商业市场分析
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10000 9000 8000
6
Market share
0% 15%
7000 6000 5000 4000
85%
3000 2000 1000
Cenway
Others
0 2012 2013 2014 2015 2016 2017 2018
Total market is 30000MT.
Part 1
1.4 Advantages & Disadvantages 优势与劣势
7
Technology innovation in R&D Known brand in China market Lower cost competitive with overseas competitors 引申出独特竞争优势研发能力
Few patented product 引申出需要一个工厂
7 8 9
10
汨罗湘宏纸业 浙江天天红纸业 河南新密纸业
山东太阳纸业
10000 10000 10000
10000
炭黑、硫化黑 染料（红黑蓝三色复配） 染料（红黑蓝三色复配）
染料（红黑蓝三色复配）
Market 市场模式
Part 2
2.1 Business Model 商业模式
12
研发R&D 生产 Production 销售Marketing 服务Service 核心顾问团队Key Consultants 核心顾问团队Key Consultants 分销商 Distributors 分销商 Distributors 设施Equipment 服务团队Service Team 品牌信誉 Reputation 研发团队R&D Team 操作工艺 OperationTechniques 特种纸染料 包装纸染料Packaging Cardboard-paper Dye
10
Top ten customers
No 1 2 3 4 5 6 Customer 广西荔浦纸业 广东兴民纸业 江西明盛纸业 福建巨中辉纸业 浙江天耀纸业 宜章吉兴纸业 Quantity(ton) 20000 18000 15000 15000 15000 15000 Coloring Pattern 炭黑色浆（自产）、染料（信汇） 染料（红黑蓝三色复配） 染料（红黑蓝三色复配） 炭黑色浆（益民）、染料 染料（红黑蓝三色复配） 硫化黑
Part 1
1.5 Black Cardboard-paper Dye 特色黑卡纸
9来自百度文库
Environmental-friendly liquid dye, direct tinting and simple operation.
• Pros: 1. Presenting the same dyeing effect as direct fast light black G does. The final black cardboard product is premium with high additive values; 2. Low cost, better effect, better cost efficiency; 3. Direct dyeing, fast dyeing, simple operation; 4. Easy effluent treatment, environmental-friendly dye; 5. No trouble of preparation or heating in advance to save energy. • Compared to other offerings: 1. Cenway product’s price is much lower than the Black G’s, with exactly the same dyeing effect; 2. 2. Compared to the Sulphur black’s price, the dyeing cost is lower and the final paper product’s quality is better
Liquid dyes
Special Color-paper Dye
Black Cardboard – paper Dye
Key products
Retardant for battery
Electrolyte additives
Part 1
1.3 Market Analysis 市场分析
CENWAY’s Sales Quantity (MT)
- The company is stablished in 2003 - The net capital is 35 million RMB - The land area is about 3,000 square meters - The staff is 55
Technology 产品技术
Part 1
1.4 Opportunities & Challenge 机遇与挑战
8
Stable increasing demand at 3% annually owing to the increasing of E-commerce 市场容量增加可N年？
The Liquid Dyes market capacity is limited . We intend to enter into new business areas--the battery chemicals as well retardant. 依靠研发能力迎接这些挑战
(what to do )
Market 市场模式
(how to do)
Organization 组织架构
(who we are)
Finance 业绩规划
(money)
Technology 产品技术
Part 1
1.1 Product series 产品分类
5
Liquid dye series for packaging paper
Cenway Fine Chemicals
Wu Jian & Wang Yubo
Company Profile 企业介绍
Cenway Fine Chemicals focus on providing high quality and low cost green chemicals for highly-developed paper especially ecommerce business.
6
Market share
0% 15%
7000 6000 5000 4000
85%
3000 2000 1000
Cenway
Others
0 2012 2013 2014 2015 2016 2017 2018
Total market is 30000MT.
Part 1
1.4 Advantages & Disadvantages 优势与劣势
7
Technology innovation in R&D Known brand in China market Lower cost competitive with overseas competitors 引申出独特竞争优势研发能力
Few patented product 引申出需要一个工厂
7 8 9
10
汨罗湘宏纸业 浙江天天红纸业 河南新密纸业
山东太阳纸业
10000 10000 10000
10000
炭黑、硫化黑 染料（红黑蓝三色复配） 染料（红黑蓝三色复配）
染料（红黑蓝三色复配）
Market 市场模式
Part 2
2.1 Business Model 商业模式
12
研发R&D 生产 Production 销售Marketing 服务Service 核心顾问团队Key Consultants 核心顾问团队Key Consultants 分销商 Distributors 分销商 Distributors 设施Equipment 服务团队Service Team 品牌信誉 Reputation 研发团队R&D Team 操作工艺 OperationTechniques 特种纸染料 包装纸染料Packaging Cardboard-paper Dye
10
Top ten customers
No 1 2 3 4 5 6 Customer 广西荔浦纸业 广东兴民纸业 江西明盛纸业 福建巨中辉纸业 浙江天耀纸业 宜章吉兴纸业 Quantity(ton) 20000 18000 15000 15000 15000 15000 Coloring Pattern 炭黑色浆（自产）、染料（信汇） 染料（红黑蓝三色复配） 染料（红黑蓝三色复配） 炭黑色浆（益民）、染料 染料（红黑蓝三色复配） 硫化黑
Part 1
1.5 Black Cardboard-paper Dye 特色黑卡纸
9来自百度文库
Environmental-friendly liquid dye, direct tinting and simple operation.
• Pros: 1. Presenting the same dyeing effect as direct fast light black G does. The final black cardboard product is premium with high additive values; 2. Low cost, better effect, better cost efficiency; 3. Direct dyeing, fast dyeing, simple operation; 4. Easy effluent treatment, environmental-friendly dye; 5. No trouble of preparation or heating in advance to save energy. • Compared to other offerings: 1. Cenway product’s price is much lower than the Black G’s, with exactly the same dyeing effect; 2. 2. Compared to the Sulphur black’s price, the dyeing cost is lower and the final paper product’s quality is better
Liquid dyes
Special Color-paper Dye
Black Cardboard – paper Dye
Key products
Retardant for battery
Electrolyte additives
Part 1
1.3 Market Analysis 市场分析
CENWAY’s Sales Quantity (MT)
- The company is stablished in 2003 - The net capital is 35 million RMB - The land area is about 3,000 square meters - The staff is 55
Technology 产品技术
Part 1
1.4 Opportunities & Challenge 机遇与挑战
8
Stable increasing demand at 3% annually owing to the increasing of E-commerce 市场容量增加可N年？
The Liquid Dyes market capacity is limited . We intend to enter into new business areas--the battery chemicals as well retardant. 依靠研发能力迎接这些挑战
(what to do )
Market 市场模式
(how to do)
Organization 组织架构
(who we are)
Finance 业绩规划
(money)
Technology 产品技术
Part 1
1.1 Product series 产品分类
5
Liquid dye series for packaging paper
Cenway Fine Chemicals
Wu Jian & Wang Yubo
Company Profile 企业介绍
Cenway Fine Chemicals focus on providing high quality and low cost green chemicals for highly-developed paper especially ecommerce business.