8 promotion汇总
Promotion
A. To be more inelastic
Exhibit 14-3
14-8
B. to the right
C. Both to the right and more inelastic
Integrating the Elements of the Promotion Mix
The product life cycle Product characteristics
Advertising Media
Television Radio Outdoor
billboards transit advertising
Magazines Newspapers Direct mail Internet
banners links to related websites
Advertising Media (cont’d)
Product advertisements Institutional advertisements Pioneering Competitive Reminder Advocacy
Advertising Appeals
Rational appeals Moral appeals Emotional appeals
Media Terminology
Reach Rating Frequency Gross Rating Points (GRPs) Impact Cost per thousand Wasted coverage
Budgeting Methods
Percentage of sales method Match-competitors method Affordability method Share of market method Objective and task method
专业英语八级核心词汇
专业英语八级核心词汇Professional English Level 8 Core Vocabulary。
Introduction:In this document, we will explore the core vocabulary required for the Professional English Level 8 examination. This comprehensive list of words will help candidates improve their language skills and enhance their proficiency in the professional context. The following sections will cover various domains, including business, finance, marketing, technology, and more.Business Vocabulary:1. Entrepreneurship: The process of starting and managing a business venture.2. Strategic planning: The process of defining an organization's objectives and determining the best way to achieve them.3. Leadership: The ability to guide and inspire others towards a common goal.4. Innovation: The introduction of new ideas, products, or processes.5. Collaboration: Working together with others to achieve a common objective.6. Negotiation: The process of reaching an agreement through discussion and compromise.7. Stakeholder: An individual or group with an interest or concern in a business or project.8. Sustainability: The practice of using resources in a way that meets present needs without compromising future generations' ability to meet their own needs.Finance Vocabulary:1. Asset: Something of value owned or controlled by a person, organization, or country.2. Liability: A financial obligation or debt.3. Revenue: Income generated from business activities.4. Profitability: The ability of a business to generate profit.5. Cash flow: The movement of money in and out of a business.6. Investment: The act of putting money into something with the expectation of gaining a return or profit.7. Risk management: The process of identifying, assessing, and prioritizing risks to minimize their impact on business operations.8. Capital: Financial resources available for investment.Marketing Vocabulary:1. Market segmentation: Dividing a market into distinct groups based on characteristics, needs, or behaviors.2. Branding: The process of creating a unique name, design, or symbol that identifies and differentiates a product or company.3. Advertising: The promotion of products or services through various media channels.4. Consumer behavior: The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas.5. Market research: The collection and analysis of data to understand and interpret market trends, customer preferences, and competitor strategies.6. Product placement: The inclusion of branded products or references in entertainment media.7. Public relations: The management of communication between an organization and its publics.8. Sales promotion: Short-term incentives to encourage the purchase or sale of a product or service.Technology Vocabulary:1. Artificial intelligence: The simulation of human intelligence in machines that are programmed to think and learn.2. Big data: Large and complex data sets that require advanced techniques to analyze and interpret.3. Cloud computing: The practice of using a network of remote servers hosted on the internet to store, manage, and process data.4. Cybersecurity: Measures taken to protect computer systems and networks from unauthorized access or attacks.5. Internet of Things (IoT): The network of physical devices, vehicles, appliances, and other objects embedded with sensors, software, and connectivity to exchange data.6. Virtual reality: A computer-generated simulation of a three-dimensional environment that can be interacted with in a seemingly real or physical way.7. Blockchain: A digital ledger in which transactions made in cryptocurrencies are recorded chronologically and publicly.8. Data mining: The process of discovering patterns in large data sets using techniques at the intersection of statistics and computer science.Conclusion:Mastering the core vocabulary for Professional English Level 8 is essential for individuals seeking to excel in the professional world. This document has provided an extensive list of words in various domains, including business, finance, marketing, and technology. By incorporating these words into their everyday language, candidates can enhance their communication skills and increase their chances of success in the professional arena.。
ppn 汇总
MICE Names1、产品推介会2、慈善活动3、成就展4、答谢宴会5、电话（远程）会议6、电视会议7、动员会8、高峰论坛9、欢迎晚宴10、欢迎宴会11、记者招待会12、嘉年华13、纪念日14、教育科技活动15、就职典礼16、开幕晚宴17、联席会议18、贸易消费展览19、庆典晚会20、洽谈会21、商贸活动22、庆祝午宴23、时装节24、私人活动25、讨论会26、特别贸易展27、推介会28、投资说明会29、文化庆典30、新闻发布会31、消费品展会32、休闲活动33、演唱会34、样品展35、演讲会36、艺术节37、圆桌会38、招聘会39、招商会40、周年庆典41、周年纪念42、综合展43、宗教活动44、总结会1.Product presentation2.charity/philanthropic program/activity3.Achievement show;Accomplishment show4.Thanks dinner;Reciprocal banquet5.Teleconference6.Televised conference7.Mobilization meeting8.Summit forum9.welcome dinner10.welcome banquet11.press conference12.carnival13.memorial daycation and scientific event15.inauguration ceremony16.opening banquet17.joint conference/meeting18.trade and consumer show19.gala evening20.trade talk; negotiation conference21.business and trade event22.celebration luncheon23.fashion show24.private event25.colloquium;symposium26.specialist trade show27.promotional/presentation conference28.investment promotion conference29.cultural celebration30.press release; news conference31.consumer goods fair32.recreational event/activity33.vocal concert34.sample show/display35.speech contest36.art festival37.roundtable meeting38.job fair;career show39.investment/business promotion conference40.anniversary celebration41.anniversary commemoration42.general/universal exhibition43.religious event44.sum-up meeting;Wrap-up meetingMICE Industrial Categories1.办公设备2.保健3.保险4.采购5.博彩6.餐饮7.宠物用品8.出版11.大型机械和设备12.电信13.电器14.动漫15.服装16.工业自动化17.国防18.海事19.行业展20.家电21.机床22.建材23.快速消费品24.美容美发25.轻工业26.塑料橡胶27.石化产品28.卫生洁具29.畜牧30.信息产业31.医疗设备32.仪器仪表33.自动控制34.婴儿及儿童用品35.运动及休闲36.政府债券37.装饰艺术38.制药业39.咨询40.专业展1.office facilities2.health care3.insurance4.sourcing;procurement5.lottery6.food and beverage; catering7.pet products8.publishrge machinery and equipment12.telecommunciation13.electrical appliances14.animation and comics15.garments;apparel16.industrial automation17.national defense18.maritime affairs19.industrial exhibition/fair/show20.household electrical appliance21.machine tool22.building material23.fast moving consumer goods24.hair and beauty25.light industry26.plastic and rubber27.petrochemical28.sanitation utensil29.animal husbandry30.IT industry31.medical equipment32.instrument and apparatus33.automation and control;automatic control34.infant and children products35.sports and leisureernment bonds37.decorative arts38.pharmaceutical industry39.consultation40.specialized/industrial exhibition1.报省政府2.参展许可3.成本效益分析4.成本预估5.对等原则;互惠原则6.风险评估7.国民生产总值8.国内生产总值9.国内市场调研10.国内投资11.宏观经济12.微观经济13.会展财务管理14.会展后勤管理15.会展发展战略管理16.会展会议及活动管理17.会展服务商管理18.会展客户管理19.会展危机管理20.会展信息管理21.会展现场管理22.会展营销管理23.建议;建议书24.进度表25.进口需求26.竞争环境27.境外市场调研28.境外投资环境29.境外投资需求30.可行性分析31.可持续发展32.目标市场现状33.市场定位34.批准立项35.市场份额36.时间表37.市场趋势38.市场策略39.市场细分40.市场风险41.投标范围42.投标结构43.可行性初步研究44.引进外资需求45.展会调查46.预算1.submit application to provincial/municipal government2.exhibiting admission3.cost-benefit analysis4.cost estimation5.principle of reciprocity;Principle of mutual benefit6.risk assessment7.Gross National Product8.Gross Domestic Product9.domestic market survey10.domestic investment11.macroeconomy12.microeconomy13.MICE financial management14.MICE logistics management15.MICE development strategic management16.MICE conference and event management17.MICE service provider management18.MICE account management19.MICE crisis management20.MICE information management21.MICE on-site management22.MICE marketing management23.proposal24.progress chart25.import demandpetition environment27.overseas investment climate28.foreign demand for investment;Demand for investment abroad29.foreign demand for investment; demand for investment abroad30.analysis of feasibility31.sustainable development32.present situation of the target market33.market positioning34.approval of the project35.market share36.schedule;timetable37.market trend38.market strategy39.market segmentation40.market risk41.scope of tender42.structure of tender43.preliminary feasibility study44.demand for introduction of foreign/overseas investment45.exhibition survey46.budget1、按产品分类参展商2、按国家/地区分类参展公司3、按国家分类境外参展商4、按国家简写顺序排列的参展商5、办公人员6、搬运工7、保安8、办事员9、布展人员10、采购团队11、参会者、参与者12、撤展人员13、承办单位/机构14、筹备委员会15、董事会成员16、服务项目17、法律顾问18、副总裁19、服务人员20、副总经历21、高级副总裁22、公关人员23、公司代表24、供餐人员25、馆长26、贵宾27、管理和管理人员28、合作伙伴29、后勤组30、交通警察31、技术人员32、接待组33、监督委员会34、境外承包商35、客服总监36、联合赞助机构37、联系人38、临时岗位39、贸易采购商40、贸易参观商41、门卫42、秘书43、目标客户44、女服务生45、男服务生46、潜在客户1、exhibitors by product group2、exhibiting companies by country/region3、foreign exhibitors by country4、exhibitors by countries in abbreviated form5、office staff6、redcap；porter7、security guard8、staff；clerk9、construction personnel10、buying/purchasing team11、exhibition participant12、dismantling personnel13、undertaker；undertaking organization14、preparation committee15、member of the board of directors16、service staff17、solicitor；legal advisor18、VP（vice president）19、service staff20、deputy general manager21、senior vice president22、public relations staff23、corporate delegate/representative24、catering staff25、pavilion director26、VVIP（very very important person）27、administration and personnel28、cooperative partners29、logistics team30、traffic police31、Technical staff32、reception team33、supervisory board34、foreign/overseas contractor35、customer service director36、co-sponsor；joint sponsor37、contact person38、employment of temporary Post39、trade buyer40、trade visitor41、guard42、secretary43、target client/customer44、waitress45、waiter46、potential customer49、清洁工50、商务代表51、人力资源总监52、手工艺人53、实习生54、首席代表55、首席分析师56、首席赞助商57、特别顾问58、特别支持机构59、停车服务人员60、推广合作伙伴61、外贸负责人62、文秘组63、项目经理64、销售人员；营销人员65、新闻组66、宣传人员67、营销总监68、展场法律小组69、展会承包商70、展会顾问团71、展会官员72、展会施工公司73、展具供应商74、展览参加者75、展览顾问76、展览委员会77、政府公关组78、指定供应服务商79、执行副总裁80、执行委员会81、志愿者82、仲裁员83、重要客户84、重要演讲嘉宾85、主办单位/机构86、主办国87、主宾88、主持人；司仪89、主席90、主旨发言人49、cleaning worker；dustman50、commercial representative51、HR-director52、craftsman53、trainee；intern54、chief representative55、CAO(Chief Analysis Officer)56、lead benefactor；chief sponsor57、specialist advisor/consultant58、special supporting organization59、parking attendant60、outreach partner61、foreign trade principal62、secretary team63、project manager64、sales/marketing staff65、press team66、publicity staff67、marketing director68、on-site legal team69、fair contractor70、fair advisory board71、fair official72、fair construction company73、furnishing supplier74、attendee；participant75、exhibitors advisor/consultant76、exhibition committee77、government public relation team78、official contractor79、executive deputy president80、executive committee81、volunteer82、arbitrator83、key client/customer/account84、featured speaker85、organizer86、host country87、guest-of-honor88、emcee；master of ceremonies（MC）Presider89、chair；chairperson90、keynote speakerMICE Venues and Sites vs MICE Design1、安保系统2、安检系统3、安全规定4、安全通道5、安装6、半岛形展台7、报警系统8、报名并预定展位9、板面结构10、备用电源11、背投式摄影12、背景光13、便携式展具14、闭路电视系统15、变压器16、闭幕式致辞17、标准展台18、标准展台配置19、布展材料20、布展日期21、参观商电子信息系统22、参观商接待台23、参观商展期参观券24、参观商指引系统25、参会代表注册26、参展确认函27、参展商名单28、参展手册29、参展商注册30、参展邀请31、策划展台32、策划书33、茶歇区34、查询系统35、产品与服务列表36、拆除展台37、撤展截止期38、撤展时段39、成像效果40、城间交通41、重复使用42、出口摊位43、触摸屏44、搭建批准45、搭建展台46、大跨度空间结构47、大型柜架结构and Construction1、security system2、security inspection system3、safety regulation4、security pass；fire escape exit5、installation6、peninsula stand/booth7、alarm system8、applying for and booking a stand/booth9、board surface structure10、standby power supply11、back projection12、back light13、portable props14、close-circuit TV system15、transformer16、closing remarks17、standard stand/booth18、standard shell scheme19、construction material20、construction date21、electronic visitors information system22、visitors’reception23、visitors’tickets for the whole period of the fair24、visitors’guidance system25、delegate registration26、confirmation for exhibition participation27、exhibitors list28、exhibition manual/directory29、exhibitor registration30、exhibition invitation31、planning of stand/booth32、planning paperwork33、tea/coffee break area34、inquiry system35、list of products and services36、stand/booth dismantling37、deadline for dismantling38、dismantling period39、imaging effect40、intercity transportation41、repeated use ；repeatedly used42、booth/stand at the exit43、touch screen44、decorating approval45、stand/booth construction/set-up46、wide span spatial structure47、large ark frame structure49、带锁橱柜50、带锁储物柜51、导视图；指示图52、岛型展台53、灯光效果54、灯箱显示55、地面标高56、地面承载（力)57、电话接头58、地下管线59、电力供应系统60、电路安装61、顶棚设计62、电子签证申请表格63、服务企业64、服务供应商65、辅助区66、个性化展台67、工作人员室68、公共空间69、公司眉板;字牌;招牌;标牌70、功能布局71、供电系统72、供水设施安装73、公共设施74、观光电梯75、观众手册76、官方网站77、规划图；设计图78、贵宾室69、公司眉板;字牌;招牌;标牌70、功能布局71、供电系统72、供水设施安装73、公共设施74、观光电梯75、观众手册76、官方网站77、规划图；设计图78、贵宾室89、技术创新90、技术服务91、建筑面积92、家庭影院屏幕93、脚手架94、脚灯95、接线板49、showcase with lock50、lockable cabinet51、directory；guide52、island-shape stand/botth53、lighting effect54、light box display55、ground level56、floor loading capacity57、telephone connection58、underground pipeline59、power/electricity supply system60、electrical installation61、ceiling design62、electronic visa application form63、service enterprise64、service provider65、auxiliary area/region66、individualized stand67、staff room68、common space；shared space69、company fascia/signage70、functional layout71、power supply system72、water installation73、public utilities74、sightseeing elevator75、audience manual76、official website77、blueprint78、VIP Lounge79、jointly-constructed stand80、partner；collaborator81、dynamic multimedia82、outdoor exhibition area83、annulus movie84、circular stereo85、venue booking/reservation86、conference report87、conference hall88、conference invitation89、technological innovation90、technical service91、floor area92、cinema vision screen93、scaffold；staging94、foot light95、connection board98、紧急出口99、精装修100、净面积101、开幕式主题演讲102、开幕式招待会103、客户服务104、可持续发展105、空地展厅106、可回收材料107、空间布置108、宽带接入109、立体电影110、两层展台98、emergency exit99、fine decoration100、net square footage；net space 101、opening keynote address 102、opening reception103、customer service104、sustainable development 105、area exhibition hall106、recyclable material107、spatial arrangement108、broadband access109、3-D movie110、two-storey stand。
促销(Promotion)策略
4. 选择恰当的广告代理商 5. 注重广告的整体策划
• • • • • • 广告战略 广告创意 广告文案 广告标语 广告策略 广告媒体
6. 选择好广告媒体
• 媒体之外的因素：
– 目标市场、品质关心度、广告创意、广告内容、 竞争对手、销售时机、人们利用媒体的习惯、广 告预算
2
1
1 低
2
3
4
5
6
7
8
9
对销售的关心程度
高
三.广告(Advertising)
（一）广告的定义、功能与作用 1. 广告的定义 • 广告是由明确的主办人发起，通过付费的任何 非人员介绍和促销其创意商品或服务的行为。 • 广告是以付费的方式，通过一定的媒介，向一 定的人，传达一定的信息，以期达到一定 • 传递信息 塑造形象 诱导说服 刺激需求
3. 广告的作用
• 对广告主（企业）的作用 • 对受传者（消费者）的作用 • 对传播媒介的作用
（二）企业如何进行有效的广 告宣传
1. 要有强烈的广告意识，充分认识到广告的重要功能 与作用 2. “品质优异、服务良好”是企业的广告成功的重要 前提和基础 3. 遵循广告宣传的基本原则
1. 促销的概念
促销是指以人员或非人员的方法，帮助或者 说服顾客购买某种商品或劳务，或使顾客对卖 方（企业）产生好感。
2. 常用促销组合工具
• • • • • • • • • • • 广告：报纸、杂志、广播、电视、电影、户外、包装、 邮寄、招贴和传单、售点、网络 销售促进：竞赛、竞技、对奖、彩票、赠品、样品、 展销会、展览会、示范表演、赠券、折让、 分期付款、交易印花 公共关系：演讲、研讨会、年度报告、慈善捐款、 捐赠、报刊稿子、出版物、事件 人员推销：推销展示陈说、销售会议、电话推销、 交易会与展销会、销售人员提供样品 直接营销：目录、邮购、、电讯购买、电视购买、 传真购买、电子信箱
promotion的词根词缀
promotion的词根词缀1. “Pro - ”这个前缀在“promotion”里可重要啦。
“Pro - ”常常有向前、支持的意思呢。
就像在“proceed”这个词里，它表示继续向前。
你想啊，如果一个人想要获得promotion（晋升），那不得像在“proceed”里那样，不断向前冲嘛！2. 再说说“ - motion”这个词根，它和移动、动作有关。
比如说“emotion”（情绪），情绪其实也是一种内心的“移动”呢。
在公司里，要想得到promotion，你就得有像那种积极的“motion”，不能整天坐着不动，得让老板看到你在工作上积极的动作呀。
3. “Promote”这个动词形式，就是推动、提升的意思。
我有个朋友，他在公司里就特别会“promote”自己的想法。
每次开会，他总能把自己的方案说得头头是道，就像在把自己往promotion的道路上推一样。
这就告诉我们，要是想升职，就得像他那样主动去promote自己呀。
4. 词根“mot”单独拿出来也和运动有关。
你看“motivate”（激励）这个词，能激励自己或者别人动起来的人，在工作中肯定更容易得到promotion。
我认识一个领导，他超级会motivate下属，大家都干劲十足，他自己也因为这样的领导能力得到了promotion呢。
5. “Pro - ”这个前缀还能让我联想到“progress”（进步）。
要是没有进步，怎么能有promotion呢？就好比爬山，如果一直在原地踏步，是永远到不了山顶看更美的风景的，那也就不可能有职场上的“登高”（promotion）啦。
6. “ - tion”这个后缀通常表示一种状态或者动作的结果。
“promotion”就是推动、提升后的结果。
就像“education”（教育）是受教育这个动作后的结果。
在公司里，你努力工作，做出成果，那promotion就是对你这些努力的一种结果体现呀。
7. 我们把“promotion”拆开来想，假如你在一个团队里，你总是很“pro - ”团队的事情，积极参与各种活动，而且你的工作充满了“motion”，那你离promotion还会远吗？这就像你在一场比赛里，积极向前跑（pro - ），而且动作迅速（motion），胜利（promotion）肯定离你不远啦。
选修8第四单元重点单词短语讲解
选修8
He escaped by passing himself off as a guard. 他冒充警卫逃跑了。 The sports meeting passed off well. 运动会开得很顺利。 I was just passing by so I thought I'd stop for a visit. 我正好经过，于是就想来看看你。
4. The company's prospects loபைடு நூலகம்k good in the long term.公司的远景看来不精选p错pt 。
选修8
Superior (1).长官；上级 （2) 优秀的，较高的 be superior to ……比…….优秀/地位高 be inferior to……比…….差/地位低 be senior to……比…….年长/地位高 be junior to…..比…….年幼/地位低
精选ppt
选修8
have no acquaintance with sb./sth.与…… 不认识，没有交情；对……不了解
cut/drop one's acquaintance with...与…… 绝交
gain acquaintance with...得以熟知……
精选ppt
选修8 (3)acquaint v．熟悉；了解 acquaint sb. with...使某人了解…… be acquainted with熟悉…… He's just a business acquaintance. 他只是我业务上的一个熟人。 I had little acquaintance with modern
sth.
1.While watching，he makes notes.
英语商务函电PPT-Unit 8 Sales Promotion
• 对应例子：P125 The Reviver
随访信) 三、Follow-up Letter (随访信 随访信 私人化） （私人化）
• 促销信发出后，可能会得不到对方的答复， 促销信发出后，可能会得不到对方的答复， 但企业可以再发一封“追询信” 但企业可以再发一封“追询信” （A Follow-up Letter）（也叫随访信），询问 ）（也叫随访信），询问 ）（也叫随访信）， 一下原因， 一下原因，并提出一些对推销有利的新观 点和论据，最后表示希望对方能做出反应 表示希望对方能做出反应。 点和论据，最后表示希望对方能做出反应。 • Thank-you Letter(感谢信 感谢信) 感谢信
（1）Dealer—wholesaler—retailer—end-users （销售者—批发商—零售商—最终消费者） （2）通用的促销手段： “AIDA” A: attention(注意) I: interest (兴趣) D: desire (需求) A: action (行动)
营销理论): （3）The Marketing Theory of 4PS(4PS营销理论 ） 营销理论 Product(产品) Place(销售渠道/分销渠道/地点) Price(定价/价格) Promotion（促销） 注： 企业不直接面对消费者，而是注重经销商的培育 和销售网络的建设，企业与消费者的联系是通过 分销商来进行的
it is essential that in drafting a circular the following rules should be observed:
(1) Keep the letter short, otherwise it may not be read. (2) Catch the reader's interest in the opening paragraph. (3) Give the letter an attractive look and make it as personal as possible.
高中英语必修二人教版第一单元词汇运用练习题(附答案)
高中英语必修二人教版第一单元词汇运用练习题（附答案）Unit 1 Cultural Heritage一、语段填词1. A ____________ (以前的) member of ____________ (委员会) who ____________ (调查) the ____________ (问题)found a new ____________ (线索).2. We should do our best to ____________ (保护) cultural ____________ (遗产) and ____________ (遗迹). For example, we can raise ____________ (资金) to repair this old ____________ (寺庙) on the ____________ (山峰).3. The manager of this ____________ (部门) is ____________ (有创造力的). He ____________ (创立) a new way to ____________ (促进) sales.4. Your ____________ (申请表) and ____________ (文件) should be handed in to the manager who ____________ (管理) the project ____________ (在……之内) ten days.5. He was ____________ (可能) to ____________ (反对) this____________ (提议) and ____________ (试图) to ____________ (捐款) money directly to the poor.6. It is ____________ (值得的) and essential to keep the ____________ (平衡) of nature. Otherwise, many animals will ____________ (消失) and this area will suffer a great____________ (损失).7. He ____________ (下载) a piece of song sung by this ____________ l(专业的) musician. After listening to it, he wanted to buy a ____________ (一张) of CD of higher ____________ (质量).8. The ____________ (考古学家) is in the ____________ (过程) of studying the structure of the ____________ (入口) and ____________(屋顶) of some ____________ (历史上著名的) heritage, such as pyramid, the Great Wall and so on. So he often travels____________ (在海外).9. The ____________ (数码的) ____________ (形象) of the Mogao ____________ (洞穴) were so popular that they were spread ____________ (遍及) the whole world over the Internet.10. He made a serious mistake in an important ____________ (游行) during the ____________ (龙) Boat Festival. To his surprise, his classmates ____________ (原谅) him.11. In my ____________ (意见), we should further know more about excellent ____________ (传统). You can ____________ (识别)different customs by ____________ (比较) and____________ (对照).【答案】：1. former committee investigated issue clue2.preserve heritage relics funds temple mount3.department creative established promote4.application document conducted within5.likely protest proposal attempted donate6.worthwhile balance disappear loss7.downloaded professional sheet quality8.archaeologist process entrances roofs historic overseas9.digital images Caves throughout10.parade Dragon forgave11.opinion traditions identify comparison contrast二、选词填空take part in, give way to, keep balance, make a proposal, lead to, turn to, prevent. . . from, donate. . . to, make sure, in danger1. He always ____________ politics.2. You’d better ____________ of your diet.3. Just ____________ you shut the gate after you.4. They____________ you because they trust you.5. We refused to ____________ their demands.6. The dam was ____________ because of the rising flood.7. This suggestion will certainly ____________ an argument.8. Further treatment will ____________ cancer ____________ developing.9. How much on average do you ____________ charity per year?10. I ____________ that we (should) hold a meeting next week.【答案】：1. takes part in 2. keep balance of 3. make sure 4. turn to 5. give way to6. in danger7. lead to8. prevent from9. donate to 10. make a proposal三、根据汉语提示用短语完成句子1. We should ____________ (积极参加) all kinds of useful activities.2. We should ____________ (让步) the proper protest.3. The committee ____________ (提议) that the government should investigate the reason why so many wild animals disappeared.4. It is estimated that 5G technology will ____________ (可能) to be used in more fields.5. In times of trouble, I always ____________ (求助于) my parents for help.6. The police have been trying to ____________ them ____________ (阻止……以防) carrying weapons.7. I would like to ____________ my clothes ____________ (向……捐献)charity.8. He looked in the bathroom to ____________ (确保) that he was alone.【答案】：1. take an active part in 2. give way to 3. made a proposal 4. be likely to 5. turn to6.prevent from7. donate to8. make sure四、单词拼写1．What do you think we have to lose if we fail to preserve our cultural____________ (遗产)? 2．I have learned a great deal from working with him and all the other ____________ (有创造力的) artists.3．After a short drive outside the city into the desert, we arrived at the____________(庙)．4．He is well____________ (保护) so he looks younger.5．Last summer Li Ming and his parents paid a visit to ____________ (山峰) Tai.6．They went from door to door to____________ (推销) their new products.7．He often thinks of his ____________ (以前的) English teacher who helped him a lot in senior high school.8．Her ____________ (提升) to sales manager made us happy.9．No____________ (线索) to the mystery has been found.10．This bridge is a____________ (遗迹) of ancient times.【答案】：1. heritage 2. creative 3. temple 4. preserved 5. Mount6. promote7. former8. promotion9. clue 10. relic。
工作和生活的英语怎么说
工作和生活的英语表达在现代社会中，工作和生活是人们生活中两个重要的方面。
合理规划工作和生活，不仅有助于提高工作效率，还能带来更好的生活质量。
下面将介绍一些关于工作和生活的英语表达，希望对大家有所帮助。
工作相关表达1.Job (工作) - 用来指代一个人所从事的职业或工作内容。
2.Career (职业) - 通常指一个人在某个行业中的长期事业发展。
3.Occupation (职业) - 指一种人所从事的工作或职业。
4.Workload (工作量) - 指一个人需要完成的工作任务量。
5.Responsibility (责任) - 指一个人在工作中需要承担的职责和义务。
6.Deadline (截止日期) - 指工作完成的最后期限。
7.Overtime (加班) - 指超出正常工作时间的工作。
8.Promotion (晋升) - 指在职业生涯中升迁到更高职位或更高级别的岗位。
生活相关表达1.Life (生活) - 指一个人的整体生活状态或生活方式。
2.Lifestyle (生活方式) - 指一个人的生活习惯、行为和态度。
3.Balance (平衡) - 指在工作和生活之间取得一个良好的平衡。
4.Hobby (爱好) - 指一个人喜欢并且经常做的活动或事情。
5.Relaxation (放松) - 指放松身心，减轻压力和紧张情绪的行为。
6.Vacation (假期) - 通常指工作后的休息时间或度假时间。
7.Family (家庭) - 指一个人的亲属关系及其生活在一起的人。
8.Health (健康) - 指一个人身体和心理的健康状况。
总结在当今社会，工作和生活密不可分，合理安排工作和生活可以帮助人们更好地调节工作状态和生活状态，提高生活质量。
希望以上关于工作和生活的英语表达能够帮助大家更好地理解和应用，在工作和生活中取得更好的平衡和体验。
promotion - 副本
Drawings 抽奖
Sometimes customers always want to try their luck, so "drawings” is a very effective promotional activity. To participate in drawing must have a certain requirements, such as buying a particular products to a certain quantity , spending fixed a mount of money in the shop or to answer a particular question correct
East, west, Guilin is the best.
桂林山水甲天下。
East, west, Home is the best.
nova
通用汽车中有个叫“NOVA”的品 牌，在拉美国家遇到很大的销售阻力， 最后经调查发现，在西班牙语中NOVA 是“不走”的意思 。 大家想一想，谁会花钱买“跑不 动的汽车”啊？从这点可以看出，当 时通用汽车公司的商标定位是错误的， 对消费者传达的是消极的信息，所以， 导致销售受阻。后来，通用公司根据 拉美国家消费者的习惯与喜好，把商 标改成“加勒比”，结果变成了畅销 车。
新星
1 - 19
Public relations, PR (公共关系)
• 公共关系(Public relations, PR)是指企
业以非付款的方式通过第三者在报刊、电
台、电视、会议、信函等传播媒体上发表
有关企业产品的有利报道、展示或表演，
以刺激人们需求的一种促销方式。
展会相关单词
展会相关单词1. Exhibit（展品）- 单词释义：展示的物品，尤指在展览会上展出的东西。
- 单词用法：可以作名词，例如“The exhibit attracted a lot of visitors.”（这个展品吸引了很多参观者。
）也可作动词，意为“展示；展览”，如“They will exhibit their new products at the trade show.”（他们将在贸易展上展出他们的新产品。
）- 近义词：display, showpiece- 短语搭配：exhibit hall（展厅）；exhibit booth（展位）- 双语例句：“Look at that amazing exhibit! It's like a window into another world.”（看那个惊人的展品！就像通往另一个世界的窗口。
）“I wonder if our company's exhibit will be as popular as theirs? We've put so much effort into it.”（我想知道我们公司的展品会不会像他们的一样受欢迎？我们可是花了很多心思呢。
）2. Booth（展位）- 单词释义：在展会等场所设置的小隔间或摊位，用于展示商品或提供服务。
- 单词用法：名词，例如“Our booth is located near the entrance.”（我们的展位位于入口附近。
）- 近义词：stall, stand- 短语搭配：booth design（展位设计）；booth number（展位号）3. Visitor（参观者）- 单词释义：到某个地方参观的人，在展会语境下指参观展会的人。
- 单词用法：名词，例如“There were thousands of visitors at the exhibition.”（展览会上有成千上万的参观者。
跨境电商平台中英语词汇特点及翻译
跨境电商平台中英语词汇特点及翻译
在跨境电商平台中，英语词汇的使用非常普遍，下面就介绍一些跨境电商平台中常见的英语词汇及其翻译。
1. Product/商品
这是一个很基础的词汇，指的就是平台上销售的各种产品。
2. Category/类别
指的是平台上商品的分类，例如衣服、鞋子、电子产品等。
3. SKU/商品编码
SKU是Stock Keeping Unit的缩写，是跨境电商平台上每个商品的唯一编码，方便管理和跟踪。
4. Variants/变体
指的是同一款商品不同的颜色、尺码等变体，例如一款T恤有红色、蓝色、黄色等多种颜色可选。
5. Inventory/库存
指的是平台上各个商品的现有存货数量。
6. Shipping/运输
指的是平台上物流配送方面的服务，包括运费、时效、物流渠道等。
7. Payment/支付
指的是平台上付款方式和流程。
8. Promotion/促销
指的是平台上各种促销活动，例如限时折扣、满减等。
9. Feedback/反馈
指的是平台上用户对于商品、商家、物流等的评价和反馈。
10. Order/订单
指的是用户在平台上下单购买商品的过程，包括商品信息、付款信息、收货信息等。
11. Refund/退款
指的是用户申请退款的过程和平台审核退款并退回款项的流程。
以上就是跨境电商平台中常见的英语词汇及其翻译，希望对大家有所帮助。
8 promotion
1.advertising 2.public relations 3.sales promotion 4.personal selling 5.direct marketing
Promotion mix
A Promotion mix is a company’s total marketing communications program and it consists of a specific blend of: Advertising Sales promotions Public relations Personal selling Direct marketing
Setting advertising budget
AFFORDABLE METHOD Based on what the company can afford. PERCENTAGE-OF-SALES Based on percentage of current of forecast sales.
Setting Advertising Objectives
INROMATIVE ADVERTISING Inform consumers about features of products. PERSUASIVE ADVERTISING Build selective demand and use persuasive message.
OBJECTIVE & TASK Based on what is required to accomplish the task.
COMPETITIVE-PARITY based on and matching Competitor’s budget.
专八高频词汇及必备句型
1.lexis：n. 词汇2.liaison：n. （团体或个体间的）联系3.lieu：n. 代替in lieu of 代替4.ligament：n. 韧带5.lilac：n. 1.紫丁香；2.淡紫色6.limelight：n. 众人注意的焦点to be in the limelight 成为公众注目的中心7.lineage：n. 家系，血统8.liquidate：v. 1.消灭，杀戮；2.清盘（破产公司）The government tried to liquidate the rebel movement and failed.政府试图清肃反叛运动，结果失败了。
）9.litigation：n. （非刑事的）诉讼10.livid：a. 1.青灰色的2.极生气的a livid bruise（青淤）1.habitue：n. 常客2.hack：v. 1.砍；2.私自存取（计算机化存储系统）例如：He hacked at the branch until it fell off.他朝着树枝砍, 直到砍下来为止。
3.hacked：a. 生气的，恼火的4.hackle：n. 脾气，怒气例如：make sb’s hackles rise （使某人勃然大怒）5.hackneyed：a. 陈腐的，老生常谈的6.hacksaw：n. 钢锯7.hag：n. 母夜叉8.haggard：a. 憔悴的9.haggle：v. 争论，讨价还价例如：In many countries you have to haggle before you buy anything.在许多国家里买东西之前都得讨价还价。
10.hairdo：n. 发型，发式1.contraception：n. 避孕（法）2.contrive：v. 发明，设计，设法做到He contrived to make matters worse.他弄巧成拙。
3.convene：v. 召集Does the UN convene every year?联合国每年都召开大会吗？4.convulse：v. 1. 使振动，使震撼；2. 使抽筋5.corollary：n. 必然结果，推论6.corpulent：a. 肥胖的，臃肿的He was fifty or there abouts and was corpulent and tall in person.他大约50岁，身体肥胖高大。
八年级上册英语M6U1知识点
八年级上册英语M6U1知识点八年级上册英语M6U1是讲述关于职业方面的知识点，此篇文章主要介绍下职业相关的英语词汇和短语，以及语法和听力技巧。
职业相关的英语词汇和短语1. Career –职业2. Job –工作3. Occupation –职业4. Profession –职业5. Resume –简历6. Interview –面试7. Qualification –资格8. Salary –薪水9. Benefit –福利10. Promotion –升职11. Experience - 经验语法1. 一般现在时 (Simple Present Tense)一般现在时用于现在的状态、经常性的动作或习惯。
像“she goes to school every day.”每天她都去上学。
2. 现在进行时 (Present Continuous Tense)现在进行时用于表示现在正在进行的动作。
例如：“She is working hard for the exam now.”。
“她正在为考试努力工作。
”3. 完成时 (Present Perfect)完成时用于过去发生的动作，但是对于现在的影响。
例如：“She has lived in New York for three years.”。
“她已经在纽约生活了三年。
”听力技巧细节理解是听力考试常见的题型。
我们要学会寻找细节信息，把相关信息标记下来。
比如说，当听到细节的位置，我们可以标记一下时间和地点等信息。
同时，我们也要学会听懂各种形式的表达方式，在实际考试中准确理解所听到的内容。
总结本篇文章介绍了八年级上册英语M6U1的知识点，包括职业相关的英语词汇和短语、语法、以及听力技巧。
我们要在日常学习的过程中，不断强化这些知识点，从而能够更好地理解并运用英语知识。
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Hotel Promotion Strategy
Learning Objectives
Define the five promotion tools. Discuss the factors that shape the overall Promotion mix.
Hale Waihona Puke 半岛酒店集团（The Peninsula）：
集团简介： 素以拥有并管理高档饭店、商用或民用住宅著称的 半岛集团是以于1928年的香港半岛酒店为核心发 展起来的一个饭店集团.现今拥有八个酒店和一个 渡假村的集团.在经过香港数十年的发展变迁下, 「半岛」却依然屹立不摇,并树立起自己的品牌形 象. The Peninsula广告语： 半岛呈献“璀璨夜色之旅”,为您的香港之行更添 缤纷! We offer the best experience to the peninsula－HongKong.
希尔顿国际酒店集团(HI)，为总部设于英国的希 尔顿集团公司旗下分支，拥有除美国外全球范围内 “希尔顿”商标的使用权。 旗下主要品牌 :
希尔顿 Hilton广告语： Travel is more than just a to b. 旅行不仅是A地到B地。 港丽 Conrad 广告语： The luxury of being yourself. 做高贵的你！ 双树 Double tree广告语： This summer is packed with the fun of kids at doubletree! 今年夏天双树酒店充满了孩子们的快乐！
Informative advertising is used to inform consumers about a new product or feature to build primary demand Persuasive advertising is used as competition increases and a company’s objective becomes building selective demand Comparative advertising is to Reminder advertising is used for mature products since it keeps consumers thinking about the product
Message format Message source
The communication process
Select communication channels Personal communication channels Nonpersonal communication channels
PULL strategy: - Create consumer demand by using Advertising and promotion. - This is to create the “pull”.
1.Advertising
Objectives: Explain each promotional tool and the factors in setting the promotion mix Describe the major decisions in advertising
advertising
Advertising is any paid form of nonpersonal presentation and promotion of ideas ,goods ,or service by an identified sponsor
希尔顿酒店集团公司（Hilton Hotels Corporation)
The communication process
1.identify the target audience 2.determine the communication objective
The communication process
Design the message Message content Message structure
Select the message source Measure communication results
Promotion Mix Strategies
PUSH strategy: - Sales force “push” products by heavy Promotion to intermediaries. - Company also use trade promotions to Motivate intermediaries to stock up.
1.advertising 2.public relations 3.sales promotion 4.personal selling 5.direct marketing
Promotion mix
A Promotion mix is a company’s total marketing communications program and it consists of a specific blend of: Advertising Sales promotions Public relations Personal selling Direct marketing
Major decisions in advertising
Setting the objectives
Setting the advertising budget Message decisions Media decisions Campaign evaluation
Setting the objectives