(广告传媒)广告英语词汇
传媒学英语词汇大全熟悉传媒学理论与媒体产业的专业术语
传媒学英语词汇大全熟悉传媒学理论与媒体产业的专业术语传媒学英语词汇是传媒学专业学习中不可或缺的一部分，熟练掌握相关术语对于学习和理解传媒学理论以及媒体产业的运行具有重要意义。
本文将为您提供一份全面的传媒学英语词汇大全，帮助您更好地学习和应用这些专业术语。
1. Communication：传媒学- Mass communication：大众传媒- Interpersonal communication：人际传媒- Visual communication：视觉传媒2. Media：媒体- Print media：印刷媒体- Broadcast media：广播媒体- New media：新媒体3. Journalism：新闻学- News reporting：新闻报道- News writing：新闻写作- Journalism ethics：新闻伦理4. Advertising：广告学- Advertising campaign：广告宣传活动 - Advertising agency：广告代理机构 - Advertising strategy：广告策略5. Public relations：公共关系学- Media relations：媒体关系- Crisis management：危机公关- Corporate communication：企业传媒6. Film studies：电影学- Film production：电影制作- Film theory：电影理论- Film director：电影导演7. Television studies：电视学- TV production：电视制作- TV broadcasting：电视广播- TV ratings：电视收视率8. Radio studies：广播学- Radio production：广播制作- Radio broadcasting：广播播放- Radio host：广播主持人9. Internet studies：互联网学- Online journalism：在线新闻- Social media：社交媒体- Digital marketing：数字营销10. Media literacy：媒体素养- Media consumption：媒体消费- Media influence：媒体影响- Media literacy education：媒体素养教育11. Media industry：媒体产业- Media conglomerate：媒体联合企业- Media regulation：媒体监管- Media market：媒体市场12. Media research：媒体研究- Media content analysis：媒体内容分析- Media audience research：媒体受众研究- Media effects research：媒体影响研究13. Media convergence：媒体融合- Cross-media：跨媒体- Multimedia：多媒体- Transmedia storytelling：跨媒体叙事14. Media literacy：媒体素养- Critical media literacy：批判性媒体素养- Visual literacy：视觉素养- Digital literacy：数字素养15. Communication theory：传媒学理论- Agenda-setting theory：议程设置理论- Cultivation theory：耕耘理论- Social learning theory：社会学习理论本文提供了一份传媒学英语词汇大全，包含了多个传媒学专业的领域和相关术语。
[广告传媒]英语翻译词汇系列-广告用英文
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社论式广告advertorial倡导广告advocacy advertising伏击式营销ambush marketing视听材料audiovisual materials公告牌bulleting boards社会参与co mmunity involvement企业广告corporate advertising企业识别广告corporate identity advertising危机管理crisis management娱乐entertainment展品exhibits特写feature articles内部通报house organ以货代款in kind机构广告institutional advertising游说lobbying前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling慈善行为philanthropy招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赞助sponsorship赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience co mposition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share 交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication毛评点gross rating points开机家庭HUT形象移植i magery transfer信息式广告in formercial互相连接interconnect存货inventory地方时间local time赔偿条件make-goods广播电视网networks网外辛迪加o ff-network syndication协办participation basis占位价格preemption rate黄金时段pri me ti me节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station赞助sponsorship点播广播spot announcement点播广播spot radio受众总数total audience总体受众计划total audience plan电视家庭TVHH特高频UHF甚高频VHF广告网络ad networks广告查询ad request横幅广告banner阔幅说明书broadsides手册brochures商业回邮件business reply mail按钮button有线调制解调器cable-modem目录catalogs光驱CD-ROM分类广告Web站classified ad Web site点击率click rate点进率click-throughs编辑名录co mpiled lists小甜饼cookies立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直接电脑Direct PC直邮广告direct-mail advertising折页folders主页ho me pages专属名录houselists内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider插播广告interstitial关键词keyword电脑亭kiosk信件公司letter shop名录经纪人list broker邮件反应名录mail-response lists明信片postcards推播技术push technology销售信函sales letters搜索引擎search engines邮简sel f-mailers赞助sponsorship公告书statement stuffersWeb浏览器Web browser网页Web pageWeb电视Web TV万维网World Wide Web广告调查advertising research态度测试attitude tests中心场所测试central location tests混杂测试clutter tests直接提问法direct questioning试验法experi mental method小组讨论focus group正试调查formal research成见效应halo effect深度访问in-depth interview非正式/试调查in formal research查询测试inquiry tests深度调查技术intensive techniques营销信息系统marketing information system, MIS 营销调查marketing research市场markets媒介种类media class媒介调查media research媒介细分media subclass媒介单位media units媒介载体media vehicles产品merchandise讯息message动机motives非概率抽样nonprobability samples观察法observation method事后测试posttesting事前测试pretesting初级信息pri mary data投射法projective techniques定性调查qualitative research定量调查quantitative research随机概率抽样random probability samples回忆测试recall tests信度reliability销售测试sales tests样本sample样本单位sample units二级信息secondary data全面调查survey试验市场test market通用产品代码universal product code母体universe效度validity广告印象advertising impression广告反应曲线advertising response curve 注意度attention value受众audience受众目标audience objectives间歇式排期blinking品牌开发指数brand development index 集中式bursting品种开发指数category development index 发行量circulation持续性continuity持续式continuous schedule成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value市场、资金、媒介、组合、方法5Ms起伏式flighting schedule频次frequency总印象gross impressions毛评点gross rating points市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehicles讯息力度message weight方法methodology组合媒介法mi xed-media approach资金money驱动值motivation value看见机会opportunity to see脉冲式pulsing schedule视听率rating到达率reach每册读者数readers per copy近期策划recency planning路障式roadblocking外溢媒介spillover media增效效应synergy电视户television households发行量审核局ABC出血bleed批量折扣bulk discounts行业杂志business magazines发行量审核circulation audit分类广告classified ads纽约分类广告网络CANNY分类图片广告classified display ads截稿日期closing date彩色样品纸条color strip混合收费制combination rates消费者杂志consumer magazines合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs千人成本CPM封面日期cover date封面位置cover position购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications统一收费制度flat rate香味纸条fragrance strips频率折扣frequency discounts黄金版位full position门式折页gatefold地理版geographic editions基本发行量guaranteed circulation横向刊物horizontal publication独立购物指南independent shopping guide 插页insert加插刊登通知insertion order岛形半版island halves小单元junior unit地方城市杂志local city magazine杂志出版人协会MPA媒介采购员media buyer媒介标尺调查有限公司MRI全国性杂志national magazines全国性价格national rate美国报业协会NAA报纸版面库NSB上市日期on-sale date公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad.自选版位费preferred-position rates预印广告插页preprinted inserts初级发行量pri mary circulation清样proo f copy公告public notice费率基准rate base价目表rate card阅读告示reading notice地区性刊物regional publications任意版位费制ROP advertising rates二级读者量secondary/pass-along readership 欠资收费制short rate赛蒙斯市场调查局SMRB多胞胎版split runs标准广告单位SAU标准收费与数据服务公司SRDS标准型报纸standard-size newspaper周日增刊Sunday supplement小报型报纸tabloid newspaper撕样tear sheets三维广告3-D ads纵向刊物vertical publication数量折扣volume discounts周报weekly newspapers广告津贴advertising allowance回购津贴buyback allowance目录catalog减价促销cents-off pro motion套装赠送co mbination offer公司大会与经销商聚会co mpany conventions & dealer meetings 消费者销售推广consumer sales promotion竞赛contest联合广告cooperative/co-op advertising优惠券coupons顾客终身价值customer li fetime value数据进入data access数据管理data management数据库database数据库营销database marketing直接营销direct marketing直接反应广告direct-response advertising直接销售战略direct-sales strategy直接销售direct selling陈列津贴display allowance易地销售diverting电子优惠券electronic coupons提前购买forward buying广告插页free-standing inserts游戏game店内样品试用in-store sampling联络媒介linkage media人员销售personal selling售点材料point-of-purchase materials什锦袋装样品polybagging奖品premiu ms拉式战略pull strategy推销奖金push money/spiffs推式战略push strategy部分退款rebates近期、频次、货币方程RFM formula销售推广sales promotion样品试用sampling货位津贴slotting allowance抽奖sweepstake电话营销telemarketing贸易广告trade advertising贸易集中trade concentration贸易折扣trade deals贸易推广trade pro motion明确表示affirmative disclosure美国广告联盟AAF美国广告公司协会AAAA全国性广告主协会ANA商业促进局BBB停止/中止令cease-and-desist order比较广告co mparative advertising服罪判决书consent decree消费者保护团体consumer advocate消费者信息网络consumer information networks消费者保护主义consumeris m版权copyright更正广告corrective advertising欺骗性广告deceptive advertising推荐endorsements道德广告ethical advertising联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FDA知识产权intellectual property长期宏观论long-term macro argu ments全国广告处NAD国家广告审查局NARB国家广告审查委员会NARC非产品事实nonproduct facts营养标识与教育法Nutritional Labeling and Education Act 专利patent隐私权privacy rights夸大pu ffery短期操纵论short-term manipulative arguments社会责任social responsibility潜意识广告subliminal advertising证据substantiation证实testimonials商标trademark不正当广告un fair advertising美国专利与商标署U.S.Patent and Trademark O ffice行为广告action advertising实际消费者actual consumer广告advertising农业广告agricultural advertising作者author自传式讯息autobiographical message知晓广告awareness advertising品牌术branding工商广告business advertising企业对企业广告business-to-business advertising 渠道channel辅助材料collateral materials消费者广告consumer advertising消费者consumer译码decode直接反应广告direct-response advertising戏剧式讯息drama message编码encode农场广告farm advertising反馈feedback全球性广告global advertising商品goods观点ideas形象广告i mage advertising预定消费者i mplied consumer工业时期industrial age工业化时期industrializing age国际广告international advertising地方性广告local advertising营销marketing营销传播marketing communications营销公关marketing PR媒介medium讯息message叙述式讯息narrative message全国性广告national advertising噪音noise非商业广告noncommercial advertising非产品广告nonproduct advertising人物persona人员销售personal selling后工业时期postindustrial age前工业化时期preindustrial age过程process产品product产品广告product advertising专业广告pro fessional advertising公共关系public relations公共关系活动public relations activities公共关系广告public relations advertising受者receiver区域性广告regional advertising常规价格广告regular price-line advertising零售广告retail advertising销售推广sales promotion服务services信源source广告主/出资人sponsor资助性消费者sponsorial consumers目标受众target audience目标市场target market贸易广告trade advertising广告讯息advertising message广告计划advertising plan广告战略advertising strategy自下而上式营销bottom-up marketing传播媒介co mmuniciations media企业目标corporate objectives创意组合creative mix试验调查法empirical research method整合营销传播integrated marketing communication 顾客终身价值lifeti me customer value营销目标marketing objectives营销计划marketing plan营销战略marketing strategy需求一满足式目标need-satisfying objectives目标/任务法objective/task method销售百分比法percentage-of -sales method产品概念product concept关系营销relationship marketing销售定向式目标sales-target objectives市场份额法/广告份额法share-of-market/share-of-voice method形势分析situation analysis利益相关者stakeholderSWOT分析（优势、弱势、机遇与威胁）strength/weakness/opportunity/threat analysis 战术tacics目标受众target-audience自上而下式营销top-down marketing态度attitude品牌兴趣brand interest品牌忠诚brand loyalty企业市场business markets影响中心centers o f influence有意劝服路径central route to persuation认知cognition消费行为consumer behavior消费者决策过程consumer decision making process消费者市场consumer markets文化culture现有顾客current customers详尽可能性模型Elaboration Likelihood Model环境因素environment选择评估evaluation of alternatives评估标准evaluative criteria参考组evoked set交换exchange政府市场government markets习惯habit需要层次hierachy of needs工业市场industrial markets信息性动机in formational motives人际影响interpersonal influences认知learning市场market卖主marketers营销marketing大脑档案mental files动机motivation需要needs被动生成动机negatively originated motives舆论领袖opinion leader集团买主organizational buyers感知perception感知过滤perceptual screens无意劝服路径periphial route to persuasion 个人过程personal processes劝服persuasion生理过滤physiological screens主动生成动机positively originated motives 购后失调学说postpurchase dissonance购后评估postpurchase evaluation潜在顾客prospective customers心理过滤psychological screens参照人群reference groups经销商市场reseller markets选择性感知selective perception自我意识sel f-concept社会阶层social classes刺激stimulus亚文化subculture认知失调学说theory of cognitive dissonance 转换性动机trans formational motives国际市场transnational markets效用utility欲望wants地理人口细分geodemographic segmentation 地理细分geographic segmentation成长期growth stage隐性差异hidden differenees独立品牌individual brand诱导性差异induced differences密集分销intensive distribution引入期introductory phase特许品牌licensed brand市场细分market segmentation营销组合marketing mix成熟期maturity stage全国性品牌national brand网络营销network marketing非人员传播nonpersonal communication人员型服务people-based service显性差异perceptible differences定位position价格因素price element初级需求pri mary demand首要需求趋势primary demand trend私家品牌private label产品概念product concept产品因素product element产品生命周期product life cycle消费心态细分psychographic segmentation消费心态psychographic宣传publicity拉pull拉式战略pull strategy购买时机purchase occasion推入push推式战略push strategy转销商reseller销售推广sales promotion选择性需求selective demand选择性分销selective distribution服务service特别事件special events标准工业分类代码Standard Industrial Classification Codes 目标市场target market目标营销过程target marketing process电话营销telemarketing使用率usage rates用户身份user status垂直营销体系vertical marketing system用量细分volume seg mentation客户主管、客户联络Aes客户策划account planning广告代理公司advertising agency艺术指导art directors美术工作室art studios全国性广告主协会ANA品牌经理brand manager企业对企业广告公司business-to-business agency集中式广告部centralized advertising department分类广告classified advertising清仓广告clearance advertising联合广告cooperative advertising文案copy文案人员copywriters创意工作室creative boutique创意总监creative director分散式体制decentralized system部门式departmental system发展期development stage数字互联媒介digital interactive media直邮广告direct-mail advertising电子媒介electronic media手续费——代理费混合制fee-co mmission combination 外国媒介foreign media全面服务公司fullservice advertising agency普通消费者广告公司general consumer agency全球性卖主global marketers集团式group system横向联合广告horizontal cooperative advertising专属广告公司in-house agency奖励制incentive system独立制作社independent production house独立调查公司independent research company机构广告institutional advertising整合营销传播integrated marketing communications互联广告公司interactive agency国际广告公司international agency国际媒介international media国际化架构international structure地方性广告local advertising地方广告公司local agency维持期maintenance stage经营总监management supervisors差价markup媒介media媒介购买公司media-buying service媒介代理费media co mmission跨国公司multinational corporations全国性广告主national advertiser全国性广告公司national agency户外广告outdoor advertising点point关系预备期prerelationship stage印刷媒介print media印刷厂printers产品广告product advertising区域性广告主regional advertiser区域性广告公司regional agency常规价格广告regular.price-line advertising截留费制retainer system减价广告sale advertising销售推广部sales pro motion department推测性提案speculative presentation直接费制straight-fee system下游公司supplier终结期termination stage交通广告transit advertising纵向联合广告vertical cooperative advertising 网络设计社Web design house广告礼品advertising specialty自动取款机ATM基本巴士单位basic bus展台Booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising名录Directories8张招贴eight-sheet posters电子显示屏electronic signs陈列品Exhibits陈列媒介exhibitive media全面登场full showing全球定位系统GPS车内广告牌inside cards100露出数100showing户外媒介out-of-ho me media车体招贴outside posters包装Packaging奖品Premiu ms产品安插product placement登场Showing看板Spectaculars标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones出租车外壳taxicab exteriors终点站招贴terminal posters30张招贴架30-sheet poster panel整车牌位total bus商业展示会trade shows交通广告transit advertising车站棚广州广告transit shelter advertising 录像手册video brochure广告讯息advertising message艺术Art艺术指导art direction艺术家Artist美术总监art director大创意big idea头脑风暴法Brainstorming传播媒介co mmunications media概念化Conceptualization方案人员Copywriter创意纲要creative brief创意总监creative director创意过程creative process创意金字塔creative pyramid创意creative创造creativity感性诉求emotional appeals控险家explorer事实型思维fact-based thinking信息性informational法官judge指定mandatories讯息战略message strategy非文字Nonverbal产品概念product concept理性诉求rational appeals目标受众target audience技巧technical转换性transformational价值型思维value-based thinking文字的verbal形象化visualization战士warrior样片ani matic动画技法ani mation techniques声频audio艾耶1号式Ayer No.1利益式标题benefit headlines正文body copy粗体boldface照相制版camera-ready art表演纲要casting brief结尾close命令式标题command headlines末稿co mprehensive layout/comp演示demonstration设计design技巧式正文device copy对白/独白式正文dialog/monolog copy旁白donut标题headline吸引技巧hook图标icon插图画家illustrators企业形象式正文institutional copy整合广告integrated commercial内容段落interior paragraphs斜体italic歌谣式jingles肩题kicker布局图layout预备段落lead-in paragraph生活方式式技法lifestyle techniques标志logotypes助记手段mnemonic device音乐式广告musical co mmercials音乐标志musical logo叙述式正文narrative copy新闻/信息式标题news/information headlines 出镜头on camera拼版paste up摄影师photographers图片说明式正文picture-caption copy方框图片式布局picture-window layout招贴式格式poster-style format主持人式广告presenter commercial启发式标题provocative headlines疑问式标题question headlines广播人物radio personality脚本script印签seal生活片段slice of life口号slogans故事板storyboard故事板草图storyboard roughs直截了当式straight announcement直接推销式正文straight-sell copy副标题subhead标题句taglines证言testimonial正文text主题句theme lines小样thu mbnail收尾trial close图形部分visuals旁白voiceover模拟校样analog proof动画ani mation合成片answer print光圈aperture音控台audio console底片base art出血版bleeds蓝线blueline照相排版术camera-ready art字符计算式character-count method 电影摄影师cinematographer截止期closing date色基color key分色color separation连续调continuous tones控制室control room组排copy cast封面纸cover paper青、黄、红、黑印刷CYMK printing 数字媒介digital media数字校样digital proof数码视频效应装置D VE units导演director特排字体display type复制带dubs拷贝dupes电子制作electronic production晒版台纸flats四色印刷four-color process网目凸版hal fone plate网屏hal ftone screen互动电视interactive TV任务夹job jacket出格kerning电脑亭kiosk加空铅leading硬性软片line fil m线画版line plate实景真人live action外景地location制片场lot指令mandatories公共场所mass audience venue母带master tape合成样片mi xed interlock助记手段mnemonic device多媒体演示multimedia presentation正色投影胶片orthographic film透明塑料膜overlay个人场所personal audience venue平台使用费platform licensing后期制作阶段postproduction phase开印前阶段prepress phase预备阶段preproduction phase印刷制作经理print production manager 印刷制作过程print production process 非公开场所private audience venue制片人producer制作阶段production phase复映复播追加酬金residual fee反差套印reverse knockout无衬线字体sans serif最低合同工资scale衬线字体seri f一场session特技special effects插播广告spots剥版stripping叠supers演播人员talent自动台词提示器teleprompter课本纸text paper正文字体text type合套trap字系type families排印工艺typography网页Web page单词计算式word-count method 工作样片work print书写纸writing paper。
(广告传媒)A广告公司中常用英语词汇
4A 广告公司中常用英语词汇(zt)below-the-line advertising 线下广告除线上广告以外的各种广告形式。
如促销广告(sales promotion advertising) 购物点广告(P.O.Padvertising) ，直接邮递广告(direct mailadvertising) ，还包括举办展览会(exhibition) 和发起某项活动(sponsorship) 等。
billboard advertising 路牌广告张贴或直接描绘在固定路牌上的广告。
一般用喷绘或油漆手工绘制在路牌上。
brand advertising 品牌广告宣传产品品牌的广告，旨在建立品牌忠诚度( brand loyalty )，使消费者或用户乐于认定或接受广告中的牌号。
亦称产品广告( product advertising )。
brand preference 品牌偏好在同一类商品中，消费者对某一种品牌具有偏好而指定购买。
其原因主要是使用后的满足感。
品牌偏好与消费者的生活方式和消费习惯也有关。
brand insistence 品牌坚持消费者购买某一种商品时指定要某一品牌，而其他品牌不能替代。
先决条件是该品牌的产品质量好，广告有说服力，消费者用后感到满意。
品牌坚持是产品广告的最高目标。
brand loyalty 品牌忠诚指消费者对某一品牌具有特殊的嗜好，因而在不断购买此类产品时，仅仅是认品牌而放弃对其他品牌的尝brand name 产品名称产品的名称即“品牌名称”。
好的品牌名称必须简洁、易读、易记、易写。
美国有为产品取名的专业机构，他们利用电脑，把26个英文字母搭配成各种名称。
有些品牌著名于世界，如克宁奶粉(Klim )，柯达(Kodak)等。
品牌名称可以作为注册商标，但应符合商标法的规定。
buyer 's market 买方市场或称买主市场。
是以买方为中心的市场。
当高超上卖主多买主少，商品供过于求，卖主竞相推销商品，买主呈观望态势，往往会导致商品价格下跌。
广告英语词汇大全
广告英语词汇大全广告英语词汇大全：1. Advertisement 广告2. Advertising 广告业3. Advert 广告4. Advertiser 广告客户5. Target audience 目标受众6. Campaign 活动7. Brand 品牌8. Product 产品9. Service 服务10. Marketing 市场营销11. Promotion 促销12. Sales 销售13. Endorsement 背书，认可14. Sponsor 赞助商15. Commercial 商业广告16. Advertisement agency 广告代理机构17. Public relations 公共关系18. Media 媒体19. Print media 印刷媒体20. Television 电视21. Radio 广播22. Newspaper 报纸23. Magazine 杂志24. Billboard 广告牌25. Web banner 网页横幅广告26. Social media 社交媒体27. Online marketing 网络营销28. Direct marketing 直接营销29. Promotional material 促销材料30. Logo 商标31. Slogan 口号32. Jingle 广告歌33. Call to action 行动号召34. Incentive 奖励35. Discount 折扣36. Free 免费37. Sale 销售活动38. Limited time offer 限时优惠39. Special offer 特别优惠40. Exclusive 独家的41. New 新品42. Innovative 创新的43. Best-selling 畅销的44. High quality 高质量45. Affordable 价格合理的46. Reliable 可靠的47. Eco-friendly 环保的48. Trendy 时尚的49. Unique 独特的50. Effective 有效的希望以上词汇能对您有所帮助！广告英语词汇大全继续：51. Innovative 创新的：在广告世界中，创新是关键。
广告行业英语词汇
命令式标题 command headlines 末稿 comprehensive layout/comp 演示 demonstration 设计 design 技巧式正文 device copy 对白/独白式正文 dialog/monolog copy 旁白 donut 标题 headline 吸引技巧 hook 图标 icon 插图画家 illustrators 企业形象式正文 institutional copy 整合广告 integrated commercial 内容段落 interior paragraphs 斜体 italic 歌谣式 jingles 肩题 kicker 布局图 layout 预备段落 lead-in paragraph 生活方式式技法 lifestyle techniques 标志 logotypes 助记手段 mnemonic device
包装 packaging
奖品 premiums
产品安插 product placement
登场 showing
看板 spectaculars
标准户外广告 standardized outdoor advertising
成品招贴 stock posters
优惠赠券 take-ones
出租车外壳 taxicab exteriors
印刷制作过程 print production process 非公开场所 private audience venue 制片人 producer 制作阶段 production phase 复映复播追加酬金 residual fee 反差套印 reverse knockout 无衬线字体 sans serif 最低合同工资 scale 衬线字体 serif 一场 session 特技 special effects 插播广告 spots 剥版 stripping 叠 supers 演播人员 talent 自动台词提示器 teleprompter 课本纸 text paper 正文字体 text type 合套 trap 字系 type families 排印工艺 typography 网页 Web page
广告行业常见英语词汇,word版
·广告英语·常用词汇表·广告策划1. 4P 营销4P 组合 =Product, Price, Place, Promotion mix2. 4C 营销4C 组合 =Consumer wants and needs, Cost, Convenience,Communication3. IMC 整合营销传播 =Integrated Marketing Communication4. launch 上市，启动5. campaign 广告活动，广告战役，广告全案6. case 案例7. biz 商业 =business，新闻中常见此缩写。
8. sponsor 赞助商9. marketing mix 营销组合10. product 产品11. life cycle 产品生命周期12. place 渠道13. channel 渠道14. retailer 零售商，经销商15. logistics 物流16. mall 大型购物中心17. supermarket 超市18. convinient store 便利店19. PR 公关 =Public Relationships20. guanxi 关系即汉语“关系”发音，成为新的英语外来词。
21. publicity 宣传22. spokesman 代言人/发言人23. news release 新闻稿24. personal selling 人员销售25. SP 促销=Sales promotion26. stimulate 刺激，激励27. sample 赠品28. discount 折扣29. price-off 折价30. free 免费31. coupon 优惠券32. POP 售卖点广告 =Point of Purchase33. base 基于34. consumer 消费者35. customer 顾客36. CS 顾客满意度 =Customer Satisfaction37. CRM 客户关系管理 =Customer Relationship Management38. consumer insight 消费者洞察39. target 目标40. potential consumer 潜在消费者41. SOM 市场占有率 =Share of Market42. B2B，C2C，B2C B=business，C=consumer，2=to43. budget 经费预算44. expenditure 花费45. expense 花费46. cost 成本47. fee 费用48. investment 投放，投资如，媒介投放media investment49. charge 费用50. revenue 营业额，营收如，广告advertising revenue51. profit 利润，收益52. segmentation 市场细分如，marketing segmentation53. Niche market 利基市场，小众市场54. project management 项目管理55. local 本土的，本地的56. global 全球的57. the greater China market 大中华市场通常指大陆+香港+澳门+台湾，广义甚至包括新加坡、马来西亚。
传媒英语专业词汇
传媒英语专业词汇accredited journalist n. 特派记者 advertisement n．广告． advance n．预发消息；预写消息 affair n．桃色新闻；绯闻 anecdote n．趣闻轶事 assignment n．采写任务 attribution n. 消息出处，消息来源 back alley news n. 小道消息 back grounding n．新闻背景 Bad news travels quickly. 坏事传千里。
banner n．通栏标题 beat n．采写范围 blank vt. "开天窗" body n. 新闻正文 boil vt．压缩(篇幅) box n. 花边新闻 brief n. 简讯 bulletin n．新闻简报 byline n. 署名文章 caption n．图片说明 caricature n．漫画 carry vt．刊登 cartoon n．漫画 censor vt. 审查(新闻稿件)，新闻审查 chart n．每周流行音乐排行版 clipping n．剪报 column n．专栏；栏目 columnist n．专栏作家 continued story 连载故事;连载小说 contributing editor 特约编辑 contribution n．(投给报刊的)稿件;投稿 contributor n．投稿人 copy desk n．新闻编辑部 copy editor n．文字编辑 correction n．更正(启事) correspondence column读者来信专栏 correspondent n.驻外记者；常驻外埠记者 cover vt．采访;采写 cover girl n. 封面女郎 covert coverage 隐性采访;秘密采访 crop vt．剪辑(图片) crusade n．宣传攻势 cut n．插图vt．删减(字数) cut line n．插图说明 daily n．日报 dateline n．新闻电头 deadline n．截稿时间 dig vt．深入采访；追踪(新闻线索)；“挖”(新闻) digest n．文摘 editorial n．社论 editorial office 编辑部 editor's notes 编者按 exclusive n．独家新闻 expose n．揭丑新闻；新闻曝光 extra n．号外 eye-account n．目击记;记者见闻 faxed photo 传真照片 feature n．特写；专稿 feedback n．信息反馈 file n．发送消息；发稿 filler n．补白 First Amendment (美国宪法)第一修正案(内容有关新闻、出版自由等) five "W's" of news 新闻五要素 flag n．报头;报名 folo (=follow-up) n．连续报道 Fourth Estate 第四等级(新闻界的别称) freedom of the Press 新闻自由 free-lancer n．自由撰稿人 full position 醒目位置 Good news comes on crutches. 好事不出门。
ad常用词汇
ae——account executive——客户代表，或客户执行。
代表广告公司接受广告主各种业务，并负责整体执行的人。
account group——业务小组。
广告公司内负责某特定客户之工作小组。
以ae 为中心，成员包括行销企划、创意、媒体等工作人员，替客户执行广告企划设定、广告表现制作、媒体安排等业务。
appeal point——诉求点。
广告讯息中，最能打动消费者心理，并引起行动的重点。
brain storming——动脑会议。
可自由发想，不受限制的讨论会议。
brand image——品牌形象。
消费者对商品品牌之印象。
cf——commercial film——乃广告影片是也，可不是电视广告脚本哦，commercial 是电视广告脚本。
competitive presentation——比稿。
有的广告主不会将广告计划立即委托一家广告公司，而是让多家广告公司彼此竞争，再从中选择最优秀、最满意的广告公司。
copywriter——文案（撰文人员）。
负责广告文案的专门写作。
ci——corporate identity——企业识别。
以统一性的标志表示企业的理念、文化以及经营的任务。
creative boutique——创意工作室。
“boutique”为法语中商店的意思，指专门零售店，特别是指贩卖流行物品、装饰品的商店。
以这种语意为背景，由少数人组成、专门制作广告的公司，便称为小型制作专业广告公司。
direct response advertising——直效广告。
需要从潜在客户处得到简单回应的广告。
例如邮购、直接信函、电讯行销，及有线电视购物频道。
直效广告必须是双向沟通的。
director——指导。
在整个广告作业中，担任指导之专业职务。
依照其经验不同，指导可分为资深指导（senior director)、指导（director）和助理指导（assistant director）。
指导有以下各专业职位：account director（业务指导）creative director（创意指导）arts director（美术指导）copy director（文案指导）media director（媒体指导）planning director（企划指导）finisher——完稿员。
和advertising有关的单词
和advertising有关的单词：1.Advertising广告广告活动2.Ads 广告物3.Account Executive 客户主管4.account 客户项目5.account planning 客户策划6.Account Services 客户部7.account service 客户服务8.Art Director美术指导9.advertising campaign 广告活动10.advertising agency 广告代理商11.4A ( American association of advertising agencies) 美国广告代理商协会12.above-the-line advertising 线上广告.广告代理商能从媒介获得代理费的广告13.regulatory matters广告规章和法规14.agency profit management利润管理15.advertising department 广告部16.airport advertising 机场广告17.Appeal 诉求18.area sampling 区域抽样19.Audience 受众.接受广告的公众,也就是广告的对象20.audience composition 受众构成21.audience share 受众份额22.audio-visual advertising 视听广告23.Audit Bureau of Circulation 销数审计局.1914年始创于美国（简称ABC）24.Animation 动画25.advertising letter 或sales letter广告函。
传媒与广告英语词汇大全
传媒与广告英语词汇大全传媒（Media）广告（Advertising）数字媒体（Digital Media）媒体策划（Media Planning）媒体购买（Media Buying）大众传媒（Mass Media）新媒体（New Media）传媒经济学（Media Economics）传媒伦理（Media Ethics）传媒研究（Media Studies）传媒产业（Media Industry）传媒学（Media Science）互动传媒（Interactive Media）媒介效果（Media Effect）传媒监管（Media Regulation）传媒传播（Media Communication）信息传播（Information Transmission）传媒科技（Media Technology）传媒趋势（Media Trend）广告业务（Advertising Business）广告策略（Advertising Strategy）广告创意（Advertising Creativity）广告代理（Advertising Agency）广告公司（Advertising Company）广告宣传（Advertising Promotion）广告投放（Advertising Placement）广告预算（Advertising Budget）广告效果（Advertising Effect）品牌广告（Brand Advertising）电视广告（Television Advertising）广播广告（Radio Advertising）印刷广告（Print Advertising）户外广告（Outdoor Advertising）互联网广告（Internet Advertising）社交媒体广告（Social Media Advertising）市场营销（Marketing）市场调研（Market Research）市场定位（Market Positioning）市场份额（Market Share）市场竞争（Market Competition）目标市场（Target Market）消费者行为（Consumer Behavior）品牌意识（Brand Awareness）市场推广（Marketing Promotion）营销策略（Marketing Strategy）营销推广（Marketing Campaign）市场营销经理（Marketing Manager）广告推广经理（Advertising Manager）传媒专业（Media Major）广告设计师（Advertising Designer）传媒工作者（Media Practitioner）广告教育（Advertising Education）媒体监测（Media Monitoring）广告投资（Advertising Investment）传媒创新（Media Innovation）广告媒体（Advertising Medium）传媒渠道（Media Channel）传媒咨询（Media Consulting）广告传媒（Advertising Media）传媒法规（Media Regulations）媒体行业（Media Sector）传媒职业（Media Career）传媒管理（Media Management）广告展览（Advertising Exhibition）广告效果评估（Advertising Evaluation）传媒招聘（Media Recruitment）媒体素养（Media Literacy）广告宣传片（Advertising Commercial）传媒发展（Media Development）传媒传播学（Media Communication）广告文案（Advertising Copy）传媒道德（Media Ethics）广告标语（Advertising Slogan）传媒交流（Media Exchange）广告费用（Advertising Costs）传媒课程（Media Courses）广告排名（Advertising Ranking）传媒市场（Media Market）广告媒体投放（Advertising Media Placement）传媒商务（Media Business）广告投放时间（Advertising Schedule）传媒专业学位（Media Professional Degree）广告宣传活动（Advertising Campaign）传媒领域（Media Field）广告传媒行业发展（Advertising and Media Industry Development）总结：以上是传媒与广告英语词汇的大全，涵盖了传媒和广告领域的相关术语和名词。
传媒英语词汇大全学习新闻报道广告和传媒行业的英文英语词汇
传媒英语词汇大全学习新闻报道广告和传媒行业的英文英语词汇传媒英语词汇是广告和传媒行业工作者必备的基本素养之一。
掌握相关词汇可以提高新闻报道和广告创作的专业度，进而提升整体传媒行业的水平。
本文将为大家介绍一些常用的传媒英语词汇，涵盖新闻报道和广告领域的关键词汇。
一、新闻报道英语词汇1. Headline：新闻标题2. Breaking news：突发新闻3. Exclusive：独家新闻4. Scoop：新闻爆料5. Press conference：新闻发布会6. Front-page news：头版新闻7. Feature story：特写报道8. Lead：引语，开篇9. Byline：署名10. Investigative journalism：调查新闻11. Editorial：社论12. Op-ed：专栏13. Live report：现场报道14. Press release：新闻稿15. Photojournalist：摄影记者二、广告英语词汇1. Advertisement/Ad：广告2. Target audience：目标受众3. Marketing：市场营销4. Branding：品牌塑造5. Campaign：广告活动6. Tagline：口号7. Slogan：标语8. Billboard：广告牌9. Product placement：植入式广告10. Creative director：创意总监11. Copywriter：广告文案师12. Call to action：号召行动13. Endorsement：代言14. Market research：市场调研15. ROI (Return on Investment)：投资回报率三、传媒行业英语词汇1. Media：媒体2. Journalism：新闻学3. PR (Public Relations)：公关4. Press：新闻界5. Broadcast：广播6. TV station：电视台7. Radio station：广播电台8. Newspaper：报纸9. Magazine：杂志10. Journalist：记者11. Editor：编辑12. Anchor：主持人13. Newsroom：新闻编辑室14. Media coverage：媒体报道15. Mass communication：大众传媒通过学习以上传媒英语词汇，可以更好地理解和应用于新闻报道和广告创作当中，提高传递信息的准确性和专业性。
广告英语单词
广告英语单词广告是商业传播的重要手段之一。
在广告领域，英语单词被广泛应用，起到准确表达和传递信息的作用。
本文将介绍一些常用的广告英语单词，帮助读者更好地理解和运用这些单词。
一、广告类型相关单词1. Advertisement (广告) - 指商业活动中通过媒体传递信息的方式，以促进销售、推广产品或服务。
2. Commercial (商业广告) - 在电视、广播等媒体上播放的广告，通常是为了推销商品或服务而制作的。
3. Print ad (印刷广告) - 出现在各种印刷媒体中的广告形式，如报纸、杂志、海报等。
4. Online ad (在线广告) - 在互联网上进行的广告宣传活动，包括横幅广告、弹窗广告、搜索引擎广告等。
5. Social media ad (社交媒体广告) - 在社交媒体平台上进行的广告投放，如Facebook广告、Instagram广告等。
二、广告策略相关单词1. Target audience (目标受众) - 广告活动所针对的特定人群或受众群体。
2. Branding (品牌营销) - 通过广告手段来塑造和推广企业或产品的品牌形象。
3. Advertising campaign (广告活动) - 针对特定目标的一系列广告策划和执行活动，通常有时间限制。
4. Promote (促销) - 通过广告手段宣传和推广产品或服务，以增加销售和知名度。
5. Call to action (号召行动) - 在广告中明确要求受众采取某种行动的表达方式，如“点击链接”、“拨打电话”等。
三、广告效果相关单词1. Impressions (曝光量) - 广告在特定时间内出现或被播放的次数，可用于衡量广告的露出度。
2. Click-through rate (点击率) - 在线广告中，广告被点击的次数与广告的曝光量之比，用于衡量广告的点击效果。
3. Conversion rate (转化率) - 广告获得实际转化行为（如购买、注册等）的比例，用于衡量广告的营销效果。
传媒常用英文单词
传媒常用英文单词汇编Aaccredited journalist n. 特派记者advertisement n．广告．advance n．预发消息；预写消息Academy Award 奥斯卡金像奖audience rating 收视率authoritative information 官方消息affair n．桃色新闻；绯闻anecdote n．趣闻轶事assignment n．采写任务attribution n. 消息出处，消息来源Bback alley news n. 小道消息back grounding n．新闻背景Bad news travels quickly. 坏事传千里。
banner n．通栏标题beat n．采写范围blank vt. "开天窗"body n. 新闻正文boil vt．压缩(篇幅)box n. 花边新闻brief n. 简讯bulletin n．新闻简报byline n. 署名文章Ccaption n．图片说明caricature n．漫画carry vt．刊登cartoon n．漫画censor vt. 审查(新闻稿件)，新闻审查chart n．每周流行音乐排行版clipping n．剪报column n．专栏；栏目columnist n．专栏作家continued story 连载故事;连载小说contributing editor 特约编辑contribution n．(投给报刊的)稿件;投稿contributor n．投稿人copy desk n．新闻编辑部copy editor n．文字编辑correction n．更正(启事) correspondence column读者来信专栏correspondent n.驻外记者；常驻外埠记者cover vt．采访;采写cover girl n. 封面女郎covert coverage 隐性采访;秘密采访crop vt．剪辑(图片)crusade n．宣传攻势cut n．插图 vt．删减(字数)cut line n．插图说明Ddaily n．日报dateline n．新闻电头deadline n．截稿时间dig vt．深入采访；追踪(新闻线索)；“挖”(新闻)digest n．文摘Eeditorial n．社论editorial office 编辑部editors notes 编者按exclusive n．独家新闻expose n．揭丑新闻；新闻曝光extra n．号外eye-account n．目击记;记者见闻Ffaxed photo 传真照片feature n．特写；专稿feedback n．信息反馈file n．发送消息；发稿filler n．补白First Amendment (美国宪法)第一修正案(内容有关新闻、出版自由等) five "Ws" of news 新闻五要素flag n．报头;报名folo (=follow-up) n．连续报道Fourth Estate 第四等级(新闻界的别称)freedom of the Press 新闻自由free-lancer n．自由撰稿人front page 头条front row seat 首席记者full position 醒目位置GGood news comes on crutches. 好事不出门。
各种广告的英文表达
各种广告的英文表达
product placement=植入广告
ad=advertisement=（印刷媒体）广告
commercial=（电视、广播）广告
billboard=（户外大型）广告牌
poster=（户外较小的）海报
junk mail=垃圾邮件
flyer=（大马路上发的）传单
blurb=（书封面上的）推荐广告
banner ad=（网站上的）广告条
pop-up ad=（网站上的）弹出广告
classified ad=（报纸的）分类广告
personal ad=（报纸的）求偶广告
teaser ad=悬念广告（一系列广告中的一个，留下悬念吸引大家看下一个广告）promo=广告短片
jingle=广告歌
advertising slogan=广告语
advertising agency=广告公司
commercial break=（电视、广播节目插播的）广告时间
如果你也一直好奇advertise、advertising、advertisement的区别——> advertise=（动词）做广告
advertising=（名词）做广告、和广告相关的东东ad=advert=advertisement=（名词）一则广告>>长知识了吧？。
广告英语单词
广告英语单词广告英语单词在商业领域中扮演着至关重要的角色。
无论是在品牌推广、市场营销还是商业交流中，掌握一些常用的广告英语单词对于提升商业能力和拓展市场非常重要。
本文将介绍一些常用的广告英语单词，帮助读者更好地理解和运用这些单词。
一、品牌广告词汇1. Brand (品牌): 指特定的产品、服务或公司的名称和标志。
2. Logo (商标、标志): 用来标识和识别品牌的图形或符号。
3. Slogan (口号、标语): 简洁而有力的表达方式，用来概括品牌的核心理念。
4. Tagline (标签语、口号): 通常是品牌标志和产品名称之间的短语，用来强化品牌形象。
5. Identity (身份): 指品牌在市场中的独特个性和特征，能让消费者认知和辨识。
6. Positioning (定位): 建立品牌在消费者心目中的独特地位和形象。
二、广告媒体词汇1. Advertisement (广告): 简称为ad，用来推销产品或服务的信息。
2. Campaign (广告活动): 有组织和连贯性的广告推广活动。
3. Commercial (商业广告): 用于电视、广播或网络媒体播放的广告。
4. Billboard (广告牌): 在街头、高速公路等场所用于展示广告的大型牌面。
5. Print media (印刷媒体): 指报纸、杂志等印刷出版物。
6. Social media (社交媒体): 指如Facebook、Twitter等网络社交平台。
7. Online advertising (网络广告): 在互联网上展示的广告形式，包括横幅广告、弹窗广告等。
三、广告策略词汇1. Target audience (目标受众): 产品或服务的最理想消费者群体。
2. Market segmentation (市场细分): 将市场划分为不同的消费者组，以便更精准地进行定位和营销。
3. Ad placement (广告投放): 广告在媒体中的位置和方式，如头版广告、封底广告等。
广告行业必须用到的英语词汇
控险家explorer
事实型思维fact-based thinking
信息性informational
社论式广告advertorial
倡导广告advocacy advertising
伏击式营销ambush marketing
视听材料audiovisual materials
故事板草图storyboard roughs
直截了当式straight announcement
直接推销式正文straight-sellcopy
副标题subhead
标题句taglines
证言testimonial
正文text
主题句theme lines
小样thumbnail
收尾trial close
广告行业必须用到的英语词汇
导语：广告是为了某种特定的需要，通过一定形式的媒体，公开而
广泛地向公众传递信息的宣传手段。下面是YJBYS小编收集整理的广
告行业必须用到的英语词汇，欢迎参考!
艺术方向art direction
艺术家artist
美术总监art director
大创意big idea
头脑风暴法brainstorming
特写feature articles
内部通报house organ
以货代款in kind
机构广告institutional advertising
游说lobbying
前期市场企业广告market prep corporate advertising
营销公关marketing public relation
公告牌bulleting boards
社会参与cห้องสมุดไป่ตู้mmunity involvement
传媒与广告行业英语词汇大全
传媒与广告行业英语词汇大全IntroductionIn the dynamic world of media and advertising, it is crucial for professionals to have a strong command of English vocabulary. This comprehensive guide aims to provide an extensive list of English words and phrases commonly used in the industry. From media platforms to advertising strategies, this resource will equip individuals with the language tools needed to effectively navigate this sector.1. Media Platforms1.1 Television- Broadcasting- Program- Prime time- Ratings- Commercial break- Audience- Viewer1.2 Radio- Frequency- DJ (Disc Jockey)- Podcast- Jingle- Talk show- Radio station- Airtime1.3 Print Media- Newspaper- Magazine- Article- Headline- Circulation- Editor- Press release1.4 Digital Media - Website- Social media- Blog- Online advertising - Analytics- Viral content- Influencer2. Advertising Strategies2.1 Traditional Advertising- Billboard- Print advertisement- Direct mail- Sponsorship- Product placement- Outdoor advertising- Brochure2.2 Digital Advertising- Banner ads- Search engine optimization (SEO) - Pay-per-click (PPC)- Cost per mille (CPM)- Retargeting- Ad campaign- Native advertising2.3 Public Relations- Press conference- Crisis management- Media relations- Branding- Press kit- Publicity stunt- Reputation management 3. Market Research3.1 Consumer Behavior - Demographics- Target audience- Market segmentation- Focus group- Survey- Psychographics- Consumer trends3.2 Data Analysis- Statistical analysis- Data mining- Quantitative research- Qualitative research- Market research report- Survey questionnaire- Sampling4. Media Buying and Planning 4.1 Media Negotiation- Rate card- Negotiation- Media buying agency- Media planner- Media schedule- Audience measurement- Upfronts4.2 Media Metrics- Impressions- Click-through rate (CTR)- Conversion rate- Cost per acquisition (CPA) - Return on investment (ROI) - Gross rating point (GRP) - Cost per thousand (CPM) 5. Copywriting and Design 5.1 Copywriting- Slogan- Tagline- Call-to-action (CTA)- Headline- Body copy- Brand voice- Tone and style5.2 Graphic Design- Layout- Typography- Logo- Color scheme- Visual hierarchy- White space- Brand identityConclusionMastering the English vocabulary specific to the media and advertising industry is essential for professionals seeking success in this field. This comprehensive list of words and phrases serves as a valuable resource to enhance communication, whether it be in media platforms, advertising strategies, market research, media buying, or copywriting and design. By familiarizing themselves with these terms, individuals can effectively navigate and excel in the ever-evolving landscape of the media and advertising industry.。
广告英文术语大全（优秀范文五篇）
广告英文术语大全（优秀范文五篇）第一篇：广告英文术语大全广告英文术语大全广告英语术语——创作用语广告讯息advertising message 艺术art艺术方向art direction 艺术家artist美术总监art director 大创意big idea头脑风暴法brainstorming传播媒介communications media 概念化conceptualization 文案人员copywriter 创意纲要creative brief 创意总监creative director 创意过程creative process 创意金字塔creative pyramid 创意creative 创造creativity感性诉求emotional appeals 控险家explorer事实型思维fact-based thinking 信息性informational 法官judge指定mandatories讯息战略message strategy 非文字nonverbal产品概念product concept 理性诉求rational appeals 目标受众target audience 技巧technical转换性transformational价值型思维value-based thinking 文字的verbal形象化visualization 战士warrior 样片animatic动画技法animation techniques 声频audio艾耶1号式Ayer No.1利益式标题benefit headlines 正文body copy 粗体boldface 照相制版camera-ready art 表演纲要casting brief 结尾close 命令式标题command headlines 末稿comprehensive layout/comp 演示demonstration 设计design技巧式正文device copy对白/独白式正文dialog/monolog copy 旁白donut 标题headline 吸引技巧hook 图标icon插图画家illustrators企业形象式正文institutional copy 整合广告integrated commercial 内容段落interior paragraphs 斜体italic 歌谣式jingles 肩题kicker 布局图layout预备段落lead-in paragraph生活方式式技法lifestyle techniques 标志logotypes助记手段mnemonic device音乐式广告musical commercials 音乐标志musical logo 叙述式正文narrative copy新闻/信息式标题news/information headlines 出镜头on camera 拼版paste up摄影师photographers图片说明式正文picture-caption copy 方框图片式布局picture-window layout 招贴式格式poster-style format主持人式广告presenter commercial 启发式标题provocative headlines 疑问式标题question headlines 广播人物radio personality 脚本script 印签seal签名signature cuts 生活片段slice of life 口号slogans 故事板storyboard故事板草图storyboard roughs直截了当式straight announcement 直接推销式正文straight-sell copy 副标题subhead 标题句taglines 证言testimonial 正文text 主题句theme lines 小样thumbnail 收尾trial close 图形部分visuals 旁白voiceover模拟校样analog proof 动画animation 合成片answer print 光圈aperture音控台audio console 底片base art 出血版bleeds 蓝线blueline 照相排版术camera-ready art字符计算式character-count method 电影摄影师cinematographer 截止期closing date 色基color key分色color separation 连续调continuous tones 控制室control room 组排copy cast封面纸cover paper青、黄、红、黑印刷CYMK printing 数字媒介digital media 数字校样digital proof数码视频效应装置DVE units 导演director特排字体display type 复制带dubs 拷贝dupes电子制作electronic production 晒版台纸flats 一套铅字font四色印刷four-color process 网目凸版halfone plate 网屏halftone screen 互动电视interactive TV 任务夹job jacket 出格kerning 电脑亭kiosk 加空铅leading 硬性软片line film 线画版line plate 实景真人live action 外景地location 制片场lot指令mandatories公共场所mass audience venue 母带master tape合成样片mixed interlock 助记手段mnemonic device多媒体演示multimedia presentation 正色投影胶片orthographic film 透明塑料膜overlay个人场所personal audience venue 平台使用费platform licensing后期制作阶段postproduction phase 开印前阶段prepress phase 预备阶段preproduction phase印刷制作经理print production manager 印刷制作过程print production process 非公开场所private audience venue 制片人producer制作阶段production phase 复映复播追加酬金residual fee 反差套印reverse knockout 无衬线字体sans serif 最低合同工资scale 衬线字体serif 一场session特技special effects 插播广告spots 剥版stripping 叠supers演播人员talent自动台词提示器teleprompter 课本纸text paper 正文字体text type 合套trap 字系type families 排印工艺typography 网页Web page单词计算式word-count method 工作样片work print 书写纸writing paper广告英语术语——公共关系用语社论式广告advertorial倡导广告advocacy advertising 伏击式营销ambush marketing 视听材料audiovisual materials 公告牌bulleting boards 社会参与community involvement 企业广告corporate advertising企业识别广告corporate identity advertising 危机管理crisis management 娱乐entertainment 展品exhibits特写feature articles 内部通报house organ 以货代款in kind 机构广告institutional advertising 游说lobbying前期市场企业广告market prep corporate advertising 营销公关marketing public relation 新闻简报news/press release 意见抽样opinion sampling 慈善行为philanthropy 招贴posters 传媒炒作press agentry 传媒工具press/media kit 公共事务public affairs公共关系户public relations公共关系广告public relations advertising 宣传publicity 公众publics招聘广告recruitment advertising 声望经营reputation management 撰写讲演稿speechwriting 赞助sponsorship 赛场营销venue marketing新闻通报录像video news release广告英语术语——广播媒介用语执行证明书affidavit of performance 受众构成audiencecomposition 受众占有率audience share 时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating 一刻平均占有率average quarter-hour share 交换辛迪加barter syndication 无线电视broadcast TV 有线电视cable TV 单位成本CPP 千人成本CPM累积听众数cumulative persons 累积收听率cumulative rating 时段组合day-part mix预定市场区域designated market areas 班车时间drive time首播辛迪加first-run syndication 毛评点gross rating points 开机家庭HUT形象移植imagery transfer 信息式广告informercial 互相连接interconnect 存货inventory地方时间local time 赔偿条件make-goods 广播电视网networks网外辛迪加off-network syndication 协办participation basis 占位价格preemption rate 黄金时段prime time 节目式广告PLA 节目收率视program rating节止编排形式programming formats 视听率调查服务公司rating services 电台指定时间run-of-station 赞助sponsorship 点播广播spot announcement 点播广播spot radio 受众总数total audience总体受众计划total audience plan 电视家庭TVHH 特高频UHF 甚高频VHF广告英语术语——互动媒介用语广告网络ad networks 广告查询ad request 横幅广告banner阔幅说明书broadsides 手册brochures商业回邮件business reply mail 按钮button有线调制解调器cable-modem 目录catalogs 光驱CD-ROM分类广告Web站classified ad Web site 点击率click rate点进率click-throughs 编辑名录compiled lists 小甜饼cookies立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media 直接电脑Direct PC直邮广告direct-mail advertising 折页folders主页home pages 专属名录houselists 内部刊物house organs 互动电视interactive TV 互联网Internet互联网服务供应商Internet service provider 插播广告interstitial 关键词keyword 电脑亭kiosk信件公司letter shop 名录经纪人list broker邮件反应名录mail-response lists 明信片postcards推播技术push technology 销售信函sales letters 搜索引擎search engines 邮简self-mailers 赞助sponsorship公告书statement stuffers Web浏览器Web browser 网页Web page Web电视Web TV万维网World Wide Web广告英语术语——户外媒介用语广告礼品advertising specialty 自动取款机ATM基本巴士单位basic bus 展台booths路牌bulletin structure车内尾部招贴car-end posters 电影贴片广告cinema advertising 名录directories8张招贴eight-sheet posters 电子显示屏electronic signs 陈列品exhibits陈列媒介exhibitive media 全面登场full showing 全球定位系统GPS车内广告牌inside cards 100露出数100showing户外媒介out-of-home media 车体招贴outside posters 包装packaging 奖品premiums产品安插product placement 登场showing 看板spectaculars 标准户外广告standardized outdoor advertising 成品招贴stock posters 优惠赠券take-ones出租车外壳taxicab exteriors 终点站招贴terminal posters 30张招贴架30-sheet poster panel 整车牌位total bus商业展示会trade shows 交通广告transit advertising车站棚广州广告transit shelter advertising 录像手册video brochure广告英语术语——媒介策划用语广告印象advertising impression广告反应曲线advertising response curve 注意度attention value 受众audience受众目标audience objectives 间歇式排期blinking品牌开发指数brand development index 集中式bursting品种开发指数category development index 发行量circulation 持续性continuity持续式continuous schedule 成本效益cost efficiency 单位成本cost per point 千人成本cost per thousand 创意组合creative mix 分布目标distribution objectives 有效频次effective frequency 有效到达率effective reach 暴露值exposure value市场、资金、媒介、组合、方法5Ms 起伏式flighting schedule 频次frequency总印象gross impressions 毛评点gross rating points 市场markets 组合mechanics 媒介media媒介策划media planning 媒介载体media vehicles 讯息力度message weight 方法methodology组合媒介法mixed-media approach 资金money驱动值motivation value 看见机会opportunity to see 脉冲式pulsing schedule 视听率rating 到达率reach每册读者数readers per copy 近期策划recency planning 路障式roadblocking 外溢媒介spillover media 增效效应synergy 电视户television households广告英语术语——媒介运用用语发行量审核局ABC 出血bleed批量折扣bulk discounts行业杂志business magazines 发行量审核circulation audit 分类广告classified ads 纽约分类广告网络CANNY分类图片广告classified display ads 截稿日期closing date 彩色样品纸条color strip混合收费制combination rates 消费者杂志consumer magazines 合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs 千人成本CPM封面日期cover date 封面位置cover position 购物杂志custom magazine 日报daily newspapers人口版demographic editions 图片广告display advertising 实际收费earned rates 农业刊物farm publications 统一收费制度flat rate 香味纸条fragrance strips 频率折扣frequency discounts 黄金版位full position 门式折页gatefold地理版geographic editions基本发行量guaranteed circulation 横向刊物horizontal publication独立购物指南independent shopping guide 插页insert加插刊登通知insertion order 岛形半版island halves 小单元junior unit地方城市杂志local city magazine 杂志出版人协会MPA 媒介采购员media buyer 媒介标尺调查有限公司MRI 全国性杂志national magazines 全国性价格national rate 美国报业协会NAA 报纸版面库NSB上市日期on-sale date 公开收费制度open rate 订阅发行paid circulation 自动弹启式广告pop-up ad.自选版位费preferred-position rates 预印广告插页preprinted inserts 初级发行量primary circulation 清样proof copy 公告public notice 费率基准rate base价目表rate card阅读告示reading notice地区性刊物regional publications 任意版位费制ROP advertising rates二级读者量secondary/pass-along readership 欠资收费制short rate 赛蒙斯市场调查局SMRB 多胞胎版split runs 标准广告单位SAU标准收费与数据服务公司SRDS标准型报纸standard-size newspaper 周日增刊Sunday supplement 小报型报纸tabloid newspaper 撕样tear sheets 三维广告3-D ads纵向刊物vertical publication 数量折扣volume discounts 周报weekly newspapers广告英语术语——销售用语广告津贴advertising allowance 回购津贴buyback allowance 目录catalog减价促销cents-off promotion 套装赠送combination offer公司大会与经销商聚会company conventions & dealer meetings 消费者销售推广consumer sales promotion 竞赛contest 联合广告cooperative/co-op advertising 优惠券coupons顾客终身价值customer lifetime value 数据进入data access数据管理data management 数据库database数据库营销database marketing 直接营销direct marketing直接反应广告direct-response advertising 直接销售战略direct-sales strategy 直接销售direct selling 陈列津贴display allowance 易地销售diverting电子优惠券electronic coupons 提前购买forward buying广告插页free-standing inserts 游戏game店内样品试用in-store sampling 联络媒介linkage media 人员销售personal selling售点材料point-of-purchase materials 什锦袋装样品polybagging 奖品premiums拉式战略pull strategy推销奖金push money/spiffs 推式战略push strategy 部分退款rebates近期、频次、货币方程RFM formula 销售推广sales promotion 样品试用sampling货位津贴slotting allowance 抽奖sweepstake电话营销telemarketing 贸易广告trade advertising 贸易集中trade concentration 贸易折扣trade deals贸易推广trade promotion广告英语术语——行政用语明确表示affirmative disclosure 美国广告联盟AAF美国广告公司协会AAAA 全国性广告主协会ANA 商业促进局BBB 停止/中止令cease-and-desist order 比较广告comparative advertising 服罪判决书consent decree消费者保护团体consumer advocate消费者信息网络consumer information networks 消费者保护主义consumerism 版权copyright更正广告corrective advertising 欺骗性广告deceptive advertising 推荐endorsements道德广告ethical advertising 联邦通讯委员会FCC 联邦贸易委员会FTC 食品与药品管理局FDA知识产权intellectual property长期宏观论long-term macro arguments 全国广告处NAD国家广告审查局NARB 国家广告审查委员会NARC 非产品事实nonproduct facts营养标识与教育法Nutritional Labeling and Education Act 专利patent隐私权privacy rights 夸大puffery短期操纵论short-term manipulative arguments 社会责任social responsibility 潜意识广告subliminal advertising 证据substantiation 证实testimonials 商标trademark不正当广告unfair advertising美国专利与商标署U.S.Patent and Trademark Office网络广告名词解释一、以下是网络广告中常用名词的解释1.Banner：横幅广告，一个表现商家广告内容的图片，放置在广告商的页面上，是互联网广告中最基本的广告形式，尺寸是480*60像素，或233*30像素，一般是使用GIF格式的图像文件，可以使用静态图形，也可用多帧图像拼接为动画图像。
(广告传媒)广告业常用英文术语
AAAA America Association of Advertising 美国／广告代理商协会advertising 广告、广告活动advocacy advertising 倡导型广告Account Executive 客户主管Account planning 客户策划Account Services 客户部Advertise 广告主Advertising Department 企业广告部agency 广告代理商Art Director 美术指导Assistant Partner 董事助理bid [bid] 广告竞标business-to-business advertising (B2B advertising) B2B广告brand image 品牌映象capitalism 资本本主义，资本运营commercial advertising 商业广告communication process 传播过程comparative advertising 比较广告consumer advertising 消费品广告consumerism 消费模式customer 顾客Chief Executive Officer(CEO) 首席执行长官Chief Financial Officer(CFO ) 首席财务官client 客户Copywriter 广告撰告人Creative Department 创作部Creative Director 创意总监deceptive advertising 虚假广告department 部门design 设汁稿data 数据director 主管end-user 最终用户、实际使用者industrial advertising 工业广告institutional advertising 社团机构广告Management Supervisor 管理监督Market share 市场占有率Marketing 营销Media Department 媒介部media planning 媒体策划media 媒介national advertising 全国性广告noncommercial advertising 非商业广告pitch 提案professional advertising 业服务型广告public service advertising(PSA) 公益广告puffery 吹捧式的广告qualitative 定性的quantitative 定量的Research Department 调查部retail advertising 零售商广告Sister agency 同属同-集团的广告公司supplier 制作公司Traffic Department 流程协调部Brainstorming 头脑风暴法Campaign 广告攻势Commercial 影视广告片coupon 赠券、折价券logo 品牌标识magazine 杂志media budge 媒体预算media mix 媒体组合medium 媒体(指某个媒体) metropolitan 大都会的outdoor 户外媒体promotion 推广用品public relations(PR．) 公共关系radio 广播媒体Situation Analysis 背景分析Slogan 广告口号Television program 电视节目Website [websait] 主页，网站Drive-time 交通高峰时间So big 做大Numbers 数据Yeah 是的(对啦)A priori 先验估汁(演绎法)A posteriori 实测值(归纳法)Code 编号debranding 品牌屏蔽测试depth Interview 深度访谈desk research 案头调研dichotomous question 两分问题double-barreled question 两难问题double-blind 双盲测试(指实验组和对照组)fatigue bias 疲劳偏差fieldwork 现场调查focus group 焦点小组interview 访谈market research 市场调查mystery shopping 以购物为掩护的调查observation 观察panel 重复凋查样本群participant 参与者population 总人口，总体sample 抽样误差skew 歪曲survey 调查tabulation 统计制表boil down to 归结为hard-and-fast 明确易懂pretty much 大致上analysis 分析community relation 社区关系competitor 竞争者、对于content integration 软性广告cost effective 广告成本效益creative 创意government relations 政府关系grass roots marketing 贴身式营销industry 行业integrated marketing communication 整合营销传播litigation 起沂，诉讼markets 市场组合media service 媒介代理merger 企业合并online advertising 在线广告point-of-purchase （pop）焦点广告position 定位print 平面广告媒体publics 公众群体strategic philanthropy 策略性公益事业strategy 策略、策划target audience 目标受众web design 网站设计digital 数字化co-marketing 联袂营销conference 会议consulting 咨询corporate identity 企业识别culture-specific 文化(民族)特性demographic marketing 人口统汁特征营销direct mail(DM) 直邮广告direct marketing 直销event planning 活动策划exhibition stand 展台integrated branding 整合品牌传播internal corporate communications 企业内部沟通investor relations 股东关系nontraditional 非传统的packaging 包装product placement 产品涉入promotion 活动psychographic 心理统汁的retail 零售retail space 零售市场区域sales promotion 促销活动sponsorship 赞助trade channels 业务渠道vertical publications 行业刊物viral marketing 传染式营销best face forward 展现最佳面貌speak with One voice 统一传播口径the edge 优势top to bottom 自上而下Billboard 广告路牌Blow in card 报刊广告插页Bulldog edition 报纸的早发版Car card [ka：ka：d] 车厢广告Counter advertising 异议式、对抗式广告Display advertisement 陈列式广告Electric spectacular 霓虹灯广告Free-standing insert 非装订广告插页House organ 企业专刊(杂志)Insert 广告插页Island display(超市内)堆头式陈列mail-order advertising 邮购广告network 电(视)台网out-of-home advertising 家外媒体painted bulletin 手绘广告牌panel 广告牌pass-along reader 传阅读者poster panel 用印刷画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体(非大众传媒) vehicle 广告载体count out 清点，算出make it through the day 过一整天pass．．．off to 把……给出pass-along reader 传阅读者poster panel 用印刷四画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体vehicle 广告载体count to 清点，算出make it through the day 过一整天pass．．．off to 把……给出ad planning 广告策划admen 广告人appeal 诉求consumer behavior 消费者行为copy platform 文案大纲creative stratgy 创意策略DAGMAR 广告效果评估体系Day part 时段Decay constant 衰退常数hierarchy-of-effect theory 效果层级理论infomercial 电视直销节日market profile 市场状况market segmentation 市场细分persuasion process 劝服过程primary demand advertising 品类诉求广告product-related segmentation 产品消费量细分seasonality 季节性selective demand advising 选样性诉求(品牌)广告soft sell 软销，感受型广告strategic planning 战略策划teaser campaign 悬念式(调味)广告攻势rule-of thumb 经验法则brand manager 品牌经理corporate advising 企业广告family brand 多品类品牌generic brand 非名牌(产品)green advertising 绿色策略式广告image advertising 形象广告line 产品系列name-brand 名牌national brand 全国性品牌parity 同等private brand 零售商自有品牌product different 产品差异product management品牌管理product positioning 产品定位reference group 参照组tagline (广告)行动口号top -the -line 顶级的trade character 吉祥物utility 好处，用途really do something with 确实能用它做些文章zccumulation 受众数(特定周期内)audience duplication 重复受众brand development index 品牌成长指数category development index(CDI) 销量成长指数coverage 覆盖率，覆盖范围cumulative coverage 累计（总）覆盖率exposure 告显露次数frequency 广告频次gross audience 受众总量gross impression 总印象gross rating points 总收视点loyalty index 忠诚度mags 杂志(简写)media concentration theory 媒体集合理论media dominance theory 媒介优势理论media plan 媒体计划net unduplicated audience 受众participation 参与program delivery rate 节目到达率reach 到达turnover 受众流失overall 全部的rerunning numbers 复核---的数据archetype 标准受众，原型availability 空余时段back- to-back 广告连播chain break 节目提示标板circulation 发行量continuity 持续型排期continuous advertising 持续型广告fresh 新颖的fringe time 非黄金时段holding power 节目(频道)凝聚力holdover audience 既有观众inherited audience 既有观众open end 节日提示语广告时段piggyback 同一客户广告连播prime time 黄金时报pulsing 栏栅式(或间隔式)排期roadblock 拦路广告run-of-schedule(ROS) 非指定时段staggered schedule 交错排期wave scheduling 波浪式排期wear out 广告磨损ln lieu Of 代替buried position 被淹没的广告位column inch 栏／英寸(报纸广告单位)double truck 双页／，告(跨页)facing 一个广告牌(户外媒体单位) franchised position 专用广告位置insertion 平面媒体广告次数insertion order 广告版位定购island position 独立广告版位lifestyle segmentation 生活形态细分local advertising 地方性广告make good 补偿广告media buy 媒体购买media buying service 媒体购买代理narrow casting 小范围播放(窄播)preferred position 首选广告版位readership 读者人数representative 媒体销售代表run-of-press 随意安置的广告版位split run 分版刊登spread[spred] 杂志跨页card rate 广告市价combination 套装广告价controlled circulation 定向发行量cost per point(CPP) 每收视点成本cost per thousand(CPM) 每千人成本earn rate 媒体折扣价flat rate 统一价格grid card 电波广告刊例guaranteed circulation 承诺发行量horizontal publication 横向出版物AA（Account Assistant）客户助理Action Plan 行动方案AD（Account Director）客户总监Add Value 附加价值Ads（Advertisement）广告Advertorial付费软文AE（Account Executive）客户代表、客户主任Agency 代理商AM（Account Manager）客户经理Analysis Tools分析工具Announcement 公告Annual Report年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment附件Audience Awareness公众认知度Auto Industry 汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介（附在新闻稿后面的关于该公司的简短介绍）Brand Communications Strategy品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌管理顾问公司Brand Management品牌管理Brand Planning/Designing品牌策划/设计Brand Positioning Survey品牌定位调查Brand Positioning 品牌定位Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍BTL (Below the Line) 线下活动BU （Business Unit）业务部门Bulletin公告栏Bundle 附赠品Business E-Mail 商务电邮Business Model商业计划Business Philosophy 经营哲学Business Strategy 经营战略Campaign 公关或营销活动Career Development 职业发展Career Planning职业计划Case study案例研究Category 类别Celebration 庆典活动CEO Reputation Management CEO声誉管理CEO's Arrangement CEO接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in Public Relations中国最佳公共关系案例大赛China International Public Relations Congress中国国际公共关系大会CI（Corporate Identity）企业形象CIPRA（China International Public Relations Association）中国国际公共关系协会CIS （Corporate Identity Sysetm）企业形象识别系统Client Database Management客户数据管理Client Oriented Strategy客户导向战略Client Relations Development System客户关系开发系统Client Relations Evaluation System客户管理评价系统Client Relations Maintenance System客户关系维护系统Client Relations Management System客户关系管理系统Client Relations Management客户管理管理Client Relations Precaution System客户管理预警系统Client Relations Supporting System客户管理支持系统Client Relations客户关系Client Satisfaction Management客户满意度管理Clipping Report剪报报告Closing Phase结束阶段Code of Conduct行为准则Code of Ethics 职业道德Communication Model 传播模式Communications Kit新闻夹Communications Management 传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential 保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant顾问Consumer Buying Process 顾客购买过程Consumer Database顾客数据Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person 联系人Continuous Education继续教育Controlling Phase 控制阶段Coordination Communicating协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video 宣传片Cost Control成本控制Cost Management成本管理Creative & Design创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理策划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明Customer testimonial客户证言Datasheet宣传页Decoration 现场布置（装饰）Demand GenerationDemo Booth 产品演示台Diagnosis诊断Director总监Distributor 分销商DM （Direct mailing ）直邮Domain Name Registration 域名注册Donation捐赠EC（East China)华东Editorial Calendar媒体刊登计划Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析Environment Issues环境问题Ethics of the Profession 职业道德Event Management事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料（数字或其他材料）FAQ 常见问题问答Fashion Business时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer 宣传单页Follow-up跟进Forum 论坛GCG（Grand China）大中国区Glossary词汇表Government Affairs政府事务Government PR 政府公关Government Relations政府关系Govt （Government）政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR 医院公关Human Resource Management人力资源管理IMC (Integrated Marketing Communications)整合营传播Implementation实施Incentive Plan激励计划Industry Participation行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR 网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR 内部公关International PR国际公关Internet Communications网络传播Internet Media Communications 网媒传播Interpersonal Communications人际传播Interpreter翻译Interview 专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter 邀请IPR（Institute of Public Relations）英国公共关系协会IPRA（International Public Relations Association）国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV （Individual Software Vendor）独立软件开发商Job Evaluation绩效考核Journalist记者Key Media关键媒体Key Messages 关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA（Large Account）大客户LE （Large Enterprise）大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program长期项目Lucky Draw 抽奖Marcomm（Marketing Communications）营销传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communications营销传播Marketing Strategy 市场营销战略Marketshare 市场份额Mass Media大众媒体MB（Medium business）中客户MC（Master of Ceremonies）主持人MC（Middle China）华中MD（Managing Director）董事总经理、执行董事Media Assistant媒介助理Media Analysis媒体分析Media Communications Strategy媒体传播战略Media Communications媒体传播Media Coverage 媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations媒介关系Media Research媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology方法论MI (Mind Identity)企业理念识别MI（Media Index)企业媒体声望指数Mindshare 品牌影响力份额Miscellaneous 杂费Monthly Report月报Multifunctional Task Force多职能任务小组National Standards of the PR Professional Qualification国家公共关系职业资格标准NC（North China）华北NE （Northeast China）东北Negative Report负面报道New Product Launch新产品发布News Clipping新闻剪报News Release新闻发布Newsletter通讯No-profit PR 非营利机构公关Norms of Excellent PR Management 卓越公共关系管理标准NW（Northwest China）西北Objective Diagnosis目标诊断Offering 服务内容On Site现场Online Advertisement 线上广告Online Communications线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP（Out-of-Pocket）杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader舆论领袖OUTCOMES Evaluation T ools输出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing 外包OV（One Voice）一个声音Photo Library图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising) 导购点广告Positioning定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice公关顾问实务PR Consulting Service公关顾问服务PR Consulting Tools公关顾问工具PR Directorr 公共关系总监PR Evaluation公关评估PR Event 公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager 公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor 公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority 优先的Procurement Management预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee专业服务费Professional Grading专业等级Project Life Cycle项目生命周期Project Management项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA（Public Relations Society of America）美国公共关系协会Pubic Opinion公众舆论Public Affairs公共事务Public Relations Consulting公关顾问Public Relations Crisis公关危机Public Relations Management公关管理Public Relations公共关系Public Utility公用事业Publicity宣传Q&A问题问答Qualified Project Manager合格的项目经理Quality Control质量控制Quality Management质量管理Questionnaire调查问卷Quotation报价Real Estate房地产Recommendatory 推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools研究工具Reseller 经销商Retainer长期客户Review回顾、总结Risk Management风险管理Roadshow巡展、路演Rude question 不友好的问题SAE（Senior Account Executive）高级客户代表、高级客户主任SAM（Senior Account Manager）高级客户经理SB （Small business）小客户SC（South China）华南Scope Management范畴管理Seminar研讨会Senior Consultant高级顾问Senior Media Executive高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation同声传译Slide 幻灯片Slogan口号Social Activities社会活动Social Responsibility社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts 纪念品和礼品SOV （Share of Voice）Speaking with One Voice 用一个声音说话Spokes Person Tips发言人技巧Spokesperson发言人Sponsorship Planning赞助策划Sponsorship 赞助Strategic Consulting战略咨询Strategy Communications Systems战略传播系统Strategy 战略Success Story成功故事Summary 简介、概述Supplier 供应商Survey调查SW（Southwest China）西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing任务营销TBD （To be Detail）需更详细信息Team 小组、团队Technical Article技术文章Theme 主题Time Management管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications双向传播Two-way Symmetry双向平衡模式Vendor 供应商Venue 会议地点Vertical media行业媒体VI (Visual Identity)视觉识别VIP Speech 讲话稿Virtual Computer虚拟主机Vision愿景Voiceshare 曝光信息份额VP（Vice President）副总裁VSB （Very small business）特小客户、超小客户Website Construction网站建设Whitepaper白皮书Workshops工作研讨Worldwide 全球特写feature articles以货代款in kind机构广告institutional advertising前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication形象移植imagery transfer信息式广告informercial互相连接interconnect广播电视网networks网外辛迪加off-network syndication协办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station受众总数total audience总体受众计划total audience plan广告网络ad networks广告查询ad request横幅广告banner商业回邮件business reply mail分类广告Web站classified ad Web site编辑名录compiled lists立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直邮广告direct-mail advertising内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider销售信函sales letters广告礼品advertising specialty展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising陈列媒介exhibitive media全面登场full showing车内广告牌inside cards户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones商业展示会trade shows交通广告transit advertising广告英语术语——媒介策划用语广告印象advertising impression广告反应曲线advertising response curve注意度attention value受众audience受众目标audience objectives品牌开发指数brand development index品种开发指数category development index发行量circulation成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value频次frequency市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehiclesAE——Account Executive——客户代表，或客户执行。
常用广告英语词汇
常用广告英语词汇常用广告英语词汇汇总告是为了某种特定的需要，通过一定形式的媒体，公开而广泛地向公众传递信息的宣传手段，广告有广义和狭义之分。
以下是小编·整理的常用广告英语词汇汇总，希望大家喜欢。
1.advertising Agency广告公司2.advertising Agent广告代理人3.advertising Research广告调研4.anatomy of a Sale销售分析5.art Director美术指导6.bill Boards路牌广告7.body Copy广告正文8.broadcast Advertising广播广告9.buying motive购买动机10.classified Advertising分类广告mercial Advertising商业广告1 2.consumer Advertising消费者广告13.creative platform创意大纲14.direct Mail邮寄广告15.display Advertising陈列广告1 6.electric Media电子媒介17.industrial Advertising工业广告1 8.international Advertising国际广告19.media Service广告媒介代理20.noncommercial Advertising非商业广告2 I.nonproduct Advertising非产品广告22.outdoor Advertising户外广告23.point.of-Purchase Advertising销售现场广告24.prirne prospect目标消费群25.public relation公共关系26.radio/TV Production广播电视节目制作27.recruitment Advertising招聘广告28.retail Advertising零售广告29.sale Advertising销售广告30.share of Market市场份额3 1.target Market目标市场32.task Budgeting广告预算33.time Spot广告时间P(the Unity Selling Proposition)营销组合35.Cl(Corporatc Identity)企业识别36.MI(Mind Identity)理念识别37.Bl(Behavior Identityl行为识别38.VI(Visual Identity)视觉识别39.advertising广告40.appropriation广告预算分配4 1.audience广告对象42.catalog商品说明书43.consumers消费者44.copy广告正文45.copywriter广告撰稿人46.1ayout广告布局47.media媒介48.motivation动机49.positioning市场定位50.promotion促销51.rebating折扣52.slogan广告口号53.television advertising电视广告54.consumer advertising消费品广告55.film advertising电影广告56.sky advertising空中广告57.postcard advertising明信片广告58.specialty advertising纪念品广告59.product advertising商品广告60.professional advertising商品服务广告61.industrial advertising工业品广告62.corporate advertising公司广告63.one shot报刊上的一次性广告64.display advertisement造型广告65.advertising budget广告支出预算66.advertising media广告传播媒介67.international advertising agency国际广告公司68.full service advertising agency(提供)全套服务的`广告公司69.advertising agency network广告公司网络70.1ay.out ofan advertisement广告设计模型71.buying space购买广告权72.directory advertising在各种手册中刊登广告73.size ofan advertisement广告规格74.advertisement originator]一告编制人75.repeat an advertisement重复广告，重播(重登)广告76.place all advertisement,put up an advertisement登广告77.advertising material，advertising literature广告材料78.Advertising Association广告协会(英国机构，旨在维持广告的水平，保护广告客户及代理商的利益)79.the Advertising Standards Authority广告标准管理局(英国机构，旨在保护公众利益)拓展：广告专业的英语词汇态度 attitude品牌兴趣 brand interest品牌忠诚 brand loyalty企业市场 business markets影响中心 centers of influence有意劝服路径 central route to persuasion认知 cognition消费行为 consumer behavior消费者决策过程 consumer decision making process 消费者市场 consumer markets文化 culture现有顾客 current customers详尽可能性模型 Elaboration Likelihood Model环境因素 environment选择评估 evaluation of alternatives评估标准 evaluative criteria参考组 evoked set交换 exchange政府市场 government markets习惯 habit需要层次 hierachy of needs工业市场 industrial markets信息性动机 informational motives人际影响 interpersonal influences认知 learning市场 market卖主 marketers营销 marketing大脑档案 mental files动机 motivation需要 needs被动生成动机 negatively originated motives 非人员影响 nonpersonal influences。
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⏹do, did, does 强调动作的用词, I do care, he did come. Here: did foresee的确预见到⏹medium, media⏹become a force in making it so 成为实现这个预想的重要人物⏹socially prominent passengers 有社会地位的乘客⏹amateur 业余的，非专业的⏹to make contact with …与…联系⏹gain fame 出了名⏹subsidiary 子公司⏹experimental stage 实验阶段p217⏹returns 报告书，情况反馈⏹be mounted in …安装入…⏹aside from ….= in addition to …⏹the profit derived from … 来自于…的利润⏹receive national and universal attention 获得国内国际关注⏹General Electric 通用电气公司⏹patents专利⏹join forces with … 与…联手⏹pool vt. 合伙，汇集，共享⏹take over 接管⏹wireless station 无线电广播电台⏹went on the air 开始广播播音⏹fully licensed commercial broadcasting station 营业执照齐全的商业广播电台⏹ a toll station 一家收费电台p218⏹air time 广播时段⏹chain broadcasting 联播⏹forerunner 先驱，排头兵⏹bail out 原意“跳伞”，here: bail out of …从…中脱身⏹lease sth to sb 向…出租….⏹subsidiary 子公司，下属单位⏹This launched an era of …：(这件事)引发了一个….时代/时期⏹boost the sale of …：促进、拉动….的销售⏹exclusively 独家地⏹eg. We run a cable service exclusively in this area.⏹regulations 规章、制度、条例⏹keep/prevent sb fm doing sth: 避免某人做某事⏹turn to sb for help 寻求某人的帮助⏹the Radio Act was passed 广播法得以通过⏹debut 初次登台，处女秀⏹newscasts 新闻广播⏹become firmly entrenched 站稳了脚跟⏹the popular culture 流行文化，大众文化⏹popularity n. 流行，走俏⏹coupled with the decline in newspaper advertising revenue ….伴随着报纸广告效益的下滑⏹the Great Depression 大萧条⏹not only …., but (also)….不仅…而且…⏹ a credible news source 一个可信度高的新闻来源⏹…..as well: （句尾）同样也…⏹without being on the scene 不必在场⏹be far superior to …. 比….要强得多⏹instant news 即时的消息⏹convention 集会⏹the Associate Press 美联社⏹have had enough 受够了⏹issue an ultimatum to …向…发出最后通牒⏹provide sth to sb…: 向…提供…（p219）⏹comply with 遵从…⏹to gather news on one’s own 靠自己采集新闻⏹bargain vt. 讨价还价，期望⏹take the lead in doing sth 在…方面带头⏹first-rate = first class a. 一流的⏹news-gathering service⏹under the direction of …: 在…的领导下⏹open bureaus in …在…建立分支机构⏹the wire-service ban 新闻社禁令⏹assisted radio in becoming … 帮助广播使之成为…⏹in states of panic over ….处于对…的恐慌之中⏹the average people…average Joe 普通百姓⏹reassuring a. 起镇定作用的，坚强的⏹keep ….informed about ….：让….了解到….⏹report/describe/broadcast … live: 现场报道，直播p220⏹multiple pickup news broadcast 异地同步新闻播报⏹the scope and diversity of radio 广播的报道范围和丰富程度⏹vicariously身临其境地⏹eyewitness accounts 目击记，现场采集的报道⏹impact on … 对…的冲击/影响⏹coverage n. 报道⏹set the stage for … 为…作了铺垫/预备⏹radio bulletins 广播公告⏹inspire a spirit of patriotism and dedication 点燃了爱国主义热情及奉献之情⏹censorship of news 对新闻的审查p221⏹self-imposed as well as governmental 既有自我施加的，也有政府要求的⏹… be downplayed …(实情)没有得到充分的反映;被低调处理了⏹vaudeville…1880年代至1950年代流行于美国的一种剧院歌舞杂耍综艺表演⏹variety shows 综艺节目⏹comedy series 系列喜剧⏹dominate the airwaves成为电波媒介主打节目⏹…consist of …: …由…构成⏹burlesque comedy 小品类的喜剧⏹situation comedy (sitcom)…情景喜剧⏹evolve into …演化成…⏹an episode 一集（剧目）⏹perpetuate the negative stereotype of African-Americans 固化了非洲裔美国人的负面形象⏹stereotype 刻板印象⏹provide someone with something p223⏹tailored for prime-time 专为黄金时段定制的⏹portable a.便携的p225⏹affect the culture 影响到(当时的)文化⏹helped establish radio’s credibility为广播成为可信的新闻来源/声誉鹊起助了一臂之力⏹to adapt …to… 使…适应…⏹commercial n.（电波）广告p226⏹tune in to …收听…⏹warn sb of …⏹banned fictional news bulletins from the airwaves. 禁止在广播里播出虚构新闻⏹lose niche 失去地盘⏹prosper vi. 繁荣⏹the cloud of TV began to cast its shadow over radio⏹apply for TV licenses 申请电视营业执照⏹advertising revenue 广告收入⏹succeed in …⏹ratings 收视率earnings 收益p227⏹quiz shows, soap operas, sitcoms, dramas and action/adventure shows 227⏹network affiliate stations 大广播网旗下的电视台⏹feature … vt. 以…为特色⏹disc jockey (DJ)⏹controversy 争议⏹payola sandal 贿赂丑闻⏹coin the term 发明了这个术语⏹be charged with…被指控…⏹all news stations 全新闻台⏹to advance political agendas 来推出政治议题⏹to voice one’s protests on… 就…表达抗议呼声⏹instrumental = helpful⏹launch a campaign 发起一场运动⏹play a major role in … p228⏹call-in shows 热线谈话节目⏹potpourri 百花香料，集锦⏹be categorized under 29 formats⏹contemporary hit stations 当代著名电台⏹to feature talk shows and radio personalities 以脱口秀及个性化广播节目为特色⏹to find its new niche in popular culture⏹FM 调频，AM 调幅229⏹distortion 变形、歪曲⏹to broadcast in stereo 立体声广播⏹ A became an alternative to B: A成为取代B的一个选择⏹FCC ruling 美联邦传播委员会的政令/条例⏹be on the air⏹have yet to catch on 还得加把劲p230⏹commercial vs. noncommercial⏹to generate advertising revenue⏹elite and specialized vs. mass cultural tastes 精英的、专业化的品味，对应于大众文化趣味⏹private foundations⏹the sources of … funding：…的资金来源231⏹station membership fees 电台会员年费⏹in-depth news programs 深度报道节目⏹be highly regarded 口碑很好⏹satellite distribution facilities 卫星传送设备⏹accomplish: here=achieve 取得⏹be drastically changed 发生了巨变⏹to cater to distinct segments of the audience 迎合、取悦于划分清晰的受众群⏹Chapter Two Television:from soaps to satellites⏹be in sharp contrast to the stereotype 与刻板印象形成鲜明对照(p237)⏹nuclear family 传统的、几代同堂的家庭⏹skyrocket to the top of the ratings 直窜收视率榜首⏹stimulate sales in the consumer culture⏹pit A against B 使A与B相对抗⏹undermine …values 损害…价值观⏹hype the fact that… 就…进行宣传造势⏹offbeat antics 不落俗套的搞笑⏹to benefit from the clash 从冲突中得益⏹ticket：here=candidate（p240）⏹ a popularity with audience⏹controversial influence on …⏹to magnify the forces of change 张显变动之推力⏹credit TV with …：以…来赞扬电视P240⏹individuality: 独特之处, here =⏹to apply for a patent on …：申请…专利⏹to experiment with…：从事…实验⏹It wasn’t until (某时间) that….: 直到…才…⏹put…on hold 使…陷于停顿p241⏹generate vt. 生成，产生⏹microwave relay system 微波传送系统⏹consist of …… 由…组成p242⏹advertising agencies 广告公司⏹sponsors 赞助商⏹to issue disclosures 公布内情⏹to ensure compliance with …以确保与…相一致p243⏹ethical standards 道德标准⏹dramatic series 连续剧⏹genre 风格，格调⏹bonanza 富矿,财富⏹time slot 播放时间段位⏹(be) subject to …服从于…⏹appeal to … 对…有吸引力⏹ A prevails over B A压倒B p244⏹be referred to as ……被称作…⏹to get people hooked on … 使人们醉心于… = to keep people glued to …p245⏹tune in 收听/收看⏹set ratings records 创下收视纪录⏹best seller 畅销书⏹electronically mediated athletics 电子媒介传送的体育竞技•astound sb. by … 以…使人大为震惊p246 (in frame)•to pigeonhole 定类•all-around ability•become more tolerant o f… 对…更加宽容p247•spouse abuse 家庭暴力•lurid details 耸人听闻的细节•When freedom is abused, anything irrational, bizarre and sinful can happen, and often to the extremes.•based loosely on a best-seller …大致基于一个畅销书基础之上•the durability and versatility of the genre这种类型作品的持久性和多样性•serial 连续剧•appeal to the average person’s interest in the rich and elite 迎合上层菁英群体的普遍趣味•be plagued with turmoil and strife 深受混乱和纠纷所困扰•the American cultural myth•add a new dimension to … 为…添加了一个新的范畴/向度•radical 激进的、极端的•melodramatic 通俗剧风格的，夸张闹剧的p248•witty 机智诙谐的•avant-garde 先锋的、前沿的•cultlike following 近乎崇拜的追随•take liberties with facts 随意处理事实•to heighten 提高= to raise, enhance•schlockudrams = schlock dramas 低劣廉价的电视剧•an invasion of privacy 对隐私的侵犯p249•strive for …力争，力求•bring a complex social issue into focus 把一个复杂的社会争议带入焦点•keep readers up-to-date on… 使读者对…有最新近的了解•titillating 逗乐的p250•gain publicity•reenact 重演、再现•be keen to do sth = be keen on sth•line-ups 节目表•camcorder 摄像机p251•experiment … with…做…实验•top-notch 一流的•profound a. 意义深远的p254•involvement in …•newsman = reporter•As someone puts it, 正如某人所言•conduct vt. 进行，承办p255•investigative hearings•money laundering 洗钱•on someone’s behalf 代表某人•adopt … approaches 采用…手段p256•human interest stories 大众趣味的报道•feature reports 新闻特写•talents 人才•deferential to …对…态度恭敬•in-depth coverage 深度报道•stay tuned to …收听、收看…•popularity 知名度•major news events 重大新闻事件•to boost ratings 提高收视率p257•host/hostess, anchor, anchorperson, anchorman/anchorwoman•find a niche among … 在…那里有了市场/位置•to go on camera 上镜头•identify with …与…相一致•survey 问卷调查•rely on a variety of gimmicks 凭借各种手段、噱头•camcorder•videotape vt. 拍下了，摄制了…•be acquitted 被宣布无罪•rioting and violence 骚乱•profound 深远的•instantaneous 即时的•sophisticated planning 精心的策划p258 （in frame）•lobbying 游说•hail CNN as … 把CNN赞誉为…•request for subscriptions (媒介产品的)阅听订购•commercials, spots （电子媒介里的）广告•the strengths and weaknesses of … …的褒贬，优劣• a dramatic reaching around for anything that works 网罗一切奏效的东西（吸引观众）p259•time-consuming activities p260•replace A with B 以B代替A•cherished activities 值得赞扬、积极健康的活动•play an important role in …•civil rights movement 民权运动•call for 要求…•gain momentum 开始令人瞩目，开始具有发展势头p261•stereotyped roles 符合刻板印象的角色•make it on her own 靠她自己取得成功•accelerate their acceptance 加速其(被)认可/接受•into the mainstream popular culture进入主流大众文化•action/adventure show•moonlighting 晚上做兼职的副业、第二职业•meet resistance•urban intellectuals 城市知识分子•refined and thinking members 有教养有头脑的成员•people in intellectual circles•to make inroads in to …打进，攻入…•suffer a nervous breakdown受精神崩溃的折磨•pacifying effects of TV电视的安抚哄骗效应p262 •shortcomings vs. merits/strong points•pick up on… 领悟…•mental vegetables 植物人•couch potatoes 电视迷，沙发土豆•As far as I am concerned, 就我来说，•you might as well…(对熟人、属下用语)你不妨…•feminism 女权主义/运动（见小文章）•the work force average 劳动力市场的普遍情况•The study’s findings 研究的发现/结果•socioeconomic 社会经济学的•entrepreneurs 企业家•Despite the fact that …尽管…•equal opportunities✹contend 争辩，坚信p263✹bizarre and violent behavior✹mentally unbalanced✹and then proc eed to …继而…✹fuel the arguments 引发了争议✹prevent …from …使…不致…，避免…✹run out of …: …用完了✹juveniles 青少年✹the court ruled that …法院作出…裁决✹react to …✹found someone guilty of …✹causal relationship between A and B 两者间的因果关系✹ a positive relationship between A and B两者之间的关系呈现正相关✹televised violence✹respond to … p264 =be in response to✹make-believe a. 假装出来的✹antiviolence advocates 反暴力倡导者✹ a deluge of …: …的泛滥✹…aimed at children✹an effective dramatic device for TV✹exploit vt. 利用，剥削✹have difficulty distinguishing between A and B 不易辨别两者✹philosophy 理念✹psychological effect p265✹physiological effects✹conduct studies✹excessive TV viewing✹harmful vs. beneficial✹if it is used constructively 如果使用得当✹interact with …:与…互动✹see to it that …：留意…✹vocabulary levels 词汇量✹Sesame Street 芝麻街✹inflict some damage on someone 使…遭受伤害✹to meet particular interests p267✹the elite or the high culture 精英和高雅文化✹corporate sponsorship✹fund-raiser 集资活动，集资人p268✹Despite the fact that …✹bypassing 绕过✹pay-per-view (按每个节目)付费收看的✹Media ethics 新闻道德p399✹respond to …by…: 以…方式对…作出反应✹ a news conference 新闻发布会，记者招待会✹reduction of violence p400✹the focus of the controversy 争议的焦点✹feast on …：盘剥…，靠…发财✹describe the scene vividly✹to spare the grisly details 不过分渲染可怕细节p401✹the function and responsibility of the mass media✹an exclusive story 一条独家新闻✹for the sake of …：看在…的面子上，缘于…✹Chances are that… 有这样的可能性…✹the coveted Pulitzer Prize令人向往不已的…✹health-code violations 违反食品条例✹screening committee 审查委员会✹turn town 拒绝、否定✹honesty and integrity 诚实正派p402✹ethical standards for the media✹The questi on is… 问题是揭露劣迹的好处，是否强于新闻媒体有争议或欺骗性的做法。