(完整word版)跨文化交际案例分析
跨文化交流案例分析
跨文化交流案例分析跨文化交流是指不同文化间的交流和互动。
在当今全球化的背景下，跨文化交流变得越来越重要。
它不仅仅是两个国家之间的交流，也包括不同地区、不同民族、不同语言背景的人们之间的交流。
跨文化交流的成功与否，直接关系到个体和组织的发展和成长。
下面，我们将通过一个具体的案例来分析跨文化交流中可能出现的问题和解决方法。
在某公司的跨国合作项目中，来自中国和美国的团队成员需要共同合作完成一个项目。
由于双方文化背景和工作习惯的不同，团队合作过程中出现了一些问题。
首先，中国团队成员习惯于在会议上保持沉默，他们认为这样可以表现出谦虚和尊重。
而美国团队成员习惯于开放式讨论，提出自己的想法和建议。
这种文化差异导致了沟通不畅和信息不对称的问题。
其次，在工作分配和时间管理上也出现了一些问题。
中国团队成员更倾向于集体合作，他们习惯于共同商讨决策并分工合作。
而美国团队成员更注重个人责任和效率，他们更倾向于独立完成任务并按照个人计划工作。
这种差异导致了工作任务的分配不均和时间节点的延误。
针对以上问题，我们可以采取一些措施来促进跨文化交流的顺利进行。
首先，双方团队成员需要加强跨文化沟通的意识，了解对方的文化背景和工作习惯。
在沟通和会议上，可以采取轮流发言的方式，让每个人都有机会表达自己的看法和建议。
其次，在工作分配和时间管理上，可以采取折衷的方式，既考虑集体合作的优势，又兼顾个人责任和效率。
可以通过团队建设活动和培训课程来增进团队成员之间的了解和信任，提高团队的凝聚力和执行力。
通过以上措施的实施，中国和美国团队成员之间的跨文化交流逐渐得到了改善。
他们开始更加理解和尊重对方的文化差异，沟通更加顺畅，工作效率也得到了提升。
这个案例告诉我们，跨文化交流并不是一件容易的事情，需要双方的努力和理解。
只有通过增进了解、加强沟通，才能实现文化的融合和合作的成功。
在跨文化交流中，我们需要尊重和包容不同的文化，学会倾听和理解对方的观点，通过合作和共同努力，实现优势互补和共同发展。
跨文化交际案例分析最新版本
跨文化交际案例例题一：内容提要：合资企业中，跨文化差异现象的存在，使得企业领导与员工的沟通具有一定的障碍，这主要是由于不同的文化背景所造成的。
面对这种文化冲突，要理性地去对待，避免感情用事，致使矛盾愈深。
案例介绍：飞利浦照明公司人力资源副总裁（美国人）与一位中国员工交谈。
中国员工的回答令副总裁难以理解，甚至不耐烦。
案例名称：《回答的方式》飞利浦照明公司某区人力资源副总裁（美国人）与一位被认为具有发展潜力的中国员工交谈。
想听听这位员工对自己今后五年的职业发展规划以及期望达到的位置。
中国员工并没有正面回答问题，而是开始谈论起公司未来的发展方向、公司的晋升体系，以及目前他本人在组织中的位置等等。
将了半天也没有正面回答副总裁的问题。
副总有些大惑不解，没等他说完已经有些不耐烦了，因为同样的事情之前已经发生了好几次。
“我不过是想知道这位员工对于自己未来五年发展的打算，想要在飞利浦做到什么样的职位罢了，可为何就不能得到明确的回答呢？”谈话结束后，副总忍不住想人力资源总监甲抱怨道。
这位老外总裁怎么这样咄咄逼人？”谈话中受到压力的员工也很苦恼。
作为人力资源总监，明白双方之间不同的沟通方式引起了隔阂，虽然他极力想双方解释，但要完全消除已经产生的问题并不容易。
以上便是整个案例，这是一个很典型的跨文化焦急的例子。
首先，我们看到这位副总裁是美国籍人，而那位员工则是中国籍。
既然出生于两个不同的国度，那他们的思维方式、生活习惯、文化程度、教育程度、文化差异等众多方面都存在着差异。
正是由于这些文化差异的存在，才使得双方在交流、沟通过程中产生一系列障碍。
其次，“中国员工并没有正面回答问题”，我们可以想象一下这位中国员工没有正面回答问题的原因。
比如说由于语言障碍、没有理解透彻美国副总裁所说话语的原意；或者说副总的文化方式让中国员工产生了误解；亦或是中国员工有意回避从正面回答……。
以上原因都知识我们的推测而已。
下面我们给出一个假设。
跨文化交际案例分析题及答案
跨文化交际案例分析题及答案案例描述在跨国公司A的一个国际会议上，来自不同国家的员工们需要共同讨论一个重要项目。
会议进行了几天，但是却一直没有取得明确的进展。
不同国家的员工语言文化差异导致了沟通障碍，讨论过程中出现了许多误解和纠纷。
公司高层深感困惑，希望找到解决这个问题的方法。
障碍分析1. 语言障碍跨国公司A的员工来自不同的国家，他们使用的是各自母语进行交流。
除了英语是共同的工作语言外，其他国别的员工使用的语言差异较大。
这种语言差异导致了语言表达的不准确和理解的模糊，使得员工们无法正常交流和理解对方。
2. 文化差异不同国家的员工具有不同的文化背景和价值观念，这导致了他们在讨论过程中产生了误解和冲突。
文化差异可以涉及到对时间观念、权力关系、政治正确性和个人自由等方面的不同理解，这些差异会影响到他们的决策方式和工作方式，导致合作的困难。
解决方案1. 提供语言支持和培训跨文化交际的第一个挑战是语言障碍。
为了解决这个问题，公司可以提供语言支持和培训，以帮助员工们提高英语或共同工作语言的能力。
这可通过组织语言培训课程，雇佣专业翻译人员或提供翻译工具等方式实现。
提供语言支持和培训可以降低语言障碍，提高员工之间的沟通效率。
2. 开展跨文化培训除了语言障碍外，文化差异也是讨论中的一个重要问题。
公司可以组织跨文化培训，帮助员工了解不同文化之间的差异，并教授他们如何在跨文化环境中进行有效的沟通和合作。
该培训可以包括介绍不同文化的价值观、信念和行为准则，以及跨文化冲突解决的技巧和策略。
通过开展跨文化培训，可以提高员工对文化差异的认识和理解，促进跨文化交际的顺利进行。
3. 引入跨文化中介人为了解决跨文化交际中的难题，公司可以考虑引入跨文化中介人。
跨文化中介人是具有跨文化交际经验和能力的人员，他们可以在员工之间进行翻译和解释，协助双方理解并解决可能出现的误解和冲突。
跨文化中介人的介入可以减少员工之间的摩擦，促进合作和理解。
跨文化交际案例分析答题模板范文
跨文化交际案例分析答题模板范文概述跨文化交际是指不同文化背景下的人或群体之间进行的交流与沟通。
在全球化的背景下，跨文化交际变得越来越重要，因为不同国家和地区之间的交流交流变得日益频繁。
然而，由于文化差异的存在，跨文化交际也会面临一些挑战。
本文将以一个实际案例为例，分析其中的跨文化交际问题，并提供解决方案。
案例描述在某国际会议上，来自不同国家的代表们齐聚一堂，探讨共同关心的问题。
会议主题是「可持续发展与全球环境保护」。
会议期间，参会代表们进行了多场演讲和讨论。
在一次小组讨论中，来自西方国家的代表John对某个问题提出了自己的观点，他认为政府应该采取更严格的法律措施来保护环境。
然而，来自东方国家的代表Li却反对这种观点，他认为法律的过度干预会限制企业的发展。
在讨论的过程中，John和Li之间发生了一些误解和摩擦。
John认为Li不关心环境保护，而Li则认为John过于强调法律的作用。
这种跨文化交际的问题让讨论变得紧张和困难。
分析这个案例揭示了在跨文化交际中常见的问题，即对待问题的态度和观点的差异。
从文化角度来看，西方国家注重环境保护和法律的作用，倾向于通过法律手段来解决问题。
而在东方文化中，更强调的是企业的发展和自由市场经济。
这种文化差异导致了John和Li之间的观点冲突。
此外，语言的差异也是导致误解的一个重要因素。
John和Li使用的是各自的母语进行交流，他们的语言表达方式和理解方式也存在差异。
比如，John可能使用了一些西方文化中常用的词汇、成语或隐喻，而这些对于Li来说可能是不熟悉或难以理解的。
这种语言差异导致了彼此之间的误解和沟通障碍。
解决方案为了解决这个问题，我们可以采取以下措施：1.尊重和理解：参会代表们应该相互尊重和理解彼此的文化差异。
这样可以缓解紧张情绪，并为进一步的交流打下基础。
2.注意语言表达：参会代表们应该尽量使用简单、清晰、易懂的语言进行表达。
避免使用过于专业化或地方化的词汇，以免引起误解。
(完整word版)跨文化交际案例分析(共7个)
《跨文化交际学概论》第七章社会交往五、宴请招待p132Case One: Setting Rules for a Guest – American Hospitality案例：When Zhang Tao traveled in America, he lived in the home of his American friend, Bill. Once after he had traveled back, he found Bill was in a bad mood. When he asked what the problem was, Bill told Zhang Tao that his son Adam got furious about the noise Zhang made when walking upstairs and also because he was using too much water in the solar powered shower and Adam had to have his shower in cold water. Bill told Zhang Tao that he should walk more softly in future, and have a fast shower to save water. Zhang Tao felt uneasy. How could the host set such rules for his guest!Question: Why did Zhang Tao feel uneasy?分析：1) In China, when people host someone, they put the guest in the place of honor to show hospitality. They try to take care of the guest，and try to make the guest feel comfortable and at ease.2) In America, people tend to give the guest great freedom and treat a guest more casually, naturally and truthfully.3) Zhang Tao knew he was a guest, and thought in terms of Chinese expectations of hospitality. He thought Bill should treat him courteously instead of setting rules for him.4) Since Zhang Tao lived in American surroundings, he should have known about the customs there sooner.Case Two:案例：Lin had traveled 20 hours from Beijing to New York. He needed a good meal. His American friend, Mike, met him. But Mike only offered him a plate of roasted chicken and a glass of orange juice. Lin was used to having a main course, and asked Mike if he had any rice. Mike said he only had fried noodles, and Lin had to make do with it. Though Lin knew Americans didn’t care very much about what food they ate, he still felt surprised because he had taken Mike to the most famous duck restaurant in Beijing -- Quanjude -- when he arrived in Beijing.Question: Why did Lin feel surprised? Offer some advice to him about adjusting to his new environment in America.分析：1) 0n the topic of hospitality, the Chinese stress on warmth and demonstrating friendship. They take the guest to a famous or luxurious restaurant to have a very good (expensive) meal to show their hospitality. And the Chinese are used to having a big meal. The more dishes they put out，the greater the warmth and friendship they show.2) In western countries, people stress on freedom. They give the guest great freedom to choose their own foods. And westerners tend to have only one main course and some juice or dessert，which is viewed as casual in the eyes of the Chinese.3) Lin lived in American surroundings and should have adjusted himself quickly to the new world (lifestyle). He should have known the custom there first, and felt more at ease in Mike’s h ome.Case Three: Equality or Hospitality for Table Manners案例：Lin Hua has accompanied an American delegation to visit China. They have experienced the hospitality of the Chinese people. After returning to America, Linhua once visited them. They were so glad to meet again. Linhua offered to host the meal, but they refused. They ordered their own dish, and Linhua ordered her own. When footing the bill, they only paid their part，and no one wanted to pay for Linhua. Linhua found them so inhospitable, though she knew the Americans would usually pay for their own food.Question: Why did Linhua find them inhospitable?分析：1) In China, to show hospitality, people tend to host the meal. And if they cannot do this, they at least will struggle to pay for the guest.2) In America, people tend to pay for themselves to show equality and independence.3) Linhua knows this custom, but from a Chinese point of view, she still finds this hard to accept, and feels it a little inhospitable.Case Four:案例：I have an American friend. I have invited him several times, and at long last he invited me to his home one day. He told me to get there at 3 p m. I thought we could chat and have a meal together. I gave him a Chinese calendar, a woman’s scarf and a bottle of Chinese white wine. He only took out a dish of nuts, a plate of bread and a bottle of wine. After two hours’ chat, I found there was no hint of a meal and said good-bye to him. He only gave me a box of chocolate as a present for the New Year. After I got home, I found the box already been opened. I was very surprised, Question: What surprised me?分析：1) In China, a visit to home always includes a meal. And the guest always bringsa relatively expensive present to the host. And the present should be well wrapped or untouched.2) In the west, a visit to home only means a meeting, not necessarily including a meal. And the present is treated not as importantly as it is in China.3) I acted in a way that was based on Chinese customs, so I felt the American way was very interesting (unusual).Case Five: Way of Entertaining Guests in China ---- Drink more and more案例：Tom, an American, went to a Chinese home for the first time. He was offered some tea. Just when the first cup was about to finish, more tea was added. He drank the second cup. Then the cup was filled the third time. Then he drank it, then ⋯ until he was quite full. Tom was totally confused by the way of entertaining.Question: Why was Tom totally confused?分析：1) Traditional Chinese custom requires that during the course of entertaining, the host has to always pour more wine or tea to the guest’s glass or cup, and always adds more food to the guest’s plate or bowl without asking whether it’s wanted.2) Chinese guests know how to respond to this type of hospitality. They simply leave the wine, tea, or food in the container and stop having any more. But Tom, the American guest in the case didn’t know this.3) He followed the politeness rule of his culture: it’s not good manners to leave food in one’s own plate at a dinner table. Therefore, without any knowledge of the differences between the two cultures, an American guest would very likely suffer from either drinking or eating too much in such a situation.Case SixAs a foreign student at the University of Wisconsin in Madison, Keiko Ihara (Japanese) was on a strict budget. She had all her tuition and books paid for by scholarships and grants and until recently was comfortably housed in the dormitory. Wanting to live in the community rather than in the dormitory, she found a small apartment to share with a friend. Her college friends, knowing of her situation, offered to round up some of the necessary items for apartment living. Keiko politely declined, saying she could manage. Wanting to help out her friends found some old but still usable household appliances and furniture. Mary had an old desk that was in hergarage. Ed had some chairs from his uncle, and Joe and Marion had a few extra dishes. They cheerfully brought them over one day. Keiko seemed very embarrassed, but gracefully accepted them, sincerely and profusely thanked them.The following week they were each presented with a gift from Keiko. Mary got an ornate jewelry box, Ed a volume of woodcuts by a famous Japanese artist, and Joe and Marion a beautiful Japanese vase, all of which were of considerable worth and value, much more than the old things they had donated to her. They all protested that she could not afford to give such elaborate gifts; they really expected nothing as the household items were not really being used and they would rather have her use them. Keiko, however, insisted that they take the gifts. In the end, they accepted the gifts, although they all felt uncomfortable as they knew she was really sacrificing to give them.Questions:1. What do you think of Keiko insisting on giving valuable gifts to her college friends?2. Why did Keiko’s friends feel very uncomfortable when they received valuablegifts in return?分析：Keiko insists on giving valuable gifts to her college friends, because in countries like Japan, exchanging gifts is a strongly rooted social tradition. Should you receive a gift, and don’t have one to offer in return, you will probably create a crisis. If not as serious as a crisis, one who doesn’t offer a gift in return may be considered rude or impolite. Therefore, in Japan, gifts are a symbolic way to show appreciation, respect, gratitude and further relationship.Keiko obviously has taken those used items from Mary, Ed and Marion as gifts, for she probably doesn’t know that Americans frequently donate their used household items to church or to the community. Mary, Ed and Marion would never consider those used household items given to Keiko as gifts. No wonder they felt very uncomfortable when they received valuable gifts in return.Case SevenSelma, who is from the US, is in a student exchange program in Indonesia. One day, she was asked to attend a birthday party and she was delighted, for she was curious to know what an Indonesian birthday party was like. To her surprise, she was the only one that dressed in typically Western clothes. Although she had no strong reason to become uneasy, her uneasy feeling prevailed as the party was going on. To make herself feel better, she went to the food table and began to help herself. But, upon leaving the table, she tripped on the leg of a chair and spilled her drink on the floor. One of the girls stooped down to mop up the spill and everyone else laughed out loud. Selma, uncertain what to do next, quietly moved out of her way with her head lowered in shame.Questions:3. What functions does laughing serve in similar situations in China?4. What should we do to help ourselves or other people out of embarrassmentcaused by cultural differences in laughing?分析：Just like smile, laughing does not always serve the same function in different cultures. Interestingly, for us Chinese, laughing often has a special function on some tense social occasions. People may laugh to release the tension or embarrassment, to express their concern about you, their intention to put you at ease or to help you come out of the embarrassment. In this case, the people there were actually wishing to laugh with the American rather than laugh at her. Their laughing seemed to convey a number of messages: don‘t take it so seriously; laugh it off, it‘s nothing; such things can happen to any of us, etc. Unfortunately the American was unaware of this. She thought they were laughing at her, which made her feel more badly and angry, for in her culture laughing on such an occasion would be interpreted as an insulting response, humiliating and negative.。
【分析】跨文化交际案例分析
【关键字】分析从三个方面分析案例1.What cultural difference is reflected in this case?2.What behaviors of each party cause the clash?3.What might be done for each party to avoid the clash?例如：case 1 A Danish Woman in New York Step 1. 这个案例反应了实现有效跨文化交流的一个障碍：assuming similarity instead of difference（假定一致性）。
Step 2. In this case, the Danish woman assumes that her behavior of leaving the baby alone, which is common in Denmark, is also appropriate in New York.Step 3. To avoid misunderstanding, the Danish woman should learn more about American culture and adjust his behaviors accordingly. Case 2 中国女教师与外国女教师的冲突1. 这个案例反应了个人主义与集体主义的冲突Li Hong comes from a collectivist culture which emphasizes deference paid to people older than oneself and modestydisplayed on the part of the young. Maggy comes from an individualistic culture which values assertiveness and free expression of feelings.2.3.Case 3Susan Wood, a young American mother of a four-year-old boy, came to China for the first time. She wrote a letter to her parents for help. Dear Dad and Mom,I don’t feel happy in China. I am scared by how the Chinese treat Tommy. Tommy is already four years old. Whenever I take him outside, a lot of Chinese w hom I don’t know would fondle him, touching, patting, hugging or even kissing him. It seems that the Chinese are treating Tommy as a pet. I think they are very rude. What should I do?Best wishes,Susan1.This case reflects different attitudes towardsone stuff of people from different cultural backgrounds.此文档是由网络收集并进行重新排版整理.word可编辑版本！。
跨文化交际英语案例分析万能模板
跨文化交际英语案例分析万能模板引言在全球化的趋势下，跨文化交际已成为日常生活和工作中的常态。
无论是国际贸易、跨国合作还是旅游交流，我们都会面临与不同文化背景的人进行交流和沟通的挑战。
特别是在学习和使用英语的过程中，我们需要了解不同文化对于语言使用和交际方式的影响。
本文将通过分析具体的跨文化交际案例，探讨英语学习者在不同文化背景下的沟通策略和技巧。
案例一：商务洽谈中的礼节差异A公司是一家美国跨国公司，打算与中国的B公司展开商务合作。
双方代表进行了一次面对面的商务洽谈。
在会议中，中国代表以客人的身份招待美国代表，并为其安排了一顿丰盛的中餐。
然而，美国代表主动将自己的商业计划一一介绍后，提出了一些具体的问题和要求。
此时，中国代表显然有些紧张和不悦，并没有直接回答问题，而是转移了话题，讲述了一些与商务无关的事情。
这种回应方式在美国文化中被视为不专业和不直接，可能会影响双方的合作关系。
在这个案例中，我们可以看出美国和中国在商务洽谈中的礼节差异。
美国文化注重直接、效率和专业性，而中国文化则更加注重人际关系和面子。
为了避免类似的情况发生，英语学习者可以采取以下策略： - 尊重和理解对方文化的特点，尽量适应对方的沟通方式； - 在交流过程中保持礼貌和尊重，不要过于直接或冷漠； - 尽量避免忽视对方分享的个人经历，可以采用开放式的问题引导对话，促进更深入的交流。
案例二：面试中的语言差异某公司招聘一名国际销售经理，面试环节中的英语口语能力成为了重要的考察点。
一位来自美国的面试官问了一道开放性问题：“你在此之前是如何处理一次跨国销售合作中的文化冲突的？”应聘者来自中国，他理解问题后，迅速开始介绍了自己曾经参与的一次错误的销售合作案例，强调通过学习和理解对方文化后，取得了成功。
然而，面试官希望应聘者更多地关注解决冲突的方法和技巧，而不是侧重于个人经历的叙述。
这使得应聘者在面试中失去了一部分分数。
这个案例揭示了中西文化在表达方式上的差异。
跨文化交际案例分析万能模板
跨文化交际案例分析万能模板案例背景跨文化交际是指在不同文化背景下进行的交流和互动。
由于不同文化具有不同的价值观、信仰、习俗和行为规范，跨文化交际往往面临着挑战和困难。
本文将通过分析一个跨文化交际案例，探讨跨文化交际中常见的问题，并提供解决问题的方法，以此为参考，帮助人们更好地进行跨文化交际。
案例描述案例中，A是中国人，B是美国人。
他们是在一家国际公司工作的同事。
一天，在一个重要会议上，A提出了一个新的想法，但没有得到B的支持，甚至遭到了反对。
A感到困惑和失望，并对B的态度感到不解。
问题分析1.语言障碍：A和B来自不同的文化背景，使用不同的母语。
这可能导致他们在交流中出现理解的困难，甚至存在翻译误解的可能性。
2.价值观冲突：A和B来自具有不同价值观的文化，他们对问题的看法和解决方法可能存在差异。
这造成了他们在会议上的分歧。
3.社交礼节：A和B在社交礼节方面可能存在差异。
比如在会议上，B的反对可能是基于不同的文化背景下对表达意见的方式和场景的理解。
解决方法1.主动沟通：A和B应该积极主动地沟通，充分交流彼此的意见和想法。
他们可以约定一个合适的时间，面对面地沟通，以确保双方对对方的意思有清晰的理解。
2.尊重他人文化：A和B应该尊重彼此的文化差异。
他们可以通过学习对方的文化，了解他人的价值观和习俗，以更好地理解和包容对方的观点。
3.寻求共同利益：A和B可以寻找问题的共同利益，以此为基础来达成共识和解决分歧。
他们可以探讨对方的顾虑并提出解决方案，以达成双赢的结果。
4.适应交流方式：A和B可以适应对方的交流方式。
他们可以根据对方的习惯和文化特点，选择合适的表达方式和场景，以减少误解和冲突的可能性。
结论跨文化交际虽然存在挑战和困难，但通过主动沟通、尊重他人文化、寻求共同利益和适应交流方式等方式，我们可以更好地解决问题，建立跨文化交际的良好关系。
希望通过这个万能模板，能帮助更多人在跨文化交际中更加成功和顺利。
跨文化交际案例及分析(精选5篇)
跨文化交际案例及分析（精选5篇）跨文化交际案例及分析范文第1篇[关键词]跨文化外语教学案例分析大同学跨文化交际本领一、跨文化英语教学现状分析就我国的外语教学现状而言，高一虹（2023:28）指出，现有的跨文化交际本领培育模式都有肯定局限。
行为中心的培育模式，只关注交际行为本身和交际结果，执着于实在目标，但在我们一般性的大学教育中，很难确定同学将来可能与之打交道的目的文化，因此也很难像对特定出国人员进行培训那样对同学实施有较强针对性的训练；学问中心模式，则集中于认知层面，重要向同学灌输有关文化学问，但难以让同学产生切身体验，而且还不适用于处理文化的多样性和动态性，传授文化学问简单变成“定型”（stereotype），反而不利于跨文化交际本领向较高层次进展。
另外，我们的教学大纲设计和教学实践往往缺乏充足的开放性，没有给同学较多面对问题和独立解决问题的机会。
因此在跨文化外语教学中，需要依据跨文化交际本领框架，提高同学使用语言的正确性的同时还要帮忙其提高言语行为的得体性。
在近年来对跨文化交际本领框架的浩繁讨论中，笔者认为杨盈、庄恩平（2023）提出的由全球意识、文化调适、文化学问和交际实践四大本领系统构成的外语教学跨文化交际本领框架，符合教学大纲和教学实践的要求，具较强可行性。
二、案例分析在跨文化英语教学中的作用目前跨文化英语教学普遍采纳的方法重要包括背景学问导入、文化内涵探究、案例分析、角色扮演及情景仿照、实例搜索等。
案例分析教学中将不同文化背景的语言特色、风土人情、历史事件和现实冲突等素材呈现于同学面前，是跨文化学问、意识、思维和交际本领的综合训练过程，能帮忙同学达到学习外语语言技能与培育跨文化交际本领有机结合的目的。
在谈到案例教学法时，陈建平（2023）强调:“案例是为适应特定的教学目的而编写的”，教学过程重要是“同学之间的讨论和辩论”，教学目的重要是“培育同学的本领”。
上述特点，使案例教学能很好适用于跨文化外语教学，它对培育本领的重视大过取得学问，成为语言文化学问向跨文化本领变化的有效途径。
跨文化交际案例分析
案例三：非语言交际行为的误解
情况描述
在一次国际晚宴中， 一位美国客人和一位 日本客人之间的社交 礼仪产生了差异。美 国客人习惯于直接、 热情的礼仪，而日本 客人则更注重谦虚和 尊重。这导致双方在 晚宴中的互动出现了 尴尬和误解
案例三：非语言交际行为的误解
问题分析
这个案例中的问题主要是由社交礼仪的差异引起的。美 国客人和日本客人的社交礼仪存在明显差异，这种差异 可能导致双方在互动中产生误解和尴尬
案例三：非语言交际行为的误解
解决方案
为了解决这个问题，首先需要认识到这种社 交礼仪的差异，并尊重彼此的礼仪习惯。美 国客人可以尝试更理解日本客人的谦虚和尊 重，而日本客人也可以尽可能适应美国客人 的直接和热情。双方可以通过了解彼此的社 交礼仪，找到一个共同的解决方案，以达到 和谐的互动
PART 4
案例五：食物与文化的关系
4
案例五：食物与文化的关系
情况描述
在一个国际家庭聚会 中，来自不同国家的 亲戚们在一起共享美 食。然而，由于食物 与文化的关系不同， 一些食物在某些国家 是受欢迎的，而在其 他国家却被视为禁忌 。这导致了一些尴尬 和误解
案例五：食物与文化的关系
问题分析
这个案例中的问题主要是由食物与文化的关系引起的。 来自不同国家的亲戚们对食物的认知和文化背景存在差 异，这种差异可能导致在共享美食时产生尴尬和误解
案例一：语言与文化差异的处理
解决方案
为了解决这个问题，首先需要认识到这种语 言与文化差异的存在，并尊重彼此的交际风 格。英国员工可以尝试更能明确表达 自己的意见。此外，双方还可以通过提高彼 此的语言能力，更好地理解和尊重对方的文 化背景
PART 2
案例二：价值观与文化冲突的解决
【精品】跨文化交际案例
【精品】跨文化交际案例【案例一】中美商务谈判在中美商务谈判中，由于两国文化背景和价值观念的差异，经常会出现一些误解和沟通障碍。
例如，中国人在谈判中比较注重关系的建立和维护，而美国人则更加注重双方的利益和目标。
在谈判中，中国人可能会采取一些间接的方式来表达自己的意见和需求，而美国人则更加直接和坦率。
此外，在决策过程中，中国人可能会采取集体协商的方式，而美国人则更加注重个人能力和权威。
这些差异可能导致双方在沟通中产生误解和冲突，因此需要尊重彼此的文化和价值观念，采取适当的沟通方式，以建立长期稳定的商业合作关系。
【案例二】中美家庭教育的差异中美家庭教育的差异也是跨文化交际中一个比较典型的案例。
中国父母普遍注重孩子的学习成绩和各种才艺的培养，强调“严师出高徒”，严格管教孩子的学习和生活，而在美国，家长更加注重培养孩子的独立性和自主性，认为孩子应该有自己的兴趣爱好和选择权。
此外，在沟通和表达方面，中国家长往往比较含蓄和内敛，而美国家长则更加开放和直接。
在面对孩子的教育问题时，中国家长往往更加关注孩子的成绩和排名，而美国家长更加注重孩子的兴趣和天赋。
这些差异需要双方理解和尊重彼此的文化和教育观念，以达到有效的沟通和合作。
【案例三】国际会议国际会议是一种非常重要的跨文化交际形式，涉及各国代表团和与会者之间的交流和合作。
在会议中，不同国家和地区的代表团通常会带来不同的文化背景和价值观念，这可能会导致各种形式的冲突和分歧。
例如，在一些国际会议中，欧洲代表团往往强调民主和人权，而非洲代表团则更加关注经济发展和社会福利。
此外，不同国家和地区的代表团在会议中的角色和地位也可能存在差异，一些国家可能更加注重发言权和影响力，而另一些国家则可能更加注重参与和合作。
在这种情况下，跨文化交际的技巧和策略就显得尤为重要。
首先，需要尊重和理解不同国家和地区的文化背景和价值观念，避免因为文化差异而产生冲突和分歧。
其次，需要采取积极的态度和合适的方式与各国代表团进行交流和合作，寻求共识和妥协的方案。
(完整word版)跨文化交际英文案例
Case 1 Girl-nessAs a visiting professor in an American university, Zhang Hua was invited togive a lecture to a group of American students. He talked about universitystudents in China. During the question-and-answer period after the lecture, onefemale student asked a question that surprised Zhang Hua.“ When you talked about female students, you referred to them as girls. Why?”“ Because they are girls. That’ s what they are called,” Zhang Hua tried to answer, but he knew he did not really understand the tentin of the question.“ Idon’ t quite understand your question, I’ m afraid.”“ In the States, we call ourselves‘ women’ if we’ re old enough to go to the university. Calling us‘ girls’ is insulting.”Do Chinese female college students prefer to be called women?Case 2Many years ago, a Chinese man showed a photo of his wife to some Americanvisitors. Out of courtesy, they all said,” She is very beautiful.” Also out of courtesy, the man replied with what he would have done in Chinese under the circumstance,” Where! Where! ” Quite taken aback, nobody said anything for amoment, until the most ingenious one among the visitors, taking another look atthe photo, said,“ Oh, everywhere!”What did the Chinese intend to mean by replying with“ Where! Where!”?Case 1 Girl-nessAs a visiting professor in an American university, Zhang Hua was invited to give alecture to a group of American students. He talked about university students in China.During the question-and-answer period after the lecture, one female student asked aquestion that surprised Zhang Hua.“ When you talked about female students, you referredto them as girls. Why?”“ Because they are girls. That’ s what they are called,”Zhang Hua tried to answer, but he knew he did not really understand the intent of the question.“I don’ t quite understand your question, I’ m afraid.”“ In the States, we call ourselves‘women’ if we’ reold enough to go to the university.Calling us‘ girls’ is insulting.”Do Chinese female college students prefer to be called women?Case 2Many years ago, a Chinese man showed a photo of his wife to some American visitors. Out ofcourtesy, they all said, ”She is very beautiful.” Alsoout of courtesy, the man replied withwhat he would have done in Chinese under the circumstance,” Where! Where!”Quite taken aback, nobody said anything for a moment, until the most ingenious one among the visitors,taking another look at the photo, said,“ Oh, everywhere!”What did the Chinese intend to mean by replying with“ Where! Where!”?Case 3“I Just Wanted to Talk” .Wu tong was a graduate student in a Chinese university. Like many students these days,he was very keen on learning English. He would talk with English speakers as often as hecould.One day, he saw a new foreigner on campus, Leonard Ramsay, and overheard himspeaking English. When Mr. Ramsay finished speaking with the other person, he turned togo, but Wu Tong stopped him. He went up and said,“ You speak English, is that right?”“ Yes, why?”“ I’ d like to practise my English withyou, if you don’ t mind.”Mr. Ramsay looked a little annoyed.“ I prefer not to, if you don’ t mind.”Case 4 An Unwanted Food ServiceDuring a lunch buffet at a conference in China, Wu Fa, the interpreter of the conference,sat with four foreign participants. They were having a good time talking. When Wu Fa stoodup for more food, she asked whether she could bring anything back for them.Everyone thanked her and said“ no” . A while later, Wu Fa came back with a plate full of food, and asked whether the others would like to have something from her plate.Again, the four others said ,“ No”.“Oh, please take something, I can’ t eat this much food myself.”The foreigners shrugged and one or two of them even frowned a little.Case 5 Simple Can Be SpecialWen Hong had an American professor in her economics class in China. She had given the professor a lot of help during the course. At the end of the semester ， the professor and hiswife invited her to their home for dinner. They said they were going to cook her an American meal.Wen Hong felt very flattered and excited，since McDonald， KFC and PizzaHut had been her only exposure to Western cooking.They had salad to start with，then steak with potatoes，followed by ice cream. Wen Hong had expected more courses but the meal came to an end. Sheknew the professor and his wife were being kind to her，but somehow shewas a little disappointed. She wondered whether Americans do eat like that at home. Case 6 Chinese Coffee CustomsWhile studying in the United States, Lin Jun made a few American friends.One day he invited two of them to his apartment and cooked them a meal.When his friends said they would like some coffee, he started boiling somewater. Without asking them any questions, he made three cups of 3-in-1 coffee,the way he usually took it.Both friends tasted the coffee and frowned. One said she always took coffeeblack， the other said he preferred to have less sugar in his coffee. They also toldhim that the spoon is for stirring the coffee， not to drink from like he did. LinJun was embarrassed. He had thought that everyone drank coffee the sameway as he did.Case 7 Noise from NoodlesJane and Peter were Chen Dong’ s landlord and landlady when he was in the States. They had become good friends by the end of his one-year stay. Theykept in touch with each other after Chen Dong returned to China. Jane and Peter decided to visit China soon after Chen Dong left the States.They made a special stop in Guangzhou where Chen Dong lives. Chen Donghad promised to show them around the city and let them try some authenticCantonese food. One thing，in particular ，he wanted them to try was noodles.He knew several restaurants that served good noodles and took the couple toone of them for lunch one day.Noodles typically come in soup in Cantonese cooking. Chen Dongstarted eating the noodles with chopsticks，while Jane and Peter exchanged a look at the noise that came with his eating. After a little hesitation，they asked for forks. A waitress told them that they did not have forks， and Chen Dong explained that noodle restaurants do not usually keep forks because no one would think ofusing forks for noodles.In the next half an hour， Jane and Peter had a hard time trying to roll thelong noodles onto their chopsticks. Chen Dong said，“ that ’ s not the way we eat noodles. You put the noodles directly tooury mouth with your chopsticks.”“ But that ’ s not the way we eat noodles，”Jane and Peter said, frowning. Case 8 Dinner in a Chinese HomeBesides taking Peter and Jane to restaurants, Dong Chen also invited themto his home for dinner once. Dong henC ‘ s mother is a nice wife, and madeeight courses for four of them.“ I'm sorry there isn’ t much for dinner, she said.”“ God this is much more than enough food,” Jane said. Peter was too overwhelmed to even respond to Dong Chen‘ motherDong Chen was a little embarrassed.“ This is whatusuallywe say to guests，even though there’ s plenty of foodheexplained”．What bewildered Jane and Peter most was that thoughDong Chen’ s motherkept saying that the food was not good，she constantly served helpings to Janeand Peter．Peter did not like two of the courses very much，and felt bad that hisplate was full with whatever he would not be able to eat. At seeing Dong Chen'smother’ s next move to serve him food，he said in a begging voice，“ Please don ’ tgive me any more food．Let me do it myself．Case 9A Not-sociable DrinkMartin was sent by an American company to work in a special economicdevelopment zone in China for a year. He became very friendly with a few Chinese colleagues. Soon, he started to go out with them. He noticed that Chinese like tohave something , such as peanuts, when they have beer, instead of just drinkingbeer without anything to eat as many North Americans do.One day he was invited to a dinner party to celebrate a colleague’ s birthday. They ordered alcoholic beverages and toasted the guest of honor frequently.Soon Martin realized that the plan was to get their friend drunk. Each colleaguewould offer a toast, concluding with a cheery“ gan bei!”and tried to get Martin to join in, even though he was unwilling to do it. Martin didn’ t think it a good idea, and tried to talk them out of the game. However, he was accused ofnot being a good friend for not co-operating.Martin remained an outsider during the rest of the dinner. He wasgetting increasingly worried as he watched the poor guest becomeincreasingly inebriated.Case 10 A Misunderstanding at a Dinner TableRoger was a student majoring in East Asia Studies in an Americanuniversity. He started an e-mail correspondence with Zhang Li, a sociologymajor in China, who was introduced to him through a mutual friend.Upon graduation, Roger got a big gift from his grandfather. Grandpa wouldpay for a round-trip ticket to China. He told Zhang Li the good news, and thetwo decided to meet.Zhang Li decided to give Roger a very special welcome: she and the threewomen students in her dormitory would cook him an authentic Chinese meal,as Roger had told her that he loved Chinese food.However, when Roger was presented the dinner, he was almost terrified by someof the food: pork stomach soup, pig liver with ginger and spring onion, chickenwith mushrooms in which the chicken had been cut to pieces with bonesattached to the meal.Fortunately , there were courses like tofu, stirred fried beef, steamed fish andvegetables that Roger loved. He tried to stick to them but Zhang Li kept puttingfood he did not like on his plate. When she asked how he liked the liver, Rogersaid, “ It ’ s very unusual⋯and interesting.“ This seemed to make Zhang Li happy. And she gave him more liver. Roger tried to stop her, but she would notbe stopped. Roger was so frustrated that he told her that he did not really like itthat much.“ But you said it was unusual and interesting!” Zhang Li said.“ Wethey both mean something less than positive,”Roger said carefully, trying not to hurt their feelings.Zhang Li and her friends became concerned at this.”“ So you don’ t like the food?” I ’ m not used to eating liver, that’ s all. But I do like the chicken, the beef, the tofu, and the vegetables. I have had more than enough to eat. I never makethis much food at home,” Roger was eager to let them know how much heappreciated their effort.“ Trust me, I’ m enjoying the food. I know what I like.Having said that, he found a piece of chicken that was less bony, held it inhis hand to eat it, and then licked his fingers. Zhang Li and her friends looked ateach other in shock.It was not a perfect first meeting for either Zhang Li or Roger.Case 11 Over-dressed TouristsAs a van stopped in front of Niagara Falls, a group of Chinese officials streamedout. They were dressed in suits and ties, wearing leather shoes. Manyof the men also had left the manufacture’ s tag on the sleeve of their suit jacket.As they wandered around Niagara Falls, some of them started to smoke. Theirattire drew the stares of North American tourists, some of whom quietly laughedwith their friends and pointed at the Chinese visitors. Others frowned atseeing the smoking and shook their heads in disapproval. Case 12 Tie CultureJane was a tourist and spent some time staying with a Chinese friend at herhome. They watched a children’ s porgram while having breakfast one morning.A young man, the host of the program, gave instructions of a game to afew children, and then joined them running in a circle.(圆满word版)跨文化交际英文案例“ My, he ’ s wearing a tie and running crazy with the children!”Jane exclaimed.The Chinese friend shrugged,” Is this very unusual?”Case 13 An American in ChinaProfessor Smith and his assistant， Chen Ming，were doing fieldwork in asmall city in China. It was hot and humid, and both were casually dressed. Oneevening as they were leaving for dinner， a local administrator told them that the mayor of the city, who was interested in the type of research they were doing,would like to say hello to Professor Smith. As luck would have，itthe Mayorwas dining in the same restaurant as Smith and Chen Ming.Professor Smith said he had to go back to his room to change.“ You look fine，Come on，the mayor is waiting，” the administrator said.“ No, I can’ t meet the mayor in my shorts”Case 14 The Generosity of a Chinese StudentMatt was invited to a Chinese university to give a few lectures. Duringhis short stay there, a graduate student volunteered to show him around thecity. Matt accepted the offer gratefully. It was summer and soon both Mattand the graduate student began to get quite hot. While Matt took somepictures, the graduate student went to buy some drinks.“ Thank you. How much do I owe you? ” Matt asked.“ Nothing. ” The student smiled.“ Are you sure? ”“ Yes. ”At lunchtime, Matt suggested they have a quick meal. They stopped bya McDonald. Again, the graduate student tried to pay for Matt.“ No, this is my treat. You’ re a student, I’ m a professor. You’ ve given me t time to show me around. You already paid for my drink. Ican’ t let you pay formy lunch again.”Case 15 A Gift from a Chinese StudentXie Dong did his graduate study in an American university. He cameback to China for summer vacation. When he went back to his program, hepaid his supervisor a visit and presented him a gift.The professor opened the gift. It was a ginseng with its many tiny rootsspreading out in a very artistic pattern. It clearly was an expensive gift.The professor ’ s eyes shone at the ginseng, but he then began to feel uneasy.“ Xie Dong, I appreciate your kindness, but I can’ t take this as a gift.”“ Why? Don’ t you like it?” It was Xie Dong’ s turn to be uneasy now.“ Oh, sure, I love it. But I can’ t accept it.”“ Why?”“ Because I didn’ t do anything to deserve such a gift.”Case 16 Telephone CourtesyKathy and David, a couple from the US, signed a one-year contract towork in China. Both were extroverted and soon made some Chinese friends.Before long, people started calling them at home. David was sometimesaway on business trips for a few days, and if someone looked for him, Kathyoften would find the conversation awkward.“ Where did he go?” The caller typically would ask.“ Can I pass on any message?” Kathy asked politely, trying to avoid thequestion.“ Is he out of town?”callerThe was usually very persistent.“ Yes, can I help you in any way?” Kathy tried to be polite, but she could not help feeling uncomfortable.Case 17 “ Not So Close, Please ”He Jia had lived in the United States for 7 years before she came back towork in China. She found that she had become accustomed to social habits inNorth America and that some Chinese behaviours now caused her somediscomfort. For example, one day, back in China, she was in a queue to use anATM. She had noticed that people were standing very close to each other. In fact,the person behind her could, if she or he wanted, to see her enter the PIN of herATM card. He Jia wanted to make people aware of the discomfort of the user bykeeping her distance from the person in front of her. However, the people behindher pushed her to move forward.Case 18 The Privacy of the PageSimon and Cheng Feng often studied together to prepare for exams. Oneday, in the middle of a study session, Simon said he wanted to get a coffee. Heasked Cheng Feng ifhe wanted any, but he said,“ No” . When he came back, he’ t say found Cheng Feng reading his notes. He was upset and, although he didnanything at the time, he never studied with Cheng Feng again. ChengFeng noticed the change and wondered what had happened.Case19The Privacy of PhotographsRose invited Lili to her home one day. While they were having coffee, Roseshowed Lili a few pictures of her boyfriend in a photo album. Lilicasually turned to other pages after that.Rose stopped her,“ I’ d rather you not look at other pictures.”Lili was embarrassed, and apologized,“ I’ m sorry.”Case 20 The Privacy of PriceAfter living in the States for some time, Ping Li observed that Americanslike to comment on each other ’ s looks and clothesn. sheSowhesaw a fellowgraduate student wearing a nice dress at a party, she complimented her bysaying.“ This is a very beautiful dress.” “ Oh thank you , I bought it last year before Christmas ,” the student very pleased.“ How much was it?”Ping Li asked.“ Well I don ’ t quite remember, ” the student seemed unprepared for thequestion, and answered a little hesitatingly.Case 21 The Privacy of the PersonZou Qing and Nancy became friends after they met in a course theyboth took．Nancy had had gray hair much earlier than people of the sameage，and had been dyeing her hair for several years.While they were having a break one day in between two classes, and ZouQing noticed that Nancy had some invisible gray hair on her. She told her so,but Nancy changed the topic right away.When everyone else left，Nancy said to Zou Qing，“ Please don ’ t mention my grayhair while there were men around.”Case 22 Unacceptable CuriosityMr and Mrs Peterson came to China with a tour group. One evening, theydecided to take a walk outside their hotel. They soon noticed that quite a fewpeople stared at them. One man even quickly walked past them and thenturned back to look at them several times. Both Mr and Mrs Peterson feltuncomfortable about the staring and went back to the hotel sooner than theyhad planned.Case 23 Confusion in Communicating LoveLe, a Chinese woman, and Bill, an American man, were very much in love. Their relationship started with their shared interest in photography. As time went on, however, Le became dependent on Bill whenever she wanted to take a picture,because she felt that Bill was a much better photographer than she was.Whenever she noticed a scene that would make a good image, she would askBill to take the picture for her.Bill was not very pleased but did not say anything for a while. However, Lesoon got to a point where she began to ask Bill to load and unload the film. Billdecided that it was too much for him to bear. He exploded,“ What’ s the matter with you? Don ’ t you know how to load and unload a film? Can’ t you take a picture any more?”Le was so shocked that she burst into tears.“ I ask you to do things only because’ s wrong with that?”you do it better than me. WhatCase24 Unwanted AttentionTeresa is a Chinese American teaching English temporarily at a Chineseuniversity. She is very easy going, and soon the students got to know herwell enough to invite her out regularly.Crossing the very busy and wide streets in the city was a scary experiencefor Teresa, and she complained of it repeatedly. As a result, the femalestudents began to try to help her by taking her hand or grasping her arm whilethe male students seemed to be shy about protecting her.Teresa was uncomfortable with her female students touching her, and toldthe women they did not need to do it. Her female students thought she was beingpolite and continued to take care of her the same way. Teresa became souncomfortable that she tried to move away from her female studentswhenever they had to cross the road.Case 25 Holding HandsChris was a visiting professor in China. On one day, one of his students,Sun Hui, showed him around the city. Sun Hui soon noticed that Chris wasinterested in taking pictures of men that were walking arm-in-arm or touchingeach other when they talked.“ I don’ t see anything special about those men,”Sun Hui said curiously.“ Well, we don’ t see much of that in men in the States,” Chris said,“Th gay, aren’ t they?”Case 26 Friendship MisunderstoodYan Hong was a Chinese painter who immigrated to the United States. Shemet Jenny, an American physician in a club one day. They soon became friends,and sometimes went out for coffee and lunch together.One day, Jenny gave Yan Hong a very beautiful vase. Yan Hong loved thevase very much, and felt she should give Jenny something in return. So shegave Jenny a painting she brought from China. Jenny was very pleased.A few days later, Jenny invited Yan Hong to her home for the first time.They made dinner together and enjoyed the meal a lot. Then they sat down towatch TV. When Jenny tentatively held Yan Hong ’ s hand, Yan Hong was notaware of anything unusual. However, when Jenny sat closer to her and kissedher, Yan Hong was terrified. She pushed Jenny away and cried,“I’ m not a lesbian!”Jenny was in shock, and asked accusingly,“ Then why didn’ t you tell me earlier?”Case 27 Learning about FlirtingChen Qing was a visiting scholar in an American university. He had madesome friends with professors and students there. One day he went to a partywhere the atmosphere became less and less inhibited. Chen Qing noticed thatmen and women touched each other a lot more than he was used to. At the endof the party, most people hugged each other good-bye. One woman came to hugChen Qing, but he stiffened as she attempted to give him a hug. He had neverhugged any women except his wife in his life. Other women noticed this, and noone else tried to hug him.However, Chen Qing felt left out when people hugged each other but nothim. He found himself in a very awkward situation: he didn’ t want to be hugged, neither did he want to be left out. He did not know what he wanted or how toresolve his conflicting emotions.Case28 Lost in LoveLi Ying fell in love with an American man in her second year in the UnitedStates. They spent a lot of time together. After they had been to all the places ofinterest in the city, they had to decide where to go or what to do for the next date.John typically would ask Li Ying,“ What do you want to do today?” , or“ Where shall we go?” Li Ying would sometimes tell what she wanted, but moreoften than not, she would say“ It’ s up to you” , or“ Whatever you want to do “ Wherever you want to go.”John frowned at such responses several times until one day when Li Ying said“ up to you” again.“ For God’ s sake, tell me what you want to do!”He cried o loud.Li Ying was shocked at his reaction.“Isn’ t it clear to you? I’ ll do what want to do.”“ No, it isn’ t clear at all. I want to know what you want to do!” John wa almost angry.“ Don’ t you realize that sometimes I want to do what you want todo, too? ”Case 29 Lovers Become StrangersXiao Xin and Peter are newly-weds. Though they spent a lot of time witheach other before getting married, they never really lived together. Notsurprisingly, their marriage was followed by a series of minor problems whilethey tried to adjust to each other’ s ways of life. One difficult issue came up abouttwo months after their new life, when Peter came home from worklooking unhappy.“ What happened?” Xiao Xin asked.“ Nothing much, I’ m just very tired,” Peter said.“ I can tell that it’ s more than that.”Peter gave Xiao Xin a quiet look, went into the bedroom, and threwhimself to bed.Xiao Xin followed him in.“ Don’ t you want to talk about it?”“ No, I don’ t.”“ Perhaps I can help?” Xiao Xin suggested.“ Xiao Xin, sometimes you just have to give me some space. All I need now issome privacy! ” Peter yelled.Xiao Xin was in shock.“ Don’ t you trust me?”“ Geez, it’ s not a matter of trust! Can’ t you accept the fact that talking to you” Peter was becoming frustratedisn ’ t the solution to every one of my problems?and impatient.Xiao Xin was in tears. Her husband seemed to have become a stranger to her.Case 30 A Gift of SelfZhang Ge and Simon were head over heels in love with each other. Theydecided to go away to spend a major holiday somewhere. It was winter time,so they flew south in search of sunshine and warm water.However, Simon developed diarrhea soon after they settled in a hotel. He feltweak and had to lie down for a rest. Zhang Ge was worried and stayed him inthe room. Outside the window, the sun was shining, and they could hear the surf.The sun and beach is what they had dreamed about for months during thewinter back home.“ Go and have some fun,” Simon said to Zhang Ge.“ How can I go and have fun while you’ re sick in bed?”“ Why not, it’ s not your fault that I’ m sick. Besides, there’ s nothing you can here.”“ Nonsense! I can keep your company, and you’ ll feel better with me aroundyou. ”“ Are you sure you want to do this instead of going out?”“ Yes, I’ m sure. I won’ t go without you.”“ Oh, you’ re so special. I love you so much!”Simon drew Zhang Ge near and kissed her.Case 31 A Close GirlfriendLiu Hong and Wu Xin have been good friends since they were young girls.Both eventually had the opportunity to study in the United States, although theyended up in two different cities. After their first year of hard work, they decided todo some traveling together. Liu Hong went to stay with Wu Xin for two daysbefore they set off. Then they visited three cities over the next 10 days.Liu Hong came back from the trip and told her American friends aboutthe trip. She casually mentioned that they had to share one bed in oneparticular motel.“ Oh, did you?” , said one of the friends in a tone that made Liu Hong feel uncomfortable.Case 32 Interpreting a Smile. Peter is the general manager of an American company in China. Recently,Chen Jun, one of the Chinese managers made a mistake at work that causedsome difficulties that required a lot of effort to fix. Chen Jun was very upsetabout what had happened, and came to Peter’ s office to make a formal apology.Chen Jun went into Peter’ s office after being told to, smiling before he spoke.“ Peter, I’ ve been feeling very upset about the trouble I’ ve caused for the company. I’ m here to apologize for the mistake. I’ m terribly sorry about it and I want you to know that it will never happen again.” Chen Jun said, looking atPeter with the smile he had been wearing since he walked into the office. Peterfound it hard to accept the apology. He looked at Chen Jun, and asked,“ are you sure?”“ Yes, I’ m very sorry and I promise this won’ t happen again,”Chen Jun said with a smile even broader than before.“ I ’ m sorry I just can’ t take your apology. You don’ t look sorry at all!”Pet angrily.Chen Jun’ s face turned very red. He did not in the least expect Peter to takeit negatively. He was desperate to make himself understood.“ Peter,” he managed to smile again,“ trust me, no one can feel any more sorry than I doabout it.”Peter was almost furious by now,“ if you’ re that sorry, how can you still smile? ”Case33 Interpreting a LaughHuihua, a Chinese student, and Mary , an American student studyingChinese in China, were on their way to a bookstore. As they got to the bookstore,they saw a young man walking down a flight of stairs. In his hurry, he missed thelast two steps, and fell on the ground. He struggled to get back to his feet whilepeople around him laughed. Fortunately, he seemed to be O.K.Mary was worried. She found Huihua smiling a little and was notcomfortable about it. Tell me, Huihua, how could people laugh when someonefell like that? Do they care at all? Shouldn’ t they go up and ask the young man whether he was hurt?”Huihua said,“ they knew he wasn’ t hurt too much.”“ But I still don ’ t understand. A fall is a fall. In my culture, peopledo wouldanything but laugh! ”Case 34 Different Lunch BoxesPeter was one of the American technicians who came to China to help set upa coffee plant. He was in China for six months．Before leaving for home，oneof his Chinese colleagues took him out to dinner. Peter decided to ask him aquestion that had puzzled him for as long as he worked in the plant．。
跨文化交际案例分析
跨文化交际案例分析随着全球化的发展，跨文化交际变得越来越重要。
无论是在商务领域还是在社交领域，人们都需要与不同文化背景的人交流和合作。
然而，由于文化差异的存在，跨文化交际可能会面临一些挑战。
本文将通过分析一个真实的跨文化交际案例，探讨其中的问题和解决方案。
案例背景：John是一个美国的销售人员，他的公司决定进军中国市场。
为了开拓新业务，John前往中国与一家当地的公司进行商务谈判。
然而，由于两国文化的差异，John在交流过程中遇到了一些问题。
问题一：礼节和尊重在中国文化中，尊重和礼节非常重要。
然而，John在交谈中没有注意到这一点，只关注自己的目标和利益。
他没有在一开始表示感谢和尊重，也没有提到他是代表公司的，并且在对方发言时经常打断。
解决方案：在跨文化交际中，了解对方文化的礼节和习惯非常重要。
John应该在交谈开始时表示感谢和尊重，并明确表明自己的身份和目标。
他还应该尊重对方发言的权利，避免打断对方。
问题二：语言和沟通John并不懂中文，而对方的英文水平也有限。
在交流中，他们经常遇到理解和沟通的困难。
John使用了一些俚语和口语，对方很难理解。
另外，他们还遇到了一些语言使用上的误解和误译。
解决方案：语言是跨文化交际的重要因素之一。
在这种情况下，John可以使用简单的英语词汇和句子，避免使用俚语和口语。
另外，使用简洁明了的语言，避免使用复杂的词汇和长句子，有助于加强理解和沟通。
问题三：谈判风格和冲突处理中国和美国在谈判风格和冲突处理上存在一些差异。
John采取了直接和坦率的方式，直接表达自己的意见，并试图争取自己的利益。
然而，在中国文化中，人们通常更加注重保持面子和和谐，避免直接表达意见和产生冲突。
解决方案：了解对方的谈判风格和冲突处理方式对于跨文化交际至关重要。
John可以采取一种更加温和和委婉的方式，尊重对方的面子和和谐。
他可以提出一些建议，并鼓励对方发表意见，以达到双方都满意的结果。
总结：通过上述案例的分析，我们可以看到在跨文化交际中可能会出现的一些问题，以及解决这些问题的方法。
中西跨文化交际课程情景案例分析.docx
中西跨文化交际课程情景案例分析.docxUn i t1L a n g u a g e a n d Cu l t u r e i n Co mmu n i c a t i o nTheory Communication is something we do every day. It takes place sonaturally that we simply fail to notice it until it hiccups or breaks down. Though it is commonplace, it is no exaggeration to say that communication is life and life is communication.1.When you join a social gathering,you must be aware of rules and procedures that govern the way things are going to proceed. There is atechnical term for such rules and procedures—schema.2.Face and politeness are two other areas which are extremely value —sensitive. One of the distinctive features of Chinese politenessis self —denigration and other—elevation.Case1:Litz is a professor of cross —cultural communication in a university in Finland. She invited her Chinese students home for anevening party.The schema from Litz ’s point of view includes the following:1.Giving invitation: by phone / by mail2.Prepare everything before the arrival of guests3.Receiving guests: open the door / express welcome / taketheir overcoats/introduce guests/offer them drinks/make them comfortable4. Serving food: set the table / soup first / main course / desert5. Post dinner activities: chat / play music / offer more drinks6.Seeing guests off: thank them for coming / good nightLitz ’s evening party was not very successful, because she was upset byone of her guests.Here was the initial conversation between Litz and Lin: Litz: (opens the door ) Oh, Lin, how nice you could come!Lin: It ’s not difficult to find your house.Litz: Come on in.Lin: (comes in )Litz: Can I take your coat?Lin: No, thanks.Litz: Ok, this way please.Lin: (take off her coat and hangs it)Analysis : Litz was hurt because Lin did not let her hang her coat.Litz’s offering to hang Lin’s coat is one of Litz’s ways (it’s on Litz’s schema). On Lin ’s side,she thought that Litz was her supervisor and that it was inappropriate to let her supervisor hang her coat. Here we havean instance of one action attached with different cultural values.Case 2:Finding an Interested BuyerGeorage Hall was in Beijing attending a trade fair and looking for anopportunity to do business in China. He had been very successful in hisbusiness dealings in the US and prided himself on his ability“to get things moving. ” His first day was going well .He looked around at thedisplays of sporting equipment to get someidea of whomhemight approach. He was sure that his products,tennis rackets with an unusual new design, would arouse some interests.On the second day he approached the company which he felt would be most responsive to his products. He introducedhimself to the general, a Mr. Li. Since he had read that Chinese findgetting down to business immediately too abrupt and rude,he began a casual conversation, eventually leading up to the topic of his products andsuggesting how Mr. Li ’s company might benefit from using them. Georgethen suggested that he could arrange to get together with Mr. Li andprovide more specifics and documentation on his products.Mr. Li responded in fairly good English,” That would be interesting.”Knowing that he had only a few days left in Beijing,George wanted to nail down a time, ” When can we meet? ” asked George.“Ah. This week is very busy,” replied Mr. Li.“It sure is, ” said George, ” Howabout10 o’clock?Meet you here. ”“Tomorrow at 10 o ’clock? ” asked Mr. Li thoughtfully.“Right, ” said George,“I ’ll see you then?”“Hmm, yes; why don ’t you come by tomorrow,” was the reply.“OK,” responded George,” It was nice meeting you.”The next day at 10 o ’clock he approached Mr. Li’s company’s exhibit only to find that Mr. Li had some important business and was not able tomeet with George. He called back later in the day and wastold that Mr.Li was not available.Analysis : 英美人士做事情讲究守时。
跨文化交际案例分析
bine the theory with the case
Thus, in this case, Koreans tried their best to take the peacemaking approach to de-escalate conflicts, so that harmony between members would be maintained as long as possible. However, Jim, from individualistic culture, considered it strange that his Korean colleagues would rather hide the problems to the last moment than solve the conflicts. In his view, suspending the conflicts wouldn’t release tensions and solidify the relationship but to potentially destruct the relationship.
During his first week he was met with bows, polite smiles, and the continual denial of any significant problems. But Jim was enough of a realist to know that he had never heard of any manufacturing operation that didn’t have some problems. So after some research, he uncovered a number of problems that the local manager and staff were not acknowledging. None of the problems were particularly unusual or difficult to solve, but Jim was frustrated that no one would admit that any problems existed.
(完整word版)跨文化交际案例分析
(完整word版)跨文化交际案例分析Age and StatusCaseStudy 1两位同事的矛盾使一家数据理公司的理碰到了麻。
一方是一位迟疑志的法裔加拿大小伙子，另一方是一位有特的年的中国女性，而此前两人确很好的合作伙伴⋯..Case description:A manager in a data-processing company was having difficulty dealing with a conflict between ayoung, ambitious French Canadian male and his co-worker, an older Chinese woman who was on a specialvisa from China. She had recently become uncooperative and had made it clear to the manager that shewould not be willing to travel to the capital with her co-worker to hold discussion with legislators about anew product with great enthusiasm.When the manager asked her what the problem was, he received no clear explanation. When he askedher co-worker, the young man had no insights to offer. The young French Canadian was clearly annoyed,however, that the Chinese woman was refusing to share her data with him. That meant he couldn’ t make t presentation to the legislators because she had all the key data on her computer disks.The manager repeated questions to her but her“tnowhereproblem. So” hego changed his approach.He began explaining his concerns, as manger and as spokesperson for the company, about the upcomingmeeting with legislators. His explanation about his position was unemotional. In that climate she then felt shecould explain her position. She revealed she felt that that as an older, and to her mind, more senior person,she should not be sent to the capitol with a younger employee who would do the presentation of materialshe had worked hard to develop. That would diminish her status, she felt. The general manger knew the rootof his headache.1．What do you think caused the conflict?2.What would you do to resolve the conflict if you were the general manager?矛盾矛盾这位年长的中国女士投入极大的热忱和精力开发产品．却在最后的重点时辰拒绝与年青的同事一起去处议员做推介：当经理和同事问其原由．她并未做任何明确的回答：而当经理改变策略，不再直接咨询原由，而是迂回地讲起自己的窘境时，她才道出自己的顾忌。
(完整word版)跨文化交际视听说案例分析
Case 1Xiao LI and Xiao Wang were colleagues. Xiao LI gave a lot of help to Xiao Wang financially and socially. Recently Xiao LI would get married. But he forg ot inviting Xiao Wang attend his wedding. Later Xiao Wang got information ab out Xiao LI’ wedding and sent RMB 500 Yuan to Xiao LI.Question: What cultural phenomenon can be reflected? Why?In Chinese culture influenced by Confucianism, if someone does a favor fo r you, you should return the favor to them. This is very common for Chinese people..In the philosophy of Confucianism Reciprocity are the base of relation ships. Gratitude and indebtedness are important parts of Chinese culture. If a person feels uneasy to be indebted of someone, payback is necessary to achi eve balance in the relationship.Case 2An English guest: Each time a new dish arrived his parents would lean ov er and load my plate with tasty morsels. As they had taken all the trouble to c ook it I just had to polish it off. As soon as my plate was empty they would pu t more on. Of course, I felt duty-bound to eat that too.A Chinese guest: Can you imagine how many dishes I had? Only one --a stew with meat and vegetables. The meat was over done and too hard to e at; green vegetables were no longer green. They never put food on your plate but just ask you to help yourself. If you, as a guest, are shy or modest, waiti ng for the food to be put on your plate, you will remain half-starved.Question: Are there any differences in hospitality between a Chinese and English? What are the reasons?Yes. The Chinese student felt disappointed at British hospitality because s he used the Chinese way of showing hospitality to judge the British one. In th e story taking place in China, the westerner couldn't imagine that there shoul d be sixteen dishes prepared for her. When she ate from the eight cold dishes , she couldn't eat anymore. It is because a Western meal normally severs onemain course plus a starter and sweets or desserts. The fact is that different p eople in the world show their different hospitality in different ways.Case 3Li Lan had an American friend Susan. They usually had lunch together an d Li Lan often asked Susan for advice on problems she faced adjusting to Am erican society. Susan gave Li Lan a lot of advice and helped her to improve he r English. Once Li Lan needed urgently a big sum of money to pay her tuition fee. Since she has no other friends in the States, she turned to Susan for help and promised that she would return the money soon.To Li Lan’s great disappointment, this time Susan didn’t seem happy to le nd the money to her. Though Li Lan returned the money as she promised, the y didn’t get along well from then on.Question: Why did Li Lan feel unpleasant?Li Lan asked to borrow money from her American friend Susan, which is r arely part of Western friendship. Li Lan and Susan have different expectations of friendship.In the West, people prefer to be independent and equal rather than depe ndent, so they don't feel comfortable in a relationship in which one person giv es more and the other person is dependent on what is given. Among friends t hey mostly provide emotional support to each other and spend time together, so they rarely borrow or lend money to each other. They would ask for a loan from the bank rather than from their friends.While in China, people expect their friends to be loyal to each other, and t hey even take risks for their friends. So they would give not only emotional s upport to each other but also concrete help to each other, such as helping to f ind a job, solving a problem, or even giving money to help one out over a lon g period of time. So when a friend is in need, the first person he or she wants to ask for help is naturally his/her friend.Case 4In 1997, a Danish woman from Copenhagen left her 14-month-old baby girl in a stroller outside a Manhattan restaurant while she was inside. Other diners at the restaurant became concerned and called New York City P olice. The woman was charged with endangering a child and was jailed for tw o nights. Her child was placed in foster care. The woman and the Danish cons ulate explained that leaving children unattended outside cafes is common in D enmark. Pictures were wired to the police showing numerous strollers parked outside cafes while parents were eating inside.Question: What cultural phenomenon can be reflected?This case reflects one of the barriers to the effective intercultural commun ication----assuming similarity instead of difference. In American culture, it is illegal for p arents to leave their baby alone. Whereas it is commonplace for parents to le ave their baby alone in Danish culture.The Danish woman had assumed that Copenhagen is similar to New York, that what is commonly done in Copenhag en is also commonly done in New York.Case 5Describing the differences of verbal communication Styles between Chine se people and American people. Take examples to explain it.The Chinese shout be loud when talking about everything. Direct eye-contact is rare when speaking person to person. Counting on your fingers is di fferent. Instead of just holding out the number of fingers on two hands as in America, the Chinese have specific finger signs for numbers one to ten.To indicate yourself, Americans tend to use their thumb or forefinger and point at or touch their chest. Chinese people usually point at their nose with t heir index finger to do so. Chinese people feel no compunction against staring at other people for long periods of time. Young people, both boys and girls u p to the age of 21, engages in all manner of rough-housing, often hitting each other. Women often walk arm and arm down the s treets. Men and men hold hands or embrace shoulders as they walk outside. Nothing is wrong with that if they are friends.Case 6Xie Li and Tom have been working on a scientific experiment at a British u niversity for some months. It has not been totally successful. They are discus sing the situation in the laboratory.Xie Li: I don’t know where it went wrong!Tom: Don’t feel so bad. Cheer up; you’ve done your job.Xie Li: But our experiment has turned out to be a failure.Tom: Relax for a couple of days. I’ll face the music.Xie Li: Tom, we are not playing children’s games here. This is a scientific experiment.Tom: I’ve never taken the experiment as child’s play and I’m playing the game.Xie Li: You say you’re playing the game! It’s a rather important experime nt!Xie Li walks out of the laboratory angrily. Tom is puzzled.Question: What’s the problem in this case?Idiomatic phrases are often misinterpreted.In English, face the music mea ns: face reality and take the consequence and play the game means: abide co mpetition rules. Here Xie Li misinterpreted two idiomatic phrases Tom used. F irst he thought that Tom didn’t take the failure of the experiment seriously an d wanted to escape from it, because he would “face the music”; secondly, he misinterpreted Tom’s“playing the game” as that he hadn’t done the experime nt seriously, which might lead to its failure.Case 7A young Chinese officer, together with his wife, was meeting an American consultant at an airport. After phatic communication, the consultant complimented him on his wife out of politeness, “Your wife is beautiful!” The officer felt embarrassed a nd said, “Where! Where!”（哪里！哪里！）“Where! Where!” the consultant was puzzled and had to say,“From head to foot.”Question: What went wrong in the case and Why?In this case, the words of the Chinese conveyed a message quite different from what was inten ded. The Chinese officer would be suspected of “fishing for compliments” even though the remarks might have been quite sincere because the consultant was almost forced to say “Your wife is beautiful from head to foot.” Forced compliments like this can leave a bad taste in the mouth.Because as far as the responses to praise and compliments is concerned, there are great difference between Chinese people and native English speakers. Native English speakers, especially Americans tend to verbalize their compliments and accept them, whereas the Chinese tend to efface themselves to show modest. In contrast, native English speakers, in the same situation, will say Thank you or Thank you for saying so or Thanks a lot, etc. to acknowledge and accept the thanks as a kind of recognition of their individual efforts.Case 8A young Chinese woman in U.S was complimented by an American woman for the lovely dress she was wearing: "It's exquisite. The colors are so beautiful!" she was pleased but somewhat embarrassed. In typical Chinese fashion, she replied, "Oh, it's just an ordinary dress I bought in China."Question: What went wrong in the case and Why?Case 9A married couple are going to visit a friend. They have been driving around for some time looking for the street.B is angry because A refuses to stop and ask direction of someone.Question: What cultural phenomenon can be reflected?This case reflects the masculine emphasis on maintaining autonomy and not appearing weak or incompetent. Men are less likely than women to seek directions from others. Part of the reason for this may well lie in sensitivity of men to issues of status. From the perspective to ask for information and help from others implies that the person asking is inferior. From a woman's point of view, however, sharing information is a way of cementing bonds.Case 10Dedrick and Melita have been dating for two years and are very serious. To celebrate their anniversary Melita wants to spend a quiet evening in her apartment where they can talk about the relationship and be alone with each other. When Dedrick arrives, he's planned to dine out and go to a concert. Melita feels hurt that he doesn't want to talk and spend the evening alone with her.Question: could you explain the differences in communication between men and women?Case 11A Filipino couple was vacationing in England. While they were strolling along one of the main streets of London with a British acquaintance, they met another Filipino who had been residing there for some time. He was a good friend from the past, who has not seen for several years. They greeted each other warmly and continued their conversation in a loud and animated fashion using their native language. After a while the British became noticeably agitated, and turned his head away and sighed. TheFilipinos noticed the reaction, and then resumed their conversation but in a quieter tone.Question: Why did the British become agitated?Case 12 An American went to Chinese home. He was offered some tea. Just when the first cup was about to finish, more tea was added. The visitor drank the second cup. Then the cup was filled the third time. Then he drank it, then… until the visitor was quite full.Question: Why did the American get quite full?The culture for treating visitors varys from country to country.In China, the Chinese host often constantly puts foot on the visitors' plate, which is an expression of hospitality. The visitors refusals are usually ignored. Westerners, on the other hand, usually leave the guest to help himself/herself and do not keep urging him/her to eat more. in China it is acceptable to leave unwanted food on theplate, whereas according to Western custom, it is impolite to do so. As result, misunderstandings occur. In this case, the American kept finishing all the tea in his cup to show his politeness. Therefore, the American got quite full.。
新编跨文化交际英语教程——案例分析（主编：许力生）Word打印版
Unit 1Communication Across CulturesCase 1 (Page 23)This case took place in 3 cultures. There seemed to be problems in communicatingwith people of different cultures in spite of the efforts to achieve understnading.1）In Egypt as in many cultures, the human relationship is valued so highly that it is not expressed in an objective and impersonal way. While Americans certainly value human relationships, they are more likely to speak of them in less personal, more objective terms. In this case, Richard’s mistake might be that he choseto praise the food itself rather than the total evening, for which the food was simply the setting or excuse. For his host or hostess it was as if he had attended an art exhibit and compliment ed the artist by saying, “What beautiful frames your pictures are in!”2）In Japan the situation may be more complicated. Japanese people value order and harmony among a group, and that the group is valued more than any particular member. In contrast, Americans stress individuality and are apt to assert individual differences when they seem justifiably to be in conflict with the goals or values of the group. In this case, Richard’s mistake was making great efforts to defend himself even if the error is notintentiona. A simple apology and acceptance of the blame would have been appropriate3) When it comes to England, w expect fewer problems between Americans and Englishmen than between Americans and almost any other group. In this case we might look beyond the gesture of taking sugar or cream to the valuess expressed in this gesture: for Americans, “Help yourself”; for the English counterpart, “Be my guest.” American and English people equally enjoy entertaining and being entertained, but they differ in the value of the distinction. Typically, the ideal guest at an American party is obe who “makeshimself at home”. For the English host, such guest behavior is presumptuous or rude.Case 2 (Page 24)A common cultural misunderstanding in classes involvs conflicts between what is said to be direct communication style and indirect communication style. In American culture, people tend to say what is on their minds and mean what they say. Therefore, students in class are expected to ask questions when they need clarification. Mexican culture shares this preference of style with American culture in some situations, and that’s why the students from Mexico readily adopted the techniques of asking questions in class.However, Korean people generally prefer indirect communication style, and therefore they tend not to say what is on their minds and to rely more on implications and inference, so as to be polite and repectful and avoid losing face through any improper verbal behavior. As is mentioned in the case, to many Koreans, numerous questions would show a disrespect for the teacher, and would also reflect that the student has not studied hard enough.Case 3 (Page 24)The conflict here is a difference in cultural values and beliefs. In the beginning, Mary didn’t realize that her Dominican sister saw her as a member of the family, literally. In the Dominican view, family possessions are shared by everyone of the family. Luz was acting as mostDominican sisters woould do in borrowing without asking every time. Once Mary understood that there was a different way of looking at this, she would become more accepting. However, she might still experience frustration when this happened again. She had to find ways to cope with her own emotional cultural reaction as well as her practical problem (the batteries running out).Case 4 (Page 25)It might be simply a question of different rhythms. Americans have one rhythm in their personal and family relations, in their friendliness and their charities. People from other cultures have different rhythms. The American rhythm is fast. It is characterized by a rapid acceptance of others. However, it is seldom that Americans engage themselves entirely in a friendship. Their friendship are warm, but casual and specialized. For example, you have a neighbor who drops by in the morning for coffee. You see her frequently, but you never invite her for dinner------not because you don’t think she could handle a fork and a knife, but because you have seen her that morning.Therefore, you reserve your more formal invitation to dinner for someone who lives in a more distant part of the city and whom you would not see unless you extended an invitation for a special occasion. Now, if the first friend moves away and the second one moves nearby, you are likely to reserve this------see the second friend in the mornings for informal coffee meetings, and invite the first one more formally to dinner.Americans are, in other words, guided very often by their own convenience. They tend to make friends rapidly, and the y don’t feel like it necessary to go to a great amount of trouble to see friends often when it becomes inconvenient to do so, and usually no one is hurt. But in similar circumstances, people from many other cultures would be hurt very deeply.Unit 2Culture and CommunicationThe analysis of this case: (Page 38)The least three things among the following Tom did that were regarded to be impolite:b. Tom opens the gift as soon as he is presented with it.d. Tom does not make a second offer of drinks when they refuse the first.e. Tom talks about the cost of living in the U.S.A.f. Tom does not ask them to stay longer when they say they must be leaving.g. Tom does not go out to see them off.Case 5 (Page 60)Analysis: The Chinese guide should refuse the first offer because he is obeying the Chinese rules for communication. We Chinese are modest, polite and well-behaved. Maybe the guide is waiting for a second or third offer of beer, but he doesn’t know the reasons behind the rule in American culture that you do not push alcoholic beverages on anyone. A person may not drink for religious reasons, he may be a reformed alcoholic, or he may be allergic. Whatever the reason, you donot insist on offering alcohol. So they politely never made a second offer of beer to the guide.Case 6 (Page 61)When a speaker says something to a hearer,there are at least three kinds of meanings involved:utterance meaning, the speaker’s meaning and the hearer’s meaning. In the dialogue, when Litz asked how long her mother-in-law was going to stay, she meant that if she knew how long she was going to saty in Finland, she would be able to make proper arrangements for her, such as taking her out to some sightseeing. However, her mother-in-law took Litz’s question to mean “Litz does not want me to saty for long”. From the Chinese point of view, it seems inappropriate for Litz to ask such a question just two days after her mother-in-law’s arrival. If she has to ask the question, it would be better to ask some time later and she should not let her mother-in-law hear it.Case 7 (Page 62)Analysis:Keiko insists on giving valuable gifts to her college friends, because in countries like Japan, exchanging gifts is a strongly rooted social tradition. Should you receive a gift, and don’t have one to offer in return, you will probably create a crisis. If not as serious as a crisis, one who doesn’t offer a gift in return may be considered rude or impolite. Therefore, in Japan, gifts are a symbolic way to show the care, respect, gratitude and further friendship. Keiko’s college friends would rather round up some of the necessary items and they are willing to have her use them. They really expected nothing from her. For in America, people donate their used household items to church or to the community. They would never consider these old items as gifts to Keiko. So Keiko’s valuable gifts have made her American friends feel uncomfortableCase 8 (Page 62)When the Chinese girl Amy fell in love with an American boy at that time, it seems that she preferred to celebrate Chritmas in the American way, for she wanted very much to appear the same as other American girls. She did not like to see her boyfriend disappointed at the “shabby” Chinese Christmas. That’s why she cried when she found out her parents had invited the minister’s family over for the Christmas Eve dinner. She thought the menu for the Chritmas meal created by her mother a strange one because there were no roast turkey and sweet potatoes but only Chinese food. How could she notice then the food chosen by her mother were all her favorites?From this case, we can find a lot of differences between the Chinese and Western cultures in what is appropriate food for a banquet, what are good table manners, and how one should behave to be hospi table. However, one should never feel shame just because one’s culture is different from others’. As Amy’s mother told her, you must be proud to be different, and your only shame is to have shame.Unit 3Cultural DiversityCase 7 (Page 76)Between friends there is inevitably a kind of equality of give-and-take. But in different cultures, people view this differently. In Chinese culture,friendships develop slowly because they are built to last. We Chinese prefer the saying “A friend indeed is a friend in need.” And we never refuse theasking for help from a friend. We never forget the timely help by a friendwhen we are on the rocks. But In American culture, they view this in adifferent way. Once helped, they offer their help only once. That’s whyJackson said that Mr. Zhao was asking too much. In their view, friendshipsare based on common interests.1 Different Lands, Different Friendships (P 77)●French Friendships●German Friendships●English Friendships●Chinese Friendships (见补充材料）●American Friendships (见补充材料）补充案例（American Friendship）Two mothers, Carmen and Judy, are talking to each other at a park while their children are playing together in the sand.Caemen: Hi, Judy.Judy: Hi, Carmen. How are you?Carmen: Fine. I’m glad to see that our children like to play together.Judy: Yeah, me too. I remember just a month ago they weren’tsharing their toys.Carmen: Now it looks like they’re enjoying each other.Judy: Finally! Maybe we could get together at each other’s ho usessometime. I’m sure the kids would enjoy that.Carmen: Sure. That’d be nice.Judy: Well, let’s do it soon.Carmen: O.K.(Judy and Carmen continue to talk while their children play.) Case AnalysisJudy and Carme n are not real friends. They don’t want to get together, really. They once met each other a month ago. Americans sometimes make general invitation like “Let’s get together sometimes.” Often this is just a way to be friendly. It is not always a real invit ation. If they’d like to set a specific (exact) time, that means a real offer.2 Family Structure (P83)●Chinese Family●Filipinos Family●Vietnamese Family●Japanese Family (See Case 9 and Case 10)●Latin American FamilyCase 9 (Page 96)Traditional Japanese respect their elders and feel a deep sense of duty toward them. The elders in traditional Japanese families are typically overpowered. So the grandfather seemed to be an absolute authority for the young chairman. In Japanese culture challenging or disagreeing with eilder’s opinions would be deemed as being disrespectful. That is why the young chairman said nothing but just nodded and agreed with his grandfather. And it results in the Japanesecompany’s withdrawal from the negotiations concerning a relationship with Phil’s company a week later.Case 10 (Page 97)In Japan, a company is very much like a big family, in which the manager will take care of the employees and the employees are expected to cevote themselves to the development of the company and, if it is necessary, to sacrifice their own interests for the interests of the company. But to the French, a company is just a loosely-knit social organization wherein individuals are supposed to take care of themselves and their families. And the family is the number one priority, which is unlike the Japanese model “not involving females and the right to decide by dominant male”.Case 11 (Page 97)In most cultures, an apology is needed when an offence or violation of social norms has taken place. To many Westerners, Japanese apologize more frequently and an apology in Japanese does not necessarily mean that the person is acknowledging a fault. To many Japanese, Westeners may seem to be rude just because they do not apologize as often as the Japanese would do. In this case, the atitude of the Australian student’s parents is shocking the Japanese but will be acceptable in an English-speaking society, for the student is already an adult and can be responsible for her own deeds.Case 12 (Page 98)In this case, it seems that the Chinese expectation were not fulfilled. First, having two people sharing host responsibilities could be confusing to the Chinese.Second, in China, it is a tradition for the host to offer a welcome toast at the beginning of the meal. By not doing so, the Canadian might be thought rude. The abrupt departure of the Chinese from the banquet was probably an indication that they were not pleased with the way they were treated. The Canadians’ lack of understanding of the C hinese culture would be a problem in their dealing with the visiting delegation.。
跨文化交际教育案例分析(2篇)
第1篇一、背景介绍随着全球化进程的不断加快，跨文化交际能力已成为当代社会人才必备的基本素质之一。
跨文化交际教育作为培养跨文化交际能力的重要途径，越来越受到教育部门的重视。
本文以某高校跨文化交际课程为例，分析跨文化交际教育在实践中的应用与效果。
二、案例描述1. 课程背景某高校外语学院开设了一门名为“跨文化交际”的课程，旨在帮助学生了解不同文化背景下的交际规则，提高跨文化交际能力。
该课程面向全校学生，共32名学生参加。
2. 课程内容（1）文化差异分析：通过对比中西方文化差异，使学生了解不同文化背景下的价值观、思维方式、交际方式等。
（2）跨文化交际技巧：教授学生在不同文化背景下如何进行有效沟通，包括肢体语言、面部表情、语气语调等方面的运用。
（3）案例分析：通过分析真实的跨文化交际案例，让学生了解在实际交际中可能遇到的问题及解决方法。
（4）角色扮演：让学生分组进行角色扮演，模拟真实跨文化交际场景，提高学生的实际操作能力。
3. 教学方法（1）讲授法：教师通过讲解跨文化交际的基本理论，使学生掌握跨文化交际的基本知识。
（2）案例分析法：通过分析真实的跨文化交际案例，让学生了解实际交际中可能遇到的问题及解决方法。
（3）角色扮演法：通过角色扮演，让学生在实际交际场景中锻炼跨文化交际能力。
（4）小组讨论法：鼓励学生在小组内进行讨论，共同探讨跨文化交际中的问题及解决方案。
三、案例分析1. 文化差异分析在课程进行过程中，学生通过对比中西方文化差异，发现中西方在价值观、思维方式、交际方式等方面存在较大差异。
例如，西方文化强调个人主义，注重个人隐私，而中国文化强调集体主义，注重人际关系。
这些差异使得学生在跨文化交际中容易产生误解。
2. 跨文化交际技巧通过学习跨文化交际技巧，学生了解到在不同文化背景下如何进行有效沟通。
例如，在西方文化中，直接表达自己的观点被视为一种能力，而在中国文化中，委婉含蓄被视为一种美德。
学生通过学习这些技巧，能够在实际交际中避免误解，提高交际效果。
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Case Study 1 Age and Status两位同事的矛盾使一家数据处理公司的总经理遇到了麻烦。
一方是一位踌躇满志的法裔加拿大小伙子，另一方是一位有特许签证的年长的中国女性，而此前两人确实很好的合作伙伴…..Case description:A manager in a data-processing company was having difficulty dealing with a conflict between a young, ambitious French Canadian male and his co-worker, an older Chinese woman who was on a special visa from China. She had recently become uncooperative and had made it clear to the manager that she would not be willing to travel to the capital with her co-worker to hold discussion with legislators about a new product with great enthusiasm.When the manager asked her what the problem was, he received no clear explanation. When he asked her co-worker, the young man had no insights to offer. The young French Canadian was clearly annoyed, however, that the Chinese woman was refusing to share her data with him. That meant he couldn’t make the presentation to the legislators because she had all the key data on her computer disks.The manager repeated questions to her but her “problem” go t nowhere. So he changed his approach.He began explaining his concerns, as manger and as spokesperson for the company, about the upcoming meeting with legislators. His explanation about his position was unemotional. In that climate she then felt she could explain her position. She revealed she felt that that as an older, and to her mind, more senior person, she should not be sent to the capitol with a younger employee who would do the presentation of material she had worked hard to develop. That would diminish her status, she felt. The general manger knew the root of his headache.Questions:1．What do you think caused the conflict?2. What would you do to resolve the conflict if you were the general manager?矛盾冲突这位年长的中国女士投入极大的热情和精力开发产品．却在最后的关键时刻拒绝与年轻的同事一同去向议员做推介：当经理和同事问其原因．她并未做任何明确的回答：而当经理改变策略，不再直接询问原因，而是迂回地讲起自己的困境时，她才道出自己的顾虑。
在这位资深年长的中国女士看来，同一位比她年轻的同事一同去国会，并且由对方来做推介会影响到她的地位和威信，因此她无法同意：原因分析造成这一矛盾的文化因素有两方面．对地位、年龄的不同态度以及这种不同的表达方式。
人对权力的认识因文化背景的不同而不同。
根据霍夫斯特的调查研究，“低权力距离”国家的人强调个人的能力和信用，人与人之间权利和关系的平等，而．”高权力距离”国家，如中国、日本、纬国，强调地位、经验、年龄、资历等，人与人之间存在级别差距；因此在这位年轻的加拿大人看来，在工作上他与这位女士是平等的合作伙伴，并没有地位的差别，自己也有能力参与项目并做最后报告。
而在这位中国女士看来，以自己的年龄、资历、以及工作中的付出，与一个年轻人一同去国会，并且由对方来做报告对她来说是一件丢面子的事：另外．双方表达方式的不同也导致了矛盾的加深。
根据霍尔的理论，加拿大是“低语境”国家，中国属于“高语境”文化国家，因此，当她的加拿大同事没有充分考虑到她所处的位置．而是直接问她原因时，这位中国女士采用了婉转回进的策略，没有直接说出自己的想法。
而当经理改变方法迂回地说到自己的难处时，在这种语境下她才说出自己的顾虑。
Low power distance "country on individual ability and credit, the relationship between rights and equality, and." high power distance "countries, such as China, Japan, weft kingdom, emphasizing the status, experience, age, qualifications, existing gap between people level。
So in the young Canadian opinion, in the work he and the woman are equal partners, and the difference in no position, also has the ability to participate in project and do the last report. And in the Chinese women seem to, in their own age, qualifications, and work in pay, and a young man together to congress, and by each other to do the report for her is a lose face:Outside. Both sides expressing way different led to the deepening of contradictions. According to the theory of hall, Canada is "low context" countries; China belongs to "high context" culture countries,文化沟通当与不同文化背景、年龄、地位的人进行跨文化交流合作时，我们应当充分了解对方价值观中对这些个人因素的看法，决策前应采用合适的方式进行有效的协商，以便避免和化解因文化背景、价值观不同引起的矛盾。
本案例中的经理在理解她的难处之后，可以在全公司内正式的公布这位女士的工作成果，给予高度的认可．同时在议会的报告中也应体现出其工作的重要意义，使之得，得到应有的重视。
This case of manager in understanding her difficulty after can in all the company released within the formal the lady's work, to give high recognition. At the same time in the parliamentary report should reflect its importance, make, and get the attention it deserves.Case Study 2 Praising Japanese in Public Workplaces （在工作场所当众表扬日本人）琼斯先生（美国经理）当众表扬苏琦木拓（日本员工）工作做得很棒，本以为苏琦木拓会高兴的接受，却不料…..Case description:American: Mr. Sugimoto, I have noticed that you are doing an excellent job on the assembly line. I hope that the other workers notice how it should be done.Japanese: (He is uneasy). Praise is not necessary. I am only doing my job. (He hopes other Japanese workers do not hear.)American: You are the finesse, most excellent, dedicated worker we have ever had at the Jones Corporation. Japanese: (He blushed and nods his head several times, and keeps working.)American: Well, are you going to say “thank you,” Mr. Sugimoto, or just remain silent?Japanese: Excuse me, Mr. Jones … May I take leave for five minutes?American: Sure. (He is annoyed and watched Sugimoto exit). I can’t believe how rude some Japanese workers are. They seem to be disturbed by praise and don’t answer you … just silent. Questions:Why was the conversation between Mr. Jones and Mr. Sugimoto not so pleasant?Why did they have such different reactions towards praising in public workplaces?If you were Mr. Sugimoto, would you accept praise from Mr. Jones in public workplaces?If were Mr. Jones, how would you deal with the situation more appropriately?分析矛盾冲突从对话中可以看出，琼斯先生认为在其他工人面前表扬苏奇木拓先生是对他工作的肯定．也是对他个人的认可，苏奇木拓先生应该高兴地接受，不必遮遮掩掩不好意思，更不应该一句话不说就走了。