商务英语综合教程Unit1

Activation
The internet can be regarded as the thickest and an ever-growing book that you can ever lay your hand on. Find it really a hassle to organize and memorize what you read online? delicious is one of your handiest tools. It is an social bookmarking service which makes your online reading experience tasty and "delicious".
Warm-up
Background
Detailed Reading
TEXT I
3. Do you know any other expressions to represent different versions of a website, a software or a service?
Activation
Ma Yun is thinking about these. What about you?
Internet
communication information
பைடு நூலகம்e-business
taobao paypal
consumerism
virtual goods
Activation
Do you know these words? Guess their meanings through the corresponding pictures.
Activation
Sure, Salesforce is to boost your sales, but what is the cloud in the logo for? Salesforce offers CRM (Customer Relationship Management) solutions. However, it does not provide you with an expensive and mysterious software and keep pestering you to update and maintain it. All is done online. This is the so-called cloud service.
Boom
Traffic
Portfolio
Whim
Activation
Do you know these web sites? How can you make use of them?
Activation
Buzzlogic is an online advertiser. "Buzz" means what people are excitedly talking about. Obviously Buzzlogic aims to find logic in people's online conversations, track popular topics, help its clients make advertisements and influence potential consumers' buying behavior.
2. Have you ever heard of Web 2.0? What are the main features of it?
Web 2.0 is described as the second generation of the Internet. It features information sharing, usercentered design and collaboration online.
Warm-up
Background
Detailed Reading
TEXT I
The Internet is rapidly evolving from a channel for content distribution to a platform for activity — collaboration, publishing, sharing and innovation. It has currently undergone a comprehensive software upgrade, representing several initiatives collectively known as "Web 2.0." … Simplicity and convenience are driving the rapid adoption of Web 2.0. In 2005 I started reading the blog of the CEO of Sun Microsystems, Jonathan Schwartz. At that time he said, "Simplicity changes the world. Convenience is a force multiplier."
Kathleen Gilroy
Warm-up
Background
Detailed Reading
TEXT I
Questions for Discussion:
1. What do you think the Internet brings to humankind: convenience or trouble? Why?
I think the Internet brings more trouble. I used to fill only a paper form to finish registration. Now, I have to fill two forms, one online, one in paper.