商务英语阅读Unit 8-叶兴国讲课教案
商务英语阅读教案
商务英语阅读教案【篇一：教案-商务英语阅读-unit 11-叶兴国】unit 11teaching objectives:1. to remember and use new words and expressions;2. to learn how businesses publicize their ideas of environmental protection;3. to learn how businesses help their consumers to lead a healthy lifestyle;4. to review and learn some knowledge about idioms;5. to deal with the language points in text a and text b.focuses:1. to learn how businesses publicize their ideas of environmental protection;2. to learn how businesses help their consumers to lead a healthy lifestyle.difficulties:how to help students understand and use english idioms.teaching time: 2 periods.teaching procedures:part i pre-reading questionsit can be used as lead-in questions. for students, they can discuss with each other and will have free answers. part ii extensive readingin this part, there are two texts and their relevant exercises. by reading the texts in limited time, teacher helps students understand the contents and the reading methods to build reading abilities gradually. text a succeeding as a “green” businessa. let the students look at 3 questions first and then read text a as quickly as they can for the first time to get find their answers;b. check the answers to the 3 questions first and then the answers to exercises i ii;e. read through the text and analyze the language points in the text:1. increasing numbers of businesses, both small and large, are jumping on the “green bandwagon”. 越来越多的企业，无论规模大小，都正一窝蜂地涌向“绿色浪潮”。
商务英语阅读Unit叶兴国(课堂PPT)
Business English: A Reading Course
Notes on the Text:
1. Fireside Chat: 炉边谈话
是美国总统罗斯福利用大众传播手段进行政治性公关活动的事 例之一。20世纪30年代，美国经济处于大萧条时期。罗斯福的 前任总统胡佛，4年任期内正碰上全球性经济危机，美国经济 在短短几个月内几乎崩溃，至1932年冬天，全国至少有1300万 人失业，3400万人没有任何收入。人们依靠私人施舍、市和州 政府少得可怜的公共救济，以及自己微不足道的积蓄度日。为 了求得美国人民对政府的支持，缓解萧条，美国总统富兰克林· 罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。他 的谈7 话不仅鼓舞了美国人民，坚定了人民的信心，而且也宣传 了他的货币及社会改革的基本主张，从而赢得了人们的理解和 尊敬。对美国政府度过艰难，缓和危机起到了较大作用。
2. 罗斯福在楼上为他讲稿中的此举做最后的润色。
3. 相反，那些计算去银行取钱的人则被温柔地扣上了不 道德的头衔。
15
KEYS TO EXERCISES
Business English: A Reading Course
TEXT B
I. F T T T F
II. B A D C D
III.
1. 最近在《今日美国》上刊登的一篇文章述说了一 个关于西南航空公司的有创新精神的机械师的故 事。他乐意做份外事来帮助别人，显示了为顾客 服务的奉献精神。
Business English: A Reading Course
Questions: 1. What made the first Fireside Chat a hit?
2. Which point was emphasized both in Roosevelt’s inaugural address and his first Fireside Chat?
商务英语阅读Unit 8-叶兴国教学文稿
TEXT A： HOW LONG WILL YOU LIVE？
Business English: A Reading Course
Notes on the Text:
2. hypothetical [or synthetic] cohort：假定或综合 队列，实验样本的一种方式。
cohort：在人口统计学、统计学或市场调查中 定义的一代人。如：
麻烦在于这些做法的科学基础可能是脆弱 的。
behind: 作为……的基础、支持。如： Behind your every action is self-interest. 你的每一个行动都是出于个人私利。
Business English: A Reading Course
TEXT B： PLAN AHEAD TO BEAT RETIREMENT BLUES
顺便说说，虽然他活到95岁的可能性很小，但是如 果他能的话，那么他就有22%的机会活到100岁。
TEXT A：HOW LONG WILL YOU LIVE？
Business English: A Reading Course
Notes on the Text:
5. Trouble is, the science behind them can be squishy.
3. If your retirement plan assumes you’ll live to 81, you probably won’t hit it right on the button.
如果你的养老金计划假设你将活到81岁，你可能计 算得并不准确。
4. By the way, while the odds are heavily against his reaching 95, if he should happen to make it, he then faces a 22% chance of getting to 100.
教案-商务英语阅读-Unit2-叶兴国
教案-商务英语阅读-Unit2-叶兴国第一篇：教案-商务英语阅读-Unit 2- 叶兴国Unit 2 Teaching Objectives: 1.To have general ideas of the three texts;2.To remember and use new words and expressions;3.To be clear about how fast you can learn and how to learn fast;4.To learn the four methods of how to improve reading speed as soon as possible.Focuses:1.To have general ideas of the three texts;2.To be clear about how fast you can learn and how to learn fast Difficulties: How to improve reading speed as soon as possible by using the four reading methods.Teaching Time: 2 periods.Teaching Procedures:Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1.Text A How Fast Can You Learn a.Let the students read Text A as quickly as they can for the first time to find the general idea of the passage;b.Then read through the text for the second time to find the answers to Exercise I;c.Tell the students the general idea of the text while checking the answers to Exercise I;d.Analyze the language points in the text;1.Technology is hot, but how long this happy investment cycle will last is anyone’s guess.技术现在是热点，但是谁也说不准这种令人陶醉的投资周期能持续多久。
教案-商务英语阅读-Unit14-叶兴国
教案-商务英语阅读-Unit14-叶兴国Unit 14Teaching Objectives:1. To remember and use new words and expressions;2. To learn how what measures should be taken to restrain CEOs and CFOs from fraudulent business practices;3. To learn how we can spot lies we are told;4. To learn some useful expressions about economy, paying special attention to examples;5. To deal with the language points in Text A and Text B.Focuses:1. To learn how what measures should be taken to restrain CEOs and CFOs from fraudulent business practices;2. To learn how we can spot lies we are told;Difficulties:How to use some useful expressions about economy in Reading Skills.Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.Text A In Search of Honestya. Let the students skim and scan T ext A as quickly as possibleto get the answers to Exercises I &IIb. then Check the answers to Exercises I &IIc. Analyze the language points in the text:1. But in wake of Enron, Worldcom and a slew of other scandals, America no longer trusts corporateleaders to tell the truth without being warned by the sound of prison doors slamming. 但是在安然公司、世通公司和其他一些公司的丑闻被批露以后，美国不再相信如果没有监狱铁门撞击的声音以示警告，企业领导会如实禀报。
商务英语阅读Uni 叶兴国ppt课件
Determining what success means to you is a crucial element in early stages of new venture planning.
Body:
1. Defining success through personal evaluation. 2. Success can be measured through our personal values. 3. Visioning and goal setting for business success.
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
Three questions:
1. Why should we do Business English Reading?
2. What does Business English Reading mainly deal with?
3
3. How can we do the Business English Reading effectively?
TEXT A：THE NEW INTERNATIONALBSusTineYssLEEngliOshF: A Reading Course MANAGEMENT
Business English: A Reading Course
UNIT 1
1
2014.10
WARM-UP QUESTIONS
教案-商务英语阅读-Unit 1- 叶兴国
Unit 1Teaching Objectives:1. To introduce the teaching contents and teaching plan;2. To have a general idea of the New International Style of Management;3. To be clear about the three main questions of business English reading;4. To learn how to read business English passages effectively;5. To learn to recognize and use some of the related words and expressions.Focuses:1. To have a general idea of the New International Style of Management.2. To learn how to read business English passages effectively.Difficulties:1. How to read business English passages effectively.2. How to remember business English words and expressions ASAP.Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1. Read Text A The New International Style of Management and do exercises;2. Read Text B New Thinking for successful Entrepreneurs and do exercises;3. Analyze the language points in the texts;4. Check the answers to Exercises.Part III Reading Skills: Introduce the Basic Information about Business English Reading.Use three questions to lead students to deal with this part:1. Why should we do Business English Reading?2. What does Business English Reading mainly deal with?3. How can we do the Business English Reading effectively?If students can not answer the questions, ask them to read through the passages in Reading Skill to get the details of how to do Business English Reading.Part IV Supplementary Reading: New Thinking for a New Financial Order For this part, ask students to finish it by reading first and summarizing it with no more than 50 words.Part V Test YourselfFor this part, ask students to finish it by themselves.Questions for Discussion and Reflection:1. Do you want to be a member of these multinational companies? Why?2. What are the differences between these multinational companies and the local companies in China? Assignment:1. Review Unit 1, to remember the contents learned.2. Preview Unit 2, to find difficult points.References:《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》。
教案-商务英语阅读-Unit6-叶兴国
教案-商务英语阅读-Unit6-叶兴国Unit 6Teaching Objectives:1. To remember and use new words and expressions;2. To learn how managers get ideas from many people to make better decisions;3. To learn how lessons you can learn from people who are even considered bad bosses;4. To review some basic reading skills and learn some word formations;5. To know about the word formations we often use in details;6. To deal with the language points in Text A and Text B.Focuses:1. To learn how managers get ideas from many people to make better decisions;2. To learn how lessons you can learn from people who are even considered bad bosses;Difficulties:How to know more about the word formations we often use in details;Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to buildreading abilities gradually.Text A Got Ideas？a. Let the students read Text A as quickly as they can for the first time to get the general idea;b. Ask students to tell others the general idea of the text;c. Then use some basic reading skills to read through the text again to find the answers to Exercises I &IId. Check the answers to Exercises I &IIe. Analyze the language points in the text:1. Macworld: 由IDG(美国国际数据集团)举办的Mac业内最大的展览会。
教案-商务英语阅读-Unit8-叶兴国
教案-商务英语阅读-Unit8-叶兴国Unit 8Teaching Objectives:1. To learn how to live and how to plan our life;2. To learn how to beat retirement blues;3. To know about the memorial methods to help students remember words;4. To deal with the language points in Text A and Text B.5. To remember and use new words and expressions;Focuses:1. To learn how to live and how to plan our life;2. To learn how to beat retirement blues;3. To know about the memorial methods to help students remember words;Difficulties:How to help students remember words by knowing about the memorial methods.Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.Text A How Long Will You Live？a. Let the students read Text A as quickly as they can for thefirst time to get the general idea;b. Ask students to tell others the general idea of the text;c. Then use some basic reading skills to read through the text again to find the answers to Exercises I;d. Check the answers to Exercises I;e. Analyze the language points in the text:1. 1-year-olds: 一岁的小孩。
教案-商务英语阅读-Unit12-叶兴国（合集五篇）
教案-商务英语阅读-Unit12-叶兴国（合集五篇）第一篇：教案-商务英语阅读-Unit 12-叶兴国Unit 12 Teaching Objectives: 1.T o remember and use new words and expressions;2.To learn how we can save time to do what we really want;3.To learn how much time CEOs should devote to customers;4.To review some basic reading skills;5.To deal with the language points in Text A and Text B.Focuses:1.To learn how we can save time to do what we really want;2.To learn how much time CEOs should devote to customers.Difficulties:How can we save time to do what we really want? Teaching Time: 2 periods.Teaching Procedures:Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.Text A 20 Ways to save 20 Minutes a.Let the students read Text A as quickly as they can to scan the answers to Exercise I;b.Ask some students to Check the answers;c.Analyze the language points in the text: 1.You’ve put in a longer-than-eight-hour day at work, cooked dinner, folded laundry, and you still haven’t got around to the brisk walk you vowed to take every day.你每天花费8个小时以上的时间工作、做饭、折叠喜好的衣服等，但是你没有腾出时间来做你发誓每天要做的快走锻炼。
商务英语阅读unit 8
Institutions
The EU treaties have created a system of governance for the EU, including decision-making bodies, regulatory processes and organizations which do the day to day work of the EU, which can be simplified to three key components: the European Commission , the European Parliament and the Council (the European Council and the Council of Ministers). There are other important bodies in the EU, including the European Court of Justice, which adjudicates on disputes relating to EU powers and decision making.
NAFTA
The North American Free Trade Agreement (NAFTA) is one of the most powerful and wide-reaching treaties in the world. It governs the entire spectrum of North American trade and has hemispheric cooperation on a scale never before seen.
NAFTA is a treaty between Canada, Mexico, and the United States that was designed to foster greater trade between the three countries. NAFTA has been in effect since 1 January 1994. It has since been updated with two major additions, the North American Agreement for Economic Cooperation (NAAEC) and the North American Agreement for Labor Cooperation (NAALC). A very recent addition was the Security and Prosperity Partnership of North America, designed to foster cooperation on issues of national security.
商务英语阅读Unit叶兴国
Business English: A Reading Course
READING SKILLS:
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
1. Definition 定义clues:“*** is/are ***.” e.g.
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
4. Example举例clues: 5. Causal relationship因果关系clues: 6. Experience or common sense经验或常识clues: 7. Explanation after punctuation marks—comma (,), dash (—), within parentheses ((…))：标点符号 8. Semantic relationships: 语义关系
TEXT A：VOICE OF COURAGE
Business English: A Reading Course
Notes on the Text:
1. Fireside Chat: 炉边谈话
著名的“炉边谈话”至少进行了二十一次。 1933年3月12日，拯救金融：第一次“炉边谈话”（罗斯 福新政的开始）。 1933年5月7日，复兴工业：第二次“炉边谈话”。 1933年7月24日，为了彻底解决童工和劳动时间问题，罗 斯福发布了第三次“炉边谈话”。 1933年10月22日晚，罗斯福向全国做了第四次“炉边谈话 ”，他回顾了3月份以来“足以自豪的事实和行动”，并 高度概括了“第一次新政”所致力于实现的目标。
教案-商务英语阅读-Unit5-叶兴国
教案-商务英语阅读-Unit5-叶兴国第一篇：教案-商务英语阅读-Unit 5-叶兴国Unit 5 Teaching Objectives: 1.To remember and use new words and expressions;2.To have general ideas of “financial management”;3.T o review some basic reading skills and learn some word formations;4.To know about the word formations of Business English vocabulary;5.T o deal with the language points in Text A and Text B.Focuses: 1.To review some basic reading skills;2.To have general ideas of “financial management” by reading to practice basic reading skills;3.To learn some word formations and deal with the language points in Text A and Text B.Difficulties:Review how to use basic reading skills to do reading exercises.Teaching Time: 2 periods.Teaching Procedures: Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1.Text A Ways to Keep More Cash a.Let the students read Text A as quickly as they can for the first time to get the general idea;b.Ask students to tell others the general idea of the text;c.Then use some basic reading skills to read through the text again to find the answers to Exercise I;d.Check the answers to Exercise I;e.Analyze the language points in the text: 1.Bureau of the Public Debt: 公共债务局, 成立于1940年6月30日,其主要职责是筹措联邦政府所需的款项,核算公共债务,发行和回购国库券,执行债务管理政策。
教案-商务英语阅读I-Unit4-叶兴国五篇范文
教案-商务英语阅读I-Unit4-叶兴国五篇范文第一篇：教案-商务英语阅读I-Unit 4-叶兴国Unit 4 Teaching Objectives: 1.To remember and use new words and expressions;2.To have general ideas of “personal brand”;3.T o learn how to polish up one’s brand;4.To know about the word formations of Business English vocabulary.Focuses:1.To have general ideas of “personal brand”;2.T o learn how to polish up one’s brand.Difficulties:How to use word formations of Business English vocabulary to improve reading ability.Teaching Time: 2 periods.Teaching Procedures:Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1.Text A Brain-twisting Job Interview Questions by Microsoft a.Let the students read Text A as quickly as they can for the first time to get the general idea;b.Ask students to tell others the general idea of the text;c.Then read through the text again to find the answers to Exercise I and Exercise II;d.Check the answers to Exercise I and Exercise II;e.Analyze the language points in the text: 1.fire away: 原意是“不停地射击”，这里指“谈话或提问时连珠炮般地接下去”。
教案-商务英语阅读-Unit3-叶兴国
教案-商务英语阅读-Unit3-叶兴国Unit 3Teaching Objectives:1. To have general ideas of the current employment market;2. To remember and use new words and expressions;3. To learn how to fire an employee and how to find a new job;4. To know about the character of Business English vocabulary.Focuses:1. To remember and use new words and expressions;2. To learn how to fire an employee and how to find a new job.Difficulties:How to improve reading ability by knowing about the character of Business English vocabulary. Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1. Text A If Y ou Fire People, Don’t Be a Jerk About Ita. Let the students read Text A as quickly as they can for the first time to find the general idea of the passage;b. Then read through the text for the second time to find the answers to Exercise I;c. Tell the students the general idea of the text while checking the answers to Exercise I;d. Analyze the language points in the text:1. We literally spent the day looking out the window as people were leaving ... 我们简直是整天望着窗外，看着人们离去……literally用在这里表示强调，如：The old man was literally blaz ing with anger. 老人简直是怒火中烧。
新世纪商务英语本科生商务英语第二版阅读教程2：叶兴国unit8答案
新世纪商务英语第二版阅读教程2：叶兴国unit8答案Unit8Part I Background Information过去人们常说:“如果你制造出一种质量更好的捕鼠器，市场就会把路铺到你家大门口。
”现在这句话不一定正确。
实际上，最好的产品并不一定能够赢得最大的市场份额。
例如，在个人电脑领域，尽管草果操作系统比微软操作系统更加稳定，使用起来也更加容易，但它却在与微软的市场之争中败下阵来。
营销战略能够使大致相同的产品和服务的市场表现大相径庭。
美国营销协会认为营销是创造、传播、递送和交换对于顾客、客户、商业伙伴乃至整个社会具有价值的待售品的活动、惯例和过程。
“市场营销”这个词的原本意义是指到市场去，比如去购物或者去卖货物、服务。
市场营销实务一般被认为是一种创造性产业，它包括广告和销售，也涉及通过市场调查预见消费者的未来需求。
广告是沟通的一种形式，这种沟通的目的就是要劝说潜在的消费者更多地购买或者消费某一特定品牌的产品或者服务。
销售是-项涉及卖出产品或服务、换回钞票或其他补偿物的活动，它是一种实现商业活动的行动。
市场营销受许多社会科学的影响，特别受到心理学社会学和经济学的影响。
20世纪60年代，哈佛商学院的杰罗姆.麦卡锡教授指出，营销组合包含四个因素(4Ps):产品(product)、价格(price)、渠道(place)和推销(promotion)。
产品因素涉及商品或服务的规格以及该产品或服务如何满足最终用户的需求，其范围通常包括担保书、保证书和技术支持等。
价格是指确定一件产品的价格，包括打折的过程。
商品的价格不应该是随意制定的，它只是用来交换该产品或服务的东西。
渠道是指如何使产品到达消费者手中。
推销是指推销产品、品牌或者公司的各种方法，具体包括广告、促销、宣传、直销、制定品牌等。
值得-提的是，品牌对于营销来说至关重要。
品牌是一个能够把产品和服务与对其形成竞争的产品和服务区别开来的名称、图案、标志或者其他特征，它代表了消费者对于一个企业、产品或服务的经验。
商务英语阅读Unit 叶兴国(共24张PPT)
4)前词首部+后词首部: interpol=international + police国际警察
5. Shortening: 缩略法
1) clipped words 缩略词
a. front clipping 截头telephone → phone b. back clipping 去尾 corporation→ corp c. front & back clipping 截头又去尾 influenza→ flu;
UNIT 6
e.g. doctor 医生n. → to doctor伪造v.
4. Blending: 混合法/拼缀法
1)前词首部+后词尾部: telecast=television + broadcast 电视广播 2)前词全部+后词尾部: workaholic=work + alcoholic 工作狂
seSnsuitfivfeixcautsitoomn:er加da后ta缀or
proprietary
information
like
patents,
you
might
consider
springing
for
something
like Socialtext’s Enterprise application.
Unit 5: Affixation; Compounding; Unit 6: Conversion; Blending; Shortening;
Unit 7: Onomatopoeia; Back formation; Formation of nonce words; Loan word; Coinage
Unit8_SectionB(2a-2e)教学设计
Unit8 SectionB（2a-2e）精品教案Teaching aims（教学目标）1. Reading practice2. Reading strategy: SummarizingLanguage points（语言点）1．要求掌握以下词汇：used to, on the radio, made sb. do sth., ever since then, the home of, belong to, remind sb. of sth., have been to, one day2. 要求掌握以下句型：She hasn’t been to Nashville yet.She has already read a lot about the place and done some research on it.Ever since then, she has been a fan of American country music.3. 了解异国文化: 了解Country MusicDifficulties（难点）：能正确运用现在完成时Teaching steps（教学步骤）1. Lead in（新课导入）Have Ss discuss the following questions in pairs. Then have them share their answers with the class.1. Do you have a favorite singer or band?2. Do you have a favorite song?3. What facts do you know about your favorite singer, band or songs?(在学生进行讨论时，教师在课室中走动，随时提供学生帮助)2. Work on 2bT: Today we will read about a girl named Sarah and find out how country music has changed her life forever.The answers are:1. the southern states of America2. country music3. a Country Music Hall of Fame Museum4. Garth Brooks5. 120 millionNow let’s complete the fact sheet on page 63.3. About country musicT: What do you know about country music?(教师播放歌曲《Country road take me home》)Give a brief background on country music. You may talk about:1. American country music in different times2. American country music today3. Instruments4. Popular singers(教师可以推荐更多的country music给学生，让他们课后去学唱这些歌曲)4. Work on 2cT: Now read the first paragraph carefully and underline the main idea and write short answers to the questions. Who is Sarah? Where is she from? What does she like? (在学生阅读完后，给学生讲解重要短语和句型，并带领学生对第一段进行复述, 用同样的方法来处理第二和第三段)Check Ss’ answers against the answers on the screen.5. Work on 2cUse the notes you made in 2c to write a short summary of the passage. Write no more than 100 words.6. Homework1. Read the passage in 2b aloud.2. Find out more about different kinds of music.。
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UNIT 8
2014.11
BACKGROUND INFORMATION
I. How will you live after retirement? II. Retirement planning 退休规划
1. predict lifespan; 2. plan retirement life after 40; 3. up to yr work status, health status, living condition, and
2. Do you agree that there are things more important to us than work and money? If so, what are they?
Business English: A Reading Course
READING SKILLS:
Business English: A Reading Course
Notes on the Text:
1. 1-year-olds: 一岁的小孩。
合成词变成复数，如果该合成词有主干词，则在主干词后
面加-s：
brother-in-law→brothers-in-law, looker-on→lookers-on;
The cohort of people aged 30 to 39 are more conservative.
年龄在30岁到39岁的一群人更加保守。
TEXT A：HOW LONG WILL YOU LIVE？
Business English: A Reading Course
Notes on the Text:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
Questions:
What are the effective methods we often use to memorize words?
1. Word formation 构词法； 2. Memorial method记忆法
WARM-UP QUESTIONS
Business English: A Reading Course
1. Truly we don’t know how long we’ll live but we can plan how to live. What kind of plan do you prefer to live with?
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BAS2IC.INMFOeRmMAoTIrOiNalABmOeUTthBoUdSI记NESS忆EN法GLISH READING
1) associative memory联想式记忆法
如果该合成词没有主干词，则在最后一个词的词尾加-s：
grow-up→grow-ups, forget-me-not→forget-me-nots;
若合成词中有man或woman的话，复数形式则要求其构成
部分也要作相应变化：
a woman doctor→women doctors, a man cook→men cooks
TEXT A： HOW LONG WILL YOU LIVE？
Business English: A Reading Course
Notes on the Text:
2. hypothetical [or synthetic] cohort：假定或综合 队列，实验样本的一种方式。
cohort：在人口统计学、统计学或市场调查中 定义的一代人。如：
从同义词、反义词、同一范畴出发、中心 词展开、相似词的细微区别等角度联想
2) meaning combination意义组合记忆法
UNIT 5
有些字母组合既非词根，也非词缀，组合 在一起有一定的意义。如：st- :“静止不 动，保持不变化”；fl-: “动、变化”，fly, flash, flow等。
3. If your retirement plan assumes you’ll live to 81, you probably won’t hit it right on the button.
如果你的养老金计划假设你将活到81岁，你可能计 算得并不准确。
3) related words 相关词记忆法
aபைடு நூலகம் 词形相关，词义相近或相同； b. 词形相关，词义相反。
TEXT A：HOW LONG WILL YOU LIVE？
Business English: A Reading Course
Questions:
1. What’ the author’s attitude towards the announcement of the Centers for Disease Control and Prevention?
2. What’s the author’s opinion on “available online longevity calculations”?
3. What does the author quote the story of Robert Mondavi?
TEXT A： HOW LONG WILL YOU LIVE？
financial condition. It is necessary to plan yr retirement life.
III. How to plan yr retirement life
In order to live a colorful retirement life, you should 1. be practical about yr financial condition; 2. not neglect your partner; 3. try different roles before retirement.