上外全新版大学英语综合教程讲义-book3-unit7

女Book ⅢUnit 7 Making a Living

Text A Life of a Salesman

First Period

Ⅰ.Teaching Objectives:

Students will be able to

1.Understand the main idea (Bill Porter the salesman will never give in) and the structure of the text

(4 parts divided by the author with asterisks, flashbacks);

2.Appreciate the characteristics of journalistic writing;

3.Grasp the key language points and grammatical structures in the text;

4.Conduct a series of reading, listening, 预付and writing activities related to the theme of the unit.Ⅱ. Pre-reading Task:

1. Background information

Tom Hallman Jr., the author is a senior reporter specializing in features at The Oregonian. He joined the paper in 1980 and covered the police beat for a decade, longer than any reporter since the 1950s. While covering cops, Hallman began writing feature stories -- at first off the beat, then the stories of everyday people. He was a Pulitzer Prize finalist in beat reporting in 1995 and in feature writing in 1999. He has won the Ernie Pyle Award for human-interest writing, the ASNE Distinguished Writing Award for nondeadline writing (twice), the feature-writing award from the Society of Professional Journalists and the Livingston Award for Young Journalists.

Bill Porter, the salesman in the story is a 65-year-old Portlander with cerebral palsy. He speaks with great difficulty and is a cripple with one of his limbs useless. When he was a young man, the state considered him unemployable and suggested he collect disability payments. He refused. Eventually he applied for a job in Watkins to work as a sales representative. He works on straight commission and gets no paid holiday. For several yeas he was Watkins’ top retail salesman and made much profit for the company. For more than 40 years he's earned a living selling Watkins products door-to-door in a territory. Bill Porter does rise above his limitation and gain dignity as a human being.

If you are interested in Bill Porter’s story, you can send letters for Mr. Porter to Tom Hallman

c/o The Oregonian

1320 S.W. Broadway

Portland, OR 97201

2. Discussion: what will you do in college in order to make a living after graduation?

(1)Enrich yourself by soaking up knowledge as much as possible for knowledge is power.

(2)Master some skills essential for qualification for some jobs.

(3)Much practice is also needed and apply what you’ve learned in class into your work..

(4)Build up other necessary qualities: being persevering, having a good state of mind,

hard-working, tolerant, enterprising, willing to learn new things, having group spirit.

2. Sales Promotion:

Sales promotion is the work of selling a product by all useful methods such as:

(1)powerful advertising;

(2)personal persuasion of possible customers by visit, phone or letter;

(3)exhibition;

(4)displays and demonstrations;

(5)competitions for prices;

(6)free samples;

Four stages in promoting a product:

(1)attract the attention of potential customers;