中小企业进入国际市场英文版

[abstract] joining WTO how prompted Chinese small and medium-sized enterprises, entering international market as soon as possible, be theoretical and enterprise research hotspot. Based on the analysis of the characteristics of the international market, based on the actual situation of small and medium-sized enterprises in China, think to enter the international market of small and medium-sized enterprises must know from the strategic height three basic problems, and brings forward the basic countermeasures to enter the international market.

[key words] international marketing marketing strategy in the international market Joining the WTO and global economic integration make Chinese small and

medium-sized enterprise business space becomes more wide, development conditions, but also more intense competition, on the one hand, to face the competition of domestic enterprises, on the other hand it should face international in many large multinational companies competition. The pressure of the competition forced the small and medium-sized enterprises to actively seek the internationl opportunity, exploring international market. Facing the international operation strategy innovation accelerated situation, China should entrepreneurs realize clearly, to meet foreign enterprises in China, goods in domestic "subordinate" and challenge, And let his own enterprise break through the narrow regional market, toward the global market, compete in the international market. In this process, the operator should stand in the development of strategic consideration question: first should be "global" consciousness, is good at standing in the global market Angle consider the problems and handle problems, set the international marketing concept, Secondly, according to the international economic development environment, analyses the international market, choose target market; Finally according to choose the target market, competitor analysis and their advantages and disadvantages, adopting appropriate international marketing strategy and tactics.

A, international market management idea problem

Enterprise wants to enter the international market, the first to have global consciousness, must strengthen the international management idea. Mainly includes the following aspects:

1, internationalization of commodity conception. In the international market, products include not only all tangible commodity, and include land, mineral resources, labor, soft science achievement, trademark, information, technical know-how, talents, capital, etc. Scope of commodities greatly expanded. Only when the products can meet the target market on some unsatisfied demand, the enterprise can smoothly to enter the international market.

2 and internationalized market ideas. The international market is completely by market for regulating lever, commodity price is decided by the market demand and supply. Enterprise products must according to the market's needs, the

decision-making meeting customers' demands as production and export the starting point and end-result.

3 and internationalization competitive concept. The enterprise must upgrade the participation in international competition ability, from price as the main approaches of competition into products with high quality, excellent service and efficient work and new technology content continuously improve as the competition winner of the company.

4 and internationalized risk perception. The international market is to bring enterprise development opportunities, also make the enterprise to face more economic risk, political risk, credit risk, exchange rate risk, etc. Enterprises must adopt measures to prevent, change of various risks for the opportunity or risk the loss that might be brought down to a minimum.

5, internationalization of credit concept. Credit is the intangible asset of an enterprise. The enterprise prestige high, in financing can get more support, product quality can make up for the occasional problem. In the international market, both trade oceans apart, credibility is more became a kind of strong competition elements.

6, internationalization of the concept of law. Engaged in international marketing enterprise, besides should follow the local laws, but also to obey the target market of the country in which the relevant laws and many international conventions and practices. In accordance with international standards in business.