跨文化交际实训Chapter1
新编跨文化交际【warm up】 原文及翻译
1、【communication across cultures】Chapter One Conceptual Foundation【跨文化沟通】第一章概念的基础Why study intercultural communication?为什么学习跨文化交际?There is a folk tale that comes to us from the foothills of the Himalayas. A man was trying to explain to a blind friend what colors are. He began with the color White.有一个民间的故事,来自于喜马拉雅山的山麓。
一名男子试图解释一个盲人朋友的颜色是什么。
他开始与雪白的颜色。
“Well,”he said, “it is like snow on the hills.”“嗯,”他说,“这就像雪在山上。
”“Oh,”the blind man said, “then it must be a wet and dampish sort of color, isn’t it? ”“No, no,”the man said, “it is also the same color as cotton or wool. ”“Oh yes, I understand. It must be fluffy color. ”“No, it is also like paper.”“哦,”盲人说,“那一定是湿,微湿的颜色,不是吗?”“不,不,”那人说,“这也是相同的颜色,棉或羊毛。
”“哦,是的,我明白了。
一定是毛茸茸的颜色。
”“不,它也像纸。
”“Then it must be a crackling or fragile color,”said the blind man. “No, not at all. It is also like china.”“那一定是脆皮或脆弱的颜色,”瞎子说。
跨文化交际Chapter 1部分翻译
跨文化Chapter 1P1~2Chapter 1 前三段判断题范围THE ONLY TIME WHEN TRUE SUFFERING OCCURS ISWHEN TWO CULTURES COLLIDE. —— HERMANN HESSE只有苦难发生，当两种文化碰撞时。
anyone who has done business internationally knows that dreadful feeling brought on by the blank stares,任何人做国际业务的都知道，空洞的眼神所带来的可怕感觉，the forced half-smiles, the murmured comments in a language that seems indecipherable—强迫半微笑，用似乎难以辨认的语言低声评论——when what you say doesn't connect, and when something seems missing.当无法和你说什么事情联系上时，有些事情似乎就错过了，The paranoia is inescapable. You had your checklist of cultural do's and don'ts and followed them religiously.偏执是不可避免的。
你有你的该做什么和不该做什么的文化清单，并且虔诚地遵守着。
You broke no taboos, committed no cultural faux pas, insulted no one—yet you failed to break through. Why?你不打破任何禁忌，不犯任何文化失礼，不侮辱任何人——但你却未能突破文化差异。
为什么呢？Distance and time were once the biggest obstacles to doing business internationally.距离和时间，一度成为做国际业务的最大障碍。
Cross-Cultural-Communication-Unit-1-4-跨文化交际
– Globalization has greatly increased the economic strength of many nations and bring people together from different cultures. However, it could resulting more competition for natural resources, international conflicts and security, environmental issues, and world health issues.
• Communication has a consequence
CHAPTER 1 - Communication and Culture: The Challenge of The Future
• Defining Communication: it's a dynamic process in which people attempts to share their internal states with other people through the use of symbols.
• Culture is integrated
• Culture is Ethnocentric
• Culture is adaptive
CHAPTER 1 - Communication and Culture: The Challenge of The Future
• Defining Culture: it's a set of human-made objectives and subjective elements that
跨文化交际-unit-1Communication1PPT课件
• 适当的作笔记；
• 关注对方的肢体语言
– 面部表情 – 姿势 – 个人空间 – 语音语调
.
57
What is culture?
• The term “culture” was first used in this way by the pioneer English Anthropologist Edward B. Tylor （1832-1917）in his book,
.
17
紧张程度
演讲紧张的根源
紧张程度
听众数量 根源（1）观众的数量规模
同类演讲次数
根源（2）内容的熟悉程度
.
18
关于成功者
做别人不敢做的事 做别人不愿做的事 做别人做不了的事
成功其实开始于下定决心
并全力以赴
.
19
演讲成功四要素
明确目标 以终为始 知彼知已
组织内容
主题大纲 加味添料 注重细节
.
29
人类大脑记忆的信息
• 听到的_2_0_%__ • 看到的_3_0_%__ • 看到并听到的_5_0_%__ • 做过的_7_0_%__
.
30
注意力和兴趣曲线
.
31
加味添料
❖ 多媒体 ❖ 适当的幽默 ❖ 人性故事 ❖ 针对性的问题 ❖ 比喻/证据/示范
❖ 实验 ❖ 案例 ❖ 游戏 ❖ 实践演练
呈现形式 用图表说话 PPT制作常识
.
预演彩排 开场白与结束
避免事项
20
演讲的目的——以终为始
❖ 人生的意义 ❖ 成功的标准 ❖ 演讲是为听众，而不是为自己 ❖ 听众最关心什么
.
21
听众的要求——已所欲，施与人
跨文化交际实训Chapter1
房玉靖 姚颖主编 对外经济贸易大学出版社
陈文洁
Warm-up
What are the major differences between Chinese and western culture? Use some examples to explain intercultural communication.
1.What is the major challenge facing
effective
communication
in
interpersonal
encounter?
在人与人之间的沟通中，你觉得最重要的挑战是什么？
III. Intercultural Communication 跨文化交际 p.13
II. Communication 交际
Definitions of Communication 交际的定义
Generally speaking, communication can be defined as a dynamic, symbolic, transactional and contextual process in which people create shared meanings or messages.
I. Culture 文化
Metaphors in Culture 文化中的隐喻 p.3
▪The Culture Iceberg 文化冰山 食物 音乐 传统 风俗 行为／语言 态度 价值 信仰 知觉 看法
▪The Culture Onion 文化洋葱
符号 英雄人物
仪式 价值观
I. Culture 文化
Food
Fish & chips
大学英语跨文化交际chapter 1 Culture
DEFINITIONS OF ‘CULTURE’
1. Defining Culture from the Anthropological Perspective 2. Defining Culture from the Psychological Perspective 3. Defining Culture from the Sociological Perspective 4. Defining Culture from the Intercultural Perspective 5. Our Definition of Culture
3. Culture Is Like the Water a Fish Swims In
3. Culture Is Like the Water a Fish Swims In Human cannot live without culture. Culture is what the world is like for us. We take for granted the culture whe 1 Culture
Chapter Outline
The nature of culture The definition of culture The characteristics of culture Cultural identity Cultures within culture
Text A: The Nature of Culture
Think about the following similes and metaphors, how do you think culture is related to the references? 1. Culture is like an iceberg. 2. Culture is our software. 3. Culture is like the water a fish swims in. 4. Culture is the grammar of our behavior.
英语跨文化交际实用教程Unit-1(可直接使用).ppt
Never kiss parents
Fake goods everywhere
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Attitudes towards Westerners
Kiss and hug anytime and anywhere
Go Dutch
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Attitudes towards Westerners
3) To identify challenges that arise from these differences in intercultural interactions and learn ways to creatively address them.
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4) To acquire knowledge and develop skills that increase intercultural competence.
Young independent
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A farm family
A photo of Ba Jin’s Family
Insensitive to time
Tending to misunderstand
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Attitudes towards the Chinese People
Obey but not Follow
Being doubtful
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Attitudes towards the Chinese People
Catherine (an elderly American lady): Oh, I’m NOT old, and I’m NOT tired.
跨文化交际实训 Chapter 1
guatemalan weaving 危地马拉的编织
危地马拉是古代玛雅文化的中心之一。1523年沦 为西班牙的殖民地，1821年摆脱殖民统治，宣布 独立。1823年加入中美洲联邦，1839年成立共和 国。危地马拉人主要从事农业，种植玉米、咖啡、 香蕉、豆类、辣椒、西红柿、棉花等。在太平洋沿 岸的种植园里，资本主义农业有了发展。棉纺、丝 纺、编织、制陶、皮革等手工业较发达。农民的住 房一般系用土坯或树枝搭盖的窝棚。食物以玉米面 饼为主。白人和印欧混血种人穿欧式服装，印第安 人穿传统服装。条纹花布长裙和带鲜艳刺绣的短上 衣是印第安妇女的主要服装。印第安人的文化具有 古代玛雅文化的一系列特征。
Warm-up
What problems have you ever had communicating with others? Use some examples to explain intercultural communication.
I. Culture 文化
Definitions of Culture文化的定义
adj. 仪式的，老规矩的 adj. 星云的，星云状的 conj. 凭借 n. 对某种文化的适应 adj. 家族的，家庭的 adj. 普遍的，蔓延的，渗透的 v. 整合，使……成整体 n. 下部构造，下部组织 n. <政> 上层建筑<建> 上层结构 n. 改变，变更
Comprehension Questions
I. Culture 文化
Metaphors in Culture 文化中的隐喻
▪The Culture Iceberg 文化冰山
▪The Culture Onion 文化洋葱
I. Culture 文化
跨文化交际chapter 1 introduction and communication (2)
Chapter One A Brief IntroductionⅠ. Introduction1. Questionnaires (extra hand-outs)These two questionnaires are presented as the warming up exercises to check how the students can handle communications in daily practice. Discuss the communicative problems with students and analyze the relevant reasons. Then ask the students some questions.2. Lead-in Questionsⅰ. What do you usually communicate with other people?ⅱ. Have you ever been embarrassed when talking with strangers? Why is that?ⅲ. Do you know how to communicate with foreigners?Tell their conversation partner something concrete and significant about themselves.Look for common interests and shared opinions for a more solid basis of relationship.Individualize the foreigners.ⅳ. Have you come across the cultural shock in communication?3. DiscussionDiscuss the different ways of cultural communication and found out the reasons by analyzing some cases.4．Introduction of Intercultural Communicationa.Cross-cultural communication is also called intercultural communication. “Intercultural Communication”is communication between members of different cultural backgrounds. Intercultural Communication involves different perceptions, attitudes, and interpretations. Intercultural Communication is an interdisciplinary field which includes anthropology, cultural studies, psychology, and communication.Anthropology(from the Greek word ἄνθρωπος, "human" or "person") consists of the study of humanity (see genus Homo). It is holistic in two senses: it is concerned with all humans at all times and with all dimensions of humanity. In principle, it isconcerned with all institutions of all societies.Cultural studies combines sociology, social theory, literary theory, media theory, film/video studies, cultural anthropology,philosophy and art history/criticism to study cultural phenomena in industrial societies. Cultural studies researchers often concentrate on how a particular phenomenon relates to matters of ideology, race, social class, and/or gender.Cultural studies concerns itself with the meaning and practices of everyday life. Cultural practices comprise the ways people do particular things (such as watching television, or eating out) in a given culture. Particular meanings attach to the ways people in particular cultures do things.Psychology is an academic and applied field involving the study of the human mind, brain, and behavior. Psychology also refers to the application of such knowledge to various spheres of human activity, including problems of individuals' daily lives and the treatment of mental illness.For instance, if you talk with your American teacher, intercultural communication takes place. If you interact with a Japanese student, there is intercultural communication.It takes place everywhere.Intercultural communication dates back to thousands of years ago. A long time ago, when people started intermingling with each other, when people were having trade relations with each other, there was intercultural communication. A very good example is the Silk Road.b. Reasons for us to learn cross-cultural communication:Modern means of communicationNow jet planes fly everywhere. It used to take a month to travel from Shanghai to Los Angeles. But now, it takes only twelve hours. It is much easier for people to move from one country to another. People of different countries and races get together much oftener than before. Besides, people get in touch with each other in various ways, including the telephone, the internet, the satellite, etc.Sophisticated communication systems have also helped to increase intercultural communication.Global villageThis means multinational companies now operate in many countries in the world.They employ people of different ethnic groups and of different countries.Actually some multinational companies make a point of employing people from different countries. They don't use people from just one country because their company is a multinational company and they want to use people from different countries. People everywhere need to learn about other cultures. They need to know their neighbors. They need to know how to get along with them and how to solve problems that inevitably arise. To do this it is necessary to learn how to communicate across cultures or how to do culture.Mass migrationMillions of people now move across national boarders every year. All these contribute to the fact that intercultural communication is now a daily occurrence.Its importance is now being recognized by an increasing number of people. The United States is a “melting pot”. Many young Americans no longer accept the melting pot image, because it includes the idea that people lose their home cultural identities, traditions, and values when they become Americans. We now replace the melting pot with mosaic. A mosaic is made up of diverse materials or elements that keep their original character when they are combined to create a new design. This new image expresses the idea that part of the American way of life is respect for cultural diversity.c. ApplicationIt can be applied in the training of business executives and technicians, particularly for those who go overseas. And they have to encounter a lot of cultural problems, so they have to be trained before they are sent overseas.Otherwise they would not be able to work effectively.And then there is the training of new immigrants and foreign students. This is done both in the United States, and also in countries like Australia.And then there is multicultural education because at American schools and also at some of the British schools, the pupils, the students are from different ethnic groups, and they have different cultures. So they have to be given what is calledmulticultural education. And also in foreign language teaching, intercultural communication is very important. Finally, it is useful for improving general cultural awareness.Ⅱ. Communication1.Types of Communicationa)human communicationHumans communicate in various ways. We speak, use body languages,intentionally or unintentionally communicate each other in either formal orinformal ways. (formal&informal, oral&written, intentional&unintentional,verbal&nonverbal)b)animal communicationResearchers have discovered that animals share with humans a number ofcharacteristics, including those associated with attraction and mating,territoriality, rivalry and play, familial ties, colony organization, division oflabor, and numbers of other traits that we once assumed were uniquely“human”. (animal language)c)human-animal communicationnon-word soundbody languaged)human-computer communicationInformation that was once conveyed verbally through stories and myths inancient times is now transmitted through high-tech media. (artificiallanguage)e) machine-machine communicationartificial language: codes2. Compare and ContrastGreetingsDialogue 1Friend: Hi, George, have you met Bill?George: No, I haven’t. Hi, Bill.Bill: Hi! How ya doing?Dialogue 2香港人到現在一見面還是會問：“食咗飯未？”意思就是吃過飯了嗎。
跨文化交际第一章
Sociolinguistic Approach
The sociolinguistic approaches are prone to cross-cultural comparisons tracing the sources of intercultual miscommunication. Their concerns often regard questions of how the distinctive nature of the value systems, pervasive confgurations of social relations, and dominant ideologies of different cultural groups shape their communicative conventions. One typical aspect of the sociolinguistic approach is the studies of speech acts.
Translation and Intercultural Communication
Companyultural Communication in Translation
Company Logo
1.Cultural differences in translation
cross-cultural, often used as a synonym for intercultural, traditionally implies a comparsion of some phenomena across cultures. subculture refers to a subset of a culture, with members sharing some values, norms, and /or symbols that are somewhat different from those of other members of the larger culture.
跨文化交际实用教程Unit1
1. Define cultures yourself
Please write down whatever comes to your mind when you hear or think of culture. Next, try to figure out how they are related to culture.
3) Culture is an Integrated system of learned behavior patterns which are characteristic of the members of a society and which are not the result of biological inheritance.
very tired. You’re old… Catherine (an elderly American lady):
Oh, I’m NOT old, and I’m NOT tired.
In the West: A: How are you doing now? Would you
like to rest? B: No, not a bit.
4) Culture is the deposit of knowledge, experience, beliefs, values, actions, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and artifacts acquired by a group of people in the course of generations through individual and group striving(努力,奋斗 ).
大学英语跨文化交际 chapter one
4. Culture is the grammar of our behavior
in order to behave appropriately in any society, people need to know the culture. culture includes all the rules that make actions meaningful to the people around them. people learn their cultural grammar unconsciously and apply its rules automatically.
2. Culture is our software focuses on the function of culture physical selves are viewed as hardware, and we are programmed by home culture to be human. we are only vaguely aware of it as we use it. sometimes, the computer doesn’t work because it is incompatible with someone else’s software. 3. Culture is like the water a fish swims in in water, fish finds food, reproduces and protects itself from danger. our culture is so much a part of who we are and what the world is like for us that we do not notice it and we take it for granted
《跨文化商务交际实训》课件 Lesson One
Mr. Philip: Where’s the report? You have it ready, don’t you? (Mr. Philip thinks: He should keep his deadline. Otherwise, I can’t trust him in the future.) (Mr. Wang thinks: Didn’t he see how hard I have been working?What he required is not practical at all. What kind of boss is he?)
Mr. Philip and Mr. Wang are talking about the report. Mr. Philip: When can you finish the report? (Mr. Philip thinks: I need it for the meeting.) (Mr. Wang thinks: Why did he ask me about this?) Mr. Wang : I am not sure. When do you need it?
Lesson one:
Reviewing Intercultural Business Communication
Contents：
1
Warm-up Cases
2
Self-study Introduction
3 Culture-Based Functional Language
4
Practice
5
Supplementary Reading
• The Basics of Cultural Values
跨文化chapter1
Chapter 1 CultureI. Teaching ObjectivesIn this chapter, the teacher should enable the students to:1. understand concepts concerning culture.2. recognize the nature of culture.3. describe the definitions and characteristics of culture.4. discuss about cultural identity and cultural varieties.II. Contents1. Keywords(1) Culture (from intellectual perspective): Culture is “the arts and other manifestations ofhuman intellectual achievement regarded collectively”（从知性角度定义文化：作为整体的人类智力成就的艺术和其他表现。
）(2) Culture (from anthropologic perspective): Culture consists of patterns, explicit and implicit,of and for behavior acquired and transmitted by symbols, constituting the distinctive achievement of human groups, including their embodiments in artifacts; the essential core of culture consists of traditional ideas and especially their attached values”.（从人类学角度定义文化：文化由清晰和模糊的行为模式构成，这些模式通过符号获得并传播，这些符号由人类群体的特别成就构成，包括具体的人工制品。
英语跨文化交际实用教程Unit 1
Comment
What the interpreter said is quite
courteous in China. It means, “If you are tired, we can take a little rest, since you are getting on in years.”
批注本地保存成功开通会员云端永久保存去开通
Intercultural Communication
A Practical Coursebook
跨文化交际实用教程
Culture is a Bridge.
Unit 1 An Introduction
Objectives
Learn the purpose of learning the
16
II. What Is Culture?
1. Define cultures yourself
Please write down whatever comes to your
mind when you hear or think of culture. Next, try to figure out how they are related to culture.
Comment
Chinese First offer westerners
Modest Polite well-behaved second or third offer
Religious reasons Reformed alcoholic Allergic
Discussion
I. Why take Intercultural Communication?
I. Warm-up Cases
跨文化交际第一章 PPT
However, the most common ones are racial stereotypes and gender stereotypes. Race, nationality, gender and sexual orientation are the main factors of stereotyping. Stereotyping must be avoided at all costs, as it leads to treating groups as a single entity. Given below are examples of stereotypes that people commonly use.
intentional and unintentional behavior
The second school of thought proposes that the concept of intentionality is too limiting and fails to account for all the circumstances in which messages are conveyed unintentionally. Scholars who support this approach believe communication takes place whenever people attach meaning to behavior, even if the sender of the message does not expect his or her actions to be conveyed.
跨文交际第一章
After this chapter, we will be able
跨文化交际实用教程 Unit1
2022/1/14
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1. Define cultures yourself
Please write down whatever comes to your mind when you hear or think of culture. Next, try to figure out how they are related to culture.
3) To identify challenges that arise from these differences in intercultural interactions and learn ways to creatively address them.
2022/1/14
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4) To acquire knowledge and develop skills that increase intercultural competence.
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The Objectives
1) To explore cultural self-awareness, other culture awareness and the dynamics that arise in interactions between the two.
2) To understand how communication processes differபைடு நூலகம்among cultures.
very tired. You’re old… Catherine (an elderly American lady):
Oh, I’m NOT old, and I’m NOT tired.
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房玉靖 姚颖主编 对外经济贸易大学出版社
陈文洁
Warm-up
What are the major differences between Chinese and western culture? Use some examples to explain intercultural communication.
business.大多数的跨文化沟通与商务有关
▪ international/intercultural business literature does not
focus on communication.国际/跨文化商务文学不注重沟通。
▪ another focal point of intercultural communication
▪ 胡文仲，国内知名教授，中国跨文化交际，跨文化交际定
义为不同文化背景的人之间的交流。
III. Intercultural Communication 跨文化交际
Forms of Intercultural communication
跨文化交际的形式
▪ Intracultural Communication 同文化交际
Definitions of Intercultural Communication跨
文化交际的定义
▪ Edward T. Hall simply defines intercultural
communication as communication between persons of different cultures.
nguage differences 语言差异（口音，俚语，乡土口音） 2.Nonverbal communication 非语言沟通 3.Stereotypes 刻板印象 4.cultural bias on judgments 文化偏见 5. high level of stress 压力大
I. Culture 文化
Definitions of Culture文化的定义1
▪ according to the Concise Oxford Dictionary, culture is
“the arts and other manifestations（证明）of human intellectual achievement regarded collectively”. (Concise Oxford dictionary)
research is individualism vs. collectivism and the impact of the relationship on the functioning of society
▪ 跨文化传播研究的另一个焦点是个人主义与集体主义和社会的
正常关系运转的影响
IV. Intercultural Business Communication 跨文化商务交际
交际的类型 ▪ Non-Verbal Communication 非语言交流
II. Communication 交际
Types of Communication
交际的类型 ▪ Written Communication 书面交流
II. Communication 交际
Types of Communication
IV. Intercultural Business Communication 跨文化商务交际
The Research of intercultural Business
Communication 对跨文化商务交际的研究
▪ most of the intercultural communication relevant to
Here are some suggestions to overcome barriers in
intercultural communication:
1. We should raise awareness of cultural difference to
overcome intercultural communication.
交际的类型 ▪ Visual communication 视觉交流
II. Communication 交际
Communication and Culture
交际与文化
▪ cultures are created through communication
▪ 文化是通过沟通 ▪ culture is created, shaped, transmitted,
▪ 爱德华T.霍尔，简单地定义跨文化交际，不同文化背景的
人之间的沟通。
▪ Hu Wenzhong, a well-known professor of
intercultural communication in China, defines intercultural communication as communication between people of different cultural backgrounds.
我们应该提高文化差异意识，克服跨文化交际 2.We should try to obtain knowledge. 我们应该努力获取知识。 3.We should try to enhance motivation. 我们应该努力增强动力。 4.We should master some relative skills. 我们应该掌握相关的一些技能。
I. Culture 文化
Metaphors in Culture 文化中的隐喻 p.3
▪The Culture Iceberg 文化冰山 食物 音乐 传统 风俗 行为／语言 态度 价值 信仰 知觉 看法
▪The Culture Onion 文化洋葱
符号 英雄人物
仪式 价值观
I. Culture 文化
III. Intercultural Communication 跨文化交际
Forms of Intercultural communication
跨文化交际的形式
▪ Interethnic Communication 跨种族交际
III. Intercultural Communication 跨文化交际
The Importance of Learning
Intercultural Business Communication
学习跨文化交际的重要性
Intercultural communication skills are essential for businesspersons in today's market
and learned through communication ▪ 文化是在沟通中传达，和学习的 ▪ communication practices are largely
created, shaped, and transmitted by culture 文化通过沟通建立和传播
Comprehension Questions
Communication
克服跨文化交际的障碍 Hofstede(2002)lists five main barriers, which can help
us have a better idea of the barriers we have in intercultural communication.五个主要的障碍：
1.What is the major challenge facing
effective
communication
in
interpersonal
encounter?
在人与人之间的沟通中，你觉得最重要的挑战是什么？
III. Intercultural Communication 跨文化交际 p.13
II. Communication 交际
Definitions of Communication 交际的定义
Generally speaking, communication can be defined as a dynamic, symbolic, transactional and contextual process in which people create shared meanings or messages.
Food
Fish & chips
Clothes
House
Chapter 1 ：Culture, Communication & Intercultural Communication p.1
Learning Objectives
In this chapter, you should be able to define culture, communication and intercultural communication 了解文化，沟通和跨文化沟通的定义 describe the characteristics of culture, elements and types of Communication 了解文化，沟通的组成部分和沟通的类型 understand the importance of intercultural communication and intercultural business communication 了解跨文化沟通和跨文化沟通的重要性。
跨文化的沟通技巧是在当今市场必不可少的技巧
▪ the increase in globalization in the last few
decades 在过去的几十年里，经济中全球化发展