BEC中级口语常见考点整理

1.Staff turnoverReasonsS ome people are just leaving for individual reasons,such as private problems concerning family,career growth,etcMore and more people are now pursing for boundary-less careers.They place premium on flexibility and capacity to do several kind of jobs,to learn new things,and adapt quickly to different group setting.SituationHave some problems concerning the management style of our company.We should examine our succeeding planning,our motivation programs and appraisal system.Several times we have failed to promote high-potential managerial staff to a higher position.We should make full use of job rotation and transfer to motivate the employees.Solution1.offer good salary People who get a fairly good salary do not always think about changing their jobs.Everyone wants to get a good salary,so money is the first thing to consider in choosing a job.&High salary is always the key attraction to the good staff. People can get high job satisfaction from the high salary.2.give bonus to those who work hard3.maintain staff satisfaction by providing them with a democratic environment4.keep the communication line open solve problems as they emerge5.offer psychological consultancy advice so that employees can better adjust themselves to their work pressure.6.offer career planing A successful career planing can lead people to a satisfying and rewarding lifestyle.ResultsHigh staff turnover will induce replacement and training cost,cause tense and stress,increase workloads,decline employee's morale and decrease productivity.2.MeetingsPreparations1.Send them the exact time,location,agenda,the person who will attend and other documents they need to read.Creating a agenda helps participants know what they should should be talking about and keeps the conversation focused.Make sure the copies of agenda are available before the meeting.2.It's important to communicate with speakers before the conference,to get to know the basic outline of their speeches.3.Relevant equipments such as microphones,PowerPoints,OHP(overhead projectors) are need to ensure the meetings to go on smoothly.SpeakersKnow what his audience are and try to demonstrate in a clear,concise,accurate and honest way to grab their attention.TopicsDo some research on the topics through the Internet.Search for the materials you need and carefully select useful materials for use.For you to attend a business meeting1.Prepare carefully Pay attention to how you dress&Need to know the time and location and the major topics that will be mentioned ahead of time&who will attend the meeting&remember to bring relevant materials and your notebooks to take down the useful information2.Arriving punctually Don't interrupt the meeting&Giving the speaker a sense of being respectedmunicate with people around you Having a good personal relationship with others gives you a competitive edge over others.3.CSR corporate social responsibility( a popular concept)How to build1.Plan a party people in our community can better exchange ideas and make friends2.Help the old and sick with their daily lives contribute to the harmony of community and people will think highly of our company3.produce environmentally friendly product take the opportunity to publicize the concept of green development which is exactly we advocate as a social responsible company.4.MagazineInformation to putpany profile,the achievements and the latest developments,range of products the company has offered,online ordering and shopping,etc.2.Select news from newspapers about our company and related information on it3.The latest informationPeople responsibleThe secretary for each departmentManagers( if they are glad to do so) reason they are most familiar about the operation of their department5.Setting up your own businessAdvantages&DisadvantagesThere are no predetermined formulations and rules to follow which allows you a certain degree of freedom. FlexibilityTake full responsibility of the lossSetting up your own business is typically more costly and risky since there is no proven formula.Also you needs a detailed plan to get more investment.All these preparations are exhausting.6.Give students seminarBenefitsUsually students learn theories at school.But such seminars provide valuable opportunities for them to get a real feel of how a company operates.SuggestionA business student should try to find position as interns before graduation. InformationA general understanding of working,the process,the functions of different departments and the work ethics.7.Video conferenceKnow how to organize a video conference and the technologies involved.A video conference take advantage of modern technology and put two or more locations together through audio and video transmission.8.Entertaining clientsEntertaining clients is kind of social art.Basic knowledge and skills in this aspect will help to deal your clients in the most appropriate manner.Things need to be considered1.Types of activities You should choose your events carefully.Remember your client's satisfaction can make a difference to your firm's bottom line.It's advised to organize relevant activities which your clients have interests in.2.cost well-spent and not over budget3.Food Prepare ahead of time.,Taken your clients social status into consideration and prepare proper food for them.Sign a contract with the suppliers to ensure food and safety and freshness.4.Politeness You should always ask them before arranging the activity and pay attention to the cultural difference.How to arrange activitiesFirst take them for a tour around our company.We'd better show them the best part of our company,the great achievements we'd made during recent years.Organize a party.Let them feel relaxed after a long-hour flight.Provide attractive programs to deepen the connection with us.In planning hospitality1.Guest List In planning corporate hospitality,a guest list is a must.Identify your major guests and other guests and make sure no one has been neglected.2.Events3.Food9.Choose retail premises to rent/open a new businessThings need to be considered1.Cost It's not suggested to make a decision quickly,You'd better look around and choose the most competitive one.2.Location It determines the profit you're going to make.&convenient for the customer to reachbetter located in the uptown area,because*** take large space,and transport now is very convenient. Also play some soft background music so that shoppers will enjoy their shopping.Goods need to be displayed in a way which is easy to be found.3.Quality of the house.The outer appearance and inner functions will also affect your sales volume.10.Flexible working timesAdv&Disadvantage1.allow them a certain of freedom They can better balance work and housework/life2.offer them the opportunity to rest after a several hours of long work3.make full use of their time4.a good way to recruiting and retaining staff1.waste resource If the premise are open longer,there may be increased costs for lightening,heating,air-conditioning.11.Team workChoose people to work in teams1.Age People of similar age are likely to communicate with each other better,because they don't have generation gap.2.Specialty Everyone has his or her own particular abilities and majors.It's advised to put theses people together so that they can learn from each other and complement each other's disadvantages.3.Personal quality A high sense of responsibility stick to the goal they aim to attain Interpersonal skills&Loyalty4.A good team leader Find someone with reputation and with good organization skills.Evaluating the success of teamwork1.Mutual trust It's the essential secret for successful team work.When the team members share a trusting relationship,they will feel free to express their views,understand each other's capabilities and limitations,thus helps to bring out potential in working.2.Full cooperation When team members have cultivated a strong awareness of cooperation,they will make collective effects to achieve demanding objectives and ensures a high level of quality.3.Timely communication and decision making.Activity1.The activities that help to promote team spirit2.Provide team building games,and outdoor activities that liven up the training sessions.Outdoor activities like rafting,sailing and boating.These exciting activities not only encourage team participation,problem solving and revitalize morale.DisadvantageRequires you to give up some individuality in order for the team wo function as a whole. It doesn't allow you to have independent thinking.And as a group,decision-making usually takes longer time,working in a team is not necessarily. How to build a good team1.A team needs to be the right sizeSmaller the supervision runs the danger of being excessive,larger and it is difficult for the leader to exercise effective control.2.Objective Smart specific measurable achievable resourced timed3.A team needs good communication4.A team needs trust A recognition that every mistake is an occasion for learning and not an excuse to criticize.Communication:carry out successfully and move up the career ladder smoothly12.Promoting E-businessHow to start1.design our own website for e-business(It's advised to put some ads to promote our product image.)2.Consult some professionals on how to start an e-businessAdv1.quite advantage2.Saves those long business travel cost3.Provide huge amounts of information Our customers can download whatever information they want any time.13.Establish a brand nameHow to choose a good brand name1.turn to search engineer They can provide plenty of information and several successful examples of brand names.2.Try to use a descriptive method like"Yang's dumpling" "Baby's bakery" It's an inexpensive way to convey what business you are in.Things need to be consideredpany's concepttest achievements and technologies to show our progressReduce production cost1.Efficiency of production line spend much on automation saves much time on your production process.2.Cost of raw material search for cheaper recourse the quality should be guaranteed at the same time.14.Save on office suppliersWays to save office expense1.Begin with office stationery Items like pens,pencils,paper clips are not often used in daily work,but we're used to buying them in large quantities,so there is potential for large savings.2.Search for cheap resource A.choose the generic brand stationery instead of the cheaper ones B.search on the Internet and take the price into consideration to choose the most competitive one3.Encourage staff to recycle used paper edit on the screen as much as possible4.Ask them to turn off the lights or other electronic appliances when they leave5.Shop online Everything from paper,pens to computers can be found at more competitive prices than those at office supply stores.ImportanceKeeping the overheads down is a priority for all organization,because overheads costs are related to the company's profitability and welfare of the staff members.Manager's responsibilityManager is responsible for budgeting over heads and carefully tracking the costs,minimizing expenditure at all time.He should also see to it that staff members abide by the rules as required.Q&A Waste is common in a company because a lot of public resources are wasted.These resource are public and hence not cherished by every staff.Cutting to much will hamper the development of the company.15.Selecting staff for marketing trips abroad1.The command of foreign language To make himself understood and better exchange ideas with other foreign clients. Take English as an example,fluent oral English and good English listening ability can help facilitate the communication,thus providing great help.2.Previous experiences of working in other countriesAdapting to an unfamiliar atmosphere3.A competent interpreter Language communication is essential in a trip abroad.Choosing a good interpreter means half the battle.16.Product researchA.Customer InvolvementSource of information1.design some questionnaires with detailed questions on it.anize some interviews and group discussionAll these will help us better understand what customers want.&what their common wishes are.B.Product rangeProblemsAccording to the survey,customers complain that they cannot have a big choice for our products,so our product range is not enough.Our products are not so easy to handle.A new competitor entered the market.Solutions1.enlarge our present product range to maintain our market share increase our product variety2.modify our products to improve customer satisfaction3.develop new products to remain competitiveing free stamps,premium,trade shows and loyalty schemes to attract existing and potential customer17.RecruitmentKind of people we needed1.We need to specialized in a certain field.For example,if we recruit interpreters,then the applicants must be a translation major.2.Work experience. It usually take a while for a fresh to get used to the work.3.Personality (review topic 11) Optimism&confidenceAdvertisingBroadcast media television,radio Print media newspapers,magazines Internet Type of publication(Things need to be considered&content)1.Consider its readers or listeners We should make sure whether it is directed to a wide range of readers or listeners or just to a particular group.2.Advertising fee reasonable and affordable somewhere around the company's budget3.suggest an influential newspaper It's the cheapest way to reaching large number of readers of various backgrounds.&It's advertising ability and creativity can be guaranteed.Disadvantage of newspapers1.Don't always target their audience precisely..2.The life of span is short.3.Readers discard them quickly.Adv&Disadvantage of television advertising1.widely use as a means of entertainment2.Reach vast audiences3.Allow creative use of action color and soundAudience change channels quickly when commercials begin&doesn't get the target audience.ContentBesides the basic information such as time.location.contact number and address,the description of applicant's qualification and specifications of the position should be included. Because it can cut down the number of applicants,attract the desirable ones and thus reduce staff turnover.This also a chance to publicize the image of our company,the advertisement should be well-designed and cover general information of our company.External recruitment1.Revitalize the organization2.A source of new ideas Bring out potentials and inspire innovative creation3.Bring along the latest knowledge acquired from their previous employment Writing a newspaper for a job vacancy1.The description of work A general picture and more details about a job would help the candidates get to know whether they can fulfill the job or not.Ask what you can do for the company.2.Professional experience is more revealing to show the applicants' skills and capacities,especially for some senior positions,foe example IT engineer,project manager,accountant and so on.3.Salary offered maybe the key to push the Mr.Right to apply for the job.18.Time managementProblems increase workload&cause fatigue and stressSolutions make a list of daily work and fully comply with it&consider carefully when holding a meeting some unnecessary meetings should be canceled.pany videoWhich company personnel should appear1.The chair of the board of course.He is going to have a brief introduction of our company2.General manager Show the cooperation of each department of our company. What would you do1.explain our daily work we have a really efficient schedule2.advanced technology and great achievements to show our progress3.demonstrate to them we have corporate social responsibility.Q&A Details are more important than big talk.It's in details that the style of a company is shown.20.Working environment&DangersUnsafe conditions&Precautions should be taken1.make a list of unsafe conditions For example,our computer cables and telephone cords sprawl on the floor,and if anyone trips over them,they are likely to sprain ankles and even break their legs.2.All the wiring all clutter up on desks,that might spill cups of hot coffee,our staffs might get burnt.Eliminate all these dangers1.The first thing we should do is to replace all frayed electrical cords.All electrical and telephone cords must be inserted though rubber protectors.2.Carpets in the office should slip-resistant,particularly in wet weather,to prevent any slipping or tripping accidents.3.improve the ventilation in our office to help prevent headaches,smells,sore throats and dustiness.4.A working fire extinguisher should be able to handle small fires,and staff members should know how to use it.How to increase employees' work safety awarenessOffer training programs acquaint their employees with safety rules and regulations.All employees must be given safety information and accident presentation instructions. Importance of positive working environmentThe more comfortable and more you enjoy your environment,the more likely you will be to spend the time there working and getting everything done.Poor seating,ventilation and lighting are harmful to everyone's health.Your workspace to be set up in a location that allows in a lot of natural light.Having decent amounts of natural light available in your work area will improve your productivity by making your environment more enjoyable.Operate in a clean and organized environment.Having a workspace that is clean and organized you feel more professional and more in control.21.Staff trainingImportanceThe more time and efforts we spent in helping new employees,the more likely they are to identify with our company and become valuable members of it.A well-planed orientation program is effective in helping retain and motivate employees.&Increase productivity,reducing the new employees' anxiety,improve employee morale.Topics need to be talkingIntroduce our company's history,company's purpose and strategic,goals,appraisal system and motivation programs.Job duties and responsibilities a clear idea of their future job and obligations,and help them on the right track in no time.22.TravelingCutting travel costs1.Not to take some trips on the first place Avoid unnecessary conferences and avoid unnecessary travel by using IT systems such as video-conference and teleconference.2.Choose the right transport Always consider first the cheapest ways of getting around.Public transport like train,bus and underground are preferred. Plan ahead to pay less for the air fare when we have to travel by plane.3.Accommodation is also a major travel expense.Encourage staff to stay in better value hotels instead of expensive ones and always ask for a discount.Offer some incentive rewards to those who save costs in their travel.What kind of facilities should hotels provide for business people?I think it's considerate to provide breakfast,heating,air conditioning for business people.If the hotel can offer facilities like muti-function hall,well-equipped conference room,then business people are able contact their clients and companies more conveniently.Staying in a hotel when go on a holidayThe purpose of going a holiday is just to relaxed,to be free from worries and unhappiness.Hotels are more comfortable since facilities are modern and advanced.23.Work patternDisadvantages of depending to much on computerWhenever there is a computer breakdown,all the work will be held up and the whole thing swill be in a total mess.Why staff may not be using computersck of computer knowledge and skills2.Don't want to learn anything new3.Have the unnecessary fear that there might be harmful radiation to human bodies Solutions1.We should arrange an in-house training program to help staff learn about computers and software packages so as to use them effectively.2.Let them know about the usages of computer which will benefit their life and work. Show them how to use e-mails or other connections to understand the value of computer.3.Show them how computers can be used for all kinds of tasks,such as word processing,databases,graphics,communications,etc. which relieve their workload4.Supply some technical people who will assist them in their use of computers5.Making it a rule that all the paperwork should be typed and printed out.24.Managing a companyCope with a heavy workload1.Benefits systemoffer extra bonus&provide exercise facilities to enhance staff's health&introduce more flexible benefits program like childcare and nursing care for the old,so that employees can balance work and homework.2.Time managementBecome more organized and feel ease with their work3.Provide psychological consultancy advice better adjust themselves to their work pressure.Measuring corporate performance1.Business ethics It's the core of company culture and is an important tool for companies' striving for long-term prospects and growth.2.Environment protection Try their best to minimize waste in their operations and mitigate their own environmental impacts.ply with relevant rules and regulationsCompany reputation A company with good reputation usually has good management system and space for promotion.25.MarketingDeveloping new products1.Market research By carrying out marker research,a company can predict whether there exist a niche market for a new product and know the customer's basic needs so that the new product will sell well when it is launched into market.2.Advertising3.Price A product's price is a very important factor in deciding whether customers will buy it or nor.The new product's price must be reasonable and competitive.4.Identifying targeting customers. The targeting customers' preference and dislikes,the capacity of buying,social status,consuming habits are key factors for producing a marketing plan.Dealing with competition1.Pricing policies Price is a very important factor in consumers' buying decisions. Offer competitive prices to attract customers.2.Advertising Increase brand awareness More likely to buy when they have seen some eye-catching advertisements.3.Quality A firm differentiates itself through the quality of its products.26.Designing websites1.Type of information to include Put the products or services you offer at a easy-to -find place. Information like company profile,the achievements and the latest developments,range of products the company offered,online shopping,etc2.Different language of versions Usually English versions should be provided as important formation.But if a product is to be sold to another country,the language of that country should be also be provided.3.A Frequently Asked Questions27.Deciding to buy equipments1.Quality Generally speaking,the higher the price of equipment,the better quality it is.Choose the most competitive one.2.Speed of technological change Better choose a muti-function one and make sure it will compatible with your system3.Cost There are many brands and types with different pare prices and the functions carefully.On-line shopping is a good choice,but at the same time,the quality should be guaranteed.4.After-sales service Tend to have small or big problems easily.28.Negotiating contracts with suppliers1.Price and discounts It should be a litter higher than expected but within a reasonable range.This enables you to have enough room for argument.2.Delivery time If the delivery is late,it might cause some inconveniences or even bigger problems.So you need to include a clause that clearly shows the time for delivery and the compensation if goods are not delivered in time.3.Check list Ensure that all relevant products are included.29.Producing a sales brochure1.Clear description of productsNew functions&latest technology&materials&things to be notice should be explained in a detailed way.2.Attractive pictures The pictures shall be appealing.It's a good idea to choose a cartoon figure as a narrator.3.Wording Use appropriate words to describe your business.30.Deciding packaging for a product.1.Image Upgrade the packaging of products in order to convey high-quality images.2.Packaging design The design of shape,color,size and graphics play an important role in making the product appealing.3.Take consumers preference into consideration.Design in a way to make it easier for consumers to open the container and use the product.4.Packaging materials Strong enough to resist any damage such as sunshine,oil and water.31.Managing a project1.Encouraging teamwork Means more efficiency and productivity which saves plenty of time and energy.2.Keeping the schedule Make a schedule ahead of time and fully comply with it so that the task could be finished on time.3.Offer relevant training Training can keep their sills current and up-dated,thus make them stay competitive throughout their lives.Through training,employees will have a better understanding of their work objective,have greater communication to their work,and acquire practical working skills.Communicating management messages to staff1.Overall purpose It's important to clearly state your overall purpose and expectations.In this way,employees know what they should do to meet work requirements and to achieve performance excellence.2.Feedback on performance On the managerial part,performance reviews help managers to keep track of possible problems in their own work.On the part of employees,they get encouraged for their hard work and are gien chances correct mistakes made on the job.3.Keep communication line open Managers should be more open in sharing information with their subordinates.They should let employees know in advance any proposed changes before they actually occur.This enhance mutual understanding and trust.32.Interview&Staff qualitiesFirst impressionThe impact you make in the first day in a new job have a lasting effect.A positive impact is necessary for salary increase,job promotion and career development in the company.Further studyImprove staff's skills,knowledge and strengths which are important for career development.Variety of experienceVariety of experience and a brand horizon would help to tackle urgent matters and establish his or her personal prestige.Well-experienced staff are capable of overcoming storms and crises.Work abroadA good experience for me to broaden my horizon and to learn something new.I'm ready to accept new ideas and culture differences by meeting and communicating with different people.Follow-up communication(Delegating work to others)It's best the person in charge reports to his boss regularly about the progress he has made.33.Q&A1.What are you doing now for the preparation of your future plan?To be a lawyer in the future,I'm preparing for judicial examination next year.At the same time.I'm learning to be psychological mature and ready to accept the challenge.2.Free timeRead various books such as detective novels such as Sherlock Holmes series,world classics and biography.I am fond of traveling.Traveling is a good way of learning and exchanging new ideas with different people you met on your journey.Sometimes you can even have a deeper understanding of life through traveling.I prefer table tennis best.It's a moderate exercise,but it requires great skills both tactical and technical.You have to pay attention to speed,quickness and quick decision-making.My health condition has improved and I've made a lot of friends through exercises.&Mentally relaxed&Physically fit.3.ShanghaiLocated in the Yangtze River in eastern China,Shanghai is major financial center and the busiest container port in the world.As a city which enjoys a high level of civilization,the city is now a tourist destination renowned for its historical landmarks such as the Bund and Yu Garden.What's more,the pleasant weather,convenient transportation and characteristic foods in Shanghai will make you linger on and forgot to return.。