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1. Employees are interested in environmental information, but they do not always know where to find the information.
2. The difficulty is getting employees interested in environmental issues.
Preferred
Company Newsletter
70%
Company Website
80%
E-Mail
60%
Brochures
30%
Combined with Safety Workshops and Meetings
50%
Manager/Supervisor
70%
Videos
0%
Training Programs
displays in company locations 17. Hard hat stickers
7. Environmental contests
18. Interactive training
8. Interactive training programs
games
9. Cafeteria “tent” cards
to Have the Greatest Impact & Most Retention?
1. Daily electronic newsletters 2. Top management speeches/presentations 3. Environmental training programs 4. Annual Environmental conference 5. Town Hall meetings 6. Website 7. Newsletters 8. Manager/Supervisor communication 9. Large scale community activities
New sletter 10%
1b. From The Choices Listed in 1a, List Your TOP 3 methods in Order of Effectiveness (cont’d)
#2 Method of Communication
Training 20%
Othe r 10%
Expect Them to Carry a Message to Their Community?
1. Communication to and through employees is our goal. 2. Carry information to communities, especially through
5. Is the Environmental Communication at Your Company Focused on Compliance?
Alw ays 10%
Fr e que ntly 40%
Se ldom 50%
6. What are the Most Significant Environmental Issues Facing Your Company?
1b. From The Choices Listed in 1a, List Your TOP 3 methods in Order of Effectiveness
#1 Method of Communication
E-M ail 20%
We bs ite 30%
Tow n Hall 10%
M gr /Supv 30%
Yes 80% No 20%
10. (cont’d) Have you found this to be effective?
Yes 30% Somewhat 50% Unknown 20%
1. People understand the economic benefits and can relate to those messages
Messages to Your Employees?
1. Environmental newsletter
11. Annual EH&S report
2. Conferences
12. Executive speeches
3. Daily electronic newsletters 13. External articles
10. Employee ID Badge attachments
19. Environmental events surrounding Earth Day
4. Are Your Communications Intended to Focus on Getting Information to Your Employees or Do Your
managers. 3. Not a well developed area yet. 4. Employees are a high priority audience and may be
called upon to represent the company in public forums. 5. Focus on what employees can do at work and home.
7. Have You Been Able to Document Any Measurable Benefit From Your Employee Environmental Communications Effort.
If YES, in What Way?
Yes:60% No: 40%
1. Measuring environmental website hits 2. Annual employee opinion surveys 3. Quarterly documentation of compliance 4. Annual EH&S progress report 5. Goals for managers and supervisors 6. Shorter cycle time for permit approvals 7. Better community relationships
10. In Order to Garner Employee Interest, Do You Share Specifics of the Potential Economic or Other Business
Risks Associated With Environmental Issues?
5. Has not been raised as a major issue.
9. When You Have Multiple or Complex Environmental Information That You Would Like to Communicate to Your Employees, What Communication Methods Seem
1a. What Methods Do You Feel Are Most Effective in Communicating Environmental Messages to Your Employees? (Check ALL that apply)
Communication Method
2. Somewhat (several responses) 3. These must be thoughtfully considered before communicating 4. Must be used to reinforce rather than confuse the message 5. Most of the time 6. Fines for non-compliance 7. Unknown (several responses) 8. Information is published through EH&S report 9. Especially when concerning compliance issues 10.If people are not attuned to the environmental benefit, typically
#3 Method of Communication
Training 10%
Brochure 10%
Othe r 10%
We bs ite 20%
New sletter 10%
E-M ail 10%
Tow n Hall 10%
M gr /Supv 20%
2. Do Your Employees Receive Questions From Friends & Neighbors About the Impact of Your
1. Air emissions 2. Water 3. Chemicals 4. Energy reduction 5. Takeback and materials in concern 6. TRI 7. Global Climate Issues 8. Security/Workplace Safety 9. Employee awareness
Long term goal is to inform employees enough about what we do as a company that they can act as ambassadors for the company to the public.
6. Both (several responses).
4. Kiosk TVs
14. Annual financial report
5. Manager’s goals for variable 15. Brown Bag lunches
compensation
16. Community volunteer
6. Posters—large & highly visible projects
Company on the Environment?
Ne ve r 10%
Fr e que ntly 20%
Occas ionally 70%
3. What Creative or Educational Methods are You Utilizing to Communicate Environmental
GEMI Quick Survey Results: Employee Environmental Awareness
GEMI Membership Meeting Orlando, FL
January 17, 2002
Facilitated by: Dean Miracle, Southern Co. {13 Companies Participated}
We bs ite 20%
Bulle tin Board 10%
Tow n Hall 10%
New sletter 20%
M gr /Supv 10%
1b. From The Choices Listed in 1a, List Your TOP 3 methods in Order of Effectiveness (cont’d)
60%
Bulletin Boards
30%
Town Hall Meetings
60%
NOTE: Results shown above indicate the percentage of respondents that indicated that communication source as a preferred method. Items listed under the “Other” topic have been included in the summary results for Question #3.
8. Do Your Employees Want to be More Informed About the Environmental Issues
Facing Your Company or Industry?
Yes 50%wenku.baidu.comSome 10%
Not much request 20% Don’t Know 20%
3. Many employees feel strong about environmental issues and want to deliver the message.
4. Environmental interest is not high, safety is a bigger issue.