媒介英语词汇
传播学英语词汇
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传播学英语专业词汇传播Communication 内向/自我传播Intrapersonal Communication人际传播Interpersonal Communication 群体传播Group Communication组织传播Organization Communication 大众传播Mass Communication单向传播One-Sided Communication 双向传播Two-Sided Communication互动传播Interactive Communication 媒介Media大众传播媒介Mass Media 新媒介New Media 新闻洞News Hold新闻价值News Value 传播者Communicator 主动传播者Active Communicator 受传者/受众/阅听大众Audience 受众兴趣Audience Interest受众行为Audience Activity 信息Information 信号Signal 讯息Message信息熵Entropy 冗余/冗余信息Redundancy 传播单位Communication Unit奥斯古德模式Osgood Model 编码Encode 解码Decode 信源Source传播的数学理论Mathematical Theory of Communication传播渠道Communication Channel 有效传播Effective Communication传播效果Effects知识沟Knowledge-Gap 使用与满足模式Uses and Gratifications Model使用与依从模式Uses and Dependencys Model 口传系统System of Oral Communication 地球村Global Village 内爆Implosion 全球化Globalization本土化Localization 数字化Digitalization 电子空间Cyber Space文化帝国主义Culture Imperialism 跨文化传播Intercultural Communication守门人Gatekeeper 新闻采集者News Gatherers 新闻加工者News Processors模式Model 有线效果模式Limited Effects Model适度效果模式Moderate Effects Model 强大效果模式Powerful Effects Model子弹论Bullet Theory两级传播模式Two-Step Flow Model 多级传播模式Multi-Step Flow Model沉默的螺旋模式Spiral of Silence Model 劝服传播Persuasive Communication议程设置模式the Agenda-Setting Model 时滞Time Lag最合适效果跨度Optimal Effects Pan 时间跨度Time Span 公众舆论Public Opinion 选择性接触Selective Exposure 选择性注意Selective Attention选择性理解Selective Perception 选择性记忆Selective Retention可信性提示Credibility Heuristic 喜爱提示Liking Heuristic共识提示Consensus Heuristic 意识形态Ideology 霸权Hegemony权力话语Power Discourse 视觉文本Visual Text 文本Text超级文本Hypertext 结构主义Constructionism 解构主义Deconstructionism 文化工业Culture Industry 大众文化Mass Culture 文化研究Cultural Studies 符号学Semiotics/Semiology符号Sign 能指与所指Signified/Signifier 非语言符号Nonverbal Sign非语言传播Nonverbal Communication 意指Signification话语理论Theories of Discourse文化期待Culture Expectations 文化批判Culture Criticizing 范式Paradigm叙事范式Narrative Paradigm 强语境High Context 弱语境Low Context功能理论Functionalism 话语分析Discourse Analysis传播的商品形式the Commodity Forms of Communication 受众商品Audience Commodity 商品化Commodification 空间化Spatialization结构化Structuration媒介集中化Media Conglomeration 传媒产业Media Industry注意力经济Attention Economy 媒介竞争Media Competition传媒英语专业词汇accredited journalist n. 特派记者advertisement n.广告.advance n.预发消息;预写消息affair n.桃色新闻;绯闻attribution n. 消息出处,消息来源back alley news n. 小道消息back grounding n.新闻背景body n. 新闻正文boil vt.压缩(篇幅) box n. 花边新闻brief n. 简讯bulletin n.新闻简报byline n. 署名文章contribution n.(投给报刊的)稿件;投稿contributor n.投稿人copy desk n.新闻编辑部correspondent n.驻外记者;常驻外埠记者cover vt.采访;采写covert coverage 隐性采访;秘密采访daily n.日报dateline n.新闻电头deadline n.截稿时间dig vt.深入采访;追踪(新闻线索);“挖”(新闻) digest n.文摘。
[广告传媒]英语翻译词汇系列-广告用英文
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社论式广告advertorial倡导广告advocacy advertising伏击式营销ambush marketing视听材料audiovisual materials公告牌bulleting boards社会参与co mmunity involvement企业广告corporate advertising企业识别广告corporate identity advertising危机管理crisis management娱乐entertainment展品exhibits特写feature articles内部通报house organ以货代款in kind机构广告institutional advertising游说lobbying前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling慈善行为philanthropy招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赞助sponsorship赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience co mposition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share 交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication毛评点gross rating points开机家庭HUT形象移植i magery transfer信息式广告in formercial互相连接interconnect存货inventory地方时间local time赔偿条件make-goods广播电视网networks网外辛迪加o ff-network syndication协办participation basis占位价格preemption rate黄金时段pri me ti me节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station赞助sponsorship点播广播spot announcement点播广播spot radio受众总数total audience总体受众计划total audience plan电视家庭TVHH特高频UHF甚高频VHF广告网络ad networks广告查询ad request横幅广告banner阔幅说明书broadsides手册brochures商业回邮件business reply mail按钮button有线调制解调器cable-modem目录catalogs光驱CD-ROM分类广告Web站classified ad Web site点击率click rate点进率click-throughs编辑名录co mpiled lists小甜饼cookies立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直接电脑Direct PC直邮广告direct-mail advertising折页folders主页ho me pages专属名录houselists内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider插播广告interstitial关键词keyword电脑亭kiosk信件公司letter shop名录经纪人list broker邮件反应名录mail-response lists明信片postcards推播技术push technology销售信函sales letters搜索引擎search engines邮简sel f-mailers赞助sponsorship公告书statement stuffersWeb浏览器Web browser网页Web pageWeb电视Web TV万维网World Wide Web广告调查advertising research态度测试attitude tests中心场所测试central location tests混杂测试clutter tests直接提问法direct questioning试验法experi mental method小组讨论focus group正试调查formal research成见效应halo effect深度访问in-depth interview非正式/试调查in formal research查询测试inquiry tests深度调查技术intensive techniques营销信息系统marketing information system, MIS 营销调查marketing research市场markets媒介种类media class媒介调查media research媒介细分media subclass媒介单位media units媒介载体media vehicles产品merchandise讯息message动机motives非概率抽样nonprobability samples观察法observation method事后测试posttesting事前测试pretesting初级信息pri mary data投射法projective techniques定性调查qualitative research定量调查quantitative research随机概率抽样random probability samples回忆测试recall tests信度reliability销售测试sales tests样本sample样本单位sample units二级信息secondary data全面调查survey试验市场test market通用产品代码universal product code母体universe效度validity广告印象advertising impression广告反应曲线advertising response curve 注意度attention value受众audience受众目标audience objectives间歇式排期blinking品牌开发指数brand development index 集中式bursting品种开发指数category development index 发行量circulation持续性continuity持续式continuous schedule成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value市场、资金、媒介、组合、方法5Ms起伏式flighting schedule频次frequency总印象gross impressions毛评点gross rating points市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehicles讯息力度message weight方法methodology组合媒介法mi xed-media approach资金money驱动值motivation value看见机会opportunity to see脉冲式pulsing schedule视听率rating到达率reach每册读者数readers per copy近期策划recency planning路障式roadblocking外溢媒介spillover media增效效应synergy电视户television households发行量审核局ABC出血bleed批量折扣bulk discounts行业杂志business magazines发行量审核circulation audit分类广告classified ads纽约分类广告网络CANNY分类图片广告classified display ads截稿日期closing date彩色样品纸条color strip混合收费制combination rates消费者杂志consumer magazines合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs千人成本CPM封面日期cover date封面位置cover position购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications统一收费制度flat rate香味纸条fragrance strips频率折扣frequency discounts黄金版位full position门式折页gatefold地理版geographic editions基本发行量guaranteed circulation横向刊物horizontal publication独立购物指南independent shopping guide 插页insert加插刊登通知insertion order岛形半版island halves小单元junior unit地方城市杂志local city magazine杂志出版人协会MPA媒介采购员media buyer媒介标尺调查有限公司MRI全国性杂志national magazines全国性价格national rate美国报业协会NAA报纸版面库NSB上市日期on-sale date公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad.自选版位费preferred-position rates预印广告插页preprinted inserts初级发行量pri mary circulation清样proo f copy公告public notice费率基准rate base价目表rate card阅读告示reading notice地区性刊物regional publications任意版位费制ROP advertising rates二级读者量secondary/pass-along readership 欠资收费制short rate赛蒙斯市场调查局SMRB多胞胎版split runs标准广告单位SAU标准收费与数据服务公司SRDS标准型报纸standard-size newspaper周日增刊Sunday supplement小报型报纸tabloid newspaper撕样tear sheets三维广告3-D ads纵向刊物vertical publication数量折扣volume discounts周报weekly newspapers广告津贴advertising allowance回购津贴buyback allowance目录catalog减价促销cents-off pro motion套装赠送co mbination offer公司大会与经销商聚会co mpany conventions & dealer meetings 消费者销售推广consumer sales promotion竞赛contest联合广告cooperative/co-op advertising优惠券coupons顾客终身价值customer li fetime value数据进入data access数据管理data management数据库database数据库营销database marketing直接营销direct marketing直接反应广告direct-response advertising直接销售战略direct-sales strategy直接销售direct selling陈列津贴display allowance易地销售diverting电子优惠券electronic coupons提前购买forward buying广告插页free-standing inserts游戏game店内样品试用in-store sampling联络媒介linkage media人员销售personal selling售点材料point-of-purchase materials什锦袋装样品polybagging奖品premiu ms拉式战略pull strategy推销奖金push money/spiffs推式战略push strategy部分退款rebates近期、频次、货币方程RFM formula销售推广sales promotion样品试用sampling货位津贴slotting allowance抽奖sweepstake电话营销telemarketing贸易广告trade advertising贸易集中trade concentration贸易折扣trade deals贸易推广trade pro motion明确表示affirmative disclosure美国广告联盟AAF美国广告公司协会AAAA全国性广告主协会ANA商业促进局BBB停止/中止令cease-and-desist order比较广告co mparative advertising服罪判决书consent decree消费者保护团体consumer advocate消费者信息网络consumer information networks消费者保护主义consumeris m版权copyright更正广告corrective advertising欺骗性广告deceptive advertising推荐endorsements道德广告ethical advertising联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FDA知识产权intellectual property长期宏观论long-term macro argu ments全国广告处NAD国家广告审查局NARB国家广告审查委员会NARC非产品事实nonproduct facts营养标识与教育法Nutritional Labeling and Education Act 专利patent隐私权privacy rights夸大pu ffery短期操纵论short-term manipulative arguments社会责任social responsibility潜意识广告subliminal advertising证据substantiation证实testimonials商标trademark不正当广告un fair advertising美国专利与商标署U.S.Patent and Trademark O ffice行为广告action advertising实际消费者actual consumer广告advertising农业广告agricultural advertising作者author自传式讯息autobiographical message知晓广告awareness advertising品牌术branding工商广告business advertising企业对企业广告business-to-business advertising 渠道channel辅助材料collateral materials消费者广告consumer advertising消费者consumer译码decode直接反应广告direct-response advertising戏剧式讯息drama message编码encode农场广告farm advertising反馈feedback全球性广告global advertising商品goods观点ideas形象广告i mage advertising预定消费者i mplied consumer工业时期industrial age工业化时期industrializing age国际广告international advertising地方性广告local advertising营销marketing营销传播marketing communications营销公关marketing PR媒介medium讯息message叙述式讯息narrative message全国性广告national advertising噪音noise非商业广告noncommercial advertising非产品广告nonproduct advertising人物persona人员销售personal selling后工业时期postindustrial age前工业化时期preindustrial age过程process产品product产品广告product advertising专业广告pro fessional advertising公共关系public relations公共关系活动public relations activities公共关系广告public relations advertising受者receiver区域性广告regional advertising常规价格广告regular price-line advertising零售广告retail advertising销售推广sales promotion服务services信源source广告主/出资人sponsor资助性消费者sponsorial consumers目标受众target audience目标市场target market贸易广告trade advertising广告讯息advertising message广告计划advertising plan广告战略advertising strategy自下而上式营销bottom-up marketing传播媒介co mmuniciations media企业目标corporate objectives创意组合creative mix试验调查法empirical research method整合营销传播integrated marketing communication 顾客终身价值lifeti me customer value营销目标marketing objectives营销计划marketing plan营销战略marketing strategy需求一满足式目标need-satisfying objectives目标/任务法objective/task method销售百分比法percentage-of -sales method产品概念product concept关系营销relationship marketing销售定向式目标sales-target objectives市场份额法/广告份额法share-of-market/share-of-voice method形势分析situation analysis利益相关者stakeholderSWOT分析(优势、弱势、机遇与威胁)strength/weakness/opportunity/threat analysis 战术tacics目标受众target-audience自上而下式营销top-down marketing态度attitude品牌兴趣brand interest品牌忠诚brand loyalty企业市场business markets影响中心centers o f influence有意劝服路径central route to persuation认知cognition消费行为consumer behavior消费者决策过程consumer decision making process消费者市场consumer markets文化culture现有顾客current customers详尽可能性模型Elaboration Likelihood Model环境因素environment选择评估evaluation of alternatives评估标准evaluative criteria参考组evoked set交换exchange政府市场government markets习惯habit需要层次hierachy of needs工业市场industrial markets信息性动机in formational motives人际影响interpersonal influences认知learning市场market卖主marketers营销marketing大脑档案mental files动机motivation需要needs被动生成动机negatively originated motives舆论领袖opinion leader集团买主organizational buyers感知perception感知过滤perceptual screens无意劝服路径periphial route to persuasion 个人过程personal processes劝服persuasion生理过滤physiological screens主动生成动机positively originated motives 购后失调学说postpurchase dissonance购后评估postpurchase evaluation潜在顾客prospective customers心理过滤psychological screens参照人群reference groups经销商市场reseller markets选择性感知selective perception自我意识sel f-concept社会阶层social classes刺激stimulus亚文化subculture认知失调学说theory of cognitive dissonance 转换性动机trans formational motives国际市场transnational markets效用utility欲望wants地理人口细分geodemographic segmentation 地理细分geographic segmentation成长期growth stage隐性差异hidden differenees独立品牌individual brand诱导性差异induced differences密集分销intensive distribution引入期introductory phase特许品牌licensed brand市场细分market segmentation营销组合marketing mix成熟期maturity stage全国性品牌national brand网络营销network marketing非人员传播nonpersonal communication人员型服务people-based service显性差异perceptible differences定位position价格因素price element初级需求pri mary demand首要需求趋势primary demand trend私家品牌private label产品概念product concept产品因素product element产品生命周期product life cycle消费心态细分psychographic segmentation消费心态psychographic宣传publicity拉pull拉式战略pull strategy购买时机purchase occasion推入push推式战略push strategy转销商reseller销售推广sales promotion选择性需求selective demand选择性分销selective distribution服务service特别事件special events标准工业分类代码Standard Industrial Classification Codes 目标市场target market目标营销过程target marketing process电话营销telemarketing使用率usage rates用户身份user status垂直营销体系vertical marketing system用量细分volume seg mentation客户主管、客户联络Aes客户策划account planning广告代理公司advertising agency艺术指导art directors美术工作室art studios全国性广告主协会ANA品牌经理brand manager企业对企业广告公司business-to-business agency集中式广告部centralized advertising department分类广告classified advertising清仓广告clearance advertising联合广告cooperative advertising文案copy文案人员copywriters创意工作室creative boutique创意总监creative director分散式体制decentralized system部门式departmental system发展期development stage数字互联媒介digital interactive media直邮广告direct-mail advertising电子媒介electronic media手续费——代理费混合制fee-co mmission combination 外国媒介foreign media全面服务公司fullservice advertising agency普通消费者广告公司general consumer agency全球性卖主global marketers集团式group system横向联合广告horizontal cooperative advertising专属广告公司in-house agency奖励制incentive system独立制作社independent production house独立调查公司independent research company机构广告institutional advertising整合营销传播integrated marketing communications互联广告公司interactive agency国际广告公司international agency国际媒介international media国际化架构international structure地方性广告local advertising地方广告公司local agency维持期maintenance stage经营总监management supervisors差价markup媒介media媒介购买公司media-buying service媒介代理费media co mmission跨国公司multinational corporations全国性广告主national advertiser全国性广告公司national agency户外广告outdoor advertising点point关系预备期prerelationship stage印刷媒介print media印刷厂printers产品广告product advertising区域性广告主regional advertiser区域性广告公司regional agency常规价格广告regular.price-line advertising截留费制retainer system减价广告sale advertising销售推广部sales pro motion department推测性提案speculative presentation直接费制straight-fee system下游公司supplier终结期termination stage交通广告transit advertising纵向联合广告vertical cooperative advertising 网络设计社Web design house广告礼品advertising specialty自动取款机ATM基本巴士单位basic bus展台Booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising名录Directories8张招贴eight-sheet posters电子显示屏electronic signs陈列品Exhibits陈列媒介exhibitive media全面登场full showing全球定位系统GPS车内广告牌inside cards100露出数100showing户外媒介out-of-ho me media车体招贴outside posters包装Packaging奖品Premiu ms产品安插product placement登场Showing看板Spectaculars标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones出租车外壳taxicab exteriors终点站招贴terminal posters30张招贴架30-sheet poster panel整车牌位total bus商业展示会trade shows交通广告transit advertising车站棚广州广告transit shelter advertising 录像手册video brochure广告讯息advertising message艺术Art艺术指导art direction艺术家Artist美术总监art director大创意big idea头脑风暴法Brainstorming传播媒介co mmunications media概念化Conceptualization方案人员Copywriter创意纲要creative brief创意总监creative director创意过程creative process创意金字塔creative pyramid创意creative创造creativity感性诉求emotional appeals控险家explorer事实型思维fact-based thinking信息性informational法官judge指定mandatories讯息战略message strategy非文字Nonverbal产品概念product concept理性诉求rational appeals目标受众target audience技巧technical转换性transformational价值型思维value-based thinking文字的verbal形象化visualization战士warrior样片ani matic动画技法ani mation techniques声频audio艾耶1号式Ayer No.1利益式标题benefit headlines正文body copy粗体boldface照相制版camera-ready art表演纲要casting brief结尾close命令式标题command headlines末稿co mprehensive layout/comp演示demonstration设计design技巧式正文device copy对白/独白式正文dialog/monolog copy旁白donut标题headline吸引技巧hook图标icon插图画家illustrators企业形象式正文institutional copy整合广告integrated commercial内容段落interior paragraphs斜体italic歌谣式jingles肩题kicker布局图layout预备段落lead-in paragraph生活方式式技法lifestyle techniques标志logotypes助记手段mnemonic device音乐式广告musical co mmercials音乐标志musical logo叙述式正文narrative copy新闻/信息式标题news/information headlines 出镜头on camera拼版paste up摄影师photographers图片说明式正文picture-caption copy方框图片式布局picture-window layout招贴式格式poster-style format主持人式广告presenter commercial启发式标题provocative headlines疑问式标题question headlines广播人物radio personality脚本script印签seal生活片段slice of life口号slogans故事板storyboard故事板草图storyboard roughs直截了当式straight announcement直接推销式正文straight-sell copy副标题subhead标题句taglines证言testimonial正文text主题句theme lines小样thu mbnail收尾trial close图形部分visuals旁白voiceover模拟校样analog proof动画ani mation合成片answer print光圈aperture音控台audio console底片base art出血版bleeds蓝线blueline照相排版术camera-ready art字符计算式character-count method 电影摄影师cinematographer截止期closing date色基color key分色color separation连续调continuous tones控制室control room组排copy cast封面纸cover paper青、黄、红、黑印刷CYMK printing 数字媒介digital media数字校样digital proof数码视频效应装置D VE units导演director特排字体display type复制带dubs拷贝dupes电子制作electronic production晒版台纸flats四色印刷four-color process网目凸版hal fone plate网屏hal ftone screen互动电视interactive TV任务夹job jacket出格kerning电脑亭kiosk加空铅leading硬性软片line fil m线画版line plate实景真人live action外景地location制片场lot指令mandatories公共场所mass audience venue母带master tape合成样片mi xed interlock助记手段mnemonic device多媒体演示multimedia presentation正色投影胶片orthographic film透明塑料膜overlay个人场所personal audience venue平台使用费platform licensing后期制作阶段postproduction phase开印前阶段prepress phase预备阶段preproduction phase印刷制作经理print production manager 印刷制作过程print production process 非公开场所private audience venue制片人producer制作阶段production phase复映复播追加酬金residual fee反差套印reverse knockout无衬线字体sans serif最低合同工资scale衬线字体seri f一场session特技special effects插播广告spots剥版stripping叠supers演播人员talent自动台词提示器teleprompter课本纸text paper正文字体text type合套trap字系type families排印工艺typography网页Web page单词计算式word-count method 工作样片work print书写纸writing paper。
广告行业英语词汇
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命令式标题 command headlines 末稿 comprehensive layout/comp 演示 demonstration 设计 design 技巧式正文 device copy 对白/独白式正文 dialog/monolog copy 旁白 donut 标题 headline 吸引技巧 hook 图标 icon 插图画家 illustrators 企业形象式正文 institutional copy 整合广告 integrated commercial 内容段落 interior paragraphs 斜体 italic 歌谣式 jingles 肩题 kicker 布局图 layout 预备段落 lead-in paragraph 生活方式式技法 lifestyle techniques 标志 logotypes 助记手段 mnemonic device
包装 packaging
奖品 premiums
产品安插 product placement
登场 showing
看板 spectaculars
标准户外广告 standardized outdoor advertising
成品招贴 stock posters
优惠赠券 take-ones
出租车外壳 taxicab exteriors
印刷制作过程 print production process 非公开场所 private audience venue 制片人 producer 制作阶段 production phase 复映复播追加酬金 residual fee 反差套印 reverse knockout 无衬线字体 sans serif 最低合同工资 scale 衬线字体 serif 一场 session 特技 special effects 插播广告 spots 剥版 stripping 叠 supers 演播人员 talent 自动台词提示器 teleprompter 课本纸 text paper 正文字体 text type 合套 trap 字系 type families 排印工艺 typography 网页 Web page
报纸杂志常用英语词汇
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报纸杂志常用英语词汇daily 日报morning edition 晨报evening edition 晚报quality paper 高级报纸popular paper 大众报纸evening paper 晚报government organ 官报part organ 党报trade paper 商界报纸Chinese paper 中文报纸English newspaper 英文报纸vernacular paper 本国文报纸Japanese paper 日文报纸political news 政治报纸Newspaper Week 新闻周刊the front page 头版,第一版bulldog edition 晨版article 记事headline 标题banner headline 头号大标题byline 标题下署名之行dateline 日期、发稿地之行big news 头条新闻hot news 最新新闻exclusive news 独家新闻scoop 特讯feature 特写,花絮criticism 评论editorial 社论review, comment 时评book review 书评topicality 时事问题city news 社会新闻column 栏letters 读者投书栏general news column 一般消息栏cartoon, comics 漫画cut 插图weather forecast 天气预报serial story 新闻小说obituary notice 讣闻public notice 公告advertisement 广告classified ad 分类广告flash-news 大新闻extra 号外the sports page 运动栏literary criticism 文艺评论Sunday features 周日特刊newsbeat 记者采访地区news blackout 新闻管制press ban 禁止刊行yellow sheet 低俗新闻tabloid 图片版新闻"Braille" edition 点字版newspaper office 报社publisher 发行人proprieter 社长bureau chief, copy chief 总编辑editor-in-chief 总主笔editor 编辑, 主笔newsman, newspaperman, journalist 新闻记者 cub reporter 初任记者reporter 采访记者war correspondent, campaign badge 随军记者 columnist 专栏记者star reporter 一流通讯员correspondent 通讯员special correspondent 特派员contributor 投稿家news source 新闻来源informed sources 消息来源newspaper campaign 新闻战free-lancer writer 自由招待会press box 记者席news conference, press conference 记者招待会 International Press Association 国际新闻协会 distribution 发行circulation 发行份数newsstand, kiosk 报摊newspaper agency 报纸代售处newsboy 报童subscription (rate) 报费newsprint 新闻用纸Fleet Street 舰队街Publicationmagazine 杂志periodical 期刊back number 过期杂志pre-dated 提前出版的world news 国际新闻home news 国内新闻news agency 新闻社editor 编辑commentator 评论员reporter, correspondent, journalist 记者resident correspondent 常驻记者special correspondent 特派记者editorial, leading article 社论feature, feature article 特写headline 标题banner headline 通栏标题news report, news story, news coverage 新闻报导 serial, to serialize 连载serial story 小说连载editor's note 编者按advertisement, ad 广告press commnique 新闻公报press conference 记者招待会publication 出版publishing house, press 出版社publisher 发行者circulation 发行量edition 版本the first edition 初版the second edition 再版the third edition 第三版the first impression 第一次印刷the second impression 第二次印刷de luxe edition 精装本paperback 平装本pocket edition 袖珍本popular edition 普及版copyright 版权royalty 版税type-setting, composition 排版proof-reading 校对工作proof-reader 校对(者)editing 编辑(工作)editor 编辑(者)printing 印刷printing machine 印刷机type-setter, compositor 排字工人folio 对开本quarto 四开本octavo 八开本16-mo 十六开本32-mo 三十二开本64-mo 六十四开本reference book 参考书booklet, pamphlet 小册子, 小书periodical 期刊magazine 杂志daily 日报weekly 周刊fortnightly 半月刊monthly 月刊bimonthly 双月刊quarterly 季刊annual 年刊year-book 年鉴extra issue (报纸)号外special issue 特刊daily paper 日报evening paper 晚报morning paper 晨报Sunday newspaper 星期日报manual, handbook 手册document. paper 公文pictorial magazine 画报memorial volume 纪念刊selected works, selections 选集complete works 全集anthology 文集, 文选scientific literature 科学文献index 索引original edition 原版(书)new edition 新版revised edition 修订版reprint 重印, 翻印cheap edition, paperback 廉价本encyclopaedia, encyclopedia 百科全书 textbook 教科书reader 读本best seller 畅销书accredited journalist n. 特派记者advertisement n.广告.advance n.预发消息;预写消息affair n.**新闻;绯闻anecdote n.趣闻轶事assignment n.采写任务attribution n. 消息出处,消息来源back alley news n. 小道消息backgrounding n.新闻背景Bad news travels quickly. 坏事传千里。
媒介英语单词
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媒介英语单词
媒介英语单词是指在传媒领域中常用的专业术语和表达方式。
这些单词和短语包括广告、新闻、电视、电影、音乐、出版、公关等方面的词汇。
在学习和工作中,掌握这些媒介英语单词是非常重要的。
下面是一些常见的媒介英语单词:
1. advertisement 广告
2. journalism 新闻学
3. television 电视
4. film 电影
5. music 音乐
6. publishing 出版
7. public relations 公关
8. media 媒体
9. press 新闻界
10. radio 无线电台
11. broadcasting 广播
12. editing 编辑
13. copywriting 写作
14. camera 摄像机
15. microphone 麦克风
16. scriptwriting 剧本创作
17. production 制作
18. director 导演
19. producer 制片人
20. ratings 收视率
以上是一些媒介英语单词的例子,建议学习者多加练习和使用,以提高在媒介领域的英语表达能力。
[应用]英文广告术语词汇
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广告英语术语——创作用语广告讯息dvertising messge 艺术rt艺术方向rt direction艺术家rtist美术总监rt director大创意big ide头脑风暴法brinstorming传播媒介communictions medi 概念化conceptuliztion文案人员copywriter创意纲要cretive brief创意总监cretive director创意过程cretive process创意金字塔cretive pyrmid创意cretive创造cretivity感性诉求emotionl ppels控险家explorer事实型思维fct-bsed thinking 信息性informtionl法官judge指定mndtories讯息战略messge strtegy非文字nonverbl产品概念product concept理性诉求rtionl ppels目标受众trget udience技巧technicl转换性trnsformtionl价值型思维vlue-bsed thinking 文字的verbl形象化visuliztion战士wrrior样片nimtic动画技法nimtion techniques 声频udio艾耶1号式yer No.1利益式标题benefit hedlines 正文body copy粗体boldfce照相制版cmer-redy rt表演纲要csting brief结尾close命令式标题commnd hedlines末稿comprehensive lyout/comp演示demonstrtion设计design技巧式正文device copy对白/独白式正文dilog/monolog copy旁白donut标题hedline吸引技巧hook图标icon插图画家illustrtors企业形象式正文institutionl copy整合广告integrted commercil内容段落interior prgrphs斜体itlic歌谣式jingles肩题kicker布局图lyout预备段落led-in prgrph生活方式式技法lifestyle techniques标志logotypes助记手段mnemonic device音乐式广告musicl commercils音乐标志musicl logo叙述式正文nrrtive copy新闻/信息式标题news/informtion hedlines 出镜头on cmer拼版pste up摄影师photogrphers图片说明式正文picture-cption copy方框图片式布局picture-window lyout招贴式格式poster-style formt主持人式广告presenter commercil启发式标题provoctive hedlines疑问式标题question hedlines广播人物rdio personlity脚本script印签sel签名signture cuts生活片段slice of life口号slogns故事板storybord故事板草图storybord roughs直截了当式stright nnouncement直接推销式正文stright-sell copy副标题subhed标题句tglines证言testimonil正文text主题句theme lines小样thumbnil收尾tril close图形部分visuls旁白voiceover模拟校样nlog proof动画nimtion合成片nswer print光圈perture音控台udio console底片bse rt出血版bleeds蓝线blueline照相排版术cmer-redy rt字符计算式chrcter-count method 电影摄影师cinemtogrpher截止期closing dte色基color key分色color seprtion连续调continuous tones控制室control room组排copy cst封面纸cover pper青、黄、红、黑印刷CYMK printing 数字媒介digitl medi数字校样digitl proof数码视频效应装置DVE units导演director特排字体disply type复制带dubs拷贝dupes电子制作electronic production晒版台纸flts一套铅字font四色印刷four-color process网目凸版hlfone plte网屏hlftone screen互动电视interctive TV任务夹job jcket出格kerning电脑亭kiosk加空铅leding硬性软片line film线画版line plte实景真人live ction外景地loction制片场lot指令mndtories公共场所mss udience venue母带mster tpe合成样片mixed interlock助记手段mnemonic device多媒体演示multimedi presenttion正色投影胶片orthogrphic film透明塑料膜overly个人场所personl udience venue平台使用费pltform licensing后期制作阶段postproduction phse开印前阶段prepress phse预备阶段preproduction phse印刷制作经理print production mnger 印刷制作过程print production process 非公开场所privte udience venue制片人producer制作阶段production phse复映复播追加酬金residul fee反差套印reverse knockout无衬线字体sns serif最低合同工资scle衬线字体serif一场session特技specil effects插播广告spots剥版stripping叠supers演播人员tlent自动台词提示器teleprompter课本纸text pper正文字体text type合套trp字系type fmilies排印工艺typogrphy网页Web pge单词计算式word-count method工作样片work print书写纸writing pper广告英语术语——公共关系用语社论式广告dvertoril倡导广告dvoccy dvertising伏击式营销mbush mrketing视听材料udiovisul mterils公告牌bulleting bords社会参与community involvement企业广告corporte dvertising企业识别广告corporte identity dvertising危机管理crisis mngement娱乐entertinment展品exhibits特写feture rticles内部通报house orgn以货代款in kind机构广告institutionl dvertising游说lobbying前期市场企业广告mrket prep corporte dvertising 营销公关mrketing public reltion新闻简报news/press relese意见抽样opinion smpling慈善行为philnthropy招贴posters传媒炒作press gentry传媒工具press/medi kit公共事务public ffirs公共关系户public reltions公共关系广告public reltions dvertising宣传publicity公众publics招聘广告recruitment dvertising声望经营reputtion mngement撰写讲演稿speechwriting赞助sponsorship赛场营销venue mrketing新闻通报录像video news relese广告英语术语——广播媒介用语执行证明书ffidvit of performnce受众构成udience composition受众占有率udience shre时间表vils一刻平均听众数verge qurter-hour udience 一刻平均收听率verge qurter-hour rting一刻平均占有率verge qurter-hour shre交换辛迪加brter syndiction无线电视brodcst TV有线电视cble TV单位成本CPP千人成本CPM累积听众数cumultive persons累积收听率cumultive rting时段组合dy-prt mix预定市场区域designted mrket res班车时间drive time首播辛迪加first-run syndiction毛评点gross rting points开机家庭HUT形象移植imgery trnsfer信息式广告informercil互相连接interconnect存货inventory地方时间locl time赔偿条件mke-goods广播电视网networks网外辛迪加off-network syndiction协办prticiption bsis占位价格preemption rte黄金时段prime time节目式广告PL节目收率视progrm rting节止编排形式progrmming formts视听率调查服务公司rting services电台指定时间run-of-sttion赞助sponsorship点播广播spot nnouncement点播广播spot rdio受众总数totl udience总体受众计划totl udience pln电视家庭TVHH特高频UHF甚高频VHF广告英语术语——互动媒介用语广告网络d networks广告查询d request横幅广告bnner阔幅说明书brodsides手册brochures商业回邮件business reply mil按钮button有线调制解调器cble-modem目录ctlogs光驱CD-ROM分类广告Web站clssified d Web site点击率click rte点进率click-throughs编辑名录compiled lists小甜饼cookies立体创意直邮cretive dimensionl direct miling 数字互动媒介digitl interctive medi直接电脑Direct PC直邮广告direct-mil dvertising折页folders主页home pges专属名录houselists内部刊物house orgns互动电视interctive TV互联网Internet互联网服务供应商Internet service provider插播广告interstitil关键词keyword电脑亭kiosk信件公司letter shop名录经纪人list broker邮件反应名录mil-response lists 明信片postcrds推播技术push technology销售信函sles letters搜索引擎serch engines邮简self-milers赞助sponsorship公告书sttement stuffersWeb浏览器Web browser网页Web pgeWeb电视Web TV万维网World Wide Web广告英语术语——户外媒介用语广告礼品dvertising specilty自动取款机TM基本巴士单位bsic bus展台booths路牌bulletin structure车内尾部招贴cr-end posters电影贴片广告cinem dvertising 名录directories8张招贴eight-sheet posters电子显示屏electronic signs陈列品exhibits陈列媒介exhibitive medi全面登场full showing全球定位系统GPS车内广告牌inside crds100露出数100showing户外媒介out-of-home medi车体招贴outside posters包装pckging奖品premiums产品安插product plcement登场showing看板spectculrs标准户外广告stndrdized outdoor dvertising 成品招贴stock posters优惠赠券tke-ones出租车外壳txicb exteriors终点站招贴terminl posters30张招贴架30-sheet poster pnel整车牌位totl bus商业展示会trde shows交通广告trnsit dvertising车站棚广州广告trnsit shelter dvertising录像手册video brochure广告英语术语——媒介策划用语广告印象dvertising impression广告反应曲线dvertising response curve注意度ttention vlue受众udience受众目标udience objectives间歇式排期blinking品牌开发指数brnd development index集中式bursting品种开发指数ctegory development index 发行量circultion持续性continuity持续式continuous schedule成本效益cost efficiency单位成本cost per point千人成本cost per thousnd创意组合cretive mix分布目标distribution objectives有效频次effective frequency有效到达率effective rech暴露值exposure vlue市场、资金、媒介、组合、方法5Ms起伏式flighting schedule频次frequency总印象gross impressions毛评点gross rting points市场mrkets组合mechnics媒介medi媒介策划medi plnning媒介载体medi vehicles讯息力度messge weight方法methodology组合媒介法mixed-medi pproch资金money驱动值motivtion vlue看见机会opportunity to see脉冲式pulsing schedule视听率rting到达率rech每册读者数reders per copy近期策划recency plnning路障式rodblocking外溢媒介spillover medi增效效应synergy电视户television households广告英语术语——媒介运用用语发行量审核局BC出血bleed批量折扣bulk discounts行业杂志business mgzines发行量审核circultion udit分类广告clssified ds纽约分类广告网络CNNY分类图片广告clssified disply ds截稿日期closing dte彩色样品纸条color strip混合收费制combintion rtes消费者杂志consumer mgzines合同收费制contrct rte赠阅发行controlled circultion联合形式coopertive/co-op progrms 千人成本CPM封面日期cover dte封面位置cover position购物杂志custom mgzine日报dily newsppers人口版demogrphic editions图片广告disply dvertising实际收费erned rtes农业刊物frm publictions统一收费制度flt rte香味纸条frgrnce strips频率折扣frequency discounts黄金版位full position门式折页gtefold地理版geogrphic editions基本发行量gurnteed circultion横向刊物horizontl publiction独立购物指南independent shopping guide 插页insert加插刊登通知insertion order岛形半版islnd hlves小单元junior unit地方城市杂志locl city mgzine杂志出版人协会MP媒介采购员medi buyer媒介标尺调查有限公司MRI全国性杂志ntionl mgzines全国性价格ntionl rte美国报业协会N报纸版面库NSB上市日期on-sle dte公开收费制度open rte订阅发行pid circultion自动弹启式广告pop-up d.自选版位费preferred-position rtes预印广告插页preprinted inserts初级发行量primry circultion清样proof copy公告public notice费率基准rte bse价目表rte crd阅读告示reding notice地区性刊物regionl publictions任意版位费制ROP dvertising rtes二级读者量secondry/pss-long redership欠资收费制short rte赛蒙斯市场调查局SMRB多胞胎版split runs标准广告单位SU标准收费与数据服务公司SRDS标准型报纸stndrd-size newspper周日增刊Sundy supplement小报型报纸tbloid newspper撕样ter sheets三维广告3-D ds纵向刊物verticl publiction数量折扣volume discounts周报weekly newsppers广告英语术语——销售用语广告津贴dvertising llownce回购津贴buybck llownce目录ctlog减价促销cents-off promotion套装赠送combintion offer公司大会与经销商聚会compny conventions & deler meetings 消费者销售推广consumer sles promotion竞赛contest联合广告coopertive/co-op dvertising优惠券coupons顾客终身价值customer lifetime vlue数据进入dt ccess数据管理dt mngement数据库dtbse数据库营销dtbse mrketing直接营销direct mrketing直接反应广告direct-response dvertising直接销售战略direct-sles strtegy直接销售direct selling陈列津贴disply llownce易地销售diverting电子优惠券electronic coupons提前购买forwrd buying广告插页free-stnding inserts游戏gme店内样品试用in-store smpling联络媒介linkge medi人员销售personl selling售点材料point-of-purchse mterils什锦袋装样品polybgging奖品premiums拉式战略pull strtegy推销奖金push money/spiffs推式战略push strtegy部分退款rebtes近期、频次、货币方程RFM formul销售推广sles promotion样品试用smpling货位津贴slotting llownce抽奖sweepstke电话营销telemrketing贸易广告trde dvertising贸易集中trde concentrtion贸易折扣trde dels贸易推广trde promotion广告英语术语——行政用语明确表示ffirmtive disclosure美国广告联盟F美国广告公司协会全国性广告主协会N商业促进局BBB停止/中止令cese-nd-desist order比较广告comprtive dvertising服罪判决书consent decree消费者保护团体consumer dvocte消费者信息网络consumer informtion networks 消费者保护主义consumerism版权copyright更正广告corrective dvertising欺骗性广告deceptive dvertising推荐endorsements道德广告ethicl dvertising联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FD知识产权intellectul property长期宏观论long-term mcro rguments全国广告处ND国家广告审查局NRB国家广告审查委员会NRC非产品事实nonproduct fcts营养标识与教育法Nutritionl Lbeling nd Eduction ct专利ptent隐私权privcy rights夸大puffery短期操纵论short-term mnipultive rguments社会责任socil responsibility潜意识广告subliminl dvertising证据substntition证实testimonils商标trdemrk不正当广告unfir dvertising美国专利与商标署U.S.Ptent nd Trdemrk Office网络广告名词解释一、以下是网络广告中常用名词的解释1.Bnner:横幅广告,一个表现商家广告内容的图片,放置在广告商的页面上,是互联网广告中最基本的广告形式,尺寸是480*60像素,或233*30像素,一般是使用GIF格式的图像文件,可以使用静态图形,也可用多帧图像拼接为动画图像。
艺术英语词汇大全
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艺术英语词汇大全在以下的文章中,我将为您提供一份详尽的艺术英语词汇大全。
该词汇表将包含各个领域的艺术术语,旨在帮助您更好地理解和掌握相关的专业词汇。
请阅读以下内容,以便您能够充分了解艺术领域的英语术语。
1.绘画与素描(Drawing and Sketching)绘画和素描是艺术创作中常见的表现方式。
以下是相关术语的解释:- Sketch(素描):用简洁的线条和轻微的阴影勾勒出形状和轮廓。
- Line(线条):通过不同的长度、粗细和方向来表达形状和结构。
- Shade(阴影):使用不同的灰度值和深浅来表现物体的光照和质感。
- Perspective(透视):根据物体与观察者之间的距离和角度,呈现真实的三维效果。
- Proportion(比例):在绘画过程中正确地描绘物体的大小和相对关系。
- Still life(静物画):以生活中的物体作为主题的绘画作品。
2.雕塑(Sculpture)雕塑是利用材料(如石头、木头、金属)将形状和结构赋予物体的艺术形式。
以下是相关术语的解释:- Sculptor(雕塑家):制作雕塑作品的艺术家。
- Statue(雕像):以人或动物为主题的实体雕塑。
- Carving(雕刻):使用刀具或其他工具在固体材料上刻出形状和图案。
- Casting(铸造):通过将熔化的金属倒入模具中制作雕塑作品。
- Abstract(抽象):基于形式和结构而不是可辨认的对象来创作雕塑。
3.绘画媒介(Painting Mediums)绘画媒介是指艺术家在绘画过程中使用的不同材料和工具。
以下是相关术语的解释:- Oil painting(油画):使用油画颜料和油基媒介来进行绘画。
- Acrylic painting(丙烯画):使用丙烯颜料和水基媒介来进行绘画。
- Watercolor painting(水彩画):使用水彩颜料和水基媒介来进行绘画。
- Canvas(画布):通常用于绘画的纺织品,可以涂上各种媒介。
新闻英语常用词汇与表达(完全整理)
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accredited journalist 特派记者accurate journalism 精确新闻学actuality 现场报道ad 广告adlib 即兴报道adman 广告商agony column 启事广告栏air 广播airdate 广播时间airing 正在播送airplay 电台唱片播送airspace 广告时间affair 绯闻anaglyph 彩色立体画anchor 新闻节目主持人anchor booth 播音室anecdotal lead 轶事性导语annals 编年史announcement 启事,简讯announcer 播音员announcer studio 播音室anonymous source 匿名消息来源ANSE 美国报纸主编协会apocryphal story 假新闻appropriateness 适宜性art 插图(总称)assistant editor 助理编辑associate editor 副编辑assignment 采写任务attribution 消息来源audience 受众audience survey 受众调查authoritative source 权威消息人士back alley news 小道消息back cover 杂志封底backgrounder 背景介绍back number/issue 过期报刊backup 后备记者bank/basement 副标题banner 通栏标题blanker head 通栏标题beat 采写范围beat reporter 分类专访记者big media 大媒介billboard 节目前插播bimonthly 双月刊bite 讲话录音biweekly 双周刊blackout 镜头隐去blacksmith 平庸记者blank 开天窗bleed 出血版(印至边沿)blowup 放大照片blue-pencil 改稿blurb 吹嘘性短文或广告board of editors 编委会body 正文boil 压缩篇幅boilerplate 补白新闻(硬凑内容)boldface 黑粗体字book page/review 书评bottom line 报刊印数bottom strip 沉底通栏box 花边新闻briefing 新闻发布会,吹风会bright 短趣文broadsheet 大开版报纸budget 当日要闻bureau 新闻办事处bulletin 新闻简报byline 署名文章call-in 受众来电节目camera crew 摄制组cameraman 摄影师candid 快照canned copy 同时被多家报纸发表的稿件canon of journalism 记者信条caps 大写字母caption 图片说明caricature/cartoon 漫画carry 刊登catch line 醒目标题catch penny 耸动性文章censor 审查centred head 中心式标题chart 每周流行音乐榜chat/talk show 脱口秀checklist 采访提纲chief editor 总编chitchat column 闲话栏circulation 发行量city article 金融商业新闻city page 金融和商业新闻版city desk/room 本地新闻部city edition 本地版classified ads 分类广告clean copy 誊清稿clean proof 清样clean start 开始播出closed circuit TV 闭路电视close-up 特写镜头code of ethics 新闻记者道德标准cold media 冷媒介cold news 旧闻cold type 照相制版collage 版面拼贴艺术colored news 主观报道color man 现场解说员column 栏目,专栏columnist 专栏作家combined lead 复合式导语comic strip 连环画comma chaser 文字编辑commentary 实况评论commentator 时事评论员commercial 商业广告commercial Broadcasting 商业广播communication channel 传播渠道communication media 传播媒介communication model 传播模式communication network 传播网络communique 新闻公报compose 排版continued story 连载故事continuity 串联词contributing editor 特约编辑contribution 投稿contributor 投稿人copy 文字说明copy desk 新闻编辑部copyedit 编辑稿件copyeditor 文字编辑copy fit 组排稿件copy flow 稿件处理过程copy taster 选稿人copy writer 撰稿人correction 更正启事correspondence 通讯员来稿correspondence column 读者来信专栏correspondent 驻外记者counter programming 竞争性节目编排cover 采写,报道coverage 新闻报道量cover girl 封面女郎cover story 封面报道covert coverage 隐性采访crawl 爬行字母credit line 署名行credits 片头片尾制作人员名单credo 记者信条critic 评论员critique 评论crop 剪辑图片crosshead 小标题crusade 宣传攻势cub 见习记者cushion 备用稿件cut 插图;删减cut line 插图说明daily 日报dateline 新闻电头dead-air 停播时间deck 副标题delayed lead 延缓式导语desk 报社编辑部dig 深入采访;追踪digest 文摘disk jockey 流行音乐节目主持人dispatches 电讯稿display ads 特排广告distortion 新闻失实documentary 纪实节目dope story 内幕新闻drop head 阶梯式标题drum beater 鼓吹者dub 为……配音ear 刊登小消息的报头左右上角editing cubicle 剪辑室editor-in-chief 总编辑editor notes 编者按editorial office 编辑部editorial 社论editorial page 社论版editorial policy 编辑方针editorial staff 全体编辑人员editorial work 编务electronic media 电子媒介electronic newspaper 电子报刊employment advertising 招聘广告enterprise copy 追踪报道evening paper 晚报exclusive 独家新闻exclusive interview 独家采访exclusive report 独家报道executive editor 执行编辑expose 新闻曝光extra 号外eye-account 记者见闻factual report 真实报道fairness doctrine 公开性原则fake report 失实报道faxed photo 传真照片feature 特写feature program 专题节目feedback 信息反馈field pickup 实况转播file 发稿filler 补白fill-up 小型插播节目final draft 定稿fireside speech/talk 广播电视演说/讲话five Ws of news 新闻五要素fixed position 固定时间播出的节目Fleet Street 舰队街(英国新闻界)fluff 口误folio 对开版报纸flag 报头;报名fold 折叠式印刷品folo 连续报道fortnightly 双周刊framework 新闻结构Fourth Estate 第四等级freedom of the press 新闻自由free-lance journalism 自由撰稿新闻业free-lancer 自由撰稿人free sheet 免费赠阅的报刊fringe time 非黄金时间front-page 头版fudge 最后新闻full position 报刊的醒目位置gag rule 言论限制gang interview 记者招待会ghost word 错别字glossy magazine 通俗杂志gossip colum 闲话栏gossip writer 社会新闻作家grapevine 小道消息gutter 中缝ham radio 业余无线电台hard news 硬新闻headline 新闻标题hearsay 小道消息HFR(hold for release)留存稿highlights 要闻hot news 热点新闻home news 国内新闻hookup 节目联播human interest 人情味illustration 插图index 今日要闻in-depth reporting 深度报道information source 消息来源instant replay 即时回放internal publication 内部刊物international news 国际要闻insert 插稿interpretative reporting 解释性报道invasion of privacy 侵犯隐私inverted pyramid 倒金字塔investigative reporting 调查性报道issue 期、号itinerating coverage 巡回采访journalese 新闻文体journalism 新闻业;新闻学journalist coinages 新闻造词journalist rules 新闻法规keyhole report 内幕新闻kill 退稿last-minute news 最后消息lay reader 一般读者layout 版面编排lead 导语leader 重要文章lead-in 导语;引言leading article 社论lead story 头条新闻legman 现场特派记者letter to the editor 读者来信libel 诽谤libelous report 诽谤性报道light literature 通俗文艺栏目literary criticism 文艺评论live 现场直播的local 本地新闻log 删减magazine show 专题节目mailer 邮递广告main fact lead 主要事实导语makeup 版面设计managing editor 新闻编辑man of the year 年度风云人物mass communication 大众传播mass media 大众传播媒介master head 报头栏matches, hatches, and dispatches 婚丧喜庆蓝media effect 媒介效果media image 媒介形象media independence 媒介独立mini-story 微型消息mini-torial 短评misreport 失实报道mobile television unit 电视转播车moderator 节目主持人monitor 监控montage 镜头合成mood 新闻基调morgue 报刊资料室morning paper 晨报mouthpiece 代言人muckraker 揭丑记者multi-deck headline 多层标题network time 联播时间news analyst 新闻评论员news beat 采访范围news blackout 新闻封锁news bulletin 新闻简报newscast 新闻广播news clue 新闻线索news commentary 新闻评论news conference 记者招待会news consumer 读者news coverage 新闻报道news dealer 报刊经销人news dispatches 电讯稿news film 新闻片news flash 快讯news gathering 新闻采访news huddle 新闻编辑会议news in brief 简明新闻newspaper group 报团news peg 新闻电头newsprint 新闻纸newsreel 新闻片news release 新闻稿newsroom 新闻编辑室news screening 新闻过滤news selection 新闻选择news service/agency 通讯社news sheet 报纸news source 新闻来源news stall 报摊news value 新闻价值news vendor 报贩news worthiness 新闻价值newsbreak 重要新闻报道night desk 夜班编辑部门night desk editor 夜班编辑nightside 晨报人员noise 电视电台杂音no-news lead 标签式导语non-news 非新闻稿note 随笔not for attribution 不宜公开的消息来源obituary 讣告off the air 停止广播off the record 不宜公开的报道official newspaper 机关报OIRT 国际广播电视组织one-shot 单行本one-screen report 现场报道on the air 正在广播中on-the-spot story 现场采访新闻op-ed page 社论对页评论版openness 透明度opinion leader 舆论领袖opinion poll 民意测验outside broadcast 实况转播overrun 超印overset 超排新闻稿overwrite 过度报道page makeup 版面设计page reform 改版page space 版面篇幅pagination 标注版面页码pan 遥摄镜头parajournalism 非常规新闻写作participation observation 体验生活paste-up 拼版patent insides 新闻内页patent outsides 新闻外页partisan press 政党报刊pay-TV 收费电视pegging 新闻背景penny press 大众报personal column 私人广告栏photojournalism 摄影新闻pickup 旧闻重叙pictorial 画刊picture director 图画编辑pilot 试播节目pipeline 匿名消息来源playback 回放plagiarism 剽窃,抄袭play list 节目播放单police beat 警事专访记者polish 改稿,润色pony edition 向海外发行的小型张pool 限额记者团popularization 通俗读物popular paper 大众报纸press association 报业协会press baron 报业大王pree book 剪报本press box 记者席press briefing 新闻发布会press bureau 新闻处press campaign 新闻宣传运动press card 记者证press clipping 简报press conference 新闻发布会press corps 记者团press digest 报刊文摘press kit 记者参考资料press law 新闻法press lord 报业大王press notice 报刊短评press partisanship 报界宗派press proof 清样press reader 清样校对员press release 新闻公告press run 报刊印数press secretary 新闻秘书press trust 报业托拉斯PR man 公关先生producer 制作人profile 人物专访;人物特写prominence 显著性proof reader 校对员provocative 报刊小品pseudonym 笔名pseudo event 假新闻public access 公共频道播送publicist 时事评论员publicity agent 广告员public libel 公开性文字诽谤public opinion poll 民意测验puff 吹捧性文章puffer 吹捧性文章作者Pulitzer Prize 普利策奖pulp 低级黄色报刊quality paper 高级报纸;严肃报纸quarterly 季刊quarto 四开报纸question lead 提问性导语quiz master 智力测验节目主持人quotation lead 引语性导语rack focus 调焦radio photo 传真照片rag 无聊小报rating 收听率;收视率readability 可读性reading matter 文字部分reading notice 文字广告reading public 读者大众recap 新闻提要release copy 预发新闻稿release date 发稿时间remote 实况转播remuneration 稿费;稿酬reportorial hat 采写任务reprint 转载reproduction proof 清样request 点播review 评论revise 改样round-up 综合消息roving correspondent 流动记者roving editor 流动编辑royalty 版税run-in 插版,插补running commentary 时事评论running story 连载故事run of schedule 按时播出run-over 转页刊登部分,超时播出部分scare head 特大新闻标题schools television 少儿电视节目scoop 抢手新闻,独家新闻secondary sources 间接消息来源second-cycle stories 连续追踪报道security blanket 新闻检查senior editor 高级编辑sensationalism 轰动效应sensational 轰动性的serial 连续剧sex scandal 桃色新闻;性丑闻shield law 新闻保障法shirttail 社论栏目shopper 商品信息报shorthand 速记showman 节目主持人sidebar 花絮新闻sidelight 杂闻,趣闻signoff 停止播送sign on 开始播送silly season (8/9)无聊季节simultaneous broadcast 联播时间single-copy sale (报刊)零售situationer 局势报道slanguage 大量使用俚语的文章slant 主观报道;片面报道sling ink 爬格子slogan 广告口号slotman 负责文字工作的副编辑slug 稿件内容提示词smash cut 跳切镜头snap shot 快照sob sister 写伤感报道的记者sob story 伤感报道society column 社交新闻栏目soft news 软新闻solicit 约稿special correspondent 特派记者spike 退稿splash 引人注目的报道split page 报纸内页头版sportscast 体育节目sports editor 体育新闻编辑sportswriter 体育记者spot 广告插播spot announcement 插播简讯spot news 现场报道spread 整版squib 小品文stble push 内部消息staff reporter 本报/本台正式撰稿人standby 备用节目standfirst 特写提示stand-upper 现场直播电视新闻stenograph 速记stereotyping 铅版印刷stone 拼版story 消息;稿件;文章straight news 纯消息报道stringer 特约记者;通讯员strip cartoon 连环漫画studio 演播室subeditor 助理编辑subhead 小标题;副标题subliterature 通俗文学subscription 征订subtitle 副标题Sunday features 周日特刊supplement 号外;副刊;增刊tabloid 通俗小报take the air 开始广播talkathon 马拉松式谈话节目talker 简短广告说明talk-in 来电直播节目talking head 特写镜头talk master 谈话节目主持人taste 新闻写作风格teaser 肩题,引题televised speech 电视讲话telly man 电视工作者think piece 时事短评thinker 时事评论thirst for news 新闻欲thumbnail 豆腐块文章tickler 记事本timeliness 时效性time slot 广播间隙time spot 广告时间tip 内幕新闻titbit 花絮,趣闻top line 大字标题top news 头条新闻,要闻track 移动摄像track-in 前移镜头,推进镜头tracking shot 移动镜头,跟踪镜头travelogue 游记trim 删改typeset 排字typesetter 排字工typo 排印错误ultra fax 电视电报;电视高速传真uncrowned king 无冕之王unidentified source 隐名消息来源unimpeachable source 消息可靠人士update 更新verbatim 一字不差的报道verite 实录技术vertical makeup 垂直式板式video art 电视艺术video commentator 电视新闻评论员videoconference 电视会议video land 电视业video nasty 恐怖电视片video piracy 电视片盗录video porn 色情电视片video verite 电视纪实拍摄videophone 电视电话vignette 花边文字visualizer 广告设计员voice-over 旁白vox pop 民众舆论want ad 征求广告war correspondent 随军记者wartime actuality shots 战时现场镜头watchdog 舆论监督weathercast 气象报道weatherman 气象报道员well-informed source/circle 消息灵通人士wide shot 广角镜头wire service 通讯社wooden head 沉闷的新闻标题word-of-mouth publicity 口头宣传working press 新闻界wrap-up 新闻综述yearly 年刊;年鉴yellow journalism 黄色新闻业zoom 调焦电视画面。
广告业常用英文术语english
![广告业常用英文术语english](https://img.taocdn.com/s3/m/6eecf63d6fdb6f1aff00bed5b9f3f90f77c64d5c.png)
广告业常用英文术语englishshare with all junior ad boys and girls :What You Should Know About Advertising你应该明白的广告英文知识What is advertising? 什么是广告?Build an impression on the consumer's mind in order to have consumers buy certain product..在消费者脑海中建立一个印象,使得消费者购买某项产品。
The impression is called brand.这个印象就是品牌。
So advertising is to build up the brand因此广告就是建立品牌。
1. How do we come out a piece of advertising 我们如何创作广告Client briefing 客户简报Research Recommendation 市场调研建议SWOT Analysis优劣势分析Advertising Strategy 广告策略Presentation 提案Creative Development 创意发想Creative Presentation 创意提案Media Planning 媒介计划Media Plan Presentation 媒介计划提案Creative Production 创意制作Media Placement 媒介投放Advertising Tracking 「.告F艮踪EC (East China)华东Editorial Calendar媒体刊登计划Effective Communications 有效传播Employee Compensation 员工薪酬Employee Relations 员工关系Environment Analysis 环境分析Environment Issues 环境问题Ethics of the Profession 职业道德Event Management 事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料(数字或者其他材料•)FAQ常见问题问答Fashion Business 时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management 财务管理Financial Communications 财经传播Flyer宣传单页Follow-up 跟进Forum论坛GCG (Grand China)大中国区Glossary词汇表Government Affairs 政府事务Government PR政府公关Government Relations 政府关系Govt (Government)政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR医院公关Human Resource Management 人力资源管理IMC (Integrated Marketing Communications)整合营传播Implementation 实施Incentive Plan 激励计划Industry Participation 行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management 整合管理Interactive PR 网上互动公关Internal Magazine 内部期刊Internal Communications System 内部传播系统Internal Communications 内部传播Internal Film内部电影Internal PR内部公关International PR 国际公关Internet Communications 网络传播Internet MediaCommunications 网媒传播Interpersonal Communications 人际传播Interpreter 翻译Interview专访或者面试Introduction Lantern 宣传幻灯Investor Relations 投资者关系Invitation Letter 邀请IPR (Institute of Public Relations)英国公共关系协会IPRA (International Public RelationsAssociation) 国际公共关系协会Issue Diagnosis 问题诊断Issues Management 问题管理ISV (Individual Software Vendor)独立软件开发商Job Evaluation 绩效考核Journalist 记者Key Media关键媒体Key Messages关键信息Keynote Speaker主题演讲人Keynote Speech 主题演讲LA ( Large Account)大客户LE (Large Enterprise)大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program 长期项目Lucky Draw 抽奖Marcomm (Marketing Communications)营销传播Market Analysis Report 市场分析报告Marketing Communications Mix 营销传播组合Marketing Communications 营销传播Marketing Strategy市场营销战略Marketshare市场份额Mass Media大众媒体MB (Medium business)中客户MC( Master of Ceremonies)主持人MC (Middle China)华中MD (Managing Director)董事总经理、执行董事Media Assistant 媒介助理Media Analysis 媒体分析Media Communications Strategy 媒体传播战略Media Communications 媒体传播Media Coverage媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations 媒介关系Media Research 媒体研究Media Tour媒体拜访或者媒体外出巡游Media媒体Meeting Agenda 会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology 方法论Ml (Mind Identity)企业理念识别Ml (Media Index)企业媒体声望指数Mindshare品牌影响力份额Miscellaneous 杂费Monthly Report 月报Multifunctional Task Force 多职能任务小组National Standards of the PR Professional Qualification国家公共关系职业资格标准NC (North China)华北NE (Northeast China)东北Negative Report 负面报道New Product Launch 新产品公布News Clipping 新闻剪报News Release新闻公布Newsletter jSiHNo-profit PR非营利机构公关Norms of Excellent PR Management 卓著公共关系管理标准NW (Northwest China)西北Objective Diagnosis 目标诊断Offering服务内容On Site现场Online Advertisement 线上广告Online Communications 线上传播Online Marketing Communications 线上.营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP (Out-of-Pocket)杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader 舆论领袖OUTCOMES Evaluation Tools 输出级评估工具OUTPUTS Evaluation Tools 效果级评估工具Outsourcing 外包OV (One Voice) 一个声音Photo Library 图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising)导购点广告Positioning 定位Post Event善后工作Poster海报Postmortem会后书面的简短总结报告Postscript 后记PR Agency公关公司PR Consulting Market公关顾问服务市场PRConsulting Practice 公关顾问实务PR Consulting Service 公关顾问服务PRConsulting Tools公关帧问工具PR Directorr公共关系总监PR Evaluation公关评估PR Event公关活动PR Guideline公关方针PR Management Working Code 公关管理工作准则PR Manager公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface 前言Presentation 演示、陈述President 总裁Press Conference新闻公布会Press Kit媒体新闻夹Press Release 新闻稿Print Media平面媒体Priority优先的Procurement Management 预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee 专业服务费Professional Grading 专业等级Project Life Cycle 项目生命周期Project Management 项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA (Public Relations Society of America)美国公共关系协会Pubic Opinion公众舆论Public Affairs 公共事务Public Relations Consulting 公关顾问Public Relations Crisis 公关危机Public RelationsManagement 公关管理Public Relations 公共关系Public Utility 公用事业Publicity 宣传Q&A问题问答Qualified Project Manager 合格的项目经理Quality Control 质量操纵Quality Management 质量管理Questionnaire 调查问卷Quotation 报价Real Estate 房地产Recommendatory 推荐信Recruitment 招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools研究工具Reseller经销商Retainer长期客户Review回顾、总结Risk Management 风险管理Roadshow巡展、路演Rude question不友好的问题SAE (Senior Account Executive)高级客户代表、高级客户主任SAM (Senior Account Manager)高级客户经理SB (Small business)小客户SC (South China)华南Scope Management 范畴管理Seminar研讨会Senior Consultant 高级顾问Senior Media Executive 高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利靛关系人Simultaneous interpretation 同声传译Slide幻灯片Slogan 口号Social Activities 社会活动Social Responsibility 社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts纪念品与礼品SOV (Share of Voice)Speaking with One Voice 用一个声音说话SpokesPerson Tips 发言人技巧Spokesperson 发n 人Sponsorship Planning 赞助策划Sponsorship 赞助Strategic Consulting 战略咨询Strategy Communications Systems 战略传播系统Strategy 战略Success Story成功故事Summary简介、概述Supplier供应商Survey调查SW (Southwest China)西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing 任务营销TBD (To be Detail)需更全面信息Team小组、团队Technical Article 技术文章Theme主题Time Management 管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications 双向传播Two-way Symmetry双向平衡模式Vendor供应商Venue会议地点Vertical media 行业媒体VI (Visual Identity)视觉识别VIP Speech讲话稿Virtual Computer 虚拟主机Vision愿景Voiceshare曝光信息份额VP (Vice President)副总裁VSB (Very smallbusiness)特小客户、超小客户Website Construction 网站建设Whitepaper 白皮书Workshops工作研讨Worldwide 全球特写feature articles以货代款in kind机构广告institutional advertising前期市场企业广告market prep corporate advertising营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling招贴posters传媒炒作press agentry传媒工具press/media kit 公共事务public affairs公共关系户public relations 公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赛场营销venue marketing新闻通报杀像video news release执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating 一刻平均占有率average quarter-hour share 交换辛:迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication形象移植imagery transfer信息式广告informercial互相连接interconnect广播电视网networks网外辛迪加off-network syndication协办participation basis占位价格preemption rate 黄金时段prime time节目式广告PLA节目收率视program rating行止编排形j弋programming formats视听率调查服务公司rating services电台指定时间run-of-station受众总数total audience总体受众计划total audience plan广告网络ad networks广告查询ad request横幅广告banner商业回邮件business reply mail 分类广告Web 站classified ad Web site编辑名录compiled lists 立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media 直邮广告direct-mail advertising 内部刊物house organs 互动电视interactive TV互联网Internet互联网服务供应商Internet service provider销售信函sales letters广告礼品advertising specialty展台booths路牌bulletin structure车内尾部招贴car-end posters 电影贴片广告cinema advertising 陈列媒介exhibitive media 全面登场full showing 车内广告牌inside cards户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums标准户外广告standardized outdoor advertising成品招贴stock posters优惠贿券take-ones商业展示会trade shows交通广告transit advertising广告英语术语一媒介策划用语广行印象advertising impression广告反应曲线advertising response curve注意度attention value 受众audience受众H 标audience objectives品牌开发指数brand development index品种开发指数category development index发行量circulation成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives仃效频次effective frequency有效到达率effective reach暴露值exposure value 频次frequency市场markets 组合mechanics 媒介media 媒介策划media planning 媒介载体media vehicles AEAccount Executive客户代表,或者客户执行。
(整理)历年艺术硕士MFA英语必考专业词汇.
![(整理)历年艺术硕士MFA英语必考专业词汇.](https://img.taocdn.com/s3/m/574152404b73f242336c5fa1.png)
历年艺术硕士MFA英语必考专业词汇中国教育在线讯距离2012年艺术硕士(MFA)考试还有4天时间。
小编认为,在最后的冲刺阶段,做题对考生快速提高分数的帮助不大。
中国教育在线建议考生合理支配最后的时间将以下广播电视、戏剧、音乐、电影、媒介、舞蹈等艺术硕士历年必考专业词汇牢牢记住,才能起到事半功倍的效果。
广播电视英语词汇broadcast, broadcasting 播送,播放,广播live broadcast 直接广播,直播rebroadcast 重播recorded broadcast, recorded transmission 录音后广播broadcasting station, transmitter 电台aerial 天线indoor aerial 室内天线network 广播网,电视广播网wave length 波长long wave 长波medium wave 中波short wave 短波kilocycle 千周echo chamber 回响室recording studio 录音棚sound recording 录音sound technician, sound engineer 录音师tape recorder 磁带录音机microphone 传声筒,话筒earphones 耳机loudspeaker 喇叭track 轨,声道recording head 录音磁头playback head 放音磁头erasing head 抹音磁头turntable 唱机转盘tone control 音调控制tuner knob, tuning knob 调谐钮frequency modulation 调频high fidelity, hi-fi 高保真interference 干扰valve 电子管(美作:tube)radio station 广播站radio engineering, radio-technology 无线电技术radio receiver, radio set, receiving set, wireless 收音机radio engineer 无线电工程师radio transmission 无线电广播radio transmitter 无线电广播发射机radio frequency 无线电广播频率dial 刻度盘to dial, to tune in 调谐signature tune 音调listener 听众VHF 甚高频,特高频UHF 超高频NTSC NTSC制式PAL PAL制式SECAM SECAM制式to televise, telecast, television broadcasting 电视播送colour television 彩色电视closed-circuit television 闭路电视telecommunication satellite 通信卫星television set, television receiver 电视接收机,电视机screen 屏幕the small screen 小屏幕channel selector 频道选择器definition 清晰度cathode-ray tube 阴极射线管to scan, scanning 扫描scanning beam 扫描线contrast 对比度brightness 亮度chrome 色度hue 色调picture 画面test chart 调试卡,测试图framing 图像定位televiewer, viewer 电视观众television camera 电视摄像机cameraman 摄像师console 控制台relay 中继relay station 中继站video 视频的magnetoscope 验磁器kinescope 电视显像管to programme 制作节目(美作:to program) programming 节目制作(美作:programing) programmer 节目制作者(美作:programer)live programme 实况转播(美作:live program) production 制片to produce 录制,制片producer 制片人announcer 播音员news bulletin, newscast 新闻news flash 最后新闻newsroom 新闻编辑室to interview, interview 采访interviewer 采访记者TV play 电视剧TV play series 电视连续剧telefilm 电视片script 剧本shooting, to shoot 录制shot 景close shot 近景dolly 摄影推车set 布景set designer 布景师lighting engineering 照明技术lighting engineer 照明师lighting effects 灯光效果spotlight, spot 聚光灯rehearsal 试录makeup girl 化妆师sound effects 音响效果background music 背景音乐special effects 特技效果戏剧英语词汇ragedy 悲剧one-act play 独幕剧opera 歌剧farce 滑稽戏, 趣剧(stage) play 话剧Beijing opera 京剧historical play 历史剧puppet show 木偶戏(a play) in three acts and five scenes 三幕五场(剧)comedy 喜剧operetta 小歌剧pantomime 哑剧playwright 编剧,剧作家dress rehearsal 彩排traditional theatrical pieces 传统剧目director 导演climax 高潮libretto 歌剧脚本intermezzo 间奏曲part, role 角色title role 剧名角色rehearsal 排演plot 情节episode 情节中的插曲character 人物stage version 上演本(one's) lines 台词prologue 序幕leading role (character) 主角chief actress 女主角chief actor 男主角to present on the stage 搬上舞台to rehearse 排演to play the role of ... 扮演(某一角色) to put on a play 演出,上演announcer, master of ceremonies 报幕员repertoire 保留节目(总称)scenery, decor 布景scene-painter 布景画家setting designer 布景设计人scene-man 布景员properties, props 道具property man 道具管理员top light 顶灯costume 服装farewell performance 告别演出back stage 后台applause 喝采make-up 化装make-up man 化装师dressing room 化装室foot light 脚灯synopsis 剧情简介company, troupe 剧团spotlight 聚光灯curtain 幕first performance, premiere 首次演出prompter 提词人prompters' box 提词厢stage 舞台stage manager 舞台监督stage effect 舞台效果stage illumination, lighting 舞台照明interval, intermission 休息revolving stage 旋转舞台mobile troupe 巡回演出队art director 艺术指导sound effect 音响效果possible encore 预备节目orchestra pit 乐池to applaud 喝彩The curtain falls. 幕落The curtain rises. 幕启to present a bouquet (a basket of flowers) to ... 献花to answer a curtain call; to respond to a curtain call 谢幕Encore! 再来一次to give an encore 再唱(演奏)一次box 包厢exit 出口cinema 电影院gallery 顶层楼座opera house 歌剧院audience, spectators 观众aisle (座位中的)走道programme 节目单theatre 剧院opera glasses 看戏望远镜house full, full house 客满,满座auditorium 礼堂upper circle 楼厅(二楼)后座dress circle 楼厅(二楼)前座open-air theatre, amphitheatre 露天剧场puppet show theatre 木偶剧场usher 男引座员usherette 女引座员row 排day show matinée 日场entrance 入口balcony 三层楼座box-office, ticket office 售票处refreshments room 小吃部lobby, foyer 休息室evening show 夜场cloakroom 衣帽间concert hall 音乐厅morning show 早场pit 正厅后座stalls 正厅前座seat 座位to book seats, to book tickets 订票to queue up for tickets 排队买票音乐英语词汇sharp 高半音符号,升号flat 调号natural (sign) 本位号staff, stave 五线谱A,B,C,D,E,F,G 唱名la,si,do,re,mi,fa,solG clef, treble clef 高音谱号F clef, bass clef 低音谱号C clef, tenor clef, alto clef 中音谱号semibreve 全音符(美作:whole note)minim 二分音符(美作:halfnote)dotted crotchet 四分音符(美作:dotted note,quarter note) quaver 八分音符(美作:eighth note)semiquaver 十六分音符(美作:sixteenth note)demisemiquaver 三十二分音符(美作:thirty-second note) hemidemisemiquaver 六十四分音符(美作:sixty-fourth note) rest 休止符crotchet rest 四分休止符(美作:quarter rest)semitone 半音pause 休止time, bar 拍子rhythm 节奏three-four time 三四拍子syncope, syncopation 切分音tone 音程pitch 基音音乐major key 大调minor key 小调scale 音阶arpeggio 琶音solfeggio 视唱solmization 阶名唱法diapason, range 音域tuning fork 音叉metronome 节拍器chord 和弦,谐音cadence 调音counterpoint 多声部音乐lyrics, words 歌词score 总谱,乐谱orchestra 乐队conductor 乐队指挥baton 乐队指挥棒band 管乐队solo 独奏,独唱duet, duo 二重奏,二重唱trio 三重奏,三重唱quartet, quartette 四重奏,四重唱quintet 五重奏,五重唱choir, choral society 合奏,合唱电影英语词汇second-run cinema 二轮影院art theatre 艺术影院continuous performance cinema 循环场电影院film society 电影协会,电影俱乐部 (美作:film club) film library 电影资料馆premiere 首映式film festival 电影节distributor 发行人Board of Censors 审查署shooting schedule 摄制计划censor's certificate 审查级别release 准予上映banned film 禁映影片A-certificate A级(儿童不宜)U-certificate U级X-certificate X级(成人级) direction 导演production 制片adaptation 改编scenario, screenplay, script 编剧scene 场景exterior 外景lighting 灯光shooting 摄制to shoot 拍摄dissolve 渐隐,化入,化出fade-out 淡出fade-in 淡入special effects 特技slow motion 慢镜头editing, cutting 剪接montage 剪辑recording, sound recording 录音sound effects 音响效果mix, mixing 混录dubbing 配音postsynchronization 后期录音合成studio 制片厂,摄影棚(motion)film studio 电影制片厂set, stage, floor 场地properties, props 道具dolly 移动式摄影小车spotlight 聚光灯clapper boards 拍板microphone 麦克风,话筒boom 长杆话筒scenery 布景 camera 摄影机shooting angle 拍摄角度high angle shot 俯拍long shot 远景full shot 全景close-up, close shot 特写,近景medium shot 中景background 背景three-quarter shot 双人近景pan 摇镜头frame, picture 镜头still 静止double exposure 两次曝光superimposition 叠印exposure meter 曝光表print film, motion picture 影片,电影 (美作:movie) newsreel 新闻片,纪录片documentary (film) 记录片,文献片filmdom 电影界literary film 文艺片musicals 音乐片comedy 喜剧片tragedy 悲剧片dracula movie 恐怖片sowordsmen film 武侠片detective film 侦探片ethical film 伦理片affectional film 爱情片erotic film 黄色片western movies 西部片film d'avant-garde 前卫片serial 系列片trailer 预告片cartoon (film) 卡通片,动画片footage 影片长度full-length film, feature film 长片short(film) 短片colour film 彩色片 (美作:color film)silent film 默片,无声片dubbed film 配音复制的影片,译制片silent cinema, silent films 无声电影sound motion picture, talkie 有声电影cinemascope, CinemaScope 西涅玛斯科普型立体声宽银幕电影,变形镜头式宽银幕电影cinerama, Cinerama 西涅拉玛型立体声宽银幕电影,全景电影title 片名original version 原著dialogue 对白subtitles, subtitling 字幕credits, credit titles 对原作者及其他有贡献者的谢启和姓名telefilm 电视片reel, spool (影片的)卷,本sound track 音带,声带showing, screening, projection 放映projector 放映机projection booth, projection room 放映室panoramic screen 宽银幕actors 电影演员cast 阵容film star, movie star 电影明星star, lead 主角double, stand-in 替身演员stunt man 特技替身演员extra, walker-on 临时演员character actor 性格演员regular player 基本演员extra 特别客串film star 电影明星film actor 男电影明星film actress 女电影明星support 配角util 跑龙套adapter 改编scenarist, scriptwriter 脚本作者dialogue writer 对白作者production manager 制片人producer 制片主任film director 导演assistant director 副导演,助理导演cameraman, set photographer 摄影师assistant cameraman 摄影助理property manager, propsman 道具员art director 布景师 (美作:set decorator) stagehand 化装师lighting engineer 灯光师film cutter 剪辑师sound engineer, recording director 录音师script girl, continuity girl 场记员scenario writer, scenarist 剧作家媒介英语词汇accredited journalist n. 特派记者advertisement n.广告 .advance n.预发消息;预写消息affair n.桃色新闻;绯闻anecdote n.趣闻轶事assignment n.采写任务attribution n. 消息出处,消息来源back alley news n. 小道消息backgrounding n.新闻背景Bad news travels quickly. 坏事传千里。
媒介英语词汇
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Free Journalism DictionaryA glossary of terms, words, slang and shop talk used in the journalism, book publishing, printing, and writing professions.adAdvertisement.addCopy to be added to a story already written.advance1. A preliminary story describing a future event.2. To move a story up in priority("We're advancing the scandal story to the front page.")angleThe aspect emphasized in a story.assignmentThe task or story a reporter must cover.background1. A story that is not assigned a deadline. (See also "backgrounder.")2. Any information that is given to reporter not specifically for a quote, but for general information on a subject.backgrounderA story that details the background of a subject. ("I'm assigned to do a backgrounder on the new company.")bankSee deck.bannerA headline that extends across the page or screen.beatThe area or subject matter that a reporter regularly covers.blind interviewAn interview which does not give the name of the person interviewed.blurbShort phrase issued by a publisher to promote the sale of a book."Book-on-demand"; method of book printing where each book is produced as it is ordered.boil downTo reduce in size.break1. The time when a story has been published. ("When did that story break?")2. The first news source to report a story. ("An indie Web site first broke the scandal.")briefA brief story.bump1. To move something ahead or behind schedule. ("We're going to bump this story up to Tuesday.")2. To increase or decrease. ("We'll bump your payment up to compensate you for the extra work you did.")bylineThe author's name at the beginning of a story.captionThe descriptive text for an illustration; often credits the name of the photographer or artist who made the illustration. Also "cut line" or "cutline."caseboundSee "hardbound."clipA collection of a writer's previously published work, used to show the talent and interests of a writer. ("Can you send me some clips on the subject?")codexA book made of bound pages.copyThe text of a story.copyreaderOne who edits and gives headlines to news stories.To research and put together a story.creditAcknowledging the source for a given fact.cubA beginning reporter. Also "rookie."cutRemove a portion of a story.cut lineSee "caption."dailyA publication that publishes every day.deckPart of the headline which summarizes the story. Also "deck copy," "bank."dog watchSee "lobster shift."editorializeTo inject the opinion of the writer in a story.fillerShort news stories or tidbits used to fill space.flakA low-position spokesperson for a company.flashShort news summary of an event.follow-upA story that gives new developments about the subject of a previously published story.folioPage number.fotoPhotograph.Photographer.freelancerOne work works for himeself, and is not employed by the publisher; a freelance assignment is one given to a writer not employed by the publisher. Also "free-lancer."fyiFor your information.getA very good, or exclusive, interview.grafParagraph.hardboundA codex book whose cover material is hard and not flexible. Also "hardback" or "casebound."headSee "headline."headlineTitle of a story.inset1. Correcting copy inserted into a piece that is already typeset.2. Any material inserted into something larger: pages, copy, illustration, advertisements. ("The corrections in the book's new edition were made with inset copy -- you can see that the typeface is slightly different.")journo1. Journalist.2. Journalism.kickerThe first sentence or first few words of a story's lead, set in a font size larger than the body text of the story.killTo delete copy; to remove an item from the publication schedule ("In light of the airplane tragedy, the editor decided to kill the airline humor story.")kill feeFee paid to reporter for a killed story; usually a percentage of the normal fee.leadThe lead paragraph or sentence in a story.ledeSee "lead."leg manA reporter who gathers news.libraryA publication's private collection of files, clips, illustrations, prepared bios/obits, etc.lobster shiftWorking in the hours after a publication has gone to print.mastheadThe page of a publication that gives its staff and editorial information.morgueSee "library."mug shotA head-and-shoulders picture of an individual.net salesNumber of actual sales of a book (ie, not counting copies sent to distributors and later returned).nut grafParagraph in a story containing the "meat" details of what the story is all about, often directly following an anecdotal lead.obitObituary.on specSubmitting a piece on the "speculation" that the editor will accept it, a practice more new free-lancersop-ed"Opposite editorial" -- features page usually printed opposite a newspaper's editorial page, often containing pieces presenting a position on an issue which is the opinion of the author and not necessarily (or usually) the opinion of the paper.Also "O&E."orphanA single line of text beginning a paragraph or section of text and appearing at the bottom of a page.padTo make longer.paste-upA page's individual elements assembled in its layout on a board (usu. by _pasting_ or taping); used to make the photographic plates which are then printed.picPicture or illustration.pitchStory idea sent to an editor by a reporter.pixPictures.play upEmphasize. ("Why don't you play up the infidelity angle?")porkMaterial held for later use, if needed.POD"Print-on-demand." See BOD.pull quoteA quotation from an article, sometimes edited for brevity, displayed in larger type as a figure to the body of the article. (Also "pullquote.")puffEditorialized, complimentary statements in a story.puff pieceA news story that contains a lot of puff.queryA pitch, usually for longer, editorial or magazine pieces.redletterExclusive, breaking news coverage of a major news event, printed in red type.retractionA publication's withdrawal of a previously-published story orfact. ("The _Times_ retracted their comments on the man.")revisionA re-written or improved story, often with additional quotes or facts.rookieSee "cub."run1. To put an item on schedule for publication ("Let's run this item in the gossip column.")2. A reporter's beat.sacred cowNews or promo material which a publisher or editor demands be published, often for personal reasons.scoop1. An exclusive or first-published story. ("That story you did was a nice scoop.")2. A synonym for "tip." ("I got another great scoop from her.")sell-throughPercentage amount of net sales for a book.shortSee "brief."sourceAn individual whose statements are used for material in a story.specSee "on spec."stetProofreader's mark for "restore to condition before mark up."street editionThe edition of a newspaper that comes out first and is available "on the streets" such as at newsstands.subheadA smaller one-line headline for a story.TKProofreader's insertion mark for data "to come"; also "TKTK."takeA section of a running story.tie backSee "tie in."tie inPart of the story that reiterates past events in order to make recent developments clear. Also "tie back." ("Your piece is good, but the tie-in is weak.")tipInformation about a potential story that has not been broken.top headsHeadlines at the top of a column.trimTo reduce the length of a story.vetweeklyA publication that publishes once a week.widowA single line of text ending a paragraph or section of text andappearing at the top of a page.accredited journalist n. 特派记者advertisement n.广告.advance n.预发消息;预写消息affair n.桃色新闻;绯闻anecdote n.趣闻轶事assignment n.采写任务attribution n. 消息出处,消息来源back alley news n. 小道消息backgrounding n.新闻背景Bad news travels quickly. 坏事传千里。
传播学英语词汇
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传播学英语专业词汇传播Communication 内向/自我传播Intrapersonal Communication人际传播Interpersonal Communication 群体传播Group Communication组织传播Organization Communication 大众传播Mass Communication单向传播One-Sided Communication 双向传播Two-Sided Communication互动传播Interactive Communication 媒介Media大众传播媒介Mass Media 新媒介New Media 新闻洞News Hold新闻价值News Value 传播者Communicator 主动传播者Active Communicator 受传者/受众/阅听大众Audience 受众兴趣Audience Interest受众行为Audience Activity 信息Information 信号Signal 讯息Message信息熵Entropy 冗余/冗余信息Redundancy 传播单位Communication Unit奥斯古德模式Osgood Model 编码Encode 解码Decode 信源Source传播的数学理论Mathematical Theory of Communication传播渠道Communication Channel 有效传播Effective Communication传播效果Effects知识沟Knowledge-Gap 使用与满足模式Uses and Gratifications Model使用与依从模式Uses and Dependencys Model 口传系统System of Oral Communication 地球村Global Village 内爆Implosion 全球化Globalization本土化Localization 数字化Digitalization 电子空间Cyber Space文化帝国主义Culture Imperialism 跨文化传播Intercultural Communication守门人Gatekeeper 新闻采集者News Gatherers 新闻加工者News Processors模式Model 有线效果模式Limited Effects Model适度效果模式Moderate Effects Model 强大效果模式Powerful Effects Model子弹论Bullet Theory两级传播模式Two-Step Flow Model 多级传播模式Multi-Step Flow Model沉默的螺旋模式Spiral of Silence Model 劝服传播Persuasive Communication议程设置模式the Agenda-Setting Model 时滞Time Lag最合适效果跨度Optimal Effects Pan 时间跨度Time Span 公众舆论Public Opinion 选择性接触Selective Exposure 选择性注意Selective Attention选择性理解Selective Perception 选择性记忆Selective Retention可信性提示Credibility Heuristic 喜爱提示Liking Heuristic共识提示Consensus Heuristic 意识形态Ideology 霸权Hegemony权力话语Power Discourse 视觉文本Visual Text 文本Text超级文本Hypertext 结构主义Constructionism 解构主义Deconstructionism 文化工业Culture Industry 大众文化Mass Culture 文化研究Cultural Studies 符号学Semiotics/Semiology符号Sign 能指与所指Signified/Signifier 非语言符号Nonverbal Sign非语言传播Nonverbal Communication 意指Signification话语理论Theories of Discourse文化期待Culture Expectations 文化批判Culture Criticizing 范式Paradigm叙事范式Narrative Paradigm 强语境High Context 弱语境Low Context功能理论Functionalism 话语分析Discourse Analysis传播的商品形式the Commodity Forms of Communication 受众商品Audience Commodity 商品化Commodification 空间化Spatialization结构化Structuration媒介集中化Media Conglomeration 传媒产业Media Industry注意力经济Attention Economy 媒介竞争Media Competition传媒英语专业词汇accredited journalist n. 特派记者advertisement n.广告.advance n.预发消息;预写消息affair n.桃色新闻;绯闻attribution n. 消息出处,消息来源back alley news n. 小道消息back grounding n.新闻背景body n. 新闻正文boil vt.压缩(篇幅) box n. 花边新闻brief n. 简讯bulletin n.新闻简报byline n. 署名文章contribution n.(投给报刊的)稿件;投稿contributor n.投稿人copy desk n.新闻编辑部correspondent n.驻外记者;常驻外埠记者cover vt.采访;采写covert coverage 隐性采访;秘密采访daily n.日报dateline n.新闻电头deadline n.截稿时间dig vt.深入采访;追踪(新闻线索);“挖”(新闻) digest n.文摘。
英语报刊常见词汇
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英语报刊常见词汇accredited journalist n. 特派记者 advertisement n.广告advance n.预发消息;预写消息affair(e) n.桃色新闻;绯闻anecdote n.趣闻轶事assignment n.采写任务attribution n. 消息出处,消息来源back alley news n. 小道消息back grounding n.新闻背景Bad news travels quickly. 坏事传千里。
banner n.通栏标题beat n.采写范围 blank vt. "开天窗" body n. 新闻正文boil vt.压缩(篇幅) box n. 花边新闻brief n. 简讯bulletin n.新闻简报byline n. 署名文章caption n.图片说明 caricature n.漫画carry vt.刊登 cartoon n.漫画censor vt. 审查(新闻稿件),新闻审查chart n.每周流行音乐排行版clipping n.剪报 column n.专栏;栏目columnist n.专栏作家 continued story 连载故事;连载小说contributing editor 特约编辑contribution n.(投给报刊的)稿件;投稿contributor n.投稿人copy desk n.新闻编辑部copy editor n.文字编辑correction n.更正(启事) correspondence column读者来信专栏 correspondent n.驻外记者cover vt.采访;采写 covergirl n. 封面女郎covert coverage 隐性采访;秘密采访crop vt.剪辑(图片) crusade n.宣传攻势cut n.插图 vt.删减(字数)cutline n.插图说明daily n.日报 dateline n.新闻电头deadline n.截稿时间dig vt.深入采访;追踪(新闻线索);“挖”(新闻)digest n.文摘editorial n.社论editorial office 编辑部editor's notes 编者按exclusive n.独家新闻expose n.揭丑新闻;新闻曝光extra n.号外eye-account n.目击记;记者见闻faxed photo 传真照片feature n.特写;专稿feedback n.信息反馈file n.发送消息;发稿 filler n.补白First Amendment (美国宪法)第一修正案(内容five "W's" of news 新闻五要素有关新闻、出版自由等)flag n.报头;报名 folo (=follow-up) n.连续报道Fourth Estate 第四等级(新闻界的别称) freedom of the Press 新闻自由full position 醒目位置 free-lancer n.自由撰稿人Good news comes on crutches. 好事不出门。
新闻专业英语词汇
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新闻专业英语词汇新闻专业英语词汇Aaction photography 带动作的摄影actors 职业演员alternative locations 候选(备用)外景照片American Federation of Musican 美国音乐家协会American Federation of Televis 美国广播电视演艺人员协会animated graphics 单格动画图形animated titles 动画式片头animation 动画animatic stand 动画摄制固定架animators 动画家arrangement 编曲art director 艺术指导asa 感光度(感光速度系数)assistant camera person 助理摄影师assistant director 助理导演association of independentcommercial producers.aicp 独立广告影片制作人协会aUDIO 声部audio master 声音母带audio mixer 混音师audio post-production 声部后制作audition 试镜会authority 权威人士accredited journalist n. 特派记者advertisement n.广告.advance n.预发消息;预写消息affair n.桃色新闻;绯闻anecdote n.趣闻轶事assignment n.采写任务attribution n. 消息出处,消息Bbackdrops 背景布幕backlit 后面打光barcode standard 条码格式barn doors 遮光板best boy 灯光助理billdding package 套装议价组合billboards 户外看板bin monitor 显像储藏室blow-up 放大boom person 吊杆控制员boom up 把摄影机升高back alley news n. 小道消息continued story 连载故事;连载小说contributing editor 特约编辑contribution n.(投给报刊的)稿件;投稿contributor n.投稿人copy desk n.新闻编辑部copy editor n.文字编辑correction n.更正(启事) correspondence column读者来信专栏correspondent n.驻外记者;常驻外埠记者cover vt.采访;采写cover girl n. 封面女郎covert coverage 隐性采访;秘密采访crop vt.剪辑(图片)crusade n.宣传攻势cut n.插图vt.删减(字数)cut line n.插图说明Ddaily n.日报dateline n.新闻电头deadline n.截稿时间dig vt.深入采访;追踪(新闻线索);"挖"(新闻)digest n.文摘Demo 音乐样本带demonstration commercial 展示广告iffusion filters 柔焦滤镜或柔光镜Digital Audio Tape DAT数字音频磁带Digital Video Effect DVE数字影像效果digital audio workstations 数字录音工作站digital film system 数字化影像系统digitized computerization 数字化电脑处理digitizing 数字化diopters 屈光镜director costs 直接成本director of photography DP摄影导演dolly grip 摄影机车台场务dolly in 整部摄影机向前移动dolly moves 前后移动dolly track 摄影机移动轨道doubles 替身演员diubling 替身戏down-the-line-renewnals 续约费用E editorial n.社论editorial office 编辑部editor's notes 编者按exclusive n.独家新闻expose n.揭丑新闻;新闻曝光extra n.号外eye-account n.目击记;记者见闻edge numbers 片边号码Edit Decision List EDL剪辑点决定表edit-and-assemble monitor 剪辑及组合用的监视器editing 剪辑editors 剪辑师electrician 灯光师electronic chips 电脑晶片electronic pen 电子感应笔electronic pixels 电子像素erasa-and-reuse 洗掉再重录emotional response 情感反应emulsions 感光乳剂exaggeration 夸张效果exposed negative film can 曝过光的底片盒Ffaxed photo 传真照片feature n.特写;专稿feedback n.信息反馈file n.发送消息;发稿filler n.补白First Amendment(美国宪法)第一修正案(内容有关新闻、出版自由等)five "W's" of news 新闻五要素flag n.报头;报名folo (=follow-up) n.连续报道Fourth Estate 第四等级(新闻界的别称)freedom of the Press 新闻自由free-lancer n.自由撰稿人full position 醒目位置fade in 淡入fade out 淡出Federal Communications Commission FCC联邦传播委员会Federal Trade Commission FTC联邦贸易委员会fiber optics 光线film library 影片资料库film scanner 底片扫描机film stocks 底片材料、拍摄片Final 最后成本明细表fine-tuning 微调finishing 最后完成作业finishing facilities 后制单位first bid 包工议价first cut 首次剪辑first generation 原版flying camera people 空中摄影师focus 焦距focus groups 小组讨论(分组座谈会)forum 讨论会frame-by-frame filmmakers 逐格影片制作人free-lance casting director 自由的演员指导Free-lancers 自由工作者full animation 完全动画full-scale occean liner 比例1比1的外海邮轮Ggaffer (鱼叉人),灯光师的俗称generator plot 概括性的创意构想graphic demonstration 图象展示graphics estimating sheets 影像估价单grapevine n.小道消息gutter n.中缝Hhangs wallpaper 壁挂纸head electrician 首席灯光师high -angle lights 高角度灯光high-definition TV HDTV 高解析度电视系统high-lights 强光high-speed strobe-lighr flash 高速频闪闪光灯house location 外景房屋hard news 硬新闻;纯消息headline n.新闻标题;内容提要hearsay n.小道消息highlights n. 要闻hot news 热点新闻human interest 人情味Iinternational Alliance of Theatrical stage Employee IATSE国际戏剧雇员联盟in-depth reporting 深度报道insert n.& vt.插补段落;插稿interpretative reporting 解释性报道invasion of privacy 侵犯隐私(权) inverted pyramid 倒金字塔(写作结构)investigative reporting 调查性报道Jjerky motions 把场景急拉的动作journalism n.新闻业;新闻学Journalism is literature in a hurry 新闻是急就文学.journalist n.新闻记者Kkey frame 主要画格KeyCode.Kodak 柯达底片边缘印的条码key frame 主要画格kill vt.退弃(稿件);枪毙(稿件)Llayout n.版面编排;版面设计lead n.导语libel n. 诽谤(罪)level angle 水平角度library music 音乐资料库light meter 测光表line up 校准lines 台词live-action filming 实景拍摄片制作live-action photography 实景摄影live-action shooting 实景拍摄local-access cable channels 地区性有线频道location search 勘景log 拍摄日志long shot 远景镜头low angle 低角度lucas Films 卢卡斯影业Mmagnetic tape 磁性录音带makeup artist 美容师manipulation 操纵metamorphic animation 变形动画micro-markets 微众市场mixer 混音师modeling 模型制作montage 蒙太奇morph 型变makeup n. 版面设计man of the year 年度新闻人物,年度风云人物mass communication 大众传播(学) mass media 大众传播媒介master head n.报头;报名media n.媒介,媒体morgue n.报刊资料室Nnews agency 通讯社news clue 新闻线索news peg 新闻线索,新闻电头newsprint n.新闻纸news value 新闻价值No news is goodnews.没有消息就是好消息;不闻凶讯便是吉。
国民经济常用英语词汇
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国民经济常用英语词汇导语:国民经济是指一个现代国家范围内各社会生产部门、流通部门和其他经济部门所构成的互相联系的总体。
下面是收集的国民经济常用,希望对你有帮助!trade agreement 交易协议trade by agreement 协议交易trade deficit 贸易逆差trade fair 交易市场trade in technology 技术贸易transmission medium 传输媒介Transnational 跨国的transnational enterprise 跨国企业Transparency 透明度transparency of market 市场透明度transparency of operation 经营透明度Transportation 运输Treasury 国库,金库treasury bill 短期国库券treasury bond 长期国库券Treasury Department 美国财政部treasury deposit 国库存款Treatment 待遇national treatment 国民待遇Trend 趋势,倾向trend analysis 趋势分析trend parison 趋势比较trends of the market 市场趋势Triangular debt 三角债Trade 交易,贸易,商业barter trade 易货贸易frontier trade 边境贸易trade integration 贸易一体化trade mark registration 商标trade negotiation 交易谈判trade share 交易份额trade surplus 贸易顺差,贸易盈余transit trade 过境贸易Trading 商业,贸易trading capital 商业资本trading range 成交价幅度Turnover 周转率,周转turnover of capital 资本周转率turnover of current capital 流动资金周转率turnover of fixed assets 固定资产周转率turnover of inventory 库存周转率turnover of investment 投资周转率turnover rate of current capital 流动资金周转率Ultimate 最终的,最后的ultimate cost 最高费用ultimate liability 根本责任,最终责任ultimate purchaser 最终购置者ultimate risk 最终风险Unaeptable 不可承受的unaeptable price 不可承受价格。
广告行业必须用到的英语词汇
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控险家explorer
事实型思维fact-based thinking
信息性informational
社论式广告advertorial
倡导广告advocacy advertising
伏击式营销ambush marketing
视听材料audiovisual materials
故事板草图storyboard roughs
直截了当式straight announcement
直接推销式正文straight-sellcopy
副标题subhead
标题句taglines
证言testimonial
正文text
主题句theme lines
小样thumbnail
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广告行业必须用到的英语词汇
导语:广告是为了某种特定的需要,通过一定形式的媒体,公开而
广泛地向公众传递信息的宣传手段。下面是YJBYS小编收集整理的广
告行业必须用到的英语词汇,欢迎参考!
艺术方向art direction
艺术家artist
美术总监art director
大创意big idea
头脑风暴法brainstorming
特写feature articles
内部通报house organ
以货代款in kind
机构广告institutional advertising
游说lobbying
前期市场企业广告market prep corporate advertising
营销公关marketing public relation
公告牌bulleting boards
社会参与cห้องสมุดไป่ตู้mmunity involvement
常用广告英语词汇
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常用广告英语词汇常用广告英语词汇汇总告是为了某种特定的需要,通过一定形式的媒体,公开而广泛地向公众传递信息的宣传手段,广告有广义和狭义之分。
以下是小编·整理的常用广告英语词汇汇总,希望大家喜欢。
1.advertising Agency广告公司2.advertising Agent广告代理人3.advertising Research广告调研4.anatomy of a Sale销售分析5.art Director美术指导6.bill Boards路牌广告7.body Copy广告正文8.broadcast Advertising广播广告9.buying motive购买动机10.classified Advertising分类广告mercial Advertising商业广告1 2.consumer Advertising消费者广告13.creative platform创意大纲14.direct Mail邮寄广告15.display Advertising陈列广告1 6.electric Media电子媒介17.industrial Advertising工业广告1 8.international Advertising国际广告19.media Service广告媒介代理20.noncommercial Advertising非商业广告2 I.nonproduct Advertising非产品广告22.outdoor Advertising户外广告23.point.of-Purchase Advertising销售现场广告24.prirne prospect目标消费群25.public relation公共关系26.radio/TV Production广播电视节目制作27.recruitment Advertising招聘广告28.retail Advertising零售广告29.sale Advertising销售广告30.share of Market市场份额3 1.target Market目标市场32.task Budgeting广告预算33.time Spot广告时间P(the Unity Selling Proposition)营销组合35.Cl(Corporatc Identity)企业识别36.MI(Mind Identity)理念识别37.Bl(Behavior Identityl行为识别38.VI(Visual Identity)视觉识别39.advertising广告40.appropriation广告预算分配4 1.audience广告对象42.catalog商品说明书43.consumers消费者44.copy广告正文45.copywriter广告撰稿人46.1ayout广告布局47.media媒介48.motivation动机49.positioning市场定位50.promotion促销51.rebating折扣52.slogan广告口号53.television advertising电视广告54.consumer advertising消费品广告55.film advertising电影广告56.sky advertising空中广告57.postcard advertising明信片广告58.specialty advertising纪念品广告59.product advertising商品广告60.professional advertising商品服务广告61.industrial advertising工业品广告62.corporate advertising公司广告63.one shot报刊上的一次性广告64.display advertisement造型广告65.advertising budget广告支出预算66.advertising media广告传播媒介67.international advertising agency国际广告公司68.full service advertising agency(提供)全套服务的`广告公司69.advertising agency network广告公司网络70.1ay.out ofan advertisement广告设计模型71.buying space购买广告权72.directory advertising在各种手册中刊登广告73.size ofan advertisement广告规格74.advertisement originator]一告编制人75.repeat an advertisement重复广告,重播(重登)广告76.place all advertisement,put up an advertisement登广告77.advertising material,advertising literature广告材料78.Advertising Association广告协会(英国机构,旨在维持广告的水平,保护广告客户及代理商的利益)79.the Advertising Standards Authority广告标准管理局(英国机构,旨在保护公众利益)拓展:广告专业的英语词汇态度 attitude品牌兴趣 brand interest品牌忠诚 brand loyalty企业市场 business markets影响中心 centers of influence有意劝服路径 central route to persuasion认知 cognition消费行为 consumer behavior消费者决策过程 consumer decision making process 消费者市场 consumer markets文化 culture现有顾客 current customers详尽可能性模型 Elaboration Likelihood Model环境因素 environment选择评估 evaluation of alternatives评估标准 evaluative criteria参考组 evoked set交换 exchange政府市场 government markets习惯 habit需要层次 hierachy of needs工业市场 industrial markets信息性动机 informational motives人际影响 interpersonal influences认知 learning市场 market卖主 marketers营销 marketing大脑档案 mental files动机 motivation需要 needs被动生成动机 negatively originated motives 非人员影响 nonpersonal influences。
HR常用英语词汇
![HR常用英语词汇](https://img.taocdn.com/s3/m/21642af6988fcc22bcd126fff705cc1755275f33.png)
HR常用英语词汇HR常用英语词汇HR是负责公司的人力资源管理,常用到的`英语词汇有那些呢?下面店铺给大家介绍HR常用英语词汇,一起来学习吧!一、人力资源管理:(Human Resource Management ,HRM)人力资源经理:( human resource manager)高级管理人员:(executive)职业:(profession)道德标准:(ethics)操作工:(operative employees)专家:(specialist)人力资源认证协会:(the Human Resource Certification Institute,HRCI)二、外部环境:(external environment)内部环境:(internal environment)政策:(policy)企业文化:(corporate culture)目标:(mission)股东:(shareholders)非正式组织:(informal organization)跨国公司:(multinational corporation,MNC)管理多样性:(managing diversity)三、工作:(job)职位:(posting)工作分析:(job analysis)工作说明:(job description)工作规范:(job specification)工作分析计划表:(job analysis schedule,JAS)职位分析问卷调查法:(Management Position DescriptionQuestionnaire,MPDQ)行政秘书:(executive secretary)地区服务经理助理:(assistant district service manager)四、人力资源计划:(Human Resource Planning,HRP)战略规划:(strategic planning)长期趋势:(long term trend)要求预测:(requirement forecast)供给预测:(availability forecast)管理人力储备:(management inventory)裁减:(downsizing)人力资源信息系统:(Human Resource Information System,HRIS)五、招聘:(recruitment)员工申请表:(employee requisition)招聘方法:(recruitment methods)内部提升:(Promotion From Within ,PFW)工作公告:(job posting)广告:(advertising)职业介绍所:(employment agency)特殊事件:(special events)实习:(internship)六、选择:(selection)选择率:(selection rate)简历:(resume)标准化:(standardization)有效性:(validity)客观性:(objectivity)规范:(norm)录用分数线:(cutoff score)准确度:(aiming)业务知识测试:(job knowledge tests)求职面试:(employment interview)非结构化面试:(unstructured interview)结构化面试:(structured interview)小组面试:(group interview)职业兴趣测试:(vocational interest tests)会议型面试:(board interview)七、组织变化与人力资源开发人力资源开发:(Human Resource Development,HRD) 培训:(training)开发:(development)定位:(orientation)训练:(coaching)辅导:(mentoring)经营管理策略:(business games)案例研究:(case study)会议方法:(conference method)角色扮演:(role playing)工作轮换:(job rotating)在职培训:(on-the-job training ,OJT)媒介:(media)八、企业文化与组织发展企业文化:(corporate culture)组织发展:(organization development,OD)调查反馈:(survey feedback)质量圈:(quality circles)目标管理:(management by objective,MBO)全面质量管理:(Total Quality Management,TQM)团队建设:(team building)九、职业计划与发展职业:(career)职业计划:(career planning)职业道路:(career path)职业发展:(career development)自我评价:(self-assessment)职业动机:(career anchors)十、绩效评价绩效评价:(Performance Appraisal,PA)小组评价:(group appraisal)业绩评定表:(rating scales method)关键事件法:(critical incident method)排列法:(ranking method)平行比较法:(paired comparison)硬性分布法:(forced distribution method)晕圈错误:(halo error)宽松:(leniency)严格:(strictness)3600反馈:(360-degree feedback)叙述法:(essay method)集中趋势:(central tendency)十一、报酬与福利报酬:(compensation)直接经济报酬:(direct financial compensation) 间接经济报酬:(indirect financial compensation) 非经济报酬:(no financial compensation)公平:(equity)外部公平:(external equity)内部公平:(internal equity)员工公平:(employee equity)小组公平:(team equity)工资水平领先者:(pay leaders)现行工资率:(going rate)工资水平居后者:(pay followers)劳动力市场:(labor market)工作评价:(job evaluation)排列法:(ranking method)分类法:(classification method)因素比较法:(factor comparison method)评分法:(point method)海氏指示图表个人能力分析法:(Hay Guide Chart-profile Method)工作定价:(job pricing)工资等级:(pay grade)工资曲线:(wage curve)工资幅度:(pay range)十二、福利和其它报酬问题员工股权计划:(employee stock ownership plan,ESOP)值班津贴:(shift differential)奖金:(incentive compensation)分红制:(profit sharing)十三、安全与健康的工作环境安全:(safety)健康:(health)频率:(frequency rate)紧张:(stress)角色冲突:(role conflict)催眠法:(hypnosis)酗酒:(alcoholism)十四、员工和劳动关系工会:(union)地方工会:(local union)行业工会:(craft union)产业工会:(industrial union)全国工会:(national union)谈判组:(bargaining union)劳资谈判:(collective bargaining)仲裁:(arbitration)罢工:(strike)内部员工关系:(internal employee relations) 纪律:(discipline)纪律处分:(disciplinary action)申诉:(grievance)降职:(demotion)调动:(transfer)晋升:(promotion)【HR常用英语词汇】。
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Free Journalism DictionaryA glossary of terms, words, slang and shop talk used in the journalism, book publishing, printing, and writing professions.adAdvertisement.addCopy to be added to a story already written.advance1. A preliminary story describing a future event.2. To move a story up in priority("We're advancing the scandal story to the front page.")angleThe aspect emphasized in a story.assignmentThe task or story a reporter must cover.background1. A story that is not assigned a deadline. (See also "backgrounder.")2. Any information that is given to reporter not specifically for a quote, but for general information on a subject.backgrounderA story that details the background of a subject. ("I'm assigned to do a backgrounder on the new company.")bankSee deck.bannerA headline that extends across the page or screen.beatThe area or subject matter that a reporter regularly covers.blind interviewAn interview which does not give the name of the person interviewed.blurbShort phrase issued by a publisher to promote the sale of a book."Book-on-demand"; method of book printing where each book is produced as it is ordered.boil downTo reduce in size.break1. The time when a story has been published. ("When did that story break?")2. The first news source to report a story. ("An indie Web site first broke the scandal.")briefA brief story.bump1. To move something ahead or behind schedule. ("We're going to bump this story up to Tuesday.")2. To increase or decrease. ("We'll bump your payment up to compensate you for the extra work you did.")bylineThe author's name at the beginning of a story.captionThe descriptive text for an illustration; often credits the name of the photographer or artist who made the illustration. Also "cut line" or "cutline."caseboundSee "hardbound."clipA collection of a writer's previously published work, used to show the talent and interests of a writer. ("Can you send me some clips on the subject?")codexA book made of bound pages.copyThe text of a story.copyreaderOne who edits and gives headlines to news stories.To research and put together a story.creditAcknowledging the source for a given fact.cubA beginning reporter. Also "rookie."cutRemove a portion of a story.cut lineSee "caption."dailyA publication that publishes every day.deckPart of the headline which summarizes the story. Also "deck copy," "bank."dog watchSee "lobster shift."editorializeTo inject the opinion of the writer in a story.fillerShort news stories or tidbits used to fill space.flakA low-position spokesperson for a company.flashShort news summary of an event.follow-upA story that gives new developments about the subject of a previously published story.folioPage number.fotoPhotograph.fotogPhotographer.freelancerOne work works for himeself, and is not employed by the publisher; a freelance assignment is one given to a writer not employed by the publisher. Also "free-lancer."fyiFor your information.getA very good, or exclusive, interview.grafParagraph.hardboundA codex book whose cover material is hard and not flexible. Also "hardback" or "casebound."headSee "headline."headlineTitle of a story.inset1. Correcting copy inserted into a piece that is already typeset.2. Any material inserted into something larger: pages, copy, illustration, advertisements. ("The corrections in the book's new edition were made with inset copy -- you can see that the typeface is slightly different.")journo1. Journalist.2. Journalism.kickerThe first sentence or first few words of a story's lead, set in a font size larger than the body text of the story.killTo delete copy; to remove an item from the publication schedule ("In light of the airplane tragedy, the editor decided to kill the airline humor story.")kill feeFee paid to reporter for a killed story; usually a percentage of the normal fee.leadThe lead paragraph or sentence in a story.ledeSee "lead."leg manA reporter who gathers news.libraryA publication's private collection of files, clips, illustrations, prepared bios/obits, etc.lobster shiftWorking in the hours after a publication has gone to print.mastheadThe page of a publication that gives its staff and editorial information.morgueSee "library."mug shotA head-and-shoulders picture of an individual.net salesNumber of actual sales of a book (ie, not counting copies sent to distributors and later returned).nut grafParagraph in a story containing the "meat" details of what the story is all about, often directly following an anecdotal lead.obitObituary.on specSubmitting a piece on the "speculation" that the editor will accept it, a practice more new free-lancersop-ed"Opposite editorial" -- features page usually printed opposite a newspaper'seditorial page, often containing pieces presenting a position on an issue which is the opinion of the author and not necessarily (or usually) the opinion of the paper. Also "O&E."orphanA single line of text beginning a paragraph or section of text and appearing at the bottom of a page.padTo make longer.paste-upA page's individual elements assembled in its layout on a board (usu. by _pasting_ or taping); used to make the photographic plates which are then printed.picPicture or illustration.pitchStory idea sent to an editor by a reporter.pixPictures.play upEmphasize. ("Why don't you play up the infidelity angle?")porkMaterial held for later use, if needed.POD"Print-on-demand." See BOD.pull quoteA quotation from an article, sometimes edited for brevity, displayed in larger type as a figure to the body of the article. (Also "pullquote.")puffEditorialized, complimentary statements in a story.puff pieceA news story that contains a lot of puff.queryA pitch, usually for longer, editorial or magazine pieces.redletterExclusive, breaking news coverage of a major news event, printed in red type.retractionA publication's withdrawal of a previously-published story orfact. ("The _Times_ retracted their comments on the man.")revisionA re-written or improved story, often with additional quotes or facts.rookieSee "cub."run1. To put an item on schedule for publication ("Let's run this item in the gossip column.")2. A reporter's beat.sacred cowNews or promo material which a publisher or editor demands be published, often for personal reasons.scoop1. An exclusive or first-published story. ("That story you did was a nice scoop.")2. A synonym for "tip." ("I got another great scoop from her.")sell-throughPercentage amount of net sales for a book.shortSee "brief."sourceAn individual whose statements are used for material in a story.specSee "on spec."stetProofreader's mark for "restore to condition before mark up."street editionThe edition of a newspaper that comes out first and is available "on the streets" such as at newsstands.subheadA smaller one-line headline for a story.TKProofreader's insertion mark for data "to come"; also "TKTK."takeA section of a running story.tie backSee "tie in."tie inPart of the story that reiterates past events in order to make recent developments clear. Also "tie back." ("Your piece is good, but the tie-in is weak.")tipInformation about a potential story that has not been broken.top headsHeadlines at the top of a column.trimTo reduce the length of a story.vetweeklyA publication that publishes once a week.widowA single line of text ending a paragraph or section of text andappearing at the top of a page.accredited journalist n. 特派记者advertisement n.广告.advance n.预发消息;预写消息affair n.桃色新闻;绯闻anecdote n.趣闻轶事assignment n.采写任务attribution n. 消息出处,消息来源back alley news n. 小道消息backgrounding n.新闻背景Bad news travels quickly. 坏事传千里。