MBA案例分析题带答案2013

合集下载

案例分析2013附答案（共5则）

案例分析2013附答案（共5则）第一篇：案例分析2013附答案2013附答案案例分析1．A向B发盘，发盘中说：“供应50台拖拉机，100匹马力，每台CIF香港3500美元，订立合同后两个月装船，不可撤销即期信用证付款，请电复。

”B收到发盘后，立即电复说：“我接受你的发盘，在订立合同后立即装船。

”但A未作任何答复。

问双方的合同是否成立?为什么?答案合同未成立。

因为合同的成立必须是一方发出实盘（要约），另一方作出有效的承诺。

在本案例中，A 发出实盘，但B的承诺不是有效的承诺，B对原发盘作出了实质性的修改，按照公约第19条规定：“表示接受的发盘如载有添加、限制或其他更改的答复，即为拒绝该发盘，并构成还盘”，所以，合同不成立。

2．CIF出口合同规定9月份装船，买方开来的信用证规定，装船时间不得迟于9月20日。

因船源关系，卖方无法在9月20日以前装船，于是立即去电要求买方将装船时间延长至10月20日，买方来电表示同意，但我方在10月15日装船完毕，持全套单据向银行办理议付时却遭银行拒付，请问这是为什么？买方同意无效。

如L/C中未规定装运期，则买方来电延长，开证行是否允许,应同时修改信用证。

3．广州伞厂与意大利客户签订了雨伞出口合同。

买方开来的信用证规定，8月份装运交货，不料7月初，该伞厂仓库失火，成品、半成品全部烧毁，以致无法交货。

请问：卖方可否援引不可抗力条款要求免交货物？首先应认定该伞厂的火灾是否属于不可抗力事故(无法预见、无法预防、无法避免、无法控制)。

如实为不可抗力，应由中国国际贸易促进委员会出具相关证明文件，根据《联合国国际货物销售合同公约》可免除责任。

4．国内某公司于1990年11月2日与伊朗签定了一份进口合同，交易条件为FOB。

后因海湾战争爆发，我方接货货轮无法驶抵伊朗，到1991年4月海湾战争结束后，我方方能派船接货，而外商以我方未能按时派船接货为由，要求我方赔偿其仓储费。

外商这一要求是否合理？为什么？不合理。

MBA案例分析：好邻居公司该怎么办

执笔人：徐振海好好好邻邻邻居居居洗洗洗衣衣衣公公公司司司该该该怎怎怎么么么办办办︖︖︖指导老师：杨小苏目录♦一、案例背景：公司基本情况和主要问题♦二、所用原理：短期固定成本和可变成本♦三、案例分析：好邻居洗衣公司如何决♦四、案例结论：公司熨烫业务是否该保留（一）面临的问题1.第一分店有两项业务：干洗和熨烫2.第一分店的薪酬与销售额的比率为46%3.公司规定薪酬与销售额的比率一般不超过30%4.公司总经理要求第一分店停止熨烫业务（二）会计信息表1：第一分店三月份熨烫业务的净收益收益74007400元元总成本74507450元元损失5050元元（二）第一分店三月份的会计信息表2：三月份熨烫业务的分摊成本间接成本27002700元元直接成本47504750元元总成本7450一、案例背景（三）拟停止熨烫业务的决策依据 1. . 三月份的会计信息12. 公司关于薪酬和销售收入的比率二、所用原理■短期固定成本和可变成本在短期中，企业的某些要素投入是不可调整与改变的，而某些要素投入却是可变的。

其中：由不可改变的要素投入所引发的的成本就固定成本;;是固定成本由可变投入所引发的的成本就是可变成本。

三、案例分析（一）第一分店的短期固定成本项目的界定根据第一分店三月份边际收入报表，其根据第一分店三月份边际收入报表，其中，不可分摊的固定成本固定成本项目，无论是否停止熨烫业务都是要投入的，所以应列为短期固定成本项目。

三、案列分析（二）第一分店短期固定成本的内容电话费合计：合计：合计： 13930 13930 13930元元三、案例分析（三）第一分店熨烫业务可变成本项目的界定第一分店三月份第一分店三月份第一分店三月份《《边际收入报表边际收入报表》》中的“可变成本可变成本””和“可分摊的固定成本可分摊的固定成本””的项目，都属于可变投入引发的成本，均属于可变成本。

三、案例分析（四）第一分店的可变成本三、案例分析（五）熨烫业务的毛利熨烫业务的销售收入熨烫业务的销售收入熨烫业务的销售收入740074007400元元 —— 可变可变成本成本385038503850元元=26502650元元四、结论1. 从经济学的角度，将企业在短期内的经营成本区分为固定成本和可变成本，得出了熨烫业务的毛利为2650元；2. 从会计学的角度，将熨烫业务的收入和成本静态的核算为净损失也就是亏损50元；因此，考邻居洗衣公司应当从动态的、因此，考邻居洗衣公司应当从动态的、可持续经营的经济学角度进行决策，继续进行第一洗衣店的熨烫业务进行第一洗衣店的熨烫业务。

mba案例分析及答案

mba案例分析及答案MBA案例分析及答案（700字）根据所提供的MBA案例，我们发现公司面临以下几个主要问题：高员工离职率、低效的团队合作和缺乏创新。

针对这些问题，我们提出了以下解决方案：1. 实施员工激励计划：为了解决高员工离职率问题，公司应该实施一个有效的员工激励计划。

这个计划可以包括提供具有竞争力的薪资和福利待遇，以及给予员工个人和团队的奖励和表彰。

此外，公司还可以提供培训和发展机会，以帮助员工提升职业技能和发展个人职业规划。

2. 建立跨部门合作机制：为了提高团队合作效率，公司应该建立一个跨部门合作的机制。

这可以通过定期召开团队会议、制定项目管理计划和提高内部沟通效率来实现。

另外，公司还可以促进团队合作的意识和能力培养，比如培训员工团队合作技巧和开展团队建设活动。

3. 鼓励创新和创意：为了解决缺乏创新的问题，公司应该鼓励员工提出新的想法和建议，并提供相应的支持和资源来实施这些创新。

公司可以设立创新奖励机制，鼓励员工参与演讲、工作坊和创新项目，以激发员工的创造力和潜力。

通过以上解决方案的实施，公司可以达到以下几个目标：减少员工流失率、提高团队合作效率和增加创新力。

这些都能够为公司带来积极的影响，包括提高员工满意度、提升产品和服务质量以及增加市场竞争力。

在实施这些解决方案的过程中，公司应该密切关注员工的反馈和需求，及时调整和改进解决方案。

同时，公司还应该加强管理层对员工的沟通和关怀，以建立一个积极的工作环境和团队文化。

此外，为了更好地推进这些解决方案的实施，公司也可以考虑引入外部咨询顾问或专业人士的帮助。

他们可以为公司提供宝贵的意见和建议，并指导公司在解决问题的过程中做出明智的决策。

综上所述，通过实施员工激励计划、建立跨部门合作机制和鼓励创新和创意，公司可以有效地解决高员工离职率、低效的团队合作和缺乏创新的问题。

这些解决方案可以帮助公司实现长期的可持续发展，并促进组织绩效和员工满意度的提高。

2013管理类联考综合能力MBA数学真题+答案详解

乙行走一圈需要 8 分钟 , 则甲的速度是（）.（单位 : 米 / 分钟）
A．62
B．65
C．66
D．67
E．69
5. 甲、乙两商店同时购进了一批某品牌电视机 , 当甲店售出 15 台时 , 乙售出 10 台 , 此时
两店的库存比为 8:7, 库存之差为 5. 甲、乙两商店的总进货量为（）.
2
C． 15
8
D． 15
13
E． 15
12. 有一批水果需要装箱 , 一名熟练工人单独装箱需要 10 天 , 每天报酬为 200 元 , 一名普
通工人装箱需要 15 天 , 每天报酬为 120 元 . 由于场地限制 , 最多可同时安排 12 人装箱 ,
若要求在一天内完成装箱任务 , 则支付的最少报酬为（）.
A．75 台
B．80 台
C．85 台
D．100 台
E．125 台
6. 已知 f ( x) = ( x + 1)( x + 2) + ( x + 2)( x + 3) + + ( x + 9)( x + 10) , 则 f (8) =（）.
1
A．
1
9
1
B．
1
10
1
C．
1
16
D．
1
17
E．
【解析】
f x
1
1

x 1 x 2 x 2 x 3
，则 f 8
1
1
1

8 1 8 10 18

1
x 9 x 10

1
1

2013MBA数学真题答案详解

2013MBA数学真题答案详解1. 解析：增长率问题，实际提前两天完成，即8天完成，设工作总量为a,则计划每天的工作总量为,实际每天的工作总量为a/8,设每天的产量比计划提高了x，则a/10(1+x)=a/8,解得x=25%答案 C2. 解析：工程问题，设乙丙两公司单独完成分别需要x,y天，由甲、乙两公司共同承保需28天完成可得(1/60+1/x)×28=1,同理(1/x+1/y)×35=1,解得y=105答案：E3.解析：设低于60分以下的人数最多有x人，则高于90分的人数为3x，又因为总人数为30，所以x+3x≤30，解得x≤7.5所以60分一下的人数最多为7人答案B4.解析：由于乙行走一圈需要8分钟，乙一共走了25分钟，所以乙走的圈数是25÷8=3.125(圈)甲比乙多走一圈即甲走了4.25圈。

用甲行走的路程除以甲行走的时间得出甲的速度为66答案C5.二元一次方程的应用，设甲乙两商店的进货量分别为x,y。

由题意得：(x-15):(y-10)=8:7，(x-15)-(y-10)=5联立方程解得x=55,y=45。

所以甲乙两店的总进货量为100。

答案为D6.解析：考察最基本的列项公式的运用答案为E7.解析：考察两个相似三角形的面积和边长的关系，面积比等于相似比的平方，由题意得：△ADE∽△ABC，利用这两个相似三角形可以求出DE的长答案：D8.解析：如果点A,B关于直线ax+bx+c=0对称，则经过这两点的直线与直线ax+bx+c=0垂直，并且A,B两点到直线ax+bx+c=0的距离相等。

根据点到直线的距离公式和两直线垂直斜率的关系可以得到答案。

答案：E9.解析：将两个球融化为一个球之后总的体积没有变化，该问题变为已知求的体积求球的表面积的问题答案：B10.解析：本题涉及到多项式展开的内容，可以通过多项式的乘法求出答案。

答案：E11.解析：至少有1件为一等品包含两种情况，一是有一件一等品和一建非一等品，二是两件都为一等品，将以上两种的选法除以总的选法答案:B12.优化分配问题，由线性规划的方法可知，边界位置取到最值，当熟练工和普通工都取6人时，支付的报酬最少。

MBA复习备考：MBA管理学案例分析及答案

MBA复习备考：MBA管理学案例分析及答案案例：BT公司经营业务的发展与组织(每小题2分，共10分)BT集团股份有限公司正式成立于1992年8月，注册资本6800万元。

公司主要从事家用电器的制造和销售，兼营房地产开发、科技开发与咨询、商业贸易、进出口业务等。

BT公司的前身是创办于1968年的一家集体企业，在1980年前生产过塑料瓶盖、汽车刹车阀、柴油发电机等产品。

1980年开始生产金属风扇，产品曾获农业部优质产品称号。

1987年，企业被批准为国家机电产品出口基地企业，次年被省政府授予自营进出口权，可直接面向国际市场销售产品以及进口生产所需设备、原材料等。

1988年，其工业总产值、销售收入均突破1亿元人民币，出口创汇超过400万美元。

直接附属于该企业的BT风扇厂。

在1989年及1990年先后被评为省级先进企业和国家二级企业。

为开拓国内庞大的家电市场，这家经营取得令人瞩目成绩的乡镇企业，在1990年与外商合资兴办了BT冷气机制造有限公司。

1992年3月，经省人民政府批准，以该企业为核心组建了BT电器企业集团。

同年5月，BT集团核心企业改组为一家股份公司，三个月后遂更名为“BT集团股份有限公司”(以下简称BT公司)。

BT公司法人治理结构系由股东大会、董事会、监事会，以及总经理、副总经理、总工程师、总会计师组成。

公司总部设有总经理办公室、行政人事部、财务部、经营部、销售部、进出口部、证券部、法律宣、广告科、研究所、技术委员会等机构。

BT公司下设风扇厂、空调设备厂、家电厂、房产公司、贸易发展公司和节能工程研究开发中心。

BT公司还拥有控股和持股的企业，如BT冷气机制造有限公司、WL电机制造有限公司、WL钢铁开发有限公司等。

BT公司的主要产品包括空调器、电风扇、微电机、小家电等等。

BT公司认为，空调器、小家电在国内外拥有广阔的市场潜力。

尤其是国内空调器市场从20世纪80年代中期开始缓慢启动，20世纪90年代后年需求量迅速增加。

MBA《质量管理工程》案例分析题+答案

工商管理硕士（MBA）质量管理工程案例分析题案例一：尺有所短寸有所长“符合性质量”与“适用性质量”是目前比较流行的两种质量观念，其代表人物分别是着名的质量管理专家克劳士比.戴明和朱兰。

符合性质量观认为，质量就是对特定的规范或要求的符合程度。

克劳士比认为，质量并不意味着好.卓越.优秀等，如果要管理质量或者谈论质量，只有相对于特定的规范或要求讲才是有意义的，也就是说合乎规范或要求即意味着具有质量。

符合性质量观对我们具体的工作显然是很实用的。

符合性质量观要求我们必须认真对待规定的要求，并坚持"要求"能得到贯彻执行。

如果认为"差不多就好"，质量问题就总会存在。

适用性质量观认为，质量就是产品在使用过程中成功地满足用户要求的程度。

朱兰博士说，质量就是“适用性”，定义质量应该更多地站在用户的立场上去思考问题，因此，对用户来说，质量就是适用性。

适用性质量观要求我们在当今激烈的市场竞争中，转变观念，“以顾客为中心”，明确企业存在的根本目的。

因为在市场经济中，顾客是市场的主体。

全球一体化的市场竞争的实质在于企业间对顾客的争夺。

企业要想赢得顾客，就必须明确顾客的期望并通过自身的经营活动来满足甚至超越顾客的期望。

关注顾客.服务顾客已成为企业运行的基本准则。

有人认为，“符合性质量观”仅仅强调规范.强调合格，难免会忽略顾客的需要.忽略企业存在的真正目的和使命，从而犯下本末倒置的错误。

"这一结论值得商榷，例如一些假冒伪劣商品也存在市场.一些违背相关标准或者对标准中的技术条款任意削弱.删减的商品也存在市场等等。

对于适用性质量观念，有人也指出：“对顾客来说，质量就是适用性，而不是‘符合规范’”。

这一结论也值得商榷，例如当今假冒伪劣商品屡禁不止，除了管理的法制手段不健全之外，与人们标准概念的模糊也有一定的关系。

1）请谈谈你对质量的看法，你如何看待符合性质量与适用性质量案例二：玫琳凯360度的质量管理玫琳凯(中国)化妆品有限公司是一家来自美国的化妆品企业，进入中国市场已有14年。

(完整word版)2013 MBA英语二真题及答案详解

2013 MBA英语二真题及答案详解Section I Use of EnglishDirections:Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1. (10 points)Given the advantages of electronic money, you might think that we would move quickly to the cashless society in which all payments are made electronically. 1 a true cashless society is probably not around the corner. Indeed, predictions have been 2 for two decades but have not yet come to fruition. For example, Business Week predicted in 1975 that electronic means of payment would soon "revolutionize the very 3 of money itself," only to 4 itself several years later. Why has the movement to a cashless society been so 5 in coming?Although electronic means of payment may be more efficient than a payments system based on paper, several factors work 6 the disappearance of the paper system. First, it is very 7 to set up the computer, card reader, and telecornmunications networks necessary to make electronic money the 8 form of payment Second, paper checks have the advantage that they 9 receipts, something thai many consumers are unwilling to 10 . Third, the use of paper checks gives consumers several days of "float" - it takes several days 11 a check is cashed and funds are 12 from the issuer's account, which means that the writer of the check can cam interest on the funds in the meantime. 13 electronic payments arc immediate, they eliminate the float for the consumer.Fourth, electronic means of payment may 14 security and privacy concerns. We often hear media reports that an unauthorized hacker has been able to access a computer database and to alter information 15 there. The fact that this is not an 16 occurrence means that dishonest persons might be able to access bank accounts in electronic payments systems and 17 from someone else's accounts. The 18 of this type of fraud is no easy task, and a new field of computer science is developing to 19 security issues. A further concern is that the use of e lectronic means of payment leaves an electronic 20 that contains a large amount of personal data. There are concerns that government, employers, and marketers might be able to access these data, thereby violating our privacy.1. [A] However [B] Moreover [C] Therefore [D] Otherwise3. [A] power [B] concept [C] history [D] role4. [A] reward [B] resist [C] resume [D] reverse5. [A] silent [B] sudden [C] slow [D] steady6. [A] for [B] against [C] with [D] on7. [A] imaginative [B] expensive [C] sensitive [D] productive8. [A] similar [B] original [C] temporary [D] dominant9. [A] collect [B] provide [C] copy [D] print10. [A] give up [B] take over[C] bring back [D] pass down11. [A] before [B] after [C] since [D] when12. [A] kept [B] borrowed [C] released [D] withdrawn13. [A] Unless [B] Until [C] Because [D] Though14. [A] hide [B] express [C] raise [D]ease15. [A] analyzed [B] shared [C] stored [D] displayed16. [A] unsafe [B] unnatural [C] uncommon [D] unclear17. [A] steal [B] choose [C] benefit [D] return18. [A] consideration [B] prevention [C] manipulation [D] justification19. [A] cope with [B] fight against [C] adapt to [D] call forSection II Reading ComprehensionPart ADirections:Read the following four texts. Answer the questions below each text by choosing A, B, C or D. Mark your answers on ANSWER SHEET 1. (40 points)Text 1In an essay entitled “Making It in America”, the author Adam Davidson relates a joke from cotton about just how much a modern textile mill has been automated: The average mill only two employees today,”a man and a dog. The man is there to feed the dog i s there to keep the man away from the machines.”Davidson’s article is one of a number of pieces that have recently appeared making the point that the reason we have such stubbornly high unemployment and declining middle-class incomes today is also because of the advances in both globalization and the information technology revolution, which are more rapidly than ever replacing labor with machines or foreign worker.In the past, workers with average skills, doing an average job，could earn an average lifestyle ,But ,today ,average is officially over. Being average just won’t earn you what it used to. It can’t when so many more employers have so much more access to so much more above average cheap foreign labor, cheap robotics, cheap software, cheap automation and cheap genius. Therefore, everyone needs to find their extra-their unique value contribution that makes them stand out in whatever is their field of employment.Yes, new technology has been eating jobs forever, and always will. But there’s been an acceleration. As Davidson notes,”In the 10 years ending in 2009, [U.S.] factories shed workers so fast that they erased almost all the gains of the previous 70 years; roughly one out of every three manufacturing jobs-about 6 million in total -disappeared.There will always be changed-new jobs, new products, new services. But the one thing we know for sure is that with each advance in globalization and the I.T. revolution, the best jobs will require workers to have more and better education to make themselves above average.would be more important than passing some kind of G.I.Bill for the 21st century that ensures that every American has access to poet-high school education.21. The joke in Paragraph 1 is used to illustrate_______[A] the impact of technological advances[B] the alleviation of job pressure[C] the shrinkage of textile mills[D] the decline of middle-class incomes22. According to Paragraph 3, to be a successful employee, one has to______[A] work on cheap software[B] ask for a moderate salary[C] adopt an average lifestyle[D] contribute something unique23. The quotation in Paragraph 4 explains that ______[A] gains of technology have been erased[B] job opportunities are disappearing at a high speed[C] factories are making much less money than before[D] new jobs and services have been offered24. According to the author, to reduce unemployment, the most important is_____[B] to ensure more education for people[C] ro advance economic globalization[D] to pass more bills in the 21st century25. Which of the following would be the most appropriate title for the text?[A] New Law Takes Effect[B] Technology Goes Cheap[C] Average Is Over[D] Recession Is BadText 2A century ago, the immigrants from across the Atlantic inclued settlers and sojourners. Along with the many folks looking to make a permanent home in the United States came those who had no intention to stay, and 7millin people arrived while about 2 million departed. About a quarter of all Italian immigrants, for exanmle, eventually returned to Italy for good. They even had an affectionate nickname, “uccelli di passaggio,” birds of passage.Today, we are much more rigid about immigrants. We divide nemcomers into two categories: legal or illegal, good or bad. We hail them as Americans in the making, or our broken immigrantion system and the long political paralysis over how to fix it. We don’t need more categories, but we need to change the way we think about categories. We need to look beyond strick definitions of legal and illegal. To start, we can recognize the new birds of passage, those living and thriving in the gray areas. We might then begin to solve our immigration challenges.Crop pickers, violinists, construction workers, entrepreneurs, engineers, home health-care aides and physicists are among today’s birds of passage. They are energetic participants in a global economy driven by the flow of work, money and ideas .They prefer to come and go as opportunity calls them , They can manage to have a job in one place and a family in another.United States as a place where they can be productive for a while without committing themselves to staying forever. We need them to feel that home can be both here and there and that they can belong to two nations honorably.Accommodating this new world of people in motion will require new attitudes on both sides of the immigration battle .Looking beyond the culture war logic of right or wrong means opening up the middle ground and understanding that managing immigration today requires multiple paths and multiple outcomes. Including some that are not easy to accomplish legally in the existing system.26 “Birds of passage”refers to those who____[A] immigrate across the Atlantic.[B] leave their home countries for good.[C] stay in a foregin temporaily.[D] find permanent jobs overseas.27 It is implied in paragraph 2 that the current immigration stystem in the US____[A] needs new immigrant categories.[B] has loosened control over immigrants.[C] should be adopted to meet challenges.[D] has been fixeed via political means.28 According to the author, today’s birds of passage want___[A] fiancial incentives.[B] a global recognition.[C] opportunities to get regular jobs.[D] the freedom to stay and leave.29 The author suggests that the birds of passage today should be treated __[A] as faithful partners.[B] with economic favors.[C] with regal tolerance.[D] as mighty rivals.30 选出最适合文章的标题[A] come and go: big mistake.[B] living and thriving : great risk.[C] with or without : great risk.[D] legal or illegal: big mistake.Text 3Scientists have found that although we are prone to snap overreactions, if we take a moment and think about how we are likely to react, we can reduce or even eliminate the negative effects of our quick, hard-wired responses.Snap decisions can be important defense mechanisms; if we are judging whether someone is dangerous, our brains and bodies are hard-wired to react very quickly, within milliseconds. But we need more time to assess other factors. To accurately tell whether someone is sociable, studies show, we need at least a minute, preferably five. It takes a while to judge complex aspects of personality, like neuroticism or open-mindedness.But snap decisions in reaction to rapid stimuli aren’t exclusive to the interpersonal realm. Psychologists at the University of Toronto found that viewing a fast-food logo for just a few milliseconds primes us to read 20 percent faster, even though reading has little to do with eating. We unconsciously associate fast food with speed and impatience and carrytoo long.Yet we can reverse such influences. If we know we will overreact to consumer products or housing options when we see a happy face (one reason good sales representatives and real estate agents are always smiling), we can take a moment before buying. If we know female job screeners are more likely to reject attractive female applicants, we can help screeners understand their biases-or hire outside screeners.John Gottman, the marriage expert, explains that we quickly “thin slice”information reliably only after we ground such snap reactions in “thick sliced”long-term study. When Dr. Gottman really wants to assess whether a couple will stay together, he invites them to his island retreat for a muck longer evaluation; two days, not two seconds.Our ability to mute our hard-wired reactions by pausing is what differentiates us from animals: doge can think about the future only intermittently or for a few minutes. But historically we have spent about 12 percent of our days contemplating the longer term. Alt hough technology might change the way we react, it hasn’t changed our nature. We still have the imaginative capacity to rise above temptation and reverse the high-speed trend.31. The time needed in making decisions may____.[A] vary according to the urgency of the situation[B] prove the complexity of our brain reaction[C] depend on the importance of the assessment[D] predetermine the accuracy of our judgment32. Our reaction to a fast-food logo shows that snao decisions____.[A] can be associative[B] are not unconscious[C] can be dangerous[D] are not impulsive33. Toreverse the negative influences of snap decisions,we should____.[A] trust our first impression[B] do as people usually do[C] think before we act[D] ask for expert advice34. John Gottman says that reliable snap reaction are based on____.[A] critical assessment[B]‘‘thin sliced ’’study[C] sensible explanation[D] adequate information35. The author’s attitude toward reversing the high-speed trend is____.[A] tolerant[B] uncertain[C] optimistic[D] doubtfulText 4Europe is not a gender-equality heaven.In particular, the corporate workplace will never be completely family—friendly until women are part of senior management decisions,and Europe,s top corporate-governance positions remain overwhelmingly male .indeed,women hold only 14 percent of positions on Europe corporate boards.The Europe Union is now considering legislation to compel corporate boards to maintain a certain proportion of women-up to 60 percent.This proposed mandate was born of frustration. Last year, Europe Commission Vice President Viviane Reding issued a call to voluntary action. Reding invited corporations to sign up for gender balance goal of 40 percent female board membership. But her appeal was considered a failure: only 24 companies took it up.Do we need quotas to ensure that women can continue to climb the corporate Ladder fairy as they balance work and family?“Personally, I don’t like quotas,”Reding said recently. “But i like what the quotas do.”Quotas get action: they “open the way to equality and they break through the glass ceiling,”according to Reding, a result seen in France and other countries with legally binding provisions on placing women in top business positions.I understand Reding’s reluctance-and her frustration. I don’t like quotas either; they run counter to my belief in meritocracy, government by the capable. Bur, when one considers the obstacles to achieving the meritocratic ideal, it does look as if a fairer world must be temporarily ordered.After all, four decades of evidence has now shown that corporations in Europe as the US are evading the meritocratic hiring and promotion of women to top position—no matter how much “soft pressure ”is put upon them. When women do break through to the summit of corporate power--as, for example, Sheryl Sandberg recently did at Facebook—they attract massive attention precisely because they remain the exception to the rule.If appropriate pubic policies were in place to help all women---whether CEOs or their children’s caregivers--and all families, Sandberg would be no more newsworthy than any other highly capable person living in a more just society.36. In the European corporate workplace, generally_____.[A] women take the lead[B] men have the final say[C] corporate governance is overwhelmed[D] senior management is family-friendly37. The European Union’s intended legislation is ________.[A] a reflection of gender balance[B] a reluctant choice[C] a response to Reding’s call[D] a voluntary action38. According ti Reding, quotas may help women ______.[A] get top business positions[B] see through the glass ceiling[C] balance work and family[D] anticipate legal results39. The author’s attitude toward Reding’s appeal is one of _________.[A] skepticism[B] objectiveness[C] indifference[D] approval40. Women entering top management become headlines due to the lack of ______.[A] more social justice[B] massive media attention[C] suitable public policies[D] greater “soft pressure”Part BDirections:You are going to read a list of headings and a text. Choose the most suitable heading from the list A-F for each numbered paragraph (41-45).Mark your answers on ANSWER SHEET1. (10 points)[A] Live like a peasant[B] Balance your diet[C] Shopkeepers are your friends[D] Remember to treat yourself[E] Stick to what you need[F] Planning is evervthing[G] Waste not, want notThe hugely popular blog the Skint Foodie chronicles how Tony balances his love of good food with living on benefits. After bills, Tony has ?60 a week to spend, ?40 of which goes on food, but 10 years ago he was earning ?130,000 a I year working in corporate communications and eating at London's betft restaurants'" at least twice a week. Then his marriage failed, his career burned out and his drinking became serious. "The community mental health team saved my life. And I felt like that again, to a certain degree, when people responded to the blog so well. It gave me the validation and confidence that I'd lost. But it's still a day-by-day thing." Now he's living in a council flat and fielding offers from literary agents. He's feeling positive, but he'll carry on blogging - not about eating as cheaply as you can - "there are so many people in a much worse state, with barely any money to spend on food" - but eating well on a budget. Here's his advice for economical foodies.41._____________________Impulsive spending isn't an option, so plan your week's menu in advance, making shopping lists for your ingredients in their exact quantities. I have an Excel template for a week of breakfast, lunch and dinner. Stop laughing: it's not just cost effective but helps you balance your diet. It's also a good idea to shop daily instead of weekly, because, being-human, you'll sometimes change your mind about what you fancy.42____________________________________________________________This is where supermarkets and thci; anonymity come in handy. With them,there's not the same embarrassment as when buying one carrot in a little greengrocer. And if you plan properly, you'll know that you only need, say, 350g of shin of beef and six rashers of bacon, not whatever weight is pre-packed in the supermarket chiller.43_________You may proudly claim to only have frozen peas in the freezer - that's not good enough. Mine is filled with leftovers, bread, stock, meat and fish. Planning ahead should eliminate wastage, but if you have surplus vegetables you'll do a vegetable soup, and all fruits threatening to "go off' will be cooked or juiced.44___________________________________Everyone says this, but it really is a top tip for frugal eaters. Shop at butchers,delis and fish-sellers regularly, even for small things, and be super friendly. Soon you'll feel comfortable asking if they've any knuckles of ham for soups and stews, or beef bones, chicken carcasses and fish heads for stock which, more often than not, Theyil let you have for free.45__________________You won't be eating out a lot, but save your pennies and once every fewmonths treat yourself to a set lunch at a good restaurant - ?1.75 a week for three months gives you ?21 - more than" enough for a three-course lunch atMichelin-starred Arbutus. It's ?16.95 there - or ?12.99 for a large pizza from Domino's: I know which I'd rather eat.Section III TranslationDirections:Translate the following text from English into Chinese. Write your translation on ANSWER SHEET 2. (15 points)I can pick a date from the past 53 years and know instantly where I was , what happened in the news and even the day of the week. I’ve been able to do this since I was four.I never feel overwhelmed with the amount of information my brain absorbs my mind seems to be able to cope and the information is stored away reatly. When I think of a sad memory, I do what everyone does- try to put it to one side. I don’t think it’s hard er for me just because my memory is clearer. Powerful memory doesn’t make my emotions any more acture or vivid. I can recall the day my grandfather died and the sadness I felt when we went to the hosptibal the day before. I alsoway.47 Writingsuppose your class is to hold a charity sale for kids in need of help. write your classmates an email to1) inform them about the details and2)encourage them to participate 100 words use LiMing.Don't write your address.48 Write an essay based on the following chart in your writing, you should(1)interpret the chart ,and(2)give your commentsYou should write about 150 words.1．【答案】A（However）【解析】空前作者讲到“鉴于电子货币的优势,你也许会认为,我们将快速步入非现金社会,实现完全电子支付。

MBA《质量管理工程》案例分析题+答案

工商管理硕士（MBA）质量管理工程案例分析题案例一：尺有所短寸有所长“符合性质量”与“适用性质量”是目前比较流行的两种质量观念，其代表人物分别是著名的质量管理专家克劳士比.戴明和朱兰。

符合性质量观认为,质量就是对特定的规范或要求的符合程度。

克劳士比认为,质量并不意味着好。

卓越。

优秀等,如果要管理质量或者谈论质量，只有相对于特定的规范或要求讲才是有意义的，也就是说合乎规范或要求即意味着具有质量.符合性质量观对我们具体的工作显然是很实用的。

符合性质量观要求我们必须认真对待规定的要求，并坚持”要求"能得到贯彻执行。

如果认为”差不多就好”,质量问题就总会存在。

适用性质量观认为，质量就是产品在使用过程中成功地满足用户要求的程度。

朱兰博士说，质量就是“适用性"，定义质量应该更多地站在用户的立场上去思考问题,因此,对用户来说，质量就是适用性。

适用性质量观要求我们在当今激烈的市场竞争中，转变观念，“以顾客为中心"，明确企业存在的根本目的。

因为在市场经济中,顾客是市场的主体.全球一体化的市场竞争的实质在于企业间对顾客的争夺.企业要想赢得顾客,就必须明确顾客的期望并通过自身的经营活动来满足甚至超越顾客的期望.关注顾客.服务顾客已成为企业运行的基本准则。

有人认为，“符合性质量观”仅仅强调规范.强调合格，难免会忽略顾客的需要。

忽略企业存在的真正目的和使命,从而犯下本末倒置的错误.”这一结论值得商榷，例如一些假冒伪劣商品也存在市场.一些违背相关标准或者对标准中的技术条款任意削弱。

删减的商品也存在市场等等。

对于适用性质量观念,有人也指出：“对顾客来说，质量就是适用性，而不是‘符合规范’".这一结论也值得商榷,例如当今假冒伪劣商品屡禁不止，除了管理的法制手段不健全之外，与人们标准概念的模糊也有一定的关系。

1) 请谈谈你对质量的看法，你如何看待符合性质量与适用性质量？案例二:玫琳凯360度的质量管理玫琳凯(中国)化妆品有限公司是一家来自美国的化妆品企业,进入中国市场已有14年.在此期间,玫琳凯（中国)不仅为中国消费者带来了优质的产品，更为中国市场带来了先进的“360度质量管理体系”。

2013逻辑真题解析(附答案)

39.某大学的哲学学院和管理学院今年招聘新教师，招聘结束后受到了女权主义代表的批评，因为他们在12名女性应聘者中录用了6名，但在12名男性应聘者中却录用了7名。该大学对此解释说，今年招聘新教师的两个学院中，女性应聘者的录用率都高于男性的录用率。具体的情况是：哲学学院在8名女性应聘者中录用了3名，而在3名男性应聘者中录用了1名；管理学院在4名女性应聘者中录用了3名，而在9名男性应聘者中录用了6名。
(A)男性因长相身高、家庭条件等被女性淘汰者白领要求高，往往只找比自己更优秀的男性。
(C)大学毕业后出国的精英分子中，男性多于女性。
(D)与本地女性竞争的外地优秀女性多于与本地男性竞争的外地优秀男性。
(E)一般来说，男性参加大型相亲会的积极性不如女性。
某大学的哲学学院和管理学院今年招聘新教师招聘结束后受到了女权主义代表的批评因为他们在12名女性应聘者中录用了6名但在12名男性应聘者中却录用了7该大学对此解释说今年招聘新教师的两个学院中女性应聘者的录用率都高于男性的录用率
2013年1月份MBA/MPACC联考逻辑真题及解析
--深圳华章MBA史先进
三、逻辑推理：本大题共30小题，每小题2分,共60分。从下面每题所给出的五个选项中，只有一项是符合试题要求的。请在答题卡上所选项的字母涂黑。
(4)仅有2人在7月同时当选；
(5)至少有1人在1月当选。
35.根据以上信息，有3人同时当选“月度之星”的月份是
(A)1~3月。(B)2~4月。(C)3~5月。(D)4~6月。(E)5~7月。
35.答案：D。根据（1）、（2）、（3）和（5）可知周某在1月、2月、3月、4月连续当选月度之星，可知王某应该为5月份后连续当选，排除A、B和C；再根据（4）可排除E。所以答案选D。

MBA案例分析题带答案2013

【案例】——管理学案例分析题15例管理学案例分析题案例分析题1某建筑公司，经过几十年的发展，已经成为当地知名的建筑龙头企业。

总结企业成功的经验，许多管理人员归结为天时、地利、人和，如国家经济的持续发展、与当地政府、银行的良好关系，几十年形成的固定客户和良好的信誉，良好的员工素质等等。

在2008年北京奥运景气鼓舞下，公司确立了打破地区界限，成为全国乃至世界知名建筑企业的远景和使命。

当企业树立这样的远景和使命并为之努力时，发现曾经作为优势的“天时、地利、人和”似乎不在。

例如，就在前不久，日本一家建筑企业在与公司谈判时，让公司在两天内给出一个项目的报价。

由于公司没有既懂建筑专业又精通日语的人员，没有能够及时报价，很遗憾地没有抓住公司项目。

请分析该公司的内外部环境，以及应采取的措施。

（1）天、地、人是对公司内外部环境的概括描述。

从案例中可以看出公司过去的成功来自天时、地利、人和，构成了公司的竞争优势。

当公司重新确立了“成为全国乃至世界的建筑企业”时，从案例中可以看出在政府、银行关系方面、在地理方面、在人员素质要求等方面，都发生了变化，所谓的天、地、人已经不再成为优势。

（2）因此公司要真正认清所处的内外部环境，确定公司的使命和愿景，并围绕天、地、人等制定相应措施。

具体措施应围绕培育公司的核心竞争力方面：具有建立电子商务网络和系统的技能；迅速把新产品投入市场的能力；更好的售后服务能力；生产制造高质量产品的技能；开发产品特性方面的创新能力；对市场变化作出快速反应；准确迅速满足顾客定单的系统；整和各种技术创造新产品的技能等方面。

案例分析题2某地方生产传统工艺品的企业，伴随着我国对外开放政策，逐渐发展壮大起来。

销售额和出口额近十年来平均增长15%以上。

员工也有原来的不足200人增加到了2000多人。

企业还是采用过去的类似直线型的组织结构，企业一把手王厂长既管销售，又管生产，是一个多面全能型的管理者。

最近企业发生了一些事情，让王厂长应接不暇。

MBA案例分析题带答案

【案例】——管理学案例分析题15例管理学案例分析题案例分析题1某建筑公司，经过几十年的发展，已经成为当地知名的建筑龙头企业。

在2008年北京奥运景气鼓舞下，公司确立了打破地区界限，成为全国乃至世界知名建筑企业的远景和使命。

当企业树立这样的远景和使命并为之努力时，发现曾经作为优势的“天时、地利、人和”似乎不在。

例如，就在前不久，日本一家建筑企业在与公司谈判时，让公司在两天内给出一个项目的报价。

由于公司没有既懂建筑专业又精通日语的人员，没有能够及时报价，很遗憾地没有抓住公司项目。

请分析该公司的内外部环境，以及应采取的措施。

（1）天、地、人是对公司内外部环境的概括描述。

从案例中可以看出公司过去的成功来自天时、地利、人和，构成了公司的竞争优势。

（2）因此公司要真正认清所处的内外部环境，确定公司的使命和愿景，并围绕天、地、人等制定相应措施。

案例分析题2某地方生产传统工艺品的企业，伴随着我国对外开放政策，逐渐发展壮大起来。

销售额和出口额近十年来平均增长15%以上。

员工也有原来的不足200人增加到了2000多人。

企业还是采用过去的类似直线型的组织结构，企业一把手王厂长既管销售，又管生产，是一个多面全能型的管理者。

最近企业发生了一些事情，让王厂长应接不暇。

钮海津：[MBA案例分析]全部答案(1)-(32)

[MBA案例分析] 全部答案(1)-（32）[MBA案例分析(1)】对美雪集团“企业文化”质疑（钮海津）科目：人力资源开发与管理第二章：人力资源开发与管理的基本原理案例：《独特的美雪集团企业文化》讨论题：1、美雪集团企业文化有哪些特色？2、为什么美雪集团制定这样的企业文化？3、美雪集团企业文化对你有哪些启示？A.归纳“美雪文化”从案例中归纳“美雪文化”，有如下内容：1、企业精神：勤、忍、诚、和。

2、企业管理：1）三条原则（1）为人民服务的原则；（2）具有外资管理的原则；（3）具有军事化的原则。

2）三个观点（1）注重政治；（2）注重企业文化；（3）注重企业精神。

3）六个优势（1）机制灵活；（2）了解国情；（3）规模效益；（4）高智能领导层；（5）领导一元化；（6）经验优势。

4）六条经验（1）任人唯贤；（2）企业精神；（3）军事化管理；（4）质量第一；（5）追求高效率；（6）重视公关；5）三种能力（1）应变能力；（2）适应能力；（3）反应能力。

6）三条标准（1）时间标准；（2）数量标准；（3）质量标准。

3、美雪集团总裁的处事六训：1）对同事多一些帮助，少一些评论；2）对朋友多一分关心，少一分苛求；3）对上司多一些建议，少一些指责；4）对工作多一分勤劳，少一分懒惰；5）对生活多一些严谨，少一些松散；6）对自己多一分克制，少一分贪奢。

B.美雪没有独特的“文化”企业文化来自于大众文化的优秀层面，但又应有别于大众化；企业文化源自于社会文化的精炼核心，但又区别于社会文化。

与大众文化和社会文化没有区别的企业文化，无疑只是引入公众规范的归纳并植入于企业的花盘而已，如美雪的企业精神：“勤、忍、诚、和”，这只是一幅砌集数千年人类文明的精华警句，其对“勤、忍、诚、和”四字的长篇大论的解释也只不过是“今古贤文”而已。

人力资源学告诉我们，企业文化的作用之一就是必须有导向作用，即把企业成员的行为动机引导到企业目标上来。

美雪企业发展的目标是什么？是勤、忍、诚、和吗？显然不是。

2013年MBA考试真题答案

2013年MBA考试真题答案-扣56644949A1综合数学 1-5BACEE 6-10CBB 11-15DAD 16-20ADDBD 21-25AECAC 逻辑 26-30 CDCE 31-35 BCBDE 36-40 DED 41-45 DEBAE 46-50 EBBAB 51-55 DBEBB 中文一模56题参考范文析上文就中国经济的分析难以令人置信这是因为首先中国GDP总量50%在东部不能必然推出中国经济是否回升就不应该看中西部。

如果东部经济一直不火而面积更大、资源更丰富、人口更多的中西部经济近年来却异军突起正决定性地拉动着未来整个中国经济的高速增长这时我们还能对它视而不见吗不少东部沿海省份上半年经济增速低于7.5% 这里的“不少”究竟是几个三四个五六个还有它们占沿海12省市经济总量的比重是否很低如果其他比重更高的沿海省市的增速远大于7.5 再加上中西部省份增速都超过10% 我们还能说中国经济没有回升吗再次中西部经济的行政金划拨未必就会导致其投资效益低于东部地区因为市场作为一种资源配置手段并不是唯一的更并不是万能的。

适当的行政手段说不准更能找准当前经济的盲点、服市场的短视性甘当铺路人去投资那些基础设施的建设以此吸引更多的资金和项目从而更好地拉动本地乃至全国经济的发展。

最后贵州上半年固投资增不正好可能预示了贵州经济开始起飞、规模经济开始形成吗否则它又何以能吸引这么多的固定投资呢至于贵州人口虽略有减少但其人均消费能力说不准随着经济的发展而迅猛提高因此总内需仍可能加的。

由于上文推理存在诸如此类的逻辑问题所以它所得出的结论也是难以令人信服的A1英语Section I Use of English 1-5 DBACA 6-10 DBCDC 11-15 ACBDC 16-20 ABDCB Section II Reading Comprehension Part A 21 - 25 A B C A D 26 - 30 B D A C D 31 - 35 C B A D B 36 - 40 D C A C B Part B 41-45 F G C A D Section III Translation 你可以通过更好地适应工作环境来摆脱压力。