说服性信函 memo

写说服性备忘录是要遵守写说服性商务信函的A-I-D-A方式。

注意力，兴趣，欲望，行动。

所用语气要自然。

说服性备忘录分两种：
1 要求提供信息或帮助的特殊请求：注意这和前面索要信息的
肯定备忘录不同，收件人不把这视为正常工作的一部分。

2 推销服务或主意。

首先要用一句吸引注意力的句子开头，其次让读者对话题感兴趣，第三部唤起欲望，让读者就话题采取行动，最后就是以请求行动的呼吁结束。

语气要得当。

自然的语气最好。

注意上下级级别，个人关系以及工作关系。

说服性备忘录的题目根据你工作的性质和公司从事的业务类型不同而有所变化。

1 要求提供信息或帮助的特殊要求
To: Janet Schich, Director, Employee Services
From: Carroll Jauber, Director, Word Processing Centre
Subject: Advantages of Flexible Work Schedule
Date: 12 October，1993
I need your help with a big problem that I have in the word processing centre.
About 80 percent of the centre’s employees are homemakers who find it difficult to work the 9 to 5 p.m. work schedule we keep. As a result, we have often had to lower our job requirement just to get enough employees to fill the jobs we have had available.
Now our competitors in the area, CopyRight Company and CopuText Industries, have adopted a flexible work schedule in their word processing centers. Their workers can for work as early as 6 a.m. or can stay as late as 7p.m. Also, they can work as little as 30 hours a week if they choose. Consequently, our competitors are stealing our employees who are homemakers.
Were we adopt a work schedule like theirs so that we could compete with them effectively, we could need to hire five more employees. We could do this without increasing the total number of hours worked a week. So, without increasing our labor costs, we could offer our employees greater freedom in choosing the hours they will work. Therefore, those homemakers who mow work for the center will be encouraged to stay on with us and other qualified homemakers will be encouraged to apply for a job with us.
Adopting these changes will cut out turnover rate. Your department will then enjoy a lower cost of hiring and training new employees.
I look forward to hearing your feelings about this proposal.
推销服务或是生意
Congratulations on assuming the duties of your new job as a financial analyst with the company.
As a part of the company’s orientation program for new employees, we want to introduce you to the company credit union. The credit union exists solely to serve employees. Once you become a member, you can borrow at the lowest interest rates available anywhere today-13 percent annually. Members can borrow as much as＄5 000 at a time and can take as many as five years to pay. Just imagine driving that new car you’ve been wanting or getting that new furniture for your home or department. Perhaps you’ve already tried to save enough crash to make a major purchase but just needed the right plan to make your savings program work. The credit union
offers a plan that works every time.
By investing as little as＄50 monthly, you can become a credit union member. Your money is safe when invested in the program because every penny you invest is guaranteed by a federally insured protection plan. You won’t need to rush around town on your lunch hour to make financial transactions, the credit union office is right here in the building. In addition, a full 10 percent annual interest rate, compounded daily, is paid on all your deposits.
A brochure containing details about how the credit union investment program works for you is enclosed. This month, we are making a special offer to employees who wish to apply for membership. By depositing as littlie as ＄50, you will receive 12 percent interest on all deposits made during the next 12 months. Please stop by the credit union office in Room 114 before April 30 to talk with us about the program. We look forward meeting you then.。