拼车推广策划方案

“极速伙拼”设计推广策划方案

学院：经济与管理学院__

专业：___网络营销_____

学生姓名：___赵思奇______

指导老师：___王丽娜______

摘要

“拼车”是基于人们达同一目的地或相近目的地需求从而共享车辆的现象。它的出现很大程度解决了有车一族和无车一族的烦恼，同时也促进和谐社会和低碳环境的建设。可谓是一举双得。通过拼车车主提供汽车，乘客来分担路费。这样不仅解决了车主开车费用过高问题，而且让拼友在费用可以接受的范围内享受了普通公交以及的士无法提供的便利。拼车应用的范围可谓五花八门，对于上班族来说，它很好的解决了他们上下班高峰期打车难问题，对于旅游族来说，他很好的解决了旅游途中转车等车等棘手的问题。更为重要的是“拼车”在生态环境以及缓解城市交通方面所起的作用，通过拼车可以有效的利用私家车的空间，减少马路上行驶的私家车的数量，从而减少废气的排放，缓解日益严重的温室效应。同时由于马上行驶车辆的减少，日益严重的城市交通拥堵现象也可以得以缓和。

关键词：拼车；推广策划；需求

Abstract

"Carpool" is based on the amount to the same destination or destination needs to share similar vehicles. It appears largely solved the motorists and car free are the troubles, but also promote the construction of harmonious society and low carbon environment. Is every double. By carpooling to provide car, passengers to share the money. Such not only can solve the problem of car owners drive cost is too high, and makes friends out for the cost of an acceptable range to enjoy the ordinary bus and taxi cannot provide convenience. Carpooling application scope is multifarious, for office workers, it is very good solve the problem they rush hour by taxi is difficult, for tourism group, he is very good to solve the traveling change such difficult problems as waiting for the bus. More important is "carpool" in ecological environment and alleviate the urban traffic, the role of by carpooling can effective use of the space of private cars, reduce the number of private cars driving on the road, thus reducing emissions, alleviate the increasingly serious greenhouse effect. Due to the decrease of vehicle immediately at the same time, the increasingly serious urban traffic congestion phenomenon can also be eased.

Key words: car pool; Promotion planning; demand

目录

摘要.......................................................................................................................................... I Abstract ..................................................................................................................................... I I 1概述. (1)

1.1市场前景 (1)

1.2行业状况 (1)

1.3 项目目的 (2)

2市场调查与预测 (2)

2.1市场调研内容 (2)

2.2拼车市场需求 (3)

3拼车APP的设计方案 (3)

3.1 APP设计总体思路javascript:void(0) (3)

3.1.1会员注册 (4)

3.1.2会员登录流程 (5)

3.1.3 APP界面 (6)

3.2拼车手机软件应用的功能 (7)

3.3拼车的服务 (7)

4 APP开发工具及技术研究 (8)

5 拼车APP的经营策划 (11)

5.1经营模式 (11)

5.2盈利方式 (11)

6 APP宣传推广 (11)

6.1 测试阶段 (11)

6.2线上推广 (12)

1．建立各种百科词条（百度百科、搜搜百科等） (12)

2．将二维码放到测评文章里 (12)

3．邮件二维码 (12)

4．微信、微博推广 (12)

5、 (12)

7．与应用商店合作 (13)

6.3线下推广方式 (14)

1、印刷APP宣传单 (14)

2、户外广告 (14)

3、名片 (14)

4、公交站牌 (14)

6.4后续维护工作 (14)

1、争取应用商店里面的正面评论 (14)

2、就描述内容进行搜索引擎优化 (14)

3、产品优化升级 (14)

总结 (14)