义乌小商品市场现状和发展对策研究

义乌小商品市场现状和发展对策研究

摘要

随着改革开放的不断深入发展，我国沿海经济地区得到了迅速的腾飞，特别是江浙沪一带的发展更是让世人瞩目。提起江浙沪一带经济的发展，就不得不提到发展独具特色、最具竞争力的小商品市场义乌的发展和成功。义乌小商品市场经过20多年的积淀与发展，已经成为全国小商品的集散、信息、展示中心。义乌小商品的成功引导了大量小商品市场的发展，也为很多小商品城市的发展提供了良好的借鉴意义。义乌在发展壮大过程中有着自身的优势和有利条件。义乌凭借着物美价廉的小产品、薄利多销的经营理念、不断的发展创新、产品的升级换代、市场的不断升级等原因获得巨大的成功，当然这些成功也离不开政府的大力支持。但是近年来，由于品牌产品、高素质人才的匮乏，以及来自外部的挑战包括人民币的升值和新批发市场的纷纷崛起，市场竞争加剧，义乌在发展中也陷入了瓶颈之中。

关键词：义乌；小商品市场；发展；对策

Research on the present situation and Development Countermeasures of small commodities market in

Yiwu

Abstract

with the development of reform, the coastal economic region in China has been rapid development, especially the development of Jiangsu-Zhejiang-Shanghai area is to let the world. Initiate development of Jiangsu area economy, it is necessary to mention the small commodity market development characteristic, the most competitive of Yiwu 's development and success. Yiwu small commodity market after 20 years of accumulation and development, has become the national commodity distribution center, exhibition center, information. Yiwu small commodity successfully guided the development of a large number of small commodity market, but also provides a good reference for the development of many small commodity city. Yiwu in the development and growth has its own advantages and favorable conditions in the process of. Yiwu by virtue of high quality and inexpensive small products, small profits but quick turnover business philosophy, continuous development and innovation, the upgrading of products, the market constantly upgrading, obtains the huge success, the success is also inseparable from the support of the government. But in recent years, because of the lack of brand name products, high-quality personnel, and challenges from the external including the appreciation of the renminbi and the new wholesale market have been rising, the aggravation of the market competition, Yiwu in development also into a bottleneck.

Keywords：Yiwu; commodity market; development status; strategy; significance

目录

摘要---------------------------------------------------------------------------------------- 1 Abstract -------------------------------------------------------------------------------------- 2引言---------------------------------------------------------------------------------------- 4第1章义乌小商品市场概况分析----------------------------------------------------- 5

1.1义乌小商品市场的形成背景-------------------------------------------------- 5

1.2义乌小商品市场形成的原因-------------------------------------------------- 5

1.3义乌小商品市场的发展历程-------------------------------------------------- 6第2章义乌小商品市场发展现状分析----------------------------------------------- 8

2.1发展优势 -------------------------------------------------------------------------- 8

2.2发展中面对的问题-------------------------------------------------------------- 9第3章义乌小商品市场未来发展的对策------------------------------------------ 12

3.1注重品牌效应 ------------------------------------------------------------------ 12

3.2加强人才引进，发展新的经营模式--------------------------------------- 12

3.3不断拓展新市场--------------------------------------------------------------- 13 结语----------------------------------------------------------------------------------------- 14 参考文献----------------------------------------------------------------------------------- 15 附录1：外文文献原文 ----------------------------------------------------------------- 16 附录2：译文 ----------------------------------------------------------------------------- 23 后记----------------------------------------------------------------------------------------- 28