ADVERTISEMENT_英语广告介绍PPT

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广告英文ppt

Television Advertisements
Infomercials are another form of television advertising. The infomercial is different than a commercial because it is longer, includes more product information, and has more of a personal tone. Although they are also costly to produce, infomercials are highly effective in creating impulse buys because of their demonstrative and persuasive nature.
Advertisement is the promotion of a company's products and services carried out primarily to drive up sales of the products and services. They are also done to build a brand identity and communicate changes in old products or introduce
new product or services to the customers. Advertisement has become an essential element of the corporate world and hence companies allot a considerable amount of resources towards their advertising budget.

有关广告的英文ppt Advertisement

Advertisement
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What is advertisement
Someone defined “advertising” as the “salesmanship in print”. And remember that media now encompass more than print with the advent of radio, cinema and television.
What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity …
Wonderful ads
Time is what you make of it. Bierres) Engineered to move the (De (Swatch) A diamond lasts forever.human spirit. (Mercedes-
Product advertising Non-product advertising Commercial advertising Non-commercial advertising
According to target groups
Consumer advertising
Business advertising
Many people note： “The only purpose of advertising is to sell. It has no other justification worth mentioning” “Instead of sales, they seek applause”

商务英语写作AdvertisementsPPT课件

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I. General Introduction
Back
Characteristics of Advertisements
广告的特点极为鲜明，由于受到各方面的限制，尤其是篇幅空间、发布时间等的影响，广告应尽可能的简练(Brief)，常用简单的口语化词汇及简单句；同时，为了吸引潜在的不同消费群体，广告往往具有相当的创新性(Creative)，亲和力(Affable)、说服性强(Persuasive)
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I. General Introduction
Back
不论采用何种方式，正文通常由如下四个部分构成
1,引言(Lead-in Paragraph) 引言衔接正文主体与标题，使消费者对
广告的兴趣转化为对宣传对象的兴趣。某些短小的广告也常常终止于引言部分。 2,内部段落(Interior Paragraphs) 内部段落是正文的中心部分，它要通过较为详尽的描述使宣传对象清晰明了,具有戏剧性、说明力，能够给消费者深刻印象，从而引起消费者的兴趣
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I. General Introduction
Back
How Is an Advertisement Laid Out?
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I. General Introduction
Back
标题(Headline)
标题是广告中最重要的组成部分之一，也最容易引起人们的注意。 “好的标题，等于广告成功了一半” 。清晰(Clarity)和生动(Force) 是广告标题的主要特点。
Lesson 16:Advertisements
General Introduction
Writing Practice

Advertisement English .ppt

As another legendary adman, Raymond Rubicam, once noted, “The only purpose of advertising is to sell. It has no other justification worth mentioning”.
Another early titan of advertising, Claude Hopkins, put it this way: Instead of sales, they seek applause.
Advertising is attempting to influence the buying behavior of your customers or clients by providing a persuasive selling message about your products and/or services.
广告的功能：
1. 突出优势特点 A whole new way to enjoy the view. (Sharp)
享受视觉的全新方式。（夏普） Intelligent entertainment discovered. (Philips)
智能娱乐展露无疑。
夏普强调其良好的视觉感，而飞利浦则突出其先进的功能。
挡不住的诱惑。 Always Coca-cola。 Coke refreshes you like no other can.
Specialized advertising agencies often handle the advertising of a company’s products, services, or corporate brand, although some aspects maypany (in-house). There are two basic types of advertising, informative advertising and persuasive advertising.

ADVERTISEMENT_英语广告介绍ppt课件

.
Some advertisement for gardens
.
Advertisement for Coca Cola
.
Some famous English ads
Good to the last drop.
.
The new digital era.
.
We lead. Others copy.
.
Impossible made possible. .
.
Poetry in motion, dancing close to me.
.
To me, the past is black and white,
but the future is always color.
.
Ask for more.
.
Feel the new space.
.
No business too small, no problem too big.
.
Thanks!
.
By deng xiyao
.

With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.

Section 22 广告制作Advertisement 商务英语教学课件(共52张PPT)

The communication media is the means by which the advertising message is transmitted to the consumer. In addition to marketing objectives and budgetary restraints, the characteristics of the target consumers need to be considered when an advertiser decides what media to use. The types of media categories from which advertisers can choose include the following: a) Print—primarily newspapers and magazines; b) Audio—FM, AM and SW radio; c) Video—promotional videos; d) World Wide Web; e) Direct mail; f) Outdoor advertising— billboards, advertisements on public transportation.
ten. 道高一尺，魔高一丈。
第六页，共52页。
• III. 核心词语Core Words and Phrases (omitted)
• 要求课前背诵重要术语 • IV. 经典句式Typical Sentences • (omitted) • 要求首先思考如何(rúhé)翻译？有多少不同
的路径？变换词性、主语、从句会产生什么不同的效果？
cinema, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization.

ADVERTISEMENT-英语广告介绍PPT

By deng xiyao
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
Thanks!
Poetry in motion, dancing close to me.
To me, the past is black and white, but the future is always color.
Ask for more.
Feel the new space.
No business too small, no problem too big.
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.

advertising 广告介绍.ppt

to act impressive --- produce an impact
Examples
Spend a dime, Save you time(电器广告) Never late on Father’s Day (礼品广告) • Anything is possible.
“一切皆有可能” （李宁服饰）
這不是一段旅程，旅程總有終點，但我們會繼續。世界在轉，我們也隨著轉變，當計劃消逝，夢成為主宰。無論我去哪，都有你，我的幸運，我的命運，我的未來，無可取代。
Thank you
9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。 2020/11/72020/11/7Saturday, November 07, 2020
advertisingdirectactionadvertising直接控制式广告institutionaladvertising信誉广告primarydemandadvertising产品需求广告brandadvertising品牌广告comparativeadvertising选择性广告advertisingmedia广告手段pressadvertising报刊广告radioadvertising电视和无线电广告transportadvertising露天广告和交通广告pointofsaledisplay橱窗和销售点陈列广告tradefairs展览会和商品交易directmailadvertising直接邮件广告cinema电影广告televisionadvertisingdove德芙transportadvertisingcinemaadvertisinginformation提供信息persuasion争取顾客demand保持需求creatingmassmarkets扩大市场quality确保质量10featurescatchphrases广告语句attractivereadersattentioncreativeimagepersuasive有说服力的actimpressive11examplesdimesaveyoutime电器广告neverlatefathersday礼品广告possible

advertisement(牛津版M4,U1).ppt

What is an advertisement?
An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.
What is an advertisement?
Subject:
Supporting details:
Conclusion:
easy to understand creative
clearly expressed
attractive
A good advertisement
informative
effective
impressive
persuasive
Group work
Suppose you are the organizer of the English Club in the school, try to say something to attract more students to join you. Use
no more than three sentences.
Subject/topic源自Two examplesSupporting details
We must not fall for this
kind of trick!
Conclusion
Public service advertisements
Subject/topic
PSAs aims to teach us and help us
Topic
Advertisements
What is an advertisement?

ADVERTISEMENT_英语广告介绍(课堂PPT)

8
Impossible made possible. 9
10
Байду номын сангаас
Poetry in motion, dancing close to me.
11
To me, the past is black and white,
but the future is always color.
12
Ask for more.
By deng xiyao
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.

AdvertisementPPT课件

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18
Part2 Reading
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19
Task 1
• Read Task 1 and answer the following two questions:
1.What mediums does advertising have?
2.What purposes is advertising intended to achieve?
• 2.[美国俚语]美国广告业；美国广告业的影响(或作风、方式)；美国广告业典型手法
• On November19, New York Life's new Home Office building at 51 Madison Avenue for business.
• 11月19日，纽约人寿位于麦迪逊大道51号的新总部开业。
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20
Major advertising media
• Magazine
• Television
• Newspaper
• Yellow Pages
• Radio
• Outdoors
• Cinema
• Internet -
21
• 推销产品的一种手E段x• ea rmceiasnseof selling
here in this chamber is brilliant. 这个屋子里的所有广告都很有创意。） • 而advertisement则在第一个意思中是可数名词，第二个是不可数名词。 • 1、一则广告，某一个具体的广告； • 2、做一则广告或某一个具体广告的动作（例：A company plans to do an advertising which will do advertisement 10 times. 一个公司计划做一个广告，这个广告准备播出十次。）

unit_9.ppt Advertisement

20. in fact: 实际上 In fact, I forgot what had happened. 实际上，我忘记发生了什么。 21. What they want is just to make us pay more money. ↓ 主语从句 22. …｛that we make sure what is real and what is false in the ads. ｝ →主语从句 ↓ 宾语从句
New Words of 1—3 段
3. be used to: 被用来；习惯于…
All my money will be used to buy a car. 我所有的钱将被用来买车。 Are you used to living here? 你习惯在这里生活吗？ 4. the public: 公众；民众 The public are requested not to make noise in the hospital. 民众被要求不要在医院里喧哗。
I don’t know what to do next. 我不知道接下来做什么。 23. make sure: 确保；确定 He made sure that the door was locked before leaving. 他确保离开前把门锁好。
Exercises on Textbook on Page 81
I. 选词填空。 1. This museum(博物馆)will be open to the ___next week. public 2) Reading practice(练习)has a very good__ on our English study. effect 3) The doors in this building will ___ white. be painted 4) This pop star__ on television every Sunday. appears

Advertising 广告介绍英语PPT

③Thirdly, we should educate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.
1. The advertisement alleged false, and the content don„t match reality.to cheat consumers. 2. Use some absolute statements in advetising witrh real products what are not true. 3. Use models or stars to film advertisements to blind consumers“ spendings.
The word of “Advertising”comes from Latin(拉丁), It meant “yell at me”（我大喊大叫）.It was reported in ancient Rome businessman scramble（抢夺，争夺） when doing business, they often hired some people on the streets Shouting to please everybody busy to display place to buy goods. People took this practice called “AD.” With the commodity（商品） of development，advertising gets more various.In the past time， the billboard of Broadway in New York was ever the world„s earliest billboards（广告牌） . The earliest newspaper published advertising was the England's the London newspaper.

unit-9.ppt-Advertisement

3. be used to: 被用来；习惯于…
All my money will be used to buy a car. 我所有的钱将被用来买车。 Are you used to living here? 你习惯在这里生活吗？ 4. the public: 公众；民众 The public are requested not to make noise in the hospital. 民众被要求不要在医院里喧哗。
7. mean: 意味着；意思是 What do you mean? 你什么意思？ Do you mean me? 你指的是我吗？ 8. bring… to the attention of: “使…引起…的注意，使…成为…” The news brings the matter to the attention of old people. 这条新闻引起了老人的注意。
II. Grammar Focus. 1. The two actors performing on the stage are from Liaoning Province. 正在舞台上演出的两位演员来自辽宁省。 (performing 做定语） 2. Who is the girl walking by the river? 那个在河边散步的女孩是谁？ (walking 短语作定语)
II. 翻译短语。
1. I am ___ feeling a little nervous(紧张的) about my future. more or less 2. It is agreed(同意) that women ____ in economic development.(经济发展) play an important role 3. We have learnt a lot from foreign countries(外国) ___ foreign languages. by means of 4. There is usually ____ snow in the mountain area (山区) of the Northeast. a great deal of

ADVERTISEMENT英语广告介绍PPT学习教案

In short, advertising language is not a simple word games. As the spread of brand or enterprise slogan.
It undertakes the important function of brand interests appeal. The creation of slogan is an art. It not only lies in the language arts, but also performs in the marketing think-tank.
goodadvertisementshouldfirstgoodadvertisementshouldsuititsbrandsuititsbrandpositioningspreadinstanceheadshoulderadvertisementscurfgowithoutcastingbeautifulhairmoreoutstanding头屑去无踪秀发更出众goscurfletyourelymorenear去头屑让你靠的更近
ADVERTISEMENT英语广告介绍
会计学
1
Intel Inside.(Intel Pentium) 给电脑一颗奔腾的“芯”。（英特尔奔腾）
Every time a good time . 更多选择，更多欢乐
第1页/共14页
These popular ADs always catch your eyes and make you never forget them. More important , it is these excellent Ads that impress you most and let its products in the intense market competition occupies a place.

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a
13
Feel the new space.
a
14
No business too small,
no problem too big.
a
15
Thanks!
a
16
a
8
Impossible made possible.
a
9
a
10
Poetry in motion, dancing close to me.
a
11
To me, the past is black and white,
but the future is always color.
a
12
Ask for more.
a
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
a
3
Some advertisement for gardens
a
4
Advertisement for Coca Cola
a
5
Some famous English ads
Good to the last drop.a Nhomakorabea6
The new digital era.
a
7
We lead. Others copy.
By deng xiyao
a
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.