[电子教案]商务英语泛读 (9)
电子商务英语教学设计教案Unit 9 Marketing Strategy for E-commerce
Unit 9 Marketing Strategy for E-commerce教学要求1.了解不同的网络营销策略；2.掌握网络营销在电子商务中的应用；3.熟悉获取消费者信任的方法，理解信任在买卖关系中的重要性；教学重点掌握网络营销在电子商务中的应用；课时安排本章安排6课时。
教学内容Text A E-marketing StrategiesNew words1.blog n. 博客prehensive a. 全面的，广泛的3.Filter n. 过滤器4.implement v. 贯彻，实现5.newsletter n. 时事通6.optimization n. 最佳化，最优化7.spam n. 非索要的信息，垃圾邮件8.strategy n. 策略9.syndicate n. 企业联合，聚合10.traditional a. 传统的，惯例的11.trickle v. 一滴一滴地流，细流12.webmaster n. 网站管理员13.E-zine n. 电子杂志Notes1. be destined to 注定要2. RSS(Really Simple Syndication) 真正简单的聚合3. catch on 抓牢，理解4. big name 知名人士5. search engines 搜索引擎6. e-mail newsletter 新闻邮件7. Opt-in 选择性加入或单向确认8. URL(Uniform Resource Locator) 统一资源定位器9. Pay Per Click(PPC) 按每点击付费10. put to use 使用，利用11. Blog是Weblog的缩写，Weblog即Web log，意为网络日志。
一个博客(blog)就是一个网页，它通常由简短且经常更新的张贴文章所构成；这些文章都按照年份和日期排列。
博客的内容和目的有很大的不同，从对其他网站的超级链接和评论，有关公司、个人、构想的新闻到日记、照片、诗歌、散文，甚至科幻小说的发表或张贴都有，涉及各行各业。
商务英语翻译(英译汉)第二版电子教案第9单元
❖ 例11：This contract shall be valid on and from the first day of November,2006,and any of the articles in this contract shall not be changed and amended unless by mutual written consent.
❖ 译文1：没有双方签署的补充的书面协议，本
协议中的任何条款或任何条件均不可以被放 弃或被修正。
❖ 译文2：没有双方签署的补充的书面协议作为 依据，本协议中的任何条款或任何条件均不
可以被放弃或被修正。
❖ 例8：The present contract has been signed by representatives of both firms and it is hoped that the shortest delivery time can be guaranteed.
被动结构的形式：
❖ 1、助动词be+动词过去分词 ❖ 2、get+动词的过去分词 ❖ He’s said/believed/reported to be in the U. S.
大学英语泛读教程2(第三版)-电子教案Unit 9
b 3. What is meant by the “spoils of war”? Detail
a. objects that are destroyed by war
b. objects that are taken in war
c. objects that disappear in war
U9-p.104
Track 20
Just as mysterious is the device known as the Antikythera Mechanism. Dubbed the world’s first analog computer, this rusted machine dates from the first century BC and was discovered in a shipwreck in 1901. Though the device was created in Greece and discovered in Greek waters, the ship was Roman. It is speculated that device was part of the spoils of war and, but for the sinking of the vessel, may have ended up in then emperor Julius Caesar’s clutches. It wasn’t until a century after its discovery that experts realized that it was some kind of astronomical device. Knowledge of the contraption is still limited as it has over 30 settings, only a few of which are understood. What is completely astounding is that no evidence of as complex a mechanism as this can be found until the invention of clocks in China 1,000 years later.
电子商务英语讲义第四章至第九章
教案讲稿Unit four Security Technologies of E-commerceText A Firewall一、单词讲解（Word Study）（1）、boundary n.边界；分界线1.We crossed the state boundary at midnight.我们在午夜穿过了州界。
2.They marked the boundaries of the football fields.他们画出了足球场地的边界。
border bounds boundary frontier limit这些名词均含有“边界，边境”之意。
∙border:border多指国与国之间或两地区的分界处，即分界线附近的边缘部分。
∙bounds:bounds常与boundary换用，指土地边界，但意思不如boundary明确，主要用于抽象事物和文学作品中。
∙boundary:boundary侧重地图上正式标定的、双方遵守的边界，也可指较小行政单位间的界线。
∙frontier:frontier指两国接壤的前沿地区，属于各国的国境和边疆，多指设防的边界。
∙limit:limit含义广泛，常用作复数。
指任何界限、范围、分界线外面的部分，可指有形或无形的东西。
（2）、conceptual adj.概念的bustion methods2.We produced it as a conceptual model to imagine a new life style.我们制作它作为一个概念模型想象一个新的生活方式。
（3）、entity n.实体；存在；本质1. A corporation is treated by the law as an entity.法人在法律上被视为一个实体。
2.It describes the change in an entity's state.它描述了一个实体的状态变化。
电子教案(PPT版本)]电子商务英语 (10)[14页]
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Marketers with global goals are now establishing mirror sites and multiple-language versions of their Web sites. Internet translation tools are available that make this easier to do. It is only a matter of time until those marketers use their Web sites to accept and fulfill orders online from customers worldwide.
Developing global marketing partnerships. Internet marketing makes joint ventures attractive and easy to implement. A marketer can join together with one or more partners whose products or services complement the marketer’s products or services. Then members of this consortium can pool their resources. They can execute cooperative E-mail campaigns by sharing each other’s lists or form a collaborative Web site that features their solution set. They can also use their own extranets to speed communication with sales anipating companies throughout the world.
商务英语第9周教案.doc
授课教师王彩虹单元授课内容及时间Unit5 Customer Service 10月30日单元教学目标知识目标To develop the conception of customer service能力目标To know the importance of customer service情感培养目标To be familiar with how to serve customers单元教学重点To help students know and master the useful words and expressions单元教学难点the definition of customer service to describe a customer in short the basic terms单元教学设计图和方法Teaching methods: teaching by explanation and speaking methodDesire intention:1. Interaction2.Aim to raise capabilities of students3.Learner-centered teaching principleTeaching which gets students involved in speaking and which focuses onthe students' needs: (how and what they know) + 3 learning styles+learners do most of the talking.教学对象电了商务专业授课II期10月30日使用教材中等职业学校教材适用本出版单位高等教育出版社课题Unit5 Customer Service计划学时 2执教人王彩红分析教学目标设计依据According to the course standard and examination syllabus Especially students' knowledge level教学目标认知be familiar with three main types of customers survey能力the advantages and disadvantages of the customer surveys情感Make the students realize the importance communicating withThe customers and getting on well with them教学重点教学难点The translation of English and Chinese menus Listening strategy and methods.教学方法Illustration, Enlightening, showing students some examples 教学资源recorder教学过程教师活动预设学生活动预设教学意图时间Firstly, find some usefulmaterials on the line, and thenmake a pptSecondly, prepare someinteresting activities about thecourse.To have a deeperUnderstanding of Theconcept of customerserviceMake students have aGood preparation forThis lesson so thatthey can understand in•rclass□导入新课Step 1. RevisionI . To greetII. To review the ways to winover customersWinning over customers:1.Survev2.Advertisement3....To ask students toAnswer what theteacher askedTo make students havea good memory of whatwe have ]earnt□(here leads to the importance of survey in winning over customers)讲授新课Step 2. Pre-readingT . Talk about customer survey and briefly introduce the three main types of it1.Doorstep interview2.Telephone survey3.Postal survey 1.To askthestudents to thinkabout customersurvey2.To lead students toIntroduce the threeMain typesTo make students havea deeper understandingof customer survey10Step3. Reading Text A Survey I . Let the students read the text and finish activity 5 and 6 (that students can directly get the answers from the text)._ briefly give the answers of activity 5__ detailedly explain the answers of activitv 6 to the students 1 To ask the studentsto understand thepassage in detail 2.Tosummarize theMain idea of thepassageTo ask students toKnow the main idea ofOf the passage15课堂小结TO give of a summary of what we have learnt To make students havedeeper understandingMake the studentsunderstand the keypoints and difficultpoints3作业布置a.go on finishing Activity 7/8/9 after clasb.To review what we have learnt According to theRequirement, finishThe assignmentTo make them have aDeeper understandingOf what we have learnt2板书设计Unit 5 Customer Service Stepl RevisionStep2 Discuss some questions.Step3 Try to summarize the main ideaStcp4Languagc PointsStep5 RevisionStep6Homework效果 白我The time of prepare this class is limited, so there must be some weaknesses and should neglect a lot of things. For example the text study may be a little difficult for our students, so I think the whole design should be modify a lot.教 教学 It should be a very interesting and useful class, a lot of activities can raise theirinterests in English studying.我 评价 Students can actively take part in the class. However, they can not understand well 评 When meeting the difficult points价思 ------ -------- ----- TT —―.卜一T ----------- - ------- ； ------ 厂厂丁。
大学英语泛读第九单元教案
一、教学目标1. 知识目标：掌握本单元的核心词汇、短语和句型，理解文章的主旨和大意。
2. 能力目标：提高学生的阅读速度和理解能力，培养学生的批判性思维和表达能力。
3. 情感目标：激发学生对英语学习的兴趣，培养学生跨文化交流的意识。
二、教学内容1. 课文：本文以“环保”为主题，通过讲述一个关于地球生态环境的故事，引导学生关注环境保护的重要性。
2. 相关词汇：ecology、environmental protection、global warming、sustainable development等。
3. 短语和句型：如“contribute to”、“reduce the pollution”、“take effective measures”等。
三、教学重点与难点1. 教学重点：（1）正确理解文章的主旨和大意；（2）掌握核心词汇和短语；（3）提高阅读速度和理解能力。
2. 教学难点：（1）理解文章中复杂的长句和难句；（2）掌握文章中的比喻和象征手法；（3）培养学生的批判性思维和表达能力。
四、教学过程1. 导入（1）教师简要介绍本单元主题：环保；（2）播放与环保相关的图片或视频，激发学生的学习兴趣。
2. 预习（1）学生阅读课文，初步了解文章大意；（2）教师提问，检查学生对文章内容的掌握情况。
3. 精读（1）教师讲解课文中的难句和长句，帮助学生理解；（2）分析文章中的比喻和象征手法，提高学生的批判性思维能力；（3）讲解核心词汇和短语，引导学生运用到实际语境中。
4. 练习（1）学生进行词汇练习，巩固所学知识；（2）学生进行阅读理解练习，提高阅读速度和理解能力；（3）学生进行小组讨论，分享对文章的理解和看法。
5. 总结（1）教师对本节课的内容进行总结，强调重点和难点；（2）布置课后作业，要求学生巩固所学知识。
五、教学评价1. 课堂表现：观察学生在课堂上的发言、提问、小组讨论等表现，评价其参与度和积极性；2. 作业完成情况：检查学生的课后作业，评价其知识掌握程度；3. 阅读理解测试：通过阅读理解测试，评价学生的阅读速度和理解能力。
商务英语泛读教案
商务英语泛读教案Teaching Notes for Business English Extensive Reading课程内容及目标：Ⅰ阅读理解：能够读懂英语国家出版的中等难度的各种材料和文章（包括新闻电讯与特写、短文、电报、传记、游记及史地科普文章）、难度相当于The moon Is Down 的文学原著、Reader's Digest 等报刊、杂志，以及少年百科全书中各种文章。
阅读速度为80个词/分钟，能了解中心大意，抓住主要论点或情节；能根据所读材料进行推理和分析，领会作者的真实意图。
Ⅱ快速阅读：能在3-4分钟内速读1000词左右的中等难度的文章（生词不超过总词数3%），了解中心大意，根据上下文和构词知识猜测和判断词义。
快速阅读可分为：1、略读：要求以“全景式”浏览全文。
目的是检查对文章大意的理解程度。
重点放在从整体意义上把握作者思维的轨迹。
包括：文章的中心思想、作者的观点、文章的风格、文章的口吻、文章的体裁。
2、寻读：旨在寻找各种特定的具体信息，不要求了解全文大意。
寻读的阅读材料可分为：英语词典，百科全书，年鉴，广告，说明书，图表，旅游见闻，信件，火车、飞机、轮船、浏览车的时刻表，索引，数据，菜单，报刊、杂志，论文、备忘录、报告、讲座等的摘选篇章。
教学环节：1、Reading Skill 2、3、Text 4、V ocabulary Building 5、Cloze 6、Text 7、Fast Reading 8、Topics for Discussion and Reflection。
考核形式：1、V ocabulary 2、Cloze 3、Reading Comprehension 4、Fast Reading教材及主要参考书：《商务英语阅读》总主编：虞苏美高等教育出版社《新编英语教程》（1-4册），王守仁，赵文书主编，上海外语教育出版社，2001年7月版；《新编英语泛读教程（1-4）参考答案》，《新编英语泛读教程》编写组，上海外语教育出版社，1997年8月版；《英语泛读教程1、2》曾肯干等编著，上海外语教育出版社，1998年版；《英语阅读论》胡春洞等编著，广西教育出版社。
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5. Why does almost every medium and large-sized organization have a web site?
One reason for the rapid expansion of the technology was the development of networks, protocols, software, and specifications. The other reason was the increase in competition and other business pressures.
2. Why is E-commerce a worldwide network?
A local store can open a web storefront and find the world at its doorstep.
3. Why is it said that this integration of online sales with back-end business process is referred to as fullloop E-commerce?
In-class Task 1: Comprehension Task
Mark each of the following statements with “T” for True or “F” for False according to what you have learned from text A.
Today, more people become heavily dependent upon Internet and would be at a loss without it. Thus people say that “the time of E-commerce has come”. In Ecommerce time, what do you often do with internet technology?
4. When did E-commerce application start?
E-commerce applications started in the early 1970s, with such innovations as Electronic Fund Transfer (EFT).
Text A Understanding of E-commerce
Pre-classfor the main idea. Do not refer to the notes, the glossary, or dictionaries.
Pre-class Task 2
E-commerce is often not fully electronic. Typically, online transactions require some level of human intervention. The overall goal, however is to integrate E-commerce into existing business processes in such a way that processing the order moves seamlessly through existing accounting, order processing, and inventory systems no matter how a transaction originates whether through a sales call, an online order or a retail outlet.
E-commerce represents buying and selling goods and services electronically. For example, order processing is a function of E-commerce. Others refer to E-business as using the Internet for any other business support functions that do not directly support sales, such as setting up travel arrangements for employees or transferring stock between warehouses.
Read text A a second time for a better understanding of the main points and discuss the following questions.
1. What is the difference between E-commerce and Ebusiness?
To get familiar with the main security concerns when conducting E-commerce.
Overall Task 2: Lead In
With the advent of Internet technology, profound historical transformation has brought about unprecedented changes to the human society covering every aspect of people’s life, work and study.
Chapter 9 E-commerce
Overall Task 1: Learning Objective
To grasp the development of E-commerce.
To know the difference between traditional commerce and E-commerce.