasionally indulges in the luxury of a good chocolate bar.18. fraud n. a person or thing that is not what is claimed to beExamples•John told everyone he was a well-known musician, but we know he was only a fraud.•The picture, which was claimed to be a real Picasso, turned out to be a fraud.19. commit v. to do (something illegal or considered wrong)Examples•Strict measures will be taken in the public places to give criminals less opportunity to commit the crime.•Police officers arrested a 22-year-old mechanic on suspicion of committing an attempted murder on Oct. 22.20. haste n. (too much) speedExamples•Unfortunately the report was prepared in haste and contained several inaccuracies.•Marry in haste, repent at leisure.Cf.Haste makes waste.---When we do things too quickly we are likely to end up with poor, useless and sometimes costly results.B. Sentence Explanation1. He looked confused, a reminder that clever’s not clever if it doesn’t communicate.He looked confused, and his puzzled look reminded me that my answer was not clever at all because it couldn’t be understood.2. …so enthralled by the chance to indulge my curiosity about words with another curioussoul, that I didn’t fully grasp the potential for linguistic fraud committed in this man’s cab.…(I’d been) so absorbed in the chance to satisfy the man’s curiosity with my (poor) knowledge of English that I didn’t fully realize how misleading and confusing my and other native speakers’ interpretations might be.3.And that he figures out that, no matter what his passengers may say, haste doesn’t alwaysmake waste at the gapers block.And that he finds out that, no matter what his passengers may say, things may not mean as they say. (Surface meaning: When other people gather to watch what’s happened, you should waste no time and leave in a hurry. In other words, haste doesn’t lead to waste of time in thiscase)III. After-reading Tasks:1. Do some exercises after the text.2. Dictation.3. Practice making sentences with the important words or expressions.Passage B Returning to CollegeI. Pre-reading TasksA. Introductory Questions1. For what purpose(s) would an adult return to college?2. Do you think most of the college students appreciate their college life?B. Introductory RemarksIn this passage, the writer , a newspaper columnist and TV commentator, praises the idea of education for education’s sake and regrets the fact that most college students, motivated only by the idea of future professional success, do not realize what a wonderful opportunity they are missing. While at college and not burdened by the responsibilities that will come later in life, they focus their attention only on those courses that they think will help make them rich. The author himself would like to go right back to being a freshman and study philosophy, calculus, literature, history and grammar. He does recognize that if he were studying for knowledge and not for earning grades, education would probably become less stressful and more fun.II. While-reading ActivitiesA. Language Points1.inclination n. a preference or tendencyExamples•I’ve no inclination to follow my mother into accountancy.•Their initial inclination was to build the plant in India but then decided to put it up in China.---incline v. to tend in feeling, thought, habit, etc.Example•I incline to believe his innocence.---inclined a. having a tendencyExample•She’s more inclined than most people to help out when you ask her.2.pick up1)to start again after an interruptionExample•After China’s entry into WTO, many Chinese picked up English in their 40s or older.2)to take hold of and raiseExample•She opened the door, picked up a letter on the floor and started reading it.3) to collect, take on boardExample•I’ll pick you up at 6 outside the gate.3.leave off : to stop, ceaseExample•The rain left off after a whole week of pouring.•Ted left off talking about his adventure.4.appeal (to)1)v.to please, attract, or interestExamples•What appeals to me about his painting is the colors he uses.•It’s a program designed to appeal mainly to 16 to 25 year olds.2)n.interest, attractionExamples•Men worry about going bald because they think they will lose their sex appeal.•The films directed by Spielberg have a wide appeal.5. get at1) to reach, gain access toExample• A sensible man keeps his savings in the bank — not in the house where a thief can get at them.2) to suggest, in an indirect wayExample•I don’t know what you’re getting at exactly, but if you want to borrow money from me you’ve found a wrong person.6. ready-made : something in a finished form or is available to use immediately Examples•Ready-made frozen meals sell well in the supermarket.•When she married Giles, she acquired a ready-made family ―two teenage sons and a daughter.7. gourmet n.1) a person who knows a lot about food and cooking, and who enjoys eating high-qualityfoodExample•Our specialty foods will appeal particularly to the gourmet.2) (as a modifier) something for a gourmetExample•If you want to have a gourmet meal, you don’t go to a fast-food restaurant.8.deny v. to declare untrue; refuse to accept as factExamples•The three defendants deny all charges.•Neil denies breaking the window, but I’m sure he did.---There’s no denying.—It’s true.Example•There’s no denying that this has been a difficult year for the company.9.stink v.1) to be extremely bad or unpleasantExample•His acting stinks, but he looks good, so he’s offered lots of movie roles.2) to smell very unpleasantExample•The morning after the party, the whole house stank of beer and cigarettes.10.make a buck : to earn some moneyExamples•The eldest son had to make a buck to support the family.•Don’t expect to make an easy buck; everything is earned in a hard way.11.go with : to accompany; to be part ofExamples•The younger children stayed with their uncle while the older sons went with their parents to Spain.•Crime does not necessarily go with poverty; criminals with wealth are not uncommon. 12.bet v.1) to risk (a sum of money) on the unknown result of an eventExamples•She bet £500 000 on the horse which came in second.•I bet you $25 that I’ll get there before you.2) to state confidently (what will happen or has happened)Example•I bet (that) he won’t come.Cf.You bet.— Certainly.Example•“Are you coming to the party?” “You bet.”13. break one’s back1) to work very hard or too hard; make every possible effortExample•Before the final exam, Frank broke his back over mathematics.2) to make life difficult or impossible forExample•These new taxes will break the back of the working poor.14. conceit n. to work very hard or too hard; make every possible effort Example•The young man was puffed up with conceit.---conceited a. full of conceitExample• A conceited man believes he’s always right about everything.15. stump v. to leave (someone) unable to reply; puzzleExamples•Your question has stumped me.•We’re all completely stumped ―we can’t work out how he escaped.B. Sentence Explanation1. I wouldn’t want to pick up where I left off.I didn’t mean to resume my education by taking the subjects I had once missed at college.2. Too much of what I know of the great philosophers comes secondhand or fromcondensations.My knowledge of the great philosophers came indirectly or from some simplified works.3. This is just a little conversational conceit, but that’s life.This is just a trick employed in conversation to show off, but I think we all naturally do so. III. After-reading Tasks1. Do some exercises after the text.2. Dictation.。
大学体验英语教案3-5
Think about it:
1.In what way do you usually learn English words? Do you often ask the native speakers to explain English words for you?
2.How do you understand the German proverb “Whoever cares to learn will always find a teacher”?
The purpose of education is not only to train youngsters for the 1)______, but to prepare them for tomorrow’s society. Because of the rapidly changing world, one can argue that changes will be continuous, which will make lifelong learning necessary for those who expect to 2)______successfully. While some may argue that their education commenced when they began school and 3)______when they completed it, modern reality suggests that education is a lifelong process, and the ssroom is merely the beginning of the education process. The 4)______of itsdefinition implies that education is lifelong.
大学体验英语第三册电子教案(第二版)unit5-B3U5-Data bank for class design-B3_U5_G_P
Review
• We can see a usual phenomenon :many students review the note of classes and believe they can remember all the key points, but they can’t.
why???
Feel it
better together there is no combination fo words i could put on the back of a postcard and no song that i could sing but i can try for your heart and our dreams and they are made out of real things like a shoebox of photographs with sepia-toned loving love is the answer at least for most of the questions in my heart why are we here? and where do we go? and how come it’s so hard? It’s not always easy and sometimes life can be deceiving I’ll tell you one thing, it’s always better when we’re together
long-term memory
short-term memory
• Of course , the way we get a better education is examination . We have to do something to keep the way brightly.
(最新整理)体验商务英语综合教程3Unit2Brands
4 As a _b__r_a_n_d__m__a_n_a__g_e_r__, John will take full responsibility of setting the direction for the brand’s position in the market
• 2.place: customer group or segment/ how products positioned/rivals
• 3. price: profit margin/ discount/ price war
• 4. Promotion: outlet/ distribution channel/
brand manager
brand image
1 Levis, which has been established for over 100 years and is world-famous, is a _____________.
2 The aim of the advertising campaign is to enhance _____________ so that consumers become more familiar with our coffee products.
consumers have about a brand 6 The tendency of a customer to
continue buying a particular product 7 Using a successful brand name to
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15min
总结
nguage review: Questions.
2.Skills: Managing meetings.
归纳讲述
5min
பைடு நூலகம்作业
Practice the useful language.
课堂练习
Practice in class
Step Two
Part B ~ C
1)Go through the instructions for both exercises, checking students understand what they are doing and why.
2)Divide the students into pairs or groups of three.
5min
后记
P
Steps
(步骤)
Methods & Tasks(方法、任务)
Introduction
1. Language review: Questions.
2. Language involved in managing meetings.
3. Practice question forms, including subject/object questions and indirect questions.
1Mark applied for the job.
Who applied for the job?
What job did he apply for?
2Annie interviewed him.
Who did Annie interview?
Who interviewed Mark?
3He got the job.
2. Can use the skills and language involved in managing meeting to manage a meeting.
3. Practice meetings skills in an agenda-based role play.
4. Choose a new Genera Manager for a chain of health and fitness centers.
教 学 内 容
教学方法
Activities (学生活动)
Time
(时间)
告知(教学内容、目的)
1. Language review: Questions.
2. Language involved in managing meetings.
3. Practice question forms, including subject/object questions and indirect questions.
20min
训练(巩固拓展检验)
Case study: Slim Gyms.
Students select, form a group of applicants, a new manager for a chain of health and fitness clubs inNew York.
分组讨论
4When a verb phrase has no auxiliary verb, the question is made with the auxiliary do: Do you live inParis?
2)Present and past simple wh- questions do not always use do or did.Study these questions.
3)Divide the class into pairs.
4)Tell students they are going to be interviewed for the job they have chosen.Get them to think about questions and answers before starting the role play.
Questions are more complex and various in structure in English than in most other languages, and errors are frequent even at high levels.
讲授语法
The students read the rules and examples of Questions.
3. Students try to think of appropriate questions at a job interview.
4. Write the answers on the blackboard.
5. Listen to Recording 5.3 and finish the exercise.
5)Students take turns to interview and be interviewed.Circulate and monitor.
Step Four
Skills: Managing meetings
Part A
1)Tell students to open their books and give them a few minutes to look through the useful language box, comparing their ideas with the language in the book.
4)Check the answers with the whole class.
Answers:
B1 a) 2 b)3 a)
C 1 Could you tell me your age/how old you are/what age you are/what your age is?
2 Could you tell me how much you currently earn/what your current salary is?
3We often use indirect questions to ask for information or to be polite.The word order is different from a direct question.We often begin indirect questions with expressions like: Do you know~ or CouldIask you~.
一、教案头编号:
授课班级:
授课日期:
年月日
年月日
年月日
本次课标题:Unit 5 Employment
(Language Review / Skills / Case Study)
教学目标
能力(技能)目标
知识目标
1. Can use question forms, including subject/object questions and indirect questions to make sentences.
Step Three
Part D
1)Remind students of the warmer at the beginning of the unit when they talked about their ideal job.
2)Ask students to write down, individually, the jobs they would like to have next.
6. Students form a group of applicants, a new manager for a chain of health and fitness clubs inNew York.
参考资料
Teacher’s Resource Book(高等教育出版社)
二、教学设计
步 骤
讲授
5min
引入(任务项目)
Exercise: Match the rules 1~4 with the examples a~d.
练习
Do the exercise in the leading part of Language review.
5 min
操练(掌握初步或基本能力)
Language review: Questions.
4. Study the skills and language involved in managing meeting.
5. Practice meetings skills in an agenda-based role play.
6.Case Study: choose a new Genera Manager for a chain of health and fitness centers.
Who got the job?
What job did he get?
3) Work with a partner.Write five wh- questions about the situation described in the sentence below.For example, Who did Mr. Yamago sack?
15min
归纳(知识和能力)
Skills: Managing meetings.
Useful language in managing meetings.
Role play with the useful language.