bec中级第三辑真题详解test1
BEC中级真题第三辑阅读及答案解析版
TEST1PART ONEB 1 It would be advisable for Flacks to consult customers before developing a new product.D 2 Producing goods for specialist markets might increase Flacks' profits.C 3 Flacks may need to change the function of one of its facilities.A 4 Flacks should utilise its current expertise to enter a different market.B 5 Flacks may need to consider closing its current production facility.C 6 Flacks should develop the connections it has established with leading retailers.A 7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。
BEC真题三Test1 解析
BEC真题3 Test oneB 1 It would be advisable for Flacks to consult customers before developing a new product.D 2 Producing goods for specialist markets might increase Flacks' profits.C 3 Flacks may need to change the function of one of its facilities.A 4 Flacks should utilise its current expertise to enter a different market.B 5 Flacks may need to consider closing its current production facility.C 6 Flacks should develop the connections it has established with leading retailers.A 7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。
剑桥商务英语中级第三辑真题对话
第三辑Test 1Staff MagazineYour company is planning to introduce an internal magazine to keep staff informed of company developments.You have been asked to help plan the staff magazineDiscuss the situation together, and decide:●What type of information to include in the magazine●Which type of staff should contribute to the magazine●How often the magazine should be published【题目分析】企业内刊你所在的公司目前正计划发行企业内部期刊以帮助员工随时了解公司的发展状况。
要求你帮助策划企业内刊的设计。
你们一起讨论这个话题，并决定：●杂志包括哪些内容●杂志所定位的员工类型●杂志的发行周期【参考范例】A: I think the staff magazine should be published four times a year and contains news and features about events in the company and the achievements of staff.B: I don’t think so. A monthly publication of news , analysis, opinions, interviews, competitions and feedback would be better, which can cover a wide range of topics, of interest to staff.C: I prefer the monthly. The magazine is an easy and convenient way of keeping up-to-speed with everything that’s going on in the company.In addition, staff magazine is designed to create a corporate culture that can connect all people in. so, the more, the better.A: Ok, maybe you are right. Staff magazine should involve everyone and everything in the company. A rich, prompt and diverse coverage satisfies all needs and expectations. By the way, what could be the target audience of the magazine?B: since every issue is designed to give staff a better understanding of our business, to share knowledge and experiences, to provide interest and entertainment and to show readers why the company isa good place to work, the magazine should be oriented to all the staffmembers.C: You can target the staff magazine to different groups, for individual department may want their version of the magazine. Moreover, staff should be encouraged to become involved in producing the magazine and building a sense of community and engagement.A: An employee magazine, um, sounds nice. And printed staff magazinescan be out of date before staff even read them; so what about e-magazine, which allows content to be alive and up to date?B: Good idea! Then staff can get information across in an engaging and visual way. Down-loading and uploading old and new issues are really easy through the internet and intranet. Anyone can easily submit their article or update in the relevant section of the staff magazine.C: So many ways to improve the magazine and the staff magazine is such a great commitment to help staff to communicate better, and be better informed. Even the clients can get useful information and grasp business opportunities from the staff magazine.Test 2Video ConferencingThe company you work for is concerned about the amount of time staff spend traveling to meetings in other branches of the company, and is looking at alternatives.You have been asked to make recommendations about introducing video conferencing.Discuss the situation together and decide:●What the company needs to know about the meetings that takeplace at present.●What are the advantage and disadvantage of video conferencingmight be●What kinds of practical preparations would be needed beforeintroducing the system?电视会议你所在的公司目前很关注员工出差到其他分公司开会的用时问题，正在寻找可替代的开会方式。
BEC中级真题解析_第三辑T1P3
BEC中级真题解析_第三辑T1P3BRITISH COMPANIES CROSS THE ATLANTICNext month a large group of British business people are going to America on a venture which maygenerate export earnings for their companies' shareholders in years to come. A long list ofsponsors will support the initiative, which will involve a ￡3-million media campaign and afortnight of events and exhibitions. The ultimate goal is to persuade more Americans that Britishcompanies have something to interest them.While there have been plenty of trade initiatives in the past, the difference this time round is thatconsiderable thinking and planning have gone into trying to work out just what it is thatAmericans look for in British products. Instead of exclusively promoting the major corporations,this time there is more emphasis on supporting the smaller, more unusual, niche businesses.Fresh in the memories of all those concerned is theknowledge that America has been the end ofmany a large and apparently successful business. For Carringtons, a retail group much respectedby European customers and investors, America turned out to be a commercial disaster and thebelief that they could even show some of the great American stores a retailing trick or two washopelessly over-optimistic.Polly Brown, another very British brand that rode high for years on good profits and huge cityconfidence, also found that conquering America, in commercial and retailing terms, was not aseasy as it had imagined. When it positioned itself in the US as a niche, luxury brand, selling shirtsthat were priced at $40 in the UK for $125 in the States, the strategy seemed to work. But once itsmanagement decided it should take on the middle market, this success rapidly drained away. Itwas a disastrous mistake and the high cost of the failed American expansion plans played a largerole in its declining fortunes in the mid-nineties.Sarah Scott, managing director of Smythson, the upmarket stationer, has had to think long andhard about what it takes to succeed in America and she takesit very seriously indeed. 'ManyBritish firms are quite patronising about the US,' she says. They think that we're so much moresophisticated than the Americans. They obviously haven't noticed Ralph Lauren, an American whohas been much more skilled at tapping into an idealised Englishness than any English company.Also, many companies don't bother to study the market properly and think that becausesomething's successful in the UK, it's bound to be successful over there. You have to look at whatyou can bring them that they haven't already got. On the whole, American companies are brilliantat the mass, middle market and people who've tried to take them on at this level have found it verydifficult.'This time round it is just possible that changing tastes are running in Britain's favour. Theenthusiasm for massive, centralised retail chains has decreased. People want things with some sortof individuality; they are fed up with the banal, middle-of-the-road taste that America does so well.They are now looking for the small, the precious, the 'real thing', and this is precisely what manyof the companies participating in the initiative do best.13 The main reason that the British business people are going to America is toA encourage American consumers to buy their products.B analyse how American companies attract media coverage.C look for financial backing from American investors and banks.D investigate how British and American companies could form partnerships.14 In the writer's opinion, the proposed venture will be different to previous ones becauseA fewer British business leaders will be making the trip.B less well-known companies will be better represented.C the larger companies have decided they will not be participating.D it involves research into how British companies market themselves.15 The writer states that Carringtons was wrong toA be cautious about trading in America.B borrow money from its European investors.C assume it was superior to American rivals.D ignore the advice of its American managers.16 According to the writer, Polly Brown's mistake occurred when itA continued to trade despite making a loss.B attempted to attract a different type of customer.C tried to break into too many markets at the same time.D expected American consumers to pay British prices for goods.17 Sarah Scott states that British companies hoping to succeed in America shouldA focus on a gap in the market.B be less concerned with their image.C concentrate on selling products in the mid-price range.D carry out research into the pricing policies of American companies.18 The writer suggests that success in America depends uponA adopting a more American approach to marketing.B persuading the mid-range consumer to pay for quality.C copying the strategies of American companies.D building a reputation as a supplier of unique goods.《British companies across the Atlantic》，跨洋英国公司。
2022年BEC中级真题第三辑阅读及答案解析版
TEST1PART ONEB 1 It would be advisable for Flacks to consult customers before developing a new product.D 2 Producing goods for specialist markets might increase Flacks' profits.C 3 Flacks may need to change the function of one of its facilities.A 4 Flacks should utilise its current expertise to enter a different market.B 5 Flacks may need to consider closing its current production facility.C 6 Flacks should develop the connections it has established with leading retailers.A 7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will helpto ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.这篇文章是有关一种女性潮流饰品公司——Flacks旳发展战略问题，四个专家给出了自己旳建议。
剑桥BEC真题集 第三辑 中级 Test 1
BEC真题第三辑中级Test 1 READING 1 hourPART ONEQuestions 1-7●Look at the statements below and the advice of four market experts on theopposite page.●Which expert’s advice (A, B, C or D) does each statement (1-7) refer to?●For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.●You will need to use some of these letters more than once.1It would be advisable for Flacks to consult customers before developing a new product.2Producing goods for specialist markets might increase FIacks’ profits.3Flacks may need to change the function of one of its facilities.4Flacks should utilise its current expertise to enter a different market.5Flacks may need to consider closing its current production facility.6Flacks should develop the connections it has established with leading retailers.7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories forwomen. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will haveto work hard to increase its margins. They need to move into a more promising market,one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap andthe sales force would take it in its stride. Also, the y wouldn’t need to re-equip theirfactory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourcedmanufacture and brand differentiation hold the key to success. I think they shouldinitially locate some of their production in another country, where manufacturingquality tends to be better and it is easier to meet changing customer demands. But theyshould also regularly monitor production in Britain and think about outsourcing all thiswork abroad at some point if they need it done faster. The company should continue 1to work on innovative products, and thorough market research will help to ensure any Tnew ideas are well received.C Gary Wilmotln order to beat their rivals in a highly competitive market, Flacks should ensure theirproducts are attractive and build on their relationships with the big stores rather thantrying to go it alone and market directly. They should also consider refocusingproduction by using their UK factory for high-specification products. They couldeventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion acessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance anddesign. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chainsnow have two-tier supply chains and Flacks could focus on t0p-up orders. They mightalso investigate other sales channels such as mail order.PART TWOQuestions 8-12●Read the article below about evaluating the work of company directors.●Choose the best sentence from the opposite page to fill each of the gaps.●For each gap (8-12), mark one letter (A—G) on your Answer Sheet.●Do not use any letter more than once.●There is an example at the beginning, (0).EVALUATING THE PERFORMANCE OF THE BOARDFew employees escape the annual or twice-yearly performance review. (0) .....G.... . The answer is not a great number. And the smaller the company, the fewer checks there are on how well thedirectors are doing. Some of the largest companies formally assess the performance of their board, but very few new or growing companies have managed to get round to establishing any such procedure.Many business experts believe, however, that it is important for all companies to review theperformance of the board. (8) ............ . Another reason is that the board itself needs information on how well it is doing, just as much as other employees do. For the chief executive, appraisal of some sort is absolutely essential for his or her own sake and for the good of the company. Indeed, many of those who have reached this level remark on howlonely the job of chief executive is and how few opportunities they get to discuss issues relating to it.There is some evidence to show that once smaller companies put a board appraisal process in place, they find this process relatively easy to operate. (9) ............ . Their counterparts in larger organisations. however, are often afraid that appraisals could be a challenge to their status.So, how should companies assess their board? (10) ............ . At a very basic level, this could simply mean getting all the directors to write down what they have achieved and how they can improve on it. At the other end of the scale is the full ‘360-degree’ appraisal. Here, each director is appraised in a systematic manner by a combination of the chairman and fellow directors.In the largest companies there are many methods for assessing the board. A number of such companies have self-assessment schemes. The chairman may meet each board member individually to ask how things are going, in a fairly informal way. The whole board might also meet to talk about its progress in open session, (11) ............ . These might ask for people’s opinions on the board’s main tasks or on how well the committees are working.Research indicates there has been some improvement in the way the appraisal of boardmembers ls conducted. (12) ............ . The chairman will have been involved directly or indirectly in the appraisal of all members of the board. Whose job is it, then, to appraise the chairman?Example:A It is often the case that the directors of such companies are even happy to receive criticism, as this can prevent them from making basic mistakes.B The rest of the workforce sees it as unfair if the directors are the only members of the company to escape appraisal.C These are encouraging as they put a limit on the power of the chairman to assess fellow directors.D Alternatively, questionnaires might be distributed to directors, forming the basis forfuture discussion.E One issue remains, however, when all the others have been dealt with.F lt is generally agreed that it is the chairman’s responsibility to ensure the regular appraisal of each member of the board.G However, one wonders how many companies have in place a formal appraisal processfor their board of directors.PART THREEQuestions 13-18●Read the article below about British companies and their performance in the Americanmarket, and the questions on the opposite page.●For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet.BRITISH COMPANIES CROSS THE ATLANTICNext month a large group of British business people are going to America on a venture which may generate export earnings for their companies' shareholders in years to come. A long list of sponsors will support the initiative, which will involve a S3-million media campaign and a fortnight of events and exhibitions. The ultimate goal is to persuade more Americans that British companies have something to interest them.While there have been plenty of trade initiatives in the past, the difference this time round is that considerable thinking and planning have gone into trying to work out just what it is that Americans look for in British products. Instead of exclusively promoting the major corporations, this time there is more emphasis on supporting the smaller, more unusual, niche businesses. Fresh in the memories of all those concernedis the knowledge that America has been the end of many a large and apparently successful business. For Carringtons, a retail group much respected by European customers and investors, America turned out to be a commercial disaster and the belief that they could even show some of the great American stores a retailing trick or two was hopelessly over-optimistic.Polly Brown, another very British brand that rode high for years on good profits and huge city confidence, also found that conquering America, in commercial and retailing terms, was not as easy as it had imagined. When it positioned itself in the US as a niche, luxury brand, selling shirts that were priced at $40 in the UK for $125 in the States, the strategy seemed to work. But once its management decided it should take on the middle market, this success rapidly drained away. lt was a disastrous mistake and the high cost of the failed American expansion plans played a large role in its declining fortunes in the mid—nineties.Sarah Scott, managing director of Smythson, the upmarket stationer, has had to think long and hard about what it takes to succeed in America and she takes it very seriously indeed. ‘ManyBritish firms are quite patronising about the US,' she sa ys. ‘They think that we’re so much more sophisticated than the Americans. They obviously haven't noticed Ralph Lauren, an American who has been much more skilled at tapping into an idealised Englishness than any English company. Also, many companies don't bother to study the market properly and think that because something’s successful in the UK,it’s bound to be successful over there. You have to look at what you can bring them that they haven’t already got. On the whole, American companies are brilliant at the mass, middle market and people who’ve tried to take them on at this level have found it very difficult.’This time round it is just possible that changing tastes a re running in Britain‘s favour.The enthusiasm for massive, centralised retail chains has decreased. People want things with some sort of individuality; they are fed up with the banal, middle-of-the-road taste that America does so well. They are now looking for the small, the precious, the ‘real thing’, and this is precisely what many of the companies participating in the initiative do best.13 The main reason that the British business people are going to America is toA encourage American consumers to buy their products.B analyse how American companies attract media coverage.C look for financial backing from American investors and banks.D investigate how British and American companies could form partnerships.14 In the writer’s opinion, the proposed venture will be different to previous onesbecauseA fewer British business leaders will be making the trip.B less well-known companies will be better represented.C the larger companies have decided they will not be participating.D it involves research into how British companies market themselves.15 The writer states that Carringtons was wrong toA be cautious about trading in America.B borrow money from its European investors.C assume it was superior to American rivals.D ignore the advice of its American managers.16According to the writer, Polly Brown’s mistake occurred when itA continued to trade despite making a loss.B attempted to attract a different type of customer.C tried to break into too many markets at the same time.D expected American consumers to pay British prices for goods.17 Sarah Scott states that British companies hoping to succeed in America shouldA focus on a gap in the market.B be less concerned with their image.C concentrate on selling products in the mid-price range.D carry out research into the pricing policies of American companies.18The writer suggests that success in America depends uponA adopting a more American approach to marketing.B persuading the mid-range consumer to pay for quality.C copying the strategies of American companies.D building a reputation as a supplier of unique goods.PART FOURQuestions 19-33● Read the article below about plans for a new telephone banking centre.● Choose the best word to fill each gap from A , B , C or D on the opposite page. ● For each question (19-33), mark one letter (A , B , C or D ) on your Answer Sheet. ● There is an example at the beginning, (0).19 20 21 22 23 24 25 26 27 28 29 30 31 32 33PART FIVEQuestions 34-45● Read the text below about how consumers decide what to buy.● ln most of the lines (34-45) there is one extra word. lt is either grammatically incorrector does not fit in with the meaning of the text. Some lines, however, are correct. ● lf a line is correct, write CORRECT on your Answer Sheet.● If there is an extra word in the line, write the extra word in CAPITAL LETTERS onyour Answer Sheet.● The exercise begins with two examples, (0) and (00). B plantB invested B engaging B teamwork B improve B uniformC function C funded C containing C enterprise C grow C extensiveD situation D paid D involving D collaboration D advance D universalA facility A assisted A consisting A venture A benefit A inclusiveA help A facts A acquire A necessitate A reorganisation A announcement A method A achieved A mindB contribute B reasons B gain B ease B reassignment B publication B step B taken B regardC provide C data C attract C support C relocation C notice C point C drawn C accountD combine D evidence D win D enable D replacement D acknowledgement D action D earned D noteWRITING 45 minutesPART ONE●You have been informed that next Wednesday your company’s computer system will beclosed down so that improvements can be made.●Write an email to all staff in your department:•saying what time on Wednesday the system will be closed down•suggesting how staff should prepare for this•saying how the system will be better after the improvements.●Write 40-50 words.PART Two .●You work for PJT Ltd, a manufacturing company. You need more staff in your department andyour line manager has asked you to write a report explaining why.●Look at the information below, on which you have already made some handwritten notes.●Then, using all your handwritten notes, write your report.●Write 120-140 words.LISTENING 40 minutes (including10 minutes’ transfer time)PART ONEQuestions 1-12●You will hear three telephone conversations or messages.●Write one or two words or a number in the numbered spaces on the notes or forms below.●After you have listened once, replay each recording.Conversation One(Questions 1-4)●Look at the notes below. t●You will hear a woman calling a colleague about a factory visit.Conversation Two(Questions 5-8)●Look at the form below.●You will hear a woman calling a recruitment agency.Conversation Three(Questions 9-12)● Look at the notes below.● You will hear a journalist phoning the Managing Director of Shipton's Foodsabout his firm’s website.PART TWOQuestions 13-22Section One(Questions 13-17)● You will hear five short recordings.● For each recording, decide what the speake r’s strategy is for success in management. ● Write one letter (A-H ) next to the number of the recording.● Do not use any letter more than once.● After you have listened once, replay the recordings.13 .............................. 14 .............................. 15 .............................. 16 .............................. 17 ............. L ................ Shipton's Foods Company website is maintained by their (9) ................................................................. .......................................................................................................................................... Main function of site is to give information about their (10) ...............................................................................................................................to trade customers. The company currently has plans for(11) ........................................................................................................................................................................................................................................................................ Priority for developing website: it must be (12) .............................................................. ..........................................................................................................................................Section Two(Questions 18-22)● You will hear another five recordings.● For each recording, decide what the speaker’s main reason is for makin g the phone call. ● Write one letter (A-H ) next to the number of the recording.● Do not use any letter more than once.● After you have listened once, replay the recordings.18 .............................. 19 .............................. 20 .............................. 21 .............................. 22 ..............................PART THREEQuestions 23-30● You will hear Sophie Garland, the General Manager of Daylong Leisure Centres, and JamesPinot, the Operations Manager, discussing problems at the Nottingham centre.● For each question (23-30), mark one letter (A , B or C ) for the correct answer.● After you have listened once, replay the recording.23 What does Sophie say about the Nottingham centre's problems?A She doesn’t know what has cau sed them.B She hadn’t expected Nottingham to have problems.C She doesn’t think they will continue for long.24 James says the European division solved a similar problem byA closing some centres.B advertising the centres.C investing in the centres.25 Sophie proposes that the Nottingham centre shouldA be sold to a company in a different sector.B continue to operate as a Daylong Centre.C remain a leisure centre but under different ownership.26 James believes that the main cause of the problem isA a change in consumer tastes.B the design of the centres.Cthe economic situation.27According to Sophie, advertising wouldA take time to improve the figures.B produce only temporary results.C improve the company’s image.28James suggests that part of the solution is toA reduce opening hours.B employ staff on lower wages.C limit the promotional offers.29 The Board wants to sell the Nottingham centre becauseA the company’s share price has been falling.B it would fetch a good price.C they need to compensate for losses.30 Sophie finally agrees to propose to the Board that theyA keep the centre running as normal.B allocate money for extra promotions.C give the centre a chance to reduce its costs.You now have 10 minutes to transfer your answers to your Answer Sheet.SPEAKING 14 minutesSAMPLE SPEAKING TASKSPART ONEln this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.PART TWOIn this part of the test, you are asked to give a short talk on a business topic. Youhave to choose one of the topics from the three below and then talk for about oneminute. You have one minute to prepare your ideas.PART THREEln this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.For two candidatesStaff MagazineYour company is planning to introduce an internal magazine to keepstaff informed of company developments.You have been asked to help plan the staff magazine.Discuss the situation together, and decide:●what type of information to include in the magazine●which type of staff should contribute to the magazine.For three candidatesFollow-on questions。
BEC中级真题阅读精讲-第3辑T1P3 跨洋英国公司
BEC中级真题阅读精讲:第3辑T1P3 跨洋英国公司BRITISH COMPANIES CROSS THE ATLANTICNext month a large group of British business people are going to America on a venture which may generate export earnings for their companies shareholders in years to come. A long list of sponsors will support the initiative, which will involve a ￡3-million media campaign and a fortnight of events and exhibitions.The ultimate goal is to persuade more Americans that British companies have something to interest them.While there have been plenty of trade initiatives in the past, the difference this time round is that considerable thinking and planning have gone into trying to work out just what it is that Americans look for in British products.Instead of exclusively promoting the major corporations, this time thereis more emphasis on supporting the smaller, more unusual, niche businesses.Fresh in the memories of all those concerned is the knowledge that America has been the end of many a large and apparently successful business. For Carringtons, a retail group much respected by European customers and investors, America turned out to be a commercial disaster andthe belief that they could even show some of the great American stores a retailing trick or two was hopelessly over-optimistic.Polly Brown, another very British brand that rode high for years on good profits and huge city confidence, also found that conquering America, in commercial and retailing terms, was not as easy as it had imagined.When it positioned itself in the US as a niche, luxury brand,selling shirts that were priced at $40 in the UK for $125 in the States,the strategy seemed to work.But once its management decided it should take on the middle market, this success rapidly drained away. It was a disastrous mistake and the high cost of the failed American expansion plans played a large role in its declining fortunes in the mid-nineties.。
剑桥BEC真题中级第三辑口语解析(Part2MiniPresentation)剖析
path. Any career opportunities to grow within the organization will be a highlight to be preferred in the target groups.
In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team.
’ｍ
要求重复
Pardon?
What did you say just now?
Do you mind say it again? 【参考范例】
When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to
补充 要点
要点 Informing colleagues and clients 通知同事和客户 Delegating essential tasks 分派必要的任务 Setting goals 设定工作目标 Creating checklist for packing 列出行李清单
原因 Involvement 参与
Efficiency 效率 Productivity 生产力 Equipment 设备
【词汇 & 短语】
同事 colleague 旅程、行程 itinerary
完成 accomplish 目的地 destination
预约 booking
剑桥BEC真题中级第三辑口语解析(Part-2-Mini-Presentation)
解
析
(Part-2-Mini-Presentation)
第三辑 Test 1
Topic A: WHAT IS IMPORTANT WHEN ……?
Trying to attract new staff Competitive wages Company reputation
给 clients
与
Preparing 要 通知同事和客户
to go away 点 Delegating essential tasks Efficiency 效率
on
a 分派必要的任务
business 补 Setting goals 设 定 工 作 目 Productivity 生
trip
充标
产力
清单 check list
投影仪 projector
麦克风 microphone
【句型点击】 要求解释
What does … mean?
Could you explain it please?
organization will be a highlight to be preferred in the target
groups.
In addition, nothing will impress the applicant more than
knowing he or she will be an integral part of a successful team.
A company’s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people’s trust and affinity and greatly influences their decisions in considering job vacancies.
bec中级第三辑真题详解test1[整理版]
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第三辑T est1Part one这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。
这套题目的答案稍微有些隐晦。
第一题，说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。
答案是B段的最后一句：thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。
Market research，市场调查，在很大程度上就是咨询客户的意见（consult customers），any new ideas可以对应于developing a new product,能够well received，那么对于公司来讲当然就是advisable了。
选B。
第二题，说为专业市场生产产品可以增加利润。
答案是D段的这么一句：the company should consider exploiting niche markets to improve its margins这题关键是要理解一个市场的含义：niche market。
看英英解释：a small area of trade within the economy, often involving specialized products。
improve its margins也就是increase profits，选D。
第三题，说Flacks可能需要改变它的一个设备的功能。
这里答案不是太明显，是C段的这么一句：They should also consider refocusing production by using their UK factory for high-specification products。
他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。
也就是说，英国工厂原来不是生产高规格产品的，即题目说的改变它的一个设备的功能。
[精品文档]BEC中级第三辑阅读真题解析(完美打印版)
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2P1T
1P1T
析解题真辑三第
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剑桥BEC真题中级第三辑口语解析(Part 2 Mini Presentation).doc
第三辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Trying to attract new staff●Competitive wages●Company reputation【思路点拨】【词汇&短语】招聘recruitment 合作精神，团队精神team spirit根据…….调整tailor to 灵活福利flexible benefits受聘后的福利待遇employment packages 求职者job seeker目标群target group 职位空缺job vacancies准雇员potential employee【句型点击】●表示提出建议Let’s…..Why not……?I suggest that we……My advice would be…….●对观点不予评价I don’t know what to say.I can’t say I have any views on……It’s not something I have considered a lot, I’m afraid.●要求重复Pardon?What did you say just now?Do you mind say it again?【参考范例】When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to successful appointment. Employment packages should be tailored to draw attention of the potential employees. Offering an attractive competitive wages with flexible benefits would be a determining factor in hunting new talents.A company’s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people’s trust and affinity and greatly influences thei r decisions in considering job vacancies.What’s more, better opportunity for promotion is another consideration for those that are some way along their career path. Any career opportunities to grow within the organization will be a highlight to be preferred in the target groups.In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team. Creation of a positive and stimulating working environment prompts the team spirit and buoyant response from the job seekers.Topic B: WHAT IS IMPORTANT WHEN ……?Preparing to go away on a business trip● Informing colleagues and clients ● Delegating essential tasks【思路点拨】【词汇&短语】同事 colleague 完成 accomplish 旅程、行程 itinerary 目的地 destination 预约 booking 时间管理 time management 预订 reservation 清单 check list 投影仪 projector 麦克风 microphone 【句型点击】 ● 要求解释What does … mean?Could you explain it please?When you say…. What do you mean?Would you mind telling me the meaning of…. Do you mean ….. by saying…? 【参考范例】Preparing to go away on a business trip involves a lot of things to be planned well in advance, first of all, inform colleagues traveling with you and clients you will visit of the business itinerary. Doing this gives you an opportunity to share responsibility and make sure that your business trip runs as smoothly as possible.If possible, pass on the travel arrangements to people involved when you don’t have enough time and energy to manage. Everything from flight bookings to hotel reservation,even to technical support such as projectors and microphones can be delegated as essential tasks.Furthermore, it is important for you to set your goals before leaving for your business trip, what you would like to accomplish when you arrive at your destination. Time management may help your trip to be as productive as possible within such a short time to meet your goals.And it is a good idea to create a checklist in your schedule to list the item that need to be packed for your business trip, packing your luggage with essential items makes the trip much easier.Topic C: WHAT IS IMPORTANT WHEN ……?Planning corporate hospitality● Guest list ● Type of event【词汇&短语】商务社交corporate hospitality 演示、展示demonstration交往socialize 士气morale有益的beneficial 容易到达的accessible出席者attendee 职场workplace受控环境controlled environment 专注的dedicated研讨会seminar 联系，关系网networking发布launch 人际的interpersonal【句型点击】●询问他人意见Any comment on…….?How do you think of……?What do you say about….?What’s your attitude to…..?Do you have any idea about…..?【参考范例】Several components come into play concerning corporate hospitality that allows opportunities for colleague and clients to socialize, relax, and work toward valuable professional and business connections in a positive and beneficial way. When planning corporate hospitality events of all sorts, create a guest list first to ensure the attendees and accommodation.Corporate hospitality provides a controlled environment for seminars, meetings, conventions conferences, and even product launches or demonstrations. Types of event are rendered in the forms of a sporting event, concert, outdoor gathering or other team building event, which add fun and enhance morale.Location is another important consideration in terms of corporate hospitality, which can be a warm and memorable venue to ensure maximum success and exceed all expectations. And you’d better select a location easily accessible by your event attendees.The significance of socializing with colleagues and clients outside of the workplace is dedicated to driving sales, building your company’s image, keeping ahead of your competitors in client hospitality and achieving specific marketing objectives, as well as motivating networking and promoting interpersonal skill development.第三辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Writing a newspaper advertisement for a job vacancy●Description of the work●Experience needed by applicants【思路点拨】【词汇&短语】精品资料求职者job seeker 空位vacant position联系方式contact details 工资幅度salary range确切地阐述formulate 福利，津贴benefit细节specific 职业前景Career path申请求职者candidate 包含incorporate需要entail 目标对象target audience【句型点击】●句子语义关系，表示转折But / Yet / While / Whereas, .... 然而……However / Nevertheless, ...然而……... Rahter than ... 而不是……... Instead of ... 而不是……... On the other hand, ... 另一方面，……【参考范例】A good and effective job newspaper advertisement should be clear and informative enough to produce efficient reading for job seekers. In formulating the advert content, several specifics are expected of the candidate. The first on the list is a detailed description of the work, mainly including an overview of the responsibilities, tasks and general scope of work entailed in the vacant position, which calls for attention from potential applicants.Next, indicate the qualifications you require such as work experience, education, computer skills, organization skill and communications skills needed by applicants, which serves as attraction of relevant interest.As a rule, most employers or corporations do not advertise pay information. However, if you list a salary range, you will get a greater response. If any benefits, training and career path are available, do incorporate in the advertisement; for they can create desire to pursue what looks like a great opportunity among the target audience.Lastly, be sure to include a clear instruction for the response and application with the contact details such as address, email, fax or phone on the bottom of your ads.Topic B: WHAT IS IMPORTANT WHEN ……?Delegating work to others●Clear instructions●Choice of person for the task【词汇&短语】企业职阶corporate ladder 亲身动手的hands-on合同工contract worker 激发motivate详述的、明确的explicit 分派allocate保证guarantee 反馈feedback最大值maximum 暗示、含义implication【句型点击】●句子语义关系：表示原因Because of …..Due/owing to….Since…The reason for…. Is…Given the fact that …., we…..【参考范例】Anyone on the corporate ladder probably has some opportunities to delegate work to the team staff or to contract workers, which is one way to manage work time more effectively. Clear and explicit instructions should be give in the first place to decide and explain the targets, responsibilities and limits of the work that you delegate, for sufficient information guarantees the work to be done with a maximum of direction.Then choose the people who have the necessary ability or potential to work on the task and can be relied on to perform the task satisfactorily and responsibly. Choice of person for the task also depends on the development needs of the people involved.Additionally, advice, support and training such as providing information , possible solutions and giving hands-on assistance in a way motivates progress and inspires encouragement, commitment, enthusiasm and creative thinking in the people concerned.And allocating and monitoring the progress and quality of work are in delegate’s area of responsibility. Delegated work should be checked regularly whether agreed targets are met with the feedback to identify the implication of necessary revisions to targets. Achievements of targets are assessed to ensure whether someone is performing well, and credit and praise for the successful completion of the task should be given.Topic C: WHAT IS IMPORTANT WHEN ……?Designing a company website●Type of information to include●Different language versions【思路点拨】定制、定做customize 流量traffic搜索引擎search engine 常惠顾客existing customers潜在顾客potential/prospective customer 布局，设计layout营业范围line of business 现成的ready-made强有力的potent 电子商务e-commerce信息源information source 模板template使用多语言的multi-lingual 导航navigation目标用户target user 菜单menu【句型点击】●句子语义关系，表示结果As a result,Accordingly/consequently…In a consequence..Therefore/ thus……, hence…. 因此【参考范例】Type of information to conclude in website designing is customized for your needs to attract search engines, increase traffic and provide useful information to existing and potential customers. Well-written content in your website informs your prospective customers what is the line of business you are in, what you stand for, how you operate, the services and products you offer and the benefits in relation to competition.As a potent information sources, your website serves as a global “online marketplace”, which is enhanced with multi-lingual website content. Different language versions are designed to help people from home and abroad to read online and facilitate the interactions between the target users and the site.Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically designed to communicate the unique character of your business or organization. Ready-made e-commerce website templates are recommended, for the templates cut down design and production time and have a full package of functions.Effective web navigation makes sure that your customers and clients can easily and quickly find what they are looking for under different categorizes. To make clear and consistent navigation, it’s better to use navigation menus to organize you r links according to the order of importance.第三辑Test 3Topic A: WHAT IS IMPORTANT WHEN ……?Meeting foreign clients for the first time●Foreign language skills●Knowledge of cultural differences【词汇&短语】记住bear in mind 多文化的multicultural本族语、母语native tongue 澄清、净化clarification过失、出丑gaffe 敏感、敏感度sensitivity攻读、熟读read up 双赢win-win谦恭有礼courtesy 关系，一致，和谐rapport名片business card【句型点击】●如何询问对方意见Do you mind …?Would you like…?Co uld you ….., please?I was wondering if you could…?【参考范例】There are certain points to bear in mind when interacting with foreign clients for the first time. First, since many international clients prefer to deal in their native tongue, to grasp some foreign language skills can be greatly helpful sometimeswe need to make a conscious effort to slow down to produce a fluent communication.And in communication, gaffes arise due to differences in cultures. For an extensive discussion with a foreign client, you’d better take the effort to read up about their country and know common things about their culture. It usually takes quit e some time to comprehend the knowledge of cultural differences and respond appropriately.What’s more, you need t o ensure that you make the best impression on potential foreign clients and fine business etiquette helps in a good impression. Simple courtesies such as shaking hands firmly and exchanging business card can make multicultural clients feel comfortable.Additionally, asking questions and seeking clarifications will help you understand the goals, concerns and overall needs of the foreign clients participation in communication and cultural sensitivity is all takes to create a win-win situation and build a great rapport with your foreign client.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding whether to buy or rent office equipment●Cost●Speed of technological change【词汇&短语】货币因素monetary factor 纳税优惠tax benefit最优先权first priority 加速折旧accelerated depreciation提升，更新upgrade 税金控除tax write-off可扣除的deductible【句型点击】●如何澄清观点Don’t get me wrong. 不要误会我My attitude to….. is……What exactly I’m trying to say is…I’m afraid you’ve misunderstood me.【参考范例】Generally speaking, when getting office equipment, either to buy or to rent have its merits. However, monetary factor is given first priority. Cost should be considered to make sure that you can afford it. Even though either choice would be acceptable for you, it’s necessary to weigh whether or not the cash advantages of buying is greater to the service benefits o f renting.With the high speed of technological change, some office equipments are easy to become outdated and it’s indispensable to upgrade those equipments every couple of years to improve efficiency and boost productivity in this respect, buying new office equipments can be a better solution.Another way to decide to buy or rent comes from the tax. The renting of office equipments can be fully tax deductible if you use the rented asset in your business. But with a rent, you may have a risk of losing tax benefits for accelerated depreciation.While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially.Last but not least one is useful life. Getting the right equipment for your office not only involves whether it can keep you comfortable, organized and productive, but takes into account the useful life of office equipment , presented as a fundamental financial question which can save you a lot of time and money.Topic C: WHAT IS IMPORTANT WHEN ……?Aiming to increase staff productivity●Offering bonuses●Creating a pleasant environment【词汇&短语】决策层executive suite竞争优势competitive edge举止优雅的，改良的，精致的refined【句型点击】●中途打断对方…. Sorry, but….Just a moment, but…Sorry to interrupt, but…Excuse me, may I interrupt?【参考范例】There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a commonly-used way of praise, recognition and reward for achievements and successes, which will enhance the performance of employee greatly. Money satisfies needs and it can stimulate people to work harder.A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working together as a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisions.Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company’s goal and have a big chance for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to increase employee job satisfaction and productivity.Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trained staff with refined skills will cultivate loyalty through satisfied employees, maintain workplace productivity and give the company a strong competitive edge.第三辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Aiming to keep good staff●Promotion opportunities●salaries【词汇&短语】高级人才top talent 骄傲感a sense of pride提高工资pay increase 扶助，增强boost up分红制profit sharing 士气，斗志morale出勤attendance 双向的two-way【句型点击】●表示附和Let’s hope soI feel confident to.Sounds great.【参考范例】One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuing professional development opportunities should be scheduled and given to help employees to develop skills and advance their careers within the organization, which can ensure that top talents stay with you.Financially-based incentives could be a attraction. Competitive salary with pay increases, bonuses, profit sharing, etc. enhances good staff retention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even attendance.Don’t miss the occasions where you can express your appreciation your recognition to your staff for their dedication and contributions to the success of the practice, for showing recognition and praise to your valuable employees can stir a sense of pride and boost up morale among employees, thus motivating more improvements in their performance.Additionally, a harmonious workplace culture fosters trust for successful two-day communication. The companies who build an image in the minds of existing and potential employees that your business is an enjoyable place to work will be in a better position to recruit and retain good staff.Topic B: WHAT IS IMPORTANT WHEN ……?Organizing a conference●Conference speakers●Facilities at conference centre【思路点拨】【词汇&短语】激发性的motivational 播音public address演讲嘉宾guest speaker 事先in advance耗时的time consuming【句型点击】●表示同意Absolutely!Exactly!You betYou got itThat’s for sure.【参考范例】It is wise to keep in mind that it is better to invite motivational guest speakers to do conference presentations. Good professional conference speakers can inspire attendees, create the whole atmosphere and drive for the conference. But make sure their presentation will be of interest to everyone.A suitable venue is a hard decision of conference organizing, but the most time consuming part is to determine what equipment is include in the venue booking. Facilities at conference centre, especially the public address system must be test in advance to ensure that attendees throughout the room can hear what the speaker is saying.Time allocation determines the most appropriate topics that will best achieve your conference goals. That means how much time is required to select activities and presenters can help address the conference purpose. However, the conference agenda, order and content of conference activities will go through many changes until the actual conference is fun.In addition, an effective budget is crucial to the success of the conference. In the first place, work out your costs to plan your budget and try as best as possible to cover overall expenses within your budget. Make sure to keep a file of all invoices and receipts.Topic C: WHAT IS IMPORTANT WHEN ……?Producing a marketing plan●Identifying target customers●Setting a budget【思路点拨】【词汇&短语】收入，税收revenue 明显的measurable图表tables and graphs 政府行动government action管理工具managerial tool 文化变迁cultural changes定价pricing 营销信息marketing message市场分割market segmentation【句型点击】表示反对No way.Not really.Of course not.Not a chance.门都没有【参考范例】Producing a dynamic marketing plan will focus attention on your ideal customers. Identifying target customers is the first step in your marketing plan, which defines the needs of the market your products or services satisfy and states the objectives your company aims at.The purpose of setting a marketing budget is to lay out spending requirements necessary for meeting the plan’s objectives by gathering all the revenues and costs involved in marketing into one comprehensive document with tables and graphs, as a managerial tool, it balances what is needed to be spend against what can be afforded , and helps make choices about financial priorities.Marketing strategies are concerned with pricing , distribution, promotion, advertising and market segmentation, effective marketing strategies are indispensable for high-standard and action-oriented marketing plans, which provide the direction the product will take and usually result measurable actions.Besides, various environmental factors such as government actions, emerging technology, and even cultural changes may have a positive or negative impact on the market growth potential of your products or services. So developing your marketing message about those factors makes it easy to plan and carry out the marketing activities you need to grow your business.11 / 11。
BEC中级真题第三辑阅读及答案解析版
BEC中级真题第三辑阅读及答案解析版阅读部分第一篇文章：市场调研披露困扰市场调研一直是企业制定商业战略和打造竞争优势的重要手段之一。
然而，近年来，市场调研中的一些问题日益凸显，给企业带来了困扰。
首先，许多企业在进行市场调研时，存在信息的获取渠道单一、数据样本不全等问题。
一些企业仅仅通过一种或几种渠道获取信息，导致调研数据的准确性和真实性存在疑问。
此外，许多企业在进行市场调研前，没有制定明确的样本选择标准，导致调研结果的可信度受到影响。
其次，市场调研中的问卷设计也是一个较大的问题。
一些企业在设计问卷时，问题设置不够具体、不够准确，导致调研结果的可信度不高。
此外，一些企业在问卷设计中存在主观性过强的情况，使得结果失去客观性。
第二篇文章：零售业跨界经营趋势随着消费需求的不断变化，零售业的经营方式也在不断更新迭代。
近年来，跨界经营成为零售业的一个热门趋势。
首先，越来越多的传统零售企业开始尝试与电商企业合作，通过线上线下结合的方式打造全渠道的购物体验。
这种跨界经营能够满足消费者线上线下无缝切换的购物需求，提高销售额和消费者忠诚度。
其次，零售业也开始与其他行业展开合作，实现产品的多元化销售。
例如，一些零售企业与餐饮企业合作，在店内设立餐厅，为消费者提供一站式购物和用餐服务。
这种跨界经营能够吸引更多的消费者，增加企业的竞争力。
答案解析部分第一题答案：B解析：根据第一篇文章中的第一段可以得知，市场调研在制定商业战略和打造竞争优势中起到了重要作用。
因此，正确答案为B。
第二题答案：A解析：根据第一篇文章中的第二段可以得知，许多企业在进行市场调研时，存在信息获取渠道单一、数据样本不全等问题。
因此，正确答案为A。
第三题答案：D解析：根据第二篇文章中的第一段可以得知，跨界经营是零售业的一个热门趋势。
因此，正确答案为D。
第四题答案：C解析：根据第二篇文章中的第二段可以得知，零售业开始与其他行业展开合作，实现产品的多元化销售。
【BEC中级真题听力】第三辑Test1
【BEC中级真题听力】第三辑Test1bec的真题对我们的备考非常有参考价值，为了方便大家，下面小编给大家带来【BEC中级真题听力】第三辑T est 1，望喜欢！【BEC中级真题听力】第三辑Test 1 - Part 1 Conversation 1Hints:Sarah WilliamsMarkProductionHolly9:30英式拼写对话人之间以换行区分Sarah Williams speaking. Hello. It's Mark here, from Production. Holly should be taking some visitors around today, but she's off sick, so I was wondering. If I'd do it? Exactly. No problem. Who are the visitors, sales directors again? Not this time. It's the plant managers. There's about ten, from France, Germany, all around Europe really. And the programme? I thought you could meet them at 9:30 by the packing area. I would suggest meeting at reception, but it'll be busy then. Do you want me to show them around the warehouse first? I think they've been there before. Perhaps you could take them around the shop floor instead? Good idea. What about after coffee? The delivery yard maybe? There's a lot going on there and visitors usually find it interesting. I'm not sure they'd like a presentation, especially not before lunch. I agree. Thanks again.【BEC中级真题听力】第三辑Test 1 - Part 1 Conversation 2Hints:ARZ RecruitmentFraser-HillQuality Control Design Sectionoh等语气词不写英式拼写对话人之间以换行区分Hello. ARZ Recruitment. Hello. I'm calling from Fraser-Hill. I spoke to you earlier about a vacancy we want to fill. Yes, for the mechanical engineer? Electrical actually. Yes, sorry. I was looking at the wrong file and you were going to check some of the details. That's right.I think I told you the post was in Quality Control, but apparently it's in the Design Section. Someone's just handed in their notice there. OK, and is the salary still the same, between 21,300 and24,800? That's right, depending on previous experience. Yes, OK, I've got that, and are there any particular requirements? When we talked earlier I think you mentioned language ability. That's right. We're export-oriented and all our major clients are overseas, so that would be an asset. And we must have someone with a diploma, not just a certificate. That's the main thing. OK, that shouldn't be a problem, but I'll get back to you if it is.【BEC中级真题听力】第三辑Test 1 - Part 2 Section 1Hints:'em英式拼写写数字编号,编号之后空格写说话内容13 No matter what kind of business situation I'm in, it's always important to know exactly who the individual is I'm communicating with. The worst mistake you can make is to fail to find out what drives them, money, status or whatever. Once you've worked that out, you'll be able to ensure you communicate what's in it for them personally. This should essentially govern the way you respond to people, enabling you to stay in control of the situation and achieve the desired outcome. 14 I've learnt some valuable management lessons over the years, not least in how to avoid the failure of a project. No matter what your position is, you always have to be prepared for opposition. And it's important to anticipate this by getting as many colleagues as possible on your side, so that if, in discussions, someone objects to your plans, you, and a number of others, are able to give an immediate response in order to silence your opponent. 15 When I first started running my own business I made some dreadful mistakes in the way I handled staff. The worst thing you can do is stick to one strategy and apply it to every situation. Sometimes you just need to show 'em who's boss. Other times some gentle persuasion is more effective, in my opinion, anyway. I'm sure I was often criticised for mymanagement style, not that I let it bother me, though. 16 I've found if you want to stay in charge of a situation, the worst mistake you can make is not keeping people up to speed with what you're doing at every single stage of the process. Of course, that doesn't mean you need to be seeking universal agreement or approval for your actions and opinions. Some people will always be critical. But at least adopting this approach will encourage an atmosphere in which everyone feels included. 17 There are always going to be things in a company people don't like, and if you've created an atmosphere in which they're encouraged to contribute ideas freely, you have to learn to deal with complaints. Revealing that you are, for example, upset by their comments is a crucial error. You will have shown a weakness in your character that others may try to exploit, and may lead to a general lack of support for you.教师辅导：如何攻克BEC商务英语听力难关据ESOL发布的BEC成绩报告显示：中国考生的通过率明显低于其他非英语国家考生通过率。
“历年BEC中级真题阅读精讲”系列之四十五：第三辑T1P5 消费者行为
人邮版第三辑真题TEST 1 READING PART 5Consumer Behaviour0 The consumer is the focus of all retail business and it is important to appreciate how00 consumers are influenced in their buying decisions. Most of consumers, before making a34 purchase, gather information and evaluate with the alternatives, but the extent to which35 they look for information depends on the type of purchase. For example, in the case of36 routine grocery purchases most consumers respond to automatically. However, for37 purchases where the risk of making the wrong decision is greater, like buying a new38 car, so the search for information is more important. The decision to purchase is never a39 single decision but a number of these separate decisions, and at any time during this40 process, consumers can change their minds about and choose an alternative route. For41 example, although a consumer may have decided where to buy a product only to realise42 at the last moment that this is, in fact, having the wrong choice. The price in the store may43 be too high or the staff unhelpful. On the other hand, a lack of queues, favourable credit44 facilities and efficient staff all lead to a too positive impression, so retailers should45 remember how difficulties in these areas that can affect a sale or even lose a customer permanently.《Consumer Behaviour》，消费者行为。
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第三辑Test1Part one这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。
这套题目的答案稍微有些隐晦。
第一题，说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。
答案是B段的最后一句：thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。
Market research，市场调查，在很大程度上就是咨询客户的意见（consult customers），any new ideas可以对应于developing a new product,能够well received，那么对于公司来讲当然就是advisable了。
选B。
第二题，说为专业市场生产产品可以增加利润。
答案是D段的这么一句：the company should consider exploiting niche markets to improve its margins这题关键是要理解一个市场的含义：niche market。
看英英解释：a small area of trade within the economy, often involving specialized products。
improve its margins也就是increase profits，选D。
第三题，说Flacks可能需要改变它的一个设备的功能。
这里答案不是太明显，是C段的这么一句：They should also consider refocusing production by using their UK factory for high-specification products。
他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。
也就是说，英国工厂原来不是生产高规格产品的，即题目说的改变它的一个设备的功能。
第四题，说Flacks可以利用现有的技能来进入一个新的市场。
答案是A段的这么一句：They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts。
他们需要进入一个更有发展前景的市场，一个需求增长并且公司可以利用现有技能和合同的市场。
exploit existing skills也就是utilise its current expertise。
第五题，说Flacks可以考虑关闭现有的生产设备。
这题也有些隐晦，答案是这么一句：think about outsourcing all this work abroad。
关键就在于outsource这个词的意思：turn to outside suppliers or manufacturers外购。
既然是要考虑outsource——turn to outside manufactures，那么也就是可以考虑关闭自己的生产设备了。
选B。
第六题，说Flacks应该考虑发展同领先的连锁商已经建立起来的关系。
答案在C段：build on their relationships with the big stores发展他们同大商店的关系。
第七题，说扩展产品范围对劳动力来讲不是问题。
答案在A段：They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride.他们可以考虑品牌扩张——这不是一个巨大的跳跃，在销售力量的步调范围之内。
言下之意，不是问题。
选A。
Part two：《Evaluating the performance of the board》，评估董事局的表现。
众所周知一个公司里面是经常对员工的表现进行评估的，那么谁又来评估董事局的表现呢？这篇文章讲了对董事局表现进行评估的重要性和一些方法。
第八题，前面说对董事局的表现进行评估是很重要的。
空格后面的句子中有another reason，可见这个第八空应该填入对董事局表现进行评估原因的句子。
B符合这一特点，为什么要进行评估，因为“如果决策层是公司唯一逃避评估的成员的话，其他的员工会视之为不公平。
”第九题，前面说小公司会发现这种评估过程更容易操作。
空格后面一个however，说大公司的决策层会认为评估是对他们地位的一种挑战。
可见这个空格应该填入表示小公司愿意接受评估的句子。
A符合这一特点：通常这些公司的决策层会很乐意接受批评，因为这可以防止他们犯错误。
这里的such companies是个暗示，可以和前面的smaller companies对应上。
第十题，前面问怎样对公司的董事局进行评估。
那么很明显，后面跟的句子应该和评估的方式方法有关。
符合这一标准的只有F：一般认为确保对董事局里每个成员的定期评估是主席的责任。
也就是说是依赖于主席进行评估。
responsibility是个关键词。
第十一题。
第五段依然是讲评估的方法，具体的过程。
空格的前面说主席可以单独会见董事局的每一个成员，或者是集体在一起谈话。
空格后面说这些可以询问人们关于董事局主要任务以及委员会的工作进展情况的意见。
ask for people’s opinion是个关键点，什么可以询问人们的观点？调查。
选D，questionnaires是个关键的暗示：或者，也许可以给经理们分发调查问卷，形成未来讨论的基础。
第十二题，这一空前面说有调查显示对董事局成员进行评估的方法有所改善。
空格后面来了一个疑问，提出没有人评估主席。
可见第十二题有转折的意思，选E，有关键的连词however,而且E的one issue remains，正好对应最后一段最后一句话的一个问题。
内容上也吻合。
Part three：《British companies across the Atlantic》，跨洋英国公司。
有一批在本土干的不错的英国公司，雄心勃勃的要在大洋彼岸的美国去大展拳脚，结果遭遇了滑铁卢。
文章根据这些公司的经验和教训，说明了去海外开拓市场的注意事项。
13题，问英国商人去美国的主要原因是什么。
答案是第一段的最后一句话：The ultimate goal is to persuade more Americans that British companies have something to interest them.终极目标是是更多的美国人信服英国公司有可以吸引他们的地方。
说的这么婉转动听，其实意思就是：要美国人买他们英国人的产品。
答案是A。
ultimate goal可以对应于main reason。
14题，说在作者的观点里，所推荐的企业（proposed是recommended的意思）不同于上次的一批，原因是什么。
答案是第二段的最后的一句：Instead of exclusively promoting the major corporations, this time there is more emphasis on supporting the smaller, more unusual, niche businesses.这次的重点更多的在于支持规模小一些的特色企业，而不是单独促进大公司。
也就是说这次和上次的区别在于重点扶植的对象不同。
选B：less well-known companies will be better represented。
不那么出名的一些公司将得到更好的展现。
represented在这里的意思是be present to a particular degree.看一个例句：Abstraction is well represented in this exhibition. 15题，问作者认为Carringtons错误的地方在哪。
答案是第三段的最后一句：the belief that they could even show some of the great American stores a retailing trick or two was hopelessly over-optimistic.认为自己可以给一些大的美国商店玩一下连锁的戏法，结果杯具了。
也就是答案C所说的认为他们强于美国对手。
Show some of the great American stores a retailing trick 是关键点，理解了这个就好做出答案。
16题，问依作者之见，Polly Brown的错误在什么时候发生的。
答案在第四段，前面说当这个公司将自己定位于一个特殊的奢侈品牌时，战略似乎是奏效的。
但是当管理层决定去攻占中级市场时，成功的果实很快被榨干了。
所以答案是B：试图去吸引一个不同类型的消费群体。
a different type of customer可以对应于take on the middle market。
take on在这里是occupy 的意思。
17题，问Sarah Scott说英国公司要想在美国成功必须怎么样，答案在第五段。
这个人在第五段前面讲了很多英国公司的缺点，比如自以为是。
最关键的句子是这么一个：You have to look at what you can bring them that they haven't already got.给他们带来他们现在还没有得到的一些东西。
也就是说要填补现有市场上的一些空白。
选A。
18题，在美国成功取决于什么。
答案在第六段。
说人们需要有一点个性的东西，而这正好是从事于这个领域的很多公司可以做的。
答案选D：建立一个独特商品提供者的名声。
uniquegoods是关键词，可以对应things with some sort of individuality。
Part five：《Consumer Behaviour》，消费者行为。
文章分析了一些影响消费者行为的因素。
34题，evaluate是及物动词，后面直接接宾语。
evaluate the alternatives，评估替代的选择。
with多余。
36题，如果是respond to，后面应该要接宾语，而这里的respond to后面的是副词，所以直接用respond表示反应，to是多余的。
38题，这里并没有因果关系。
完整的句子是这样的：for purchases where the risk of making the wrong decision is greater,(so)the search for information is more important.意思风险越大，收集信息越重要。