《跨境电商实用英语》PPT (2)

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《跨境电子商务英语》教学课件(共8单元)Unit 2

Warming-up Activities
Conversation
B: Quite reasonable. What products are you going to sell? A: The bags and shoes. To be specific, men’s, women’s and teenager’s dress, shoes, sneakers and sandals. B: It’s great. As far as I am concerned, what you have to do next is setting up your online store on a platform. A: I’ve heard some e-commerce platforms, but I am not familiar with them. B: Then you need to do a survey about these platforms to compare their advantages and disadvantages. A: That’s right. That’s what I should do.
New Words and Phrases
8. distributor /dɪ'strɪbjətə(r)/ n. 经销商；分销商 9. branch /bra:ntʃ/ n. 分公司；分支；分部 10. brainchild /'breɪntʃaɪld/ n. 发明；新构想 11. franchise /'fræntʃaɪz/ n. 特许；（公司授予的）特许经销权 12. straightforward /ˌstreɪt'fɔ:wəd/ adj. 简单的；易懂的 13. submit /səb'mɪt/ v. 提交 14. approval /ə'pru:vl/ n. 批准；同意

《跨境电子商务实用英语》全套教学课件1-3 Cross - border E-commerce Development in China

There are more than 5,000 enterprises on Cross-border E-commerce platform, and over 200,000 enterprises engage in cross-border e-business through various platforms. According to the estimates of Ministry of Commerce, the overall transaction volume of Cross-border Ecommerce is expected to reach 9.0 trillion in 2018, accounting for 23% of import and export trade. The insiders expect that the average annual growth rate of China's Cross-border Ecommerce will stabilize at 20% or more in the next four years.
PART 2 Passage Reading
3
In terms of business model, Cross-border E-commerce is B2B-dominanted, and B2C gradually develops
Taking the operating model as the criterion, Cross-border E-commerce can be divided into general trade (cross-border B2B) and cross-border online retail (cross-border B2C and C2C). The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly diverse, thus the B2C transaction share is predicted to further increase in the future. However, due to the large volume of B2B transactions and stable orders, cross-border B2B transactions accounted for 92.4%, occupying the dominant position among China's Cross-border E-commerce models in 2014; In 2015, Cross-border E-commerceB2B

《跨境电商实用英语》PPT (23)

to its characteristics of capital security, speed, convenience and wider coverage.
PART TWO
Passage Reading
PART 2
Passage Reading
Payment
Order payment serves as the indispensable key part throughout Cross-border E-commerce, covering both online and offline approach. Offline bank approach is essentially the same as the original payment in international trade, excerpt that the platform of business shifts from offline exhibitions to B2B (, Made in China, Global sources etc) and B2C websites (AliExpress, eBay, Amazon etc). Offline payment methods include Cash, Letter of Credit (L/C), Payment on Delivery, Western Union Transfer and Documentary Collection as well as Documents against Payment (D/P), Installment, Payment on Credit and Deferred Payment, among which the first four are generally the main options.

跨境电商实用英语Module 2 Electronic Products

Picture 10 Photocopier 复印机
• feeder output tray 复印机输出盘 • document handler 原件插入口 • cover 压板 • control panel 控制面板
• paper trays 复印纸盘 • paper in reserve 复印纸储备 • bypass feeder 复印纸输入盘 • automatic sorting trays 自动分类
整理盘
Picture 11 Headphones 耳机
Picture 11 Headphones 耳机
• jack plug 连接电缆插头 • earphone 耳机 • adjusting band 调节环
• headband 头环 • resonator 谐振腔 • ear cushion 耳垫 • connecting cable 连接电缆
• on/off light 电源开关指示灯
Picture 9 Fax Machine 传真机
Picture 9 Fax Machine 传真机
• document receiving 传进文件出口
• data display 液晶资料显示屏
• start key 起动键
• sent document recovery 传出文件出口
• fluff trap;lint trap 绒毛搜集器 • door 机门 • fan 风扇 • motor 电动机 • safety thermostat 安全恒湿器 • heating element 电热丝 • cabinet 外壳 • levelling foot; leveling foot 水平调节脚架
• play 播放键 • stop 停止键

《跨境电子商务实用英语》全套教学课件1-2 The Significance of Cross-border E-commerce

3
Learn words and expressions concerning talking about above issues in the significance of Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
PART 1 Warming-up
B. Li Yansheng, Senior Vice President of Shenzhen 4PX
Information Technology said, “Chinese people are earning more and the standard of living is rising, the need and want of overseas high quality, high priced and safe products is increasing. So there are huge demands which prosper the development of international e-commerce.”
In the context of global sluggish foreign trade and China’s economic downturn, Cross-border E-commerce undertakes the mission of promoting the transformation and upgrading of China's open economy and building new economic growth points.
A. The State Council of China officially announced its plan to establish a “Cross border E-Commerce Comprehensive Pilot Area” in Hangzhou in March 2015, featuring a lot of preferential tax policies and streamlined customs clearance procedures.

《跨境电商实用英语》第2版人大版习题答案Unit 2-Chapter 6(修改版)

Part Two：Passage ReadingTask 11. “C opycat” electronic products and cheap wedding dresses.2. Through intelligent recommendation technology and intangible interactions.3. They expect that a product bought on Cdiscount arrives at a speed comparable to ordinary French products.Task 21.accessory2. consensus3. accrueattribute4. repulsive5. In view of6. warranty7. dedicate8. concedeTask 31.Such shirts packed in carton box can save freight cost.2.Each newbie had to go to the front and made a brief self- introduction.3.Please quote us as soon as you receive our inquiry.4.Are you satisfied with the performance of your new car?5.The reconstruction of the city is underway.6.John attributed his success to good luck.Passage Translation各国电子商务网络平台的现状无论是国内还是国外的企业家都逐渐意识到电子商务中所蕴含的巨大商机，不少企业开始由单一的线下传统交易模式向互联网电子商务交易模式转移。

《跨境电商实用英语》全套教学课件Unit 2-Chapter 3 Amazon Platform(B2B)

PART 2 Passage Reading
The characteristic of Amazon Business is that the products are directly sold by or sellers from third-party platforms. Amazon believes that as a businessonly platform, the new site will be able to improve the relationship between Amazon and those sellers who only do business with companies, helping the platform to provide a wider range of products.
With already more than 2 million products, Amazon Business will replace . Meanwhile, Amazon Business will also take over ’s commercial, industrial and scientific departments. It is reported that Amazon Business may take the existing business as the starting point, and will make a great leap forward in the field of B2B e-commerce market.
PART TWO
Passage Reading
PART 2 Passage Reading

《跨境电商实用英语》全套教学课件Unit 2-Chapter 6 E-commerce Platforms in Different Countries

Байду номын сангаас
PART 2 Passage Reading
3 Wish
Headquartered in the US, Wish is a mobile B2C cross-border e-commerce platform. The dark horse has stood out among mobile terminals by accruing a transaction volume above USD 100 million within less than three years. Wish, being an e-commerce newbie, has no experience in designing shopping platforms for PC terminals. In view of this, it develops mobile terminal markets without mental load. The most important characteristic of a mobile terminal is “always accessible”, which gives rise to fragmented demands.
1
Acquire basic knowledge about Lightinthebox, , Wish, Lazada and Cdiscount
2
Understand the features and advantages of Cross-border E-commerce platforms in different countries
PART TWO
Passage Reading

《跨境电商实用英语》PPT_(23)

A. Mark has never bought anything from an online shop because he is worried about the safety of making the payment online.
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PART 1 Warming-up B. One of the reasons why people tend to choose PayPal is due
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New Words
New Word
1
indispensable
[ˌɪndɪˈspensəbl] adj.
too important to be without 不可或缺的；必不可少的
e.g. Ⅰ) The internet has become an indispensable part in people's life.
to its characteristics of capital security, speed, convenience and wider coverage.
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PART TWO
Passage Reading
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PART 2
Passage Reading
Payment
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PART 2 Passage Reading
Though most of the buyers are able to see through this process, some still may have payment failure after multiple attempts. Therefore, when asked for assistance, sellers shall let buyers know potential reasons for the failure and help them through the payment to finally win the order back. Additionally, some may have no clue to use the shopping cart to combine the purchasing and payment for various types of products in one store, which leads to the inconvenience on both sides caused by redundant orders from one buyer. In this sense, sellers shall guide them to reasonably use the cart and to incorporate the order payments.

《跨境电商实用英语》全套教学课件Unit 3-Chapter 2 Title Description

PART 2 Passage Reading
The rules of the major Cross-border E-commerce platforms are not the same. For example, the title of products on AliExpress can be set up to 128 characters, but DHgate allows 140 characters. However, some tips of product description are common. Here are some tips: 1. Use the data analysis tools (such as the data analysis tool of AliExpress: Data from vertical and horizontal) to set the hot keywords; 2. Try to put core words as early as possible, best in the first five words; 3. Capitalize the first letter of each keyword except for the, a and other prepositions; 4. Maximize the use of characters; 5. Do not pile up keywords; 6. Do not use keywords that do not match the products’ real information; 7. Avoid the use of sensitive words, such as cheap, fake and so on; 8. Make the title as clear and coherent as possible, and nature in English.

《跨境电商实用英语》全套教学课件Unit 5-Chapter 2 Comments on ProductService

学生们修改了他们的论文，并交上去进行最后的评审。 Ⅱ) The product needs an expert evaluation.
PART 1 Warming-up
B. Customer’s review on Cross-border E-commerce is a good vehicle for
word-of-mouth marketing. Customers’ positive comments can improve the products’ exposure rate.
1
Acquire basic knowledge about comments rating on Cross-border
E-commerce platforms
2
Use communicative skills of reminding and convincing customersto give comments on products
PART 2 Passage Reading
2 Provide rewards
It will be easier for buyers to leave positive comments if sellers provide some rewards. For example, if buyers leave positive comments and upload pictures, the seller can reward them ¥2 or 5% off for the next purchase. Even a very small reward can attract buyers to write comments, and even improve customer loyalty. Now, most of the Cross-border E-commerce websites all use these methods to stimulate customers to write positive comments, and improve brand awareness.

《跨境电商实用英语(第2版)》完整版教学课件最全ppt整套教程电子讲义(最新)

A girl named Lucy cries when she arrived at the kindergarten, because she doesn’t want her mom to leave the kindergarten. If you were the teacher, what would you do with the situation?
Letter name: Each of the 26 alphabet letters has a capital and a lower case form. The two forms for each of the 26 letters are shown below. AB C D E F G H I J K LM N O PQ R STUVW X YZ a b c d e f g h i j k l m n o p q r s t u v w x yz
And two little kittens And a pair of mittens And a little toyhouse And a young mouse And a comb and a brush and a bowl full of mus And a quiet old lady who was whispering “hush
Phonics
When sounding consonants, air flow is interrupted or limited by the position of the tongue, teeth or lips. The majority of letters in the alphabet are consonant letters. Most consonant letters have only one sound and rarely sound like their name. B: boy bear ribs gibbon C: candle copper music kick D: duck deer lad ladder F: flower fish fluff sofa G: game get gift logs gun green energy H: hat home high fetch

《跨境电商实用英语》全套教学课件Unit 2-Chapter 1 Alibaba

PART 2 Passage Reading
Shipping Delay Refund The order will be shipped by the sellers on time, according to the details of the contract. In case of shipping delay, the buyers will be eligible for a refund. Examples of what’s covered: •The seller fails to ship the goods on time (according to the contract details) •The seller ships the goods, but the delivery is later than the time specified in the contract •The seller ships the goods, but the goods are seized by customs due to seller error

4 Learn words and expressions concerning talking about
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
如何能确保你正在构建一个对你的组织有效的基础？

跨境电子商务英语 Unit 2 课件

目录
CONTENTS
Amazon and eBay
1
Alibaba and
AliExpress
2
Shopee and
Lazada
3
• Amazon and eBay
1
Unit 2 Main Cross-Border E-Commerce Platforms
Warming-up
Circle the phrases that are new to you and look them up in the dictionary. Read them aloud and write the Chinese meaning.
Unit 2 Main Cross-Border E-Commerce Platforms
(1)be located in 位于……
(2)a wide range of 范围广泛的……
(3)such as 比如；诸如
(4)set up 建立；创建
(5)market share 市场份额
(6)be commited to 致力于
KEY WORDS AND
EXPRESSION
1
• What are you going to... • It is so tiring to... • Why don’t you... • Be used to doig sth. • A broad variety of... • That sounds good. • buy something for sb. • I can’t help doing sth.
(7)be founded by 由……创建
(8)be headquartered in 在……设立总部

跨境电商中的英语实践PPT课件

_______________________________________ _____________________________________________
Complimentary Close, Signature
32 Your site here
2.1 Seven Guidelines of Writing English Business Letters（英文商务信函写作七原则）
24 Your site here
c. ’l’的发音
发/e/音，舌头平着顶向上牙床 fill her up kill him tell her
25 Your site here
现代英语的社会环境
1. 社会用人单位对英语的需求调查显示：
76.2%的被调查单位在工作中会偶尔或经常涉及到英语的使用；
LOGO
跨境电商中的英语实践
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1
1. 英语口语在全球电子商务中的实用性
1.1 商务会谈中相互问候 1.2 马云汉诺威演讲
2. 电商实操中英文商务写作
2 Your site here
1.1 商务会谈中相互问候
Greeting a. How much do you know about
the way Americans greet people and give responses?
I’m Mike Smith. Please call me _M_i_k_e_.
Please _c_a_ll me or _e_-m__a_ilme if you need any help.
9
I’m a freshman /first year student at this college. My