《跨境电商实用英语》第2版人大版习题答案Unit 1-Chapter 1(修改版)

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《跨境电子商务实用英语》全套教学课件1-3 Cross - border E-commerce Development in China

There are more than 5,000 enterprises on Cross-border E-commerce platform, and over 200,000 enterprises engage in cross-border e-business through various platforms. According to the estimates of Ministry of Commerce, the overall transaction volume of Cross-border Ecommerce is expected to reach 9.0 trillion in 2018, accounting for 23% of import and export trade. The insiders expect that the average annual growth rate of China's Cross-border Ecommerce will stabilize at 20% or more in the next four years.
PART 2 Passage Reading
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In terms of business model, Cross-border E-commerce is B2B-dominanted, and B2C gradually develops
Taking the operating model as the criterion, Cross-border E-commerce can be divided into general trade (cross-border B2B) and cross-border online retail (cross-border B2C and C2C). The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly diverse, thus the B2C transaction share is predicted to further increase in the future. However, due to the large volume of B2B transactions and stable orders, cross-border B2B transactions accounted for 92.4%, occupying the dominant position among China's Cross-border E-commerce models in 2014; In 2015, Cross-border E-commerceB2B

《跨境电商实用英语》第2版人大版习题答案Unit 1-Chapter 2(修改版)

Part Two：Passage ReadingTask 11. “no border” and “globalization”2. Cross-border E-commerce can provide Chinese enterprises an effective way to establish brands and improve brand awareness by effectively breaking the channel monopoly, reducing intermediate links, saving the transaction cost and shortening the transaction period.3. Through e-commerce platforms, Chinese products are sold to 54 countries alongB&R, and in turn, products from more than 50 countries along B&R enter China. Formed upo n nongovernmental trade contacts by this “online silk road”, the connecting lines on the world map have been increasingly dense.Task 21.sluggish2. downturn3. multilateral4. by way of5. monopoly6. arouse7. consumer-oriented8. indigenous word of mouthTask 32.The roof has been ingeniously designed to provide solar heating.3.There was dense smoke pouring from all four engines.4.His employer had described him as lacking in initiative and drive.5.No achievement was made despite of their efforts.6.In addition to his salary, he has a bonus of 1000 yuan per month.Passage Translation跨境电商的意义2015年以来，跨境电商出口增速超过30%，带动了大量中小微企业出口，成为新的外贸增长点。

《外贸英语函电》(第二版)习题答案

《外贸英语函电》（第二版）习题答案Chapter 1 key to exercises1. Translate the following terms.（1）inside address 封内地址（2）salutation 称呼（3）complimentary close 结尾敬语（4）Ref. No. 参考编号（5）enclosure 附件（6）P.O.Box 邮箱（7）postscript 附言（8）full block style 齐头式2. Answer the following questions.（1）How many formats of business letters do we use today? What are they?Three formats are used in writing business letter. They are full block style, modified block style and indented style.（2）What are the standard parts of a business letter?There are seven standard parts which includes letterhead, date, inside address, salutation, body of the letter, complimentary close and signature.（3）What kinds of information should be written on an envelop? And what are their positions?The information of the sender and the receiver should be written on an envelop. The information of the sender is at the top-left corner, while the information of the receiver is almost in the middle of the envelop.3. Complete the structure of the following business letter which is with full block style and write down the names of the missing parts in the boxes.Date Body of the letter Complimentary closeChapter 2key to exercises1.Translate the following terms.(1) 传真信号; (2) 传真机储存器已满; (3) 电子邮件; (4) 通信错误，传输信号不好;(5) 接收方传真机忙，传真机重拨2.Translate the following sentences into English.(1)We have to apologize to you for not answering your letter in time.(2)Please confirm the order and e-mail a shipping schedule.(3)As soon as the goods are available, we’ll inform you by fax.(4)If you find our offer acceptable, please fax us for confirmation.(5)We are e-mailing you to enquire whether you’d be willing to establish business relation s with us.3.Translate the following sentences into Chinese.(1)如果存取文件有任何问题请和我联系。

跨境电子商务英语--01-答案1.1

Part 1.1 The definition and classification of cross-border e-commerceWarming-up ActivitiesListening参考答案及译文：1.manufacturers译文：和其他厂商相比,贵方产品质量上乘。

2.reflects译文：产品质量也反映了产品背后的过程。

所以我们必须得先从网上搜索一下产品质量才行。

3.requirements译文：样品应符合标准的要求。

你从网上搜索过没有?4.re-inspect译文：你希望在哪里复验商品呢?5.discharged译文：我们只检查在这里卸下的货。

New Core VocabulariesTask1 Translate the following sentences into English, using the expressions in Brackets.参考答案1.Employees should have a voice in the decision-making process.2.The firm manufactures and retails its own range of sportswear.3.They combined vigorous brushwork with decorative arrangements of form and colour.Task2 Match the English words in the left column with the English explanation in the right column.参考答案1.clearance 2.operational 3.verticalTask3 Match the English words in the left column with the English explanation in the right column.参考答案ers advance through the program by answering a series of questions.2.More and more small and medium-sized enterprises hope that the service management can be provided as third-party platform to be recognized and selected.3.Our company has advanced production technology and perfect after-sales service. 1. Complete the following sentences by translating the Chinese given in the brackets into English.参考答案1. produced under rigid quality controls译文：我们的产品都有严格的质量管制。

《跨境电商实务英》参考答案项目3参考答案

Project 3教材册Task 1 Developing New CustomersPart One Warming UpⅠ. 1. email marketing 2. image marketing3. search engine marketing4. social media marketing5. soft content marketing6. video marketingⅡ. （略）Part Two Case StudyCase 1Ⅰ. 1. The title of the email.2. The email should cover the sender and receiver, the email title, the introduction of yourbusiness and your competitive advantages, your shop link and your sincerity inreceiving a reply.3. First, you should greet the potential buyer. Second, you should introduce your businesssimply. Third, you should show your competitive advantages over other companies.And then attach your shop link. Finally, you should express your sincerity in receivinga reply.Ⅱ. 5 4 2 1 3Case 2Ⅰ.1. No, it’s simple.2. The first thing we need to do is to download the SNS app.3. download app → register one’s account → add friends to list (narrow business scope) →set friend groups → share product information to sellⅡ. 1．你需要做的事情是下载Facebook应用软件，注册账号，（按你的产品与公司信息范围）添加（潜在购买者为）好友。

《跨境电子商务实用英语》全套教学课件1-2 The Significance of Cross-border E-commerce

3
Learn words and expressions concerning talking about above issues in the significance of Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
PART 1 Warming-up
B. Li Yansheng, Senior Vice President of Shenzhen 4PX
Information Technology said, “Chinese people are earning more and the standard of living is rising, the need and want of overseas high quality, high priced and safe products is increasing. So there are huge demands which prosper the development of international e-commerce.”
In the context of global sluggish foreign trade and China’s economic downturn, Cross-border E-commerce undertakes the mission of promoting the transformation and upgrading of China's open economy and building new economic growth points.
A. The State Council of China officially announced its plan to establish a “Cross border E-Commerce Comprehensive Pilot Area” in Hangzhou in March 2015, featuring a lot of preferential tax policies and streamlined customs clearance procedures.

《跨境电商实用英语》第2版人大版习题答案Unit 2-Chapter 6(修改版)

Part Two：Passage ReadingTask 11. “C opycat” electronic products and cheap wedding dresses.2. Through intelligent recommendation technology and intangible interactions.3. They expect that a product bought on Cdiscount arrives at a speed comparable to ordinary French products.Task 21.accessory2. consensus3. accrueattribute4. repulsive5. In view of6. warranty7. dedicate8. concedeTask 31.Such shirts packed in carton box can save freight cost.2.Each newbie had to go to the front and made a brief self- introduction.3.Please quote us as soon as you receive our inquiry.4.Are you satisfied with the performance of your new car?5.The reconstruction of the city is underway.6.John attributed his success to good luck.Passage Translation各国电子商务网络平台的现状无论是国内还是国外的企业家都逐渐意识到电子商务中所蕴含的巨大商机，不少企业开始由单一的线下传统交易模式向互联网电子商务交易模式转移。

《跨境电商实用英语》第2版人大版习题答案Unit 3-Chapter 1

Part Two：Passage ReadingTask 11.Because store description is where we introduce the basic information of the storeand show the advantages and strength of it.2.The business store description is richer in content, while the personal storedescription is usually more concise, and pays more attention to visual marketing tools such as store decoration.3.Make full use of store decoration tools, such as shop sign, picture rotation,recommended products, customized contents and so on.Task 21.philosophy2.Patent3.credible4.campaign5.neglects6.rotation7.visual8.proportionTask 31.Our client wants a simple and intuitive interface.2.The store description of a business store usually includes a general introduction tothe company’s business scope.3.We want to create a fashion and dynamic brand image.4.Team members speak alternately in the marketing class.5. A Russian customer is not satisfied with our product and wants to know our returnpolicy.6.Our price must be consistent with the market price.Part Three：Mini-ProjectTask 1Established in 2002, Hangzhou ABC Clothing Co., Ltd. is a clothing enterprise based on the design, development, production and sale of high-end women's clothing brand. The company has been focusing on the European and American markets in France, Spain and Italy for ten years, and officially switched to cross-border e-commerce market in 2012.ABC Clothing Co., Ltd. has more than 200 employees, with a factory area of more than 1500 square meters. It has a professional design team, modern production equipment and a sales team with sharp eyesight.ABC Clothing Co., Ltd. insists on the mission of "supporting the rapid growth of dealers and creating a beautiful life for customers", making efforts to create a competitive clothing production and wholesale enterprise for the European and American market!（答案仅供参考）Task 2Service TermsWe provide perfect after-sales service, promising from the date of delivery (subject to the sign date of customer) for the time within the specified time (30 days for regular price products, 15 days for reduced price products), if there is any dissatisfaction with the goods, we will provide unwarranted return service.1. Return service notice:(1) Please ensure the integrity of returned goods, that is, goods need to maintain their original quality and function, and the products themselves, accessories, trademarks, labels and tag are complete. Please return the whole package for a set of goods.(2) Please return the goods, tag, accessories, physical gifts, and commodity packaging (not including cartons, express bags).2. The following cases are not accepted for return:(1) For safety and hygiene considerations, personal accessories such as underwear, swimsuit, sports bra, socks, panty hose, bottom wear and so on.(2) Products that have been washed, worn, or damaged for personal reasons.(3) Trademarks, logo and so on have been removed.(4) Only the gift with purchase, but not the product itself.(5) Products that exceed the return time limit.3. Return and exchange due to quality issues:(1) We promise that all the goods are sold after the quality inspection. If you find the quality defects, please make sure to contact the customer service within 30 days after signing the goods (within 15 days for reduced price products), and request return or exchange under the guidance of the customer service. We will cover all the fees of return or exchange due to quality issues.(2) Please understand returns and exchanges due to the following reasons can't be processed as quality problem and will be treated as a general return:a)Because of the difference in color between lights, computer monitors, or personalunderstanding of colors, there may be some color differences between photos and actual products. This does not belong to the quality issues.b)The product details page provides a standard size table for your reference only; itmay be slightly different from your measurement results due to manual measurements, different batches, or personal measurement standards.c)Please check the goods in time after receiving them, and try them on, and timelyask for the return request. Requests exceeding the specified time limit (30 days for regular price products, 15 days for reduced price products) will not be able to be processed for return or exchange.Passage Translation店铺描述店铺描述是我们向买家介绍店铺基本情况和展示店铺优势和实力的窗口，因此不容忽视。

《跨境电商实用英语》第2版人大版习题答案Unit 2-Chapter 3

Part Two：Passage ReadingTask 11. They are unable to see the price without an account or login.2. Useful web search and navigation, and personalized products and services based on buyers’ transactions history and business categories.3.The products that businesses or government agencies do not buy frequently, or those with negotiable price.Task 21.in any case2. opponent3. commission4. vendor5. verification6. client7. take over8. navigationTask 31.The use of robotics in agriculture could mean a great leap forward in technology.2.The strike caused a great delay in the delivery of the mail.3.The only drawback to the project is its expense.4.They are the leading manufacturer in both defense and commercial products.5.Medical approaches are developing in the direction of personalized medical care.6.Some of the greatest inventors converge at these automobile conventions.Part Three：Mini-ProjectThe seller may get over that problem by doing the followings:1.Listening sympathetically to establish the details of the complaint.2.Recording the details together with relevant material, such as a sales receipt ordamaged goods.3.Offering to fix it by repair, replacement or refund.4.Handling the complaint courteously, sympathetically and above all swiftly.5.Implementing an appropriate follow-up action, such as a letter of apology or aphone call to make sure the problem has been resolved.（答案仅供参考）Passage Translation亚马逊（B2B）亚马逊于2012年推出了面向企业客户的B2B电商平台Amazon Business，销售机器、办公室用品等产品。

《跨境电商实用英语》第2版人大版习题答案Unit 5-Chapter 1(修改版)

Part Two：Passage ReadingTask 11.The main reasons are as follows: the importing country has restrictions onimported goods; buyers are reluctant to pay customs clearance fees; goods on the order are fake, counterfeit, or prohibited; the declared value and the actual value of the goods do not match; seller can’t present the related documents needed by the importing country; buyer can not present the related documents needed by the importing country, etc.2.One of the most powerful forms of advertising is through word of mouth. Whenyour company makes it a priority to handle customer complaints, positive news is spread about your company through word of mouth. The opposite is true if your fail to handle customer complaints properly. The reputation of a company is an intangible asset that can add value to the organization.3.Settling complaints allows organizations to see where they need improvement andit also allows the company to keep its customers because the organization recognizes the problem and can make corrections before receiving any more complaints or losing customers.Task 21.implement2.refund3.crucial4.Counterfeit5.attempted6.impact7.profitability8.intangibleTask 31.It is prohibited to use mobile phone on the plane.2.Dissatisfied customers can return the product for a full refund.3.Our first priority is to improve standards.4.Once we get to realize our mistakes,we should rectify them as soon as possible.5.The importer is reluctant to reduce the price.6.Winning this contract is crucial to the success of the company.Passage Translation纠纷和投诉买家在交易中提起退款申请时有两类纠纷，一类是买家未收到货物而产生的纠纷，俗称未收到货；另一类是买家收到货物，但货物与约定不符导致的纠纷，俗称货不对板。

《跨境电商实用英语》第2版人大版习题答案Unit 2-Chapter 2

Part Two：Passage ReadingTask 11.AliExpress is a platform for overseas buyers, with payment realized throughAlipay international accounts, and the products are shipped by international express.2. The advantage of AliExpress lies in the reasonable platform entrance fee compared with other competitors. AliExpress also provides services as one-stop translation of products, products releasing, payment, logistics and other services.3. Sellers and buyers on AliExpress communicate mainly through InMail and order message. On one hand, order message can simplify the choices of communication methods for buyers and sellers, which can avoid missing important information. On the other hand, the order messages are important evidence during the dispute settlement, which can guarantee the completion of order communication information.Task 22.account for 2. marketable3. explicitly4. volume5. logistics6. guarantee7. encouraged by8. proxyTask 31.I have just spent a holiday there and would recommend it to anyone.2.The flowers were put on the table for ornament.3.He likes the stocks and he is accustomed to trading in and out of its shares.4.For foreign holidays you will need a valid passport.5.I feel I have strong marketable skills in which you would be interested.6.Female population accounts for 45 % of the national work force.Part Three：Mini-Project1．Click “Join Free” in the top-left corner of any page;2．Enter your business email and your name;3．Enter password, and select your business type;4．Enter the Code Shown, and click 'Create My Account'.（答案仅供参考）Passage Translation阿里巴巴速卖通全球速卖通（AliExpress）正式上线于2010年4月，是阿里巴巴旗下唯一面向全球市场打造的在线交易平台，被广大卖家称为“国际版淘宝”。

《跨境电商实用英语》第2版,人大版习题答案Unit,3-Chapter,4

《跨境电商实用英语》第2版,人大版习题答案Unit,3-Chapter,4Part Two ：Passage Reading Task 11. Store marketing and promotion can help us attract customers, increase visits and exposure of our store and products, bringing more orders and transactions.2. Platform-inside marketing means to advertise and promote the store and products by using the marketing tools provided by third-party cross-border e-merce platforms. Platform-outside marketing refers to marketing tools that bring potential customers from other sites to our cross-border e-merce store.3. When creating these promotion activities, we must pay attention that the start and end time are U.S. Pacific time. In general, the start and end time should be set during the evening prime time for foreign customers, which is more likely to bring better marketing results. In addition, activities need to be created at least 48 hours in advance. For some popular promotional time periods, such as Thanksgiving and Christmas, we must be prepared early.Task 21. properly2. affiliate3. mission4. corresponding5. achieve6. preparatory7. transaction8. relevanceTask 31. It’s not good for product exposure if the bidding price for Keyword Pro is too high or too low.2. We must raise the price by at least 20%, or we will lose money.3. We hope this promotion activity can stimulate our customers to buy.4. We decide to give you a special discount since you are our regular customer.5. Every team should prepare the material for speaking before class each week.6. According to the regulations, no advertising could be played in the middle of TV dramas during prime time.Part Three ：Mini-Project Task 1Dear customer, We are __ store on AliExpress. Thanks for your long-term support for our store! We are writing to inform you that we are having a new collection ing up this week. Please visit our store to see if any of the new arrivals interests you. For a better purchase experience, we have enclosed a $2 coupon for you to use for your next purchase. Hope to see you again soon! Best Regards, __ （答案仅供参考）Task 2Dear customers, We are __ store on AliExpress. Thanks for your long-term support for our store! We are writing to inform you that we are having a huge Thanksgiving promotion next week. Please visit our store to see if any of the sale items interests you. For a better purchase experience, we have enclosed a $2 coupon for you to use for your next purchase. Hope to see you again soon!Best Regards, __ （答案仅供参考）Passage Translation 站内营销当我们完成了店铺注册、选品、产品信息化处理和上传、店铺装修等前期准备工作，但却发现店铺访问量、产品曝光量等数据迟迟不见上涨，这时应该怎么办呢？店铺营销和推广能帮助我们吸引客户，提高店铺和产品的访问量和曝光量，从而带来订单和交易额。

《跨境电子商务》习题答案

跨境电子商务课后习题答案第一章一、选择题1．A，2．C，3．B，4．A，5．D，6．C，7．A，，8．A。

二、填空题1．交易主体属性。

2．跨境电子商务平台网站，境内物流企业，海关。

3．敦煌网，兰亭集势，选购，交易，支付。

4．信息服务，物流服务，金融支持。

5．（1）C；（2）J；（3）H；三、综合题1．与传统外贸相比，跨境电子商务有以下几个优势：（1）更加简单快捷，随地随地购物；（2）批量小、批次多，订单分散，完成订单的周期更短；（3）价格低，但利润高；（4）产品类目更多，更新速度快；（5）中间环节少；（6）采取在线支付，回款更快；（7）优惠政策更多。

2．跨境电子商务的雏形源于传统海淘、海外个人代购等模式，在多种因素刺激下，我国跨境电子商务市场迅速发展，迄今为止，一共经历了3个发展阶段：（1）第一阶段，也叫跨境电子商务1.0版，主要标志是阿里巴巴成立，其网站的作用类似于电话黄页，国外客户在线获取产品信息，然后联系供应商线下交易；（2）第二阶段，也叫跨境电子商务2.0版，主要标志是敦煌网和兰亭集势的成立，这时大部分的交易流程开始转到线上，B2C模式开始发展。

（3）第三阶段，也叫跨境电子商务3.0版，主要标志是速卖通成立，全产业链服务的在线化使得更多企业参与到跨境电子商务中来，跨境电子商务发展更加迅猛。

3．跨境电子商务的参与主体有：供应商品的生产商或制造商企业、跨境电商平台和卖家/买家、跨境电商外贸综合服务企业、政府部门。

4．跨境B2B公司的核心岗位包括建站与后台维护、询盘转换订单、订单与单证操作、生产安排与跟单管理4类。

（1）建站与后台维护：①搭建网站页面；②熟练地上传产品并熟练使用数据管家；③熟悉客户的搜索习惯，能够提炼关键词，并在后台对关键词的热搜度进行验证；④能清晰、简洁地描述产品的特征、功能、技术、价格及竞争优势。

（2）询盘转换订单：①分析客户信息，了解询盘内容；②判断客户询盘的目的及对产品价格的态度；③策划合理的活动，积极促使询盘转换为订单；④对客户的回信做出积极回复，与客户建立信任关系。

《跨境电商实用英语》第2版人大版习题答案Unit 2-Chapter 5

Part Two：Passage ReadingTask 11.In 20042.DHgate provides a one-stop solution for online international trade, includingcorporate information promotion services, precise billing, negotiation and communication with buyers, full guidance of online transaction, international payment, international logistics and other services.3.DHgate launched the logistics services called “online delivery”. It simplifies thedelivery process and provides more convenient express services for foreign trade businesses through online applications and offline delivery.Task 21.incubating2. negotiation3. procurement4. wholesale5. offline6. domestic7. along with8. as well asTask 31.These philosophical views serve as a guide in life.2. A scientist must be precise in making tests.3.These dams have restricted the flow of the river downstream.4.When it comes to integrating their transport systems, the French don't miss a trick.5.This new career doesn't pay nearly as well as the old one.6. A figure in a blue dress appeared in the doorway.Part Three：Mini-ProjectAs the world's leading online wholesale marketplace for goods made in China, DHgate connect international buyers with Chinese wholesale sellers who offer the same quality products found elsewhere at a fraction of the price. It hosts over 30million products in a wide range of categories and provides a buyer protection plan, a secure refund policy, express delivery, and shipment tracking, and is committed to providing a fast, easy, and safe buying experience to businesses and consumers worldwide.（答案仅供参考）Passage TranslationDHgate敦煌网敦煌网是于2004年由中国著名的电子商务旗手、曾担任卓越网首任CEO的王树彤女士与其优秀团队共同创立的一家聚集中国众多中小供应商产品的网上B2B平台，为国外众多的中小采购商有效提供采购服务的全天候国际网上批发交易平台。

《跨境电商实用英语(第2版)》完整版教学课件最全ppt整套教程电子讲义(最新)

A girl named Lucy cries when she arrived at the kindergarten, because she doesn’t want her mom to leave the kindergarten. If you were the teacher, what would you do with the situation?
Letter name: Each of the 26 alphabet letters has a capital and a lower case form. The two forms for each of the 26 letters are shown below. AB C D E F G H I J K LM N O PQ R STUVW X YZ a b c d e f g h i j k l m n o p q r s t u v w x yz
And two little kittens And a pair of mittens And a little toyhouse And a young mouse And a comb and a brush and a bowl full of mus And a quiet old lady who was whispering “hush
Phonics
When sounding consonants, air flow is interrupted or limited by the position of the tongue, teeth or lips. The majority of letters in the alphabet are consonant letters. Most consonant letters have only one sound and rarely sound like their name. B: boy bear ribs gibbon C: candle copper music kick D: duck deer lad ladder F: flower fish fluff sofa G: game get gift logs gun green energy H: hat home high fetch

《跨境电商实用英语》全套教学课件Unit 2-Chapter 1 Alibaba

PART 2 Passage Reading
Shipping Delay Refund The order will be shipped by the sellers on time, according to the details of the contract. In case of shipping delay, the buyers will be eligible for a refund. Examples of what’s covered: •The seller fails to ship the goods on time (according to the contract details) •The seller ships the goods, but the delivery is later than the time specified in the contract •The seller ships the goods, but the goods are seized by customs due to seller error

4 Learn words and expressions concerning talking about
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
如何能确保你正在构建一个对你的组织有效的基础？

《跨境电商实用英语》第2版人大版习题答案Unit 3-Chapter 6(修改版)

Part Two：Passage ReadingTask 11.SEO, Search Engine Optimization (SEO), means to improve the website'skeywords ranking and increase exposure of the company's products through optimizing and repairing the site (web structure adjustment, web content building, web code optimization and coding, etc.) and off-site optimization. Search Engine Marketing (SEM) is based on the users’ habit of using search engines, and tries to convey as much marketing information as possible to the target audience through this process.SOM is the combination of SEO and SEM.2.Just like our daily life is inseparable from Baidu, our overseas customers will openGoogle, Bing or other search engines whenever they need information. It can be said that the most important way for today's Internet users to search for online information and resources is through search engines. Moreover, for cross-border e-commerce websites, more than 35% of visitors are from natural search of Google, Bing, Yahoo and other search engines.3.Choose a good title for the product; Put more efforts in content marketing;Combine duplicate content; Create better mobile experience; Get links through product reviews and public media; Reduce website bounce rateTask 21.figure2.duplicate3.pop-up optimizing4.convey5.solely6.constantly7.Navigation8.insightfulTask 31.In most cases, Song is the default font.2.I hope this problem can be solved once and for all.3.This theory is found to be in line with the experimental results.4.They hope to help freshmen adapt to the new study and living environment.5.Young people nowadays access social media via mobile devices most of the time.6.Modern life can hardly be separated from search engines.Part Three：Mini-Project（图片来源：）2018 Fashion New Arrivals Spring Summer Women Ladies Shoes Footwear High Heels Bridal Party Shoes Pointed Gold Silver Glitter（答案仅供参考）Passage TranslationSEO & SEM店铺推广和营销不仅仅在于创建一条信息让消费者看见，或是如何花费你的预算。

跨境电商实用英语(第2版)王琼课后习题含答案译文(2021修订版)

Part Two：Passage ReadingTaskl1. Cross-border C2C (Consumer-to-Consumer) refers to the international business activity of individual sellers in different customs areas, selling products or services to individual buyers through third-party e-commerce platform.2. Cross-border retailer-commerce (B2C and C2C) and cross-border B2B e-commerce3. Let the third-party integrated service platform deal with logistics, customs clearance &commodity inspection and so on, so as to complete the entire Cross-border E-commerce process.Task 21. clearance 5. margin2.refer to3. settlement4. retail6.manufacturer7. divide intomodityTask 31. Please advise the date of shipment as soon as possible.~In terms of quantity； production grew faster than ever before：In terms of science，it’s difficult to explain it.3. When can I get the record of customs clearance?4. You'll probably be able to buy supplemental insurance at an extra cost.5. The complementary of economic structure provides a broad space for tradecooperation.6. The group plans to concentrate on six core businesses.Passage Translation跨境电商的概念及特征跨境电商，是指分属于不同国家的交易主体，通过电子商务手段将传统进出口贸易中的展示、洽谈和成交环节电子化，并通过跨境物流或异地仓储送达商品、完成交易的一种国际商业活动。

跨境电商实用英语王琼课后(翻译)答案

Unit1Chapter1➊请尽快通知装货日期。

(shipment)Please inform us of the date of shipment as soon as possible.❷从科学的角度来解释它是很难的。

(in terms of)It is difficult to explain it in terms of science.❸公司的会计账目必须随时可以公开以备检查。

(inspection)The company's accounts must be open for inspection at any time.❹再额外付一些钱的话，你或许就能买到附加险。

(insurance)If you pay a little extra, you may be able to buy additional insurance.❺大型水坝对西伯利亚脆弱的生态平衡造成了破坏。

(ecological)Large dams have harmed Siberia's delicate ecological balance.❻该集团打算主营6种业务。

(core)The group plans to concentrate on six core businesses. Chapter2➊这是一台非常精密的机器。

(sophisticated)This is a very sophisticated machine.❷房顶经过巧妙设计，可提供太阳能取暖。

(ingeniously)The roof is ingeniously designed to provide solar heating.❸4个发动机全都在冒浓烟。

(dense)There was dense smoke pouring from all four engines.❹雇主说他缺乏进取心和干劲。

(initiative)The employer said he lacked initiative and drive.❺尽管他们做了努力，却没有什么成就。

《跨境电商实用英语》第2版人大版习题答案Unit 2-Chapter 1(修改版)

Part Two：Passage ReadingTask 11.It is designed to make it easy to do business anywhere.2. 33.Yes.In case of shipping delay, the buyers will be eligible for a refund.Task 21.infrastructure2. merchant3. comprise4. apparel5. cargo6. guarantee7. makes it easy8. eligibleTask 31.These employees are using Twitter to engage with clients on behalf of thecompanyWomen comprise 44% of hospital medical staff.3.W e give the affiliate 30 % of the total sale as a commission.4.Seize the chance, otherwise you will regret it.5.The merchant wants to expand his business.6.These investments have greatly improved Xinjiang's infrastructure facilities.Passage Translation阿里巴巴国际站成立于1999年的阿里巴巴国际交易市场（）是目前处于领先地位的全球批发贸易交易平台。

作为阿里巴巴集团的业务之一，该市场旨在让天下没有难做的生意。

通过为供应商提供必要的工具，以使他们的产品能够触达到全球范围的客户，同时也帮助买家快速且有效地找到自己需要采购的产品和供应商。

阿里巴巴国际交易市场是一家为商家、品牌及其他企业提供产品、服务和数字内容的企业，它提供基本的互联网基础设施以及营销平台，让其可借助互联网的力量与用户和客户进行互动。

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