《跨境电商实用英语》PPT (23)
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跨境电商中的英语实践PPT课件
_______________________________________ _____________________________________________
Complimentary Close, Signature
32 Your site here
2.1 Seven Guidelines of Writing English Business Letters（英文商务信函写作七原则）
24 Your site here
c. ’l’的发音
发/e/音，舌头平着顶向上牙床 fill her up kill him tell her
25 Your site here
现代英语的社会环境
1. 社会用人单位对英语的需求调查显示：
76.2%的被调查单位在工作中会偶尔或经常涉及 到英语的使用；
LOGO
跨境电商中的英语 实践
.
1
1. 英语口语在全球电子商务中的实用性
1.1 商务会谈中相互问候 1.2 马云汉诺威演讲
2. 电商实操中英文商务写作
2 Your site here
1.1 商务会谈中相互问候
Greeting a. How much do you know about
the way Americans greet people and give responses?
I’m Mike Smith. Please call me _M_i_k_e_.
Please _c_a_ll me or _e_-m__a_ilme if you need any help.
9
I’m a freshman /first year student at this college. My
Complimentary Close, Signature
32 Your site here
2.1 Seven Guidelines of Writing English Business Letters（英文商务信函写作七原则）
24 Your site here
c. ’l’的发音
发/e/音，舌头平着顶向上牙床 fill her up kill him tell her
25 Your site here
现代英语的社会环境
1. 社会用人单位对英语的需求调查显示：
76.2%的被调查单位在工作中会偶尔或经常涉及 到英语的使用；
LOGO
跨境电商中的英语 实践
.
1
1. 英语口语在全球电子商务中的实用性
1.1 商务会谈中相互问候 1.2 马云汉诺威演讲
2. 电商实操中英文商务写作
2 Your site here
1.1 商务会谈中相互问候
Greeting a. How much do you know about
the way Americans greet people and give responses?
I’m Mike Smith. Please call me _M_i_k_e_.
Please _c_a_ll me or _e_-m__a_ilme if you need any help.
9
I’m a freshman /first year student at this college. My
《跨境电子商务实用英语》全套教学课件1-3 Cross - border E-commerce Development in China
There are more than 5,000 enterprises on Cross-border E-commerce platform, and over 200,000 enterprises engage in cross-border e-business through various platforms. According to the estimates of Ministry of Commerce, the overall transaction volume of Cross-border Ecommerce is expected to reach 9.0 trillion in 2018, accounting for 23% of import and export trade. The insiders expect that the average annual growth rate of China's Cross-border Ecommerce will stabilize at 20% or more in the next four years.
PART 2 Passage Reading
3
In terms of business model, Cross-border E-commerce is B2B-dominanted, and B2C gradually develops
Taking the operating model as the criterion, Cross-border E-commerce can be divided into general trade (cross-border B2B) and cross-border online retail (cross-border B2C and C2C). The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly diverse, thus the B2C transaction share is predicted to further increase in the future. However, due to the large volume of B2B transactions and stable orders, cross-border B2B transactions accounted for 92.4%, occupying the dominant position among China's Cross-border E-commerce models in 2014; In 2015, Cross-border E-commerceB2B
PART 2 Passage Reading
3
In terms of business model, Cross-border E-commerce is B2B-dominanted, and B2C gradually develops
Taking the operating model as the criterion, Cross-border E-commerce can be divided into general trade (cross-border B2B) and cross-border online retail (cross-border B2C and C2C). The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly diverse, thus the B2C transaction share is predicted to further increase in the future. However, due to the large volume of B2B transactions and stable orders, cross-border B2B transactions accounted for 92.4%, occupying the dominant position among China's Cross-border E-commerce models in 2014; In 2015, Cross-border E-commerceB2B
《跨境电商实用英语》课件Unit 4-Chapter 4
1
Acquire basic knowledge about the packaging methods of different products
2
Understand the importance of proper packaging
3
Use appropriate expressions to reply to customer’s inquiry about the product packaging
PART 1 Warming-up
B. Packaging is known as “silent salesman” in Western
countries. Improving the packБайду номын сангаасng of the goods can increase the value of the goods
New Words
New Word
1
integrity
[ɪnˈtegrəti] n.
It is the most basic, but also the most error-prone thing to confirm the correct shipping address. It is best to add a clear return address outside the box. The address should be attached to or written directly on the box. It is best to use an oily pen to write the address. If the address is wrong, it can be easier to detect and make corrections. The problem of vagueness resulting from rain or label wrinkles can also be avoided.
《跨境电商实用英语》PPT (26)
PART ONE
Warming-up
PART 1
Warming-up
Work in group. Lople say or do and express your own opinions with your group members. Try to relate to your personal experience.
with the customer about the delivery method, delivery time, inquiry way for logistics
A. A seller said, “I sold a lot of goods out before Christmas. The sudden increase of parcels prevented the post office from having enough time to deal with. At that time the customer was anxiously waiting for the goods. Finally, three of the customers gave a negative comment to me.
PART 2
Passage Reading
How to achieve low shipping price, faster distribution, and quick customs clearance is the key for sellers to gain an advantage in the logistics competition. If the seller can communicate
Thus it can be seen that choosing a good logistics
《跨境电子商务实用英语》全套教学课件1-2 The Significance of Cross-border E-commerce
3
Learn words and expressions concerning talking about above issues in the significance of Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
PART 1 Warming-up
B. Li Yansheng, Senior Vice President of Shenzhen 4PX
Information Technology said, “Chinese people are earning more and the standard of living is rising, the need and want of overseas high quality, high priced and safe products is increasing. So there are huge demands which prosper the development of international e-commerce.”
In the context of global sluggish foreign trade and China’s economic downturn, Cross-border E-commerce undertakes the mission of promoting the transformation and upgrading of China's open economy and building new economic growth points.
A. The State Council of China officially announced its plan to establish a “Cross border E-Commerce Comprehensive Pilot Area” in Hangzhou in March 2015, featuring a lot of preferential tax policies and streamlined customs clearance procedures.
《跨境电商实用英语》全套教学课件Unit 4-Chapter 3 Price Negotiation
But some customers will bargain with the seller for discount before placing an order. For them, the seller should analyze the purpose of bargaining, respond and deal with it specifically.
PART 2 Passage Reading
In addition, there are some small wholesale customers on the Cross-border E-commerce platform. Many foreign small buyers favor online orders because of the delivery speed, payment after arrival of products, low risk and relatively high security etc. For them, the seller should give special attention and actively follow up with the inquiry. They should negotiate about the wholesale price according to the quantity and try to retain these small wholesale customers, which will bring great advantages to the positive cycle of online stores. On the one hand, the seller can set the wholesale price when publish the product, so that the buyer can click on the Bulk Price button to see the product's default wholesale price.
PART 2 Passage Reading
In addition, there are some small wholesale customers on the Cross-border E-commerce platform. Many foreign small buyers favor online orders because of the delivery speed, payment after arrival of products, low risk and relatively high security etc. For them, the seller should give special attention and actively follow up with the inquiry. They should negotiate about the wholesale price according to the quantity and try to retain these small wholesale customers, which will bring great advantages to the positive cycle of online stores. On the one hand, the seller can set the wholesale price when publish the product, so that the buyer can click on the Bulk Price button to see the product's default wholesale price.
《跨境电商实用英语》全套教学课件Unit 2-Chapter 3 Amazon Platform(B2B)
PART 2 Passage Reading
The characteristic of Amazon Business is that the products are directly sold by or sellers from third-party platforms. Amazon believes that as a businessonly platform, the new site will be able to improve the relationship between Amazon and those sellers who only do business with companies, helping the platform to provide a wider range of products.
With already more than 2 million products, Amazon Business will replace . Meanwhile, Amazon Business will also take over ’s commercial, industrial and scientific departments. It is reported that Amazon Business may take the existing business as the starting point, and will make a great leap forward in the field of B2B e-commerce market.
PART TWO
Passage Reading
PART 2 Passage Reading
《跨境电商实用英语》全套教学课件Unit 2-Chapter 6 E-commerce Platforms in Different Countries
Байду номын сангаас
PART 2 Passage Reading
3 Wish
Headquartered in the US, Wish is a mobile B2C cross-border e-commerce platform. The dark horse has stood out among mobile terminals by accruing a transaction volume above USD 100 million within less than three years. Wish, being an e-commerce newbie, has no experience in designing shopping platforms for PC terminals. In view of this, it develops mobile terminal markets without mental load. The most important characteristic of a mobile terminal is “always accessible”, which gives rise to fragmented demands.
1
Acquire basic knowledge about Lightinthebox, , Wish, Lazada and Cdiscount
2
Understand the features and advantages of Cross-border E-commerce platforms in different countries
PART TWO
Passage Reading
PART 2 Passage Reading
3 Wish
Headquartered in the US, Wish is a mobile B2C cross-border e-commerce platform. The dark horse has stood out among mobile terminals by accruing a transaction volume above USD 100 million within less than three years. Wish, being an e-commerce newbie, has no experience in designing shopping platforms for PC terminals. In view of this, it develops mobile terminal markets without mental load. The most important characteristic of a mobile terminal is “always accessible”, which gives rise to fragmented demands.
1
Acquire basic knowledge about Lightinthebox, , Wish, Lazada and Cdiscount
2
Understand the features and advantages of Cross-border E-commerce platforms in different countries
PART TWO
Passage Reading
《跨境电商实用英语》PPT (6)
PART 2
Passage Reading
1
Cross-border retail E-commerce
Cross-border retail B2C (Business-to-Consumer) refers to the international business
activity of companies in different customs areas, directly selling products or services to
PART TWO
Passage Reading
PART 2
Passage Reading Concept and Characteristics of Cross - border E-commerce
Cross-border E-commerce refers to the international business activity that transaction subjects in different countries electronize the traditional trade in terms of exhibition, negotiation and transaction through the means of e-commerce, and deliver products through cross-border logistics or international warehousing services to complete the transaction. In terms of business model, Cross-border E-commerce can be divided into cross-border retailer-commerce (B2C and C2C) and cross-border B2B e-commerce. Cross-border B2B e-commerce not only includes online transactions through cross-border trading platform, but also includes the off-line transaction resulting from on-line activities. In terms of customs area, Crossborder E-commerce can be divided into export Cross-border Ecommerce and import Cross-border Ed expressions concerning talking about above issues
《跨境电商实用英语》全套教学课件Unit 3-Chapter 3 Product Description
Warming-up
PART 1
Warming-up
Task: Product description is important to a product. Look at the following product description, and discuss with a partner about what information we should include in the product description.
New Words
New Word
1
burst [bɜ:st] n.
a sudden flurry of activity
爆发
e.g.Ⅰ) After hearing the president’s speech, the applause burst from the crowd.
在听e relative words and expressions
4 Understand the procedure of making a good product description on Cross-
border E-commerce platforms
PART ONE
Burst sells are hot products, with high flow, high exposure, large orders and other characteristics. However, burst sells are not the source of profits for shops. Usually, the price of burst sells is low, and the direct impact is that the profit margins are small, even no profit margins. Thus, it is recommended that shops only set 1-2 burst sells per store. Create burst sells by reducing price, increasing discount rates, which will bring a lot of page views and orders in the short term for the shop, as well as promote the sale of other products.
PART 1
Warming-up
Task: Product description is important to a product. Look at the following product description, and discuss with a partner about what information we should include in the product description.
New Words
New Word
1
burst [bɜ:st] n.
a sudden flurry of activity
爆发
e.g.Ⅰ) After hearing the president’s speech, the applause burst from the crowd.
在听e relative words and expressions
4 Understand the procedure of making a good product description on Cross-
border E-commerce platforms
PART ONE
Burst sells are hot products, with high flow, high exposure, large orders and other characteristics. However, burst sells are not the source of profits for shops. Usually, the price of burst sells is low, and the direct impact is that the profit margins are small, even no profit margins. Thus, it is recommended that shops only set 1-2 burst sells per store. Create burst sells by reducing price, increasing discount rates, which will bring a lot of page views and orders in the short term for the shop, as well as promote the sale of other products.
《跨境电商实用英语》全套教学课件Unit 3-Chapter 2 Title Description
PART 2 Passage Reading
The rules of the major Cross-border E-commerce platforms are not the same. For example, the title of products on AliExpress can be set up to 128 characters, but DHgate allows 140 characters. However, some tips of product description are common. Here are some tips: 1. Use the data analysis tools (such as the data analysis tool of AliExpress: Data from vertical and horizontal) to set the hot keywords; 2. Try to put core words as early as possible, best in the first five words; 3. Capitalize the first letter of each keyword except for the, a and other prepositions; 4. Maximize the use of characters; 5. Do not pile up keywords; 6. Do not use keywords that do not match the products’ real information; 7. Avoid the use of sensitive words, such as cheap, fake and so on; 8. Make the title as clear and coherent as possible, and nature in English.
《跨境电商实用英语》PPT (1)
3
Use relevant skills to effectively deal with disputes and complaints on Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
The goods are detained at the customs means that the logistics information shows that the goods are at the customs, due to the customs requirements of the importing country.
No logistics information means that no tracking information could be found on the logistics site with the tracking number provided by the seller. There are two cases about the logistics shows goods have been delivered but the buyer complains no goods received. In one case, the logistics address matches the buyer’s address on the order, that is, the logistics information shows that the product has been delivered, and the delivered country, province, city, zip code and signature are the same as on the order.
《跨境电商实用英语》PPT (9)
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
PART 2 Passage Reading
After-sale customer service: After-sale customer service is provided for customers who, after having placed orders, make inquiries about orders, the anticipated arrival time of parcels, and product service etc. It has much to do with the improvement of product category and quality, the customer experience, the repeat purchase rate, the returned purchase rate, the dispute rate etc. The problems faced in the after-sale customer service are mainly the delay of goods, the inconformity between goods and its description, and the moderate and bad comments.
《跨境电子商务英语》教学课件(共8单元)Unit 3
CBE 跨境电子商务英语
C
教学目标
1.Master how to describe an e-commerce store; 2.Understand how to select appropriate products for an ecommerce store; 3. Master how to describe the products in the e-commerce store; 4. Understand how to price the products to sell in the ecommerce store.
Warming-up Activities
Conversation
Listen to the conversation. Then practice with your partner. A: Vince, I’ve heard that you open an E-commerce store on AliExpress. B: Yes. You know I major in business English. I find that I’m interested in CBEC and with the help of my parents, I start my own store. A: Sounds great! I’m wondering if I can have a look at your E-commerce store. B: Of course. I haven’t finished the store description yet. You know it’s not an easy task. A: Yes, maybe we can discuss together. You know I’ve been working in this field since graduation. B: Wow, great. I want to choose baby products as my business scope.
C
教学目标
1.Master how to describe an e-commerce store; 2.Understand how to select appropriate products for an ecommerce store; 3. Master how to describe the products in the e-commerce store; 4. Understand how to price the products to sell in the ecommerce store.
Warming-up Activities
Conversation
Listen to the conversation. Then practice with your partner. A: Vince, I’ve heard that you open an E-commerce store on AliExpress. B: Yes. You know I major in business English. I find that I’m interested in CBEC and with the help of my parents, I start my own store. A: Sounds great! I’m wondering if I can have a look at your E-commerce store. B: Of course. I haven’t finished the store description yet. You know it’s not an easy task. A: Yes, maybe we can discuss together. You know I’ve been working in this field since graduation. B: Wow, great. I want to choose baby products as my business scope.
《跨境电商实用英语(第2版)》完整版教学课件最全ppt整套教程电子讲义(最新)
A girl named Lucy cries when she arrived at the kindergarten, because she doesn’t want her mom to leave the kindergarten. If you were the teacher, what would you do with the situation?
Letter name: Each of the 26 alphabet letters has a capital and a lower case form. The two forms for each of the 26 letters are shown below. AB C D E F G H I J K LM N O PQ R STUVW X YZ a b c d e f g h i j k l m n o p q r s t u v w x yz
And two little kittens And a pair of mittens And a little toyhouse And a young mouse And a comb and a brush and a bowl full of mus And a quiet old lady who was whispering “hush
Phonics
When sounding consonants, air flow is interrupted or limited by the position of the tongue, teeth or lips. The majority of letters in the alphabet are consonant letters. Most consonant letters have only one sound and rarely sound like their name. B: boy bear ribs gibbon C: candle copper music kick D: duck deer lad ladder F: flower fish fluff sofa G: game get gift logs gun green energy H: hat home high fetch
Letter name: Each of the 26 alphabet letters has a capital and a lower case form. The two forms for each of the 26 letters are shown below. AB C D E F G H I J K LM N O PQ R STUVW X YZ a b c d e f g h i j k l m n o p q r s t u v w x yz
And two little kittens And a pair of mittens And a little toyhouse And a young mouse And a comb and a brush and a bowl full of mus And a quiet old lady who was whispering “hush
Phonics
When sounding consonants, air flow is interrupted or limited by the position of the tongue, teeth or lips. The majority of letters in the alphabet are consonant letters. Most consonant letters have only one sound and rarely sound like their name. B: boy bear ribs gibbon C: candle copper music kick D: duck deer lad ladder F: flower fish fluff sofa G: game get gift logs gun green energy H: hat home high fetch
《跨境电商实用英语》全套教学课件Unit 2-Chapter 1 Alibaba
PART 2 Passage Reading
Shipping Delay Refund The order will be shipped by the sellers on time, according to the details of the contract. In case of shipping delay, the buyers will be eligible for a refund. Examples of what’s covered: •The seller fails to ship the goods on time (according to the contract details) •The seller ships the goods, but the delivery is later than the time specified in the contract •The seller ships the goods, but the goods are seized by customs due to seller error
4 Learn words and expressions concerning talking about
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
如何能确保你正在构建一个对你的组织有效的基础？
《跨境电商实用英语》PPT_(23)
Comparatively, online approach mainly refers to the payment model of E-account to E-account, touching upon such methods as Alipay, Paypal, MoneyBookers and Google checkout, etc.
Order payment serves as the indispensable key part throughout Cross-border E-commerce, covering both online and offline approach. Offline bank approach is essentially the same as the original payment in international trade, excerpt that the platform of business shifts from offline exhibitions to B2B (, Made in China, Global sources etc) and B2C websites (AliExpress, eBay, Amazon etc). Offline payment methods include Cash, Letter of Credit (L/C), Payment on Delivery, Western Union Transfer and Documentary Collection as well as Documents against Payment (D/P), Installment, Payment on Credit and Deferred Payment, among which the first four are generally the main options.
Order payment serves as the indispensable key part throughout Cross-border E-commerce, covering both online and offline approach. Offline bank approach is essentially the same as the original payment in international trade, excerpt that the platform of business shifts from offline exhibitions to B2B (, Made in China, Global sources etc) and B2C websites (AliExpress, eBay, Amazon etc). Offline payment methods include Cash, Letter of Credit (L/C), Payment on Delivery, Western Union Transfer and Documentary Collection as well as Documents against Payment (D/P), Installment, Payment on Credit and Deferred Payment, among which the first four are generally the main options.
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to its characteristics of capital security, speed, convenience and wider coverage.
PART TWO
Passage Reading
PART 2
Passage Reading
Payment
Order payment serves as the indispensable key part throughout Cross-border E-commerce, covering both online and offline approach. Offline bank approach is essentially the same as the original payment in international trade, excerpt that the platform of business shifts from offline exhibitions to B2B (, Made in China, Global sources etc) and B2C websites (AliExpress, eBay, Amazon etc). Offline payment methods include Cash, Letter of Credit (L/C), Payment on Delivery, Western Union Transfer and Documentary Collection as well as Documents against Payment (D/P), Installment, Payment on Credit and Deferred Payment, among which the first four are generally the main options.
Comparatively, online approach mainly refers to the payment model of E-account to E-account, touching upon such methods as Alipay, Paypal, MoneyBookers and Google checkout, etc.
2
Learn the relative words and expressions
3
Understand the security insurance of online payment
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
A. Mark has never bought anything from an online shop because he is worried about the safety of making the payment online.
PART 1 Warming-up
B. One of the reasons why people tend to choose PayPal is due
PART 2 Passage Reading
Some buyers that are new to online shopping may turn out to be not familiar with the payment procedures of Cross-border E-commerce platforms, and thus fail to complete the order after initiating one. In this case, sellers should give in-time communication and patient explanation to related questions. Meanwhile, suppliers should contact purchasers to first of all thank their support, also to enquire of any possible problems occurred in the process of payment and inform them of the procedures and offer help accordingly, when some unpaid orders especially those repeated ones from one buyer are spotted.
PART 2 Passage Reading
Though most of the buyers are able to see through this process, some still may have payment failure after multiple attempts. Therefore, when asked for assistance, sellers shall let buyers know potential reasons for the failure and help them through the payment to finally win the order back. Additionally, some may have no clue to use the shopping cart to combine the purchasing and payment for various types of products in one store, which leads to the inconvenience on both sides caused by redundant orders from one buyer. In this sense, sellers shall guide them to reasonably use the cart and to incorporate the order payments.跨Βιβλιοθήκη 电商系列教材跨境电商实用英语
Chapter 2 Payment
Unit 4 On-sale Services of Crossborder E-commerce
Learning Goals
After studying this chapter, you are expected to：
1
Acquire basic knowledge about different methods of payment on Cross-border E-commerce platforms
PART TWO
Passage Reading
PART 2
Passage Reading
Payment
Order payment serves as the indispensable key part throughout Cross-border E-commerce, covering both online and offline approach. Offline bank approach is essentially the same as the original payment in international trade, excerpt that the platform of business shifts from offline exhibitions to B2B (, Made in China, Global sources etc) and B2C websites (AliExpress, eBay, Amazon etc). Offline payment methods include Cash, Letter of Credit (L/C), Payment on Delivery, Western Union Transfer and Documentary Collection as well as Documents against Payment (D/P), Installment, Payment on Credit and Deferred Payment, among which the first four are generally the main options.
Comparatively, online approach mainly refers to the payment model of E-account to E-account, touching upon such methods as Alipay, Paypal, MoneyBookers and Google checkout, etc.
2
Learn the relative words and expressions
3
Understand the security insurance of online payment
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
A. Mark has never bought anything from an online shop because he is worried about the safety of making the payment online.
PART 1 Warming-up
B. One of the reasons why people tend to choose PayPal is due
PART 2 Passage Reading
Some buyers that are new to online shopping may turn out to be not familiar with the payment procedures of Cross-border E-commerce platforms, and thus fail to complete the order after initiating one. In this case, sellers should give in-time communication and patient explanation to related questions. Meanwhile, suppliers should contact purchasers to first of all thank their support, also to enquire of any possible problems occurred in the process of payment and inform them of the procedures and offer help accordingly, when some unpaid orders especially those repeated ones from one buyer are spotted.
PART 2 Passage Reading
Though most of the buyers are able to see through this process, some still may have payment failure after multiple attempts. Therefore, when asked for assistance, sellers shall let buyers know potential reasons for the failure and help them through the payment to finally win the order back. Additionally, some may have no clue to use the shopping cart to combine the purchasing and payment for various types of products in one store, which leads to the inconvenience on both sides caused by redundant orders from one buyer. In this sense, sellers shall guide them to reasonably use the cart and to incorporate the order payments.跨Βιβλιοθήκη 电商系列教材跨境电商实用英语
Chapter 2 Payment
Unit 4 On-sale Services of Crossborder E-commerce
Learning Goals
After studying this chapter, you are expected to：
1
Acquire basic knowledge about different methods of payment on Cross-border E-commerce platforms