新职业英语基础篇 Unit 1教案

Unit 1 Organization

Teaching objectives:

1) Grasp the main idea and structure of the text;

2) Master the key language points and grammatical structures in the text;

3) Reading strategy and methods

Teaching contents:

Reading A & B

Teaching focuses:

1) the main idea of the reading A & B;

2) the key language points and grammatical structures in the text;

3) How to make a company introduction?

Teaching methods: Task-based Approach;

Communicative Language Teaching;

Activity Teaching Approach;

Question-answer Teaching Approach.

Teaching aids: blackboard, multimedia, tape

Teaching procedures:

Step 1Greetings

Step 2 Warming-up

1) ask Ss a question: What is a logo?

2) ask Ss to look at the logos in Task 1 and give the names of the countries;

3) ask Ss to brainstorm as many companies as possible, then invite several Ss

to present their answers.

Step 3Reading A

1) New words and phrases

A) Ask several students to read these new words and phrases

B) Ask students to read the words and phrases after their teacher

2) Skimming

A) Ask students to read the text as quickly as they can and tried to get the main idea

of this passage.

B) Ask students to read the text again , then finish Task1 on P5

3) Intensive Reading

①As the world's most popular Internet search engine, Google is one of the greatest

examples of online success.

Search engine 搜索引擎browser 浏览器

Online 线上的；在线online/internet/ e-banking 网上银行go online 上网

② Trying to find a better way for web users to search for relevant pages, Page had an

idea that this could be achieved by examining the relationships between web pages.

relevant a. closely connected with the subject you are discussing or the situation

you are thinking about

be relevant to 与....有关e.g. What experience do you have that is relevant to this

position?

achieve v. to succeed in reaching a particular goal or standard by making an effort

for a long time achievement n. 成绩，成就

e.g. After 10 years of hard work, he finally achieved success in his business.

③ The technique appeared to be successful.

appeared to be/do to give the impression of being or doing something

e.g. 1. She appeared to be in her late thirties.

2. They appeared not to know what was happening.

④ After a few years of growth fuel ed by eager investor s, Google went public. Many Google employee s became instant millionaires.

fuel v. to increase something; to make something stronger; to supply something with material that can be burnt to produce heat or power 刺激，给.....提供燃料

e.g. 1. His words fueled her anger still more.

2. The stored oil could fuel the nation for six months.

eager adj. 渴望的；热切的；热心的be eager to do sth

investor invest v. invest in 投资to invest in government bonds投资于政府公债go public (of a company) to start selling shares on the Stock Exchange

e.g. This company is among the first ones that went public in China.

instant a. happening immediately; (of food) that can be made quickly and easily

e.g. 1. She took an instant dislike to me.

2. instant coffee / instant noodles

⑤ Google has recently acquire d which is the Internet’s largest video-sharing website and continues to add new feature s every day including tool bars, email, and advertising.

acquire v. to gain possession of; to gain something by one's own efforts, ability or behavior

e.g. 1. The company has just acquired some new properties.

2. She has acquired a good knowledge of English.

feature n. something important, interesting or typical of a place or thing

e.g. An important feature of Van Gogh's(梵高) paintings is their bright colors.

v. to include a particular person or thing as a special feature

e.g. The new car features high speed and safety.

⑥In addition to its growth and popularity, Google has also been named the number one company to work for in the United States. It tends to stay away from typical office designs and tries to make the office a place where employees are comfortable and free to excel at their work.

in addition to as well as; besides

e.g. In addition to the apples you asked for, I bought you some oranges and bananas.

tend to to be likely to do something or to happen in a particular way because this is what often or usually happens

e.g. 1. Women tend to live longer than men.

2. When I'm tired, I tend to make mistakes.

stay away from not to go near a particular person or place

e.g. I want you to stay away from my home.

typical a. having the usual qualities or features of a particular group or thing

e.g. This advertisement is a typical example of their marketing strategy.

excel v. to be very good at doing something excel (in/at)

e.g. 1. The school excels in sports.

2. She has always excelled at foreign languages.