课堂笔记整理

An Investment Report

商务写作原则writing principles

Effective有效、Clear明了、Correct精确、Concise简洁

格式：

Report on……（题目）

Introduction

Findings

Conclusion

Recommendation

例：固定格式

1、Title题目

Report on stocks and bonds as an investment for senior people.

2、Introduction

The purpose of this report is to……

The report is aim to……

3、Findings

Stocks have……Bonds have……

4、Conclusion

Bonds have less risks and investors can obtain a fixed rate of returns.

5、Recommendation

It is recommended that……

例文：

1、

Findings:

Stocks have much potential to increase in value in a short time and investors can obtain higher profit margin. However, stocks have higher risk and investors may lose money in stocks. Stocks provide an unstable investment and are more subject to market fluctuation.

Bonds carry less risks and provide a stable investment. They are safer and more secure compared with stocks. On the other hand, bonds offer a relatively low yield and they offer a fixed rate of returns.

Recommendation:

It is recommended that the senior people should choose bonds as part of a balanced portfolio.

Stocks:

Unstable higher risks

Higher profit margin

Market

Lose money

Increase rapidly

Bonds:

Less risk

Low yield

Stable

A fixed rate of returns

Safe and secure

2、

Report on Globelink and FTD for international freight

Introduction:

The purpose of this report is to compare and analyze Globelink and FTD and find one for a possible shipping agent.

Findings:

Globelink has 25 years’ experience in sea freight worldwide (and has worldwide destinations). (He also has air freight). Air freight is also available. It can be used for urgent orders. Furthermore, Globelink can offer all the documentations and complete all custom forms.

FTD has major ports mainly in Europe. It can offer refrigerated shipping and containers (are available). There is no minimum order/quantity limit. The charge are a bit higher than those of Globelink.

Conclusion:

Globelink can save us work on documentations and cost less.

Recommendation:

It is remmended that we should choose Globelink as our possible shipping agent.

Writing principles

1、effective

2、clear: direct; eliminate any possibility of misunderstanding; avoid ambiguity; unity and

coherence; one idea; logical thinking; semantic focus;

3、Correct: relative clause, accurate sentence structure, appropriate words.

4、Concise: to the point and every word is necessary; inelegant words or facts; redundancies;

simple business words; simplified sentence structure.

例句：

Please filled and return the enclosed for your order to be processed.

改成：

Please fill and return the enclosed form.

HR: human resources

CPI: consumer price index 消费者价格指数

Interest rate 2.25% fixed