商务英语口译第3章ppt课件
商务英语口译教程Unite3
• Chinese- English Interpretation • 1. Manufacturing accouted for just 17.5 per cent of global gross doMestic product in 2007, but much activity in the considerably larger area of services, for instance, in retailing, distribution, transport and communications, depends on it. • 2. Labor costs are rising fast in China and India and it is no longer always clear that the great lurch east makes commercial sense. • 3. Even if oil prices return to less scary levels, the cost of transportation and the delays created by extended supply chains all have to be taken into account. • 4. Investing in China will often be a much less straightforward task for a Western multinational than committing to France or Germany.
English-Chinese Interpretation
• 6. 一般来说，我们只按到岸价交易，保水渍险。 • 7. 根据合同条款，货物装船后，我方已经马上通过航空寄给你 方一整套不可转让的单据。 • 8. 很遗憾，我方不能按你方要求于4月初装船，因为直达班轮每 月22日左右才开往你方港口。 • 9. 因厂方所接订单甚多，我们不能在规定日期前装运。 • 10. 我方无法许诺11月前发货，因为我们的厂家目前的交货任务 压得很紧。
商务英语教学chapter3PPT课件
Reading and writing skills
• 推断作者意图：学生应通过阅读理解作者的意图和观点， 培养批判性思维能力。
Reading and writing skills
规范格式
学生应了解商务英语写作 的规范格式和要求，如邮 件、报告、提案等。
准确表达
学生应能够用准确、专业 的英语表达自己的观点和 信息，避免语法和拼写错 误。
条理清晰
学生应学会组织文章结构， 使内容条理清晰、逻辑严 密。
Cross cultural Communication in Business English
跨文化意识
尊重文化差异：学生应学会尊重文化差异，避免因文化 误解而引起的冲突和误解。
With the development of cross-border e-commerce, Business English has also been widely used in online business transactions. It is not only a language tool for communication, but also a necessary skill for modern businessmen.
communicate and conduct business.
The Definition and Characteristics of Business English
Business English is a specialized variety of English used in international business and trade activities. It is a bridge between different cultures and industries, and is characterized by accurate language, formal style, and practical application.
商务现场口译第三单元Unit 3 Dinner Party(晚宴聚会)
10
Answers to sentence interpreting
1. I'd like to thank Mr. Smith for his very warm welcoming remarks. Many thanks also go to the Euro-China Business Association for the gracious invitation and warm hospitality. 2. I'm very delighted to have the opportunity to be at this reception hosted by the Euro-China Business Association. 3. A Chinese dinner begins with cold dishes whereas a Western dinner starts with a soup. 4. May I ask you to join me in a toast to the friendship and cooperation between our two companies. 5. Would you like to try my special recipe?
5
Three guidelines for active listening
• Listen to the meanings instead of words
• Listen for both content and attitude
• Listen with ears, eyes and heart
1．工作午餐 2．软饮料 3．冷餐招待会 4．美食家 5．不含防腐剂 6．备受青睐 7．致祝酒词 8．欧式早餐 9．垃圾食品 10．炸薯条
商务英语听说PPT unit 3 Company and products
Unit 3 Company and ProductsUnit GoalsStarting-upTranslate the names of following ten world-famous companies into Chinese and then write out their nationalities.1.WAL-MART STORES2.SINOPEC GROUP3.TOYOTA MOTOR4.VOLKSWAGEN5.ROYAL DUTCH SHELL6.SAMSUNG ELECTRONICS7.DAIMLER8.PROCTER & GAMBLE9.LEGAL & GENERAL GROUP10.S IEMENSInitial ListeningBefore listening, please learn the following trade terms by heart.Now, please complete the following tasks.T T a a s s k k 11You will hear six product titles. For each product, choose the proper words from the box to compose its full title according to what you will hear. Each title will be read twice.1. 2.3. 4.5. 6.（图片来源：以上图片均来自百度图片）T T a a s s k k22You will hear five sentences. When you hear the first time, repeat the sentences and pay attention to the stresses and tones. Then listen again and write them down. Check your answers when you listen for the third time.1.2.3.4.5.T T a a s s k k33You will hear 5 short extracts from company profiles. Some information on the following short passages is missing. When you listen to the conversations, please complete the sentences. The conversations will be spoken twice.1.One reason why Levi Strauss & Co. grew so rapidly was that they spent a lotof money on . Even in their early days, Levi Strauss & Co. ran a strong advertising for their products.2.GKS Services high-tech security alarms and exports its productsall over the world. It 150 people at its factory near Rotterdam although the company’s head office is in Amsterdam and has a staff of 20.3.OLYMPUS aims to offer people challenging and work in a pleasantenvironment. Employees dress on days when there is no customer contact and this helps to create a friendly atmosphere.4.Natura is a Brazilian cosmetics and toiletries company whichstarted as a small laboratory in a garage 45 years ago. Today, it is trying to go . It picked France as the first country outside Latin America to try out its ideas.5.Hongdou is the name of one of the most clothing brands in China.Their main products are suits, shirts, jackets, underwear and children’s clothes. In 1994, the government named Hongdou as one of China’s top ten famous brands and in 2004, the company won a award.Oral DiscussionBefore discussion, you are given the following advices. Professional Advices1.When describing a product to a potential customer, you need tohighlight the competitiveness of it from the following aspects: Advanced technologyIngenious design conception and principlesComprehensive functionsConvenient operationsSuperb materials and workmanshipSuperior qualityFavorable priceAttractive appearanceConsiderate after-sale servicesAccurate target market2.When introducing your company to a potential customer, you needto make the introduction from the following aspects:Name of companyLocation of company or headquartersDevelopment history of companyOrganizational structureMain business scopeFeatured products or competitive productsMain business partnersMain import and export marketsOffice environmentOperation and management mechanismNow, please complete the following tasks.T T a a s s k k11Work in pairs. Discuss what should be included in the detailed introduction to a specific Import and Export company?T T a a s s k k22Work in pairs. Discuss what should be included in your detailed introduction when you show a potential customer around the sample room of your company?T T a a s s k k33Discuss the following topic.If you are a sales representative of a specific Import and Export company, how should you introduce objectively and veritably your company and products to your customers and further make them have a good impression to your company?Intensive ListeningLearn the following by heart before listening.D D i i a a l l o o g g u u e e11..1.Mr. Smith is visiting Wang Kai’s company in Tianjin, China. Wang Kaiis introducing his company in details on site to Mr. Smith, hispotential customer. Watch the dialogue and decide whether the following statements are true or false.1.Wang Kai’s general manager will have a for mal interview with Mr. Smithstraight away. ( )2.Tianjin Giant Garments Import & Export Company is a state-controlledenterprise which is authorized by Tianjin Municipal People’s Government.( )3.The main business scope of Tianjin Giant Garments Import & ExportCompany is import and export of textiles. ( )4.The pie chart shows that natural colored cotton products are the secondlargest export products of the company. ( )5.Europe and North America are the biggest trading partners and traditionalexport markets of the company. ( )2.Watch the dialogue again and complete sentences according to thecontents in the dialogue.1. We are mainly specialized in the import and export of various and the business scope has been extended while the product structure has been further under innovation and development.2. You gain a variety of public bidding from and market every year.3. Every year we accept a large number of national and international orders from the regular customers. And all of these certificates are ourand .4. It shows, at present, among the exports, natural cotton and natural colored cotton products have reached , pure silk products account for , while down and leather products are .5. In recent years, has become an emerging market, with U.S.A. and Canada being major destinations.3.Make a memo about the company profile mentioned in the dialogue. Name of Company:Nature of Company:Main Business Scope:Honor of Company:Main Export Products:Main Trading Partners:D D i i a a l l o o g g u u e e22..Wang Kai is showing Mr. Smith around the sample room of Tianjin GiantGarments Import & Export Company. Choose the best answer to each of the following questions.1. What are displayed in the sample room of the company?A. samples exhibited at the Canton FairB. samples of the entire product lines of productsC. most representative products from each line2. Which ranges of garment does NOT Wang Kai’s company specialize in?A. pure silkB. down and leatherC. chiffon3. Where are the suppliers of the company’s cotton products from?A. southern XinjiangB. northern XinjiangC. northern China4. What is NOT the advantage of raw materials of the company’s cotton products?A. superior qualityB. numerous varietyC. favorable cost5. How does Wang Kai’s company build its own design team?A. engage world-class designers with higher salariesB. send potential young designers abroad to studyC. hold training and sharing sessions regula rlyOral presentationIn this part, please make oral presentations after reading the following tasks. You are given the functional sentences to help you.Functional Sentences1.ABC Company is one of the world's leading international cosmeticcompanies.2.We employ around 85,000 people in almost 80 countries worldwide.3.The goal of our company is to be a focused jewelry company that deliversvalue over volume.4.The company has a long history of over 2000 years.5.With its exquisite skill, unique style and complete varieties, the companyenjoys great popularity at home and abroad.6.At present Lorentz Company engages in import and export trade and servesas a professional manufacturer.7.Our products have won many domestic gold and silver medals.8.Our products are sold well to more than 40 domestic tourist cities in Chinaand over 60 foreign countries and regions.9.We sincerely welcome and promise guests from far and wide high-qualitygoods, comfortable environment and excellent after-sale service.10.F ounded in 1902 and incorporated in 1923, ADM is headquartered in Chicago,Illinois, and operates processing and manufacturing facilities across the United States and worldwide.11.O ur market share in Europe has increased by 8%, accounting for 20%12.T hrough our extensive global distribution facilities and capabilities, IBMmakes a significant contribution to the world's economy and quality of life.13.O ur goods are superior in quality compared to those of other manufacturers.14.B usiness hours usually start at 8:30 a.m. and finish at 5:30 p.m., Monday toFriday.15.T he tennis shirt is available in five different colors and four sizes.16.W e have a wide selection of jeans that will appeal to all ages.17.O ur products enjoy a high reputation in North American market.18.O ur hoodies are especially popular with young people.19.T he quality of our products has the edge on competition.20.C ompared with the various well-known brands from Europe and America,our products have the same high quality, but are much more price competitive, thanks to the low labor and raw material cost.T T a a s s k k11Retell the passage of Dialogue 1 with the words and useful sentences used in the dialogue.T T a a s s k k22Work in pairs. One of you plays the role of a sales representative in a trade company and the other plays the role of a potential customer. Make up a dialogue according to the following situation.Mr. Brown is very interested in ABC Company’s products wh ich were exhibited at the trade fair held three weeks ago. Today Mr. Brown comes to ABC Company to have an initial visit. Tom is a sales representative of ABC Company. He is introducing his company and products in details respectively to Mr. Brown. Background InputThe product life cycle concept consists of 4 stages: introduction, growth, maturity, obsolescence. It outlines the stages the product is first introduced into the market until it is finally removed from the market. The length of the life cycle, duration of each stage and the shape of the curve vary widely for different products. Not all products reach the final stage and some may continue to rise or even fall.Product Life Cycle CurveIntroduction⏹Critical Factor - Product Development and Design⏹Researching, developing and launching the product.⏹Product passes through a low volume introduction phase where unit profit margin is low andsales volume starts to rise.Growth⏹Critical factor - Advertising and Distribution⏹Sales increasing at a faster rate.⏹Volume and profit both starts to rise.Maturity⏹Critical Factor - Marketing Effectiveness⏹Unit profit margin at its highest but the rate of sales volume is slowing down. For example,there are now new competitors in the market.Obsolescence⏹Critical Factor - Cost Efficiency⏹Sales and profit began to fall.⏹Declining volume pushes costs up until all profits are eliminated.⏹This may be due to the need of disappearing or a better and cheaper product has beendeveloped in the market.To extend a life of the product, techniques include advertising, price reduction (attract new customers), adding value to the product (new features), explore new markets (selling your product overseas) and new packaging (freshen up old packaging).。
中职教育-国际商务英语口语口译课件：Unit 3 Negotiating and Signing up a Contract.ppt
此外，注重关系文化的管理者常常希望举行一个由各自执行总裁参加 的正式签字仪式。
就后续交流（follow up）而言，美国文化强调“把人和事区分开来”， 感兴趣的主要为实质性问题，所以往往不太注重后续交流。但是在注 重个人关系的文化中，保持与大多数外国客户的后续交流被视作国际 商务谈判的重要部分。在合同签订很久以后，仍然会进行信件、图片 和互访等交流。
谈判常常由三个因素构成：谈判的当事人、谈判的标的(target)和谈判 背景(background)。由于不同文化下的商务谈判风格差异很大，所以 在国际商务谈判中，应针对不同文化背景的商业伙伴(business associate)，强化基于文化差异的谈判管理。
谈判前：了解可能出现的文化差异(cultural difference)。倾听(listening) 是商务谈判的一项重要活动。谈判者的首要任务就是收集信息，从而 增强创造力。这就意味着应指派专门成员负责“倾听”、“记笔记”。 商务谈判是一个沟通过程，单个谈判者再好的理由也可能敌不过众人 点头，而且团队式谈判要比个人式谈判更容易收集详细的信息。
另外，谈判方式也因文化而异。美国文化倾向于众人一起来“敲定一个 协议(finalize an agreement)”；而日本文化喜欢先与每个人单独谈，如果 每个人都同意的话，再安排范围更广的会谈；俄罗斯人喜欢累计的方法， 和一方先谈，达成一项协议，然后前面的两方再邀请第三方，如此进行 下去。
谈判时限的控制也很重要。不同文化具有不同的时间观念。如北美文化 的时间观念很强，对美国人来说时间就是金钱。而中东和拉丁美洲文化 的时间观念则较弱，在他们看来，时间应当是被享用的。因此，在国际 商务谈判中，对时间观念的差异应有所准备。
谈判准备工作包括：谈判背景，对人和形势的评估；谈判过程中需要核 实的事实，议事日程，最佳备选方案和让步策略。其中谈判背景又包含： 谈判地点、场地布置、谈判单位、参谈人数、听众、交流渠道和谈判时 限。所有这些准备必须考虑到可能的文化差异。例如，场地布置方面的 文化差异对合作可能会有微妙的影响。在等级观念较重的文化中，如果 房间安排不当、较随便，可能会引起对方的不安甚至恼怒。
世纪商务英语口译教程Unit 3
观光口译要求口译员在事前做好充分的准备工作，如对行程、景点和随行人员 非常熟悉。尤其是参观名胜古迹，更要像导游一样对历史和掌故了然于心。这些都 要求口译员查阅大量资料。观光口译属于社交场合下的口译，气氛轻松愉快，因此 只要口译员准备充分就可以轻松应对。如果出现自己不熟悉或者没有准备的内容， 可以大胆按照内涵发挥，在这类场合下，流利和达意往往比准确和优美更重要。另 外，和中方领导或者主要陪同人员的沟通也很重要，事先了解中方代表可能想要介 绍哪些景观，可以节省大量准备时间。
Expansion 扩展材料
Supplementary Reading 补充阅读
Directions: Work in groups of six, one acts as the instructor and reads the figures while the others do the figure training exercise according to the requirements before each group of numbers.
多方面都更出众。
B:
Is the production line fully automated?
A:
不是。
B:
I see. How do you control the quality?
A:
在整个生产过程中，所有产品都必须通过五道检查程序。
B:
What’s the monthly output?
A:
Unit Three
Sightseeing, Product Introduction and Departure
观光、产品介绍和机场送行
Contents
1 Section 2 Section 3 Section 4 Section
新编剑桥商务英语unit3 课件PPT
Advantage
Disadvantage If you go bankrupt, You lose everything
Sole trader
You take all the profit
partnershi p
You share the pressure
You might disagree on strategy
那么特许经营背后所隐藏的主要理念是否结合了 自己独立开店和为公司打工这两种理念？
But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesn’t suit people who don’t want to follow the system. William Ewbank, the head of franchise sales at Domino’s Pizza, says, ‘If you’re massively entrepreneurial this isn’t for you. It’s a discipline, a club with rules. There is some independence --- our franchisees can charge their own prices although we’re strict on menu content. It’s running a business with help.’
Franchise
The business model is given to you so there is less trick.
Part of your profits goes to the franchiser.
新编剑桥商务英语unit-3-PPT课件
.
4
Sole trader
Advantage You take all the profit
Disadvantage
If you go bankrupt, You lose everything
partnershi p
You share the pressure
You might disagree on strategy
The business model is Franchise given to you so there is
那么特许经营背后所隐藏的主要理念是否结合了 自己独立开店和为公司打工这两种理念？
.
12
But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesn’t suit people who don’t want to follow the system. William Ewbank, the head of franchise sales at Domino’s Pizza, says, ‘If you’re massively entrepreneurial this isn’t for you. It’s a discipline, a club with rules. There is some independence --- our franchisees can charge their own prices although we’re strict on menu content. It’s running a business with help.’
商务英语口译Unit 3 Terms of Payment
Unit 3 Terms of Payment
• This unit will be focused on one of the important sections in business negotiation process—payment. In this unit, the students should master the relevant knowledge of payment, and learn to use the knowledge in real business negotiation.
小飞守角制作
Part Three
Unit 3 Terms of Payment
•
支付是指货款在交易双方之间的转移。在国际贸易中，
货物的支付必定是卖方最关注的问题。支付货币和支付方
式的正确抉择能够保证卖方避免不必要的坏账。而支付条
款在国际销售合同中也十分重要，因为它规定了交易双方
的支付金额，支付时间、地点，支付货币，支付方式等重
• L: That’s great! Is that an irrevocable Letter of Credit?
• J: Yes, we did as your requirement.
• L: Good, it’s advisable for you to open the covering Letter of Credit as early as possible so as to enable us to effect shipment in due time.
arrange that. • L: To be sure, we only accept confirmed irrevocable L/C.
商务英语口译Unit 3 Business Negotiation
三、找到正确的方法
1.合适的地点时间 2.虚张声势的阵法 3.充分的披露信息 4.巧妙地否定对手 5.内外兼美的包装 6.行云流水的沟通 7.灵活的迂回战术
New Words &Expressions
divergent [ dai'və:dʒənt, di- ] adj. 相异的，分歧 的；散开的
destabilize [ di:'steibilaiz ] vt. 使动摇
At no time can the feed system destabilize an otherwise stable. 供应系统决不会使一个在其它状态下稳定的燃烧过程变得 不稳定。
appease [ ə'pi:z ] vt. 使平息；使满足；使和; 对…让步
A divergent section of a river, especially near the mouth.
河流分支河流的分岔部分，特别是近河口地区
detach [ di'tætʃ ] vt. 分离；派遣；使超然
A number of soldiers were detached to guard the building.
如何培养成一流谈判高手？
一、调整当前的心态
1.谈判成功的基石：尊重与信任 2.谈判的本质 3.认识主要的目的 4.学习失去的感觉 5.善于当个好听众 6.积极的肯定对手 7.一流的谈判好手的三好
二、自我优化的素养
1.了解对方的文化 2.友善的入乡随俗 3.培养分析的能力 4.科学的抽丝剥茧 5.理性的追根究底 6.遏止问题的扩大 7.自我认知的能力 8.培养超人的耐心 9.诚信走得万里路
Our children's education is at stake. 我们孩子的教育好坏无法预料。
商务英语课件chapter3
Customer Location
Companies producing perishable items( bread, and cake) Customer Location Companies that sell heavy or bulky products( for firms on rapid delivery)
Transformation
Transformation consists of those production activities that take the inputs and combine the in some special way to produce the output.
LEAD-IN ACTIVITIES
1.How do your parents or you make dumplings? Can you describe the whole process –how to prepare , what ingredients are needed, how to make them and the final products? 2.How do the clothing factory, restaurant, bakery, and university respectively produce its products?
Community Consideration
Local taxes Fees for buying hand Educational system Services or help from local government
Questions for Discussion
1.When would you expect a firm to set up its plant close to its customers? 2.Do all companies locate near their source of raw materials? Explain. 3.Of the five factors listed in this section, which is most important in plant location?
商务英语口译Unit 3 Terms of Payment
要信息。通常来说，国际贸易支付可以分三种方式，即汇
付、托收以及信用证。
小飞守角制作
Part Three
Unit 3 Terms of Payment
• Section One Situational Dialogue • Direction： Students must be able to recite these dialogues
fluently and understand them. • Dialogue One In Li’s Office • (Li Hua, the sales manager of Guangzhou Textiles
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Vocabulary Work
host the Six-Party Talks: 主办六方会谈； a peaceful resolution: 和平解决； play a constructive role:发挥着建设性作用； trading partners: 贸易伙伴； fully integrate into the rules and norms of the
The style of interpreting: 1. to speak fluently, accurately with appropriate choice of words and rhythm; 2. to fully convey the emotion of the speakers and help build up the atmosph.ere of the ceremonies;
Ceremonial speaking usually includes speeches of introduction, opening and anniversary, welcome and farewell, inspiration, celebration, and giving and receiving awards.
of new international political and economic order which is just and rational;
.
Memory Practice
.
Sight Interpretation （1）
The Royal Swedish Academy of Sciences: 瑞典皇家科学院； regents professor emeritus: 杰出荣誉教授； Institute for Advanced Study: 进修学院； laureate: 获奖者；
.
Vocabulary Work
圆满结束：conclude with complete success; 非常重视：attach great importance to; 欠发达地区：underdeveloped areas; 中国-非洲投资贸易介绍会：Information-sharing
Meeting on China-Africa Investment and Trade; 投资环境：investment climate; 南南合作：South-South cooperation; 公正合理的国际政治经济新秩序：the establishment
international trading and finance system: 与国际贸易和金融系统的规章和准则全面接轨； national dignity: 民族尊严； in the spirit of mutual understanding and respect: 本着相互理解和相互尊重的精神；
.
Vocabulary Work
social welfare: 社会福利； an efficient allocation of resources: 资源有效配置； side effects: 副作用； institutional arrangements: 制度的安排； allocation mechanisms: 分配机制； mechanism design theory: 机制涉及理论； games of incomplete information:
不完全信息下的博弈；
.
Vocabulary Work
新领军者年会：Annual Meeting of the New Champions; 建立世界经济新秩序：establish a new international economic
order; 从封闭半封闭经济到开放型经济的转变：from a closed and
建议：注意诺贝尔奖颁奖发言时的一些惯用的表 达方式。
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Sight Interpretation （2）
方兴未艾：show a continuous, upward trend; 住房：housing; 私家车：private car; 境内外旅游：domestic and oversea tourism; 新的消费热点：new highlights of consumption; 生产资料：production material; 生活资料：livelihood material; 人均GDP：the per capita GDP;
建议：注意国内一些说法的表达，有时看上去很难，见过 了掌握了就比较简单了。
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Note-taking （1）
harmonious society: 和谐社会； high value-added: 高附加值； baby boom: 婴儿潮，即婴儿出生高峰期； the wealth gap: 贫富差距；
第三章 礼仪祝词 Chapter 3
Ceremonial SpeechSpeech）
Ceremonial speeches are addresses given by important statesmen or high-level officials on a variety of formal social occasions.
semi-closed planned economy into an open socialist market economy; 从温饱不足到总体小康的转变：from lack of basic living necessities to moderate prosperity; 社会转型时期：social transformation; 以人为本：put people’s interests first; 在平等互利原则基础上：on the basis of equality and mutual benefit;