工商管理专业英语词汇 ppt课件
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工商管理专业PPT英语课件Unit 4 Developing Quality and Competi
Unit 4
Developing Quality and Competitive Advantage
2021/6/18
1
Glossary
• innovative [‘inəuveitiv]
• adj. 创新的、革新的
• n. innovativeness 创新、革新
• e.g. High efficiency, few defects, fast
farmers in exchange for a portion of
their output. Nhomakorabea• 在封建制度中，中世纪欧洲的政治和经济体制
下，统治者出租土地给他们的佃户农民并给予
他们保护，来换取他们一部分的产出。
2021/6/18
4
Glossary
• usher [‘ʌʃə]
• v. 引导、引入、开创、宣告
each resource used in the production process.
• 在大部分人类历史中，人们寻求过提高生 产效率-降低成本的方法，通过在生产过程 中从使用的每一种资源来优化产出。
2021/6/18
3
Glossary
• medieval [medi‘i:vəl]
• adj. 中世纪的
• 人工智能
• e.g. Although an AGV’s movements
must be preprogrammed, some robots
are being given limited artificial intelligence that enables them to
make certain decisions.
with navigational capabilities, which
Developing Quality and Competitive Advantage
2021/6/18
1
Glossary
• innovative [‘inəuveitiv]
• adj. 创新的、革新的
• n. innovativeness 创新、革新
• e.g. High efficiency, few defects, fast
farmers in exchange for a portion of
their output. Nhomakorabea• 在封建制度中，中世纪欧洲的政治和经济体制
下，统治者出租土地给他们的佃户农民并给予
他们保护，来换取他们一部分的产出。
2021/6/18
4
Glossary
• usher [‘ʌʃə]
• v. 引导、引入、开创、宣告
each resource used in the production process.
• 在大部分人类历史中，人们寻求过提高生 产效率-降低成本的方法，通过在生产过程 中从使用的每一种资源来优化产出。
2021/6/18
3
Glossary
• medieval [medi‘i:vəl]
• adj. 中世纪的
• 人工智能
• e.g. Although an AGV’s movements
must be preprogrammed, some robots
are being given limited artificial intelligence that enables them to
make certain decisions.
with navigational capabilities, which
工商管理专业PPT英语课件Unit 8 Human Resource Managem
Insights, …
• 正如她在《经营者的洞察力》一文中所 说……
精选课件ppt
9
Glossary
• catalyst [‘kætəlist]
• n. 催化剂、刺激因素
• e.g. The human resource manager acts more in an advisory capacity, but
• n. 代表、众议院、典型 • adj. 代表的、典型的
• e.g. The marketing manager works
through sales representatives to sell
the firm’s products. • 营销经理通过销售代表出售公司的产品完
成工作。
精选课件ppt
• v. 停止、离开、退出、辞职 • n. 辞职 • adj. 摆脱的、自由的
• e.g. Bill Brown, the production supervisor for Ajax Manufacturing, has just learned that one of his
• substantive [‘sʌbstəntiv]
• adj. 本质的、实质的、真实的 • n. 作名词用的词或词组 • e.g. Although only cosmetic in some
instances, this change has been
substantive in most cases.
4
Glossary
• capital [‘kæpitl]
• n. 资本、首都、大写字母 • adj. 资本的、大写的、首要的、严重的
• e.g. The finance manager obtains
• 正如她在《经营者的洞察力》一文中所 说……
精选课件ppt
9
Glossary
• catalyst [‘kætəlist]
• n. 催化剂、刺激因素
• e.g. The human resource manager acts more in an advisory capacity, but
• n. 代表、众议院、典型 • adj. 代表的、典型的
• e.g. The marketing manager works
through sales representatives to sell
the firm’s products. • 营销经理通过销售代表出售公司的产品完
成工作。
精选课件ppt
• v. 停止、离开、退出、辞职 • n. 辞职 • adj. 摆脱的、自由的
• e.g. Bill Brown, the production supervisor for Ajax Manufacturing, has just learned that one of his
• substantive [‘sʌbstəntiv]
• adj. 本质的、实质的、真实的 • n. 作名词用的词或词组 • e.g. Although only cosmetic in some
instances, this change has been
substantive in most cases.
4
Glossary
• capital [‘kæpitl]
• n. 资本、首都、大写字母 • adj. 资本的、大写的、首要的、严重的
• e.g. The finance manager obtains
工商管理专业英语Unit1-3课件
Management science approach Focuses on the task of production and operations, uses of mathematical and statistic techniques to build models for the solution of production and operations problems.
nonroutine /nɔnru:'ti:n/ analogue ['æ nəlɒg+
Translation 1.当然，富有远见并不是成功的保证。
2.通常，一份任务报告书的目标总是聚焦于该 企业所服务的市场和顾客群。
3.这些管理人员都是能制定计划并引导企业朝 目标前进的战略家。
4.与其他人的沟通、和他们一起高效率地工作、 激励他们、领导他们，这些都是在人际关系 方面所需要的能力。
2.该领域的研究能使作为组织成员的个人更好 地理解自己的、同事的、上司的及下属的组 织行为。
The study of the field should enable you as an organizational member to better understand your own organizational behavior, as well as that of your peers, superiors, and subordinates.
English for Bu
Learning Objectives:
●This course is designed to help the students of Business Administration improve the professional English reading comprehension and the ability to use English for business communication and negotiation. （提高专业 英语阅读理解水平以及运用能力）
工商管理专业英语-PPT文档资料
department stores. It is the world's largest public
corporation by revenue, according to the 2019
Fortune 500.
Supply chain management is moving the right items to the right customer at the right time by the most efficient means. No one does that better than Wal-Mart.
R — Replenishment: lead time, EOP, safety
inventory are vital
elements in this facet and all of those
elements will be considered regularly.
Besides, in the process of replenishment,
some elasticity should be maintained for
replying to the crisis
Internal Strengths Factors · Wal-Mart is a powerful retail brand. It has a reputation for value for money and convenience
The cooperation between Wal-Mart and P&G realized a win-win situation. The principle generated during their cooperation evolved into a criterion on supply chain management, whose
工商管理专业PPT英语课件Unit 9 Types of Marketing Research-精品文档
3
Glossary
• • • • hypothesis [hai‘pɔθəsis] n. 假说、假设、前提、猜测 复数hypotheses e.g. Sometimes marketing researchers know exactly what their marketing problems are and design careful studies to test specific hypotheses. • 有时营销调研人员确切知道他们的营销问 题是什么，然后设计详细的研究来检验gnostic [.daiəg‘nɔstik] adj. 诊断的、特征的 n. 诊断程序、症状、诊器 e.g. In other words, a diagnostic analysis is performed when consumers answer questions such as “Why do you feel that way?”. • 换句话说，当消费者回答诸如“为什么你 会那样想”的问题时就用到了诊断性分析。
6
Glossary
• • • • • crystallize [‘kristəlaiz] v. （使）具体化、结晶、成蜜饯、明确 identify [ai‘dentifai] v. 鉴定、识别、认明、认同 e.g. Exploratory research might help crystallize a problem and identify information needed for future research. • 探索性研究也许能帮助明确问题并识别出 在未来的调研中所需要的信息。
7
Glossary
• • • • • contemplation [.kɔntem‘pleiʃən] n. 注视、沉思、打算 in/under contemplation 计划中 v. contemplate 注视、沉思、打算 e.g. Some Infiniti showrooms have contemplation zones. • 一些英菲尼迪展厅中有沉思区。
Glossary
• • • • hypothesis [hai‘pɔθəsis] n. 假说、假设、前提、猜测 复数hypotheses e.g. Sometimes marketing researchers know exactly what their marketing problems are and design careful studies to test specific hypotheses. • 有时营销调研人员确切知道他们的营销问 题是什么，然后设计详细的研究来检验gnostic [.daiəg‘nɔstik] adj. 诊断的、特征的 n. 诊断程序、症状、诊器 e.g. In other words, a diagnostic analysis is performed when consumers answer questions such as “Why do you feel that way?”. • 换句话说，当消费者回答诸如“为什么你 会那样想”的问题时就用到了诊断性分析。
6
Glossary
• • • • • crystallize [‘kristəlaiz] v. （使）具体化、结晶、成蜜饯、明确 identify [ai‘dentifai] v. 鉴定、识别、认明、认同 e.g. Exploratory research might help crystallize a problem and identify information needed for future research. • 探索性研究也许能帮助明确问题并识别出 在未来的调研中所需要的信息。
7
Glossary
• • • • • contemplation [.kɔntem‘pleiʃən] n. 注视、沉思、打算 in/under contemplation 计划中 v. contemplate 注视、沉思、打算 e.g. Some Infiniti showrooms have contemplation zones. • 一些英菲尼迪展厅中有沉思区。
工商管理专业英语unit4课件
Unit Four Developing Quality and Competitive
Advantage
作者：南开大学 商学院 李桂华
工商管理专业英语unit4
Glossary
innovative: adj. Marked by or given to innovations. 革 新的，创新的 optimize: v. To make as perfect or effective as possible.使最优化使尽可能地完善或有效 usher: v. To precede and introduce; inaugurate: 宣告， 展示介绍；开始，开创： exotic: adj. Intriguingly unusual or different; excitingly strange:异乎寻常的；奇异的： strenuous: adj. Requiring great effort, energy, or exertion: 艰巨的需要巨大努力，能量或投入的： hazardous: adj. Marked by danger; perilous. 带有危 险性的；危险的 navigational: adj. The act or practice of sailing, or of piloting an aircraft.导航的 artificial intelligence: The ability of a machine to perform those activities that are normally thought to require intelligence. 人工智能
工商管理专业英语unit4
Key Terms and Concepts
➢Production and operations management [(POM) 生产和运作管理] is the coordination of an organization’s resources for manufacturing goodke other types of management, POM involves the basic function, of planning, organizing, leading, and controlling. It also requires careful consideration of the company’s goals, the strategies for attaining those goals, and the standards against which results will be measured.
Advantage
作者：南开大学 商学院 李桂华
工商管理专业英语unit4
Glossary
innovative: adj. Marked by or given to innovations. 革 新的，创新的 optimize: v. To make as perfect or effective as possible.使最优化使尽可能地完善或有效 usher: v. To precede and introduce; inaugurate: 宣告， 展示介绍；开始，开创： exotic: adj. Intriguingly unusual or different; excitingly strange:异乎寻常的；奇异的： strenuous: adj. Requiring great effort, energy, or exertion: 艰巨的需要巨大努力，能量或投入的： hazardous: adj. Marked by danger; perilous. 带有危 险性的；危险的 navigational: adj. The act or practice of sailing, or of piloting an aircraft.导航的 artificial intelligence: The ability of a machine to perform those activities that are normally thought to require intelligence. 人工智能
工商管理专业英语unit4
Key Terms and Concepts
➢Production and operations management [(POM) 生产和运作管理] is the coordination of an organization’s resources for manufacturing goodke other types of management, POM involves the basic function, of planning, organizing, leading, and controlling. It also requires careful consideration of the company’s goals, the strategies for attaining those goals, and the standards against which results will be measured.
工商管理专业英语(上课用课件)(2011.9.2)
2、翻译活动是艺术还是科学？
Art is me, science is we.
北师大许景渊教授：“目前任何
翻译活动都必须经过（1）理解 （2） 表达两个程序，该程序中人的主观创造
思维起决定作用，而不受客观规律的约 束。因此，翻译的性质是艺术，翻译实 践是艺术创造。
二、翻译的种类
1、以归宿点分，有英译汉与汉译英。
任何一种语言，在长期使用的过程 中，会形成一种固定的词组或常见的搭 配。这些比较固定的说法，有时可以译 成另一种语言，有时则不行。翻译时， 必须注意英汉两种语言中词的不同搭配。
kill： He killed the man. 他杀死了那个人。
He killed his chances of success. 他断送了成功的机会。
译文： 1、她曾期待某种奇迹般的解决办法，这是
不合逻辑的。
2. His failure to observe the safety regulations resulted in an accident to the machinery.
2、他不遵守安全规则，从而导致了机械 故障。
I’m up to my neck in your bullshit.
• 译文：你让我倒霉透顶了。
四、翻译的过程
翻译的过程即正确的理解原文和 创造性的用另一种语言再现原文的
过程，大致分为理解、表达和校核
三阶段。
1、理解阶段
主要是通过原文的上下文进行。对原 文作透切的理解是正确翻译的基础和关 键。
她去看门。
意译：露丝一直在骚扰孩子，因此，我把
她撵了出去。
Example 我一五一十的告诉他事情的经过。
直译：I told him the process of the
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工商管理专业英语词汇
PLC product life cycle introduction phase growth phase maturity phase decline phase
Market segmentation 市场细分 Marketing mix 营销组合
工商管理专业英语词汇
工商管理专业英语词汇
Total assets 总资产 Paperwork 文书工作 default 违约 Real state 房地产 Start from scratch 白手起家 Trademark 注册商标 Coupon 优惠券
工商管理专业英语词汇
Planning Organizing Directing Controlling
工商管理专业英语词汇
short-term loans 短期贷款 comanies 人寿保险公司 pension funds 退休基金 bonds 债券 stocks 股票
工商管理专业英语词汇
Sole proprietorships Partnerships Joint ventures Corporations Limited liability company Mergers & acquisitions Franchises
Sustainable development 可持续发展 Hard selling 强行推销 Discretionary income 可支配收入 Sales-oriented 销售为导向 Warranty 质保 Sell off 清仓 Market share 市场份额
工商管理专业英语词汇
Organizational objectives
工商管理专业英语词汇
Interpersonal 人际关系角色 figurehead 挂名首脑 leader 领导者 liaison 联络者
Informational 信息传递角色 monitor 监听者 disseminator 传播者 spokesperson 发言者
工商管理专业英语词汇
cover letter 自荐信 socialization 定位 labor market 劳动力市场 rate of turnover 人员更替速率 entry- level 入门水平 job openings 职位空缺 credit checks 信用调查
工商管理专业英语词汇
工商管理专业英语词汇
Decisional 决策制定角色 entrepreneur 企业家 disturbance handler 混乱驾驭者 resource allocator 资源分配者 negotiator 谈判者
工商管理专业英语词汇
Meet people’s needs 满足需求 Set annual budgets 制定年度预算 Structural reorganizations 结构重组 Division 部门 Departmentalization 部门化 Line manager 生产线管理人员 Division manager 部门经理 Budget allocations 财政预算
promotion – from – within 内部提拔 boost the morale of the employees 鼓舞士气 career development 职业规划 subunit 二级单位 field ship 实地考察 would-be managers 要提拔管理者 rotate 轮换
工商管理专业英语词汇
Be liable for 对……负有法律责任 State-owned enterprise 国有企业 Broad of directors 董事会 Issuance 发行 Minute book 记录薄 Annual report 年度报告 Sales volume 销售量
工商管理专业英语词汇
工商管理专业英语词汇
formal organization 正式组织 division of labor 劳动分工 departmentalization 部门化 delegation 授权 stakeholders 利害相关者 organizational chart 组织结构图 flatter organization 扁平组织 cash flow 现金流量 trade credit 商业信用
Retailer 零售商 Wholesaler 批发商 Mail order 邮购 Target audience 目标观众 Build awareness 树立品牌意识 Rebate 价格折扣 Premium 赠品
工商管理专业英语词汇
Sponsorship 赞助 Revenue 收益 negative profit 负收益 A profit margin 边际利润 a successor product 替代产品 Population density 人口密度 Health conscious 健康意识
工商管理专业英语词汇
Fringe benefits 附加福利 Drawback 障碍 Creditor 债权人 Pool their money and credit 筹资和贷款 Claim bankruptcy 宣布破产 A salaried laborer or employee 上班族 Wind up business 关闭生意