商务英语阅读与写作unit 9

Unit 9Writing for PackingSection1. How to Write Letters Concerning PackingObjectives:To give a brief introduction to what is packingTo enable Ss to become aware of main content of letters concerning packingTo enable Ss to familiarize themselves with the samples givenTo read and practice using some of the important words and expressions for business writingTo do exercises and practice translating letters concerning packing给一个简要介绍什么是包装使学生了解字母的主要内容涉及包装使学生熟悉样本给阅读和练习使用一些重要的单词和词组,商务写作做练习和实践翻译信件关于包装II. The Main Content of Letters Concerning Packing1) Giving your purpose for writing concerning packing2) Stating the specific way for packing3) Expressing your hope that the packing method will satisfy the buyer1)给你写信的目的为关于包装2)声明特定的方式对包装3)表达你的希望包装方法将满足买方III. Read and Explain Sample LettersSample 1:Dear Sirs,We thank you for your letter of 3 June, 2002 and we understand your concern for packing. We assure you that we take every possible precaution to ensure that our products reac h you in good condition.For your information, “Apple”jam is packed as follows:Each jar is wrapped with tissue paper and placed in the individual box. The boxes are then packed to a carton. The cartons are then packed to strong wooden crates. Each crate holds twenty-four cartons. In addition, the crates are lined with waterproof, airtight material.We sincerely hope the packing will be to your satisfaction and look forward to receiving repeat orders from you.Y ours truly, Sample 2:Dear Sirs,The shipment of “Goldlion shirts”arrived on March 20. Having examined the goods thoroughly, we consider the packing needs improvement. For example, the cartons are not strong enough to protect the contents from getting damaged during transit. Our clients say that such cartons are easy to cut open, thus making pilferage possible and the cartons are too thin to stand heavy pressure. So they prefer wooden cases to cartons for future shipments.We sincerely hope that you will take this matter into consideration and make necessary improvements to avoid future troubles arising from faulty packing.We are awaiting your early reply.Y ours faithfully,Answer the Following Questions1. How is the “Apple”jam packed?2. What does the customer ask about the packing of the shirts?Words and Expressions Commonly Used in Business English1.concern anxiety or worrye.g. My concern is whether we can arrive there on time.2.pack put sth into (a case, bag, etc.)e.g. Have you packed the goods in crates?3.take precaution to do do... carefullye.g. We’ll take precaution to ensure that the goods arrive to the destination in good condition.4.pilferage thefte.g. Pilferage often occurs in transit.Exercise1. Fill in the blanks with suitable prepositions:Dear SirsWe thank you for your letter of 20 May, 1999 and can confirm that we are still offering our range at luxury foods in the prices quoted our initial offer to you. We understand your concern over packing, and can assure you that we take every possible precaution to ensure that our products reach our customers all over the world in prime condition.For your information, “Ariel”caviar is packed as follows:…Section 2. Skills for Writing Letters Concerning Pack ingObjectives:To give a brief introduction to how to write letters concerning shipmentTo enable Ss to become aware of different conventionalities used for writing letters concerning shipmentTo practice using different conventionalities used for writing letters concerning shipmentTo do exercises给一个简要介绍如何写字母有关装运使学生了解不同的风尚用于写信有关装运练习使用不同的风尚用于写信有关装运做练习I. How to Persuade Others into Accepting Y our IdeasWhen you want to convince others of the advisability of your proposal or request for packing, you will have to use the method of persuasion. In doing it, following the following points:1. The information given must be accurate and that the commitments made should be kept.2. To win your customers over to your point of view mainly relies on reason, do not overlook theirunderlying emotions.3. If the customers trust you, they are more likely to agree with you. Therefore, to gain the customers' confidence is essential in business dealings.当你想说服别人的明智的建议和要求对包装,你将不得不使用说服的方法。

在做它,遵循以下几点:1。

所给出的信息必须准确,应保持所作的承诺。

2。

赢得你的顾客到你的观点主要依赖理性,不要忽视他们的潜在的情感。

3。

如果客户对你的信任,他们更有可能同意你的意见。

因此,获得客户的信心在商务活动中是至关重要的。

II. Conventionalities for Packing1）About packing, we will contact our manufacturers and call their attention to the matter.2) Special attention has been paid to its packing, which we trust will prove satisfactory in every respect to your clients.3) We have already taken steps to improve our packing and are confident that our future shipments will give you complete satisfaction.4）Taking into consideration the transport conditions at your end, we have reinforced our packingso as to minimize damage which may occur to the goods.5) Our packing has proven successful for quite some time in many export shipments.6）We will pack exactly according to your instructions.7) Correct and distinct marking for the outside containers is absolutely necessary.8) The weight and measurement (dimensions) of each case are clearly marked on every case.9) In case buyer’s own shipping marks are required, your order should clearly indicate such marksand reach us one month before the shipment time.10）The packing should be double bags lined with craft paper.1)有关包装,我们将与我们的制造商和叫他们对此事的关注。