《外贸英语函电》 ppt课件
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《外贸英语函电》PPT课件
CFR Rotterdam. 2.Please quote us for men’s shirts CIF Rotterdam. 报最低价
quote one’s lowest price/ make (give/send) lowest quotations.
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5. stating the earliest date of shipment. 说明最早装船期。 现在分词短语作状语，表伴随状态。
品； 3.询问对方所能提供的折扣，你方所能接受的
支付条件和期望的交货时间； 4.以盼早复收尾。
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Useful Expressions
1. learn from 从…得知 2. Commercial Counselor’s Office 商务参战处 3.handicraft article 手工艺品 4. brocade handbag 锦绣手袋 5.leading importer 大进口商 6.quote sb. a price for sth 向某人就某物报价 7. place an order with sb. for sth 向某人就某物下订
Should your quality be suitable and the price competitive, we’ll be ready to place an order for at least 5,000 pieces with you.
Your prompt attention to this matter will be much appreciated.
May 24,2006
Dear Sirs,
We have learned from the Commercial Counselor’s Office of Canadian Embassy in your country that you manufacture and export a variety of handicraft articles.
quote one’s lowest price/ make (give/send) lowest quotations.
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5. stating the earliest date of shipment. 说明最早装船期。 现在分词短语作状语，表伴随状态。
品； 3.询问对方所能提供的折扣，你方所能接受的
支付条件和期望的交货时间； 4.以盼早复收尾。
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3
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4
Useful Expressions
1. learn from 从…得知 2. Commercial Counselor’s Office 商务参战处 3.handicraft article 手工艺品 4. brocade handbag 锦绣手袋 5.leading importer 大进口商 6.quote sb. a price for sth 向某人就某物报价 7. place an order with sb. for sth 向某人就某物下订
Should your quality be suitable and the price competitive, we’ll be ready to place an order for at least 5,000 pieces with you.
Your prompt attention to this matter will be much appreciated.
May 24,2006
Dear Sirs,
We have learned from the Commercial Counselor’s Office of Canadian Embassy in your country that you manufacture and export a variety of handicraft articles.
外贸英语函电1PPT优秀课件
dissatisfaction. ▪ （肯定）：也许在下一次，即可向贵方邮寄所需货物。 ▪ Perhaps next time we can send you what you require. ▪ （否定）：非常抱歉，我方此次无法满足贵方要求。 ▪ We regret our inability to serve you at this time.
▪ Depositing money with us, our bank can pay you high dividends.
▪ Depositing money with us, you earn high dividends. (rewriting)
▪ 避免夸大其辞。比如：
▪ It is the lowest price available to you.
Francisco, we have bimonthly direct services. ▪ “bimonthly” 一词含有两个意思，即每月两次和每两个
月一次，这对于读信人 来说，就可能感到迷惑不解。
▪ 改写（rewriting）：
▪ a. We have two direct sailings every month from Hong Kong to San Francisco.
第三章 商务信函书写原则 Writing Principles of the Business Letter
1
▪ 1. 礼貌 （Courtesy）
▪ 礼貌绝不是简单的客套。它是一种真诚的对“收信人的态 度”。
▪ 试比较：
▪ We have received with many thanks your letter of Oct. 7, and
▪ Depositing money with us, our bank can pay you high dividends.
▪ Depositing money with us, you earn high dividends. (rewriting)
▪ 避免夸大其辞。比如：
▪ It is the lowest price available to you.
Francisco, we have bimonthly direct services. ▪ “bimonthly” 一词含有两个意思，即每月两次和每两个
月一次，这对于读信人 来说，就可能感到迷惑不解。
▪ 改写（rewriting）：
▪ a. We have two direct sailings every month from Hong Kong to San Francisco.
第三章 商务信函书写原则 Writing Principles of the Business Letter
1
▪ 1. 礼貌 （Courtesy）
▪ 礼貌绝不是简单的客套。它是一种真诚的对“收信人的态 度”。
▪ 试比较：
▪ We have received with many thanks your letter of Oct. 7, and
《外贸英语函电格式》课件
The stone of the relevance should be tailed to the recipient, taking into account their position, culture, and preferences
04
Writing Skills for Foreign Trade English Response
02
The active voice is more direct and consistent, making it
easier for the reader to understand the message
Average jargon or technical language
03
Technical language or industry jargon can be fusing and
Closing Salute and Signature
The concluding remarks and signature are the final part of the format for foreign trade English letters, representing the professional competence and politeness level of the writer.
Basic Principles of Foreign Trade English Response
Correct Terminology
Clear Structure
Policy Language
Proofreading
Using the correct terms and phrases specific to the field of international trade is essential to communicate effectively
04
Writing Skills for Foreign Trade English Response
02
The active voice is more direct and consistent, making it
easier for the reader to understand the message
Average jargon or technical language
03
Technical language or industry jargon can be fusing and
Closing Salute and Signature
The concluding remarks and signature are the final part of the format for foreign trade English letters, representing the professional competence and politeness level of the writer.
Basic Principles of Foreign Trade English Response
Correct Terminology
Clear Structure
Policy Language
Proofreading
Using the correct terms and phrases specific to the field of international trade is essential to communicate effectively
《外贸英语函电》课件
探索如何提高外贸英语函电的写作水平和效率，例如积累词汇量，阅读范例信函 和进行模拟练习。
3
实用技巧和范例
了解商务信函的实用技巧和范例，例如怎样写询盘信，回复投诉以及提出建议等。
结论
总结基础知识和实践经验
总结学习外贸英语函电的基础知识和实践经验，加深对课程内容的理解。
回顾学习的收获和成果
回顾学习外贸英语函电所获得的收获和成果，以及如何货方式等，以便能够正 确地表达意思。
商务信函的写作规范 和注意事项
了解商务信函的写作规范 和注意事项，包括语法准 确性，礼貌用语和正式性 等要点。
商务往来实践
常见情景和问题
掌握商务往来中常见情景和问 题，例如洽谈合作，解决纠纷 和催款等。
问题和挑战
跨文化沟通
学习如何应对商务往来中的各 种问题和挑战，例如语言障碍， 文化差异和货物损坏等。
掌握商务往来中的跨文化沟通 技巧，例如尊重他人文化，避 免误解和合理调整期望值等。
写作技巧和方法
1
写作技巧和方法
学习商务信函的写作技巧和方法，例如清晰简洁的语言，逻辑结构和恰当的礼貌 用语。
2
提高写作水平和效率
展望未来发展和应用前景
展望学习外贸英语函电的未来发展和应用前景，以及如何不断提升自身的专业水平。
《外贸英语函电》PPT课 件
外贸英语函电课件大纲
简介
外贸英语函电是指在国际贸易中使用的商务信函，并且是用英语撰写的。学 习外贸英语函电对于从事国际贸易的人员至关重要。
外贸英语函电的基础知识
商务信函的格式和结 构
了解商务信函的标准格式 和结构，包括信头，日期， 称呼，正文和落款等部分。
商务信函中的常用词 汇和用语
Unit 12 Insurance《外贸英语函电》PPT课件
it is quite possible that the goods will encounter various kinds
of risks and sometimes suffer losses.In order to protect the
goods against possible loss in case of such risks，the buyer or
sale of the goods.
For CIF transactions，we usually effect insurance for
110% of the invoice value against …（risks），that is
to say 100% is for CIF invoice value and 10% is to cover
charges a low premium，and a policy which protects against a
large number of risks charges a high premium.对投保人（保险单
持有人）来说，保险险别有限的保险单收取较低的保险费，而对保险险
别多的保险单则收取较高的保险费。
the October 20，we wish to give you the following information：
For transactions concluded on CIF basis，we usually effect
insurance with PICC against All Risks，as per Ocean Marine Cargo
• in such circumstances
of risks and sometimes suffer losses.In order to protect the
goods against possible loss in case of such risks，the buyer or
sale of the goods.
For CIF transactions，we usually effect insurance for
110% of the invoice value against …（risks），that is
to say 100% is for CIF invoice value and 10% is to cover
charges a low premium，and a policy which protects against a
large number of risks charges a high premium.对投保人（保险单
持有人）来说，保险险别有限的保险单收取较低的保险费，而对保险险
别多的保险单则收取较高的保险费。
the October 20，we wish to give you the following information：
For transactions concluded on CIF basis，we usually effect
insurance with PICC against All Risks，as per Ocean Marine Cargo
• in such circumstances
Unit 1Modern Business Letters《外贸英语函电》PPT课件
E⁃mails.The former is the abbreviation of facsimile，which is
actually an exact copy of a document，a picture or a piece of
writing sent or received by an electronic system using telephone
18.Please send us a copy of your illustrated catalog，quoting your prices FOB Shanghai if possible.Meanwhile，please indicate the time of delivery you usually offer. （6）Yours faithfully， （7） Jameson & Sons Ltd. • S.F.LOVER（Managing Director） （8）Encl.
Text B
The Language of Modern Business Letters
All business letters have two main functions：
A）To ask for and give a reply to an enquiry，offer，order or complaint. B）To keep a record of all the important facts for ready reference.
Text B
The Language of Modern Business Letters
is often long
and complicated.Such letters are liable to confuse the
外贸英语函电精品PPT课件
Learning objectives:
•To enable students to master the principles of business letter writing; •To become acquainted with the general layout of most business letters; •To skillfully write structural parts of business English letters with proper styles; •To be familiar with the procedures of foreign trade, parties and documents involved.
Unit 1 Business Letter Writing
1)信头(letterhead)
1 Structure
－－－
Hale Waihona Puke 2）编号，日期(reference and date) 3）封内名称和地址 (inside address) 4）经办人(attention)
5）称呼(salutation)
6）事由（标题）(subject/caption)
In most cases, the business letter will be the first impression that you make on someone. For this reason it is important that you are diligent in your task of writing an effective business document. Even though business writing is possibly less formal than it once was.
《外贸英语函电》课件
Language Style and Poly Language
Language Style
The language style should be formal and objective, avoiding colloquial language or slang It should also be consistent and clear, avoiding redundancy
• Writing Skills for Foreign Trade English Response
目录
CONTENTS
• The Practical Application of Foreign Trade English Response
• Common problems and solutions in foreign trade English correspondence
01
Overview of Foreign Trade English Response
Definition and characteristics
Definition
Foreign Trade English Correspondence refers to the written communication in English used in international business transactions It encompassed letters, emails, and other business documents exchanged between businesses in different countries
Use formal and professional language to understand a sense of seriality and professionalism
《外贸英语函电》ppt课件
❖ VI. Write a reply to the following given letter.
❖ VII. Translate the following sentences into English (C→E).
3
❖ VIII. Translate the following passage(excerpts from contracts) into Chinese
❖ 1. Try to avoid irritating(惹人生气的) and offensive（得罪人的） statements in your letters; Compare the following sentences:
❖ 1a:Why didn’t you read the instruction（说明书） before using the machine? ❖ 1b:You are requested to read the instruction before using the machine. ❖ 2a: In a company as large as ours, we seldom take an order of less than 2000
business letters; 4. Be able to write different business letters in specific situations; 5. Know the language features of international business contracts and be able
to draft them by yourselves.
2
Final examination
❖ I.Fill in the blanks with proper prepositions .
Unit 16 Electronic Commerce《外贸英语函电》PPT课件
Consumer to Business is a growing arena where the
consumer requests a specific service from the business.
Example：Harry is planning a holiday in Darwin.He
provide employees of an organization with
information.The intranet is usually accessed through the
organization’s network，though it can and is often
extended to an entrant who uses the Internet but
E-commerce，B2B E-commerce emphasizes supply chain
integration，direct marketing over the web，and
electronic marketplaces.
All in all，E-commerce has the promise to be a very
lists items for sale with a commercial auction site.Other consumers
done solely through
the Internet.
Example：A home user wishes to purchase some good
quality wine.The user accesses the Internet site and
follows the links to read a report on the recommended
consumer requests a specific service from the business.
Example：Harry is planning a holiday in Darwin.He
provide employees of an organization with
information.The intranet is usually accessed through the
organization’s network，though it can and is often
extended to an entrant who uses the Internet but
E-commerce，B2B E-commerce emphasizes supply chain
integration，direct marketing over the web，and
electronic marketplaces.
All in all，E-commerce has the promise to be a very
lists items for sale with a commercial auction site.Other consumers
done solely through
the Internet.
Example：A home user wishes to purchase some good
quality wine.The user accesses the Internet site and
follows the links to read a report on the recommended
外贸英文函电课件
• 3. 这些纸箱铺有塑料衬里,防潮性能良 好。事实上,这些箱子是纸板做成的,在装 卸和贮存过程中能引起特别的注意。因 此,衬衫装在这样的纸箱内不像那些装在 木箱内的货物容易被潮湿外贸所英文侵函电 蚀。
• 4. Since cartons are comparatively light and compact, they are more convenient to handle in loading and unloading. Besides, they are not likely to be mixed with wooden cases while in transport or storage, so that the rate of breakage is lower than that of wooden cases.
Sample letters
• Sample letters（1） • Sample letters（2） • Sample letters（7） • Sample letters（8）
外贸英文函电
Sample letters
Letter-(1)
外贸英文函电
Words And Expressions
外贸英文函电
• kraft-paper bag 牛皮纸袋
• jute [dʒuːt] bag 麻袋
• gunny bag
麻袋
• sack
布袋
• paper bag
纸袋
• straw [strɔː] bag 草袋
外贸英文ær(ə)l] 鼓形桶
• In 1989, Kuwait was exporting 1.5 million barrels of oil a day.
• 4. Since cartons are comparatively light and compact, they are more convenient to handle in loading and unloading. Besides, they are not likely to be mixed with wooden cases while in transport or storage, so that the rate of breakage is lower than that of wooden cases.
Sample letters
• Sample letters（1） • Sample letters（2） • Sample letters（7） • Sample letters（8）
外贸英文函电
Sample letters
Letter-(1)
外贸英文函电
Words And Expressions
外贸英文函电
• kraft-paper bag 牛皮纸袋
• jute [dʒuːt] bag 麻袋
• gunny bag
麻袋
• sack
布袋
• paper bag
纸袋
• straw [strɔː] bag 草袋
外贸英文ær(ə)l] 鼓形桶
• In 1989, Kuwait was exporting 1.5 million barrels of oil a day.
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We sustained a great loss of $5,000, for which we have to lodge a claim against you.
❖ III. Special term translation (C→E) .
❖ E.g. 保兑的不可撤销的即期信用证→confirmed, irrevocable sight L/C
《外贸英语函电》
《外贸英语函电》
Writing business letters is one of the most important means of communication with other companies, either in the same country or abroad because letters can present some details which can not be done by other means of communication. It serves two main functions--- to convey a message and to provide a permanent record for future reference and also valuable proof in the event of legal disputes.
《外贸英语函电》
《外贸英语函电》
1. Know the writing principles of business letters; 2. Master the special/technical terms in
international trade; 3. Master and be able to use the commonly used
《外贸英语函电》
❖ 1. Using you-attitude instead of we-attitude ❖ You-attitude means that you are from the other party’s point of view
❖
We sent a sample book to you under separate cover yesterday.
❖ II. Fill in the blanks with proper words .
❖ E.g. Enclosed please find our catalogue and the pricelist.
expressions in international business letters; 4. Be able to write different business letters in
specific situations; 5. Know the language features of international
《外贸英语函电》
1. Courtesy 2. Consideration 3. Completeness 4. Clarity 5. Conciseness 6. Concreteness 7. Correctness
《外贸英语函电》Βιβλιοθήκη ❖ 1. Try to avoid irritating(惹人生气的) and offensive（得罪人的） statements in your letters; Compare the following sentences:
❖ VI. Write a reply to the following given letter.
❖ VII. Translate the following sentences into English (C→E).
❖ VIII. Translate the following passage(excerpts from contracts) into Chinese (E→C) .
pcs（件）. ❖ 2b: Please note that it is not our common practice to take an order of less than
2000 pcs. ❖ 2. Even if you receive a rude letter, try to write a reply courteously（礼貌地）; ❖ 3. In addition, to write back promptly（迅速） is also a matter of courtesy.
❖ IV. Special term translation (E→C) .
❖ E.g. despatch money → 速遣费
❖ V. First arrange the following sections in a proper layout, as they should be set out in a business letter, and then write an envelope for the letter.
business contracts and be able to draft them by yourselves.
《外贸英语函电》
❖ I.Fill in the blanks with proper prepositions .
❖ E.g. We learn from your enquiry letter that you are in the market for Chinese textiles.
❖ 1a:Why didn’t you read the instruction（说明书） before using the machine? ❖ 1b:You are requested to read the instruction before using the machine. ❖ 2a: In a company as large as ours, we seldom take an order of less than 2000