跨文化交际英语答案(缩印版)
跨文化交际全部缩印版
Intercultural communication :intercultural communication is a face-to-face communication between people from different cultural back-grounds .Individualism :broadly speaking ,individualism refers to the doctrine theater the interests of the individual are of ought to be paramount ,and that all values ,rights and duties originate in individual s ,it emphasizes individual initiative ,independence ,individual expression ,and even privacy .Collectivism: it is characterized by a rigid social framework that distinguish between in-groups and out-groups .people expect their in-group to look after them ,and in exchange for that they fell they owe absolute loyalty to the group .collectivism means greater emphasis on (1)the views ,needs ,and goals of the in-groups rather than oneself ; (2)social norms and duty defined by the in-group rather than behavior to get pleasure ; (3)beliefs shared with the in-group; rather than beliefs that distinguish self from ingroup ; and (4)great readiness to cooperate with ingroup membership .Power distance :it’s the extent to which a society accepts that power in relationships ,institutions, and organizations is distributed unequally .Context :it’s the information that surrounds an event ,it is in extricably bound up with the meaning of the event .High-context communication :it is a kind of communication in which most of the information is already in the person ; while very little is in the coded ,explicitly transmitted part of the message ,e.g.,Chinese ,JapaneseLow-context communication :it’s just the opposite of high-context communication . it’s the mass of information is rested in the explicit code ,e.g. American GermanHigh-context culture :it's a kind of culture in which people are very homogeneous with regard to experiences ,information networks ,and the like ,e.g. Chinese ,JapaneseLow-context culture :it's a kind of culture in which the population is less homogeneous and therefore tends to compartmentalize interpersonal contacts ,e.g. American ,GermanActivity orientation :it is the way a culture views activity ,which is classified by kluckhohns and strodtbeck as being ,being-in-becoming ,and doing.Nonverbal communication: nonverbal communication involves all those nonverbal stimuli in a communication setting that are generated by both the source and his or her use of the environment and that have potential message value for the source or receiver. Paralanguage :certain vocal cues provided us with information with which to make judgments about characters’ personalities’, emotional States ,and rhetorical activity .Paralanguage involves the linguistic elements of speech ,that is ,how something is said and not the actual meaning of the spoken words .most classifications divide paralanguage into three kinds of vocalizations ;vocal characterizers ;vocal qualifiers ; and vocal segregatesM-time (monochromic time schedule ):M-time cultures tend to think of time as something fixed in nature ,something around us and from which we can not escape ; and ever-present part of the environment ,just like the air we breatheP-time (polychromic time schedule ):P-time cultures deal with time holistically and place great stock in the activity occurring at the moment .Polychronic time cultures emphasize people more than schedules .For P-time cultures ,time is less tangible and hence feeing of wasted time are not as prevalent as M-time cultures .Ethnocentric(文化中心主义):the belief that your own cultural background is superior. Encoding编码Unfortunately (or perhaps fortunately), humans are not able to share thoughts directly. Your communication is in the form of a symbol representing the idea you desire to communicate. Encoding is the process of putting an idea into a symbol.Message编码信息The term message identifies the encoded thought. Encoding is the process, the verb; the message is the resulting object.Channel交际渠道The term channel is used technically to refer to the means by which the encoded message is transmitted. The channel or medium, then, may be print, electronic, or the light and sound waves of the face-to-face communication.Noise干扰The term noise technically refers to anything that distorts the message the source encodes. Receiver交际接受The receiver is the person who attends to the message.Decoding解码Decoding is the opposite process of encoding and just as much an active process. The receiver is actively involved in the communication process by assigning meaning to the symbols received.Feedback反馈Feedback refers to that portion of the receiver response of which the source has knowledge and to which the source attends and assigns meaning.Context场景The final component of communication is context. Generally, context can be defined as the environment in which the communication takes place and which helps define the communication.stereotypes：refers to negative or positive judgment made about individuals based on any observable or believed group membership.针对目标群体成员所特有的正面或方面的判断。
Unit2跨文化交际课后题答案(可编辑修改word版)
Unit Two Culture ShockⅠ.Fill in blanksa.In a formal western meal, you’re offered a second helping but you have already had enough. You should say “”.That was delicious but I’ve already had plenty, thanks.b.Taboos are words, expressions, etc. that are considered as being or . unpleasant, disgustingc.is a culture that scores high on individualism. Individual cultured.Social distance refers to the degree of or between two cultures. similarity, dissimilaritye.Because of their , individualists give little thought to the of others. But collectivists care very much what others in their groups think and do not like to be the targets of and . independence, evaluations, scrutiny, criticismⅡ. Key Termsa.culture shockb.collectivist culturec.hospitalityd.politenesse.privacyⅢ. Short Answera.What are the five basic themes in individualist culture?b.Why is there a lack of concern at public displays of physical or sexual intimacy?c.What ‘s the difference on tendency for foreigners to treat strangers between Individualism and Collectivism Theories?Ⅳ. Case study(1)Analyze the case and try to find the misunderstanding between the girl and the westerner.A westerner invited a Chinese girl to have lunch and take a tour around the British Parliament. In fact, the girl didn't have the lunch just because when the westerner asked her "Are you hungry?" The girl answered no. Then they didn't have lunch together.(2)Can you find some differences in hospitality between a Chinese and English? What are the reasons?An English guest: Each time a new dish arrived his parents would lean over and load my plate with tasty morsels. As they had taken all the trouble to cook it I just had to polish it off. As soon as my plate was empty they would put more on. Of course, I felt duty-bound to ear that too.A Chinese guest: Can you imagine how many dishes I had? One one -- a stew with meat and vegetables. The meat was over done and too hard to eat; green vegetables were no longer green. They never put food on your plate but just ask you to help yourself. If you, as a guest, are shy or modest, waiting for the food to be put on your plate, you will remain half-starved.Key to Unit TwoⅠ.Fill in blanksa.That was delicious but I’ve already had plenty, thanks.b.unpleasant, disgustingc.Individual cultured.similarity, dissimilaritye.independence, evaluations, scrutiny, criticismⅡ.Key Termsa.culture shock: It is a psychological phenomenon that is experienced most often by those who, whether voluntarily or involuntarily, in the process of adjusting themselves to a new culture.b.collectivist culture: It is a culture that places little value on individual identity and great value on group identity.c.hospitality: It means cordial and generous reception of or disposition toward guests.d.politeness: It refers to consideration for others, tact, and observance of accepted social usage.e.privacy: It could be understood as the right of an individual to self-determination as to the degree to which the individual is willing to share with others information about himself that may be compromised by unauthorized exchange of such information among other individuals or organizations.Ⅲ.Short Answera.1) There is a tendency for foreigners to treat strangers as equals, seen in the politeness with which foreigners treat out-group members and their willingness to follow public rules and laws that guarantee the rights of all. 2 ) There is a desire for independence and separateness, found in foreigners' needs for their own privacy and autonomy and in the freedom they give to children. 3) There is a lack of inhibition on the part of foreigners in terms of expressive behaviors, seen in their lack of concern about drawing attention to themselves and their willingness to disclose feelings and emotions. 4) There is a lack of understanding if the reciprocal bonds and duties that regulate in-group members, found in foreigners' casual attitudes towards hospitality. 5) There is a lack of concern at public displays of physical or sexual intimacy.b.The reason might be that even the freedom with which foreigners express love and sexual desire can be seen as a valorization of the individual's pursuit of personal pleasure and happiness. That this is offensive tocollectivists is not surprising, as intense dyadic fusion is a kind of personal involvement that draws loyalty on attention from the group and focuses it on individual needs.c.Individualists tend to believe in equality; their communication norms stress equal treatment of subordinate and superior, friend and stranger. In contrast, collectivists’ communication norms often stress deference; a clear demarcation is made between one’s treatment of those above and below one in the social hierarchy. Clearly, to a collectivist, the way individualists treat strangers will seem unusual and unnecessarily polite.Ⅳ.Case studya.The mistake is that the westerner used his question as an invitation. The girl understood it only as a question. According to the Chinese tradition, the man should have invited her to lunch since their appointment was to have lunch first.b.Yes. The Chinese student felt disappointed at British hospitality because she used the Chinese way of showing hospitality to judge the British one. In the story taking place in China, the westerner couldn't imagine that there should be sixteen dishes prepared for her. When she ate from the eight cold dishes, she couldn't eat anymore. It is because a Western meal normally severs one main course plus a starter and sweets or desserts. The fact is that different people in the world show their different hospitality in different ways.。
跨文化交际英语答案(缩印版)
【Translation】1、纵观历史，我们可以清楚地看到，人们由于彼此所处地域、意识形态、容貌服饰和行为举止上存在的差异，而长久无法互相理解、无法和睦相处。
在这种情况下，跨文化交际作为一个特定的研究领域得以形成和发展。
值得注意的是，人类文明在发展过程中所遭受的许多挫折，既是个人的，又是全球性的；人类历史进程总是充满了个人间的直接冲突和民族间的误解——从骂骂咧咧到孤立主义直至到武装冲突，大大小小争端不绝。
很显然，文化间以及亚文化间的交往比以前多了，这迫切要求我们共同努力，去理解有着不同信仰和文化背景的人们，并与之和睦相处。
通过加深认识和理解，我们能够与生活方式、价值观念不同的人们和平共处；这不但有益于我们周遭环境的安定，也是维护世界和平的决定性因素。
2、文化有时候被称为我们的心智程序，我们“头脑的软件”。
但是，我们可以进一步引申这个用电脑所做的类比，把文化看作是支持运行的操作环境。
文化就像电脑使用的DOS 或者Unix 或者“视窗”（Windows）等操作系统一样，使我们能在各种各样的实际应用中处理信息。
用“视窗”这个比喻来描述文化似乎也很有吸引力。
文化就是我们心灵的视窗，透过它我们审视生活的方方面面。
一个社会中不同个体的视窗是不大一样的，但都有着一些重要的共同特征。
文化就好像是鱼畅游于其中的水一般，人们想当然地把文化看成是客观存在的事实，因而很少去研究它。
文化存在于我们所呼吸的空气之中，文化对于我们了解我们自身之为何物是必不可少的，就正如生命离不开空气一样。
文化是特定群体的共有财产，而不单是个体的特征。
社会按照文化设定的程序运作，这种程序来自于相似的生活体验以及对这种生活体验之含义的相似阐释。
如果文化是一种心智程序，那么它也是现实的心灵地图。
从我们很小的时候开始，文化就告诉我们应该看重什么、偏好什么、规避什么和做些什么，文化还告诉我们事物应该是什么样。
文化为我们提供超越个体经验可能的理想典范，帮助我们决定应该优先考虑的人或事。
大学英语跨文化交际教程课后答案(全)
Unit1 Sportsmanship:It is the ability to practise a sport according to its rules, while also showing generosity to one’s opponent and good temper in defeat.2. Traditionally, an Englishman is thought to be reserved, unemotional, courteous, shy of strangers, suspicious of change, and slow to accept new ideas.3. It is the ability to practise a sport according to its rules, while also showing generosity to one’s oppo nent and good temper in defeat. Moreover, sportsmanship as an idea is applied to life in general.The pioneering spirit: Except for the brought from Africa, immigrants came to America voluntarily, early in search of greater prosperity and freedom.Rags-to-riches: It is story about a poor boy who, because he was hardworking, honest, and lucky, grew up to become rich and respected.American dream: The belief that any individual, no matter how poor, can achieve weather and fame through diligence and virtue.1.Traditionally, individualism, independence and collaboration, practice, tolerance, melting pot and racial discrimination are the character of Americans.3.The American Dream is the belief that any individual, no matter how poor, can achieve wealth and fame through diligence and virtue.Unit 2 Key concepts Five relationships Five relationships: ruler-minister, father-son, husband-wife, elder-younger brother and friend-friend.Humanism Humanism means that man not only had the right to enjoy the beauty of their life, but also had the ability to perfect themselves and perform wonders. Individualism An individualism culture is one in which people tend to view themselves ad individuals and to emphasize the needs of individuals.Collectivism A collectivism culture is one in which people tend to view themselves as members of groups (families, work units, tribes, nations), and usually consider the needs of the group to be more important than the needs of individuals.Comprehension questions1.According to Confucianism, what are the five cardinal relationships in Chinese society and what should these relationships be?That is the well-known five relationships: ruler-minister, father-son, husband-wife, elder-younger brother and friend-friend. This was explained as" There should be affection between man and wife, stratification between old and young, and good faith between friends."2.What is the difference between collectivism and individualism?Firstly, westerns tend to believe that people should rely on themselves as much as possible- and they usually expect other people to do the same. So they don't think they have the obligation to help family members and friends during emergency situations. In contrast, people in collectivist cultures generally feel that they have a right to help other members of their groups.Secondly, westerns generally feel that the rights of individuals should not be subordinated to the needs of a larger group, or at least that individuals should have the right to decide for themselves whether to sacrifice their personal benefit for the sake of the group. In contrast, people in collectivist cultures are generally more willing to accept the idea that individuals should sacrifice for the benefit of the group.Thirdly, westerners tend to believe that individuals should make decisions for themselves,and that individuals should take credit and responsibility for what they have personally done. In contrast, people in collectivist cultures tend to feel more that they are representatives of their group, and to accept more responsibility for the other members of their groups too.A final difference lies in the way people in different cultures view the idea of "individualism". Westerners tend to view individualism as a good thing. In contrast, the Chinese term for "individualism", often has a somewhat negative connotation, and is sometimes used as a synonym for "selfishness."Unit3 Nuclear family: include a husband, a wife and their childrenExtended family: adult couples are expected to form their own household with either of their biological families.2. Because they desire a close and intense bond with their partners，they expect so much from marriage that so many get divorcedImpermanence: the property of not existing for indefinitely long durations.Stable: resistant to change of position or conditionConnection vs. contract: relationship4. ①Chinese are likely to react more to the other person as a whole and will avoid forming friendships with those values and behaviors are in some way deemed undesirable. ②In China a friend is accepted completely or not at all ③Chinese friends give each other much more concrete help and assistance than Western friends do.①American have casual, friendly relationships with many people, but deeper,closer friendships with only a few. ②American friendships tend to be very compartmentalized.③American friendships is mostly a matter of providing emotional support and spending time together.Unit5 Nutrition and balance: a look at the nutritional information, like the number of calories preserving, grams of fat, sodium, cholesterol, fiber and sugar content will make you more knowledgeable in selecting foods to reduce your nutritional health risk. Pragmatism:in the westerns’ eyes, food or eating is just a way to keep healthy, having little to do with artistry. Nor will they be particular about the taste of food too much. Unit6 Creativity: the ability to createSelf-reliance: is a principal value of child rearing in middle-class American. Originality：1.How do the Chinese teach their children？A: Chinese teach their children by holding their handsHow do Americans do？A: On their own and even to discover new problem for which creative solutions are wanted.Can you find the theories supporting the two different teaching method？A: Evolutionary and revolutionary2. Can you tell any other differences between the two educational systems?A: The contrast between the two cultures can also be seen in the fears we both harbor. Chinese teachers are fearful that if skills are not acquired early, they may never be acquired; there is, on the other hand, no comparable hurry to promote creativity. American educators fear that unless creativity has been acquired early, it may never emerge; on the other hand, skills can be picked up later.Unit7 Key concepts Monochronic time Monochronic time is an approach thatfavors linear structure and focus on one event or interaction at a time.Polychronic time A polychronic time system is a system where several things can be done at once, and a more fluid approach is taken to scheduling time. Unlike Americans and most northern and western European cultures, Latin American and Arabic cultures use the polychromic of time.Linear structure In monochromic time, linear structure means people focus on one event or interaction at a time.Schedule oriented People in polychronic time cultures treat time as a less tangible medium so that they can interact with more than one person or do more than one thing at a time.People oriented Polychronic individuals are oriented toward people, human relationships, and the family, which is the core of their existence. Family takes precedence over everything else, close friends come next..Comprehension questionsWhat is monochronic culture? What is polychronic culture?Monochronic cultures typically emphasize doing one thing at a time during a specified time-period, working on a single task until it is finished.Polychronic cultures are involved with many things at once, usually with varying levels of attention paid to each.What are the different attitudes monchronic people and polychronic people hold toward time?Monochronic people see time as being divided into fixed elements (seconds, minutes, hours, etc.)Sequential blocks that can be organized, quantified, and scheduled.What are the strengths and weaknesses of M-time system and P-time system?Once the time is set, it is rarely changed, and people take it seriously. M-time cultures is one who violates the rule of punctuality shall be punished seriously. Matters in a polychronic plans for the future: even important plans maybe changed right up the minute of execution.Unit 9Key concepts High-context culture High context cultures rely on the context, either the actual physical environment of communication or an internalized social context or both, or convey a large part or even all of a message’s meaning.Low-context culture Low context culture, in which context is not assumed to be understood, messages are explicit, direct, and completely encoded in words, and meaning is entrusted almost entirely to words.ImplicitnessThe message which someone expressed is elliptical, indirect, and allusive. Explicitness The message which someone expressed is direct, and completely encoded in words, and meaning is entrusted almost entirely to words..Verbalizing Verbalizing- that is, to put things in words, whether written or oral. Comprehensive questionsWhat is High-context culture? What is Low-context culture?High context cultures rely on the context, either the actual physical environment of communication or an internalized social context or both, or convey a large part or even all of a message’s meaning.Low context culture, in which context is not assumed to be understood, messages are explicit, direct, and completely encoded in words, and meaning is entrusted almost entirely to words.ImplicitnessWhat does silence mean in high-context cultures? What is the function of silence in high-context cultures?It means entirely accepted.In the individual level, silence can be viewed as a state of being allowing you to experience the highest truth and bliss; on the interpersonal level, silence can be used to promote harmony, cooperation, and other collectivistic values; on the level of social movements, silence can be protest.Why does silence mean differently in different cultures?Different in the uses of silence can be best examined in high-context and low-context cultures. High-context cultures are relational, collectivist, intuitive, and contemplative. Low-context cultures are logical, linear, individualistic, and action-oriented.Key conceptsCulture shock Culture shock happens to people who have been suddenly transplanted abroad. It is, first and foremost an emotional phenomenon; then comes cognitive disorientation and identity dissonance.Comprehension questionsWhat are the five stages of the cultural adjustment process? Does everyone have the same experience?The five stages of the cultural adjustment process:Honeymoon period: Initially many people are fascinated and excited by everything of the new culture.Culture shock: The individuals are immersed in news problems: housing, transportation, employment, shopping, and language.Initial adjustment: Everyone activities such as housing and shopping are no longer major problems. The visitors may not yet be fluent in the spoken language, but they can express their basic ideas and feelings.Mental isolations: Individuals away from their family and good friends for a long time may feel lonely.Acceptance and integration: A routine ( eg; work, business, or school) has been established. The newcomer has become accustomed to the habits, customs, foods, and characteristics of the people in the new culture.Individuals experience the stages of adjustment in different ways. Some people never experience a “honeymoon” period because the circumstances of their coming to a new country may have been too painful. In addition, certain stages last longer for some than for others, depending on such factors as the newcomer’s personality, age, language and cultural competence, support from family and friends, financial situation, job status, and motivations for being in the new country.（此文档部分内容来源于网络，如有侵权请告知删除，文档可自行编辑修改内容，供参考，感谢您的配合和支持）。
大学英语跨文化交际教程课后答案完整版
期末考试范围• 1. 阅读理解2篇（20%）• 2. 选词填空：15个句子（15个备选项，课后的key concepts,概念的词为主。
（15%）•eg: ———the belief that any individual, no matter howpoor, can achieve wealth and fame through diligence andvirtue.• 3. 简答题：课后comprehension questions和case study( 课内或者稍微改动的）。
（25%）4. 实用写作：一封信什么的（格式）（10%）5. 写作：给出某个文化现象观点，运用所学文化差异进行评论（comment)。
（30%）如: 说给一个关于教育的话题（文化现象），我们要用所学的中美教育差异进行评论，议论文形式。
价值观，家庭观，社会关系朋友观，饮食观，教育观，时间观等篇目：Unit1: A B C Unit2 A Unit3 A B Unit5A Unit6A Unit7 AUnit10 BUnit1 AKey conceptsreservation: 谦逊的coldness: 冷静的 modesty：谦虚的humor：幽默的 sportsmanship：运动员精神Q1、what is a reserved person like?Answer: A reserved person is one who does not talk very much to strangers, does not show much emotion, and seldom gets excited.Q2、what is the character of the Englishmen?Answer: reserved 、humor、modesty、cold、sportsmanship.Q3、what is sportsmanship?Answer: sportsmanship is the ability to practice a sport according to its rules, while also showing generosity to one’s opponent and good temper in defeat.Case studyQ、What made the British feel quite unhappy in this situation?Answer: The loud speaking and speaking their native language made the reserved British feel quite unhappy. The Englishman is reserved, he doesn’t show much emotion and seldom gets excited.Unit1 BKey conceptsthe pioneering spirit创业精神trying something new探索精神equality平等national optimism 民族乐观freedom自由the Declaration of Independence独立宣言rags-to-richer白手起家social mobility社会流动性American dream美国梦Comprehension questions1. Can you summarize the character of Americans?The characters of Americans are the pioneering spirit, trying something new and being eager to equality and freedom. The American is competitive, friendly, spontaneous, adaptable, efficient, energetic, and kindhearted.2.In what sense is the pioneering spirit still an importantpart of the American character?1). Except for the slaves, immigrants came to America voluntarily in search of greater prosperity and freedom. (para3)2). In the mid-nineteenth century, the pioneering spirit led American settlers to travel westward in search of land and gold. (para4)3). The desire to start a new life in a new place is noticeable throughout the nation. Many Americans change residences every year. (para5) 4). Americans who don’t change residence are also on the move—traveling by air or auto to see their own country or to visit others. The need to explore a new frontier is basic to the American character. (para7)3. What is the American Dream? What is its impact on the American character?The American Dream is the belief that any individual, no matter how poor, can achieve wealth and fame through diligence and virtue. Impact: Americans are optimistic and adventurous. The typical American believed in trying something new in an attempt to make life better. He had a firm faith in the possibility of progress. Every day in every way I am getting better and better.4. What are the basic roots of American character?The basic roots of American character are the pioneering spirit, the liberty spirit and the equality spirit.Case studyQ;Why did the American feel uncomfortable? Please give him suggestions on how to get along with English people.The American did something that he thought is friendly, but the English seemed quite unfriendly to him, so he felt uncomfortable.American is a bit casual, optimistic and outgoing. He called the first names and touched the people on the shoulder.But, English are reserved and conservative. They dislike physical touch and dislike to show much emotion. It’s also not polite to call the first names.Suggestions:1. On the whole British habits of politeness are very informal. All politeness is based on the elementary rule of showing consideration for others, and acknowledging the consideration they show to you.2. Conversation in Britain is in general quiet and restrained and loud speech is considered ill-bred.Passage C The Chinese CharacterComprehension Questions1.Apart from family, what are other important units in Chinese society? How dothey work?Clan. A clan is the aggregate of kinship. A clan may comprise a whole village or suburb, and counties, provinces and state are conglomerates of a vast number of villages and suburbs with such clan populations.Grouping linked by friendship or marriage is also another important unit in Chinese society. A district may have all its groupings so associated together, and this forms the basis for common action in an emergency.2.Why is China a country with highly complicated social relationship? What aresupposed to be the advantages and disadvantages of it?Chinese society appears as a mass of circles or groupings rather than status or levels. Within each circle or grouping the people are related in clan or closer kinship and offer cooperation and succor to each other. Marriage and friendship created links with other clans and groupings. Therefore, a district may have all its groupings so associated together. So, the social relationship in China is more close and complicated than Western countries.Such kind is good for the steady of a society and peaceful life, good for governing but not good for development, for any new ideas and reformation. It is as personal oriented society. Sometimes it is easy to deal with something, but other times it makes things more complicated and even hinder the development of a society. For example, the complicated social relation becomes a big barrier for the implementation of lawand justice. It may give rise to the unequal of chance and resources. ...(a free answer question)3.Can you list some of the characteristics of the general character of the Chinesepeople based on the text. Try to give the possible reasons for the formation of such character.Chinese people are compromising, patient, mediative, harmonious, obedient, passive, pacific, long-viewing, tolerant, filial, conservative, thrift, friendly, diligent, and so on. They tend to be in low profile, hide their strength and depreciate their success. The character of Chinese is caused by many factors. From the text, we know its closely related to the organization of Chinese society. The Chinese society is organized by clans or friends of close association. It is a big circle of complicated relations. To maintain the steady of the circle, such kinds of character are of significant importance.Case StudyChina is a society of complicated social relation. Friend is a very important factor in society. Chinese people take care of maintaining friendship and tend to avoid direct conflict or making other lose face. In this case, to maintain the face of Jimmy, I would not mention the borrowed money in the face of Jimmy. But Jimmy keeping reminding "I" of the money made "I" feel quite embarrassed, and a bit angry. "I" thought Jimmy was not friendly.America is a society advocates individualism and their social relation is quite loose. They think friend is friend, money is money. What's more, compared with Chinese society, it is one with low-contexted culture, in which people would put everything in words and say it directly. In the case, Jimmy reminded "I" once again about the money lest "I" forget about it. To Jimmy, it was the fault of "I" not mentioning about the borrowed money earlier. So, when "I" asked about it, he said "Why didn't you remind me earlier?"What’s more, Americans don’t readily give money to others, which will most likely render a sense of humiliation about one’s ability to earn one’s own living. So in this case, Jimmy is a bit annoyed for “I” not remind him to pay back the borrowed money. He thought that he had been looked upon by “I”.Unit2 Akey concept:Five Relationships of Confucianism孔子的五伦思想 humanism 人道主义individualism个人主义collectivism集体主义individual's right个人权利1. According to Confucianism , what are the five cardinal relationships in Chinese society and what should these relationships be?Five cardinal relationship: ruler-minister, father-son, husband-wife, elder-younger brother and friend and friend. This was explained as “There should be affection between father and son, righteous sense of duty between ruler and minister, division of function between man and wife, stratification between old and young, and good faith between friends.”2. Can you tell the main influence of Confucianism on the ideology of Chinese people?In traditional Chinese beliefs, especially in Confucianism, collectivism is appreciated .It emphasizes cooperation among group members and individual success is due to the collective effort of the staff in a unit,an organization or a community .3. Can you tell the main influence of the Renaissance on Western values?In the Renaissance period of England ,people began to emphasize the dignity of human beings and the importance of the present life .This is the rudiment of Humanism .People began to respect the humanity from then on ,and then developed into the ideas of what we always call freedom ,democracy .4. What is the difference between collectivism and individualism?Individualism refers to the doctrine that the rights of the individual are the most important ones in a society .Collectivism emphasizes cooperation among group members.(1)Westerners tend to believe that people should rely on themselvesas much as possible--and usually expect other people to do the same .People in collectivist cultures generally feel they have a right to expect help from other members of their groups ,and they also tend to feel they have an obligation to help other members of their groups .(2)Westerners generally feel that the rights of individuals shouldnot be subordinated to the needs of a larger group .People in collectivist cultures are generally more willing to accept the idea that individuals should sacrifice for the benefit of the group.(3)Westerners tend to believe that individuals should make decisionsfor themselves, and that individuals should take credit responsibility for what they are personally done. People in collectivist cultures tend to feel more that they are representative of their group, and to accept more responsibility for other members of their groups too.(4)Westerners tend to view individualism as a good thing .The Chineseterm for “individualism,”geren zhuyi, often has a somewhat negative connotation, and is sometimes used as a synonym for “selfishness”.5. Why is it said that Americans are selfish? Do you think they are selfish? why or why not?Because Chinese term for “individualism,” geren zhuyi, often has a somewhat negative connotation, and is sometimes used as a synonym for “selfishness”.No, I don’t think so .Individualism refers to the doctrine that the rights of the individual are the most important ones in a society .The word “individualism”has no negative connotation ,in fact ,its connotation is somewhat positive .6. Are all the Westerners individualists? Are all the Chinese collectivists? (P20 para20)Saying that Western culture is individualist does not mean that all Westerners are always individualist. Rather, it means that Westerners are more likely to think and act in individualist ways than people in collectivist cultures are. The difference between individualist and collectivist cultures is relative, not absolute.Case study1.Would you please help Shi Hai interpret the Chinese saying he mentioned? Common fame is seldom to blame; shoot the bird which takes the lead; The outstanding usually bear the brunt of attack.2. Would you please make suitable explanations for his declining the promotion so that Joe would understand him?Chinese people respect collectivism and emphasize cooperation, so individual success is due to the collective effort of the staff in a unit .so he thinks he should not receive the honor personally.Unit3 Akey concept:Nuclear family 核心家庭 happiness of individual member 个人主义幸福Sense of equality 平等意识 independence and individualism 独立自主1．How do Americans treat their newly-born babies and young adults?The American parents put a newborn in a separate bedroom when the childis a few weeks old. They like to preserve their privacy.2. What is the base of an American marriage? Why is divorce rate so highin the United States?(1)Romantic love is most often the basis for marriage in U.S(2)They are extremely idealist about marriage, and they want deeply loved and deeply understood. But it is because Americans expect so much from marriage that so many divorced.3. What is the typical life of the old people in America? Why don’t they live together with their children?(1)American old people live apart from their children. Some families may place older relatives in nursing homes.(2)Their financial support is often provided by government-sponsored, social security or welfare systems. And older people often seek their own friends rather than becoming too emotionally dependent on their children.4. As a child in a Chinese family, how can you make your parents happy? Answer is open.1). To advance the family as a group and bring honor to the family name as well.2).To show filial duty and responsibility to parents. 3). To emphasize the peace and harmony of a family.case1: Q1：He will feel amazing and sympathy for her ,for which she is old enough but still living alone.Q2:1.In individualist cultures like that of the US, children arealienated from parents because parents chain them to be independent, “push them out of the nest”.2.Because of the cultural emphasis on self-reliance, the mother feelsit is inappropriate to ask for help, and the children may even think it is inappropriate to offer.3.Individualism leads people to feel they should stay out of eachother’s business.Case2:1).It is an offence to slap a child in America, but not in China. In America,ill-treating the children is illegal. The police may arrest the parents and send the children to DCFS shelter.2)In America, a sense of equality often exists in American homes.3). In China, parents regard their children as private prosperity.Chinese think Beating means love, scolding means affection tochildren.Unit3 BKey concepts：A member of many groups 各种群体中的成员Impermanence暂时Personal goals个人目标/Individual’needs个人需求Responsibilities 职责 A series of concentric circles 一系列同心圆Stable 稳固 Connection VS contract关系和合约Comprehension questions1.What are the characteristics of American social relationship? Impermanent and loose, individual’s needs come first, contractual and compartmentalized.2.Why is American social relationship impermanent?They are members of many groups simultaneously. If they personal goals are no longer being met by a group,they move on and probably look to new associates for the benefits they used to receive from the former group.3.Can you draw a picture to illustrate the pattern of Chinese socialrelationship? Who are in the inner most part and who are in the outside ?what is the difference between each part?○2I and family are in the inner most part while everyone else in the geographic area or nation or world are in the outside.○3 the difference between inner and out side is from most important to least important.4.What are the different understanding of friend between Chinese andAmerican?•1). Americans have casual, friendly relationships with many people , but deeper, close friendships with only a few. (para8) •American friendships tend to be very compartmentalized because they are based on a shared activity, event, or experience. (para9) •2). Chinese are likely to react more to the other person as a whole and will avoid forming friendships with those whose values and behaviors are in some way deemed undesirable. (para10) •5.Do you think friendship shares some common elements in differentcultures? If you do, what are they?Answer is open.Both regard friendship as a very important thing to individuals.Case 1•Because Jackson thinks friendship is mostly a matter of providing emotional support and spend time together .•It’s not appropriate for the Americans to use personal connections to help a friend get something hard to obtain.•This situation creates dependence of one person on the other and it goes against the principle of equality.Case 2• 1. Not really, just because their children like to play together, these two women plan to get together at each other’s houses.• 2. They are common friends. a). American friendships are based ona shared activity, event, or experience. b). They view themselvesand others as a composite of distinct interests. c). Their children like to play together, so they have some common interests. d). They may get together just because their kids would enjoy that.Case3•Q1.They broken their friendship because they finished they common chemistry class and didn’t see each other very much at school.•No one should be blamed for it because the different culture between Jordan and the United States lead to different attitudes to friendship.•Q2.No I don’t think so. Because American friendship is impermanent and based on a shared class, activity or event .If one drop out of it, they may lose contact with the friends with whom they sharedthat activity.Unit5AKey concepts：Gentleness and benevolence温柔与仁慈harmony 和谐violence and cruelty暴力和残酷conquest over nature征服自然exquisiteness and taste 精致和品位nutrition and balance 均衡营养pragmatism实用主义1.What are the functions of chopsticks?Chopsticks can nip, pick, rip and stir food.2.What are the possible reasons for Americans＇use of forks and knives at dinner?The ancestors of many Western countries lived by hunting. Meat was their basic food source and gradually took the place of staple food. They had to use forks and knives to cut and pork their food.3.Why do Chinese pay more attention to the taste of food?That appeals to the traditional ideology of China. Confucius emphasized the delight that food could bring to us. The standards of quality and taste that Confucius recommended required the perfect blend of ingredients, herbs and condiments---a blend which would result in the perfect combination of flavor.4.Why do Americans pay more attention to nutrition?Under the influence of pragmatism, food or eating is just a way to keep healthy to Westerners, having little to do with artistry. What they care about most is the nutrition contained in food and the balance of the whole diet structure rather than exquisiteness in cuisine and taste of food.5.Do you know why vegetables became the staple food of the Chinese, while meat became the main food of Americans?• 1. Historically, China is an agricultural country, while the ancestors of Americans lived by hunting.• 2. Environmentally, China has a large amount of population and lack of land to support a cattle industry. America has an abundance of fertile, flat land for grazing cattle and food production.•Case Study:• 1.Why did Ling Hong’s mother keep on encouraging Susan to eat more even after Susan refused?•In Chinese culture, Ling Hong’s mother kept on encouraging Susan to eat more is to show the hospitality of the host to Susan.• 2.Why did Susan feel embarrassed when Ling Hong’s mother put some food in her bowl with her chopsticks?•Because in western culture, food is usually served separately to each person----partly for hygiene reasons and partly due toindividualism.Unit6 AKey concepts ：1.Creativity: 创造力the ability to use your imagination to produce newideas, make things.2.Exploring:探索1)、to discuss or think about something carefully；2)、to travel around an area in order to find out about it；3)、written to feel something with your hand or another part of your body to find out what it is like3.Self-reliant：自主的able to do or decide things by yourself, without depending on the help or advice of other peopleOriginality：.独创性1. the ability to think and act independently 2. thequality of being new and original (not derived from something else)Molding and shaping: 塑造to guide (sb.) with the intent to control.1、How do the Chinese teach their children ? How do American do? Can youfind the theories supporting the different teaching methods?2. Answer is open.3. Answer is open. Don’t help the baby stand immediately. Let the baby explore and experience, and try to find the balance to stand by itself.Case1:Firstly, Chinese students are used to take what the teacher's said as authority, and try to memorize what is given in lessons. On the other hand, teaching in China focus more on knowledge than on creation, to make students with the same ideas, the same knowledge. Moreover, to them, it is impolite to challenge the teacher's words, to form different ideas from the teacher. But to the Westerners, things are quite different. The aim of western education is to produce students with different ideas, to develop their creativity. To them, the more questions asked in class means more attention you give to what the teacher says. And more interest you show to the topic and the teacher. So, in this case, Professor Johnson mistook the silence of the students as their no interest in his subject, and felt disappointed.Case21. Because the American teacher thought that I was an adult, I should at least have some ideas about a question, no matter how difficult it is, even the answer is totally wrong.2. Chinese educators are used to “teaching by holding his hand”. So long as the students are shown how to do something, they are less likely to solve a problem effectively by themselves. They may lack of creativity and self-reliance.unit7AKey concepts；1.Monochronic time : 单一时间an approach that favors linear structure and focus on one event or interaction at a time.2.Polychronic time: 多元时间people may attend to many things happening at once in this approach to time3.linear structure: 线性结构sequential blocks that can be organized, quantified, and scheduled.4. Schedule oriented:以计划为方向的 people doing one thing at a time during a specified time-period, working on a single task until it is finished.5. People oriented:以人为方向的do not emphasize scheduling by separating time into discrete, fixed segments.6. Punctuality:严守时间 everyone is supposed to arrive on time when attending a formal banquet or meeting appointments.Comprehension questions (p82)1. What is monochromic cultures? What is polychromic cultures? Monochronic cultures typically emphasize doing one thing at a time during a specified time-period, working on a single task until it is finished. Polychronic cultures are involved with many things at once, usually with varying levels of attention paid to each.2. what are the different attitudes monochromic people and polychromic people hold toward time?Monochronic people see time as being divided into fixed elements (seconds, minutes, hours, etc.), sequential blocks that can be organized, quantified, and scheduled. Polychronic people prefer not to have detailed plans imposed on them but want to make their own plans and meet deadlines in their own way.3.What difficulties might an M-time-oriented person encounter when interacting someone who follows a P-time orientation? What kind of feelings might emerge during their meeting?Difficulties: M-time-oriented person should keep waiting.Feelings: To feel put down, angry and frustrated.4．What difficulties might a P-time-oriented person encounter when meeting someone who follows an M-time orientation? What kind of feelings might emerge during their meeting?Difficulties: P-time-oriented person dislikes to squeeze people in . They prefer not to have detailed plans imposed on them. Feelings: To feel compelled and uncomfortable.5．What are the strengths and weaknesses of M-time system and P-time system?•M. S: stimulating, productive, desirable, punctual• W: without reference to logic and human needs•.•P. S: Being oriented toward people, emphasizing human needs.• W: wasteful and distracting, not punctualCase1(para3)• 1.No , I don't like . Robert is a monochronicpeople , these people see time as being dividedinto fixed elements(seconds ,minutes ,hours ,etc), sequentialblocks that can be organized, quantified, andscheduled .They love to plan in detail, make lists,keep track of activities and organize time into adaily routine. so Robert does things like this.• 2. I'm a polychronic people , I dislike doingthings in haste.Case2(para5)•The director is a polychronic people , peoplein such kind of cultures do not emphasize scheduling by separating time into discrete, fixed segments. They treat time as a less tangible medium so that they can interact with more than one person or do more than one thing at a time , they do not perceive appointments as iron-clad commitments ,therefore ,in these cultures, personal interaction an relationship development are more important than making appointments or meeting deadlines. so the director had the behavior toward Katherine .Unit10 B课后四个comprehension questions:Case Study:❖Question 1: Why does the secretary quit her job?❖The manager has made a number of mistakes, by not understanding that in some cultures it is not acceptable to criticize people in front of others.This is because a public telling-off leads to a "loss of face". It can also be unacceptable to show emotion at the workplace. Although there are always going to be times when criticism is necessary, in this cultural context, direct criticism, even in a one-to-one situation, is not acceptable.❖Question 2: Can you give some suggestions to handle the situation?Verluyten, who has carried out research into indirectness and conflict avoidance amongst executives in a range of countries, suggests that there are three ways of dealing with the situation:❖ 1 Blur the sender. This means that you don't criticize the person directly. but do so through a friend or colleague.❖ 2 Blur the receiver. This means that you mention the problem in front of thewhole group, rather than pick out an individual.❖ 3 Blur the message. This could mean talking about a hypothetical case, or asking indirect questions, such as "Do you still live out of town?" or "How is the baby?" It might even involve giving excessive praise-- the secretary would then know that something was wrong.。
跨文化交际英语教程课后答案.doc
跨文化交际英语教程课后答案【篇一：新编跨文化交际英语教程_参考答案unit 6 】ture and nonverbal communicationreading ian overview of nonverbal communication comprehensionquestions1. can you speak each of the following sentences in differentways to mean differently?1) she is my best friend.2) you?ve done really good job. 3) come here,please.4) that?s all right.speaking the same sentence with the stress on differentwords may mean different things. for instance, if the stressfalls on “she”in the first sentnece, it means it is she, not youor somebody else, that is my best friend. but if the stress fallson “my”, it implies that she is my, not your or somebody?sbest friend.2. speakers of british english use loudness only when theyare angry, speakers of indian english use it to get the floor, achance to speak. so when an indian speaker is trying to get thefloor, what would the british speaker think of the indian andwhat would the british behave in response?the british speaker may think that the indian gets angry withhim or behaves rudely towards him, so he may complain aboutthe indian?s rudeness or even return his rudeness as aresponse.3. what differences in body language use have you noticedbetween your chinese teachers and foreign teachers?there are really some differences between chinese teachersand foreign teachers in their use of body language. forinstance, chinese teachers in general do not use gestures asmuch as foreign teachers do, and their facial expressions oftenseem to be less varied than those of many foreign teachers.4. do you know any gestures we often use that might bemisunderstood by people from other cultures?for example, the way we chinese motion to others to come over might be misunderstood by people from some western countries to mean bye-bye.5. how do we chinese people use eye contact in communication?during a conversation between two chinese, it seems that the speaker and the hearer would usually look at each other (not necessarily in the eye) from time to time. how much eye- contact there is may depend on the relationship between the speaker and hearer and the situation they find themselves in.6. how will you eye them when you are communicating with people from the united states or people from japan?while talking with americans, we should look directly into the eyes of the person with whom we are talking. however; while talking with japanese, we are not expected to look at them in the eye but at a position around the adam?s apple.7. do you often smile at others? why or why not?it depends. for instance, it seems that we chinese, as well as people of other eastern asian countries, do not usually smile at strangers as much as americans.8. what function(s) may laughter serve in our culture? does it sometimes cause intercultural misunderstanding?laughter in our culture may serve various functions. sometimes, it is used to express amusement or ridicule, and sometimes it is simply used to make one feel less embarrassed.9. do you often touch others while talking with them? whom do you touch more than others?we chinese generally do not often touch others while talking with them unless they are our intimate friends or younger children.10. in small groups or in pairs, demonstrate all the possible ways you can think of to greet another person. is touching always part of a greeting?no. touching is not always part of a greeting in our culture as in some other cultures.11. will you apologize if you accidentally touch other people in public places? why or why not?many people will apologize if they accidentally touch other people in public places since in our culture people who arestrangers to each other should not touch. however, whetherpeople will apologize or not depends on the situations. if aperson accidentally touches a stranger in a very crowdedplace, he or she may not apologize for it.reading iigender and nonverbal communication comprehensionquestions1. what may often happen to those who do not conform totheir culture?s accepted gender “script ”?there are often severe social penalties for those who act inviolation of their culture?s accepted gender ―script.2. does touch have any connotation in different situations?can you give some specific examples?touch, like physical closeness, may be considered anexpression of affection, support, or sexual attraction. forinstance, in some cultures, it may be all right for womenfriends and relatives to walk arm-in-arm, dance together, andhug one another, but if men do so, they may be frowned upon,for it would be considered as having the connotation of being homosexual.3. what will possibly happen to a woman who is appreciablytaller than the man?taller women may attempt to diminish themselves, to slouchand round their shoulders so as to retreat or to occupy as littlespace as possible.4. are men and women required to have the same facial expressions? does smile mean the same things to both menand women?men and women are not usually required to have the samefacial expressions. smile may mean different things to menand women. for females smile functions as an expression of pleasure, pleasantness, or a desire for approval, while malesmay resist any nonverbal display of expression to others inorder to appear more masculine, because being faciallyexpressive is often seen as a marker of ―femininity.5. why are the african-american women less deferential thanwhite women and less inclined to smile?african-american women are found to be less deferential thanwhite women and, therefore, less inclined to smile, simplybecause it is expected of them to be so in their culture.6. in what ways may direct eye contact between individualsbe interpreted?looking directly into another person?s eyes can connote an aggressive threat, a sexual invitation, or a desire for honestand open communication.7. what was found in a study of nonverbal communicationamong hispanic couples? in a study of nonverbalcommunication among hispanic couples, it was found thatmany puerto rican wives never looked directly at theirhusbands.8. how does clothing manifest and promote culturaldefinitions of masculinity and femininity?through clothing and make-up, the body is more or lessmarked, constituted as an appropriate, or, as the case may be, inappropriate body for its cultural requirements. males andfemales have to dress themselves appropriately according totheir cultural definitions of masculinity and femininity.case studycase 21sometimes our best intentions can lead to breakdowns ( 故障) in cross-cultural communication. for example, one of the verycommon manners of touching --- handshaking --- may result inconflict when performed with no consideration of cultural differences. among middle-class north american men, it iscustomary to shake hands as a gesture of friendship. whenwanting to communicate extra friendliness, a male in theunited states may, while shaking hands, grasp with his lefthand his friend?s right arm. however, to people of middleeastern countries, the left hand is profane ( 亵渎的) and touching someone with it is highly offensive. therefore, invernon?s eyes, kenneth was actually an extremely offensivemessage to him.case 22in puerto rican culture, as in some other latin american andeastern cultures, it is not right for a child to keep an eye-contact with an adult who is accusing him or her, while in theunited states, failing of meeting other person?s eye accusinghim or her would be taken as a sign of guiltiness. as theprincipal knew little about this cultural difference in using eye-contact, he decided that the girl must be guilty. generallyspeaking, avoiding eye-contact with the other(s) is oftenconsidered as an insult in some cultures, but may signifyrespect for authority and obedience in other cultures.case 23just like smile, laughing does not always serve the samefunction in different cultures.interestingly, for us chinese, laughing often has a specialfunction on some tense social occasions. people may laugh torelease the tension or embarrassment, to express theirconcern about you, their intention to put you at ease or to helpyou come out of the embarrassment. in this case, the peoplethere were actually wishing to laugh with the american ratherthan laugh at her. their laughing seemed to convey a numberof messages: don?t take it so seriously; laugh it off, it?snothing; such things can happen to any of us, etc. unfortunately the american wasunaware of this. she thoughtthey were laughing at her, which made her feel more badly andangry, for in her culture laughing on such an occasion wouldbe interpreted as an insulting response, humiliating andnegative.case 24it is obvious that there exists some difference between thebritish and germans in their use of touch. the lack of touch thatseems to be natural in britain may be considered strange bygermans. what is required (in this case, shaking hands witheach other) in one country could be taken as unnecessary inanother.the appropriateness of contact between people varies fromcountry to country. figures from a study offer some interestinginsight into this matter. pairs of individuals sitting and chattingin college shops in different countries were observed for atleast one hour each. the number of times that either onetouched the other in that one hour was recorded, as follows: inlondon, 0; in florida, 2; in paris, 10; in puerto rico, 180. thesefigures indicate that touch is used very differently in differentcultures.【篇二：新编跨文化交际英语教程答案详解】很显然，文化间以及亚文化间的交往比以前多了，这迫切要求我们共同努力，去理解有着不同信仰和文化背景的人们，并与之和睦相处。
跨文化交际全部答案
跨文化交际全部答案(总30页) -CAL-FENGHAI.-(YICAI)-Company One1-CAL-本页仅作为文档封面，使用请直接删除参考资料Unit 1 Communication Across CulturesReading IIntercultural Communication：An Introduction Comprehension questions1. Is it still often the case that “everyone‟s quick to blame the alien” in the contemporary worldThis is still powerful in today‘s social and political rhetoric. For instance, it is notuncommon intoday‘s society to hear people say that most, if not all, of the social and economic problems arecaused by minorities and immigrants.2. What‟s the difference between today‟s intercultural contact and that of any time in the pastToday‘s intercultural encounters are far more numerous and of greater importancethan in anytime in history.3. What have made intercultural contact a very common phenomenon in our life todayNew technology, in the form of transportation and communication systems, has accelerated intercultural contact; innovative communication systems have encouraged and facilitated cultural interaction; globalization of the economy has brought people together; changes in immigration patterns have also contributed to intercultural encounter.4. How do you understand the sentence “culture is everything and everywhere”Culture supplies us with the answers to questions about what the world looks like and how we live and communicate within that world. Culture teaches us how to behave in our life from the instant of birth. It is omnipresent.5. What are the major elements that directly influence our perception and communicationThe three major socio-cultural elements that directly influence perception and communication are cultural values, worldview (religion), and social organizations (family and state).6. What does one‟s family teach him or her while he or she grows up in itThe family teaches the child what the world looks like and his or her place in thatworld.7. Why is it impossible to separate our use of language from our cultureBecause language is not only a form of preserving culture but also a means of sharing culture. Language is an organized, generally agreed-upon, learned symbol system that is used to represent the experiences within a cultural community.8. What are the nonverbal behaviors that people can attach meaning toPeople can attach meaning to nonverbal behaviors such as gestures, postures, facial expressions, eye contact and gaze, touch, etc.9. How can a free, culturally diverse society existA free, culturally diverse society can exist only if diversity is permitted to flourish without prejudice and discrimination, both of which harm all members of the society.Reading IIThe Challenge of GlobalizationComprehension questions1. Why does the author say that our understanding of the world has changedMany things, such as political changes and technological advances, have changed the world very rapidly. In the past most human beings were born, lived, and died within a limited geographical area, never encountering people of other cultural backgrounds. Such an existence, however, no longer prevails in the world. Thus, all people are faced with the challenge of understanding this changed and still fast changing world in which we live.2. What a “global village” is likeAs our world shrinks and its inhabitants become interdependent, people from remote cultures increasingly come into contact on a daily basis. In a ―global village‖, members of once isolated groups of people have to communicate with members of other cultural groups. Those people maylive thousands of miles away or right next door to each other.3. What is considered as the major driving force of the post-1945 globalizationTechnology, particularly telecommunications and computers are considered to be the major driving force.4. What does the author mean by saying that “the …global‟m ay be more local than the …local‟”The increasing global mobility of people and the impact of new electronic media on human communications make the world seem smaller. We may communicate more with people of other countries than with our neighbors, and we may be more informed of the international events than of the local events. In this sense, ―the ‗global‘ may be more local than the ‗local‘‖.5. Why is it important for businesspeople to know diverse cultures in the worldEffective communication may be the most important competitive advantage that firms have to meet diverse customer needs on a global basis. Succeeding in theglobal market today requires the ability to communicate sensitively with people from other cultures, a sensitivity that is based on an understanding of cross-culturaldifferences.6. What are the serious problems that countries throughout the world areconfronted withCountries throughout the world are confronted with serious problems such as volatile international economy, shrinking resources, mounting environmental contamination, and epidemics that know no boundaries.7. What implications can we draw from the case ofMichael FayThis case shows that in a world of international interdependence, the ability to understand and communicate effectively with people from other cultures takes on extreme urgency. If we are unaware of the significant role culture plays in communication, we may place the blame for communication failure on people of other cultures.8. What attitudes are favored by the author towardsglobalizationGlobalization, for better or for worse, has changed the world greatly. Whether we like it or not, globalization is all but unstoppable. It is already here to stay. It is both a fact and an opportunity. The challenges are not insurmountable. Solutions exist, and are waiting to be identified and implemented. From a globalistic point of view, there is hope and faith in humanity.Translation纵观历史，我们可以清楚地看到，人们由于彼此所处地域、意识形态、容貌服饰和行为举止上存在的差异，而长久无法互相理解、无法和睦相处。
大学英语跨文化交际教程课后答案(全)
Unit1 Sportsmanship:It is the ability to practise a sport according to its rules, while also showing generosity to one’s opponent and good temper in defeat.2. Traditionally, an Englishman is thought to be reserved, unemotional, courteous, shy of strangers, suspicious of change, and slow to accept new ideas.3.It is the ability to practise a sport according to its rules, while also showing generosity to one’s oppo nent and good temper in defeat. Moreover, sportsmanship as an idea is applied to life in general.The pioneering spirit:Except for the brought from Africa, immigrants came to America voluntarily, early in search of greater prosperity and freedom.Rags-to-riches:It is story about a poor boy who, because he was hardworking, honest, and lucky, grew up to become rich and respected.American dream: The belief that any individual, no matter how poor, can achieve weather and fame through diligence and virtue.1.Traditionally, individualism, independence and collaboration, practice, tolerance, melting pot and racial discrimination are the character of Americans.3.The American Dream is the belief that any individual, no matter how poor, can achieve wealth and fame through diligence and virtue.Unit 2 Key concepts Five relationships Five relationships: ruler-minister, father-son, husband-wife, elder-younger brother and friend-friend.Humanism Humanism means that man not only had the right to enjoy the beauty of their life, but also had the ability to perfect themselves and perform wonders. Individualism An individualism culture is one in which people tend to view themselves ad individuals and to emphasize the needs of individuals.Collectivism A collectivism culture is one in which people tend to view themselves as members of groups (families, work units, tribes, nations), and usually consider the needs of the group to be more important than the needs of individuals. Comprehension questions1.According to Confucianism, what are the five cardinal relationships in Chinese society and what should these relationships be?That is the well-known five relationships: ruler-minister, father-son, husband-wife, elder-younger brother and friend-friend. This was explained as" There should be affection between man and wife, stratification between old and young, and good faith between friends."2.What is the difference between collectivism and individualism?Firstly, westerns tend to believe that people should rely on themselves as much as possible- and they usually expect other people to do the same. So they don't think they have the obligation to help family members and friends during emergency situations. In contrast, people in collectivist cultures generally feel that they have a right to help other members of their groups.Secondly, westerns generally feel that the rights of individuals should not be subordinated to the needs of a larger group, or at least that individuals should have the right to decide for themselves whether to sacrifice their personal benefit for the sake of the group. In contrast, people in collectivist cultures are generally more willing to accept the idea that individuals should sacrifice for the benefit of the group.Thirdly, westerners tend to believe that individuals should make decisions for themselves, and that individuals should take credit and responsibility for what they have personally done. In contrast, people in collectivist cultures tend to feel more that they are representatives of their group, and to accept more responsibility for the other members of their groups too.A final difference lies in the way people in different cultures view the idea of "individualism". Westerners tend to view individualism as a good thing. In contrast, the Chinese term for "individualism", often has a somewhat negative connotation, and is sometimes used as a synonym for "selfishness."Unit3 Nuclear family: include a husband, a wife and their childrenExtended family: adult couples are expected to form their own household with either of their biological families.2. Because they desire a close and intense bond with their partners，they expect so much from marriage that so many get divorcedImpermanence: the property of not existing for indefinitely long durations. Stable: resistant to change of position or conditionConnection vs. contract: relationship4. ①Chinese are likely to react more to the other person as a whole and will avoid forming friendships with those values and behaviors are in some way deemed undesirable. ②In China a friend is accepted completely or not at all ③Chinese friends give each other much more concrete help and assistance than Western friends do.①American have casual, friendly relationships with many people, but deeper, closer friendships with only a few. ②American friendships tend to be very compartmentalized. ③American friendships is mostly a matter of providing emotional support and spending time together.Unit5 Nutrition and balance: a look at the nutritional information, like the number of calories preserving, grams of fat, sodium, cholesterol, fiber and sugar content will make you more knowledgeable in selecting foods to reduce your nutritional health risk.Pragmatism:in the westerns’ eyes, food or eating is just a way to keep healthy, having little to do with artistry. Nor will they be particular about the taste of food too much.Unit6 Creativity: the ability to createSelf-reliance: is a principal value of child rearing in middle-class American. Originality：1.How do the Chinese teach their children？A: Chinese teach their children by holding their handsHow do Americans do？A: On their own and even to discover new problem for which creative solutions are wanted.Can you find the theories supporting the two different teaching method？A: Evolutionary and revolutionary2. Can you tell any other differences between the two educational systems?A: The contrast between the two cultures can also be seen in the fears we both harbor. Chinese teachers are fearful that if skills are not acquired early, they may never be acquired; there is, on the other hand, no comparable hurry to promote creativity.American educators fear that unless creativity has been acquired early, it may never emerge; on the other hand, skills can be picked up later.Unit7 Key concepts Monochronic time Monochronic time is an approach that favors linear structure and focus on one event or interaction at a time.Polychronic time A polychronic time system is a system where several things can be done at once, and a more fluid approach is taken to scheduling time. Unlike Americans and most northern and western European cultures, Latin American and Arabic cultures use the polychromic of time.Linear structure In monochromic time, linear structure means people focus on one event or interaction at a time.Schedule oriented People in polychronic time cultures treat time as a less tangible medium so that they can interact with more than one person or do more than one thing at a time.People oriented Polychronic individuals are oriented toward people, human relationships, and the family, which is the core of their existence. Family takes precedence over everything else, close friends come next..Comprehension questionsWhat is monochronic culture? What is polychronic culture?Monochronic cultures typically emphasize doing one thing at a time during a specified time-period, working on a single task until it is finished.Polychronic cultures are involved with many things at once, usually with varying levels of attention paid to each.What are the different attitudes monchronic people and polychronic people hold toward time?Monochronic people see time as being divided into fixed elements (seconds, minutes, hours, etc.)Sequential blocks that can be organized, quantified, and scheduled.What are the strengths and weaknesses of M-time system and P-time system?Once the time is set, it is rarely changed, and people take it seriously. M-time cultures is one who violates the rule of punctuality shall be punished seriously. Matters in a polychronic plans for the future: even important plans maybe changed right up the minute of execution.Unit 9Key concepts High-context culture High context cultures rely on the context, either the actual physical environment of communication or an internalized social context or both, or convey a large part or even all of a message’s meaning.Low-context culture Low context culture, in which context is not assumed to be understood, messages are explicit, direct, and completely encoded in words, and meaning is entrusted almost entirely to words.ImplicitnessThe message which someone expressed is elliptical, indirect, and allusive. Explicitness The message which someone expressed is direct, and completely encoded in words, and meaning is entrusted almost entirely to words..Verbalizing Verbalizing- that is, to put things in words, whether written or oral. Comprehensive questionsWhat is High-context culture? What is Low-context culture?High context cultures rely on the context, either the actual physical environment of communication or an internalized social context or both, or convey a large part or even all of a message’s meaning.Low context culture, in which context is not assumed to be understood, messages are explicit, direct, and completely encoded in words, and meaning is entrusted almost entirely to words.ImplicitnessWhat does silence mean in high-context cultures? What is the function of silence in high-context cultures?It means entirely accepted.In the individual level, silence can be viewed as a state of being allowing you to experience the highest truth and bliss; on the interpersonal level, silence can be used to promote harmony, cooperation, and other collectivistic values; on the level of social movements, silence can be protest.Why does silence mean differently in different cultures?Different in the uses of silence can be best examined in high-context and low-context cultures. High-context cultures are relational, collectivist, intuitive, and contemplative. Low-context cultures are logical, linear, individualistic, and action-oriented.Key conceptsCulture shock Culture shock happens to people who have been suddenly transplanted abroad. It is, first and foremost an emotional phenomenon; then comes cognitive disorientation and identity dissonance.Comprehension questionsWhat are the five stages of the cultural adjustment process? Does everyone have the same experience?The five stages of the cultural adjustment process:Honeymoon period: Initially many people are fascinated and excited by everything of the new culture.Culture shock: The individuals are immersed in news problems: housing, transportation, employment, shopping, and language.Initial adjustment: Everyone activities such as housing and shopping are no longer major problems. The visitors may not yet be fluent in the spoken language, but they can express their basic ideas and feelings.Mental isolations: Individuals away from their family and good friends for a long time may feel lonely.Acceptance and integration: A routine ( eg; work, business, or school) has been established. The newcomer has become accustomed to the habits, customs, foods, and characteristics of the people in the new culture.Individuals experience the stages of adjustment in different ways. Some people never experience a “honeymoon” period because the circumstances of their coming to a new country may have been too painful. In addition, certain stages last longer for some than for others, dep ending on such factors as the newcomer’s personality, age, language and cultural competence, support from family and friends, financial situation, job status, and motivations for being in the new country.。
跨文化交际版
跨文化交际技巧参考答案定义题1、Intercultural communication跨文化交际P3There are three kinds of things you need to learn if you want to be able to communicate effectively with Westerners. First, you need to learn a foreign language, usually English. Second, you should learn as much as possible about Western cultures. However, studying English language and Western culture is not enough. You should also learn something about what happens when people from different cultures try to communicate with each other — in other words, "intercultural communication."2、Individualist个人主义Individualist culture is one in which people tend to view themselves as individuals and emphasize the needs of individuals. In general, Western culture tends to be individualist. They view themselves as independent of collectives; are primarily motivated by their own preferences, needs, rights, and the contacts they have established with others; give priority to their personal goals over the goals of others; and emphasize rational analyses of the advantages and disadvantages to associating with others.3、Collectivist集体主义Collectivist culture is one in which people tend to view themselves as members of groups families, work units, tribes, nations, and usually consider the needs of the group to be more important than the needs ofindividuals. Most Asian cultures, including China's, tend to be collectivist. People see themselves as parts of one or more collectives; are primarily motivated by the norms of, and duties imposed by, those collectives; are willing to give priority to the goals of these collectives over their own personal goals; and emphasize their connectedness to members of these cultures.4、public behavior /private behaviorPublic behavior is the behavior in public settings, such as in work places, shops and so on. Private behavior is the behavior in private life, such as when you are at home or with your family and so on. Both individualist and collectivist cultures make a distinction between public life and private life. However, individualist Western cultures tend to make an especially clear and firm distinction between the public and private, and generally feel that these two aspects of life should be kept separate from each other. In other words, Westerners tend to believe that having a personal relationship with someone should not affect how you treat that person in public, work-related situations.5、Generalizations文化的笼统性P26It’s a neutral word which is a general conclusion drawing from particular examples or evidence. In any culture group there will be many different beliefs represented, but most of the members of the group will tend in a certain direction. It is this "preponderance of belief," — not uniform acceptance of a given belief — that gives a culture its nature and is thelegitimate subject of generalization. People in the same culture share many things in common, such as shared knowledge, shared values, shared perspectives, shared beliefs, shared behavior.6、Stereotypes老套思路P26It is a derogatory word. It means that image, idea, character that has become fixed or standardized in a conventional form without individuality and is therefore false and shallow. A way of thinking that does not acknowledge internal difference within a group, and does not acknowledge exception to its general rules or principles. These stereotypes are often based on accurate information but the problem is that stereotypes blind us to other, equally important aspects of a person's character or behavior. Stereotypes may have been created by direct experience with only one or two people from a particular group. Others are probably based on the second-hand information and opinion, output from the mass media, and general habits of thinking; they may even have been formed without any direct experience with individuals from the group. Yet many people are prepared to assume that stereotype is an accurate representation of all members of a specific group.7、Hierarchy不同的等级权利P33Different in rank and power----equalityEvery society has hierarchy to some degree. In other words, some people have higher rank and more power than others, perhaps because they are older, stronger, wealthier, or have some kind of official position. On the other hand, however, most modern societies also believe that equality is a virtue,at least to some extent. So each culture needs to find its own balance between hierarchy and equality.1 Westerners generally have less respect for seniority — age, position and so forth — than would be the case in a collectivist culture.2 Western societies often try to limit the power of government officials.3 Westerners tend to have a somewhat suspicious and even negative view of power and authority.8、Culture shock文化冲击 P369、Culture shock is a feeling of being confused and overwhelmed by life in another culture. People who experience culture shock often feel fatigued, impatient and irritable. They may also begin trying to avoid interaction with foreigners, and even become increasingly critical and hostile toward them. Foreigners in China sometimes experience culture shock — and so do Chinese who go to live in other countries.9、Projected cultural similarity P4810、Projected cultural similarity is the tendency to assume that people from other cultures basically think and feel more the same way we do. In other words, we sometimes assume that while foreigners may look different, dress differently, and speak different languages, "inside we are all more or less the same". People from different culture assume they understand each other instead of asking each other what they think. Because they each expect the other person to react more or less the same way they would, they don't check to see whether or not the other person actually has the same feelings and reactions they would.10、loose culture and tight cultureLoose culture doesn’t demand a high degree of conformity. In loose cultures, people have a relatively wide range of views as to what is considered normal behavior. They also tend to be relatively tolerant of behavior that does not conform to cultural norms. And there is less pressure on individuals within the same culture to behave the same way most other people in the culture do.Tight culture: expect a relatively high degree of conformity. There is a clear consensus as to what is and is not acceptable behavior and there is more pressure on people to conform to the norms of the culture.Here is an example of how people deal with people who are born left-handed. In tight cultures, children who favor their left hand are encouraged or even forced to use their right hand instead, and the percentage of left-handed people in the adult population is much smaller.11、Ethnocentrism 民族优越感P5912、"Ethnocentrism" is the tendency to think of one’s own culture as being at the center of the world and identify with one’s in-group and to evaluate out-groups and their members according to its standards; in other words, to assume that one’s own culture's way of thinking and acting is more natural, normal, and correct than the way people from other cultures think and act, and tend to view one’s own cultural values and ways of doing things as more real, or as the ‘right’ and natural values and ways of doing things. 12、In-groups and out-groups P70In-Groups: “In-groups”are the people we have the most in common with and identify most closely with, such as our family, classmates, or co-workers. We also have larger in-groups such as people who are from our own region, religious group, ethnic group, or nation. In-groups are groups of people about whose welfare we are concerned, with whom we are willing to cooperate without demanding equitable returns, and separation from whom leads to discomfort or even pain.Out-groups: out groups are those groups of people who we do not identify with---people from other families, regions, ethnic groups, or nations. Out-groups are groups of people about whose welfare we are not concerned, and groups with whom we require an equitable return in order to cooperate.13、war stories P80The term “war stories” originally referred to the kinds of stor ies soldiers would tell after experiences in battle. Now “war stories” refers more generally to any stories people tell after strange or stressful experiences, including stories about unusual encounters with foreigners.14 low context/ high context1.Low context: the way westerners communicate tends to be relatively explicit and direct. In other words, Westerners tend to put most of their ideas and feelings into words, and then state their ideas and feelings plainly and openly. It’s generally considered a good thing to get to the point and say what you mean, and it’s largely the speaker’s responsibility to ensure that his/her massage is stated in a way that is clear and easyto understand. --low context, people are expected to pay more attention to the words used in communication than to context in which things are said. They expect others to ‘take them at their words’-to believe that what they say is what they mean.2.High context: in collectivist cultures, people tend to communicate in a way that is more indirect and subtle, and listeners are expected to take more responsibility for inerpreting messages correctly. -High context, people are expected to pay much attention to the context in which communication takes place- who the speaker is, where and why the conversation is taking place, body language, and so forth-and when people interpret what others mean, they often give more weight to the context than to the actual words said. People in high context often view direct, explicit communication as unsophisticated or even rude.问答题1、Why would intercultural communication be more difficult than the communication between people from the same cultureWhy is it hard to learn a foreign culture先定义intercultural communication1)Some stumbling blocks2)Assuming more cultural similarities leads to misunderstanding3)Language difference4)Misinterpreting verbal communication and body language from othercountry5)Stereotype and preconceptions6)Evaluate before really understanding7)Interact with foreigners stressfully and suffer from culture shock8)Tend to generalize or simplify9)Tend to define groups by a few key characteristic10)Assume everyone is similar2、What are some differences between an individualist culture and a collectivist oneAre all Westerners individual Are all Chinese collectivist 先定义individualist 和 collectivist1 Westerners tend to believe that people should rely on themselves as much as possible- and they usually expect other people to do the same. In contrast, people in collectivist cultures generally feel they have a right to expect help from other members of their groupsfamily, classmates, and so forth, and they also tend to feel they have an obligation to help other members of their groups.2 Westerners generally feel that the rights of individuals should not be subordinated to the needs of a larger group, or at least that individuals should have to right to decide for themselves whether to sacrifice their benefit for the sake of the group.3 Westerners tend to believe that individuals should make decisions for themselves and that individuals should take credit and responsibility for what they have personally done.4 A final difference lies in the way people in difference cultures view the idea of “individualism”. Westerners tend to view individualism as a good thing. In English, the word “individualism”has no negative connotation. In fact, its connotation is somewhat positive. In contrast, the Chinese term for “individualism” , often has a somewhat negative connotation, and is sometimes used as a synonym for “selfishness”.3、What are the different virtues Chinese and Americans emphasize most先要定义一下virtueChinese: formality/ hierarchy/ industriousness/ being filial/ hard work/ modesty/ thriftyAmericans: activity-dominant/ equality/ motivation based on achievement/ the world is material rather than spiritual/ optimistic/ individualist/ materialism/ success/ humanitarianism4、How do Western cultures view the relationship between public and private life先定义public: work, national duty; private: home, family, personal friendshipsWestern cultures tend to make an especially clear and firm distinction between the public and private, and generally feel that these two aspects of life should be kept separate from each other. In other words, westerners tend to believe that having a personal relationship with someone should not affect how you treat that person in public, work-related situations. In fact, some westerners try to avoid mixing work and play completely, and keep theircircle of work acquaintances quite separate from their circle of personal friendsOf course, personal relationships do make a difference in how people in the west treat each other, even in public settings. However, the wall between public and private life tends to be somewhat higher in the individualist west than it is in collectivist cultures.5、What are stereotypes Why are they a problemIt is a derogatory word. It means that image, idea, or chance that has become fixed or standardized in a conventional form without individuality and it is therefore false and shallow. A way of thinking that does not acknowledge internal difference within a group, exception to its general rules or principles. These stereotypes are often based on accurate information but the problem is that stereotypes blind us to other equally important aspects of a person’s character or behavior.Stereotypes may have been created by direct experience with only one or two people from a particular group. Others are probably based on the second hand information and opinion output from the mass media, and general habits of thinking; they may even have been formed without any direct experience with individuals from the group. Yet many people are prepared to assume that stereotype is an accurate representation of all members of a specific group.6、Try to think of several more generalization that can be made about important characteristics of Chinese culture.Collectivism: emphasis on the doctrine of the meanLarge power distance--hierarchyIntergroup harmony and avoidance of over conflict in interpersonal relations Belief in the naturalness, necessity and inevitability of hierarchy Inequality based on achievement, especially academic, moral and finance achievementBelief that “the judgment of wise people”is a better way to regulate life than rigid artificial laws.People exist “in and through relationship with others”Academic emphasis on memory, attention to details, and lengthy homework Brain washThe golden meanHypocriticalThe judgment of wise people/law8、What are the similarity and difference between Projected Cultural similarity and Ethnocentrism P48两个定义Projected Cultural similarity and EthnocentrismThe similarity: both of them can not be avoided or overcame in intercultural communication. These two phenomena show that every country or nation considers their own culture as the center.The difference: E is taking one’s own culture norms as the standard by which to judge people of other cultures. PCS is assuming that people of other cultures view things the same way you do.PCS: People have the tendency to assume that other people from other culturalbackground basically think and feel more or less the same way as they do. E: People have the tendency to think their culture has the superiority to others’ and assume that their own culture’s way of thinking and acting is more natural, normal and correct than the way people from other cultures’thinking and act.9、Comment on “Do unto others what you would have them do unto you. “P49先定义Projected cultural similarityThe sentence means that it’s better not to do things to others what you don’t want others do to you. This behavior shows the phenomena”projected cultural similarity”. In our cultural system, if you don’t like thing done to you, you just don’t impose on others. It’s a kind of virtue. But from the aspect of PCS, people just assume people from other cultures view things the same way we do. What we think is right, we consider others will think it’s right, too. However, it just doesn’t work out like that. Because of different cultural background, we have different interpretations of everything happened. We can not expect others o think or act the same as we do.10、Why would people project cultural similarity P49定义Projected cultural similarityIt is hard for people to imagine a perspective different from their own. It is effected by human nature, people are accustomed to self-centered. When they communicate with foreigners, they usually assume that foreigners are similar to us. As we grow up and learn what is right and wrong, truth andfalse, normal and abnormal, and so forth, we naturally learn to view the world as our culture view it. The only way to solve PCS is communication.11、comment on conformity in western cultures p56定义Loose cultures do not demand a high degree of conformity. In loose cultures, people have a relatively wide range of views as to what is considered normal behavior.Tight cultures, in contrast, expect a relatively high degree of conformity. There is a clear consensus as to what is and is not acceptable behavior, and there is more pressure on people to conform to the norms of the culture. Chinese culture is tight culture, and western cultures are loose culture. So conformity in western cultures is less in Chinese culture.Weak conformity12、What factors lead to looseness or tightness in culture P54定义1The degree of change in the population--- the more people move, the looser and more individualist a society tends to be.2The density of the population.: small dense societies tend to be collectivist, hence tighter. Large dense society tend to be more complex, hence not quite so tight---melting pot.3The number of choices available in society--- the more choices available, the more room there is for individualism.4strict registration/registered permanent residence13、why does ethnocentrism cause difficulty in intercultural communication P59定义ethnocentrismBecause we naturally feel that the ways and ideas of our culture are more natural and correct than those of other cultures. So we tend to use the norms of our own culture---such as the idea of what is good/bad, right/wrong, normal/abnormal—as standards when we judge the behavior of people from other cultures. So when we encounter foreigners who behave or think in ways that differ from our cultural norms, we too quickly tend to judge these other ways as strange, wrong or bad.14、Why are in/out-groups a problem in intercultural communicationP70定义We generally have more positive feelings toward members or our in-groups than we do toward outsiders. We trust insiders more. We tend to have a stronger sense of obligation to insiders. We feel it’s right to help insider more than we help outsiders. We tend to judge in-groups and out-groups by different standards. To insiders, more generous but to outsiders, more critical, suspicious, more harsh judgments.So the tie of goodwill and trust between in-groups and out-groups are often relatively weak, and they break easily when there is conflict or misunderstanding.15、How do Chinese people treat in-group and out-group in line with culture back P77定义There is a difference between the inside and the outside. Chinese generally have a high sense of loyalty and obligation to their in-groups, and will often go to great lengths to help people they consider members of their in-groups; however, they feel less obligation to outsiders.Chinese often view outsiders who come to china as guests., and give them much special treatment. In part, this is because Chinese view guests as a kind of in-group, and tend to treat in-group members very well.16、Never a borrower or a lender be. P79定义individualismAs it is firstly a famous American sentence means that ii is best to not lend money to other people and not to borrow from other people. When we lend or borrow something, we risk losing both things and the friendship with that person. To begin with, t is because westerners are in individualist cultures. In such kind culture, individualists tend to view themselves as individuals and to emphasize the needs of individuals. Individualists feel less obligation to others, whether they are in-groups or out-groups. Secondly, because of their characteristics, their individualism, western people tend to be very independent and self-reliant. They will always solve their problems by themselves. So they don’t want others to rely on them. either.17、Characteristics of war stories P82The term “war stories”originally referred to the kinds of stories soldiers would tell after experiences in battle. Now, “war stories” refers moregenerally to any stories. People tell after strange or stressful experiences, including stories about unusual encounters with foreigners.War stories about intercultural communication tend to share several characteristics:(1)One reason we tell war stories is to get reassurance that ourinterpretation of the encounter makes sense.(2)In war stories, we generally portray ourselves as the hero or victim,and we often paint the foreigner as the “bad guy”.(3)We generally tell war stories to people who are likely to sympathizewith us, usually people from our own culture rather than outsiders. (4)As we tell war stories, we often generalize from one specificexperience to groups of foreigners as a whole.。
《跨文化交际》试题(附答案)
《跨文化交际》试题（附答案)Paper 1 Communication AnalysisThe following are three different cases of cross—cultural communication。
In each of the cases there is something to be improved upon。
Write an analysis on what is to be desired for more successful communication or cultural understanding。
Question 1Case 1:Chen Bing, a Chinese tour guide, is talking to a Canadian tourist，Luke Baines, who has no knowledge of Chinese at all。
They are having dinner in a restaurant.Chen：This is Beijing duck，one of China’s most famous dishes. You’ll love it！Luke：No, thanks。
I don't like duck。
I prefer chicken。
Question 2Case 2：Feng Li and Tom have been working on a scientific experiment at a British university for some months. It has not been totally successful. They are discussing the situation in the laboratory.Feng Li: I don’t know where it went wrong！Tom，Don’t feel so bad. Cheer up，you’ve done your job。
大学英语跨文化交际教程课后答案(全)
Unit1 Sportsmanship: It is the ability to practise a sport according to its rules, while also showing generosity to one’s opponent and good temper in defeat.2. Traditionally, an Englishman is thought to be reserved, unemotional, courteous, shy of strangers, suspicious of change, and slow to accept new ideas.3.It is the ability to practise a sport according to its rules, while also showing generosity to one’s oppo nent and good temper in defeat. Moreover, sportsmanship as an idea is applied to life in general.The pioneering spirit: Except for the brought from Africa, immigrants came to America voluntarily, early in search of greater prosperity and freedom.Rags-to-riches: It is story about a poor boy who, because he was hardworking, honest, and lucky, grew up to become rich and respected.American dream: The belief that any individual, no matter how poor, can achieve weather and fame through diligence and virtue.1.Traditionally, individualism, independence and collaboration, practice, tolerance, melting pot and racial discrimination are the character of Americans.3. The American Dream is the belief that any individual, no matter how poor, can achieve wealth and fame through diligence and virtue.Unit 2 Key concepts Five relationships Five relationships: ruler-minister, father-son, husband-wife, elder-younger brother and friend-friend.Humanism Humanism means that man not only had the right to enjoy the beauty of their life, but also had the ability to perfect themselves and perform wonders.Individualism An individualism culture is one in which people tend to view themselves ad individuals and to emphasize the needs of individuals.Collectivism A collectivism culture is one in which people tend to view themselves as members of groups (families, work units, tribes, nations), and usually consider the needs of the group to be more important than the needs of individuals.Comprehension questions1.According to Confucianism, what are the five cardinal relationships in Chinese society and what should these relationships beThat is the well-known five relationships: ruler-minister, father-son, husband-wife, elder-younger brother and friend-friend. This was explained as" There should be affection between man and wife, stratification between old and young, and good faith between friends."2.What is the difference between collectivism and individualismFirstly, westerns tend to believe that people should rely on themselves as much as possible- and they usually expect other people to do the same. So they don't think they have the obligation to help family members and friends during emergency situations. In contrast, people in collectivist cultures generally feel that they have a right to help other members of their groups.Secondly, westerns generally feel that the rights of individuals should not be subordinated to the needs of a largergroup, or at least that individuals should have the right to decide for themselves whether to sacrifice their personal benefit for the sake of the group. In contrast, people in collectivist cultures are generally more willing to accept the idea that individuals should sacrifice for the benefit of the group.Thirdly, westerners tend to believe that individuals should make decisions for themselves, and that individuals should take credit and responsibility for what they have personally done. In contrast, people in collectivist cultures tend to feel more that they are representatives of their group, and to accept more responsibility for the other members of their groups too.A final difference lies in the way people in different cultures view the idea of "individualism". Westerners tend to view individualism as a good thing. In contrast, the Chinese term for "individualism", often has a somewhat negative connotation, and is sometimes used as a synonym for "selfishness."Unit3 Nuclear family: include a husband, a wife and their childrenExtended family: adult couples are expected to form their ownhousehold with either of their biological families.2. Because they desire a close and intense bond with their partners，they expect so much from marriage that so many get divorcedImpermanence: the property of not existing for indefinitely long durations.Stable: resistant to change of position or condition Connection vs. contract: relationship4. ①Chinese are likely to react more to the other person asa whole and will avoid forming friendships with those values and behaviors are in some way deemed undesirable. ②In China a friend is accepted completely or not at all ③Chinese friends give each other much more concrete help and assistance than Western friends do.①American have casual, friendly relationships with many people, but deeper, closer friendships with only a few.②American friendships tend to be very compartmentalized.③American fr iendships is mostly a matter of providing emotional support and spending time together.Unit5 Nutrition and balance: a look at the nutritional information, like the number of calories preserving, grams of fat, sodium, cholesterol, fiber and sugar content will make you more knowledgeable in selecting foods to reduce your nutritional health risk.Pragmatism:in the westerns’ eyes, food or eating is just a way to keep healthy, having little to do with artistry. Nor will they be particular about the taste of food too much.Unit6 Creativity: the ability to createSelf-reliance:is a principal value of child rearing in middle-class American.Originality： do the Chinese teach their childrenA: Chinese teach their children by holding their handsHow do Americans do A: On their own and even to discover new problem for which creative solutions are wanted.Can you find the theories supporting the two different teaching methodA: Evolutionary and revolutionary2. Can you tell any other differences between the two educational systemsA: The contrast between the two cultures can also be seen in the fears we both harbor. Chinese teachers are fearful that if skills are not acquired early, they may never be acquired; there is, on the other hand, no comparable hurry to promote creativity. American educators fear that unless creativity has been acquired early, it may never emerge; on the other hand, skills can be picked up later.Unit7 Key concepts Monochronic time Monochronic time is an approach that favors linear structure and focus on one event or interaction at a time.Polychronic time A polychronic time system is a system where several things can be done at once, and a more fluid approach is taken to scheduling time. Unlike Americans and most northern and western European cultures, Latin American and Arabic cultures use the polychromic of time.Linear structure In monochromic time, linear structure means people focus on one event or interaction at a time.Schedule oriented People in polychronic time cultures treattime as a less tangible medium so that they can interact with more than one person or do more than one thing at a time. People oriented Polychronic individuals are oriented toward people, human relationships, and the family, which is the core of their existence. Family takes precedence over everything else, close friends come next..Comprehension questionsWhat is monochronic culture What is polychronic culture Monochronic cultures typically emphasize doing one thing at a time during a specified time-period, working on a single task until it is finished.Polychronic cultures are involved with many things at once, usually with varying levels of attention paid to each.What are the different attitudes monchronic people and polychronic people hold toward time Monochronic people see time as being divided into fixed elements (seconds, minutes, hours, etc.)Sequential blocks that can be organized, quantified, and scheduled.What are the strengths and weaknesses of M-time system and P-time systemOnce the time is set, it is rarely changed, and people take it seriously. M-time cultures is one who violates the rule of punctuality shall be punished seriously. Matters in a polychronic plans for the future: even important plans maybe changed right up the minute of execution.Unit 9Key concepts High-context culture High context cultures rely on the context, either the actual physical environment of communication or an internalized social context or both, or convey a large part or even all of a message’s meaning.Low-context culture Low context culture, in which context is not assumed to be understood, messages are explicit, direct, and completely encoded in words, and meaning is entrusted almost entirely to words.ImplicitnessThe message which someone expressed is elliptical, indirect, and allusive.Explicitness The message which someone expressed is direct, andcompletely encoded in words, and meaning is entrusted almost entirely to words..Verbalizing Verbalizing- that is, to put things in words, whether written or oral.Comprehensive questionsWhat is High-context culture What is Low-context culture High context cultures rely on the context, either the actual physical environment of communication or an internalized social context or both, or convey a large part or even all of a message’s meaning.Low context culture, in which context is not assumed to be understood, messages are explicit, direct, and completely encoded in words, and meaning is entrusted almost entirely to words.ImplicitnessWhat does silence mean in high-context cultures What is the function of silence in high-context cultures It means entirely accepted.In the individual level, silence can be viewed as a state of being allowing you to experience the highest truth and bliss; on the interpersonal level, silence can be used to promote harmony, cooperation, and other collectivistic values; on the level of social movements, silence can be protest.Why does silence mean differently in different cultures Different in the uses of silence can be best examined in high-context and low-context cultures. High-context cultures are relational, collectivist, intuitive, and contemplative. Low-context cultures are logical, linear, individualistic, and action-oriented.Key conceptsCulture shock Culture shock happens to people who have been suddenly transplanted abroad. It is, first and foremost an emotional phenomenon; then comes cognitive disorientation and identity dissonance.Comprehension questionsWhat are the five stages of the cultural adjustment process Does everyone have the same experienceThe five stages of the cultural adjustment process: Honeymoon period: Initially many people are fascinated and excited by everything of the new culture.Culture shock: The individuals are immersed in news problems: housing, transportation, employment, shopping, and language. Initial adjustment: Everyone activities such as housing and shopping are no longer major problems. The visitors may not yet be fluent in the spoken language, but they can express their basic ideas and feelings.Mental isolations: Individuals away from their family and good friends for a long time may feel lonely.Acceptance and integration: A routine ( eg; work, business, or school) has been established. The newcomer has become accustomed to the habits, customs, foods, and characteristics of the people in the new culture.Individuals experience the stages of adjustment in different ways. Some people never experience a “honeymoon” period because the circumstances of their coming to a new country may have been too painful. In addition, certain stages last longerfor some than for others, depending on such factors as the newcomer’s personality, age, language and cultural competence, support from family and friends, financial situation, job status, and motivations for being in the new country.。
跨文化商务交际答案.docx
名词对应。
（Kinesics）：the nonverbal behavior related to the movement of the body or part of the body.（身势）：非言语行为相关的运动身体肌肤上或局部的身体。
（etiquette）：it refers to manners and behavior considered acceptable in social and business situations.(礼仪): 它指的是礼貌和行为认为是可以接受的,在社会和商业管理硕士学位。
(pragmatics)：it is the study of how speakers use the language to reach successful communication, and the study of the effect that language has on human perceptions and behaviors.(语用学): 它是研究如何说话者可以运用语言达到成功的交际,而且该研究结果的语言对人类的观念和行为。
(power distance):the degree to which power differences are expected and accepted by society.(权力距离): 在何种程度上的力量和接受不同是被期望的社会。
(Values): a learned organization of rules for marking choices and for resolving conflicts.(价值观): 学会组织的规则为标志的选择和解决冲突。
（reverse culture shock）:it refers to the “shock” one experiences upon returning to one’s home culture after growing used to a new one.(反向文化冲击): 它指的是“震惊”一经使用后返回到一个新的增长一对一的家居文化体验。
《跨文化交际》试题(附答案)
《跨文化交际》试题（附答案）Paper 1 Communication AnalysisThe following are three different cases of cross-cultural communication. In each of the cases there is something to be improved upon. Write an analysis on what is to be desired for more successful communication or cultural understanding.Question 1Case 1:Chen Bing, a Chinese tour guide, is talking to a Canadian tourist, Luke Baines, who has no knowledge of Chinese at all. They are having dinner in a restaurant.Chen: This is Beijing duck, one of China's most famous dishes. You'll love it!Luke: No, thanks. I don't like duck. I prefer chicken.Question 2Case 2:Feng Li and Tom have been working on a scientific experiment at a British university for some months. It has not been totally successful. They are discussing the situation in the laboratory.Feng Li: I don't know where it went wrong!Tom, Don't feel so bad. Cheer up, you've done your job.Feng Li: But our experiment has turned out to be a failure.Tom: Relax for a couple of days. I'll face the music.Feng Li: Tom, we are not playing children's games here. This is a scientific experiment.Tom, I've never taken the experiment as child’ s play, and I'm playing the game.Feng Li: You say you're playing the game! It's a rather important experiment!Feng Li walks out of the Laboratory angrily. Tom is puzzled.Question 3Case 3:This is a more complex situation where there are several things that require more informed cultural analysis. Find the cultural problems and explain the cultural differences. Jim and Li Zhen were students together at Leeds University in Britain. A year later, after graduating, Jim went to Shanghai as a visiting scholar on a year’s exchange.Jim had never been to China before. Li Zhen took him to a classical pianoconcert performed by a famous Chinese pianist. During the performance people were talking and at one stage someone ran up onto the stage and presented the pianist with a bunch of flowers during the playing of a particular musical item. This happened several times during the evening. It also happened when two singers were on stage singing some songs that he was playing. Jim thought all these things quite strange. At the end of the performance the audience applauded the pianist and he applauded them. The audience began to leave while the pianist remained on the stage.Paper 2 VocabularyChoose one word or expression from those in the box below to fill the gap in each of the sentences. Write the correct words in the spaces provided in your answer sheet. Do not change the forms of the4. After twenty five years working in the bank she decided on a different .5. Finally, after arguing about the meal for five minutes it was decided he would .6. Despite the circumstances of the accident there were still some that needed explanation.7. There are many different used when talking about people's relationships in China.8. "Mike! Meet Jane, the ."9. "Ok, the argument is over. Let's forget it, you know."10. People in English speaking countries also avoid losing face or hurting other people by telling .11. It is difficult for foreigners to understand British pub culture, especially the system of which all members of the group are expected to join in.12. It was a crushing blow to her, a hit when she received the news that her husband had left her for another woman.13. In China there is a real sense of in social situations. Paper 3 TranslationTranslate the following passage from English into Chinese. Please write your translation on the answer sheet.What do we mean by "Intercultural Communications" or "IC"? This is not a description of the popular trend toward talking about international things or going overseas. IC is actually an academic and applied discipline that has developed internationally since the 1950s. Sometimes called "cross-cultural communications" or "comparative culture" , scholars most often use the prefix "inter" with the word "cultural" to describe the interaction between cultures. On one level, IC is represented by culture studies, where we examine the political, economic and lifestyle systems of other countries. On another level, it is applied linguistics, where we seek to understand the relationship between language and culture. Many Chinese English teachers and professors have been interested in this aspect since the 1980s - How to teach English in ways that help students also learn the basic communication practices of Britain, the US or other English speaking countries.But the discipline of Intercultural Communications is actually a broad and well-developed field of study. IC is an interdisciplinary application of fields like cultural anthropology, sociology, psychology (and social psychology), communication studies, applied linguistics and educational pedagogy. IC is a comprehensive attempt to understand all aspects of human cultures and how they interact with each other.To understand Intercultural Communications, we seek to understand tradition and modernization, consistency and change. As we understand some of the ongoing national characteristics of a people, we can examine how this culture is seen from the outside, how it interacts with other cultures and how it is changing. In the last thirty odd years, scholars have developed both theoretical framework for comparing cultures and some practical dimensions for considering the similarity and differences between them. One level of intercultural comparison is Cultural Identity. Another level of comparison is Verbal Communication. Another area receiving much attention is Nonverbal Communication. Paper 4 ReadingPassage 1 Questions 15-20In recent years criticisms have been voiced concerning sexist bias in the English language. It has been argued that some of the vocabulary and grammar we use reflects and reinforces a traditional view of the world as one in which men are dominant and women play a secondary role. Takethe word 'chairman' for example. While this can in fact apply to people of both sexes, it appears to some people to be male-oriented as it ends in 'man'. In the past people taking the role of chairman were exclusively male and the word was obviously originally a compound of 'chair' and 'man'. Many English speakers, however, have ceased to view this word as a compound and no more feel it to be composed of these two units, than they perceive cupboard to be a composite of ' cup' and ' board'. In addition the continued use of chairman might be defended on the grounds that the final syllable is pronounced /m'n/ rather than /mn/, just like the final syllable of woman. Despite such considerations other speakers take a contrary view and are sensitive to the components of which it is made up. They clearly perceive it as a title that perpetuates traditional ideas about the place of women in society. For this reason they seek to replace it with neutral terms such as 'chairperson' or 'chair', so that it is now possible to ask questions such as; 'Who is chair of the committee?' Other changes advocated include the replacement of words such as 'postman', 'fireman' and 'policeman' with more clearly neutral terms such as 'postal worker', fire-fighter' and 'police officer’. There is, however, continuing controversy about how far such language changes should go. Should changes be considered for traditional idioms as 'man in the street' and titles such as 'Peking Man'? What about those words where the male meaning of 'man' is no longer dominant, such as 'manhandle'?To the extent that changes have taken place, they have done so more in the written language and formal pronouncements than in everyday speech. You would be quite likely to read in the paper that 'Postal workers are to receive a pay increase.' But 'Has the postman been?' would be most likely to be heard in informal conversation. Here 'postma n’ remains firmly entrenched in popular usage.The extent to which language reflects and shapes attitudes and behaviors is a matter of conjecture. Chinese, Japanese, Persian and Turkish do not make the kinds of sex distinctions English makes through its system of pronouns, but it would be difficult to maintain that males who speak these languages are less sexist than males who speak English! Answer the following questions according to the above text:15. The general use of the word 'man' added to English words indicates .A. sexual feelingsB. sexual freedomC. sexist ideasD. sexist bias .16. Generally where language and sex are concerned in Britain .A. all people agree change is neededB. some people agree change is neededC. people can't make up their minds on the issueD. people think the issue is unimportant and not serious17. What example does the author give to support a defense of the word 'chairman'?18. What does the author argue for when the example 'manhandle' is given?19. What does the author have to say about the impact of language changes?20. What is the author's argument in the final paragraph?Passage 2 Questions 21-27Can Computers Do a Better Job Rating Stocks?Since May, Charles Schwab has been providing stock ratings to clients using a computerized system that it says tries to remove human bias.In particular, Schwab says, its system is meant to avoid the conflicts of interest that have plagued traditional brokerage firms, whose research analysts have often acted as cheerleaders for companies being courted by their investment bankers."We believe that our single biggest advantage is our objectivity," said Jerry Chafkin, Schwab's executive vice president for investment advice and products. " While the development of the methodology is human, the analysis is being performed systematically and automatically.Though Schwab is perhaps the most prominent financial services company to use a computer-driven rating system, several others, including Value Line and Zacks Investment Research, pick stocks in a similar way.The various systems produce very different ratings of individual stocks, and their ability to outperform a market index fund over time has not been proved conclusively. The verdict is still out as to whether computers do it better than people. What is clear, though, is that the major computerized systems hand out fewer positive stock ratings than do Wall Street analysts, who seem to give them out very generously.People who run computerized selection systems criticize traditional Wall Street analysis as having institutional conflicts of interest, as well as individual bias. "I am very suspicious about opinions and judgments and emotions by humans in individual stock selection," said Samuel Eisenstadt, Value Line's research director.However, the computer-driven stock-picking systems must rely on the selection criteria of their creators. All try to isolate factors that their developers believe have the greatest ability to predict share prices. Most models compare a company9s historical earnings growth with that of other companies. And many track the extent to which earnings have surprised analysts.Many firms use their computer-based stock-rating systems as marketing tools.The designers of these systems say they should be judged on how a group of stocks performs over time. But all the systems assume, as do stock analysts on Wall Street, that superior research, by humans, and analysis can select a group of stocks that will outperform the market averages over the long run.Market analysts say it is too soon to assess the fledgling Schwab system or new models, like Microsoft's year-old Stock-ScouterMark the following statements True (T) / False (F) / Not Given (NG) according to the information provided in the text.Write T, or F or NG on your answer sheet in the spaces provided for questions.21. Charles Schwab is a computer company.22. The method of operation by Schwab is done automatically.23. 'Value Line' and 'Zacks' have similar operating methods to Schwab.24. There is no conclusive proof that computers perform better than humans.25. Wall Street analysts are generous in rating stocks.26. Human beings make value judgments according to the research director of 'Value Line'.27. Analysts are surprised at the growth rate of share prices.答案及评分标准Paper 1: Communication Analysis●The following points should be covered in the analysis.●Award one point for each of the points covered (underlined). Paper 2: Vocabulary●One point for each item.●Answers must be the same as the key.4. vocation5. foot the bill6. grey areas7. kin terms8. trouble and strife 9. live and let live10. white lies 11. buying a round12. below the belt 13. communityPaper 3: Translation14.“跨文化交际”或“IC”是指什么呢?这并不是对于谈论国际事务或出国大潮的描述。
《跨文化交际》试题(附答案)
《跨文化交际》试题（附答案）Paper 1 Communication AnalysisThe following are three different cases of cross-cultural communication. In each of the cases there is something to be improved upon. Write an analysis on what is to be desired for more successful communication or cultural understanding.Question 1Case 1:Chen Bing, a Chinese tour guide, is talking to a Canadian tourist, Luke Baines, who has no knowledge of Chinese at all. They are having dinner in a restaurant.Chen: This is Beijing duck, one of China's most famous dishes. You'll love it!Luke: No, thanks. I don't like duck. I prefer chicken.Question 2Case 2:Feng Li and Tom have been working on a scientific experiment at a British university for some months. It has not been totally successful. They are discussing the situation in the laboratory.Feng Li: I don't know where it went wrong!Tom, Don't feel so bad. Cheer up, you've done your job.Feng Li: But our experiment has turned out to be a failure.Tom: Relax for a couple of days. I'll face the music.Feng Li: Tom, we are not playing children's games here. This is a scientific experiment.Tom, I've never taken the experiment as child’ s play, and I'm playing the game.Feng Li: You say you're playing the game! It's a rather important experiment!Feng Li walks out of the Laboratory angrily. Tom is puzzled.Question 3Case 3:This is a more complex situation where there are several things that require more informed cultural analysis. Find the cultural problems and explain the cultural differences. Jim and Li Zhen were students together at Leeds University in Britain. A year later, after graduating, Jim went to Shanghai as a visiting scholar on a year’s exchange.Jim had never been to China before. Li Zhen took him to a classical pianoconcert performed by a famous Chinese pianist. During the performance people were talking and at one stage someone ran up onto the stage and presented the pianist with a bunch of flowers during the playing of a particular musical item. This happened several times during the evening. It also happened when two singers were on stage singing some songs that he was playing. Jim thought all these things quite strange. At the end of the performance the audience applauded the pianist and he applauded them. The audience began to leave while the pianist remained on the stage.Paper 2 VocabularyChoose one word or expression from those in the box below to fill the gap in each of the sentences. Write the correct words in the spaces provided in your answer sheet. Do not change the forms of the4. After twenty five years working in the bank she decided on a different .5. Finally, after arguing about the meal for five minutes it was decided he would .6. Despite the circumstances of the accident there were still some that needed explanation.7. There are many different used when talking about people's relationships in China.8. "Mike! Meet Jane, the ."9. "Ok, the argument is over. Let's forget it, you know."10. People in English speaking countries also avoid losing face or hurting other people by telling .11. It is difficult for foreigners to understand British pub culture, especially the system of which all members of the group are expected to join in.12. It was a crushing blow to her, a hit when she received the news that her husband had left her for another woman.13. In China there is a real sense of in social situations. Paper 3 TranslationTranslate the following passage from English into Chinese. Please write your translation on the answer sheet.What do we mean by "Intercultural Communications" or "IC"? This is not a description of the popular trend toward talking about international things or going overseas. IC is actually an academic and applied discipline that has developed internationally since the 1950s. Sometimes called "cross-cultural communications" or "comparative culture" , scholars most often use the prefix "inter" with the word "cultural" to describe the interaction between cultures. On one level, IC is represented by culture studies, where we examine the political, economic and lifestyle systems of other countries. On another level, it is applied linguistics, where we seek to understand the relationship between language and culture. Many Chinese English teachers and professors have been interested in this aspect since the 1980s - How to teach English in ways that help students also learn the basic communication practices of Britain, the US or other English speaking countries.But the discipline of Intercultural Communications is actually a broad and well-developed field of study. IC is an interdisciplinary application of fields like cultural anthropology, sociology, psychology (and social psychology), communication studies, applied linguistics and educational pedagogy. IC is a comprehensive attempt to understand all aspects of human cultures and how they interact with each other.To understand Intercultural Communications, we seek to understand tradition and modernization, consistency and change. As we understand some of the ongoing national characteristics of a people, we can examine how this culture is seen from the outside, how it interacts with other cultures and how it is changing. In the last thirty odd years, scholars have developed both theoretical framework for comparing cultures and some practical dimensions for considering the similarity and differences between them. One level of intercultural comparison is Cultural Identity. Another level of comparison is Verbal Communication. Another area receiving much attention is Nonverbal Communication. Paper 4 ReadingPassage 1 Questions 15-20In recent years criticisms have been voiced concerning sexist bias in the English language. It has been argued that some of the vocabulary and grammar we use reflects and reinforces a traditional view of the world as one in which men are dominant and women play a secondary role. Takethe word 'chairman' for example. While this can in fact apply to people of both sexes, it appears to some people to be male-oriented as it ends in 'man'. In the past people taking the role of chairman were exclusively male and the word was obviously originally a compound of 'chair' and 'man'. Many English speakers, however, have ceased to view this word as a compound and no more feel it to be composed of these two units, than they perceive cupboard to be a composite of ' cup' and ' board'. In addition the continued use of chairman might be defended on the grounds that the final syllable is pronounced /m'n/ rather than /mn/, just like the final syllable of woman. Despite such considerations other speakers take a contrary view and are sensitive to the components of which it is made up. They clearly perceive it as a title that perpetuates traditional ideas about the place of women in society. For this reason they seek to replace it with neutral terms such as 'chairperson' or 'chair', so that it is now possible to ask questions such as; 'Who is chair of the committee?' Other changes advocated include the replacement of words such as 'postman', 'fireman' and 'policeman' with more clearly neutral terms such as 'postal worker', fire-fighter' and 'police officer’. There is, however, continuing controversy about how far such language changes should go. Should changes be considered for traditional idioms as 'man in the street' and titles such as 'Peking Man'? What about those words where the male meaning of 'man' is no longer dominant, such as 'manhandle'?To the extent that changes have taken place, they have done so more in the written language and formal pronouncements than in everyday speech. You would be quite likely to read in the paper that 'Postal workers are to receive a pay increase.' But 'Has the postman been?' would be most likely to be heard in informal conversation. Here 'postma n’ remains firmly entrenched in popular usage.The extent to which language reflects and shapes attitudes and behaviors is a matter of conjecture. Chinese, Japanese, Persian and Turkish do not make the kinds of sex distinctions English makes through its system of pronouns, but it would be difficult to maintain that males who speak these languages are less sexist than males who speak English! Answer the following questions according to the above text:15. The general use of the word 'man' added to English words indicates .A. sexual feelingsB. sexual freedomC. sexist ideasD. sexist bias .16. Generally where language and sex are concerned in Britain .A. all people agree change is neededB. some people agree change is neededC. people can't make up their minds on the issueD. people think the issue is unimportant and not serious17. What example does the author give to support a defense of the word 'chairman'?18. What does the author argue for when the example 'manhandle' is given?19. What does the author have to say about the impact of language changes?20. What is the author's argument in the final paragraph?Passage 2 Questions 21-27Can Computers Do a Better Job Rating Stocks?Since May, Charles Schwab has been providing stock ratings to clients using a computerized system that it says tries to remove human bias.In particular, Schwab says, its system is meant to avoid the conflicts of interest that have plagued traditional brokerage firms, whose research analysts have often acted as cheerleaders for companies being courted by their investment bankers."We believe that our single biggest advantage is our objectivity," said Jerry Chafkin, Schwab's executive vice president for investment advice and products. " While the development of the methodology is human, the analysis is being performed systematically and automatically.Though Schwab is perhaps the most prominent financial services company to use a computer-driven rating system, several others, including Value Line and Zacks Investment Research, pick stocks in a similar way.The various systems produce very different ratings of individual stocks, and their ability to outperform a market index fund over time has not been proved conclusively. The verdict is still out as to whether computers do it better than people. What is clear, though, is that the major computerized systems hand out fewer positive stock ratings than do Wall Street analysts, who seem to give them out very generously.People who run computerized selection systems criticize traditional Wall Street analysis as having institutional conflicts of interest, as well as individual bias. "I am very suspicious about opinions and judgments and emotions by humans in individual stock selection," said Samuel Eisenstadt, Value Line's research director.However, the computer-driven stock-picking systems must rely on the selection criteria of their creators. All try to isolate factors that their developers believe have the greatest ability to predict share prices. Most models compare a company9s historical earnings growth with that of other companies. And many track the extent to which earnings have surprised analysts.Many firms use their computer-based stock-rating systems as marketing tools.The designers of these systems say they should be judged on how a group of stocks performs over time. But all the systems assume, as do stock analysts on Wall Street, that superior research, by humans, and analysis can select a group of stocks that will outperform the market averages over the long run.Market analysts say it is too soon to assess the fledgling Schwab system or new models, like Microsoft's year-old Stock-ScouterMark the following statements True (T) / False (F) / Not Given (NG) according to the information provided in the text.Write T, or F or NG on your answer sheet in the spaces provided for questions.21. Charles Schwab is a computer company.22. The method of operation by Schwab is done automatically.23. 'Value Line' and 'Zacks' have similar operating methods to Schwab.24. There is no conclusive proof that computers perform better than humans.25. Wall Street analysts are generous in rating stocks.26. Human beings make value judgments according to the research director of 'Value Line'.27. Analysts are surprised at the growth rate of share prices.答案及评分标准Paper 1: Communication Analysis●The following points should be covered in the analysis.●Award one point for each of the points covered (underlined). Paper 2: Vocabulary●One point for each item.●Answers must be the same as the key.4. vocation5. foot the bill6. grey areas7. kin terms8. trouble and strife 9. live and let live10. white lies 11. buying a round12. below the belt 13. communityPaper 3: Translation14.“跨文化交际”或“IC”是指什么呢?这并不是对于谈论国际事务或出国大潮的描述。
跨文化交际英语教程课后答案.doc
跨文化交际英语教程课后答案【篇一：新编跨文化交际英语教程_参考答案unit 6 】ture and nonverbal communicationreading ian overview of nonverbal communication comprehensionquestions1. can you speak each of the following sentences in differentways to mean differently?1) she is my best friend.2) you?ve done really good job. 3) come here,please.4) that?s all right.speaking the same sentence with the stress on differentwords may mean different things. for instance, if the stressfalls on “she”in the first sentnece, it means it is she, not youor somebody else, that is my best friend. but if the stress fallson “my”, it implies that she is my, not your or somebody?sbest friend.2. speakers of british english use loudness only when theyare angry, speakers of indian english use it to get the floor, achance to speak. so when an indian speaker is trying to get thefloor, what would the british speaker think of the indian andwhat would the british behave in response?the british speaker may think that the indian gets angry withhim or behaves rudely towards him, so he may complain aboutthe indian?s rudeness or even return his rudeness as aresponse.3. what differences in body language use have you noticedbetween your chinese teachers and foreign teachers?there are really some differences between chinese teachersand foreign teachers in their use of body language. forinstance, chinese teachers in general do not use gestures asmuch as foreign teachers do, and their facial expressions oftenseem to be less varied than those of many foreign teachers.4. do you know any gestures we often use that might bemisunderstood by people from other cultures?for example, the way we chinese motion to others to come over might be misunderstood by people from some western countries to mean bye-bye.5. how do we chinese people use eye contact in communication?during a conversation between two chinese, it seems that the speaker and the hearer would usually look at each other (not necessarily in the eye) from time to time. how much eye- contact there is may depend on the relationship between the speaker and hearer and the situation they find themselves in.6. how will you eye them when you are communicating with people from the united states or people from japan?while talking with americans, we should look directly into the eyes of the person with whom we are talking. however; while talking with japanese, we are not expected to look at them in the eye but at a position around the adam?s apple.7. do you often smile at others? why or why not?it depends. for instance, it seems that we chinese, as well as people of other eastern asian countries, do not usually smile at strangers as much as americans.8. what function(s) may laughter serve in our culture? does it sometimes cause intercultural misunderstanding?laughter in our culture may serve various functions. sometimes, it is used to express amusement or ridicule, and sometimes it is simply used to make one feel less embarrassed.9. do you often touch others while talking with them? whom do you touch more than others?we chinese generally do not often touch others while talking with them unless they are our intimate friends or younger children.10. in small groups or in pairs, demonstrate all the possible ways you can think of to greet another person. is touching always part of a greeting?no. touching is not always part of a greeting in our culture as in some other cultures.11. will you apologize if you accidentally touch other people in public places? why or why not?many people will apologize if they accidentally touch other people in public places since in our culture people who arestrangers to each other should not touch. however, whetherpeople will apologize or not depends on the situations. if aperson accidentally touches a stranger in a very crowdedplace, he or she may not apologize for it.reading iigender and nonverbal communication comprehensionquestions1. what may often happen to those who do not conform totheir culture?s accepted gender “script ”?there are often severe social penalties for those who act inviolation of their culture?s accepted gender ―script.2. does touch have any connotation in different situations?can you give some specific examples?touch, like physical closeness, may be considered anexpression of affection, support, or sexual attraction. forinstance, in some cultures, it may be all right for womenfriends and relatives to walk arm-in-arm, dance together, andhug one another, but if men do so, they may be frowned upon,for it would be considered as having the connotation of being homosexual.3. what will possibly happen to a woman who is appreciablytaller than the man?taller women may attempt to diminish themselves, to slouchand round their shoulders so as to retreat or to occupy as littlespace as possible.4. are men and women required to have the same facial expressions? does smile mean the same things to both menand women?men and women are not usually required to have the samefacial expressions. smile may mean different things to menand women. for females smile functions as an expression of pleasure, pleasantness, or a desire for approval, while malesmay resist any nonverbal display of expression to others inorder to appear more masculine, because being faciallyexpressive is often seen as a marker of ―femininity.5. why are the african-american women less deferential thanwhite women and less inclined to smile?african-american women are found to be less deferential thanwhite women and, therefore, less inclined to smile, simplybecause it is expected of them to be so in their culture.6. in what ways may direct eye contact between individualsbe interpreted?looking directly into another person?s eyes can connote an aggressive threat, a sexual invitation, or a desire for honestand open communication.7. what was found in a study of nonverbal communicationamong hispanic couples? in a study of nonverbalcommunication among hispanic couples, it was found thatmany puerto rican wives never looked directly at theirhusbands.8. how does clothing manifest and promote culturaldefinitions of masculinity and femininity?through clothing and make-up, the body is more or lessmarked, constituted as an appropriate, or, as the case may be, inappropriate body for its cultural requirements. males andfemales have to dress themselves appropriately according totheir cultural definitions of masculinity and femininity.case studycase 21sometimes our best intentions can lead to breakdowns ( 故障) in cross-cultural communication. for example, one of the verycommon manners of touching --- handshaking --- may result inconflict when performed with no consideration of cultural differences. among middle-class north american men, it iscustomary to shake hands as a gesture of friendship. whenwanting to communicate extra friendliness, a male in theunited states may, while shaking hands, grasp with his lefthand his friend?s right arm. however, to people of middleeastern countries, the left hand is profane ( 亵渎的) and touching someone with it is highly offensive. therefore, invernon?s eyes, kenneth was actually an extremely offensivemessage to him.case 22in puerto rican culture, as in some other latin american andeastern cultures, it is not right for a child to keep an eye-contact with an adult who is accusing him or her, while in theunited states, failing of meeting other person?s eye accusinghim or her would be taken as a sign of guiltiness. as theprincipal knew little about this cultural difference in using eye-contact, he decided that the girl must be guilty. generallyspeaking, avoiding eye-contact with the other(s) is oftenconsidered as an insult in some cultures, but may signifyrespect for authority and obedience in other cultures.case 23just like smile, laughing does not always serve the samefunction in different cultures.interestingly, for us chinese, laughing often has a specialfunction on some tense social occasions. people may laugh torelease the tension or embarrassment, to express theirconcern about you, their intention to put you at ease or to helpyou come out of the embarrassment. in this case, the peoplethere were actually wishing to laugh with the american ratherthan laugh at her. their laughing seemed to convey a numberof messages: don?t take it so seriously; laugh it off, it?snothing; such things can happen to any of us, etc. unfortunately the american wasunaware of this. she thoughtthey were laughing at her, which made her feel more badly andangry, for in her culture laughing on such an occasion wouldbe interpreted as an insulting response, humiliating andnegative.case 24it is obvious that there exists some difference between thebritish and germans in their use of touch. the lack of touch thatseems to be natural in britain may be considered strange bygermans. what is required (in this case, shaking hands witheach other) in one country could be taken as unnecessary inanother.the appropriateness of contact between people varies fromcountry to country. figures from a study offer some interestinginsight into this matter. pairs of individuals sitting and chattingin college shops in different countries were observed for atleast one hour each. the number of times that either onetouched the other in that one hour was recorded, as follows: inlondon, 0; in florida, 2; in paris, 10; in puerto rico, 180. thesefigures indicate that touch is used very differently in differentcultures.【篇二：新编跨文化交际英语教程答案详解】很显然，文化间以及亚文化间的交往比以前多了，这迫切要求我们共同努力，去理解有着不同信仰和文化背景的人们，并与之和睦相处。
《跨文化交际》试题(附答案)
《跨文化交际》试题（附答案）Paper 1 Communication AnalysisThe following are three different cases of cross-cultural communication. In each of the cases there is something to be improved upon. Write an analysis on what is to be desired for more successful communication or cultural understanding.Question 1Case 1:Chen Bing, a Chinese tour guide, is talking to a Canadian tourist, Luke Baines, who has no knowledge of Chinese at all. They are having dinner in a restaurant.Chen: This is Beijing duck, one of China's most famous dishes. You'll love it!Luke: No, thanks. I don't like duck. I prefer chicken.Question 2Case 2:Feng Li and Tom have been working on a scientific experiment at a British university for some months. It has not been totally successful. They are discussing the situation in the laboratory.Feng Li: I don't know where it went wrong!Tom, Don't feel so bad. Cheer up, you've done your job.Feng Li: But our experiment has turned out to be a failure.Tom: Relax for a couple of days. I'll face the music.Feng Li: Tom, we are not playing children's games here. This is a scientific experiment.Tom, I've never taken the experiment as child’ s play, and I'm playing the game.Feng Li: You say you're playing the game! It's a rather important experiment!Feng Li walks out of the Laboratory angrily. Tom is puzzled.Question 3Case 3:This is a more complex situation where there are several things that require more informed cultural analysis. Find the cultural problems and explain the cultural differences. Jim and Li Zhen were students together at Leeds University in Britain. A year later, after graduating, Jim went to Shanghai as a visiting scholar on a year’s exchange.Jim had never been to China before. Li Zhen took him to a classical pianoconcert performed by a famous Chinese pianist. During the performance people were talking and at one stage someone ran up onto the stage and presented the pianist with a bunch of flowers during the playing of a particular musical item. This happened several times during the evening. It also happened when two singers were on stage singing some songs that he was playing. Jim thought all these things quite strange. At the end of the performance the audience applauded the pianist and he applauded them. The audience began to leave while the pianist remained on the stage.Paper 2 VocabularyChoose one word or expression from those in the box below to fill the gap in each of the sentences. Write the correct words in the spaces provided in your answer sheet. Do not change the forms of the4. After twenty five years working in the bank she decided on a different .5. Finally, after arguing about the meal for five minutes it was decided he would .6. Despite the circumstances of the accident there were still some that needed explanation.7. There are many different used when talking about people's relationships in China.8. "Mike! Meet Jane, the ."9. "Ok, the argument is over. Let's forget it, you know."10. People in English speaking countries also avoid losing face or hurting other people by telling .11. It is difficult for foreigners to understand British pub culture, especially the system of which all members of the group are expected to join in.12. It was a crushing blow to her, a hit when she received the news that her husband had left her for another woman.13. In China there is a real sense of in social situations. Paper 3 TranslationTranslate the following passage from English into Chinese. Please write your translation on the answer sheet.What do we mean by "Intercultural Communications" or "IC"? This is not a description of the popular trend toward talking about international things or going overseas. IC is actually an academic and applied discipline that has developed internationally since the 1950s. Sometimes called "cross-cultural communications" or "comparative culture" , scholars most often use the prefix "inter" with the word "cultural" to describe the interaction between cultures. On one level, IC is represented by culture studies, where we examine the political, economic and lifestyle systems of other countries. On another level, it is applied linguistics, where we seek to understand the relationship between language and culture. Many Chinese English teachers and professors have been interested in this aspect since the 1980s - How to teach English in ways that help students also learn the basic communication practices of Britain, the US or other English speaking countries.But the discipline of Intercultural Communications is actually a broad and well-developed field of study. IC is an interdisciplinary application of fields like cultural anthropology, sociology, psychology (and social psychology), communication studies, applied linguistics and educational pedagogy. IC is a comprehensive attempt to understand all aspects of human cultures and how they interact with each other.To understand Intercultural Communications, we seek to understand tradition and modernization, consistency and change. As we understand some of the ongoing national characteristics of a people, we can examine how this culture is seen from the outside, how it interacts with other cultures and how it is changing. In the last thirty odd years, scholars have developed both theoretical framework for comparing cultures and some practical dimensions for considering the similarity and differences between them. One level of intercultural comparison is Cultural Identity. Another level of comparison is Verbal Communication. Another area receiving much attention is Nonverbal Communication. Paper 4 ReadingPassage 1 Questions 15-20In recent years criticisms have been voiced concerning sexist bias in the English language. It has been argued that some of the vocabulary and grammar we use reflects and reinforces a traditional view of the world as one in which men are dominant and women play a secondary role. Takethe word 'chairman' for example. While this can in fact apply to people of both sexes, it appears to some people to be male-oriented as it ends in 'man'. In the past people taking the role of chairman were exclusively male and the word was obviously originally a compound of 'chair' and 'man'. Many English speakers, however, have ceased to view this word as a compound and no more feel it to be composed of these two units, than they perceive cupboard to be a composite of ' cup' and ' board'. In addition the continued use of chairman might be defended on the grounds that the final syllable is pronounced /m'n/ rather than /mn/, just like the final syllable of woman. Despite such considerations other speakers take a contrary view and are sensitive to the components of which it is made up. They clearly perceive it as a title that perpetuates traditional ideas about the place of women in society. For this reason they seek to replace it with neutral terms such as 'chairperson' or 'chair', so that it is now possible to ask questions such as; 'Who is chair of the committee?' Other changes advocated include the replacement of words such as 'postman', 'fireman' and 'policeman' with more clearly neutral terms such as 'postal worker', fire-fighter' and 'police officer’. There is, however, continuing controversy about how far such language changes should go. Should changes be considered for traditional idioms as 'man in the street' and titles such as 'Peking Man'? What about those words where the male meaning of 'man' is no longer dominant, such as 'manhandle'?To the extent that changes have taken place, they have done so more in the written language and formal pronouncements than in everyday speech. You would be quite likely to read in the paper that 'Postal workers are to receive a pay increase.' But 'Has the postman been?' would be most likely to be heard in informal conversation. Here 'postma n’ remains firmly entrenched in popular usage.The extent to which language reflects and shapes attitudes and behaviors is a matter of conjecture. Chinese, Japanese, Persian and Turkish do not make the kinds of sex distinctions English makes through its system of pronouns, but it would be difficult to maintain that males who speak these languages are less sexist than males who speak English! Answer the following questions according to the above text:15. The general use of the word 'man' added to English words indicates .A. sexual feelingsB. sexual freedomC. sexist ideasD. sexist bias .16. Generally where language and sex are concerned in Britain .A. all people agree change is neededB. some people agree change is neededC. people can't make up their minds on the issueD. people think the issue is unimportant and not serious17. What example does the author give to support a defense of the word 'chairman'?18. What does the author argue for when the example 'manhandle' is given?19. What does the author have to say about the impact of language changes?20. What is the author's argument in the final paragraph?Passage 2 Questions 21-27Can Computers Do a Better Job Rating Stocks?Since May, Charles Schwab has been providing stock ratings to clients using a computerized system that it says tries to remove human bias.In particular, Schwab says, its system is meant to avoid the conflicts of interest that have plagued traditional brokerage firms, whose research analysts have often acted as cheerleaders for companies being courted by their investment bankers."We believe that our single biggest advantage is our objectivity," said Jerry Chafkin, Schwab's executive vice president for investment advice and products. " While the development of the methodology is human, the analysis is being performed systematically and automatically.Though Schwab is perhaps the most prominent financial services company to use a computer-driven rating system, several others, including Value Line and Zacks Investment Research, pick stocks in a similar way.The various systems produce very different ratings of individual stocks, and their ability to outperform a market index fund over time has not been proved conclusively. The verdict is still out as to whether computers do it better than people. What is clear, though, is that the major computerized systems hand out fewer positive stock ratings than do Wall Street analysts, who seem to give them out very generously.People who run computerized selection systems criticize traditional Wall Street analysis as having institutional conflicts of interest, as well as individual bias. "I am very suspicious about opinions and judgments and emotions by humans in individual stock selection," said Samuel Eisenstadt, Value Line's research director.However, the computer-driven stock-picking systems must rely on the selection criteria of their creators. All try to isolate factors that their developers believe have the greatest ability to predict share prices. Most models compare a company9s historical earnings growth with that of other companies. And many track the extent to which earnings have surprised analysts.Many firms use their computer-based stock-rating systems as marketing tools.The designers of these systems say they should be judged on how a group of stocks performs over time. But all the systems assume, as do stock analysts on Wall Street, that superior research, by humans, and analysis can select a group of stocks that will outperform the market averages over the long run.Market analysts say it is too soon to assess the fledgling Schwab system or new models, like Microsoft's year-old Stock-ScouterMark the following statements True (T) / False (F) / Not Given (NG) according to the information provided in the text.Write T, or F or NG on your answer sheet in the spaces provided for questions.21. Charles Schwab is a computer company.22. The method of operation by Schwab is done automatically.23. 'Value Line' and 'Zacks' have similar operating methods to Schwab.24. There is no conclusive proof that computers perform better than humans.25. Wall Street analysts are generous in rating stocks.26. Human beings make value judgments according to the research director of 'Value Line'.27. Analysts are surprised at the growth rate of share prices.答案及评分标准Paper 1: Communication Analysis●The following points should be covered in the analysis.●Award one point for each of the points covered (underlined). Paper 2: Vocabulary●One point for each item.●Answers must be the same as the key.4. vocation5. foot the bill6. grey areas7. kin terms8. trouble and strife 9. live and let live10. white lies 11. buying a round12. below the belt 13. communityPaper 3: Translation14.“跨文化交际”或“IC”是指什么呢?这并不是对于谈论国际事务或出国大潮的描述。
跨文化交际课后答案
Case 1 A CanadianThe shipping agent(代理) is serving the customers in the way that is considered efficient in Venezuelan(委内瑞拉) culture. To the Canadian, however, this is unfocused activity(活动) that is not nearly as efficient(有效地) as it would be —particularly from her point of view — if the agent simply dealt(处理) exclusively(专门) with her scheduled(计划) appointment. In Canada, businesspeople typically(通常) write appointments and activities into the day’s agenda(议程) every day. They then work sequentially(顺序) through the agenda until they have completed each task or the day is over. In other words, Canadians prefer to do one thing at a time, while the South Americans, including Venezuelans, tend to do a few things simultaneously(同时).Case 2 A dozenAs a Westerner, the American visiting professor(客座教授) does not quite understand the collective ownership(集体所有制) of information in some other cultural environments. What made her annoyed(恼火) is a different attitude toward information about people. In the United States, it is generally assumed(认为) that personal matters are private(隐私). Teachers go through elaborate(精心) procedures(设计) to assure that students do not have access(接触) to each other’s grades. In business it is the same. Evaluations(评估) are confidential(保密的).Case 3 WhenAs a matter of fact, the American woman was not being disrespectful(不敬). However, it is clear that her way of showing respect and welcome was different from the ancient tradition of keeping physical distance from superiors(上级), which is still widely observed(遵守), especially when royalty(皇室) is involved(有关的).Paul Keating, the Australian prime minister(总理), may have intended(打算) to suggest by his gesture(姿态) that Australia would no longer accept the queen as head of state but just as one of their honored guests. Obviously, the British would not like it at all.Sometimes, such seemingly(表面上的) trivial(琐碎的) things can influence relations between countries. That’s why protocol(协议) is taken seriously and people who are to hold diplomatic(外交) posts(公告) will be given detailed and careful instructions(指示).Case 7 A femaleWhen the Canadian young man said, “Who took my peanut butter(花生酱)?”, what he really meant was “Where is my peanut butter? I can’t find it.” The Chinese doctor felt upset because in Chinese culture questions like this, especially expressed in the way the young Canadian man did, often imply(暗示) that someone is to blame(罪魁祸首). Chinese culture prohibits(禁止) direct accusing（指责）unless a person has been targeted for shame. However, true(忠诚的) to her learned cultural behavior of nevershowing anger in public, the Chinese doctor didn’t say anything, though she was deeply distressed.Later, the physiotherapist(理疗师) was making a joke when she said the Chinese doctor had “three hands”. She wasn’t serious, of course, and expected the patient to be amused(被逗乐) by her explanation for his pain: that the doctor on the other side of the room could have reached an imaginary(虚构的) hand out to touch him. She didn’t know that in Chinese a “three-handed person” is a slang(俚语) for a thief.Case 8 Brent WeberIn American culture, people’s personal goals take priority(优先) over their allegiance(效忠) to groups like the family or the employer. The loyalty(忠诚) of individuals to a group is usually weak. Americans are apt(倾向于) to change their relationship if it suits their individual needs, and they are not likely to be emotionally(情绪) dependent on organizations(组织) and institutions(机构).In Japanese society, the relationship between an employee and the firm(公司) is much more interdependent(依赖), somewhat similar to a child-mother relationship where the mother (firm) is obliged(义务) to take care of her children (employees) and children (employees) have to obey and follow the commands(命令) of their mother (firm).It is not surprising for an American to try to find another job before he or she leaves his or her present employer if he or she consider it necessary for him- or herself. However, this action was regarded(认为) by the Japanese firm as disloyal(不忠), undermining(破坏) the trust between the two parties. In spite of this, the manager(经理) of the firm did not like the parting to be understood as Brent being fired, because the appearance of harmony(和谐) and agreement(协议) within the group (the firm in this case) is important in Japanese society.Case 9 In a cross-culturalWhen they are being scolded(责骂) by the trainers(辅导员) for being repeatedly late for afternoon sessions(会议), the Chinese trainees felt bewildered(困惑) because they thought it is inappropriate(不适当的) for the Canadian trainers to become so angry about it. In their opinion, one should not let him- or herself behave as emotionally(冲动) like this. The appropriate(适当) way to deal with such a person would be to become cooler toward and more distant from the person who behaved so irresponsibly(不负责任的). It was understandable that one would feel angry in this situation but it was not appropriate to show anger, for the other person would certainly lose face if anger were directed toward him or her, and the angry person would look foolish and childish(幼稚的) and therefore also lose face.Canadians see such situations in a very different way. They tend to explicitly(明确地) express how they feel and openly criticize(批评) the person who they think has been wrong or irresponsible(不负责的). It seems to them that this has little to do with face.Case 16 A missionWhat went wrong in this case? Contrary(相反) to general American perception(观念), it is considered proper behavior for Japanese to be silent(沉默). It is a discreet(谨慎) way to show respect if he listens to others speak rather than speaking out. So the Japanese delegates(代表) did what they considered proper, i.e., listen quietly to what the Americans had to say. Silence often means that they are seriously thinking about the subject at issue(讨论中的问题). But many Americans will interpret(理解) silence in a conversation(谈话) to mean disapproval(不满), disagreement(分歧), or even arrogance(傲慢). This is an example that illustrates(说明) the problem of the so-called “perception-gap(观念鸿沟)”. Participants(参与者) in communication perceive(感知) each other’s behavior in very different ways, which often results in misunderstanding or conflict(争执).Case 17 TomIt is customary(习俗) in China and many other Asian countries for hosts(主人) to ask their guests again and again to take more. Tom didn’t have to eat extra food if he didn’t want any more.In the U.S., a host will offer more food usually only once. And the Americans will take a “no” to mean “no”, whether it is the first, second or third time. However, in many other parts of the world it is considered good manners for guests not to accept an offer at first. Sometimes one mustn’t accept food the second time it is offered. Therefore, hosts try to repeat an offer until they are sure that their guests really want to decline(谢绝).Case 18 Ted WashingtonTed Washington, the marketing manager, rejected(拒绝) the sale proposals(议案) of both the American, Dale Peters and the Japanese, Hideo Takahashi, without considering who made the proposal. While the direct and outright(公然的) rejection is O.K. with Peters, for he and the manager are from the same culture, to Hideo, it means something beyond the rejection of a proposal itself. Therefore, the two people responded(响应) to the rejection in quite different ways.In this case, the American believes the root(根源) of the conflict(冲突) lay in different goals and objectives(目标), therefore, Peters entered into a heated(热烈的) discussion with Ted, trying to get his proposal(议案) accepted by producing facts(事实), figures(数据), and graphs(图) to illustrate his case. But the Japanese believes the conflict was not in the rejection of the proposal but rather in the way it was communicated, so he thinks of it as a personal attack or a sign of mistrust. In short, Americans tend to be more task-oriented(工作型) while the Japanese are more likely to focus on(集中于) interpersonal relationships（人际关系）.Case 22 An AmericanPeople from different cultures may consider their own communication style to be natural and normal, and therefore tend to evaluate(评价) other styles negatively(负面的). In this case, both people are unaware(未察觉) of the American preference(偏爱) for a direct and explicit(直率的) style in contrast to(与…相反) the morecontextual(语境) African style. Both these communicators(传播者) are likely to leave the situation less inclined(倾向) to ask or answer questions of each other again. Case 23 A FrenchIn France it is required that all calls begin with an apology for disturbing(打扰) the answer. They are also expected(希望) to begin the call by checking that they have reached the right number, identifying(确认) themselves, and then chatting(聊天) with whoever has answered the phone, if this person is known to them. Only after some conversation may callers indicate(表明) their wish to speak with the person they have actually called to speak to.In contrast, callers in the U. S. A. apologize only when they feel they have called at an inappropriate(不适当的) time; they often ask for the person they want without identifying themselves or conversing with the answer, even when that person is known to them; and they behave, in general, as though the person who has answered the phone is just an extension(扩展) of the instrument(仪器) itself.Case 24 At a 1970The Japanese have a strong dislike of entering into direct confrontations(对抗) and placing others in an embarrassing(尴尬) position. It is very difficult for a Japanese to respond to any suggestion or request with a definite(明确的) “no”. What the Japanese will often do instead is resort to a vague(模糊) sort of reply to the effect(结果) that the matter needs further study and consideration. They do this to save face for the person who has made the suggestion or request, but Americans may not properly understand it and may completely misinterpret(误解) the vagueness(模糊性) as compliance(符合) and assume(认为) that the proposition(提议) has been accepted. But this was apparently(显然的) never made clear to Nixon(尼克松). That is why he included that he had been double-crossed(出卖了). The misunderstanding had serious adverse(不利) consequences(后果) for Japanese U. S. relations.Case 25 A JapaneseNonverbal(非语言) behaviors such as smiles seem to cut across(超过) cultural lines. But in reality(现实), they are often found to be not universal(普遍). To most Americans, a smile is the most common nonverbal behavior to bridge gaps that may exist between strangers (including foreigners) and themselves. It is natural for them to be smiling and friendly when they come across(遇到) strangers. But in eastern Asian countries like Japan, smiles are used differently. Japanese do not readily(乐意) show their feelings. In Japan, people do not usually smile at a stranger. If you do, you might be considered impolite.Case 26 Wang PingChinese people seldom(很少) hug(拥抱) each other, particularly in public places. If people do, a romantic message is usually conveyed(表达). Go to any airport or train station in China, and you will see scenes of greeting and good-bye with all the feeling expressed in the eyes and the face and in the practical things family members andrelatives and friends do for each other, but it is unlikely people will hug, with only younger ones as an exception(例外).In contrast, people of Latin American(拉美) cultures touch each other in communication much more than people of some other cultures, especially Eastern Asian cultures. At a time of meeting a friend or upon departing(分别), hugging each other is very natural for Latin American people. On such occasions(场合), hugging has no sexual connotation(性内涵); it is just like a handshake in China, but warmer and more enthusiastic(热情). Women tend to hug each other more than men hug women, but both are common. One’s discomfort(不适) at hugging in such situations may be interpreted(被理解为) by Latin American people as unfriendliness(不友善). Case 27 The otherAs with smiling, laughing does not always serve the same function in different cultures. Interestingly, for us Chinese, laughing often has a special function during tense(紧张) social occasions. People may laugh to release the tension or embarrassment, to express their concern(关怀) for you, their intention(意图) to put you at ease or to help you shrug off(摆脱) the embarrassment. In this case, the people there actually(实际上) wished to laugh with the American rather than at him. Their laughing seemed to convey(传达) a number of messages: don’t take it so seriously; laugh it off, it’s nothing; such things can happen to any of us, etc. unfortunately(不幸的是), the America was unaware(没意识到) of this. He thought they were laughing at him, which made him feel more embarrassed and angry, for in his culture laughing on such an occasion would be interpreted(被理解为) as an insulting(侮辱的) response, humiliating(羞辱) and negative(消极).Case 37 What isThe U.S. salesman(推销员) in this case was acting according to ideas about dress that seemed appropriate(适当的) to him in his culture. He may have considered the informality of his dress as signaling(暗号) a willingness(自愿的) to put aside rigid rules(死板的规定) of behavior and be friendly. He may have been cold and enjoyed the warmth of a large sweater(线衣). He may have spent the previous(先前的) 20 hours on plane and, without a chance to change his clothes, may have gone straight to the trade show(贸易展览), because to him, being there was more important than being dressed a certain way. But in the Japanese culture, this kind of dress is considered very inappropriate(不适当的) for such a formal business occasions. Case 38 The marketingIn a country where there are very strict cultural taboos(文化禁忌) on nudity(裸体), such packaging(包装) would be considered a form of obscenity(猥亵). The U.S. firm had to pay a high price for not understanding the culture of their customers. Religion plays an important role in influencing(影响) customs, people’s attitudes towards life, what and how to buy and so on. More seriously, people may even refuse(拒绝) to buy certain products or services for religious reasons. So it’s no wonder that a common and well-received culture in one culture may meet itswaterloo(惨败) in another culture. In Saudi Arabia(沙特阿拉伯), the Muslim faith(穆斯林) plays a significant(重要) role in people’s lives. This case demonstrates(展示) to us that moral standards(道德标准) vary(不同) from country to country. Thus when doing international trade, one should never take his own religion and moral standards for granted(假定) but should always bear(怀有) those differences in mind.Case 39 In internationalIn this case, what is at issue(争论) is the correct translation of terms(条款), as well as the accepted use of terms in the chicken trade. The meaning of chicken in Swiss culture is different from that in America. In this case, the failure(失误) was caused by the misunderstanding of the different meanings of chicken in each other’s culture. In Swiss, chicken has a specific meaning, while in America this term is used for any type of chicken.As the case went to trial(试验) in the U.S., it was judged according to the American culture, which seems unfair. However, unawareness(没意识到) of these cultural differences will definitely(肯定) result in problems in intercultural communication(跨文化交际).。
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【Translation】1、纵观历史，我们可以清楚地看到，人们由于彼此所处地域、意识形态、容貌服饰和行为举止上存在的差异，而长久无法互相理解、无法和睦相处。
在这种情况下，跨文化交际作为一个特定的研究领域得以形成和发展。
值得注意的是，人类文明在发展过程中所遭受的许多挫折，既是个人的，又是全球性的；人类历史进程总是充满了个人间的直接冲突和民族间的误解——从骂骂咧咧到孤立主义直至到武装冲突，大大小小争端不绝。
很显然，文化间以及亚文化间的交往比以前多了，这迫切要求我们共同努力，去理解有着不同信仰和文化背景的人们，并与之和睦相处。
通过加深认识和理解，我们能够与生活方式、价值观念不同的人们和平共处；这不但有益于我们周遭环境的安定，也是维护世界和平的决定性因素。
2、文化有时候被称为我们的心智程序，我们“头脑的软件”。
但是，我们可以进一步引申这个用电脑所做的类比，把文化看作是支持运行的操作环境。
文化就像电脑使用的DOS 或者Unix 或者“视窗”（Windows）等操作系统一样，使我们能在各种各样的实际应用中处理信息。
用“视窗”这个比喻来描述文化似乎也很有吸引力。
文化就是我们心灵的视窗，透过它我们审视生活的方方面面。
一个社会中不同个体的视窗是不大一样的，但都有着一些重要的共同特征。
文化就好像是鱼畅游于其中的水一般，人们想当然地把文化看成是客观存在的事实，因而很少去研究它。
文化存在于我们所呼吸的空气之中，文化对于我们了解我们自身之为何物是必不可少的，就正如生命离不开空气一样。
文化是特定群体的共有财产，而不单是个体的特征。
社会按照文化设定的程序运作，这种程序来自于相似的生活体验以及对这种生活体验之含义的相似阐释。
如果文化是一种心智程序，那么它也是现实的心灵地图。
从我们很小的时候开始，文化就告诉我们应该看重什么、偏好什么、规避什么和做些什么，文化还告诉我们事物应该是什么样。
文化为我们提供超越个体经验可能的理想典范，帮助我们决定应该优先考虑的人或事。
文化为我们建立起行为准则，并视遵守这些准则的行为为正当、合法。
3、虽然，我们每个人都有各自一套独特的价值观，但在每一文化里，总有弥漫于整个文化之中的普遍的价值观。
这些被称作文化价值观,文化价值观通常是规范性的，它使文化的成员知道什么是好的和坏的、什么是正确的和错误的、什么是真的和假的、什么是积极的和消极的，等等。
文化价值规定了什么是值得为之献身的，什么是值得维护的，什么会危及人们及其社会制度，什么是学习的恰当内容，什么是可讽刺嘲笑的，什么是形成群体团结的途径。
文化价值观也指明了文化中的什么行为是举足轻重的，哪些是应当尽力避免的。
价值观是人们在做出抉择和解决争端时作为依据的一种习得的规则体系。
跨文化交际的参与者所具有的价值观是十分重要的，因为价值观产生出决定何为正当或不正当社会行为的标准。
换言之，价值观有助于人们决定他们的行为方式，以符合他们的价值系统所期望的行为准则。
由于文化价值系统之间存在差异，我们可以预见，在相似的情境中，跨文化交际的参与者会表现出并期待着不同的行为。
4、我们说语言总是模糊的，指的是我们所说所写的东西总不能完全表达我们的意图。
我们通过说话和写作所传达的意思不仅仅由词语和句子本身决定，听众和读者的理解也起到了一定的作用。
换言之，是交际双方共同创造了语言所表达的意思。
语言的模糊性是与生俱来的。
为了沟通，我们必须自己推断出对方的意思，除此之外别无他法。
在理解别人说话时，我们必须推测这些话的意思。
这些推测主要基于以下两个来源：（1）他们所使用的语言；（2）我们的世界知识。
这种知识包括能够预知在某种特定语境下人们通常会说些什么。
语言是模糊的。
这意味着无论是读或写，我们永远无法完全地领会他人的意思。
换言之，语言永远无法完全地表达我们的意思。
然而，这对跨文化交际意味着什么呢？首先必须明白，如果交际参与者拥有更多共同的预期和世界知识，交际便会有比较好的效果。
共同的背景、历史和经历使得人们之间的交际较为容易，因为任何一方对另一方用意的推测都基于共同的经验和知识。
来自同一个村子、同一个家庭的两个人当然要比来自地球不同半球不同城市的两个人少犯交际上的错误，至少不会在推测对方用意上闹笑话。
5、由于在性别、年龄、种族或文化群体、教育、国家或城市的地域、收入或职业群体、个人经历等各方面的差异，人们分属不同的语言群体，这些差异使我们很难完全领会另一个群体成员所表达的意思。
在当今世界的跨文化交际中，人们之间的差异是相当大的。
人们每天要与来自世界各地不同文化背景、不同群体的人交往，成功交际的关键在于尽可能地共享对话语意义的推定。
当我们与迥然不同的人打交道时，我们往往不知道该怎样推导出他们的语句意义。
因此，在交际过程中，就很难依靠共享的知识和背景来有把握地诠释他人表达的意义。
就是来自相同文化、甚至相同家庭中的男性和女性也会经常误解对方的意思，原因是男性和女性对交际目的有不同的预期。
为了让女人高兴，男人要送她一件她真正想要的礼物。
他问女人想要什么礼物——哪怕是上天摘星星。
糟糕的是，女人最想要的却是男人可以凭直觉就知道她想要的是什么。
至少在北美社会中，男性和女性对于表达的看法往往不同：前者倾向于直接明了，后者则倾向于间接委婉。
女性觉得不用直接问就知道她想要什么是很重要的。
男性则觉得，如果女性能爽快地告诉他怎样做才能让她高兴就再好不过了。
6、非言语交际被认为是不直接依靠语言使用的任何交际方式。
然而，一般来说，很难知道言语交际方式与非言语交际方式的区分到底在哪儿。
有些非言语交际方式，例如点头，总是伴随着言语，而且是语言使用时言语系统的一部分。
另一方面，像舞蹈和音乐等交际形式常常是没有任何言语成分的。
我们在这里想做的只是要引起大家对一个事实的注意，即人类交往的许多方面都依赖于那些不能轻易转换为言语、但却对我们相互理解至关重要的交际形式。
当然, 我们不能不强调口语和书面语交际的重要性，然而我们也必须意识到许多交际的发生并不使用语言。
一个人出席会议时的穿着会可能是暗示其他与会者，他或她打算如何参与会议。
事实上，我们能运用我们行为或表现的任何方面来和他人进行交际。
7、今天有许多人总想在很短的时间内做很多的事，这种时间观念可以称作“时间强迫”行为综合症，就是不断地试图超越人类能力所限去完成更多的事情。
直到不久以前，时间强迫” 还一直被认为是美国人、尤其是出生于从经济大萧条时期直到第二次世界大战结束这个阶段一代美国男性的重要特征。
很明显, 这种“时间强迫”的观念现在已不再仅仅是这一代美国男性的文化特征，它已成为亚洲“工薪阶层”的一个特点，并作为商务国际化的一个方面而迅速传遍整个世界。
这种时间观念最重要的影响之一就是：在某个交际情境中，节奏较快的交际参与者几乎总会对较慢的参与者做某种消极的评价。
那些共享“时间强迫”观念的人通常会觉得其他行动比他们慢的人是保守的、不合作的、阻止变化的、反对进步的。
隐藏在“时间强迫”观念之后的是那种未来永远好于过去的理念，而这一理念是牢固地建立在对进步的信仰基础之上的。
8、如果接受这样的信念，认为以往的存在状况影响着我们对现实的看法，并且接受相应的原则，认为每个人都有着相似的但又不完全一样的个人经历，那么，随之就得到这样的结论：另一个人对宇宙的描述不一定会和我们对宇宙的描述完全一样。
然而，我们大多数人似乎仍认为我们自己感知事物的方法是唯一正确的。
我们常常忽略感知的差异，并且断定，如果一个人不知道巴比罗•毕加索是有史以来最伟大的艺术家，他简直就不懂艺术。
实际上，他很可能有着不同的经历，对他来说，什么是伟大的艺术跟我们对于艺术的感知或许并不一致。
在我们的日常活动中，感知差异常常出现在不同的群体之间。
不同年代的人、不同少数民族、不同职业和不同文化有着相冲突的价值观念和目标，这些都影响着他们对于现实的感知和解释。
我们的文化是导致感知不一致的主要因素。
文化影响着我们对于现实看法的形成。
因此，它在跨文化交际中起着一种主导作用。
我们的文化以各种方式告诉我们，怎样去判断别人，使用什么标准去做判断。
这样评价的危险在于它们常常是不真实的，武断的并导致误解的。
相信并在行为中表现出仿佛只有我们和我们的文化才发现了最真实而且是唯一的标准，对世界持这样的看法是极其天真幼稚的。
9、身处异域文化的人们总会面临着这样一个问题，即为了适应当地人的信仰、价值观、准则和社会规范，到底需要在多大程度上改变自己的行为举止呢？在交往中谁有责任把文化差异考虑在内？是应该让来访者、新来的人或旅居者调整自己的行为以适应当地文化，还是让当地人改变交流方式，从而为初来乍到的人们提供便利？人们必须多大程度地改变自己文化的信仰、价值观、准则和社会行为来以适应主导文化的模式呢？俗话说“入乡随俗”，很明显，这让改变的重任落在了新来者的身上。
话虽很有道理，但并不能适用于所有情况。
在大多数情况下，顺应当地文化期望的行为表现出对异文化和习俗的尊重。
这样的顺应能够使新来者真正地与当地人进行交流和互动。
尊重不同文化中语言和非语言代码的差异意味着跨文化交际者有责任合理地、尽可能多地学习这些交际代码。
当然，如何才算合理的、尽可能多的，那要视具体情况而定。
有的时候，新来者全面地采用当地的文化规则可能会被视为无礼的行为，使属于当地文化群体的人们感到不安。
10、理想的减少交际失误的办法是同交际的其他参与者共享知识。
这就是为什么同一文化群体的成员之间最容易交际的原因。
这也解释了为什么在社交上人们总是同与自己很接近的人聚在一起。
当你不必费力就能理解所发生的事情或者让别人明白你的意图时，交际将变得更为轻松顺畅。
遗憾的是，在大多数情况下，这样的联系在交际中时常是不可能存在的。
我们甚至可以进一步说，那不仅是不可能的，而且也是不受欢迎的。
今天, 交际发生的情境常常是不同文化群体成员之间在交际。
由于跨文化交际是在不同文化群体成员之间进行的，因此，既然我们之间不共享知识、假设、价值观念和话语形式，我们必须预料到相互理解时将会发生问题。
我们必须注意这些问题，根据我们之间的差异预计哪儿会出现问题，接着调整我们的交际使之尽可能有效。
和其他群体共享知识并不等同于要加入那个群体并成为其成员。
有些群体对吸纳新成员相当排斥。
在提高跨文化交际能力时，我们应该记住, 无论我们多么地了解并欣赏另一种文化，都不太可能成为这种文化的成员。
关键是要尽可能地了解其他文化，以便理解和掌握相互之间的差异和共性。
【Case Study】Case 1In this case, there seemed to beproblems in communicating withpeople of different cultures in spiteof the efforts made to achieveunderstanding. We should know thatin Egypt as in many cultures, thehuman relationship is valued sohighly that it is not expressed in anobjective and impersonal way. WhileAmericans certainly value humanrelationships, they are more likely tospeak of them in less personal, moreobjective terms. In this case,Richard‘s mistake might be that hechose to praise the food itself ratherthan the total evening, for which thefood was simply the setting or excuse.For his host and hostess it was as ifhe had attended an art exhibit andcomplimented the artist bysaying, ―What beautiful framesyour pictures are in.‖In Japan thesituation may be more complicated.Japanese people value order andharmony among persons in a group,and that the organization itself－beit a family or a vast corporation－ismore valued than the characteristicsof any particular member. Incontrast, Americans stressindividuality as a value and are aptto assert individual differences whenthey seem justifiably in conflict withthe goals or values of the group. Inthis case: Richard‘s mistake was inmaking great efforts to defendhimself. Let the others assume thatthe errors were not intentional, but itis not right to defend yourself, evenwhen your unstated intent is to assistthe group by warning others ofsimilar mistakes. A simple apologyand acceptance of the blame wouldhave been appropriate. But for poorRichard to have merely apologizedwould have seemed to him to besubservient, unmanly. When itcomes to England, we expect fewerproblems between Americans andEnglishmen than between Americansand almost any other group. In thiscase we might look beyond thegesture of taking sugar or cream tothe values expressed in this gesture:for Americans, ―Help yourself‖; forthe English counterpart, ―Be myguest.‖ American and English peopleequally enjoy entertaining and beingentertained but they differ somewhatin the value of the distinction.Typically, the ideal guest at anAmerican party is one who ―makeshimself at home,‖ even to the point ofanswering the door or fixing his owndrink. For persons in many othersocieties, including at least thishypothetical English host, such guestbehavior is presumptuous or rude.Case 2A common culturalmisunderstanding in classes involvesconflicts between what is said to bedirect communication style andindirect communication style. InAmerican culture, people tend to say what is on their minds and to mean what they say. Therefore, students in class are expectd to ask questions when they need clarification. Mexican culture shares this preference of style with American culture in some situations, and that‘s why the students from Mexico readily adopted the techniques of asking questions in class. However, Korean people generally prefer indirect communication style, and therefore they tend to not say what is on their minds and to rely more on implications and inference, so as to be polite and respectful and avoid losing face through any improper verbal behavior. As is mentioned in the case, to many Koreans, numerous questions would show a disrespect for the teacher, and would also reflect that the student has not studied hard enough.Case 3The conflict here is a difference in cultural values and beliefs. In the beginning, Mary didn‘t realize that her Dominican sister saw her as a member of the family, literally. In the Dominican view, family possessions are shared by everyone of the family. Luz was acting as most Dominican sisters would do in borrowing without asking every time. Once Mary understood that there was a different way of looking at this, she would become more accepting. However, she might still experience the same frustration when this happened again. She had to find ways to cope with her own emotional cultural reaction as well as her practical problem (the batteries running out).Case 4It might be simply a question of different rhythms. Americans have one rhythm in their personal and family relations, in their friendliness and their charities. People from other cultures have different rhythms. The American rhythm is fast. It is characterized by a rapid acceptance of others. However, it is seldom that Americans engage themselves entirely in a friendship. Their friendships are warm, but casual, and specialized. For example, you have a neighbor who drops by in the morning for coffee. Y ou see her frequently, but you never invite her for dinner --- not because you don‘t think she could handle a fork and a knife, but because you have seen her that morning. Therefore, you reserve your more formal invitation to dinner for someone who lives in a more distant part of the city and whom you would not see unless you extended an invitation for a special occasion. Now, if the first friend moves away and the second one moves nearby, you are likely to reverse this --- see the second friend in the mornings for informal coffee meetings, and the first one you will invite more formally to dinner. Americans are, in other words, guided very often by their own convenience. They tend to make friends easily, and they don‘t feel it necessary to go to a great amount of trouble to see friends often when it becomes inconvenient to do so, and usually no one is hurt. But in similar circumstances people from many other cultures would be hurt very deeply.Case 5In China, it is often not polite to accept a first offer and Heping was being modest, polite and well-behaved and had every intention of accepting the beer at the second or third offer. But he had not figured on North American rules which firmly say that you do not push alcoholic beverages on anyone.A person may not drink for religious reasons, he may be a reformed alcoholic, or he may be allergic. Whatever the reason behind the rule, you do not insist in offering alcohol. So unconscious and so strong are their cultural rules that the Americans equally politely never made a second offer of beer to Heping who probably thought NorthAmericans most uncouth. However,what we have to remember is thatcultures are seldom a strict either-orin every instance for all people andthere are always individualdifferences. Probably this youngChinese nurse was very differentfrom Heping or, unlike Heping, shemay have known something aboutthe American cultural rules and wasjust trying to behave like anAmerican when she was in anAmerican family.Case 6When a speaker says something to ahearer, there are at least three kindsof meanings involved: utterancemeaning, speaker‘s meaning andhearer‘s meaning. In the dialogue,when Litz said How long is shegoing to stay?‘ she meant to say thatif she knew how long hermother-in-law was going to stay inFinland, she would be able to makeproper arrangements for her, such astaking her out to do some sightseeing.However, her mother-in-lawoverheard the conversation, andtook Litz‘s question to mean ―Litzdoes not want me to stay for long‖.From the Chinese point of view, itseems to be inappropriate for Litz toask such a question just two daysafter her mother-in-law‘s arrival. Ifshe feels she has to ask the question,it would be better to ask some timelater and she should not let hermother-in-law hear it.Case 7Keiko insists on giving valuable giftsto her college friends, because incountries like Japan, exchanginggifts is a strongly rooted socialtradition. Should you receive a gift,and don‘t have one to offer in return,you will probably create a crisis. Ifnot as serious as a crisis, one whodoesn‘t offer a gift in return may beconsidered rude or impolite.Therefore, in Japan, gifts are asymbolic way to show appreciation,respect, gratitude and furtherrelationship. Keiko obviously hastaken those used items from Mary,Ed and Marion as gifts, for sheprobably doesn‘t kno w thatAmericans frequently donate theirused household items to church or tothe community. Mary, Ed andMarion would never consider thoseused household items given to Keikoas gifts. No wonder they felt veryuncomfortable when they receivedvaluable gifts in return.Case 8As the Chinese girl Amy fell in lovewith an American boy at that time, itseems that she preferred to celebrateChristmas in the American way, forshe wanted very much to appear thesame as other American girl. She didnot like to see her boyfriend feeldisappointed at the ―shabby‖Chinese Christmas. That‘s why shecried when she found out herparents had invited the minister ‘sfamily over for the Christmas Evedinner. She thought the menu for theChristmas meal created by hermother a strange one because therewere no roast turkey and sweetpotatoes but only Chinese food. Howcould she notice then the foodschosen by her mother were all herfavorites? From this case, we canfind a lot of differences between theChinese and Western cultures inwhat is appropriate food for abanquet, what are good tablemanners, and how one shouldbehave to be hospitable. However,one should never feel shameful justbecause one‘s culture is differentfrom others‘. As Amy‘s mother toldher, you must be proud to bedifferent, and your only shame is tohave shame.Case 9Hierarchy is significant in theJapanese culture. This structure isreflected everywhere in Japanese life,at home, school, community,organizations, and traditionalinstitutions such as martial arts orflower arrangements. In this case,the young chairman must have hadhis own ideas about how to managethe company; however, whenencountered with his grandfather‘sdissenting opinions, he dared not totake a stand against him. This maymanifest the rigid hierarchicalstructure in the Japanese society. Inthe Japanese society, how hierarchyis formed depends mainly onseniority, company, the grandfatherobviously overpowered theinexperienced young chairman. Inother words, the grandfather seemedto be an absolute authority for theyoung chairman. In Japaneseculture, challenging or disagreeingwith elders‘ opinions would bedeemed as being disrespectful and isoften condemned. People in lowerpositions are expected to be loyaland obedient to authority. That‘swhy the young chairman didn‘t sayanything but just nodded and agreedwith his grandfather. But Philseemed to know little about theJapanese culture in this aspect. Inmany Western cultures, particularlyAmerican culture, seniority seldommatters very much in such situations,and young people are usuallyencouraged to challenge authorityand voice their own opinions.Unfortunately, his outspoken protestcould easily offend the grandfatherand he might be regarded as a rudeand ill-bred person by otherJapanese.Case 10In Japan, a company is often verymuch like a big family, in which themanger(s) will take good care of theemployees and the employees areexpected to devote themselves to thedevelopment of the company and, ifit is necessary, to sacrifice their ownindividual interests for the interestsof the company, from which, in thelong run, the employees will benefitgreatly. But for the French, acompany is just a loosely- knit socialorganization wherein individuals aresupposed to take care of themselvesand their families. Moreover, theway the French make decisions inthe family might also be differentfrom the typical Japanese one, whichmay not often involve females andthe power to decide usually lies withthe dominating male. As there aresuch cultural differences between theJapanese and the French, Mr.Legrand‘s decision made Mr.Tanaka feel dumbfounded.Case 11Incidents such as these can point topossible cultural differences inso-called ―polite‖ behavior, and atthe same time highlight the tendencyfor people to react emotionally tounexpected behavior. People in mostcultures would probably agree thatan apology is needed when anoffence or violation of social normshas taken place. However, there maybe differing opinions as to when weshould apologize (what situationscall for an apology) and how weshould apologize. To manyWesterners, Japanese apologizemore frequently and an apology inJapanese does not necessarily meanthat the person is acknowledging afault. To many Japanese, Westernersmay seem to be rude just becausethey do not apologize as often as theJapanese would do. In this case, forinstance, the attitude of theAustralian student‘s parents isshocking to the Japanese but will beacceptable in an English-speakingsociety, for the student is already anadult and can be responsible for herown deeds.Case 12In this case, it seems that the Chineseexpectations were not fulfilled. First,having two people sharing hostresponsibilities could be somewhatconfusing to the hierarchicallyminded Chinese. Second, becauseage is often viewed as an indicationof seniority, the Chinese might haveconsidered the youth of theirCanadian hosts as slight to their ownstatus. Third, in China, it istraditional for the host to offer awelcome toast at the beginning of themeal, which is the reciprocated bythe guests; by not doing so, theCanadian might be thought rude.The abrupt departure of the Chinesefollowing the banquet was probablyan indication that they were notpleased with the way they weretreated. The Canadians‘ lack ofunderstanding of the Chinese cultureand the Chinese ways ofcommunication clearly cost them intheir business dealings with thevisiting delegation.Case 13This example vividly illustrates thatfailures in intercultural translationmay probably lead to very seriousconsequence, or even disasters tohuman beings. Definitely, translationis not such a simple process asrendering a word, a sentence or atext literally, but rather a far morecomplex one than most peopleassumed. For example, once aChinese cosmetic manufacturerwanted to promote their productsinto the international market. Theslogan of the advertisementwas: ―sweet as Jade‖, since inChinese ―jade‖was alwaysemployed to complim ent woman‘sbeauty; but unfortunately, it was notan appropriate word to describe thebeauty of a lady in Western cultures.In English, ―jade‖ in its use ofreferring a woman had theconnotations such as vulgar, rude,immoral, or skittish. Undoubtedly,the sales in European countries werenot satisfying. The seemingequivalents between languages mayhave very different connotations indifferent cultures, thus the translatorshould be cautious in the process ofdoing the translation so as to avoidmisunderstandings.Case 14―杨‖ refers to Y ang Kaihui who wasMao Zedong’s deceased wife and ―柳‖ refers to Liu Zhixun who was LiShuyi‘s deceased husband. They canbe translated in different ways, but itseems to be very difficult, if notimpossible, to achieve equivalence intranslating from Chinese intoEnglish. Adopting the literaltranslation strategy, version 1appears to be faithful to the originalbut may easily confuse the readers inthe target language. Version 2employs the liberal translationstrategy with an attempt to conveythe original meaning as precisely aspossible. However, the originalpoetic flavor is lost as the rhetoricdevice — pun — is not reproduced.Case 15The translation seems to be faithfulto the original, but it may not bereally good for the purpose ofintercultural communication.Foreign readers of the translationmay find it strange andinappropriate. The following is whata friendly American journalist hascommented on the translation: Myfirst reaction was unfortunatelylaughter because it is so full ofmistakes. It omits some necessaryinformation about the Dragon-BoatFestival, including its historicalorigins and when it actually takesplace. These things are important…The copy seems to try to ―snow‖ thereader with fanciful, overblownassertions about how terrific it all is,but in unintentionally hilariouslanguage that leaves the readerlaughing out uninformed… Thebrochure also suffers from lack ofbackground material, thetaking-if-for-granted that the readeralready is familiar with manyaspects of Chinese history andculture… It doesn‘t tell you where togo, how to get there, when things areopen and closed, how much they cost,and so forth. All these are thingspeople visiting an area want to know.Why is it that many Chinese travelguides read basically the same, nomatter what region is being writtenabout, and are so packed withindiscriminate hyperbole? Lessexaggeration would actually be moreconvincing.Case 16Comparing the two English versions,we can see that in Y ang‘s version more culturally-loaded meanings are conveyed from the original while Hawkes‘ s version may be easier for English speaking readers to comprehend. Look at some of the differences between the two versions of this extract:贾母老祖宗凤辣子The Lady Dowager / Grandmother Jia Old Ancestress / Granny dear Fiery Phoenix / Peppercorn Feng二舅母王氏Lady Wang, her second uncle‘s wife / her Uncle Zheng‘s wife, Lady Wang学名叫做王熙凤Wang Xi-feng the school-room name His-feng / the somewhat boyish-sounding name of黛玉忙赔笑见礼，以“嫂”呼之Tai-yu lost no time in greeting her with a smile as ―cousin.‖/Dai-yu accordingly smiled and curt-eyed, greeting her by her correct name as she did so.竟不象老祖宗的外孙女儿She doesn‘t take after her father, son-in-law of our Old Ancestress /She doesn‘t take after your side of the family, Ganny. 怨不得老祖宗天天嘴里心里放不下No wonder our Old Ancestress couldn‘t put you out of her mind and was for ever talking and thinking about you. / I don‘t blame you for having gone on so about her during the past few days 现吃什么药？What medicine are you taking? / Not translated And there are some culturally-loaded expressions in the text that seem to defy translation:琏二嫂子内侄女以“嫂”呼之外孙女儿嫡亲的孙女儿妹妹By comparing different translations of the same text, we can achieve a better understanding of cultural gaps and differences and then learn to employ proper strategies to bridge those gaps in translating across languages for intercultural communication.Case 17When these two men separate, they may leave each other with very different impressions. Mr Richardson is very pleased to have made the acquaintance of Mr Chu and feels they have gotten off to a very good start. They have established their relationship on a first-name basis and Mr Chu‘s smile seemed to indicate that he will be friendly and easy to do business with. Mr Richardson is particularly pleased that he had treated Mr Chu with respect for his Chinese background by calling him Hon-fai rather than using the western name, David, which seemed to him an unnecessary imposition of western culture. In contrast, Mr Chu feels quite uncomfortable with Mr Richardson. He feels it will be difficult to work with him, and that Mr Richardson might be rather insensitive to cultural differences. He is particularly bothered that, instead of calling him David or Mr Chu, Mr Richardson used his given name, Hon-fai, the name rarely used by anyone, in fact. It was this embarrassment which caused him to smile. He would feel more comfortable if they called each other Mr Chu and Mr Richardson. Nevertheless, when he was away at school in North America he learned that Americans feel uncomfortable calling people Mr for any extended period of time. His solution was to adopt a western name. He chose David for use in such situations.Case 18Even if the American knew Urdu, the language spoken in Pakistan, he would also have to understand the culture of communication in that country to respond appropriately. In this case, he had to say ―No‖ at least three times. In some countries, for instance, the Ukraine, it may happen that a guest is pressed as many as seven or eight times to take more food, whereas in the UK it would be unusual to do so more than twice. For a Ukrainian, to do it the British way would suggest the person is not actually generous. Indeed, British recipients of such hospitality sometimes feel that their host is behaving impolitely by forcing them into a bind, since they run out of polite refusal strategies long before the Ukrainian host has exhaustedhis/her repertoire of polite insistencestrategies.Case 19Talk ing about what‘s wrong is noteasy for people in any culture, butpeople in high-context countries likeChina put high priority on keepingharmony, preventing anyone fromlosing face, and nurturing therelationship. It seems that Ron Kellyhad to learn a different way ofsending message when he was inChina. At home in Canada he wouldhave gone directly to the point. Butin China, going directly to theproblem with someone may suggestthat he or she has failed to live up tohis or her responsibility and thehonor of his or her organization is inquestion. In high-context cultureslike China, such a message is seriousand damaging. In low-contextcultures, however, the tendency isjust to ―spit it out,‖ to get it intowords and worry about the resultlater. Senders of unwelcomemessages use objective facts,assuming, as with persuasion, thatfacts are neutral, instrumental, andimpersonal. Indirectness is often theway members of high-contextcultures choose to communicateabout a problem.Case 20It seems that the letters of requestwritten in English as well as inChinese by Chinese people are likelyto preface the request with extendedface-work. To Chinese people, thenormal and polite way to form arequest requires providing reasonsthat are usually placed before therequests. Of course, this is just theinverse of English conventions inwhich requests are fronted withoutmuch face-work. In the view of theEnglish-speaking people, the openinglines of Chinese requests and someother speech acts do not usuallyprovide a thesis or topic statementwhich will orient the listener to theoverall direction of thecommunication. Worst of all, thelack of precision and the failure toaddress the point directly may leadto suspicions that the Chinesespeakers are beating around thebush. To them, the presence of aclear and concise statement of whatis to be talked about will make thespeech more precise, more dramatic,and more eloquent. However, theChinese learning and using Englishin communication may find itdifficult to come to terms with thecommon English tendency to beginwith a topic statement. In theChinese culture, stating one‘srequest or main point at thebeginning would make the personseem immodest, pushy, andinconsiderate for wanting things. Ifyour speech gives others theimpression that you are demandingsomething, you would lose face foracting aggressively and notconsidering the others. Thus you‘dbe hurting people by claimingsomething for yourself. In such asituation, it is usually considered asmart strategy if you carefullydelineate the justifications that willnaturally lead to your request orargument. Therefore, instead ofstating their proposition somewherein the beginning and thenproceeding to build their case,Chinese people often first establish ashared context with which to judgetheir requests or arguments. Onlyafter carefully prefacing them withan avalanche of relevant details, as ifto nullify any opposition, will theypresent the requests or arguments.Case 21Sometimes our best intentions canlead to breakdowns in cross-culturalcommunication. For example, one ofthe very common manners oftouching --- handshaking --- mayresult in conflict when performedwith no consideration of culturaldifferences. Among middle-classNorth American men, it is customaryto shake hands as a gesture offriendship. When wanting tocommunicate extra friendliness, amale in the United States may, whileshaking hands, grasp with his lefthand his friend‘s right arm.However, to people of MiddleEastern countries, the left hand isprofane and touching someone withit is highly offensive. Therefore, inVernon‘s eyes, Kenneth was actuallyan extremely offensive message tohim.Case 22In Puerto Rican culture, as in someother Latin American and Easterncultures, it is not right for a child tokeep an eye-contact with an adultwho is accusing him or her, while inthe United States, failing of meetingother person‘s eye accusing him orher would be taken as a sign ofguiltiness. As the principal knewlittle about this cultural difference inusing eye-contact, he decided thatthe girl must be guilty. Generallyspeaking, avoiding eye-contact withthe other(s) is often considered as aninsult in some cultures, but maysignify respect for authority andobedience in other cultures.Case 23Just like smile, laughing does notalways serve the same function indifferent cultures. Interestingly, forus Chinese, laughing often has aspecial function on some tense socialoccasions. People may laugh torelease the tension orembarrassment, to express theirconcern about you, their intention toput you at ease or to help you comeout of the embarrassment. In thiscase, the people there were actuallywishing to laugh with the Americanrather than laugh at her. Theirlaughing seemed to convey a numberof messages: don‘t take it soseriously; laugh it off, it‘s nothing;such things can happen to any of us,etc. Unfortunately the American wasunaware of this. She thought theywere laughing at her, which madeher feel more badly and angry, for inher culture laughing on such anoccasion would be interpreted as aninsulting response, humiliating andnegative.Case 24It is obvious that there exists somedifference between the British andGermans in their use of touch. Thelack of touch that seems to benatural in Britain may be consideredstrange by Germans. What isrequired (in this case, shaking handswith each other) in one countrycould be taken as unnecessary inanother. The appropriateness ofcontact between people varies fromcountry to country. Figures from astudy offer some interesting insightinto this matter. Pairs of individualssitting and chatting in college shopsin different countries were observedfor at least one hour each. Thenumber of times that either onetouched the other in that one hourwas recorded, as follows: in London,0; in Florida, 2; in Paris, 10; inPuerto Rico, 180. These figuresindicate that touch is used verydifferently in different cultures.Case 25For people from the Americanculture and western Europeancultures, one‘s time should bescheduled into segments orcompartments which are to be keptdiscrete from one another. Theyprefer to do one thing at a time.They will be annoyed when theyhave made an appointment withsomebody, only to find a lot of otherthings going on at the same time.They don‘t like to interrupt othersand be interrupted by other whilethey are doing something. Incontrast, people from many othercultures including the Chineseculture are more likely to operatewith several people, ideas, or matterssimultaneously. They are more easilydistracted and subject tointerruptions, which they would notusually mind very much. Themiscommunication betweenKatherine and the director can beascribed to their lack of knowledgeabout each other‘s way of using time.In this case, to the Chinese directoras well as many other Chinese people,it is natural to handle the otherthings which needed to be dealt withimmediately. He may have thoughtthat, in this way, he utilized the timebest. But to Katherine and mostWesterners, it‘s quite different. Theytend to do things strictly accordingto their schedule and appointmentswith others, which is their concept ofusing time best.Case 26Jack felt his privacy violated whenhe saw Magid standing at the door.It was absolutely a big surprise‘ forJack---a surprise deviated from thegiver‘s real intention, and jackimmediately showed his emotion as aconditioned reflex ,which wrote onthe look ,saying ― I am completelynot happy to s ee you ‖. A few secondslater, he smiled and said,‖ Hi, Magid,come on in.‖ This obvious change onhis face was certainly noticed byMagid. Then, during the wholeafternoon, they had coffee andchatted. It seemed they had a nicetime together. However, it turned outthat they both felt a littleuncomfortable. I guess. Jack, out ofpoliteness, had to pretend he wasvery happy to see Magid, but fromthe bottom of his heart, he was sodispleased with this dear old friendfor not having phoned to say he wascoming that he might have expressedhis unhappiness from time to timethrough nonverbal messages, such asfacial expressions, hand movementsand body postures. These messagesmight contradict his words. Magidcould more or less perceive thissubtle awkwardness that he might beperplexed about. Here‘s one thing Idon‘t understand. As Magid wasaware of the embarrassmentbetween Jack and him, why did hechoose to stay such a long time atJack‘s instead of leaving earlier ?Next time, Magid should call hisfriend first to make sure it‘s a righttime to pay a visit when he wants tosee Jack.Case 27We Chinese people usually attachgreat importance to taking good careof our guests. We often go out of ourway to make a guest feel comfortable,and our kindness often knows nobound when it comes to a foreignvisitor. But westerners includingNorth Americans are trained tospend time alone and to do things forthemselves from the time they arestill very young. Therefore, they mayfeel uncomfortable when they arealways surrounded by peopleattempting to be kind to them.Hospitality itself may be somethinguniversal, but the form and amountof hospitality differ greatlyfrom culture to culture.Case 28The most striking feature of theJapanese house was lack of privacy;the lack of individual, inviolablespace. In winter, when the fusumawere kept closed, any sound above awhisper was clearly audible on theother side, and of course in summerthey were usually removedaltogether. It is impossible to liveunder such conditions for very longwithout a common householdidentity emerging which naturallytakes precedence over individualwishes. Although it has become astandard practice in modern Japanfor children to have their own rooms,many middle-aged and nearly allolder Japanese still live in this way.They regard themselves as ―oneflesh‖, their property as common toall; the uchi (household, home) isconstituted according to a principleof indivisibility. The system ofmoveable screen means that therooms could be used by all the familyand for all purposes: walls are builtround the uchi, not inside it.Case 29From their experiences of sendingsome young people to be educated atthe colleges run by the white people,the Indians concluded that it was nogood doing so, for those young。