Nike 公司中英文介绍(超全面)

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[Nike英文简介] 简介英文

[Nike英文简介] 简介英文NIKE is the world's leading sports brand, the original English meaning of the Greek goddess of victory, the Chinese translated as Nike.The company is headquartered in Portland, Oregon. The company produces all kinds of sporting goods, such as clothing, footwear, sports equipment and so on.Nike logo is a small hook. Nike has been to inspire every player in the world and offer the best product as a glorious task. Nike's first air cushion technology to the sports industry has brought a revolution. The use of this technology to create sports shoes can be a good protection of the athlete's knee in its strenuous exercise when landing to reduce the impact on the knee.June 18, 2021, "2021 BrandZ the world's most valuable brand hundred list" announced that Nike ranked 24th.September 8, 2021, Apple hands Nike officially launched the second generation of Apple Watch second generation products.March 15, 2021, 3.15 evening exposure, Nike Hyperdunk 08 FTB (SKU: 869611-001) basketball shoes were found to be incorrect description of the air cushion.In 1908, Lean in Massachusetts built a shoe factory, so that the local shoe technology has been further developed. Where the workers are no longer independent of doing nike shoes, shoes for each production link by a trained person responsible. Production line began to form. At first nike shoes arestill made, but in order to make workers in the off-season something to do, shoe owner began to do not book the shoes. These shoes are called for sale shoes, placed in the local store window.In 1958, the founder of the time, Phil Nate Oregon (Oregon) State University track and field team players, after graduation to return home to teach in Portland.In 1963, Phil Knight graduated from the University of Oregon and his mentor Bill Bowerman co-founded a company called "Blue Ribbon Sport" (Blue Ribbon Sports) company, the main sporting goods. In 1964, Knight and his coach Bowerman each invested $ 500, set up a sports shoes company, named for the Blue Ribbon sporting goods company.In 1972, NIKE company was formally established. Its predecessor is the current NIKE president Phil Knight and Bill Bowerman coach investment in the Blue Ribbon sports company.In 2001, Nike in the development of air cushion technology and then launched a new shock force called Shox technology. The use of this technology to produce the same popular sports shoes, sales steadily rising. In addition to sports shoes, Nike's clothing is also no lack of innovation. For example: the use of FIT technology to create high-performance textiles can effectively help athletes in any weather conditions for training and competition. Nike other sporting goods, such as: watches, glasses, etc. are high-tech crystallization.80 years, Nike products from the track and field and gymnasium into the homes of ordinary people (especially teenagers). Nike must not lose the traditional sports in the traditional market situation, try to expand the attractiveness of Nike advertising, Nike must be like Levi's brand (jeans brand leader jeans inventor Li Wei Strauss established), as The composition of youth culture and the identity symbol. Nike in two completely different market operations, it faces the problem is to adapt to popular awareness andpublicity sports achievements on how to get a balance and consistent, Nike began to rethink its advertising strategy.1986, a propaganda Nike inflatable insole advertising is a real breakthrough in the advertising film Nike adopted a new idea, not blindly promote the technical performance and advantages of the usual practices, but by the representative and symbol of the famous hippie The Beatles played the famous song "Revolution", in the rebellious rhythm of the new rhythm, melody, a group of Americans wearing Nike products as drunk to carry out fitness training, ... ... this ad accurately meet the emerging fitness campaign The style of change and the trend of the times, so feel refreshing. Nike has been using the magazine as the main advertising media, to the athletes to pass the product information, but since then, television advertising to become Nike's main "spokesman", this move makes Nike ads better suited to its new product market development of.Nike's expansion of the market is the primary breakthrough in the youth market, the market consumers have some common features: love sports, reverence heroes, Starchaser strong sense of hope, attention, thinking active, imaginative and full of dreams. For young consumers this feature, Nike have been with some famous, popular sports stars signed, such as c Luo, Drogba,Ronaldinho, Torres, Fabregas, Ibrahimovic, Robinho, A Guiluo et al. And shot a lot of imaginative advertising, such as the 2021 World Cup in South Africa's promotional film "kicked out the legend" in the May 22 Champions League final premiere.感谢您的阅读，祝您生活愉快。

耐克品牌介绍英文作文

耐克品牌介绍英文作文英文：Nike is a well-known brand in the sports industry, specializing in athletic footwear, apparel, and accessories. The company was founded in 1964 by Phil Knight and Bill Bowerman, and has since become one of the most recognizable brands in the world.One of the reasons for Nike's success is their focus on innovation and technology. They are constantly developing new materials and technologies to improve the performanceof their products. For example, their Flyknit technology uses a single thread to knit a shoe upper, reducing waste and improving durability.In addition to their products, Nike is also known for their marketing campaigns. They have used a variety of slogans and taglines over the years, such as "Just Do It" and "There is no finish line." These campaigns have helpedto create a strong brand identity and connect with consumers on an emotional level.Overall, Nike's success can be attributed to their commitment to innovation, quality, and marketing. They have created a strong brand that is recognized and respected around the world.中文：耐克是体育产业中一家著名的品牌，专门生产运动鞋、服装和配件。

耐克全英文介绍 ppt课件

锐步国际公司在全球范围内以reebokrockportccmjofakoho和gregnorman等品牌设计销售和以分销运动鞋健身鞋休闲鞋运动服装和设备并以poloralphlauren品牌设计销售和分销鞋类产品
耐克
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创始人
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Play by the rules. But be ferocious.
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That’s all. Thank you.
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按规则游戏。但是一定要骁勇善战。
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耐克的诠释
The NIKE ‘swoosh’ embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization.
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• Nike has more than 500 locations around the world and offices located in 45 countries outside the United States.
• 耐克在世界各地有500处生产基地和分公司，分散在美国之外的45个国家。
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Hale Waihona Puke • Nike positions its products in such a way as to try to appeal to a “youthful…materialistic crowd” .However, it also engineers shoes for discount stores like Wal-Mart under the Starter brand.

nike品牌介绍英文作文300词

Nike Brand IntroductionNike, a globally renowned sports brand, has revolutionized the world of athletics and fitness. Originating in the 1970s, Nike has grown to become a symbol of excellence, innovation, and inspiration. Its journey is marked by a deep commitment to athlete-centered design, creating products that not only perform but also inspire.The brand's ethos is firmly rooted in the philosophy of "Just Do It," encouraging individuals to push their boundaries, strive for greatness, and never settle for less. Nike's diverse range of footwear, apparel, and accessories cater to a wide array of sports and activities, fromrunning and basketball to training and lifestyle.What sets Nike apart is its dedication to innovation. The brand has a long history of collaborating with leading athletes and designers to create cutting-edge products that enhance performance. Nike's use of advanced technologies, such as Flywire and Zoom Air, has revolutionized the industry, setting new standards for comfort, durability,and performance.Moreover, Nike's marketing strategies have been equally impressive. Its iconic "Swoosh" logo and tagline have become synonymous with sports excellence, while its campaigns often feature high-profile athletes and celebrities, further enhancing its global appeal.However, Nike's success is not just measured in sales or profits. The brand has also made significant contributions to society, investing in sustainability initiatives and community development programs. Nike's commitment to social responsibility underscores its belief that success is not just about winning but also about making a positive impact on the world.In conclusion, Nike is not just a sports brand; it's a global icon that represents the spirit of athletics and the pursuit of excellence. Its products, marketing, and social responsibility efforts have set the standard for the industry, making it a leader in the world of sports and fitness.**耐克品牌介绍**耐克，这个全球闻名的运动品牌，已经彻底改变了体育和健身界的风貌。

nike公司简介英文版

nike公司简介英文版耐克一直将激励全世界的每一位运动员并为其献上最好的产品视为光荣的任务。

你知道它的英文简介是什么吗?下面由店铺为你提供的nike公司简介英文版，希望大家喜欢。

nike公司简介英文版(一)Nike always will encourage all over the world for its every athlete and offer the best products as glory. Nike is the movement of the language of the language. Over the past three years, the company is committed to create for each show ego. Nike knows: only using advanced technology to produce the best products. Using the sneakers at mattress technology is very popular. Average consumer and professional athletes to it.耐克公司一直将激励全世界的每一位运动员并为其献上最好的产品视为光荣。

耐克的语言就是运动的语言。

三十年过去了,公司始终致力于为每一个人创造展现自我的机会。

耐克深知：只有运用先进的技术才能生产出最好的产品。

采用气垫技术的运动鞋一经推出就大受欢迎。

普通消费者和专业运动员都对它爱不释手。

nike公司简介英文版(二)Nike, Inc. (pronounced /ˈnaɪkiː/; NYSE: NKE) is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the world's leading supplier of athletic shoes and apparel[3] and a major manufacturer of sports equipment, with revenue in excess of US$18.6 billion in its fiscal year 2008 (ending May 31, 2008). As of 2008, it employed more than 30,000 people worldwide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon, according to The Oregonian.The company was founded on January 25, 1964 asBlue Ribbon Sports by Bill Bowerman and Philip Knight,[1] and officially became Nike, Inc. on May 30, 1978. The company takes its name from Nike (Greek Νίκη, pronounced [nǐːkɛː]), the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+ , Air Jordan, Nike Skateboarding, and subsidiaries including Cole Hnike公司简介英文版n, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008.[4] In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it" and the Swoosh logo.nike公司简介英文版(三)NIKE is the world's leading sports brand, the original English meaning of the Greek goddess of victory, the Chinese translated as Nike.The company is headquartered in Portland, Oregon. The company produces all kinds of sporting goods, such as clothing, footwear, sports equipment and so on.Nike logo is a small hook. Nike has been to inspire every player in the world and offer the best product as a glorious task. Nike's first air cushion technology to the sports industry has brought a revolution. The use of this technology to create sports shoes can be a good protection of the athlete's knee in its strenuous exercise when landing to reduce the impact on the knee.June 18, 2016, "2016 BrandZ the world's most valuable brand hundred list" announced that Nike ranked 24th.September 8, 2016, Apple hands Nike officially launched thesecond generation of Apple Watch second generation products.March 15, 2017, 3.15 evening exposure, Nike Hyperdunk 08 FTB (SKU: 869611-001) basketball shoes were found to be incorrect description of the air cushion.。

nike公司简介英文

nike公司简介英文nike公司简介英文(一)NIKE, Inc. The Nike "Swoosh" Logo.Type: Public corporationFounded: 1972Headquarters: Beaverton, OregonKey people: Phil Knight, chairman and co-founderMark Parker, CEOBill Bowerman, co-founderIndustry: sporting goodsProducts: Athletic shoes, apparel, sports equipment, accessoriesRevenue: $15.0 billion (FY 20XX)[1]Employees: 26,700 (20XX)Website: nike/Nike, Inc. (Pronounced: NIGH-key) (NYSE: NKE) is a major American manufacturer of athletic shoes, clothing/apparel, and sports equipment. The company takes its name from the Greek goddess of victory, Nike. Nike markets its products under its own brand as well as Air Jordan, Total 90, Nike Golf and Team Starter (among others), as well as under brands of Mason Belmonte subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike has been criticised for the working conditions and production methods in the overseas factories with which it contracts.nike公司简介英文(二)Corporate influenceNikes influences stretch from its production systems to it fashions, while along the way developing technologies. Their advertising campaigns often involve sponsored athletes like Tiger Woods, Ronaldo and Michael Jordan.Nike is also well known for its strong sponsorship agreements with athletes, leagues and federations, as well as many of the worlds top football (soccer) clubs and national teams, including Manchester United, Arsenal, F.C. Basel, Juventus, Clube de Regatasd Flamengo, Steaua Bucuresti, AC Sparta Praha, Red StarBelgrade, Inter Milan, VfL Bochum, VfL Wolfsburg, Hertha BSC Berlin, TSV 1860 Mnchen, Borussia Dortmund, PSV Eindhoven, Valencia C.F., Urawa Red Diamonds, Kaizer Chiefs, Atltico de Madrid, NK Maribor, Celtic, FC Porto, Paris Saint-Germain, Boca Juniors, Corinthians, Brazil, Portugal, the Netherlands, Belgium, Russia, Morocco, India, South Korea, Serbia, Croatia, Turkey, Mexico and the United States mens, womens, and Australia to produce their equipment. On December 23, 2005, Nike signed a 5-year contract (beginning January 1, 20XX) with the India Cricket Team to become their official apparel supplier for $43 million.[1] Nevertheless Nike does not have an India-specific website or any mention of cricket on Nike.TimelineTo meet Wikipedias quality standards, this article or section may require cleanup.Please discuss this issue on the talk page, or replace this tag with a more specific message. Editing help is available.This article has been tagged since September 20XX.nike公司简介英文(三)nike发展史The 1960s* 1964o Phil Knight partners with University of Oregon track coach Bill Bowerman to form Blue Ribbon Sports, a US distributor for Japanese-made Tiger running shoes.The 1970s* 1971o The mark now known as the Swoosh is created by graphic design artist Carolyn Davidson in June. Several weeks later, Jeff Johnson suggests the name "Nike" for the first shoes that will bear the Swoosh mark.* 1972o The first line of Nike footwear is introduced, including the so-called "Moon Shoe" that features a waffle sole, which is distributed to athletes competing in the US Olympic Track Field Trials in Eugene, Ore.* 1972o Romanian tennis star Ilie Nastase becomes the first athlete to sign an endorsement contract with Blue Ribbon Sports to wear its Nike tennis shoes.* 1973o American record-holder Steve Prefontaine becomes the first major track athlete to wear Nike shoes.o 1972 Olympian Jon Anderson (whose father was mayor of Eugene and a friend of Bill Bowerman) wins the Boston Marathon wearing shoes with the Nike Swoosh logo. Nike says "its a turning point in our history, and its not the first inspired by a man from Eugene."( nike/nikebiz/investors/annual_report/ar_02/decade1.html ) * 1974o The Waffle Trainer is introduced, quickly becoming the best-selling training shoe in the U.S.* 1977o Nike print ad with the tag "There is no finish line" is introduced.* 1978o Tennis bad boy John McEnroe is signed by Nike to an endorsement contract.* 1979o Nikes Air technology patented by inventor M. Frank Rudy is introduced in the Tailwind running shoe. Gas-filled plastic membranes are inserted into the sole of running shoes to provide cushioning.The 1980s* 1980o Nike completes an initial public offering of 2,377,000 shares of Class B common stock on December 2.* 1981o BRS, Inc. merges into Nike, Inc. on December 31, and the company officially becomes known as Nike, Inc.* 1982o Dan Wieden and Dave Kennedy start their own advertising agency, Wieden+Kennedy, taking with them the Nike account on April 1. In October, Nike airs its first national television ad during the New York Marathon.* 1982o The Air Force 1 basketball shoe becomes the first Nike court shoe to make use of the Air technology.* 1984o Nike signs Michael Jordan to an endorsement contract. The first model of his signature shoe, the Air Jordan, originally is banned by the NBA, drawing a tremendous amount of publicity. The introduction of the Air Jordan shoe at retail in March 1985 is a key event in Nikes successful development.* 1986o Corporate revenues surpass $1 billion for the first time.+ Nike releases Nike DUNKS a basketball shoe originally worn by Michael Jordan due to the banning of his signature shoe by the NBA.* 1987o The Nike Air Max shoe is introduced, which uses a much larger Air cushioning unit, and for the first time is visible at the side of the midsole. This was the first of many generations of AirMax-branded technologies. A television ad featuring the Beatlessong "Revolution" was the first — and to date the only — time that a song performed by the Beatles was used in a TV ad.* 1988o Nike introduces its "Just Do It" slogan, created by Dan Wieden to unify a new ad campaign.* 1989o Nike begins its Bo Knows ad campaign to support the launch of its cross-training shoe, which becomes a part of the national culture for the next few years.The 1990s* 1990o The first Niketown store opens in downtown Portland.o Nike opens its world headquarters in unincorporated Washington County, just west of Portland, on 74 acres (0.3 km) of land.* 1991o Nike introduces the Air Max 180 with the biggest airsole for that time.* 1993o Nike introduces Reuse-A-Shoe, which collects athletic shoes, separates and grinds them up into Nike Grind, used in the making of athletic courts, tracks and fields.* 1994o Nike wins Advertiser of the Year at the Cannes Advertising Festival.* 1995o Nike signs long-term partnerships with the Brazilian and United States soccer teams, and moves into English football, signing a kit deal with Arsenal.o Nike starts slapping the swoosh on the uniforms of major college football and basketball powers, such as the Miami Hurricanes, Penn State Nittany Lions, Colorado Buffaloes, Florida State Seminoles, Illinois Fighting Illini, Georgia Bulldogs, Syracuse Orange, Duke Blue Devils, Oregon Ducks, USC Trojans, Michigan Wolverines, and later the Ohio State Buckeyes and Washington Huskies, among others.* 1996o Nike signs Tiger Woods soon after he gives up his amateur golf status.o Nike causes controversy with its advertising campaign during the Summer Olympics in Atlanta which features the slogan, "You Dont Win Silver — You Lose Gold." Nikes use of this slogan draws harsh criticism from many sources, including - not surprisingly - several former Olympic silver and bronze medalists.* 1998o After pressure from lobbying groups Nike and other companies publicly disclose their worldwide factory locations, a first for the garment industry.o Phil Knight formally commits Nike to strict standards for manufacturing facilities used by Nike, including: minimum age; air quality; mandatory education programs; expansion of microloan program; factory monitoring; and enhanced transparency of Nikes corporate social responsibility practices.* 1999o Bill Bowerman, co-founder of Nike, dies on Dec. 24 at age 88.The 2000s* 2000o Nike Shox cushioning/support system is introduced, initially worn by Vince Carter and others on the US Olympic basketball team.* 2002o Nike purchases Hurley International, another clothing company for an undisclosed amount.o NikeGO launches, a grassroots initiative to increase physical activity among youths aged 9-15.o Rap star Nelly releases a chart-topping song about Air Force Ones, a brand of Nike shoes.o Nike takes a second attempt to break into the skateboard market with Nike SB, sold only in skateboard shops.* 2003o Nike acquires once-bankrupt rival Converse for $305 million on July 9.o For the first time in the companys history, international sales exceed USA sales, as Nike continues to develop into a global company.o Nike is named "Advertiser of the Year" by the Cannes Advertising Festival, the first company to earn that honor twice (also 1994) in the festivals 50-year history.o Nike signs NBA phenom LeBron James with an unprecedented $87 million shoe contract.* 2004o Phil Knight steps down as CEO and President of Nike, but continues as chairman. Knight is replaced by William D. Perez as CEO of Nike, effective Dec. 28.o Nike creates the Exeter Brands Group, a wholly owned subsidiary for athletic footwear and apparel brands for lower price points. Brands include Starter, Team Starter, Asphalt, Shaq and Dunkman.o Annual revenues exceed $ 12.25 billiono In June, Chinese animator Zhu Zhiqianq, of Xiao Xiao fame, files a lawsuit against Nike for plagiarizing his cartoon stickmen in their commercials. Nike representatives deny the accusations, claiming that the stickman figure lacks originality, and is public domain. Zhu eventually wins the lawsuit, and Nike is ordered to pay $36,000 to the cartoonist. However, in June 20XX, the ruling isoverturned in Chinese court, and Zhu Zhiqianq is ordered to pay Nikes court costs.* 2005o Nike reports annual revenue for fiscal year 2005 (ending May 31) of $13.74 billion, a 12% increase over the previous fiscal year.o Nike comes under fire from independent music fans and apologizes for their use of an easily identifiable Minor Threat album cover slightly modified into a promotional tool for their line of skateboarding shoes.[2]* 20XXo Nike enters the cricket market with a 5-year sponsorship of the Indian Cricket team for US$43m.o William Perez leaves Nike voluntarily on January 23, 20XX. Perez said in the statement that he and Knight "werent entirely aligned on some aspects of how to best lead the companyslong-term growth. It became obvious to me that the long-term interests of the company would be best served by my resignation."o Mark Parker replaces Perez as CEO. Parker, joined Nike in 1979 and is considered the visionary behind the Nike Air franchiseand many other innovations, Nike said, and one of the key executives leading the companys long-term strategic planning.o Nike Inc. filed a patent infringement lawsuit againstAdidas-Salomon AG on February 16 20XX, claiming its archrival makes shoes using elements of Nikes SHOX cushioning technology.o Nike have been threatened with legal action for using Hackney councils logo on a range of sportsware without permission. The council have requested financial compensation to spend on sports development for children in the borough. [3]o Nike reports annual revenue for fiscal year 20XX (ending May 31) of $15 billion.o Nike is boycotted by Zinedine Zidane fans after an advertising compaign with the Italian player Marco Materazzi, who had insulted the French player。

nike公司swot分析(中英文对照)

Nike SWOT分析原文Strengths.Nike is a very competitive organization. Phil Knight (Founder and CEO) is often quoted as saying that 'Business is war without bullets.' Nike has a healthy dislike of is competitors. At the Atlanta Olympics, Reebok went to the expense of sponsoring the games. Nike did not. However Nike sponsored the top athletes and gained valuable coverage.Nike has no factories. It does not tie up cash in buildings and manufacturing workers. This makes a very lean organization. Nike is strong at research and development, as is evidenced by its evolving and innovative product range. They then manufacture wherever they can produce high quality product at the lowest possible price. If prices rise, and products can be made more cheaply elsewhere (to the same or better specification), Nike will move production.Nike is a global brand. It is the number one sports brand in the World. Its famous 'Swoosh' is instantly recognisable, and Phil Knight even has it tattooed on his ankle.Weaknesses.The organization does have a diversified range of sports products. However, the income of the business is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes.The retail sector is very price sensitive. Nike does have its own retailer in Nike Town. However, most of its income is derived from selling into retailers. Retailers tend to offer a very similar experience to the consumer. Can you tell one sports retailer from another? So margins tend to get squeezed as retailers try to pass some of the low price competition pressure onto Nike.Opportunities.Product development offers Nike many opportunities. The brand is fiercely defended by its owners whom truly believe that Nike is not a fashion brand. However, like it or not, consumers that wear Nike product do not always buy it to participate in sport. Some would argue that in youth culture especially, Nike is a fashion brand. This creates its own opportunities, since product could become unfashionable before itwears out i.e. consumers need to replace shoes.There is also the opportunity to develop products such as sport wear, sunglasses and jewellery. Such high value items do tend to have associated with them, high profits.The business could also be developed internationally, building upon its strong global brand recognition. There are many markets that have the disposable income to spend on high value sports goods. For example, emerging markets such as China and India have a new richer generation of consumers. There are also global marketing events that can be utilised to support the brand such as the World Cup (soccer) and The Olympics.Threats.Nike is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that Nike may be manufacturing and/or selling at a loss. This is an issue that faces all global brands.The market for sports shoes and garments is very competitive. The model developed by Phil Knight in his Stamford Business School days(high value branded product manufactured at a low cost) is now commonly used and to an extent is no longer a basis for sustainable competitive advantage. Competitors are developing alternative brands to take away Nike's market share.As discussed above in weaknesses, the retail sector is becoming price competitive. This ultimately means that consumers are shopping around for a better deal. So if one store charges a price for a pair of sports shoes, the consumer could go to the store along the street to compare prices for the exactly the same item, and buy the cheaper of the two. Such consumer price sensitivity is a potential external threat to Nike.If you have a body, you are an athlete - Bill Bowerman said this a couple of decades ago. The guy was right. It defines how he viewed the world, and it defines how Nike pursues its destiny. Ours is a language of sports, a universally understood lexicon of passion and competition. A lot has happened at Nike in the 30 years More . . .Disclaimer: This case study has been compiled from information freely available from public sources. It is merely intended to be used for educational purposes only.耐克SWOT分析(中文对照)优势：耐克是一家极具竞争力的公司。

NIKE公司英文版介绍

NIKE
The headquarters of the company
• Nike, Inc.: a traded sportswear; equipment supplier;
• Location: the United States.
• Headquarters: Beaverton , Oregon
2.5 2.0 1.5 1.0 0.5 0.0
'72
GROWTH
'77
1985
1987
'84
'88
1994,Nike sponsors the football team of Brazil
1996 Company signs golfer Tiger Woods
1996 The Nike equipment division is created
Sidney Wicks —— The first sport star who weared NIKE' sports shoes
Perry Fang Ting: the first athlete to wear NIKE sneakers
1979 the first clothes Production line
Philip Hampson "Phil" Knight (February 24, 1938)
BLUE RIBBON SPORTS
•Started in 1962 with $500 •Base on a handshake between two men •Aim to make running shoes suitable for runners
GEAR CLOTHING

NIKE公司简介

The company profile & history
NIKE is a famous brand of sports goods in the world. The company is headquartered in Beaverton, Oregon..
NIKE是全球著名的体育用品品牌,公司总部位于美国俄勒冈州Beaverton。
The company production of sporting goods: clothing, footwear, cover and contain everything sports equipment and so on
公司生产的体育用品包罗万象：服装，鞋类，运动器材等等。
In 1963, Bill Bormann and alumni Phil. Knight co founded the a company called "blue ribbon sports company" (blue ribbon sports), the main sports activities.
1963年，比尔·鲍尔曼和菲尔.奈特共同创立了一家名为“蓝带体育用品公司”(Blue Ribbon Sports)的公司，主营体育用品
• In 1972, Blue Ribbon Companies changed its name to Nike, and began to create their own legend .
1972年，蓝带公司更名为耐克公司，从此开始缔造属于自己的传奇。
The develop of Nike “Swoosh”
Hale Waihona Puke 197119721985

NiKe公司介绍(商务英语)

Nike is one of the world’s leading sportswear and equipment manufacturers. It leads the world in sales of athletic shoes. The company was founded in 1964 by Bill Bowerman and Philip Knight. Its first name was Blue Ribbon Sports but that changed to Nike in 1978. Nike is the Greek goddess of victory. It is famous for its slogan, “Just Do It” and the Swoosh logo, which Nike first used in 1971. Blue Ribbon’s first product was a soccer shoe called Nike. A major factor in Nike’s success is its sponsorship of top sports stars. Tennis ace IlieNastase was the first. Subsequent tie-ups with superstars like basketball’s Michael Jordan and golfer Tiger Woods accelerated Nike’s corporat e success.耐克公司是世界上领先的运动服装和设备制造商。

它使世界运动鞋的销售。

公司成立于1964年,由比尔鲍尔曼和菲利普骑士。

它的名字是蓝丝带运动,但改变了在1978年耐克。

耐克是希腊胜利女神。

它闻名的口号,只做商标,后者在1971年耐克第一次使用。

介绍品牌的英语范文

介绍品牌的英语范文全文共3篇示例，供读者参考篇1Introduction to NikeNike, Inc. is a global leader in the design, development, marketing, and sale of athletic footwear, apparel, equipment, accessories, and services. The company is headquartered in Beaverton, Oregon, and was founded on January 25, 1964, by Bill Bowerman and Phil Knight. Nike is named after the Greek goddess of victory and has become one of the most recognizable and iconic brands in the world.Nike's mission is to bring inspiration and innovation to every athlete in the world. The company believes that if you have a body, you are an athlete, and their products are designed to help people of all skill levels reach their full potential. Nike has a strong focus on innovation, and their products are known for their cutting-edge technology, performance, and style.Nike's product line includes a wide range of athletic footwear, including running shoes, basketball shoes, soccer cleats, and training shoes. They also offer a variety of apparel,such as sports bras, shorts, leggings, and outerwear. In addition, Nike sells accessories like hats, socks, bags, and backpacks to complement their clothing and footwear offerings.One of Nike's most famous product lines is the Air Jordan brand, which was created in partnership with NBA legend Michael Jordan. The Air Jordan sneakers have become a cultural phenomenon and are highly sought after by sneaker collectors and basketball fans around the world.Nike is also known for its marketing campaigns, which feature some of the world's most famous athletes, including LeBron James, Cristiano Ronaldo, and Serena Williams. These campaigns emphasize the values of hard work, dedication, and perseverance, and have helped establish Nike as a brand that is synonymous with excellence and achievement.In recent years, Nike has also made significant strides in sustainability and social responsibility. The company has implemented initiatives to reduce its environmental impact, such as using recycled materials in its products and working to eliminate waste in its supply chain. Nike is also committed to promoting diversity and inclusion in sports and has partnered with organizations to increase access to sports for underserved communities.Overall, Nike is a brand that is known for its performance, innovation, and style. Whether you are a professional athlete or someone who enjoys staying active, Nike's products are designed to help you perform at your best and look good doing it. With a commitment to excellence and a focus on sustainability and social responsibility, Nike will continue to be a leader in the athletic apparel industry for years to come.篇2Introduction to BrandIn the competitive market, establishing a strong brand is essential for any business to succeed. A brand is not just a logo or a name, but it reflects the reputation, credibility, and values of a company. In this essay, we will explore the importance of branding, the key elements of a successful brand, and some examples of famous brands.Importance of BrandingBranding is crucial for businesses to differentiate themselves from their competitors. A strong brand can create trust and loyalty among customers, which can lead to increased sales and revenue. A well-established brand also helps in attracting new customers and retaining existing ones. Moreover, a strong brandcan command premium pricing, as customers are willing to pay more for products or services that they trust.There are several benefits of branding for businesses. Firstly, a strong brand can help in creating a positive image and reputation in the market. This can result in increased brand awareness and recognition among customers. Secondly, branding can help in building customer loyalty and trust, which is crucial for long-term success. Customers are more likely to choose a brand that they trust and are familiar with. Finally, branding can help in creating a competitive advantage in the market. A strong brand can differentiate a company from its competitors and attract more customers.Key Elements of a Successful BrandThere are several key elements that contribute to the success of a brand. Firstly, a clear brand identity is essential. This includes a distinctive logo, brand colors, and brand messaging that reflect the values and personality of the company. A strong brand identity can help in creating a consistent and cohesive brand image across all marketing channels.Secondly, a strong brand should have a clear value proposition. This means that customers should understand what sets the brand apart from its competitors and why they shouldchoose it over others. A unique value proposition can help in attracting customers and increasing brand loyalty.Another important element of a successful brand is brand consistency. This means that the brand message, visuals, and customer experience should be consistent across all touchpoints. Consistency helps in building brand trust and recognition among customers.Examples of Famous BrandsThere are several famous brands that have successfully established themselves in the market. One example is Apple Inc., which is known for its innovative products, sleek design, and premium pricing. Apple has created a strong brand identity that is synonymous with creativity, quality, and cutting-edge technology.Another example is Nike, which is a global leader in the sports apparel industry. Nike has built a strong brand image that is associated with athleticism, performance, and innovation. The brand is known for its iconic logo, "Just Do It" slogan, andhigh-quality products.In conclusion, branding plays a crucial role in the success of any business. A strong brand can create trust, loyalty, anddifferentiation in the market. By focusing on key elements such as brand identity, value proposition, and consistency, businesses can create a successful brand that resonates with customers.篇3IntroductionBrand Introduction:Today, I am going to introduce a well-known brand in the fashion industry, Louis Vuitton. Louis Vuitton, a French luxury brand founded in 1854 by Louis Vuitton, has become synonymous with elegance, sophistication, and high-quality craftsmanship. With its iconic LV monogram, Louis Vuitton has established itself as a global leader in luxury fashion and accessories.History:Louis Vuitton started as a luggage maker, creating innovative trunks and bags that were both practical and luxurious. Over the years, the brand expanded its product line to include leather goods, shoes, accessories, and ready-to-wear clothing. Louis Vuitton's commitment to quality and attention to detail has made it a favorite among celebrities, fashion influencers, and luxury enthusiasts around the world.Product Range:Louis Vuitton offers a wide range of products for men and women, including handbags, wallets, travel accessories, shoes, jewelry, and clothing. The brand's iconic monogram canvas is a timeless classic that has been reinvented in various collections and collaborations with renowned artists and designers.Collaborations:Louis Vuitton has collaborated with some of the biggest names in the fashion industry, such as Marc Jacobs, Nicolas Ghesquière, and Virgil Abloh. These collaborations have brought a fresh perspective to the brand and have cemented Louis Vuitton's status as a trendsetter in the luxury fashion world.Global Presence:Louis Vuitton has a global presence with stores in major cities around the world, including Paris, New York, Tokyo, and Shanghai. The brand's elegant boutiques are a testament to its commitment to providing customers with a luxurious shopping experience that reflects the brand's rich heritage and artistic vision.Conclusion:In conclusion, Louis Vuitton is a brand that represents luxury, sophistication, and timeless elegance. With a rich history, a wide range of products, and a global presence, Louis Vuitton continues to be a leader in the fashion industry and a symbol of style and opulence. Whether you are looking for a statement handbag, a classic pair of shoes, or a unique piece of jewelry, Louis Vuitton has something for everyone. Experience the luxury of Louis Vuitton and elevate your style to new heights.。

用英文介绍耐克范文

用英文介绍耐克范文Nike: The Iconic Brand that Changed the Face of Sports.Since its humble beginnings in 1964, Nike has transformed from a small track and field shoe company into a global juggernaut, synonymous with sports, innovation, and excellence. The journey of Nike is an inspiring tale of perseverance, vision, and relentless dedication to creating products that not only enhance athletic performance but also inspire people to push their boundaries.The foundation of Nike's success lies in its unique philosophy: to empower athletes and sports enthusiasts to achieve their dreams through high-quality, technologically advanced products. This philosophy is reflected in every aspect of the brand, from its iconic Swoosh logo to its cutting-edge shoe designs and advanced materials. Nike's commitment to innovation is evident in its continuous research and development of new technologies that improve comfort, durability, and performance.One of Nike's most significant contributions to the sports industry is the development of its revolutionary air cushioning technology. This technology, first introduced in 1979 with the release of the Nike Air Tailwind, revolutionized shoe design by providing unprecedented comfort and support. The air-filled cushions absorb impact and reduce stress on the feet, ankles, and knees, enabling athletes to perform at their peak for longer periods. This technology has been further refined and expanded over the years, finding its way into a wide range of Nike's shoe lines, including the popular Air Max series.Nike's marketing strategies have also been groundbreaking, focusing on the emotional connection between sports and individuals' dreams and aspirations. The brand's iconic "Just Do It" campaign, launched in 1988, encouraged people to embrace their passions and pursuetheir goals with determination and courage. This message resonated deeply with consumers, making Nike a household name and a symbol of inspiration and motivation.The brand's success is further bolstered by its commitment to sustainability and social responsibility. Nike has implemented various initiatives to reduce its environmental impact, including the use of recycled materials in its products and the development of more efficient manufacturing processes. Additionally, the company has partnered with organizations like the United Nations and the Global Fund to fight poverty and disease in communities where its products are made.Nike's influence extends far beyond the sports world, with its products and messaging resonating with people of all ages and backgrounds. The brand's collaborations with top athletes, musicians, and cultural icons have further expanded its reach, making it a true cultural force. From Michael Jordan to LeBron James, from Beyonce to Rihanna, Nike has a long history of working with influencers to create limited-edition products that captivate consumers and drive demand.In conclusion, Nike's journey from a small shoe company to a global sports icon is a testament to the power ofvision, innovation, and perseverance. The brand's commitment to athlete performance, environmental sustainability, and social responsibility has not only made it a leader in the sports industry but also a force for positive change in the world. As Nike continues to innovate and inspire, it remains a beacon of hope and aspiration for generations of sports enthusiasts and dreamers alike.。

耐克品牌介绍范文

耐克品牌介绍范文耐克（Nike）是一家美国运动鞋、装备和服装的全球知名品牌，总部位于俄勒冈州的贝弗顿。

耐克成立于1964年，由比尔·鲍尔曼（Bill Bowerman）和菲尔·奈特（Phil Knight）创办。

耐克在全球范围内拥有广泛的产品线，以及一支强大的运动员和体育团队的支持。

耐克的品牌宗旨是“Just Do It”，鼓励人们勇敢地去追求他们的梦想，鼓励顾客去充分发挥他们的潜能。

耐克致力于为运动员和顾客提供优质的产品，以帮助他们在运动中获得最佳表现。

作为世界上最大的运动鞋和运动装备制造商之一，耐克通过不断的创新和研发来改进他们的产品。

耐克的产品涵盖了各种运动，包括篮球、足球、跑步、训练、高尔夫等。

不仅如此，耐克还与众多知名运动员和体育团队进行合作，如迈克尔·乔丹（Michael Jordan）、勒布朗·詹姆斯（LeBron James）等，这些合作关系使耐克的品牌备受认可。

耐克的鞋类产品在全球范围内备受欢迎，其中最著名的是耐克的空气垫技术。

耐克首次推出了Air系列的运动鞋，这种鞋底采用了气垫技术，使得鞋子具备了出色的缓冲性能，为运动员提供了更舒适的运动体验。

耐克的Air鞋系列因为其独特的设计和创新的科技而受到广大顾客的追捧。

除了鞋类产品，耐克还生产和销售各种运动装备和服装。

耐克的运动装备以其高质量和耐用性而闻名，适用于各种运动项目。

耐克还推出了众多系列的运动服装，包括运动上衣、运动裤、运动外套等。

这些产品不仅具有时尚设计，还采用了各种高科技面料，以提供舒适的穿着感和出色的运动表现。

耐克不仅仅是一个品牌，它还以其对社会和环境的责任感而闻名。

他们采用可持续发展的方法来制造产品，以减少对环境的影响。

耐克还积极支持体育和青少年发展项目，通过各种捐赠和赞助活动来促进社会进步。

在全球范围内，耐克有一大批忠实的粉丝和顾客。

他们喜欢耐克的产品，因为耐克的产品不仅外观时尚，质量过硬，而且更重要的是具有优秀的性能。

用英文作文介绍nike

用英文作文介绍nikeNike is a globally renowned brand known for its innovative and stylish athletic footwear, apparel, and accessories. The company was founded in 1964 by Bill Bowerman and Phil Knight, and has since become a leader in the sports industry.Nike's iconic "swoosh" logo is recognized worldwide and has become a symbol of excellence, performance, and achievement. The brand is associated with some of the most successful and influential athletes in the world, and its products are designed to help athletes reach their full potential.One of Nike's most popular product lines is its Air Max series, which features innovative cushioning technologythat provides maximum comfort and support during physical activity. The Air Max line has been a favorite among athletes and sneaker enthusiasts for decades.In addition to its athletic products, Nike has also made a name for itself in the fashion industry, collaborating with high-profile designers and celebrities to create stylish and trend-setting collections. Thebrand's influence extends beyond sports, making it a staple in streetwear and urban fashion.Nike is committed to sustainability and has implemented various initiatives to reduce its environmental impact. The company has made significant investments in renewable energy, waste reduction, and sustainable materials to minimize its carbon footprint and promote eco-friendly practices.Overall, Nike's dedication to innovation, performance, and style has solidified its position as a leading global brand in the sports and fashion industries. With its iconic logo and commitment to excellence, Nike continues toinspire athletes and consumers around the world.。

nike介绍

•谢谢观赏
Nike
• Nike英文原意指希腊胜利女神。Nike是全球著名的体育用品品牌，中文译为耐克。该公司总部位于美国俄勒冈州 Beaverton。该公司生产的体育用品包罗万象：服装，鞋类，运动器材等等。
• 耐克一直将激励全世界的每一位运动员并为其献上最好的产品视为光荣的任务。耐克的语言就是运动的语言。耐克公司投入了大量的人力、物力用于新产品的开发和研制。耐克首创的气垫技术给体育界带来了一场革命。运用这项技术制造出的运动鞋可以很好地保护运动员的膝盖，在其在作剧烈运动落地时减小对膝盖的影响。
标志含义
• Nike这个名字，在西方人的眼光里很是吉利，而且易读易记，能叫得很响。耐克商标象征着希腊胜利女神翅膀的羽毛，代表着速度，同时也代表着动感和轻柔。耐克公司的耐克商标，图案是个小钩子，造型简洁有力，急如闪电，一看就让人想到使用耐克体育用品后所产生的速度和爆发力。首次以“耐克”命名的运动鞋，鞋底有方形凸粒以增强稳定性，鞋身的两旁有刀形的弯勾，象征女神的翅膀。
• 耐克这句广告语Just do it 是广告中的经典,既可以理解为“我只选择它；就用这个；来试试”更可以理解为“想做就做；坚持不懈”等等，just do it” 同时也是耐克公司体育精神理念。
• Nike正式命名于1978年。它超过了领导品牌阿迪达斯、彪马、锐步，被誉为是 “近20年世界新创建的最成功的消费品公司”。Nike公司的利润从1985年的 1300万美元上升到1994年的约4亿美元,1985年耐克公司的全球利润为1300万美元，1994年公司的全球营业额达48亿美元之多。在美国，有高达七成的青少年的梦想是有一，在北京设立了第一个 Nike生产联络代表处。之后，Nike秉承 “Local for Local”(在哪里，为哪里)的观念，不仅将先进技术引入中国，而且全心致力于本地人才、生产技术、销售观念的培养，取之本地，用之本地，在中国取得了飞速进展。2002 年小耐克进入中国市场。以其国际化的设计风格融合成人Nike的运动设计元素，强调时尚感和功能性的完美结合，受到了广大青少年的青睐。

nike公司简介英文版

nike公司简介英文版本文是关于nike公司简介英文版，仅供参考，希望对您有所帮助，感谢阅读。

耐克的语言就是运动的语言。

三十年过去了,公司始终致力于为每一个人创造展现自我的机会。

耐克深知：只有运用先进的技术才能生产出最好的产品。

采用气垫技术的运动鞋一经推出就大受欢迎。

普通消费者和专业运动员都对它爱不释手。

nike公司简介英文版(二)Nike, Inc. (pronounced /ˈnaɪkiː/; NYSE: NKE) is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the portland metropolitan area. It is the world's leading supplier of athletic shoes and apparel[3] and a major manufacturer of sports equipment, with revenue in excess of US$18.6 billion in its fiscal year 20xx (ending May 31, 20xx). As of 20xx, it employed more than 30,000 people worldwide. Nike and precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon, according to The Oregonian.The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and philip Knight,[1] and officially became Nike, Inc. on May 30, 1978. The company takes its name from Nike (Greek Νίκη, pronounced [nǐːkɛː]), the Greekgoddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike pro, Nike+ , Air Jordan, Nike Skateboarding, and subsidiaries including Cole Hnike公司简介英文版n, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 20xx.[4] In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it" and the Swoosh logo.nike公司简介英文版(三)NIKE is the world's leading sports brand, the original English meaning of the Greek goddess of victory, the Chinese translated as Nike.The company is headquartered in portland, Oregon. The company produces all kinds of sporting goods, such as clothing, footwear, sports equipment and so on.Nike logo is a small hook. Nike has been to inspire every player in the world and offer the best product as a glorious task. Nike's first air cushion technology to the sports industry has brought a revolution. The use of this technology to create sports shoes can be a good protection of the athlete's knee in its strenuous exercise when landing to reduce the impact on the knee.June 18, 20xx, "20xx BrandZ the world's most valuable brand hundred list" announced that Nike ranked 24th.September 8, 20xx, Apple hands Nike officially launched the second generation of Apple Watch second generation products.March 15, 20xx, 3.15 evening exposure, Nike Hyperdunk 08 FTB (SKU: 869611-001) basketball shoes were found to be incorrect description of the air cushion.。

nike介绍英文作文

nike介绍英文作文Nike is a global brand that has become synonymous with sports and fitness. It was founded in 1964 by Bill Bowerman and Phil Knight, and has since grown to become one of the largest athletic shoe and apparel companies in the world.Nike's success can be attributed to its focus on innovation and design. The company is constantly pushing the boundaries of technology to create products that are both functional and stylish. From the iconic Air Jordan to the latest Flyknit technology, Nike has always been at the forefront of athletic footwear.In addition to its products, Nike has also made a name for itself through its marketing campaigns. The company has worked with some of the biggest names in sports and entertainment, including Michael Jordan, Tiger Woods, and LeBron James. Its "Just Do It" slogan has become a cultural phenomenon, inspiring people to push themselves to achieve their goals.Nike has also been a leader in sustainability andsocial responsibility. The company has made a commitment to reduce its environmental impact and has implemented programs to promote worker rights and safety in its factories around the world.Overall, Nike is a brand that represents excellence, innovation, and inspiration. Its products and marketing campaigns have had a lasting impact on the world of sports and fashion, and its commitment to sustainability andsocial responsibility sets an example for other companies to follow.。

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