商务英语精读1unit 1
新编商务英语精读1教学案
课时计划任课班级：商务英语131 班 1 周 1 号教学时间：2013 年月日Unit One Essentials of Business (1)ContentText: The Nature of BusinessDifficult Points1.Talk about some words, phrases or expressions about business;2.There are many new words in the text;3.Translate some difficult sentences of the text.Page 2: Warming-upWork with your group and think out as many words, phrases or expressions as possible about business.1) Are you interested in business? Why or not?2) What activities do you think can be labeled as business activities?3) Have you ever been involved in any business activities before?4) What do you think is important for success in today’s business world?(Teacher’s Book: Page 24)Good management, adequate planning, sufficient financial resources, healthy cash flow, controlled spending and the ability to collect money owing, effective marketing, a good product and service.Part Two: 15 minutesPage 5: New words No.1-17 to the first 6 paragraphs of the Text1. Divide the words in two groups: No.1-10; No.11-17;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;4. Mark the words in the three paragraphs and recognize them.Part Three: 30 minutesPage 2: Translate and understand the first 6 paragraphs of the Text1. Read the first 6 paragraphs silently and pay attention to the difficult points;2. Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice;4. Review by asking some questions: some from No. I, Page 81) What does “business” mean in the text?The key comes from Paragraph 1:It means the human activity related to material things. It’s necessary for civilization. And it is found in all societies, even the simplest ones. It’s the activity of producing and distributing goods and services.2) What are the four basic factors of production?The key comes from Paragraph 2:They are land, labor, capital, and entrepreneurship.3) What does the term “land” in this text refer?The key comes from Paragraph 3:Here, the term land is used most general way. It refers not only to a piece of real estate where we might build a factory, but it also means all the raw materials used for production.Some materials are on the earth’s surface, and some are under the surface. And some raw materials may be extracted from the air. All of the raw materials for production come from the land, the air, and the oceans.4) What does the term “labor” refer to in this passage?The key comes from Paragraph 4:It refers to the use of mental or physical work to produce goods. Most labor changes raw materials into finished products and then distributes these to buyers.5) What is the general meaning of “capital” in everyday language?The key comes from Paragraph 6:It means several things. The most general meaning is wealth or money.6)What does the term “capital” refer to according to this passage?The key comes from Paragraph 6:But it also refers to the equipment that money purchases. It’s all the things that workers use in production and distribution. It refers anything that helps to produce and distribute goods.5. Read the first 6 paragraphs together to review.Part Four: 10 minutesPage 6: New words No.18-32 to the rest 3 paragraphs of the Text1. Divide the words in two groups: No.18-28; No.29-32 with the 9 phrases;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;4. Mark the words in the paragraphs and recognize them.Part Five: 15 minutesPage 3: Translate and understand the rest three paragraphs of the Text1.Read the paragraphs silently one by one and know what are your difficult points;2.Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice:4. Review by asking some questions from No. 1, Page 8Questions:7)What is called entrepreneurship?The key comes from Paragraph 7:Putting together land, labor, and capital to make something of value, is called entrepreneurship8)What responsibilities should an entrepreneur take?The key comes from Paragraph 7:The entrepreneur is the person responsible for controlling and directing the other three factors. He is the leader, and the employees follow his direction.9)What kind of problems will a company cause to people when it goes bankrupt?The key comes from Paragraph 9:It means the company becomes unable to pay its debt, it causes problems for many people. It’s hard for the employees who have to seek work elsewhere; the customers must look for another place to buy the products; creditors usually lose some moneyto the company. But the entrepreneur takes the biggest risk if the business succeeds or fails. He must pay them up to the limit of his ability to pay.10) When will the entrepreneur make a profit and when will he suffer a loss?The key comes from Paragraph 9:If he is skillful and lucky, the money he receives from his business venture will pay for the land, labor, and capital and there will still be extra money remaining for him. This extra money is the profit. If the money he receives from the business venture is not enough to pay all of the costs, the difference is the loss.5. Read the rest 3 paragraphs together to review.课时计划任课班级：商务英语131 班教案编号： 1 周 2 号教学时间：2013 年月日Essentials of Business (2) I. Review the content of the passageII. Recite the passageIII. Explaining the language pointsrelate:relate something to something else 与……有关e.g. The report seeks to relate the rise in crime to an increase in unemployment. V+ ing as subject: The -ing form of the verb can be used as the subject of a sentence e.g. Seeing is believing.Taking good photos requires patience as well as keen eyes.Watching television at spare time is a good entertainment.辨析capital & money:Capital is the money or property that you use to start a business or to make more money. Money is what you earn by working and you use in order to buy things.e.g. The recycling industry is making huge capital investments in equipment.Do you have enough money to pay for the sandwiches?Therefore, collocations related with "capital" are: capital intensive industries(资本密集产业); venture/risk capital(风险资本); intellectual capital(智识资本). etc. Collocations related with "money", on the other hand. are: money bags(有钱人); Money makes a mare go.(有钱能使鬼推磨); money worshiper(金钱至上主义者). entrepreneurship:Entrepreneurship is a frequently used concept in English-speaking countries, but it is difficult to define and translate. It generally refers to a management concept characterized by development and renovation and the ability to implement this concept in marketing.(它指的是一种发展的、革新的经营观念，以及将这种观念贯彻在市场中的能力。
CollegeEnglishBook1精读第一册课后答案
CollegeEnglishBook1精读第⼀册课后答案Unit OneText A: Language FocusVocabularyI．Blank-filling1.1) respectable 2) agony 3) put..down 4) sequence 5) hold back 6) distribute7) off and on 8) vivid 9) associate 10) finally 11) turn in 12) tackle2.1) has been assigned to the newspaper’s Paris office.2) was so extraordinary that I didn’t know whether to believe him or not3) a clear image of how she would look in twenty years’ time4) gave the command the soldiers opened fire.5) buying bikes we’ll keep turning them out3.1) reputation rigid to inspire 2) and tedious What’s more out of date ideas3) compose career avoid showing hardly hold backII. Synomyms/doc/fe3343436.htmlposed2. severe3. agony4. extraordinary5. recall6. command7. was violating 8. anticipateIII. Collocation1.At2. For3. Of4. With5. As6. About7. To8. In in9. From10. On/uponComprehension ExercisesI.Cloze1.Text-related1)Hold back 2) tedious 3) scanned 4) recall 5) vivid 6) off and on7) turn out/in 8) career2.Theme-related1)Last 2) surprise 3) pulled 4) blowing 5) dressed 6) scene7) extraordinary 8) image 9) turn 10) excitementII.Translation1.Sentence2.PassageSusan lost her legs because of/in a car accident. For a time, she didn’t know how to face up to the fact that she would never (be able to) walk again.One day, while scanning (through) some magazines, a true story caught her eye/she was attracted by a true story. It gave a vivid description of how a disabled girl became a writer.Greatly inspired, Susan began to feel that she, too, would finally be able to lead a useful life.Text B:Comprehension Check1-6: CACDBDTranslation:1.我⽿朵⾥嗡嗡作响，听不见他们后来讲的话，只东⼀点西⼀点渗⼊⽚⾔只语。
商务英语精读课件Unit1-3,Sports and Business
Unit One Sports and Business A PLAN FOR TEACHING Background Information Language and culture focus Structures of the texts Exercises Teaching Aim ★Cognitive Information: Business in Sports; ★Language Focus: Have a good command of the key words and phrases, the useful structures and the corresponding grammar. ★Communicative skills: Grasp the expressions of “complimenting”. ★Lexical Knowledge: Be aware of the meaning of the suffixes in the Extended Activities (-er, -or, -ant, -ent, -ee, eer). Steps of teaching 1. Revision 2. Led-in questions and answers 3. Background knowledge 4. In-depth study of the texts 5. Structure analysis Led-in questionHow Are Sports and Business Related? Your interest in sports is someone else’s business. Background knowledge Sport Business Sport business concerns the commercial side of sports management and encompasses many subjects including sponsorship, marketing, TV rights, merchandising, finance, legal issues, player representation as well as the management of the sports infrastructure. Language points 1) Key Words Reading I 1 revenue n. e.g. This year’s revenue of the government was less than that of last year.2 athlete n. e.g. top athlete pro (professional) football playere.g. She is the star player in her team. 3 capitalize v. e.g. You can choose to capitalize some of the value of your pension. 4 contribute v. e.g. He contributed 50,000 to the Red Cross.5 impose ( on ) v. e.g. Don’t impose your opinion on others. Imposition n. e.g. The county council has not yet given its consent to the imposition of any traffic regulations.6 boom n. e.g. Long holidays have brought about a travel boom. boom v. e.g. The turnover of the company has kept booming since the application of the new working method.7 dominant adj. e.g. As a dominant figure at the conference, he made an important speech and attracted much attention. dominate v. e.g. The attempt of the major powers to dominate smaller countries should be checked.8 implement v. e.g. The agreement was signed but its recommendation were never implemented. implementation n. e.g. The full implementation of the policy will take some time.9 enthusiasm (for, about ) n. e.g. Enthusiasm for his program is growing. Enthusiasm n. e.g. Anthropology is his enthusiasm. (un) enthusiastic adj. e.g. She was enthusiastic about taking ballet lessons. 10 subsequently adv. e.g. He apologized subsequently. Subsequent adj; (following in order or time) e.g. subsequent developments consequent adj. e.g. They tried toprevent an oil spill and the consequent damage to wildlife. 11 fit (in) v. e.g. These shoes fit me. Fit in (with) He doesn’t fit in with these people. Outfit n.& v. e.g. A hiker’s outfit consists of a backpack, hiking shoes, a torch, and a rope, etc. outfitter n. e.g. The outfitter provided everything needed for the safari 12 sole n. e.g. The underside of the foot, a shoe or boot is called the sole. sole adj. e.g. He is the sole survivor of the crash, all the others died. 13 established adj. e.g. The festival has become established as one of the town’s annual events. Establishment n. e.g. It was the establishment of his reputation that made him so successful. Reading II 1 loom v. (above/over/up out of) e.g. Suddenly the mountains loomed up out of the mist. loom n. e.g. Loom is a machine used for weaving cloth. 2 endorse v. e.g. All endorsed the treaty as critically important to achieve peace. endorsement n. e.g. Endorsement means writing your name on the back of a check or official document to make it legal. 3 high-quality adj. e.g. High-quality goods are sold well in the market. 4 low-cost adj. e.g. Low-cost airlines sell tickets at a low price. 5 rival adj. e.g. They were spying on their mutual rival partner. rival n. e.g. His best friend became his rival in the basketball team. rival v. e.g. His ambition les him to rival the career of Edmund Burke. rivalry n. e.g. Rivalry between brothers and sisters is common. 6 trend n.e.g. This style is the latest trend in fashion. trendy adj. e.g. I like trendy clothes. trend-setter n.e.g. A trend-setter is someone who popularizes a new fashion. 7 (health) gym n. e.g. A (health) gym is an athletic facility equipped for sports or physical training. 8 inextricable adj. e.g. an inextricable problem 9 pitch v. e.g. He had tried to pitch the series to all the major television networks. 10 respective adj. e.g. They are both successful in their respective fields. respectively adv. e.g. I’m referring to each of you respectively. 2) Key Phrases Reading I 1 bring one’s enthusiasm to e.g. The teacher tries to bring his enthusiasm to the classroom. 2 get to e.g. I got to reminiscing 3 put into practice e.g. The companies urge the government to put the committee’s agreement into practice. 4 capitalize on e.g. They capitalize on their success by raising prices. 5 contract out e.g. The company contracts the printing out to an outside firm. 6 be + adv. (well/ideally/uni。
Unit 1 Sports and Business_商务英语精读
★Assign to the students pre-reading and post-reading work and the exercises in the workbook.
★Communicative skills
教学方法
★Led-in questions and free discussion
★Let the students listen to the recording of the texts and imitate the intonation, and at the same time grasp the main idea of the texts
★Top-down and bottom-up explanation
★Text analysis
★CAI
技能培养措施
★Brainstorming
★Pair-work
★Interaction
★Role-play
★Questions and Answers
ቤተ መጻሕፍቲ ባይዱ讨论
练习
作业
★Let students discuss the led-in questions , the text structure and the writing techniques of the texts.
★Require the students to learn by heart all of the vocabulary and BE knowledge and preview the new words and expressions of the next unit.
商英阅读Unit 1
Globalization
Globalization, as a concept, refers both to the "shrinking" of the world and the increased consciousness of the world as a whole. It is a term used to describe the changes in societies and the world economy that are the result of dramatically increased cross-border trade, investment, and cultural exchange. In specifically economic contexts, globalization is often used in characterizing processes underway in the areas of financial markets, production, and investment. Even more narrowly, the term is used to refer almost exclusively to the effects of trade, particularly trade liberalization or "free trade."
4. mitigate [‘miti.geit] vt. 减轻，缓和 e.g. The government is trying to mitigate the effects of inflation. 政府正试图缓和通货膨胀的影响。 5. aggregate [‘ægrigeit] n. 合计 e.g. The television audience aggregated 30 millions. 电视观众合计达3000万人。 6. irreversible [,iri'və:səbl] a. incapable of being reversed 不可逆的 ;不能翻转的;不能取消的; e.g. He suffered irreversible brain damage in the crash 他在事故中大脑受伤无法治愈.
商务英语1-businessenglish_第一单元
商务英语/ 对公众说话/ 01应征面谈Introducing Yourself at an Interview找工作时的面试，正是应征单位决定是否要延揽应征者的依据。
在面试中，除需注意衣装合宜之外，得体出众的谈吐实为关键所在。
怎么样的谈话内容和态度，才能使你脱颖而出呢？英文正文Good morning. It's a pleasure for me to be here in front of you to present myself. My name is Jennifer Wong, and I am a candidate for the position of Overseas Sales Representative.My background and work experience are tailor-made for this position. I studied marketing as an undergrad here in Taiwan, and in 1985, I received my MBA from the University of Texas School of Business. For five years now, I have utilized my skills and knowledge as the Assistant Director of Exports for Magic Kitchen Supplies.Action Appliances is a forward-looking company. I am aware that you are expanding into new markets, particularly in the U.S. Thus you are going to need aggressive, take-charge sales representatives. At Magic Kitchen, during my five years there, we expanded our U.S. market share by 25%. This is just one example of my ability to go out there and sell products.A position with your company would be both a learning experience and a great opportunity. I look forward tobecoming part of the Action team. Thank you.中文翻译↑早安。
新标准商务英语综合教程1Unit1Amatterofchoice译文
精品文档新标准商务英语综合教程 1 第一单元译文关于选择苏mei 译资本主义的可靠主力--股份制公司--看起来出奇的持久，但是其面临的压力也在与日俱增。
1967年，约翰·肯尼斯·加尔布雷斯在其著作《新工业国家》中指出，美国由少数几家大公司以稳定为名掌控国家经济。
这种等级森严的官僚组织长期生产标准化产品，定期推陈出新，改良产品。
他们为工人提供终身制的就业机会，并与大型工会保持着良好的劳资关系。
那个世界现在已经不复存在。
美国的大型公司要么消失了，要么在全球化竞争中转型了，其中大多数企业已经由大批量转向高价值、由规模化转向定制化生产体系。
而且这些公司已经平抑了其管理层级，如今很少有人愿意一生只在一家公司里步步高升。
形势正在剧变，但是，这到底要将我们带向何方？现代公司又将何去何从呢？这里有三个为公众普遍接受的答案。
第一种观点认为，少数几家大公司正在无声地收购这个世界。
过去几十年中公司兼并的案例比皆是，创下了历史记录。
幸存下的公司比国家政体还要强大许多。
第二种思想学派的的观点却大相径庭。
他们认为大公司已经成为过去。
若要了解未来趋势，就看看电脑销售企业“单轨公司”吧。
单轨公司没有厂房、仓库以及其他任何有形资产。
该公司在亚特兰大一幢写字楼里租了一层办公区。
自由职业者此刻正在办公桌前设计电脑------尽管需求量仍然不高。
第三种观点认为传统公司正在被公司网所取代。
创业团队建立一个网络组织来推销其观点理念。
他们把点子卖给出价最高者，然后构架下一个点子，创建下一个公司，资金由风险投资家提供。
另一种展望公司未来的方法是聚焦影响公司发展的外部环境。
这种环境由一件事决定----选择。
科技和全球化为个人和公司提供了前所未有的机会，使得他们能够在传统体制之外搜集信息并展开经济活动。
规模化大生产时代降低了生产成本却限制了产品选择，而现代化弹性生产体系既降低了成本又增加了选择：消费者能够更自由地选择将钱花在何处，生产商能够更自由地选择供应商，股东也能够更自由地选择投资对象。
最新商务英语精读1unit-1精品课件
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分销方式或提供新的服务。他必须能够判断人们发明创造的价值，不论它 是一个新玩具，一个新的归档方法，或一种新的广告方式。最后，他承担 业务的所有风险。
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Cultural Background
B. Entrepreneur (企业家) A person who risks his or her time,
effort, and money to start and operate a business is called an entrepreneur.
accounting n.
insurance n.
capital n.
factor n.
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venture n.
limit n.
estate n.
process v.
share n. bankrupt a.
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data n.
initiate v. purchase v.
Teaching Courseware: New Business English
Intensive Reading Book One
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Unit One --- Reading I The Essentials of Business
Warm--up Text
Translation Notes
People or Organizations Engaged in Business:
精读Book1 Unit 1 language work
Never Say Goodbye1When I was ten I was suddenly confronted with the anguish of moving from the only home I had ever known. My whole life, brief as it was, had been spent in that big old house, gracefully touched with the laughter and tears of four generations1.2When the final day came, I ran to the haven of the small back porch and sat alone, shuddering, as tears welled up from my heart. Suddenly I felt a hand rest on my shoulder2. I looked up to see my grandfather. “It isn’t easy, is it, Billy?” he said softly, sitting down on the steps beside me.3“Grandpa,” I replied through my tears, “how can I ever say goodbye to you and all my friends?”4For a moment he just stared off into the apple trees. “Goodbye is such a sad word,” he said. “It seems too final, too cold, for friends to use. We seem to have so many ways of saying goodbye and they all have one thing in common: sadness.”5I continued to look into his face. He gently took my hand in his. “Come with me, my fr iend,” he whispered.6We walked, hand in hand, to his favorite place in the front yard, where a huge red rosebush sat conspicuously alone.7“What do you see here,Billy?” He asked.8I looked at the flowers, not knowing what to say, and then answered, “I see something soft and beautiful, Grandpa.”9Kneeling, he pulled me close. “It isn’t just the roses that are beautiful, Billy. It’s that special place in your heart that makes them so.”10His eyes met mine again. “Billy, I planted these roses a long, long time ago —before your mother was even a dream3. I put them into the soil the day my first son was born. It was my way of saying thank you to God. That boy s name was Billy, just like yours. I used to watch him pick roses for his mother4.”11I saw my grandfather’s tears. I had never seen him cry before. His voice became hoarse. 12“One day a terrible war came, and my son, like so many sons, went away to fight a great evil. He and I walked to the train station together ... Three months later a telegram came. My son had died in some tiny village in Italy. All I could think of was that the last thing I said to him in this life was goodbye.”13Grandpa slowly stood up. “Don’t ever say goodbye, Billy. Don’t ever give in to the sadness and the loneliness of that word. I want you to remember instead the joy and the happiness of those times when you first said hello to a friend. Take that special hello and lock it away within you —in that place in your heart where summer is an always time5. When you and your friends must part, I want you to reach deep within you and bring back that first hello.”14 A year and half later, my grandfather became gravely ill. When he returned from severalweeks in the hospital, he wanted his bed next to the window, where he could see his beloved rosebush.15Then the family was summoned and I returned to the old house. It was decided that the oldest grandchildren would be allowed to say their goodbyes.16When it came to my turn, I noted how tired he looked. His eyes were closed and hisbreathing was slow and hard.17I took his hand as gently as he had once taken mine.18“Hello, Grandpa,” I whispered. His eyes slowly opened.19“Hello, my friend,” he said, with a brief smile. His eyes clos ed again and I moved on.20I was standing by his rosebush when an uncle came to tell me that my grandfather had died. Remembering Grandpa's words, I reached deep within me for those special feelings that had made up our friendship6. Suddenly, and truly, I knew what he had meant about never saying goodbye — about refusing to give in to the sadness.Paragraphs 1-4Words and Expressions1. confront: vt.1) be faced with and have to deal withe.g. The actress was confronted by a large group of reporters as she left the stage door.Whenever we are confronted with any difficulties, we shouldn’t give up what we are doing.2) force to deal with or accept the truths of; bring face to face withe.g. When the police confronted her with the evidence, she confessed she was guilty. Collocations:be confronted withconfront sb. with sth.Synonyms:encounter, face2.anguish: n. very great pain and suffering, esp. of the minde.g.Lear, a broken, confused old man, died in anguish.李尔王，这位身心交瘁、精神恍惚的老人在痛苦中死去。
新编商务-英语-精读1-教案
课时计划任课班级：商务英语131 班教案编号： 1 周 1 号教学时间：2013 年月日Unit One Essentials of Business (1)ContentText: The Nature of BusinessDifficult Points1.Talk about some words, phrases or expressions about business;2.There are many new words in the text;3.Translate some difficult sentences of the text.Page 2: Warming-upWork with your group and think out as many words, phrases or expressions as possible about business.1) Are you interested in business? Why or not?2) What activities do you think can be labeled as business activities?3) Have you ever been involved in any business activities before?4) What do you think is important for success in today’s business world?(Teacher’s Book: Page 24)Good management, adequate planning, sufficient financial resources, healthy cash flow, controlled spending and the ability to collect money owing, effective marketing, a good product and service. Part Two: 15 minutesPage 5: New words No.1-17 to the first 6 paragraphs of the Text1. Divide the words in two groups: No.1-10; No.11-17;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;4. Mark the words in the three paragraphs and recognize them.Part Three: 30 minutesPage 2: Translate and understand the first 6 paragraphs of the Text1. Read the first 6 paragraphs silently and pay attention to the difficult points;2. Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice;4. Review by asking some questions: some from No. I, Page 81) What does “business” mean in the text?The key comes from Paragraph 1:It means the human activity related to material things. It’s necessary for civilization. And it is found in all societies, even the simplest ones. It’s the activity of producing and distributing goods and services.2) What are the four basic factors of production?The key comes from Paragraph 2:They are land, labor, capital, and entrepreneurship.3) What does the term “land” in this text refer?The key comes from Paragraph 3:Here, the term land is used most general way. It refers not only to a piece of real estate where we might build a factory, but it also means all the raw materials used for production.Some materials are on the earth’s surface, and some are under the surface. And some raw materials may be extracted from the air. All of the raw materials for production come from the land, the air, and the oceans.4) What does the term “labor” refer to in this passage?The key comes from Paragraph 4:It refers to the use of mental or physical work to produce goods. Most labor changes raw materials into finished products and then distributes these to buyers.5) What is the general meaning of “capital” in everyday language?The key comes from Paragraph 6:It means several things. The most general meaning is wealth or money.6)What does the term “capital” refer to according to this passage?The key comes from Paragraph 6:But it also refers to the equipment that money purchases. It’s all the things that workers use in production and distribution. It refers anything that helps to produce and distribute goods.5. Read the first 6 paragraphs together to review.Part Four: 10 minutesPage 6: New words No.18-32 to the rest 3 paragraphs of the Text1. Divide the words in two groups: No.18-28; No.29-32 with the 9 phrases;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;4. Mark the words in the paragraphs and recognize them.Part Five: 15 minutesPage 3: Translate and understand the rest three paragraphs of the Text1.Read the paragraphs silently one by one and know what are your difficult points;2.Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice:4. Review by asking some questions from No. 1, Page 8Questions:7)What is called entrepreneurship?The key comes from Paragraph 7:Putting together land, labor, and capital to make something of value, is called entrepreneurship8)What responsibilities should an entrepreneur take?The key comes from Paragraph 7:The entrepreneur is the person responsible for controlling and directing the other three factors. He is the leader, and the employees follow his direction.9)What kind of problems will a company cause to people when it goes bankrupt?The key comes from Paragraph 9:It means the company becomes unable to pay its debt, it causes problems for many people. It’s hard for the employees who have to seek work elsewhere; the customers must look for another place to buy the products; creditors usually lose some money to the company. But the entrepreneur takes the biggest risk if the business succeeds or fails. He must pay them up to the limit of his ability to pay.10) When will the entrepreneur make a profit and when will he suffer a loss?The key comes from Paragraph 9:If he is skillful and lucky, the money he receives from his business venture will pay for the land, labor, and capital and there will still be extra money remaining for him. This extra money is the profit. If the money he receives from the business venture is not enough to pay all of the costs, the difference is the loss.5. Read the rest 3 paragraphs together to review.课时计划任课班级：商务英语131 班教案编号： 1 周 2 号教学时间：2013 年月日Essentials of Business (2)I. Review the content of the passageII. Recite the passageIII. Explaining the language pointsrelate:relate something to something else 与……有关e.g. The report seeks to relate the rise in crime to an increase in unemployment.V+ ing as subject: The -ing form of the verb can be used as the subject of a sentencee.g. Seeing is believing.Taking good photos requires patience as well as keen eyes.Watching television at spare time is a good entertainment.辨析capital & money: Capital is the money or property that you use to start a business or to make more money. Money is what you earn by working and you use in order to buy things.e.g. The recycling industry is making huge capital investments in equipment.Do you have enough money to pay for the sandwiches?Therefore, collocations related with "capital" are: capital intensive industries(资本密集产业); venture/risk capital(风险资本); intellectual capital(智识资本). etc.Collocations related with "money", on the other hand. are: money bags(有钱人); Money makes a mare go.(有钱能使鬼推磨); money worshiper(金钱至上主义者).entrepreneurship:Entrepreneurship is a frequently used concept in English-speaking countries, but it is difficult to define and translate. It generally refers to a management concept characterized by development and renovation and the ability to implement this concept in marketing.(它指的是一种发展的、革新的经营观念，以及将这种观念贯彻在市场中的能力。
商务英语阅读上册unit (1)_OK
You'd expect nothing less from the man who turned a tiny c ompany called Blue Ribbon Sports into Nike Corp., a multibillio n-dollar enterprise and a household name. With a net worth of $ 5.3 billion, Knight ranks sixth on Forbes's latest list of the richest Americans. Blue Ribbon Sports cleared $3,240 in its first year, 19 64. In fiscal year 1996, Nike's revenue hit $6.5 billion (with $550 million in income). Nowadays Nike has become a $12 billion glo bal business, selling apparel and equipment with an ever wider ra nge of shoes. "In a very short period of time, Phil Knight create d one of the greatest American commerce stories of the 20th cen tury," says sports agent David Falk.
新编商务英语精读1答案
1☐Are you ready to start a business?Know what you want and understand what will be involved, including the personal sacrifices. Be willing to devote long hours to your endeavor.☐Have you done your homework? Conduct research to ensure there is a need for your product or service. Be sure market conditions can support your business. T alk with friends, family, and advisers to obtain business information. Government agencies, trade associations and other organizations offer services and programs to help get businesses started.☐How will you utilize your skills and compensate for your weaknesses?Evaluate your personal qualities and skills. Use your talents and recognize the areas you need help with.☐What form will your business take?Decide on a structure — incorporation, partnership or sole proprietorship.☐How will you promote and market your business? Just how are you going to distinguish yourself from the competition?☐What is your pricing strategy?What does the price say about your product (and its quality versus the competition)? Think about what you will charge people for your product / service.Estimate your break-even point and revenues.☐Have you prepared a detailed business plan? It is imperative.☐What funding sources will fuel your enterprise? Secure sufficient financial resources for start-up and operations.☐Where will you locate?Pick a business location that makes sense for you and your customers.☐How will your business operate on a daily basis? How will you deliver your product or service and manage your business? Figure out what you will need for the day-to-day smooth functioning of your business.Reading IIDictationBusiness includes the activities of all commercial producers of goods and services. These producers range from small shops owned by one person to huge organizations owned by thousands of stockholders who have shares in the companies. The word business may refer to producers of the same product or service, such as the clothing business or the ins urance business. An individual enterprise may also be called a business.Comprehension1. F2. T3. T4. F5. T6. F7. F8. T9. NM 10. TVocabulary1. a2. d3. a4. a5. c6. b7. a8. dSpecial use1. equipment2. an assistant manager3. land4. data5. capital6. trade7. wealth8. competition9. service 10.activities 11.quality quantity 12. materials 13. production cation 15.memos16.a space 17.experience 18.advice 19.lives 20.varietiesTranslation1.The crew of an airliner should be responsible for the safety of all the passengers.2.Please distribute these English newspapers and magazines to every subscriber as soon as possible.3.The college has decided on a lecture series and business English majors must be present.4.For additional explanation, please refer to page 58 of the teacher‘s reference book.5.Most people will be interested in what relates to themselves.6.Recently, more and more people have gone into business.7. A businessman who sells goods in bulk is called a wholesaler.8.It‘s reported that nowadays wages are stil l one step ahead of prices.Cloze1. a2. c3. a4. d5. b6. d7. b8. c9. c 10.b11.b 12.c 13.d 14.b 15.dExtended ActivitiesA. Phonetic drillsI. Listen to the above sentences and find out the words containing the sounds listed below./ i: / : s ee, sh e/ I /: i s, Al i ce, secr e tar y, th i s, off i ce, sh e, l i sten, man a ger, h i s/ e /: s e cretary, w e ll, tw e lve/ < /: th a t, m a n, A liceIII. Listen to the following sentences and circle the word you hear in the parentheses.1) 13 2) 14 3) 60 4) 15 5) 70626) 3041 7) 1662 8) 50 9) 30 10) 17B. Function and Structure1. Greeting peopleComplete the following dialogues1)Tim: Hi!Dan: Hi, T im!Tim: How are you?Dan: Not bad.2)You see a friend on the bus.John: Hi, Jane!Jane: Hi, John.John: What's happening?Jane: Nothing much.3)T wo classmates greet each other on the school campus.Rita: Hi, Mark! How are you doing?Mark: Not so good. I‘ve got a bad cold.Rita: Yeah, a lot of people have colds. It's this crazy weather — cold one minute and hot the next.4)In an officeSecretary: Good morning, Mr. Edwards.Mr. Edwards: Good morning, Mary. How are you?Secretary: Fine, thank you.2. Saying good-bye24. delivery the act of taking or giving something to someone, or the thingstaken or given5. market a building, square or open place where peoplemeet to buy and sell goods6. launch to put (a new product) on the market (usually spending moneyon advertising it)7. company an organization made up of people who work together forpurpose of business or trade8. range a set of different objects of the same kind9. after-sales service service of a machine carried out by the seller for the buyer10. campaign a series of planned activities with a particular commercial aim4. Put the following expressions from the text in the blanks to complete the sentences.1.in other words2. publicity3. is known as4.for short5. potential6. hand (it) out7. viable8. feasibility9. is made up 10. prospective 11.campaign 12. assessing5. Rewrite the following sentences and replace the italicized w ords with appropriate words or phrase from the text1.The United States of America is called the USA for short.2.be assessed3.viable4.prospective customers5.placed an order6.in other words6.Word Study1.Prompt: his / role / maintain (v.) / fleet / vans / ready / respond / emergencyModel: His role is to maintain the fleet of vans, ready to respond in any emergency.a. A lot depends on building and maintaining a good relationship with your customers.b.Engineers are carrying out essential maintenance work on the main line to London.c.Critics maintain that these reforms will lead to a decline in educational standards.2.Prompt: government / launch / massive / anti-illiteracy / campaignModel: The government has launched a massive anti-illiteracy campaign.a.After two failures, NASA（National Aeronautics and Space Administration) will try to launch a new space shuttle again on Sunday.b.Modifying current equipment enables them to improve the quality while the product is being launched and its success evaluated.c.Encouraged by its success, the company launched an ambitious plan aimed at increasing the profit by 58 percent a year.3.Prompt: scheme / ex tend / successful / pilot projectModel: The scheme will be ex tended after a successful pilot project.a.The message conveyed by the leadership was that the Three Gorges project will be carried out in two phases.b.The local government will help fund this project, which includes the building of 150 day-care centers.c.Every student should try to project his/her mind into the future and imagine what life will be like then.4.Prompt: window / door / all / fit (v.) / security lockModel: The windows and doors are all fitted with security locks.a.The pants were a little tight at first, but after I wore them a few times, they fit like a glove.b.We've got a match next month, so we've got to keep ourselves reasonably fit.c.Looking at her resume, she should be fit for the sales job perfectly.5.Prompt: company / Darlington / launch / latest / range / electrical goods.Model: A company from Darlington has just launched its latest range of electrical goods.a.After examination the doctor told me that my blood pressure's well within the normal rangeb.It is common sense that in a company only a fairly narrow range of people is responsible for key decisions.c.The temperatures in your kitchen and around your picnic table range from 28 to 33 degrees.Reading IIDictationWe have 3,600 employees worldwide and sales of $ 3,716million. We manufacture nearly 20,000 cars, 3,500 trucks, 888 buses, and thousands of industrial engines. Our position as a major international grou p in 24 European countries and 15 Asian cou nt ries is the result of quality, safety and caring for people and the environment.Comprehension1. F2. F3. F4. T5. F6. T7. F8. T9. NM 10. TVocabulary1. market2. demand3. supply4. law of demand5. law of supply6. equilibrium7. profit8. consumer9. surplus 10.shortageSpecial use1. a2. c3. d4. a5. c6. a7. b8. d9. a 10. cTranslation1.The general manager handed out the important documents to the department managers.2.Cheating customers and evading taxes made up their business policy in those days.3.Mathematics can be called maths or math for short in English.4.This city is known as the dragon head of the economic cooperative zone.5.Although the couple agreed on the price of the furniture they wanted to buy, they disagreed about the style.6.I bought a notebook computer last month but only at a price.7.The parents work hard to pay for their children‘s tuition.8.Your dishonesty was the reason why I had to break off ou r relationship in the end.9.His u ncle chose to settle in the countryside rather than in the city.Cloze1. d2. a3. c4. a5. d6. a7. a8. b9. a 10. d11.b 12.a 13.a 14.a 15. cE XTENDED ACTIVITIE SA. Phonetic drillsI. Listen to the dialogue and find out which words contain the sounds listed below./ 3: /: s ur name/ K /: Wils o n, initi al, a nd, a ddress, Graft o n, th e, numb er, M r./ V /: n u mber4591011Unit 5Reading I1. Brainstorming: (K ey for reference)Meat & Seafood V egetable Fruit Dessert & RefreshmentPork, lamb, beef, chicken, ham, turkey, fish, shrimp, oyster, bacon, steak, rib, crab, prawn, squid, lobster, cod, mussel, salmon, eel, Green pepper, onion, leek, tomato,celery, garlic, cucumber,cabbage, lettuce, carrot, eggplant, ,mushroom, turnip, pea, potato,spinach,Apple, banana, peach, orange,grape, strawberry, pineapple, lemon,plum, watermelon, apricot, cherry,coconut, pear,Pudding, sandwich, cake, pasta,hotdog, cookie, toast, bun,dumpling, tart, biscuit, jelly, pie,ice-cream, pancake, pastry,hamburger2. Choose the best answer to complete the following sentences.1. b2. c3. d4. b5. d3. Give the English word for the meaning provided1. consequence a thing that is a result of something else2. statistic the collection of information shown in numbers3. restaurateur an owner of a restaurant4. processor a person whose business is to prepare food for sale5. marketer a businessman or a firm that sells something in a market6. athletic physically strong and active7. nutrition the process of giving or getting food8. single-parent a parent bringing up children on his/her own9. awareness knowledge or realization10. compile to collect information and arrange it in writing4. Put the following expressions from the text in the blanks to complete the sentences. M ake changes where necessary.1.variety2.skip3. in the moodpile5.favorite6.survey7.awareness8. eat out9.alert 10.consumes5. Rewrite the following sentences and replace the italicized w ords with appropriate words or phrases from the text.1.purchase2.consumed3.athletic4.alert5.on the average6.responsible for6.Word study1.a.She decided to become an actress after getting her first taste of fame in a local theatre.b.I ordered chocolate ice cream, but this tastes of coffee.c.I am successful because I have the ability to make things taste and look good.2.a.I have forgotten my wallet in the usual Monday morning rush.b.Joan‘s train was scheduled to leave at 6 p.m., but it was 5:50, so she had to rush in order not to miss her train.c.Dan was rushed to hospital with serious head injuries after a traffic accident.3.a. A list of addresses of suppliers should be contained in all computer manuals.b.The film was banned because it contained a number of extremely violent scenes.c.Sunken waste containers could pose a serious threat over time as they begin to leak.4.a.Better to lose face and be open about not understanding the message, than to lose sleep at night over it.b.The company reported losses of $82 million for the third quarter.c.We are at a loss as to how he came into the empty house.5.a.People interested in temporary working are more likely to choose to be agency workers (代理人员) rather than direct employees.b.She wanted men to believe that she was choosy about clothes.c.All you have to do is to choose the date you want to go on holiday and decide on the destination.d.It was a difficult choice, but we finally decided that Hannah should have the prize.Reading IIDictationBuffets are a very popular way of entertaining, especially for large groups. They may be served as a luncheon, dinner, or supper. They may be formal or informal. Food may be served cold or warm. At a buffet many people can be served in a short time. The food is attractively arranged on a long table. Guests take their plates and choose their food from a variety of dishes. Usually they sit at tables. But at informal buffet s, people eat standing up. If they d o this, they have to eat most foods with a fork or with their fingers.Comprehension1. T2. F3. F4. F5. F6. F7. NM8. T9. T 10. FVocabularyI. 1. c 2. a 3. a 4. b 5. a6. d7. c8. d9. b10. DII.121. fun food2. junk food3. preserved food4. organic food5. exotic food6. fast food7. convenience food D. food providing pleasure, amusement, orenjoyment 休闲食品A. bad commercially prepared food with littlenu tritional value and containing few freshingredients 垃圾食品F. food treated by salting, smoking, drying,b ottling, pickling, sugaring so that it keeps for along time 腌制食品；加工过的食品B. food which has been cultivated naturally, withoutany chemical fertilizers or pesticides 有机食品G. food made with foreign materials or cooked inforeig n styles 异国食品E. cooked food which can be prepared, bought andeaten quickly, such as hamburgers, hot dogs,pizzas, etc 快餐C. food which is prepared by the shop before it issold, so that it needs only heating to b maderead y to eat 方便食品Special use1. b2. c3. a4. c5. b6. d7. a8. a9. d10. c11.d 12.b 13.d 14.c 15.dTranslation1.The manager‘s assistant is responsible for handling relation and communication with our European head office.2.Mr. Smith‘s business plan became known to his competitors as a consequence of information leak.3.He is so busy that he works 12 hours a day on the average.4.He used to speak only Cantonese, bu t now his clients are no longer limited to C antonese, and he has been able to communicate in English and Mandarinwith clients.5.She eats only vegetables, fruits and low-fat foods in order to lose weight.6.His close analysis of the current economic situation is based on facts.7.Advertisements often cause people to buy things they don‘t need.8.Supper often begins with soup in Hong Kong.9.I prefer traditional C hinese dishes to Western ones, because C hinese dishes are rich in fiber, vitamins and minerals.10.We regard the French enterprise as a potential partner for cooperation.Cloze1. b2. c3. a4. c5. d6. a7. c8. d9. a 10. b11.b 12.d 13.c 14.c 15.aExtended activitiesA. Phonetic drillsI. Listen to the passage about the English names and find which words contain the sounds listed below./ IK /:/ eK /: heirloom, AIR/ UK /: (jewelry)III. Listen and decide which one of the three words in the group rhymes with the wordyou hear. Circle the letter beside your choice.1. fear ---hear2. Share---where3. Fear---hear4. Fierce---pierce5. sure---poor6. Dear---tear(n.)7. Ear---year8. Fire---hireB. Function and Structureplete the following dialogues.plete the following dialogues.1) Diner: Waiter, please show me the menu.Waiter: Here‘s the menu, sirDiner: T hank you.Waiter: May I take your order?Diner: Yes. I‘d like a cup of fresh orange juice.Waiter: And what would you like after that?Diner: I think I‘ll try the roast chicken.2) Waiter: Have you decided on what you‘d like?Diner: Yes. First I‘ll have onion soup.Waiter: And then?Diner: I‘ll order the lamb chops.Waiter: How would you like it done?Diner: Medium, please.3)Waiter: Are you ready to order?David: Y ou order first, Susan.Susan: Order anything you like. I‘m not particular about food.David: I‘d better leave the choice to you.Susan: O.K. Then, a glass of mineral water for me.David: And for me, tooSusan: Let us have some shrimps for a change.David: It sounds good, but I‘d prefer some mutton today.4) John: Could we see the menu, please ?Waitress: Here you are, sir.John: What‘s special for today?Waitress: Perhaps you‘d like some mushroom soup and fried sole.John: O.K. Mushroom soup, please.Waitress: And what to follow?1314ring, bracelet, hair pin, necklace, earrings, brooch (胸针), pendant (悬饰) gold, silver, platinum, pearl, diamond, amber, coral, ruby, emerald, jade, crystal, sapphire gemstone and other precious stonesExercises2. Choose the best answer to complete the following sentences.1.c2. c3. b4. d5. d3. Give the English word for the meaning provided.1. accumulate2. brilliant3. choosy4. malicious5. bachelor6. destined7. odd8. communion9. intuition 10. fulfil4. Put the following expressions from the text in the blanks to complete the sentences. M ake changes where necessary.1. infect2.was destined3. joke about4. to do with5. takes her time6. were to7. in his stead8. edge to her voice9. fell apart 10. won‘t be cut out for5. Rewrite the following sentences and replace the italicized w ords with appropriate words or phrases from the text.1.shortly2.It‘s very odd3.choosy4.in my stead5.in communion with6.be destined never to see each other again6. Word study1.a. Her biography revealed that she was not as rich as everyone thought.b. A joke can be very revealing of what someone's really thinking.c. He still did not reveal what he feel about me.2.a.As people accumulate more wealth, they tend to spend a greater proportion of their incomes.b.Accumulations of sand can be formed by the action of waves on coastal beaches.c.If you don't sort out the papers on your desk on a regular basis they just keep on accumulating3.a. We're looking for a very specific sort of person and this woman seems to fulfil all of our criteria.b. Being laid off, he could not fulfil the role of the breadwinner for his familyc. Due to circumstances beyond our control, the fulfillment of your contract will be delayed by several weeks.4.a. The financial performance of the business is fully expected (= almost certain) to improve.b. Considering the problems he's had, there can be little ex pectation of him winning the race.c. You expect too much of John to think he can finish this job by Friday.5.a. I absolutely refuse to take part in anything that's illegal.b. His argument is based on the refusal to protect the environment.c. The local council refused him planning permission to build an extra house.Reading IIDictationThe most important diamonds are those we never see — the diamonds used in industry. Their value lies in their hardness, not their beau ty, and in the thousands of jobs they do. For example, diamonds cu t through solid rock in search of oil. Dentists use diamonds, too. Most marvelous of all are the diamond dies.These are flat diamonds through which small holes have been drilled. Cars, airplanes, nails, radios, refrigerators, and most electrical equipment could not be made withou t using industrial diamonds.Note:die: a shaped piece of metal or other hard material used to form metal, plastic etc.; a mould 模具Comprehension1. F2. T3. F4. F5. T6. F7. T8. T9. F 10.NMVocabulary1. a2. b3. a4. d5. a6. c7. c8. c9. b 10. a11.d 12.a 13.b 14.c 15.dSpecial use1. /2. a; The3. an; an; the4.an5. a6. the; the; the7. the; the8. /; a; the9. /; The; /; a 10. the 11. The; /; the 12. the; /; the13.T he; the; the 14. the; the; the 15. the; the; / 16. the; the; a; /17. A 18. / 19. /; a 20. A; anTranslation1.Young people always look into the future. This is true of all ages.2.She noticed the customer‘s eyes in particular, for the y were very big.3.Since his family was poor, he was apprenticed to a tailor.4.As the products are unsalable, this factory has stopped producing them.5.The president of the company did what he could to keep his company from falling apart.6.Don‘t blame yourself too much, for this was destined to happen.7.We are now seeking a young as well as ex perienced accountant to assist the export sales manager.8.With the coming Christmas, the downtown takes on a festival air.Cloze1. c2. b3. a4. d5. d6. a7. b8. c9. a 10. d11.c 12.b 13.c 14.b 15.a1516sell to them. Psychologists claim thathow you sound also conveys a message, 93% of emotion without actual words. It's titude, understanding, empathy and ethics. The moment you meet a prospective client, they judge you make or break a sale can 17194. Put the following expressions from the text in the blanks to complete the sentences. M ake changes where necessary.1.reserved2. illustrated3. getting to4. the custom5. T ake it easy, relax6. corresponding7. get down to8. exceeded9. roll up 10. signaled 11. allowed 12. of his own 13. regarded as 14. essential5. Rewrite the following sentences and replace the italicized w ords with appropriate words or phrases from the text.1. status2. at ease3. Thereafter4. exceeded5. the height of fashion6. behave6. Word studyFor each of the following clues, use the given prompts to produce sentences in the same way as is shown in the model.1.Prompt: our / job / show / people / need / behave (v.) / polite / each otherModel: Our job is to show people the need to behave politely towards each other.a. The next time I saw him, Frank behaved as if nothing had happened.b. Get out of this office and come back when you know how to behave yourself.c. It's hard to change your behaviour, even harder to keep it changed.2. Prompt: midnight / cold / breeze / blow (v.) / hardModel: It was in the midnight and a cold breeze was blowing hard.a. I put the balloon to my lips and blew as hard as I could.b. Losing his job was a severe blow to (= had a very damaging effect on) his confidence.c. She gave the boy a tissue and told him to to blow his nose well.2.Prompt: vase / roll (v.)/ edge / table / smashModel: The vase rolled off the edge of the table and smashed.a.She rolled up the poster and put it in a cardboard tube.b.I discovered a dozen rolls of the old paintings in the attic.c.The piano's on wheels, so we can roll it into the room.4. Prompt: diagram / clear / illustrate / I / meanModel: The diagram will clearly illustrate what I mean.a. The lecturer illustrated his point by relating his own ex perience.b. The teacher illustrated his lesson with drawings and photographs on the blackboard.c. This delay is a perfect illustration of why we need a new computer system.5. Prompt: company / establish / new / system / deal / complaintsModel: The company has established a new system for dealing with complaintsa. With his intelligence and diligence, he soon established his status in the press.b. He quickly established himself as a leading member of the company board.c. Since its establishment two years ago, the advice center has seen over 500people a week.Post-readingTask 1 Business Etiquette Answers1. No. Introduce the more important person first. Y ou sh ould address your client and say ―Mr. Brown, I‘d like you to meet our V ice President of Development, Ms. Smith.‖ (Alternative answer —introduce the client as the more important person!)1.Yes. When your client steps out of the car, (s)he will be on the cur bside and therefore won‘t have to deal with getting out in traffic or sliding across the seat.3. D. It's more polite not to call attention to the fact that you can't drink champagne.4. D. Leave it on your chair. Definitely don't put it on the table — what if you have crumbs on it?5. B and C. Sort of a trick question. The most important guest should get served first.6. B. Make eye contact with all of the individuals you're talking with.7. B. Indicating where your guest should sit will make her feel more comfortable.8. B, C, or D. Just don't grab it first unless you're playing one of these roles.9. A. Y ou've waited 30 minutes. Ex pect an apology later, though.10. D. Call and set up another appointment. And don't forget to apologize for your error. Imagine how you'd feel if it were you!Reading IIDictationAn exchange of business gifts might take place on very special occasions, but in general the British d o not expect gifts or p ractice the custom. If gift-giving is your preferred method of showing appreciation, keep it tasteful and modest in price. Otherwise, it is perfectly acceptable to treat British colleagues to dinner or an evening at the theater. The English tend to be formal and conservative. They do not appreciate emotional displays, but prefer calm reserve in both behavior andemotion.Comprehension1. F2. F3. T4. T5. NM6. F7. T8. T9. F 10. TV ocabulary1. b2. d3. a4. d5. d6. a7. c8. b9. c 10. aSpecial use1. wait, make2. finishes3. was seated4. worked5. is6. d on‘t g o, d o, prefer7. is believed 8. went 9. moves9.make (答案正确，但题目中的aircraft应为单数，这个词是单复同形）11. read, was 12. visited, went, met13. touches 14. Lay, slept 15. was given, drove16. take, place 17. doesn‘t sell 18. WasTranslation1.The career ad visor gave several college students some advice on choosing their careers after graduation.2.We prefer to cooperate with them rather than compete with them for the market.3.After working with him for some time, I get to know him better.4.You really must get down to work, or you will be fired.5.It‘s nice to lie d own and take it easy after a hard day‘s work.6.He seldom talks with me other than to report his work to me.7.Before you make a promise, you‘d better chew it over.8.The insurance company should pick u p the bill for the damaged ship.9.In this developing cou ntry, the problem of women‘s social position exists side by side with the problem of children‘s education.10. If you don‘t know of the local culture and customs, you will often get into difficulties.20。
商务英语精读第一册unit1
Unit 1 Essentials of BusinessPre-reading( Lead-in )1 Do you know what is business ?2 Are you interested in business ? Why or why not ?3 What activities do you think can be labeled as business activities ?4Have you ever been involved in any business activities before ? Describe it .5What do you think is important for success in today’s business world ?Background InformationUncountable: the activities of making money by providing and selling goods ,or providing service.BusinessCountable: an organization (a company, shop , or factory that produces or sellsgoods or provides a service .Brainstorming : work with your group and think out as many words ,phrases or expressions as possible about business .people or organizations engaged in business: company ,salesman , businessman ,manager places to conduct business activities : (super)market , hotel , bank ,restaurant ,stock exchange other terms frequently used in business operation: sell ,goods , profit ,order , buy ,customer takes time and energy ,motivation ,a bit of luckgetting and testing an ideafinding the right people and helplocating capital and creditunderstanding and using technologymanagement and technical assistanceowner needs training and educationcounseling and user-friendly assess to informationText The Nature of BusinessStructure of Reading OneThe production of goodsPart1 business(para.1) Providing the financingMerchandisingProviding servicesLand :estate ,raw materialsPart2 four factors of Labor : use of mental of physical workproduction (para.2-8) Capital : money ,equipmentEntrepreneurship—entrepreneurPart3 business risk the profit( para.9) the lossLanguage and Culture FocusPara11. finance: v. provide money for ( a project); fund 为（某计划）提供资金，提供款项【例句】The scheme is partly financed by this company. 此计划部分是由这家公司资助的。
新编商务英语精读1答案
新编商务英语精读1答案a good product and serviceExercises1.Choose the best answer to complete the following sentences.1.d2.c3.b4.d5.d2. Complete the following statements with the words or expressions you have learned in this text.1. business/ services2. Land3. Labor / goods4.Capital5.Entrepreneurship6. loss7.bankrupt / debts8. Innovative9. initiates / business3. Give the English words or phrases for the meaning provided.1.distribute to separate (sth) into parts and give a shareto eachperson2.accomplish to succeed in doing3.manufacture to make goods on a large scale4.conduct to do; to carry on (business)5.bankrupt not having enough money to pay debts6.secure to make sure of getting (sth）7.purchase to buy and sell (goods)8.capital money used in business9.finance to work in the business of providing money10.profit financial gain11.initiate to put into operation12.share the part belong to or owed to a particular person13.data information collected for examination andconsideration14.extract to take or get (sth) out15.process to perform operation on (sth) in computer4. Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary.1. look for2. up to3. pay for4.extracted from5. responsible for6. going bankrupt7. related to8. to a certain extent9. referred to10. to decide on5. Rewrite the following sentences and replace the italicized words with appropriate words or phrases from the text.1.Some raw materials may be extracted from the air.2.To conduct business successfully involves a lot of factors.3.The entrepreneur should bear all the risks of the business.4.This letter relates to the sale of the house.5.If the company goes bankrupt, many people will lose their jobs.6.He failed to secure the top job with the bank.6.Word StudyFor each of the following clues, use the given prompts to produce sentences in the same way as is shown in the model. 1.a.They will go ahead with their plans, even at the risk ofoffending the local people.b.Anyone travelling without a passport runs the risk of beingarrested.c.The businessman is crazy to risk his money on an investmentlike that.2.a.The mayor will perform the opening ceremony for theInternational Movie Festival.b.Every decent person should know that one should always performwhat one promises.c.The news said that the company’s performance wasdisappointing last year.3.a.The shopkeeper said he would replace the radio set if we werenot satisfied.b.George has replaced Edward as captain of the team.c.We must find a replacement for Sue while she is away onholiday.4. .a.The climbers had reached the limit of their endurance.b.The parents asked their kids to keep spending within limits.c.The government plans to limit land development in order topreserve the environment.5.a.You must accept your share of responsibility for the failureof the firm.b.Their supreme desire is to be together –to share each’sother emotions, and fancies, and dreams.c.We still have the largest market share, but the competitionis growing fast.Post-readingTop 10 Checklist for Start-upsAre you ready to start a business Know what you want and understand what will be involved, including the personal sacrifices. Be willing to devote long hours to your endeavor.Have you done your homework Conduct research to ensure there is a need for your product or service. Be sure market conditionscan support your business. Talk with friends, family, andadvisers to obtain business information. Government agencies,trade associations and other organizations offer services andprograms to help get businesses started.How will you utilize your skills and compensate for your weaknesses Evaluate your personal qualities and skills. Use your talents and recognize the areas you need help with.What form will your business take Decide on a structure —incorporation, partnership or sole proprietorship.How will you promote and market your businessJust how are you going to distinguish yourself from the competition What is your pricing strategyWhat does the price say about your product (and its quality versus the competition) Think about what you will charge people for your product / service. Estimate your break-even point and revenues.Have you prepared a detailed business plan It is imperative. What funding sources will fuel your enterprise Secure sufficient financial resources for start-up and operations. ?Where will you locate?Pick a business location that makes sense for you and your customers.How will your business operate on a daily basis How will you deliver your product or service and manage your business Figure out what you will need for the day-to-day smooth functioning of your business.Reading IIDictationBusiness includes the activities of all commercial producers of goods and services. These producers range from small shops owned by one person to huge organizations owned by thousands of stockholders who have shares in the companies. The word business may refer to producers of the same product or service, such as the clothing business or the insurance business. An individual enterprise may also be called a business.Comprehension1. F2. T3. T4. F5. T6. F7. F8. T9. NM 10. TVocabulary1. a2. d3. a4. a5. c6. b7. a8. dSpecial use1. equipment2. an assistant manager3. land4. data5. capital6. trade7. wealth8. competition9. service 10.activities 11.quality quantity 12. materials 13. production /doc/aa10942741.html cation 15.memos16.a space 17.experience 18.advice19.lives20.varietiesTranslation1.The crew of an airliner should be responsible for the safety of allthe passengers.2.Please distribute these English newspapers and magazines to everysubscriber as soon as possible.3.The college has decided on a lecture series and business Englishmajors must be present.4.For additional explanation, please refer to page 58 of the teacher’sreference book.5.Most people will be interested in what relates to themselves.6.Recently, more and more people have gone into business.7.A businessman who sells goods in bulk is called a wholesaler.8.It’s reported that nowadays wages are still one step ahead of prices.Cloze1. a2. c3. a4. d5. b6. d7. b8. c9. c 10.b11.b 12.c 13.d 14.b 15.dExtended ActivitiesA. Phonetic drillsI. Listen to the above sentences and find out the words containing the sounds listed below.Mark: Not so good. I’ve got a bad cold.Rita: Yeah, a lot of people have colds. It's this crazy weather —cold one minute and hot the next.4)In an officeSecretary: Good morning, Mr. Edwards.Mr. Edwards: Good morning, Mary. How are you?Secretary: Fine, thank you.2. Saying good-byeComplete the following dialogues.1)Two classmates have just met for the first time and are ending their conversation.Bob: Well I’ve got to go. I have a class at nine. Nice to meet you.Ted: You, too. See you later.Bob: Yeah. See you around.2)Two roommates are getting ready to leave the house in the morning.Jeff: It’s already nine. I’ve got to hurry.Brad: Me, too. See you to night.Jeff: So long.3) A student is talking to his academic advisor.David: I really should leave for class now. Thank you very much for your help. Ms. Williams: You're welcome, David. Have a good time. Good-bye. David: The same to you. Good-bye.2.1hour 25 minutes3.The 12:30 train from Trent4.07:15, 10:15Additional vocabulary1.GENERAL MOTORS2.DAIMLERCHRYSLER3.FORD MOTOR4.WAL-MART STORES5.MITSUI6.ITOCHU7.MITSUBISHI8.EXXON9.GENERAL ELECTRIC10.TOYOTA MOTOR 1. 通⽤汽车公司（美国）7. 戴姆勒-克莱斯勒公司（德国）2. 福特汽车公司（美国）12. 沃尔-马特百货公司（美国）11. 三井公司（⽇本）6. 伊腾忠商社（⽇本）18. 三菱公司（⽇本）3. 埃克森公司（美国）4. 通⽤电⽓公司（美国）5. 丰⽥汽车公司（⽇本）11.ROYAL DUTCH/SHELL GROUP12.MARUBENI13.SUMIOMO14.INTL. BUSINESS MACHINES15.AXA16.CITIGROUP17.VOLKSWAGEN 14. 皇家荷兰壳牌集团（英/荷）17. 丸红公司（⽇本）8. 住友公司（⽇本）20. 国际商⽤机器公司（美国）15. AXA 公司（法国）13. 花旗集团（美国）9. ⼤众汽车公司（德国）18.NIPPON TELEGRAPH & TELEPHONE19.BP AMOCO20.NISSHO IWAI 16. ⽇本电报电话公司（⽇本）10. BP 阿莫科公司（英国）19. ⽇胜公司（⽇本）3. Give the English words or phrases for the meaning provided1. client a person with whom business is done or a person who pays fora service2. promote to increase the sales (of a new product ) by publicity or by asales campaign or TV commercials or free gifts3. catalogue a list of places, names, objects, goods, etc.4. delivery the act of taking or giving something to someone, or the thingstaken or given5. market a building, square or open place where peoplemeet to buy and sell goods6. launch to put (a new product) on the market (usually spending moneyon advertising it)7. company an organization made up of people who work together forpurpose of business or trade8. range a set of different objects of the same kind9. after-sales service service of a machine carried out by the seller for the buyer10. campaign a series of planned activities with a particular commercial aim4. Put the following expressions from the text in the blanks to complete the sentences.1.in other words2. publicity3. is known as4.for short5. potential6. hand (it) out7. viable8. feasibility9. is made up 10. prospective 11.campaign 12. assessing5. Rewrite the following sentences and replace the italicized words with appropriate words or phrase from the text1.The United States of America is called the USA for short.2.be assessed3.viable4.prospective customers5.placed an order6.in other words6.Word Study1.Prompt: his / role / maintain (v.) / fleet / vans / ready / respond/ emergencyModel: His role is to maintain the fleet of vans, ready to respond in any emergency.a. A lot depends on building and maintaining a good relationshipwith your customers.b.Engineers are carrying out essential maintenance work on themain line to London.c.Critics maintain that these reforms will lead to a declinein educational standards.2.Prompt: government / launch / massive / anti-illiteracy / campaignModel: The government has launched a massive anti-illiteracycampaign.a.After two failures, NASA（National Aeronautics and SpaceAdministration) will try to launch a new space shuttle againon Sunday.b.Modifying current equipment enables them to improve thequality while the product is being launched and its successevaluated.c.Encouraged by its success, the company launched an ambitiousplan aimed at increasing the profit by 58 percent a year.3.Prompt: scheme / extend / successful / pilot projectModel: The scheme will be extended after a successful pilot project.a.The message conveyed by the leadership was that the ThreeGorges project will be carried out in two phases.b.The local government will help fund this project, whichincludes the building of 150 day-care centers.c.Every student should try to project his/her mind into thefuture and imagine what life will be like then.4.Prompt: window / door / all / fit (v.) / security lockModel: The windows and doors are all fitted with security locks.a.The pants were a little tight at first, but after I wore thema few times, they fit like a glove.b.We've got a match next month, so we've got to keep ourselvesreasonably fit.c. Looking at her resume, she should be fit for the sales jobperfectly.5.Prompt: company / Darlington / launch / latest / range / electricalgoods.Model: A company from Darlington has just launched its latest range of electrical goods.a.After examination the doctor told me that my blood pressure'swell within the normal rangeb.It is common sense that in a company only a fairly narrow rangeof people is responsible for key decisions.c.The temperatures in your kitchen and around your picnic tablerange from 28 to 33 degrees.Reading IIDictationWe have 3,600 employees worldwide and sales of $ 3,716million. We manufacture nearly 20,000 cars, 3,500 trucks, 888 buses, and thousands of industrial engines. Our position as a major international group in 24 European countries and 15 Asian countries is the result of quality, safety and caring for people and the environment.Comprehension1. F2. F3. F4. T5. F6. T7. F8. T9. NM 10. TVocabulary1. market2. demand3. supply4. law of demand5. law of supply6. equilibrium7. profit8. consumer9. surplus 10.shortageSpecial use1. a2. c3. d4. a5. c6. a7. b8. d9. a 10. cTranslation1.The general manager handed out the important documents to the department managers.2.Cheating customers and evading taxes made up their business policy in those days.3.Mathematics can be called maths or math for short in English.4.This city is known as the dragon head of the economic cooperative zone.5.Although the couple agreed on the price of the furniture they wantedto buy, they disagreed about the style.6.I bought a notebook computer last month but only at a price.7.The parents work hard to pay for their children’s tuition.8.Your dishonesty was the reason why I had to break off our relationshipin the end.9. His uncle chose to settle in the countryside rather than in the city.Cloze1. d2. a3. c4. a5. d6. a7. a8. b9. a 10. d11.b 12.a 13.a 14.a 15. cEXTENDED ACTIVITIESA. Phonetic drillsI. Listen to the dialogue and find out which words contain the sounds listed below. / 3: /: s ur name/ K /: Wils o n, initi al, a nd, a ddress, Graft o n, th e, numb er, M r./ V /: n u mberIII. Listen to the following sentences and circle the word you hear in the parentheses.1. Herbert 6. Mrs.2. Ireland 7. Bonn or Brene3. thirteen 8. Alone4. pencil 9. Girl。
商务英语阅读第一册上U
Business Contract Reading
To ensure compliance with terms and conditions
Identify the parties involved and their roles
Key Points in Reading a Business Contract
Vocabulary Building
Active Learning
Expand your vocabulary by learning common business terms, vocabulary, and phrases used in different business contexts
Definition
Business English is a specialized subset of English used in business and commercial contexts It encompassed the language of international trade, finance, marketing, management, and other business related fields
Purpose of Reports To provide information about a project or topic
To make recommendations for future actions
Business Report Reading
To document processes or procedures
02
Fundamentals of Business English
商务英语阅读 Unit 1 International Business
3.Sቤተ መጻሕፍቲ ባይዱbsidye
4.Quota 5.NTB
8.specific duty
9.Tariff 10.tariff rate quota
a
a grant paid by a government to an enterprise that benefits the public
b c
d e
tax figured as a percentage on the value of goods
non tariff barrier
Quotas permitting a stipulated amount of goods to enter the nation duty-free or at a low rate, while charging a much higher duty for subsequent imports when the amount is reached.
• 3 .Specific rate duty ：A specific rate duty is a tariff levied on imports, defined in terms of a specific amount per unit, such as cents per kilogram. By contrast, an ad valorem duty is a charge levied on imports defined in terms of a fixed percentage of value. • 4. Tariff-rate quota: A tariff-rate quota (TRQ) is a trade policy tool used to protect a domestically-produced commodity or product from competitive imports. • 5 .Economic efficiency: In economics, the term economic efficiency refers to the use of resources so as to maximize the production of goods and services. An economic system is said to be more efficient than another (in relative terms) if it can provide more goods and services for society without using more resources In absolute terms, a situation can be called economically efficient.
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What words can you associate with the pictures?
relate v. construct v. accomplish v.
bond n. stock n. distribute v.
finance v. extract v. accounting n.
相关搭配： at all risks无论冒多大风险 at risk 在危险中 at the risk of 冒着…的危险
相关词 risky adj. dangerous 危险的
a. They will go ahead with their plans, even at the risk of offending the local people. b. Anyone traveling without a passport runs the risk of being arrested . c. The businessman is crazy to risk his money on an investment like that.
Word Study
1.risk
n.1) 风险，危险性： 【例句】There is a risk.有很大危险性。 2) a danger 危险： Fishermen face a lot of risks in their daily lives.渔民在日常生活中面临着 很多危险。 3) (某种)险；被保人，被保物： 【例句】fire risk火险 He is a good risk. 他是个条件好的被保对象。 vt.1) 下赌注： 【例句】He risked his fame.他以他的名声作赌 2) 冒……的危险： 【例句】He risked his life for honor’s sake.他为了名誉而甘冒生命危险。
Cultural Background
B. Entrepreneur (企业家) A person who risks his or her time, effort, and money to start and operate a business is called an entrepreneur.
译 文:
商 务 的 性 质
1 商务是与物质相关的人类活动。商务对人类文明是必要的。它 存在于所有社会形态中，即使是最简单的社会。商务会包括商品 生产，例如制造飞机、修建房屋和生产纸盒。它也包括为生产活 动提供金融财政服务。如贷款、股票和债券交易、销售有关获取 商务资本的保险单。其他形式的商务包括买卖交易，这是销售产 品和提供各种服务，例如会计、分销和维修。所以，商务是生产 和销售商品以及服务的活动。 2 我们研究商务时，有必要了解生产的四个基本要素。这四个因 素是土地、劳动力、资本和企业家素质。这四个术语是什么意思 呢？ 3 要想生产东西，使用土地是必须的。这里，土地这个术语被广 义使用。它不仅指我们可能建工厂的一块房地产，而且还指所有
2.perform
vt. 1) 做；完成；实行：（比 do, carry out 正式） 【例句】The doctor performed a difficult operation. 2) 履行，执行（允诺，命令） 【例句】He performed his duty faithfully. 他忠实地履行了他的职责。 3) 指挥或举行（仪式） 【例句】The ceremony was performed on April fifteenth. vi. 1) (机器) 操作 【例句】Is that new car performing well ? 那辆新车好开吗? 2) (人)表现 【例句】He performs well under pressure. 在艰难情况下他表现得很坚强。
Teaching Courseware:
New Business English Intensive Reading
Book One
Unit One --- Reading I The Essentials of Business
Warm--up
Text
Translation Notes New Words Examples Exercises Extended Activities
Cultural Background
C. Types of business Businesses are generally of three types. Manufacturing businesses (or manufacturers) are organized to process various materials into tangible goods, such as trucks or towels. Service businesses produce services, such as haircuts or legal advice. And some firms ------ called middlemen ------ are organized to buy the goods produced by manufacturers and then resell them.
Other Terms Frequently Used in Business Operation: Sell, buy, goods, order, profit, interest, invoice, check, bill, consumer, customer.
II. Pairwork:
1) Are you interested in business? Why or not? 2) What activities do you think can be labeled as business activities? 3) Have you ever been involved in any business activities before? 4) What do you think is important for success in today’s business world? Good management, adequate planning, sufficient financial resources, healthy cash flow, controlled spending and the ability to collect money owing, effective marketing, a good product and service.
Байду номын сангаас
6 在日常用语中，资本有几种意思。最普通的意思是财富或金钱。 但它也指钱购买的设备。作为生产的基本要素之一，资本指工人 用于生产和分销商品的一切东西。它包括工具、机器、建筑物， 例如工厂和生产、储存商品的仓库。因此，资本指帮助生产和销 售商品的一切东西。 7 把土地、劳力、资本整合成有价值的东西，就是所谓的企业家 素质。企业家是指负责控制和指导其他三个因素的人。企业家不 用自己干活，除非他也是一名工人。在商业中，工人执行企业家 的命令。他是领导人，员工听他指挥。
insurance n. capital n. factor n.
venture n. limit n. estate n.
process v. share n. bankrupt a.
data n. initiate v. purchase v.
creditor n. secure v. conduct v.
用于生产的所有原材料。我们发现一些原材料在地球表面，如用 来生产木材的树木。发现其他原材料在地表下面，在矿山和油井 里，还有其他原料，可以从空气中提取。所有用于生产的原材料 都来自于土地、空气和海洋。 4 劳动力是指使用脑力和体力来生产商品。大部分劳动力用在 把原材料变为成品和分销这些产品到买家的过程。在工业化国家 中，一般是脑力劳动多于体力劳动。例如，在制造业和农业上， 机器完成那些非常累人的体力工作，而过去常由没什么技能的人 去做。 5 在另外一些国家，电脑给机器人编程序，还有其他形式的数 据处理设备做许多过去耗费大量脑力劳动的工作。因此，在一定 程度上，下一个因素，资本，可以用来取代劳动力或减少人们用 于商务活动的体力和脑力劳动的数量。
I. Work with your group and think out as many words, phrases or expressions as possible about business.
People or Organizations Engaged in Business: Company, firm, enterprise, joint-venture, corporation, individual company, collective factory, private company, conglomerate ，manager, merchant, salesman, businessman; Places to Conduct Business Activities: Market, department store, supermarket, stock exchange, hotel, restaurant, bank;
refer v. warehouse n. venture n. innovative a.
entrepreneur n. yield v. manufacture v. profit n.
Cultural Background
A. Business (生意) In business English, business means the organized effort of individuals to produce and sell, for a profit, the goods and services that satisfy society’s needs. Generally business can mean buying or selling goods or services. That is the activity of making money by producing or buying and selling goods, or by providing services. When it is used in this meaning, it is uncountable. It can also be used to refer to an organization such a company, shop, or factory that produces or sells goods or provides a service. When it is used in this meaning, it is countable.