商务英语口语实用性论文
浅谈商务英语毕业论文
浅谈商务英语毕业论文作为一门应用学科,商务英语既要让学生学习丰富的商务知识,又要学习商务方面的各种英语表达,提高商务英语综合水平。
下面是店铺为大家整理的商务英语毕业论文,供大家参考。
商务英语毕业论文范文一:巧用多媒体,优化商务英语教学论文导读:随着计算机技术的飞速发展,多媒体产业也成为了发展最快、规模最大的产业,多媒体技术也在各个领域也得以广泛应用。
自然,这也将对商务英语教学起到不小的影响。
所以在传授商务知识的同时,如何能做到学生各方面能力的培养呢?现结合个人的一点教学实践,谈谈在商务英语教学过程中,如何结合多媒体网络技术的运用来培养学生的语言综合能力。
关键词:多媒体,商务英语教学,能力一、前言随着计算机技术的飞速发展,多媒体产业也成为了发展最快、规模最大的产业,多媒体技术也在各个领域也得以广泛应用。
如今,它对教学起到革命性的作用,从此将告别一支粉笔与一块黑板的教学模式,教学手段也将走上高速发展之路。
自然,这也将对商务英语教学起到不小的影响。
商务英语是一门实用性、实践性都很强的课程。
它不仅要求教师有坚实的语言基本功,还要有广博的商务专业知识,所以此门课程责任重大。
故学好此门课程对学生,对教师都将是个挑战。
而如果能利用现代科技,通过巧用多媒体,这必定能优化商务英语教学过程。
二、多媒体的优势1.创设活泼和谐的教学氛围采用多媒体教学,可以将音乐带入课堂,调节学生学习氛围。
向学生展示图像,并辅以文字来说明,能将学生带入不同的情境。
所有的这些方法是传统教学模式所无法比拟的。
多媒体使用后,教学过程可以与声像文相结合,打破传统教学的局限。
各类材料可以相得益彰,古代的可以与现代的碰面,静态的可以与动态的结合,虚虚实实,给人以巨大的想象空间,所以多媒体创设了一个崭新而又和谐的教学氛围。
论文大全。
比如在商务英语教学过程中,当讲到银行业(王俊梁,2000)这一章节的时候,教师就可以利用多媒体,向学生展示国内外各色各样的银行图片。
大专商务英语论文范文
大专商务英语论文范文随着世界经济的发展,我国与世界各国之间的商务联系越来越密切,商务英语作为经济往来的重要桥梁也越来越重要,商务英语专业发展也越来越引人注目。
下面是店铺为大家整理的商务英语论文,供大家参考。
商务英语论文范文一:商务英语口语教学改革探讨摘要:近年来,目标导向型教学方法使教学活动从以教师为中心转向为以学生为中心,因此被广泛地应用于高等院校各个专业,但是在提高学生商务英语口语能力方面的研究还很少。
笔者以某高校国际贸易专业学生为例,探讨目标导向型教学方法在提高学生口语能力上的作用。
关键词:高校商务英语口语;目标导向型教学模式;口语教学一、引言随着我国和各国经济合作越来越多,国际交往日益增加,国际贸易专业陆续在各高校开办。
但是目前高校学生的商务英语口语水平不容乐观。
因此,如何提高高校学生的口语交际能力迫在眉睫。
而目标导向型教学方法强调在教中做,在做中学,可以将教学内容目标化,以达到目标作为实践的动力,在过程中有效融合知识和技能,让学生在学习过程中始终保持主动、积极地学习状态。
目标导向型教学方法做到了以学生主体为中心,把知识的学习和技能的掌握有机地结合了起来,对商务英语口语能力的提高起到了巨大的推动作用。
二、我校商务英语教学现状(一)商务英语口语教学目标商务英语口语的教学目标在于培养学生的英语交际技能,使学生能够运用英语完成日常对话以及相应商务活动,主要是为了让学生在商务情境中学习语言,通过学习语言进一步提高商务知识与技能。
(二)商务英语教学中存在的问题在一年的教学中,笔者发现:(1)学生的英语水平参差不齐,给教学带来了很大难度。
在入学时,学生在进行专业选择时有很大的随机性,他们并不了解国际贸易专业对英语口语的要求,很多学生英语底子较为薄弱;(2)也有一部分同学英语基础较高,但这类学生存在的一个重要问题就是比较适合于应试教育,“动口”能力远差于“动笔”能力,这也大大影响了口语教学的效果;(3)可能是受到传统文化的影响,很多学生羞于用英语进行表达,害怕出错,这也阻碍了英语口语课程的推进;(4)由于受到应试教育的影响,学生往往会觉得学习语法和掌握词汇远远重要于英语口语知识的积累,从而忽略了商务英语情境对语言学习的重要性。
关于商务英语论文范文
关于商务英语论文范文随着我国经济全球化、国际商务快速发展的进一步深化,各个领域都离不开商务英语人才。
下面是为大家整理的商务英语论文,供大家参考。
商务英语论文范文一:医学院商务英语论文一、研究对象和方法1.研究对象作者所在学校2012级五年制临床医学系学生,共532人,男284人,女248人。
其学习公共英语时间为一年半,即从大一入学即开设公共英语课程,目前为大二下学期,之前并未是接触过商务英语课程。
2.研究方法通过问卷调查以及与学生面对面的谈话获取其对商务英语课程的看法,设计内容包含“你之前是否接触过商务英语知识”,“你是否对于商务英语相关课程感兴趣”,“你是否会选择商务英语作为英语提高课”等选项。
通过查阅有关文献资料并依据有关学科的理论方法,初拟了调查问卷,并在调查前进行了信度和效度的检验,本研究共发出调查问卷500份,实际回收478份,回收率95.6%。
二、结果在I选项“你是否对于商务英语相关课程感兴趣?”中,72%的学生选择了“是”。
在II选项“之前有接触过商务方面的知识么?”中82%的学生选择了“没有”。
在III选项“你认为医学专业学生是否有必要学习商务方面的课程?”中63%的学生选择了“是”。
在IV选项“你认为商务相关课程对你是否会有求职或创业方面的帮助?”中78%的学生选择了“是”。
在V选项“你是否会选择商务英语作为英语提高课?”中70%的学生选择了“是”。
数据表明大部分的学生对于商务英语课有兴趣并希望作为提高课开设。
三、讨论结合调查问卷以及与学生的座谈,作者构思出商务英语教学改革的实施方案,其指导思想和目标为:(1)运用现代教育技术,改革教学模式、教学方法和教学手段。
具体是以多媒体教育为主导,更多的运用视频,图片等方式讲解。
(2)以学生为主体,更多寻求学生的反馈,激发学生的学习积极性。
(3)逐步实行分级教学,达到因材施教。
在教学改革的内容上,要求转变教学理念,以学生为中心安排实施教学计划。
英语的商务英语口语(必备12篇)
英语的商务英语口语(必备12篇)英语的商务英语口语第1篇DEREK JONES: The technology is the same as德里克.琼斯:技术和我们的一样。
I have never seen two products which are so我从没见过两个如此相象的产品。
In concept and design there are no basic在理念和设计上没有根本的不同。
However I have examined the components and the 没有。
但是,我检验过部件和xr590……KATE MCKENNA: What is the xr590?凯特.麦凯纳:xr590是什么?DEREK JONES: The xr590 is the power source which drives dealer 德里克.琼斯:xr590是驱动"商人丹"的能量源。
I think it has a few我认为它有几个弱点。
It' s not as还不是很完善。
In my opinion it' s not reliable enough for我看对儿童来讲还不足够可靠。
don bradley: Exactly how unreliable is it?堂.布拉德利:具体讲,怎么个不可靠法?DEREK JONES:Ican' t say德里克.琼斯:我说不出来。
I haven' t completed the tests我还没完成测试。
It' s too early to现在说为时太早。
KATE MCKENNA: Will it affect their sales?凯特.麦凯纳:这会影响他们的销售吗?don bradley: Derek?堂.布拉德利:德里克?DEREK JONES: Not much in the first six months, i 德里克.琼斯:我想最初的6个月不会有太大的影响。
有关商务英语方面论文商务英语毕业论文
有关商务英语方面论文商务英语毕业论文商务英语是外贸人员同世界各地开展进出口贸易时用于洽谈交易、联系业务的一种应用语言。
下文是WTT为大家整理的有关商务英语方面论文的范文,欢迎大家阅读参考!有关商务英语方面论文篇1浅论商务英语教学美国的次贷危机演变成金融危机,不仅威胁了美国经济,也殃及世界上其他国家,其负面效应对中国经济形成了较大的冲击,尤其是对外依存度较高的外贸行业受到的影响则更大。
严峻的经济形势很大程度上影响了商务英语专业学生的就业。
商务英语专业的学生在日趋白热化的就业竞争中胜出?这对商务英语教学提出了更高的要求。
一、商务英语课程特点与教学现状Hutchinson和Waters认为商务英语是专门用途英语中的一个分支,是一门以语言学为主导、吸收了一切与商业相关的领域的学科研究方法的综合陛学科,基本上属于应用语言学。
从语言的角度看,商务英语是商务环境中应用的英语,但从内容而言,商务英语叉不能脱离商务。
其特点是:(1)以目的为导向;(2)以自我学习为中心;(3)真实语料2]。
例如,BEC商务英语口试主要考查考生商务交往过程中运用英文的能力。
商务交往主要包括建立和保持商务联络、谈论工作、制定计划与安排工作等,目的性和实用性较强。
20xx年高等教育出版社出版的《体验商务英语》还设置了真实的案例分析。
改革开放后,中国众多高校纷纷开设“经贸英语”、“商贸英语”、“商务英语”以及“外贸英语”等课程,培养既通晓外语又精通国际商务的复合型人才。
有的院校如上海对外贸易大学还开设了相关的研究生课程。
另外,出版了一系列商务英语教材,例如英国剑桥大学出版社出版的级商务英语教材,与其相关的商务英语考试和培训已获得了广泛的关注和肯定。
但是,我国多数讲授商务英语的英语教师由于受专业知识的限制,往往用讲授基础英语的方法进行商务英语教学,以词汇和语法教学为主;而多数讲授商务英语的商务专业课教师由于缺乏语言教学的经验,教学中以翻译为主。
商务英语专业毕业论文(最新5篇)-最新
商务英语专业毕业论文(最新5篇)商务英语专业要求学生受到英语听、说、读、写、译等方面的良好训练,掌握英语语言和文学、政治、经济、管理、社会文化等方面的基本理论和基本知识,并通过英语专业全国四级和八级考试。
下面是精心为大家整理的5篇《商务英语专业毕业论文》,希望能够给您提供一些帮助。
商务英语教育改进措施篇一1、改进教学内容。
在语言经济学视角下,加强对课程设置的改革,可以提升商务英语的教育质量,并且可以提升商务英语的语言价值。
在目前的商务英语教学中,主要以基础、知识和能力为主要教学目标,难以满足社会的发展形式,同时不利于学生在社会的发展。
另外,商务英语的教学目标主要是便于学生和供应商的谈判,然而在实际教学中,学生通过实践课程难以有效的提升自身的专业素养。
因此,我国商务英语教育应该适当的改革教育内容,以期可以更好的促进学生的发展。
首先,商务英语的教学应该以基础知识为主要目标,要使学生具备扎实的基本功底。
其次,我国商务英语院校要提升学生的听说和翻译技能,使其可以更好的同外国客户进行交谈,从而可以提升学生的业务能力。
最后,我国商务英语教学中,应该设立一部分实践性内容,以期可以帮助学生掌握最新的岗位工作流程,进而可以为社会提供更多的实用型人才。
2、以社会需求为教育导向。
在商务英语的教学中,主要是以基础教学和交流为主,学生难以掌握企业的最新发展形式,不利于企业更好的融入社会的发展。
针对这种现象,我国商务英语院校应该积极的制定相应的措施,以期可以提升学生的适应能力。
首先,我国商务英语院校应该积极的在教学过程中添加应用实例,例如企业的最新发展动态和客户的最新谈判技巧等,只有在课程教育中添加实践性内容,才可以更好的提升学生的素质。
其次,我国商务英语院校应该加强对学生的实践技能训练,学校可以根据自身的经济条件,建立适当的实训基地,以期可以增加学生的课后实践,从而可以更好的使学生将理论与实践相结合。
最后,我国商务英语院校可以加强和社会企业的合作,将学生输送到企业中进行实习,这种方式不但可以提升学生的实践性能力,还可以提升学校的教学质量。
国际贸易中商务英语论文
国际贸易中商务英语论文1商务英语在国际贸易中的重要性随着我国对外开放的深入,国际商务交往越来越频繁,越来越多的外国企业来华投资,寻找合作的机会。
英语是一种世界通用语言,越来越被重视。
在我国与世界各国的经济交流不断加强的背景下,英语不仅是交流和沟通的工具,它还是提高国际竞争力的工具。
在国际贸易中,商务谈判是很重要的一项工作,商务英语起着非常重要的作用。
商务英语属于专业用途英语,不仅在于英语的日常交际功能,更重要的是英语实际交流能力,其实用性体现在对外贸易过程中运用英语口语为交流工具的谈判与磋商。
对一个公司来说,掌握并运用好商务英语,是企业提高自身能力、增强对外贸易实力的要求和保障。
2商务英语在国际贸易中的应用技巧商务英语是国际贸易谈判对话中的沟通桥梁,具有很高的应用技巧。
使用适当的商务英语应用技巧,可以充分表达自己的观点,构建和谐融洽的沟通关系,实现谈判的成功。
通过对商务英语应用技巧的分析,以下分为五条进行总结。
2.1谈判前做好充足准备商务谈判的准备工作是商务谈判前的一个重要组成部分,是谈判的基础和重要保证,也是技巧的一部分。
第一,要做到对对手的情况有一个全面、细致的了解和分析,通过详细了解和分析,对谈判的提纲内容重新筛选;第二,必须有一个全面的考虑,善于把握重点,找出对方和我们自身的优势,进行对比和分析。
2.2积极使用语言技巧国际贸易谈判的专业英语语言涉及很多专业性很强的英语单词和短语,甚至是一种特殊的举止,需要商务英语翻译坚持信雅达的翻译原则,翻译时需使灵活实用意译和直译等技巧,使用一些适当的修辞。
另外,商务英语沟通时一定要注意语言艺术的技巧,主要是指在国际贸易谈判中需要掌握谈判双方的商业心理和兴趣,爱好等,尽可能采用委婉沟通技巧,赞美表扬沟通技巧、明晰和含糊的沟通技巧、朴实无华的语言沟通技巧等等,为谈判营造一个轻松的沟通氛围。
2.3谈判中注意礼貌用语贸易交往中,文明用语方式可以博得尊重。
在国际贸易谈判中,谈判双方在确保自身利益的前提下使用礼貌用语,可以构造良好的谈判气氛。
商务英语口语范文
商务英语口语范文Good morning, everyone. Today we are going to talk about business English oral practice. In this course, we will learn how to communicate effectively in different business situations.Firstly, let's start with a typical scenario in a business negotiation. Imagine that you are negotiating with a potential client about a new business deal. Here is a sample conversation:You: Good morning Mr. Smith, thank you for coming. It's great to have this opportunity to negotiate with you.Mr. Smith: Good morning, Ms. Chen. The pleasure is mutual.You: Let's start with the negotiation. We have reviewed your proposal and we appreciate your competitive price. However, we are hesitant about the payment terms. We would like to discuss it further.Mr. Smith: Sure, I understand your concerns. Could you please clarify what you mean by "payment terms"?You: We prefer a shorter payment period, say 30 days, instead of the current 60 days. Is it possible for you to adjust your payment terms accordingly?Mr. Smith: I see. Let me consult with my colleagues and see if we can work out a solution that satisfies both of us.You: Thank you, Mr. Smith. Time is of the essence, so I hope we can reach an agreement soon.Mr. Smith: Absolutely, Ms. Chen. We value this business opportunity and we will do our best to find a win-win solution.Secondly, let's move on to another common situation in business communication – making a presentation. Suppose that you are going to give a presentation to your co-workers about a new product launch. Here is a sample speech:Hello everyone, I am excited to introduce our new product line –the X series. As you can see from the brochure, the X series features advanced technology and sleek design, which will appeal to a wide range of customers.We believe that the X series has the potential to become a game-changer in the market, and we are committed to making it a success. To achieve that goal, we have developed a comprehensive marketing strategy that includes both online and offline channels.Our online campaign will leverage social media platforms such as Facebook, Twitter, and Instagram, to create buzz online and engage with our target audience. We will also launch a series of promotions and giveaways to incentivize customers to purchase the X series.In addition, we will partner with leading retailers and distributors to showcase the X series in their stores and offer special discounts and bundles. Our sales team will also participate in trade shows and industry events to demonstrate the features and benefits of the X series to potential customers.We are confident that our strategy will generate substantial sales and revenue for our company, and we welcome your feedback and suggestions on how to further improve it. Thank you for your attention, and let's make the X series a success together.In conclusion, mastering business English oral practice requires not only language skills, but also situational awareness, critical thinking, and interpersonal communication. By practicing and honing these skills, we can enhance our effectiveness and professionalism in the global business world. Thank you for your attention, and let's get started.。
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商务英语论文
商务英语论文商务英语是为国际商务活动这一特定的专业学科服务的专门用途英语,所涉及的专业范围很广,并具有独特的语言现象和表现内容、文体复杂。
下文是店铺为大家整理的关于商务英语论文的范文,欢迎大家阅读参考!商务英语论文篇1浅析英语商务谈判技巧[摘要] 随着经济全球化的发展。
中国的国际贸易也越来越发达。
要想和外国人做好每一笔生意,你必须了解世界各国的文化。
国际贸易中跨国的商务谈判在所难免,所以你也必须懂得把全界各国商人的谈判风格研究从文化的角度来探讨国际商务谈判,分析国际商务谈判过程、世界各国商人的谈判风格,增强中国商人在国际贸易中的竞争力。
[关键词] 语言技巧谈判风格谈判技巧一、前言一个涉外商务谈判人员不仅要熟识谈判原则、相关法律和商务业务,而且要掌握一些谈判技巧,熟练地运用一些语用策略,即灵活运用语言的表达、手段、技巧等以实现预期的谈判日标。
商务谈判是一项解决问题、达成协议的复杂过程。
这项交互性任务涉及交际的各方面:交际人物、工作内容、交际形式、交际方法、交际内容、交际场景、个人能力等。
谈判人员的言语表达要根据情况而变化,针对不同的谈判对象而运用语言策略。
在商务谈判过程中,成功的语用策略无疑起着积极的作用。
本文探讨商务英语谈判中语用策略的运用。
二、英语谈判技巧1.商务谈判前的准备商务谈判前的准备也是商务谈判技巧的一部分,她往往会起到令人意想不到的效果)谈判前,要对对方的情况作充分的调查了解,分析他们的强弱项,分析哪些问题是可以谈的,哪些问题是没有商量余地的;还要分析对于对方来说,什么问题是重要的,以及这笔生意对对方重要到什么程度等等。
同时也要分析我们的情况。
假设我们将与一位大公司的采购经理谈判,首先我们就应自问以下问题:一要谈的主要问题是什么?一有哪些敏感的问题不要去碰?一应该先谈什么?一我们了解对方哪些问题?一自从最后一笔生意,对方又发生了哪些变化?一如果谈的是续订单,以前与对方做生意有哪些经验教训要记住?一与我们竞争这份订单的企业有哪些强项?一我们能否改进我们的工作?一对方可能会反对哪些问题,一在哪些方面我们可让步?我们希望对方作哪些工作?一对方会有哪些需求?他们的谈判战略会是怎样的?回答这些问题后,我们应该列出一份问题单,要问的问题都要事先想好,否则谈判的效果就会大打折扣。
商务英语论文参考范文
商务英语论文参考范文近些年来,各国商贸活动以及国际经济往来日益频繁,这使得商务英语在商务语境中的交流作用显得愈发重要。
下文是为大家搜集整理的关于商务英语论文参考范文的内容,欢迎大家阅读参考!商务英语论文参考范文篇1浅析商务英语词汇特点摘要:人们把从事应用在商务场合中的英语,它涉及技术引进、对外贸易、招商引资、对外劳务承包与合同、国际合同、国际金融、涉外保险、国际旅游、海外投资、国际运输等活动所使用的英语统称为商务英语。
商务英语源于普通英语,但又具备普通英语所不具有的独特性。
本文拟通过对商务英语词汇的特征进行概括,以帮助商务英语学习者更好掌握商务英语词汇,提高商务交际的语言应用能力。
关键词:商务英语词汇特点在我们熟知的生活英语、学术英语之外,还存在一种应用在商务场合中的英语,它涉及技术引进、对外贸易、招商引资、对外劳务承包与合同、国际合同、国际金融、涉外保险、国际旅游、海外投资、国际运输等等,人们把从事这些活动所使用的英语统称为商务英语。
商务英语源于普通英语,但又具备普通英语所不具有的独特性。
本文拟通过对商务英语词汇的特征进行概括,以帮助商务英语学习者更好掌握商务英语词汇,提高商务交际的语言应用能力。
商务英语的独特性之一就是:商务英语的词汇特点。
商务英语有许多完全不同于普通英语词汇之含义的词汇和专业术语一、商务英语有许多完全不同于其它种类英语词汇之含义的词汇和专业术语专业术语是指适用于不同的学科领域或专业的词,是用来正确表达科学概念的词,具有丰富的内涵和外延,专业术语要求单义性,排斥多义性和歧义性,且表达专业术语的词汇都是固定的,不得随意更改。
Classic CRM grew out of benefits that companieslike Digital,IRM and Xerox found in exchangingcustomer information between field technicians andsales groups.They abandoned carbon paper forms anddone in to e-mail and automated reports in the early1990s.Field support for sales and service employeesis still an important CRM driver,but the tools nowinclude browser-equipped phones and laptops using links to large data base systems.在这样短短的一段对话中就出现了如carbon paperforms(复写纸形式),automated reports(自动报表),browser-equipped phones(带浏览器的电话),links(虚拟专用网),data base systems(数据库系统)等有电子商务专业方面的词汇。
商务英语毕业论文 英文
商务英语毕业论文英文The Importance of Business English in the International WorkplaceAbstractBusiness English has become increasingly important in the global workplace as the world has become more interconnected and businesses have expanded beyond their domestic borders. This paper will examine the importance of Business English and its role in the international workplace. It will explore the language skills required for effective communication in the workplace and the benefits of being proficient in Business English. In addition, this paper will analyze the challenges that non-native speakers face in learning Business English, and how they can overcome these challenges. Finally, it will provide recommendations on how to improve language skills and become more proficient in the use of Business English in the workplace.IntroductionBusiness English is the use of the English language in commercial and business activities. As the world continues to become more globalized, the need foreffective communication has become more important in the workplace. Effective communication can lead to increased productivity, better relationships with colleagues and clients, and ultimately, greater profitability for the business. Therefore, it is essential that employees are proficient in Business English, particularly in international workplaces.Language Skills for Effective Communication in the WorkplaceThe language skills required for effective communication in the workplace are listening, speaking, reading, and writing. Listening involves hearing and comprehending what others are saying. Speaking involves articulating thoughts and ideas clearly and concisely. Reading involves understanding written texts and being able to interpret meaning. Writing involves expressing thoughts and ideas in writing in a clear and concise manner. To be proficient in Business English, individuals should be able to use these language skills effectively.Benefits of Being Proficient in Business EnglishBeing proficient in Business English has many benefits, particularly in international workplaces. Firstly, it allows individuals to communicate effectively withcolleagues and clients from different countries and cultures. Secondly, it can improve job prospects and career advancement. Thirdly, it can increase business opportunities and lead to greater profitability for the business.Challenges Faced by Non-Native Speakers in Learning Business EnglishNon-native speakers may find it challenging to learn Business English due to several factors. One of the main challenges is that English is a complex language with many rules and exceptions. Furthermore, Business English has specialized vocabulary and jargon that may be unfamiliar to non-native speakers. Cultural differences can also pose challenges, as certain expressions and idioms may not be familiar to non-native speakers.How to Overcome the Challenges of Learning Business EnglishNon-native speakers can overcome these challenges through various methods. Firstly, they can take English courses that are specifically designed for business purposes. Secondly, they can improve their language skills through reading, listening, and speaking practice. Thirdly, they can immerse themselves in English-speakingenvironments, such as attending workshops or seminars, conferences, and networking events.Recommendations for Developing Proficiency in Business EnglishTo develop proficiency in Business English, individuals can take the following steps. Firstly, they can read business-related materials, such as newspapers, magazines, and books. Secondly, they can listen to business-related podcasts, news broadcasts, and videos. Thirdly, they can practice speaking business English with colleagues and classmates. Finally, they can participate in workshops and seminars to improve their language skills and gain exposure to specialized vocabulary and jargon.ConclusionIn conclusion, business English is an essential skill for individuals who work in international workplaces. Effective communication is critical for success in the workplace, and being proficient in Business English can improve job prospects, increase business opportunities and lead to greater profitability for the business. Although non-native speakers may face challenges in learning Business English, they can overcome these challenges through various methods, such as taking English courses, reading, listening and speaking practice,and attending workshops and seminars. Developing proficiency in Business English requires dedication and effort, but it is essential for success in the international workplace.。
商务英语论文范文
商务英语论文范文(3)商务英语论文范文Chapter Two Impact of Cultural Differences on International Business NegotiationsWith the rapid development of economy, we need to do business with businessmen under different culture background, so in order to reach trade agreement, it is necessary for us to study the impact of culture differences on international negotiation in global business activities. The impact of culture differences on international negotiation is extensive and deeply. Different cultures divide the people into different group and they are also the obstacles of people’s communication. Accordingly, it is required that the negotiator should accept the culture of each other. Furthermore, through culture differences, it is important that the negotiator reveal and understand the other party’s goal and behavior and make him or herself be accepted by the opponent to reach agreement finally2.1 Impact of Value Views Differences on International Business NegotiationsValue Views Differences on International Business Negotiations fall into three types: time view, negotiation style, thinking model. Each has big influences on business negotiation2.1.1 Impact of Time View Difference on Negotiation.The t ime view which affects the negotiator’s behavior varies from east countries to west countries. The oriental or the Chinese negotiators are usually cautious and patient. They need to go through the phrases of coming up with proposes, bringing up objections and ending the trade which takes a longer time. And they hope to arrange rich time to go on a negotiation, thusknowing more about the opponent .They are good at long and continuous battle. While west people or we could say American people, consider time is precious. They tend to resolve problems swiftly. So, in business negotiation, American businessmen often complain about the delay and the lack of efficiency of negotiators from other countries, while these countries also make a complaint that the Americans lack patience. There is a popular saying among American negotiators and businessmen: It is prohibited to steal time. That shows the time view of Americans. To them, time means money. The time view of Chinese is cyclic. They use long-term and systematic viewpoints to value the importance of the topic. A famous people classify the time view into two kinds: straight-line time viewand cyclic time view. The former pay more attention to concentration and speed, and the later stress doing many things at one time. That they insist on different time view leads to different negotiating style and method. The American people represent the straight-line time view and they have a strong awareness of modern competition. They look for speed and efficiency. So they value time badly and consider time as a special commodity whose value could be assessed. They often use minute to calculate time .They hope to reduce negotiation time at every phrase and want to complete the negotiation quickly. But the Chinese time view is cyclic and they place emphasis on unity.Moreover, it is necessary to be punctual at negotiations. West people have a strong time view, if you don’t comply with the appointment time, they may give you a punishment and they will regard you as unreliable and irresponsible person. Being late for negotiation will give the west businessmen opportunities to exert pressure onyou, and then you will lose the status of beinginitiative.2.1.2 Impact of Equality View Difference on NegotiationAmerica went through the bourgeoisie revolution of striving for the equality and freedom, so they take equality into their heart. Americans stick to equality and fairness in business, and hope that both could gain benefit. When introducing the topic or situation, the west people would like to use concrete method, particularly data.Their negotiating method is that they will describe their viewpoint and propose at the beginning in order to get initiative. Under this principle, they would come up with a reasonable resolution which they think is very fair. In business relationship, the sellers from America regard the buyer as a counterpart. Americans are fairer than Japanese is sharing benefits. A lot of American managers think fair division of profits is more important than how much they could get. At this point, the east people are different. Because of the deeply influence of class view, they don’t pay much attention to equality. They usually adopt single-win strategy in business negotiations. When involving economic benefits they think much about their own benefits and profits and don’t give so much attention to the benefit of their partners. The market economic system of developed countries is quite mature, so west countries take win-win strategy more in negotiation; basically, they could take the benefits of both into consideration.2.1.3 Impact of Objectivity Difference on NegotiationThe objectivity in international business negotiation reflects the degree to which people treat any things. West people especially Americans have a strong objectivity on the understanding of issues. At negotiation table, Americans don’tcare much about relationship between people. They don’t care if the status of the opponent is equal to theirs. They make decision based on facts and data, not people. The saying that public things use public ways is a reflection of American objectivity. Therefore,Americans emphasize that Businessmen should distinguish people and issues, what they are really interested in is the actual problems. But in the other parts of the world, it is impossible for them to distinguish people and issues2.2 Impact of Negotiating Style Differences on International Business NegotiationsThe impacts of negotiating style differences on international business negotiation mainly exist in negotiating method and negotiating structure. Take the negotiation between America and China as a example, since the oriental care more about unity in thinking, they method they adopt in negotiation is from unity to parts, from the big to little, from the abstract to the concrete, that is to say they should each agreement on general terms, then begin to talk about the concrete terms. And usually not until the end of the negotiation do they make compromise and promise based on all the items, and then to reach agreement. The west people are influenced by analytic thinking, so pay more attention to logical relations between things. They consider more about concrete things than integrity. And they tend discuss the concrete items at the beginning of negotiation, so they often resolve the price, delivery and issuance respectively at first. And they may make compromise at every detail, so the final contract is the combination of many little agreements. The negotiating structure is linked with cultures. Negotiating structure mostly refers to the number of the participants. In business negotiation, the foreign delegation is usually composed by 3-5 people, while the Chineseone could be more 15 people. The foreign negotiators not only need to negotiate with their counterparts but also need to discuss with related person in charge or the government. When making the final decisions, the Chinese negotiators often discuss the results repeatedly from the workers to the board to avoid being decided by a single person. That results from the influence of collectivism. So they often said to their partners: Let us think about it. Let us discuss it. But the west negotiators could make the final decision without going back for discussion. That because their admire individualism and hard working. They have strong independence. They would carry on according to the best ways after knowing their goals. What’s more, most west people think that they have the ability to deal with the negotiation situation on their own. And truly, they are brave enough to take responsibility.2.3 Communication ProcessIn the international business negotiation, communication process is very important, and it contains two parts, verbal communication and nonverbal communication2.3.1 Verbal CommunicationVerbal communication mainly refers to language communication. Language is important to international business negotiation, because it is how we reach out to make contract with others. We all agree that language play an important role in communication with people from different backgrounds. However, we may be less aware that cultural literacy is necessary in order to understand the language. If we select language without being aware of the cultural implications, we may not communicate well and even send the wrong message. Therefore, during the international business negotiation process, a goodinterpreter can help overcome the cultural barriers.2.3.2 Nonverbal CommunicationSimply, nonverbal communication refers to communication without the use of words. Even if you know the language, cultures differ in the use of nonverbal communication. Cultural differences may cause negotiators to play differently on facial expressions, gestures, and the other kinds of body language.Researchers have shown that the words a person speaks may be far less important than the body language used when delivering the verbal message, and they estimate that less than 30% of communication between two individuals within the same culture is verbal in nature. Over 70% of communication takes place nonverbally. Some other scholars even say that 90% of the information is actually transmitted through nonverbal means. We are not sure of that. But one thing we are sure is that in face-to-face communication nonverbal signals are just as important as verbal message.Take head movement for example, generally speaking, in most cultures nodding one’s head is seen as agreement while shaking one’s head is seen as rejection. But, in Bulgaria, for instance, people may nod their heads to signify no and shake their heads to signify yes. A lowered head in the western culture can signify defeat or uncertainty. In Asian cultures lowering one’s head may mean acceptance2.4 international Thinking and Analytic ThinkingEasterners lay stress on harmony and entirety, while westerners on analysis and part. In other words, easterners view things from whole to part, while westerners from part to whole. Chinese people have been accustomed to dividing one issue into two opposite parts that are considered as interactive andinterdependent; they hold the view that human and nature are an indivisible unity. With regard to the relationship among people, they appeal to collectivism and trust their own intuition. For thousands of years, this kind of thinking pattern has occupied a dominant position in China and becomes the core of cognition and communication. Therefore, Chinese people are used to making a comprehensive survey of the overall situation first, and then thinking over details. They depend on intuition and are imbued with im agination. People call this “round thinking mode” (Jia Yuxin, 1997).Western thinking pattern is noted for logic, analysis, and linearity. By adopting the method of bisection, westerners consider subject and object, material and spirit diametrically opposed, i.e., things just have two possibilities, either this or that, when thinking, westerners usually start from parts, and then think about the whole situation, which is called “linear thinking mode”(Jia Yuxin, 1997,p.100).2.4.1 Concrete Thinking and Abstract ThinkingBasically, people in any country have concrete thinking pattern and abstract thinking pattern. However, due to the difference in history and culture, each nation has its emphasis on either of them. On the whole, traditional Chinese culture is known for concrete thinking while western culture for abstract thinking. Based on experience, concrete thinking depends on analogy, metaphor and symbol. Ancient westerners adopted abstract thinking to deal with problems by means of concept, judgment, and reasoning.商务英语论文范文将本文的Word文档下载到电脑,方便收藏和打印推荐度:点击下载文档文档为doc格式•共6页:•上一页•1•2•3•4•5•6 •下一页。
商务英语英文版毕业论文[修改版]
第一篇:商务英语英文版毕业论文Putting Aside Some Money for the RainyDayEnjoying a Safely Happy LifeFrom People's Insurance Company (group) of China enlarge to the whole insuranceMajor: Business EnglishClass:Class 2 of 2007 Grade Name:xxxStudent ID:xxxxxxAbstractThe old said: “Nothing is so certain as the unexpected.”When people faced misfortune,sickness and disaster befallen all of a sudden that always made us feel quite alone and helpless mean a while. However, after the world’s development of insurance business, we can build a shelter for ourselves on the trip of our life to help us keep out the wind and rain, meanwhile, which can confirm our confidence. When I entranced into the insurance, firstly, I attended the training for the clerk freshly and acquired the qualification of insurance agent. Secondly, I went out of my company and started to touch the market, followed the charge to “run business”and familiar the basic process of insurance operation. At last, I should achieve to invite the customers, explained them the knowledge about insurance and identify the insurance policy. On this text I gave the truth state and feeling of affairs and which I realized and obtained to apperception the main idea of the specialized train and the treasure of group spirit. From these, I had my personal ability promotion and grasp human affairs of our society, to make a good beginning for the trip of my work.Key words: insurance;training; study; insure; invite the customers; written permissionFor the first time I entered my career to attend the meeting in the morning, I was attractive deeply by the atmosphere in the field of the meeting that their persistence and pursuit of insurance attract me greatly. They taught me by precept and example, the ship which I took which named IPCC started on its journey. I started my journey of insurance followed them and to experience the wonderful life in the world of insurance. The insurance is a piece of love and possession the awareness of insurance is become the necessary survival capability of our modern society. The former British Prime Minister Winston Churchill said: “I am convinced, for sacrifices so small, families and estates can be protected against catastrophes which would otherwise smash them up forever.”The journey of our life can’t be smoothly every times, though we are in the society which material civilization and scientific and technological civilization had extremely development, we still can’t avoid the nature of order that such matters as birth, death, illness and old age. Meanwhile we should overcome the accident which came unexpectedly and faced the fiercely pressure of competition. However, if we took insurance, that just like we sowed the beautiful flower of happiness which could bring us the harvest of fortune. She would open an umbrella for us before the cloudy and rainy coming to reduce the risk to us. Insurance is not the symbol of fortune but its safeguard. Buy the bills of insurance is not the consumption but the investment that could make your future better.My business knowledge had great improved by studying and training during a term, so I made a decision to myself that I must achieve brilliant achievements in this splendid industry. Work on the insurance must got the certificate about insurance agent which we should learn the basic law of insurance seriously and pass the examination. It’s a huge challenge and breakthrough to me because my major is English in my college times. I get up very early every morning then hurry to company and attend the training class for freshly to study the course seriously. When I back home every night I should revision the course seriously which I learnt during the day. Then I would fulfill the homework and sample examinations. When I come across the difficulty such as some professional words I would make a mark in the book and toask the teacher the next day. All the teachers explained to me patiently and take examples to make me understand deeply which make me had great progress.After that I attended a exam about the certificate about insurance agent which organized by the administration of insurance agent. I entered the exam room nervous in a hot summer for this time only could success and couldn’t be failing to me as it’s the conclusion of this period study. After two hours later, I got the excellent marks—90 to pass the exam, meanwhile, I got the certificate about insurance agent. The period of training is over. The manager arranged me to the Personal Insurance Department to exercise my market ability and got to the goal that combined the theory with practice. I visited the consumers with my charge everyday to found out their demands and how much they perceive the insurance during which I realized several basic processes that our company operation. That’s made me great mirror and promotion during my following work. I also learnt to invite some consumers to attend the product explaining meeting of our company. I combined what I had learnt with the imitation last several days showed the basically items to the consumers and explained patiently when they were understood a little that made the consumers very satisfied to me. However, not all of them recognized insurance for the first sight and invitation, even to sign bills in the first meeting. That need us to visit them more times, told them the knowledge and profit of the insurance. Everyday I worked hard to visit the consumers till list a bill totally by myself successful. In my opinion, that would be OK and I could take a breath, however, I never thought that consumer’s ID card would over date in two years. The consumer’s considered whether his profit could got easily in the future, he asked to changed his data information. Because the materials about him were handed on to the department concerned to check out by basic process of our company. In this circumstance, he should went to the Police government for I asked the cheeked guarantee department specially that they said he went to list a proof about his ID card wouldn’t use in two years. But he still couldn’t set his heart at rest and insisted on to changed the information materials which means that all of his billswould rewrite meanwhile all his materials should rechecked one by one. It brings me many troubles in my work.In our service industry we should make all our efforts to make consumers satisfied and think about them all the times. So I handle insurance procedure for him again, according to his mind, changed the beneficiary’s information which made him very satisfied with my service and he said “thanks a lot”to me. Heard this, I felt very excited though I was tired for the consumers’approved my work.I learnt that in service industry we should establish the consumer is first and think before customers were thinking, anxious before customers anxious, try our best to make the service better could win therespect ,understanding, trust and supporting. Thereby express the head effecting and the expansion of service work make the road extender and broader. In insurance is like this, so does others. Only experience the practical inthe society can people master the gnosis and enhance their abilities. That is to say, read a lot and make trip further. Through the contact with customers, I learnt the way how to get along with others, enhance the accomplishment, realized that before we are doing something should we get along with people quite well at first. Meanwhile, I learnt the life is not easy and work is hard. Only as busy as a bee is the truth and no one can successful in a haphazard fashion.The accident of BaiJing Bay caused civilian pay great attention on it, meanwhile it provide the companies of insurance great opportunity. Almost all of the news media reported the event, thus the leader of our company received the invitation from The First Time came to the scene of the accident and replied the journalists’report in which he gave a detail descriptions on the knowledge of family property’s insurance, then answered the questions that civilian misunderstands. By the survey of the civilian, we can know that most of them didn’t know the insurance at all; some of them even didn’t know the existing of this kind of insurance. Our company threw great promotion to propaganda by clerks of us, some of the citizens gradually have the conscience and demand to buy the insurance of family property in PICC. Some people lived in the strict that houses had damaged said that if they had known the accidentwould happened they should bought the insurance at first, but it’s late. Things do like this, no one will know the accident would happen. But when it happened, it was fried egg whites with black mushroom and ham to the one who bought the insurance. However, the accident to a family who didn’t buy the insurance were a huge burden just as add insult to injury. In this moment, the valuable of insurance is reflected totally.Through the experience of the internship in the insurance company, I enhanced in all directions and acquired great achievement. That gave me a basic experience to my work in the future. I am firmly confident that the road of my career would become broader and broader ensuring me a bright future.第二篇:商务英语毕业论文浅谈听说法在商务英语教学中的运用摘要:在经济全球化的进程中,我国与世界各国的经济合作越来越频繁,国际商务领域日益广泛,商务英语已成为重要的交流工具。
有关商务英语论文
有关商务英语论文教材是语言教学活动的一个重要组成部分。
现今我国的商务英语教学现状是大部分商务英语教师缺乏商务知识与商务经验。
下面是店铺为大家整理的有关商务英语论文,供大家参考。
有关商务英语论文范文一:浅谈商务英语的特点论文导读:商务英语(Englishforbusiness)是指在商务场合中,商务活动的参与者为达到各自的商业目的,遵循行业惯例和程序并受社会文化因素的影响,有选择地使用英语的词汇语法资源,运用语用策略,以书面或口头形式所进行的交际活动系统。
然而,对在职学生来说,商务英语最大的特点仍然是其实用性,即语言的实际应用比理论知识更重要。
商务英语是建立在普通英语基础之上的,是英语的一种应用变体。
作为商务活动联络交际工具的商务英语,主要包括专业知识、英语基础知识和英语语言技能等。
关键词:商务英语,特点,普通英语,专业0.引言商务英语(English for business)是指在商务场合中,商务活动的参与者为达到各自的商业目的,遵循行业惯例和程序并受社会文化因素的影响,有选择地使用英语的词汇语法资源,运用语用策略,以书面或口头形式所进行的交际活动系统。
1.商务英语的种类商务英语有不同种类,其中最重要的是根据教学对象不同而划分的不同变体,即:在校大学生(没有工作经验)和在职学生(有工作经验)之间的区别。
在校大学生主要从书本中获得商业知识,其知识结构不完整,仅为理论性的,而且没有实际经验;因此,他们意识不到语言在现实商务情景中进行交际的重要性,他们对语言学习的期望仅仅依赖于在学校的经历和国家的政策。
然而,在职学生则受其教育背景的影响;在许多情况下,他们在工作中已获得一些必须交际的经历。
这种经历使他们重视自己的一些不足,如,流利程度、表达能力以及理解能力等。
在校大学生一般有两种需求:(1)他们的任务要求他们能阅读英语教材或听懂英语讲座,从而获得学历;因此,他们英语学习的主要内容是提高阅读、听力技能,并高度重视商务词汇。
大专商务英语论文参考范文
大专商务英语论文参考范文随着经济全球化的不断发展,国家之间商务经贸往来变得愈加频繁,商务英语作为专门用途英语更是得到前所未有的重视。
下文是店铺为大家整理的关于大专商务英语论文参考范文的内容,欢迎大家阅读参考!大专商务英语论文参考范文篇1论商务英语专业大学生实践技能创新培养摘要:本文以商务英语专业和商务谈判为切入点,从商务英语专业和商务谈判的简介、商务谈判的原则、商务英语在商务谈判中的用词、商务英语在商务谈判中的技巧等方面,讨论商务英语专业学生实践技能的培养,为该专业的教学实习和实训提供参考依据。
关键词:商务谈判;商务英语;实践;双赢引言:随着世界经济的快速发展,经济全球化的步伐不断加快,各种经济组织之间的合作交流越来越频繁,商务往来日益增多,由于利益的双方合作的意愿,商务谈判逐渐增多,商务谈判中涉及到商务知识、语言运用、交际技巧、等多个方面,内涵十分丰富。
在国际商务谈判过程中,双方运用商务英语能够进行很好的交流,充分理解对方的意思。
国际商务谈判是一项复杂的过程,如何在谈判中占得优势,获得最佳的谈判结果,是摆在企业面前的一个新课题。
一、商务英语谈判是培养该专业大学生实践技能的切入点(一)关于商务英语专业2014年底教育部发布的《高等学校商务英语专业本科教学质量国家标准》,为高校商务英语本科专业准入、建设和评价提供了依据,同时,由于国际经贸往来的广泛性、多发性、多层次、多样性、频繁度激增,我国对外开放对商务英语人才的需求也是多元化的(曹德春,2014),对该专业大学生的实践技能的培养和提升更是提出了相应要求。
由于商务英语专业是交叉学科,即“商务”和“英语”的结合,要求学生既要接受英语听、说、读、写、译等方面的良好训练,又要掌握英语语言和文学、政治、经济、管理、社会文化等方面的基本理论和基本知识。
该专业主要培养具有扎实的英语语言基础和较系统的国际商务管理理论知识,具有较强的实践技能,能在外贸、外事、文化、新闻出版、教育、科研、旅游等部门从事翻译、管理、教学、研究工作的应用型复合专业人才。
毕业论文 商务英语
毕业论文商务英语商务英语在全球范围内越来越受到重视。
随着全球化的加速推进,越来越多的企业开始将目光投向国际市场,商务英语作为一种沟通工具,对于企业的国际化发展起到了至关重要的作用。
本文将从商务英语的定义、重要性、应用领域和发展趋势等方面进行探讨。
商务英语是指在商务活动中使用的英语语言技能。
它主要包括商务口语、商务写作、商务翻译等方面的内容。
商务英语的学习不仅仅是为了提高个人英语水平,更是为了适应国际商务环境的需要。
在全球化的背景下,商务英语已经成为一种必备的工具。
首先,商务英语的重要性不言而喻。
随着全球市场的开放和竞争的加剧,企业需要与世界各地的商业伙伴进行沟通和合作。
良好的商务英语能力可以帮助企业与国际客户建立良好的沟通渠道,促进商业合作的顺利进行。
此外,商务英语还可以帮助企业进行市场调研、制定营销策略和进行商务谈判等重要活动,对于企业的发展至关重要。
其次,商务英语的应用领域广泛。
无论是跨国公司还是中小型企业,都需要商务英语来开展国际业务。
在跨国公司中,商务英语不仅仅是高层管理人员的必备技能,也是各个部门员工的基本要求。
从市场营销到人力资源,从供应链管理到客户服务,商务英语贯穿了企业的各个环节。
而在中小型企业中,商务英语的重要性更加凸显。
这些企业通常没有专门的国际业务部门,而是由企业的核心团队负责开展国际业务。
因此,他们需要具备良好的商务英语能力,以便与国际客户进行有效的沟通和合作。
最后,商务英语的发展趋势值得关注。
随着人工智能和大数据等技术的发展,商务英语的学习和应用正在发生变革。
传统的商务英语教学主要注重语法和词汇的学习,但这已经不能满足现代商务的需求。
未来的商务英语教学将更加注重实践能力的培养,例如商务谈判技巧、跨文化沟通能力等方面的培养。
同时,随着机器翻译和语音识别等技术的发展,商务英语翻译和口译的需求也将发生变化。
未来的商务英语学习将更加注重与技术的结合,以提高学习效果和实际应用能力。
商务英语论文范文(4)
商务英语论文范文(4)2.5 Negotiation StructureCultural differences also impact on negotiation structure. Different countries have different negotiation structure, so do the team. The team in eastern countries feel that time is abundant and humans should not follow the timetable blindly. For example, Chinese people are famous for the length of their negotiations; they spend much time in the non-task sounding stage of negotiation to establish rapport and get to know their partners. Chinese people usually discuss many issues at one time, without an apparent order, they may skip from one issue to another and they may also come back to points which in the eyes of their Western partners have already been settled and concessions are made or all issues at the end of the discussion.However, the team in western countries regard time as money and would like to set fixed agendas. Western countries are emblematic of the “time is money” culture, where time i s a scarce resource. People would try to achieve its optimal allocation between the competing ways of using it. They establish timetables and deadlines. Norms tend to be strict regarding time schedules. When a discussion with someone lasts longer than planned, they will politely stop the conversation, in order to keep their schedule.2.6 Negotiation StyleNegotiation practices differ from one culture to another and cultural difference can impact on “negotiation style” --- the way people from different cultures conduct themselves. Here, we divide negotiation style into the eastern negotiation style and the western one. China and Japan are the typical countries of the East,while America the West.Chinese culture is a high–context culture. In a high-context culture, the emphasis on communication is indirectness and ambiguity. Most of the information is in the context while little is in the explicit part of the message. The external environment, situation and non-verbal behavior are crucial in understanding communications. People depend heavily upon covert clues to interpret a message given under a certain context. And also, Chinese negotiators also look forward to long-term partnership. They are not in a hurry to push for an agreement. Generally, there is a slow start to “warm up”, and then it is followed by some tentative suggestions.In the international business negotiation, saving face and achieving harmony are more important factors than achieving higher sales and profits for Japanese. As far as the Japanese negotiators are concerned, they try to build up a long-term relationship in the course of negotiation. Therefore, they prefer personal contacts in an informal way. For them, trust is more important than agreements. The reason why there is a low ratio of success between American and Japanese negotiators lies mainly in this point. Besides, Japanese negotiators try their best to avoid an open conflict between both parties. Consequently, they often ask a third party to function as go-betweens. In this way, they can prevent an unpleasant feeling from coming up on both sidesThe impression Americans leave us on the negotiating table is flexibility, straightness and zest. They never express themselves with vague words. They say “Yes” or “No” directly. Consequently, during a negotiation they like people speaking without reservation. When any conflict appears in a negotiation,Americans aim to solve the problem and never mind if you have adequate proof and dispute with them. Meanwhile, if you want to ease up the atmosphere and respond with a smile, it will be reckoned as insincere and as if you are in the wrong way. In addition, Americans respect human rights, and they can not tolerate throwing stones at a certain person behind him. American negotiators often act in an impersonal way ---“business is business” is their view, American negotiators are always mission-driven---anxious to bring parties concerned into agreement, and they have little interest in building up any relationship. Furthermore, American negotiators like to be openly challenged for the negotiation, and they think it is quite normal if they run into any conflict with any party concerned.2.7 Decision-making ProcessDecisions are made differently in different groups. They may be made by individuals or by the group as a whole. Some groups accept the decision of the majority of the group members, but other groups seek consensus among group members and will not make a decision until all members have agreed. Knowing how your counterpart makes decisions is vital to help gauge the approach you should take to persuade him or her. Take Japan and America as typical eastern and western countries for example.American people make decisions based upon the bottom line and cold, hard facts. They believe not people, but statistics and performance count. Business is business. In American view, a business negotiation is a problem-solving activity, and the solution is a deal that suits both parties.The decision making process is just like a cost-benefit analysis applied to all parties who would be touched by the decision. A decision is considered right because it produces thegreatest net benefit when all the costs and benefits to all the affected parties are taken into account. So the Americans usually list the possible effects and estimate the magnitude of their costs and benefits as accurately as possible.In general, decision-making in Japan is a communal affair requiring unanimous approval by management. In this decision-making style, everyone must be convinced, not just the key decision-maker. Upper-level managers do not make fast, on-the-spot decisions. Most Japanese companies use some form of a system of decision-making known as document system. In the lower layer of management, usually at the section level, a manager drafts a proposal after achieving consensus within his own group.The proposal is circulated to the heads of other sections and departments. These heads study the proposal. If they approve, they stamp their name seals on it. If they disapprove, they either refuse to stamp it or put their seals on it upside down. Then the document is passed up through the differentlevels of management until it reaches the president. If everyone stamps the proposal, it becomes a company policy. If not, it is usually sent back to its originator with certain suggestion. Thus all the middle managers in companies using this system perform almost all the planning functions for the company, deciding what will be done, when and how.Chapter Three Coping Strategy of Negotiating across CulturesThe culture differences in cross-cultural communication have various impacts on operation of enterprises. These differences will influence negotiation and management of transnational operation; what’s more, it may have bad effects on theharmonious relationship between our country and foreign countries. Maybe that will lead to the missing of market opportunities, the increase of trade cost and the low efficiency of company management. So, it is really necessary for us all to eliminate and avoid disadvantageous effects.3.1 Making Preparations before Negotiation.The negotiators must make good preparations if they want control the development of negotiation successfully in the complex situation. Only do they make good preparations can they make changes freely according to the situation of negotiation and avoid the happening of conflicts. Because the international business negotiation involves extensive aspects, more preparations are needed. The preparations often include the analysis of the negotiators themselves and the opponents; the constitution of negotiation group, elaborating the negotiating goal and strategy and going on imitation negotiation when necessary. When making preparations, you should try to know the opponents while you analyze yourselves. Analyzing yourselves mainly refers to studying if the project is feasible. To knowing about the opponents means understanding their strength such as credit status, the policy、 business customs and regulations of their countries and theconditions of their negotiating members and so on.3.2 Overcoming Cultural PrejudiceTolerating different cultures and overcoming cultural prejudice contribute to better communicating with each other and understanding each other. West people often think that they are powerful, capable and experienced, so sometimes, we need to recognize then and give then some good comments. We should learn about the foreign cultures before negotiation andaccept and understand their cultures in negotiation, because every country regard their own cultures as a matter of course and hope that their culture could be recognized and accepted.3.3 Conquering Communication BarriersTwo trains running at different railways in the opposite direction will collide with each other; maybe this is the best arrangement for trains. But to communication between people, there won’t be communications if people go ahead according to their own ways. Trains will collide with each other if they run on the same railway at the opposite direction. But if we measure by the objective of people’s communication, only we meet each other, can we have communication and friendship. In negotiation, sometimes we can’t make much progress although we have talked for long time. And sometimes both parties are not satisfied. After thinking, that is caused by communication barriers which happen easily in cross-cultural negotiation. We should make sure if there appear communication barriers, if so, we must overcome them. Generally speaking, we should pay more attention to the following three communication barriers in cross-cultural negotiation: the communication barriers caused by culture background of both; the ones caused by misunderstanding of the contents and information from the partner; the ones caused by not being willing to accept the opponent’s contents and ideas.。
浅谈商务英语口语的实用性
浅谈商务英语口语的实用性On the Practicality of Business Oral English作者:凌琳江苏城市职业学院昆山办学点,2008商务英语班,215316Writer: Ling Lin2008 Business English Class, KunShan, The City V ocational College Of JiangSu,215316.摘要:随着经济全球化进程的发展,我国企业逐渐进入国际市场竞争之中,商务英语口语的应用范围也变得更加广泛。
本文针对商务英语口语的实用性进行研究,在对商务英语口语进行概述的基础上,分析其特点及实用性,并最终探讨如何增强商务英语口语的实用性。
关键词:商务英语口语;实用性;特点Abstract:With the development of economic globalization, Chinese enterprises begin to enter the international market, and the application of business oral English becomes broader. This paper studies on the practicality of business oral English,analyzes its features and practicality on the basis of expounding the meaning of business oral English, and finally discusses how to improve the practicality of business oral English.Key Words:Business oral English;practicality;features一、商务英语口语概述英语是一种全球性语言,全球百分之五十以上的人都在某种程度上会英语,同时它也是国际范围内许多官方组织及会议的官方语言。
商务英语口语论文范文
商务英语口语论文范文【内容摘要】模块化教学是一种以能力培养为目标的教学方式,近年来受到高校教育领域的关注。
本文主要进行商务英语口语模块化教学的探索,通过分析商务英语口语的教学特点及模块化教学的要求,提出推进商务英语模块化教学的相关建议,以期能够提高学生的商务英语口语交流能力。
【关键词】商务英语口语;模块化;能力培养;情境教学模块化教学是以能力输出为导向的教学方式,强调教与学的统一。
合肥学院近几年大力推进模块化教学改革,并且取得了极大的进步。
2021年合肥学院的模块化教学体系改革项目获得国家级教学成果一等奖。
商务英语口语的模块化教学改革中既需要考虑模块化教学的基本要求,也要结合商务英语口语的教学特点,以期更好地培养学生的综合运用能力。
一、商务英语口语教学的特点商务英语口语主要是针对国际经济与贸易或者国际商务的学生设置的课程。
要求学生能够用英语进行商务交流和谈判。
商务英语口语课程的主要内容包括从机场接人到与外方交流及谈判的各个环节。
商务英语口语教学呈现以下特点。
一实践性强。
商务英语口语重视实际英语交流能力。
商务英语的学习目标是使得学生能够流利用英语进行商务交流,而不是简单地熟背单词和句子。
无论是机场接待外宾还是与外宾讨价还价,都要求学生能够用英语完成相应的任务。
教学过程中强调实践性,要鼓励学生积极参与对话训练。
二双语教学。
商务英语口语要求学生除了具备国贸的相关专业知识,还要能够熟练进行英语会话,教学过程中必然要求双语教学。
学生原有的英语基础可能并不相同,口语表达能力也有差异,因此在双语教学过程中要注意不同学生的掌握和应用情况。
三情境教学。
商务英语口语涉及的内容大多会涉及机场接人、预约会面、设宴招待、商品介绍、讨价还价、支付条款谈判和装运与保险等环节。
每个环节都有相应的情境。
不同的环境和情境必然对学生有不同的要求。
学生大多一直在学校学习,对很多情境并不是特别熟悉,能否将学生很好地引导到特定的情境中去,也是外贸商务英语教学中的重要任务。
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商务英语口语实用性论文
摘要:视觉传达设计是一门艺术,它的发展过程,发展趋势,和专业特点都与社会人文的发展息息相关,展望未来,视觉传达设计与时代接轨,同步地输送一些符合是时代特色的艺术震撼,在服务于人们精神文明的同时,积极参与启发智慧,折射思想的更高领域的创作,将是所有关心和从事视觉传达设计专业工作者共同期待的话题。
商务英语的应用目的就是适应国际贸易中职场生活的语言形式,深度挖掘客户本国文化环境下心理状态和常用的语言表达习惯,来营造缩短距离感的友好商务谈判氛围。
本质上讲,就是口语的应用方式和熟练程度就是衡量商务英语水平高低的方式之一。
一、英语口语在商务谈判中的重要性
加入WTO和北京申奥成功是我国接轨世界经济体制的重要两步,目前国际商贸往来中虽然小语种存在一定的比例,但毋庸置疑,英语的流行程度已成主流,特别是正式的商贸谈判和合同签订,都是以英文版为公开标准。
商务英语与普通英语的区别在于,其用于商务场合,是英语的一个语言分支,也是其社会功能的变体。
人们将在技术引进、多边贸易、国际金融、招商引资、海外投资、涉外英语、对外劳动承包与合同中使用的英语统称为商务英语。
从本质上来说,商务英语是以普通英语为基础,但是又具有实用性和商务性的独特英语变体。
它不仅具有全部的语言学特征,也具有内在的独特性,是商务知识和普通英语的完美结合。
英语口语是流行文化的产物,口语和正式语言的最大区别就是口
语有很大的理解宽度。
商务谈判除了正式签订合同的时候语言非常正规外,在实际的前期沟通和必要的条件周旋上,口语的灵活运用能够在人情关系、逻辑思维表达等方面来体现企业的软实力。
对于高校英语专业经贸方向的学生,在学校较为浓厚的学习氛围下掌握好口语的一般技巧和常见表达方式,在工作的应聘和适应初期将会拥有非常难得的优势,对自身整个职业生涯的发展也是一种奠基。
二、常见的商务英语口语实用性举例分析
实际的国际贸易商务谈判过程中,谈判氛围往往是需要要求亲切和随和的,因为涉及到跨国贸易的公司一般都是实力相当雄厚的企业代表,谈判双方在一些蝇头微利上的计较相对于小公司的谈判来说几乎会忽略不计,双方重视的是合作公司的文化根基和企业的精神面貌,因为这才是公司最根本的信誉保障,反应在商务沟通上,双方的谈判代表实际上也是公司的形象代表,那么在一些细节场合口语表达方式的不同,给对方的印象也是高下立判的。
比如如果是从未合作的两个公司,谈判前往往会有一个正式而简洁的自我介绍,代表公司对合作对象的重视,下面是一个范例:
How do you do? I don’t think we’ve met before,my name is Steven White and from America.(你好!我想我们以前没有见过面,我是史蒂芬·怀特,来自美国)。
How do you do,Mr. White. I’m Li Hua-I’m with the Wanda Group. Wlecome to China!(你好!怀特先生,我叫李华,来自万达集团,欢迎到中国来)。
当然,如果,在谈判之前,一般会安排对方代表先了解本土的文化和特色,我们就可以说:I’ve come to make sure that your stay in Dalian is a pleasant one.(我特地为你们安排使你们在北京的逗留愉快),表示恭维和谈判前奏的时候,我们可以说:You’re going out of your way for us, I believe.(我相信这是对我们的特殊照顾了),当谈判初步有了结果时,应该立即用惯用句式来表达:I think we can draw up a tentative plan now.(我认为现在可以先草拟一具临时方案),如果当对方表示不妥的时候,我们应该委婉地说:If you wants to make any changes,minor alternations can be made then.(如果您有什么意见的话,我们还可以对计划稍加修改)。
在谈判结束后,如果对方是来中国谈判,或者谈判时间非常充裕或需要另行安排,出于礼貌要求,我们可以说:
We’ll leave some evenings free,that is,if it is all right with you (如果你们愿意的话,我们想留几个晚上供你们自由支配)。
三、以实用性为前提的商务英语口语学习方式探究
我们学习商务英语口语的目的是为了与别人进行交流,所以英语口语中的几个要素的重要次序应为:流利-准确-恰当。
流利的前提是多说,找机会接触英语口语环境,说的内容多了,自然而然地就会从中甄选较为精炼和地道的语句,才能达到准确和恰当的目的,所以,流利-准确-恰当是一个非常自然的过程,学习英语口语的大忌就是刻意地学习,这样容易造成视野比较局限,而忽视了文化的发展,变得刻板老套。
关于学习口语的方式问题,一般寻找学伴一起练习口语效率较高,英语角是个不错的地方,在那我们不但可以练习口语,还可以交流英语学习经验,开拓视野,提高英语学习兴趣。
如果找不到学伴或参加英语角的机会很少,那么也没有关系,有很多种方法可以自己练习口语。
比如通过自己创造英语环境,可以对自己描述所看到的景物,英语口述自己正在作的事情。
这种英语口语学习方法非常有效且很容易坚持。
再比如训练法,在阅读过程中、从书本例句中、从对话中看、听到地道、标准、典型、或优美的句子摘抄下来,将每一个摘抄的句子分别记在不同卡片或纸条上随身携带,随时取出尽量做到大声、快速、清晰地读几遍,要经常回忆所记的句子,积累到一定量后分类总结设立“自己”的句子库。
一般会话,非正式口语就足够了,如果要参加技术交流、商务会谈、正式会议等,练好正式的口语就很有必要了,现有的英语辞典由于你未背熟所以不是你“自己的”,不过可利用它来对句子进行分类摘抄,以便查找,争取要对句子达到随口而出的地步。
在实际生活中,在各种不同的情景或场合、对不同的对象表达某一意念时常使用的习惯用语并不太多,所以商务英语口语的学习者一定要抓住每一可以锻炼口语的恰机。
四、结语
视觉传达设计是一门艺术,它的发展过程,发展趋势,和专业特点都与社会人文的发展息息相关,展望未来,视觉传达设计与时代接轨,同步地输送一些符合是时代特色的艺术震撼,在服务于人们精神文明的同时,积极参与启发智慧,折射思想的更高领域的创作,将是
所有关心和从事视觉传达设计专业工作者共同期待的话题。
参考文献:
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