商务英语1-8课译文参考
商务英语函电1-9课翻译及答案
Lesson 1 Importer’s Self-introduction译文信件一进口商自我介绍麦克唐那和伊万有限公司美国纽约劳顿大街58号福建鞋业进出口公司中国福建福州保定大街45号送交:销售部吴刚先生敬启者:我们从伏特威廉公司得知贵司商号与地址,特此来函,希望能同贵司发展商务关系。
多年来,本公司经营休闲鞋类进口生意,目前想扩展业务范围。
请惠寄商品目录与报价单。
如贵司产品价格有竞争力,本公司必定向你方试订。
恭候回音。
麦克唐那和伊万有限公司(签名)麦克. 伊万经理谨上2010年4月20日信件二回信福建鞋业进出口公司中国福建福州保定大街45号麦克唐那和伊万有限公司美国纽约劳顿大街58号敬启者:感谢贵公司四月二十日的来函,我们非常渴望与贵公司建立商务关系。
我们鞋厂致力于设计和生产各种传统和时尚男女鞋产品。
我们已开发和上市了室内拖鞋,棉拖鞋,新款刺绣拖鞋;童鞋和棉鞋。
可以满足国内外不同市场需求。
谨遵要求另函奉上最新的出口商品目录及报价单,涵括目前可供的出口商品。
如你方对任何一款感兴趣,请让我方知道。
期盼你方具体询盘。
福建鞋业进出口公司(签名)吴刚经理谨上2010年5月10日习题答案I. Basic TrainingTranslate the following expressions into Chinese.报价一流的进口商出口产品范围定单广泛的联系具体询盘最新目录有竞争力的价格Choose the best answer.1) b 2) b 3) c 4) a 5) d 6) b 7) c 8) c 9) bII. Improving TrainingTranslate the following sentence into English.1) We would like to introduce our business range.2) We obtained your name and address from Mr. Smith, who have done business with us for many years.3) We shall appreciate it if you could tell us the goods you are interested in.4) We have received many enquiries from abroad.5)They used to import machines from UK, but now they would like to establish business relations with us.6) We are the leading importer of electronic products in Lagos.7) If your price is competitive, we would like to place with you an order for 500 electric bicycles. III. Letter-writing Practice1. Finish the following letter by translating the expressions given.1) obtained your name and address2) establish business relations /enter into business relations3) leading importers4) We appreciate your catalogue and quotations.5) If your prices are competitive2. Write a letterDear sirs,We are one of the leading importers of electric goods in this city and shall be pleased to establish business relations with your firm.At present we are interested in your electric fans, details according to our Enquiry Note No. 1345 enclosed, and shall be glad to receive your lowest quotation as soon as possible.We would like to mention that if your price is attractive and delivery date acceptable, we shall place an order with you immediately.Your early reply will be highly appreciated.Yours faithfully,Lesson 2 Exporter’s Self-introduction译文信件一出口商来信敬启者:承蒙东京工商会的介绍,我们获悉你方是贵国最大的纺织品进口商之一。
商务英语课文翻译
经贸英语课文翻译一一、国际商务模式(Lesson 1)在进行国际商务活动时,民营企业和政府必须决定如何开展他们的业务,比如使用何种操作模式。
下文展示了一个公司所能采用的各种模式。
商品的出口和进口公司可以出口或进口任何一种商品或服务。
在各种国际商务模式当中,更多的公司选择了出口和进口业务作为他们的主要商务模式。
这种做法尤其适合于较小的公司,尽管他们不大可能像大公司那样从事出口。
(大公司更倾向于采取其他形式从事进口和出口的海外业务。
)商品出口是有形资产——或是说商品——输出到国外的过程;而商品进口则是对国外商品的引进。
由于这些商品输出和输入到一个国家的过程可以被看到,它们有时亦被称作有形出口和有形进口。
“出口”和“进口”这两个术语,通常被用于商品领域而不是服务领域。
当一个中国承包商从中国向美国输出Phantom Menace的人物玩具时,我们说,这个中国承包商是出口商,而Hasbro是进口商。
这个人物玩具对中国来说被出口,对美国来说是被进口。
对大部分国家来说,商品的出口和进口是国际收支的主要来源。
服务的出口和进口服务的出口和进口是非生产性的国际收入。
公司和个人获得国际支付形成了服务出口,而公司和个人进行国际支付则形成了服务进口。
服务的出口和进口有多种形式。
在这一节中,我们将讨论如下收入的来源:●旅游业和运输业●服务的执行●资产的运用旅游业和运输业当卢卡斯电影公司从美国出口电影时,电影将进行国际旅行,或是说卢卡斯电影公司的员工将出国推销电影。
让我们这样说,卢卡斯电影公司将它们的员工和电影通过德国汉莎航空公司输送到德国,然后,这些员工将在德国呆上一段时间。
他们对汉莎航空公司的支付以及在德国的费用对于德国来说是一种服务出口,而对美国来说则是一种服务进口。
国际间的旅游和运输是航空公司、船运公司、旅行社和宾馆的重要收益来源。
一些国家的经济,同样,很大程受到这些经济部门所带来的收益的影响。
例如,在希腊和挪威,大量的就业、利润、和外汇收入就来源于这些国家的公民拥有的船舶所进行的海外货运业务。
新世纪商务英语综合教程第一册课文译文
新世纪商务英语综合教程第一册课文译文第一单元万维网课文一有互联网必有路增加社会交流之商业指导丹奈斯·J. 德沃张筱霖译凯瑟琳·吉诺伊是波士顿 Swift Media 网络社区的合作创始人之一,她的饮食、起居、呼吸都浸泡在网络2.0中。
不仅她最新的商业公司依靠网络2.0召集会议,几乎她所有的新办公司都依靠各种网络工具来运行。
她有五位全职雇员,如今她已经非常熟练老到地使用她的博客、wiki、合作工具以及其他林林种种免费或低费用网络服务。
“网络2.0的吸引力在于,它能让小企业主找到通往市场的途径,而过去小企业主几乎没有门径。
”凯瑟琳·吉诺伊对《电子商务时报》的记者如是说。
目前,她的网络应用“组合”包括如下内容:●一个wiki,用来协调位于波士顿、衣达荷和乌克兰的程序员工作;●Basecamp,一个基于网络的项目管理工具(大约每月40美元)●Highrise,用来追踪与他人的联系与活动(与的小型网络版类似)●一组 Google(Nastag:GOOG)工具(例如, Google Docs 工作表,用于发博文的GoogleNotebook,Google AdWords 关键词搜索)有时她甚至通过Facebook和LinkedIn 与客户作交流,她也是Twitter微博和等社交网络的粉丝。
关于宠物狗的博客吉诺伊曾用网络2.0帮助过一位从事宠物狗养殖的朋友,这位朋友的生意渐渐下滑,而其竞争者熟知技术门道,他们的品牌则广为传播。
吉诺伊只不过帮朋友建了个博客,并在Google AdWords上登记了合适的关键词,朋友的生意马上兴旺起来。
吉诺伊说,她的策略并非是一时兴起、简简单单建个博客。
“任何小企业主都可以把博客用作网上营销工具,但是,要与Google AdWords结合起来才能推动访客流量的增加。
许多职场专业人士都把Google AdWords与在线服务管理结合起来,于是利润猛增。
商务英语综合教程1课文翻译
商务英语综合教程1课文翻译课文一美国来鸿:地铁札记沙希·塔鲁尔张雨晨邵凌译旅美期间,我生活中最大的惊喜之一莫过于纽约地铁了。
实际上,我已经开始逐渐享受它了。
1989年当我第一次搬来纽约时,好心的朋友们提醒我要远离这早已八旬高龄的地铁——不论是在当地居民还是在过往游客中,它都臭名昭著,被公认为是号称“不睡城”的最堵心、最危险的交通工具。
然而,它也是最快速且最经济的交通工具。
怀揣着这个难题,我开始了自己的“纽约客”生涯——自从那时起,我便喜忧参半。
地铁让我们又爱又恨:列车时刻表不可信赖;地铁要么来就来了,要么根本不见踪影;发生故障更是常有的事儿,以至于因地铁被困在隧道里,曾有孕妇不得不在车上生产。
员工数量不多,且其发布的通知常常令人不知所云。
基础设施古老陈旧、摇摇欲坠。
爆裂的管道时不时造成水漫车站,使得交通瘫痪。
城市流浪者们住在站台上,睡在车站长椅上(或地铁车厢里),增加了乘客的不安全感。
每几个月,报纸上就有类似的恐怖事件报道——又有一位无辜者被随意推到了迎面而来的列车车轮下。
抢劫、强奸和谋杀案件虽不常见,但也时有发生。
不仅如此,脏乱的车厢,涂鸦满布的车站,夏天炼狱般的高温和冬天极地般的严寒,可以控诉的实在是挺多。
《华盛顿邮报》的一位撰稿人称它为“古老陈旧、过时低效且近乎不中用的混合体”。
他还是笔下留情的。
那么,为什么纽约居民们仍然对地铁如此依赖呢?其中一个是经济原因:不论多远,乘客只需花1.5美金就能坐地铁到达纽约城的任何地方。
相比之下,乘坐计程车从纽约联合国总部到位于曼哈顿岛另一边的哥伦比亚大学,则需要花费12美金。
而若是去纽约的所谓外区,如皇后区、布鲁克林区或布朗克斯区——任何需要从曼哈顿岛过桥而至的地方——则需支付多达三倍的价钱。
除此之外,地铁也很快速。
只要25分钟,就能从曼哈顿市中心到达皇后区的法拉盛公园——这里是美网公开赛的举办地;开车的话就需要花费一小时,到达后还需找停车位。
新编商务英语综合教程课文翻译
Unit 1商业是与物质事物有关的人类活动。
文明是必要的。
它存在于所有社会,甚至最简单的社会。
业务可以包括货物的生产:制造飞机、建筑和纸盒是生产的例子。
它还可以为这些活动提供资金。
借贷资金、买卖股票和债券以及出售保险政策涉及到为商业活动筹集资金。
其他形式的业务包括商品销售,即销售产品,提供各种服务,如会计、分销和维修。
那么,商业就是生产和分销商品和服务的活动。
在我们的企业研究中,必须了解生产的四个基本要素。
这四个因素是土地、劳动力、资本和企业家精神。
这四个术语是什么意思?为了生产东西,必须使用土地。
这里,土地的使用方式最一般。
它不仅指我们可以建造工厂的一块房地产,还指生产所用的所有原材料。
有些原材料在地球表面发现,例如树木,木材成材。
其他原材料在地球表面的矿产和石油威尔斯发现,还有其他原料可以从空气中提取。
所有生产的原材料都来自土地、空气和海洋。
劳动是指脑力劳动或体力劳动用于生产物品。
大多数劳动力将原材料转变成成品,然后将其分配给买方。
在工业化国家,劳动通常比体力劳动更有精神。
例如,无论是制造业还是农业,机器完成了非熟练工人过去所做的非常累人的体力劳动。
5在其他国家,由计算机编程的机器人和其他形式的数据处理设备完成了许多需要大量脑力劳动的工作。
因此,在一定程度上,下一个因素,资本,可以用来取代劳动力或减少体力和脑力劳动,人类不得不使用,以进行业务。
在日常用语中,资本意味着几件事。
最普遍的含义是财富或金钱。
但它也指货币购买的设备。
资本作为生产的基本要素之一,是劳动者在生产和分配中使用的所有东西。
它包括工具、机器和建筑物,例如工厂和仓库,生产和储存货物。
因此,资本指任何有助于生产和分销货物的东西。
把土地、劳动力和资本结合起来创造有价值的东西,叫做企业家精神。
企业家是负责控制和指导其他三个因素的人。
企业家不是自己动手,除非他也是工人。
一个企业的工人听命的企业家。
他是领导,员工也跟着他的方向走。
创业包括一些其他重要的活动。
步入商界BBC商务英语中英文全20课(可直接打印,精心整理)
步入商界Lesson 1 Introducing Yourself (第一课自我介绍)GIVING NAME AND JOB TITLE 说明姓名与职务GREETING PEOPLE 问候他人TALKING ABOUT YOUR COMPANY 谈论公司情况In this unit...Bibury Systems is a British company. It manufactures electronic toys.Edward Green starts a new job at Bibury System.Jenny Ross shows Edward Green the company offices. Edward sees a new product:"Big Boss". GERALDINE: Good morning. Bibury Systems. Can I help you?杰拉尔丁:早上好,Bibury系统公司。
可以为你效劳吗?JENNY ROSS: Good morning, Geraldine.詹妮·罗斯:早上好,杰拉尔丁。
GERALDINE: Good morning, Jenny. Your newspapers and the post.杰拉尔丁:早上好,詹妮。
这是你的报纸和信件。
JENNY ROSS: Thank you.詹妮·罗斯:谢谢。
CLIVE HARRIS: G ood morning, Jenny. Good weekend?克莱夫·哈里斯:早上好,詹妮。
周末过的好么?JENNY ROSS: Excellent, thank you.詹妮·罗斯:非常好,谢谢。
CLIVE HARRIS: I t is cold this morning.克莱夫·哈里斯:今天上午真冷。
JENNY ROSS: Yes. Very cold.詹妮·罗斯:是的。
商务英语 课文翻译
高级商务英语阅读课文译文第1 课主课文译文新长征“中国制造”这个标记很久以前就不新鲜了,它贴在鞋子上、玩具上、服装上,以及为跨国公司制造的其他商品上,世界各地到处可见。
现在真正新鲜的是以中国品牌出售的中国制造的商品。
目前中国只有为数不多的几家公司拥有足够的财力和管理知识来打造国际名牌;其余的绝大多数公司还在为在国内获得知名度而努力奋斗着。
但是正在海外市场上试水的各大先锋公司,很有可能把事情做大。
一些人认为,在创业精神饱满的本地管理层的协助下,或者在一些想在其产品系列里添加新产品的外国公司的协助下,中国商品在极具竞争力的价格的基础上,若把卖点放在产品质量和异国情调上,那末10 年之内,中国品牌将一个一个地走向全球。
总部在香港的广告公司中国精信(Grey China)的执行董事陈一木丹(Viveca Chan)说:“如果世界上只有一个国家具备创立全球品牌的潜力,那么这个国家就是中国。
”短期之内,中国商品最有希望打入国际市场的当属中草药和特色食品,当然也包括那些体现中国浪漫并具有异国情调的产品,例如化妆品、时装和音乐作品。
中国总部设在上海的泰勒·娜尔森·索福瑞(Taylor Nelson Sofres)市场调研公司的中国区总经理Kevin Tan 说:“与中国相联系的神秘色彩还有许多。
化妆品是种靠形象推销的产品,假如你要做化妆品,你会一下子就发现,中国化妆品来头不小。
”努力走向世界的中国品牌还有一些领导时尚潮头的饮料和啤酒品牌,也包括家用电器等具有品牌潜力的产品,它们都能以竞争性的价格提供高品质的产品。
这些中国品牌中的一部分,最终将会通过合资、兼并和收购的途径走向国际市场。
而对于合资双方中的外国投资者来说,这些品牌则将成为他们更快地进入中国消费市场和销售渠道的载体,同时这些中国品牌也能进一步充实国外投资者在国际市场上已经确立的优质品牌的阵营。
整个20 世纪90 年代,“中国品牌”这个概念一直在发育着,而目前在国内受到的重视更大了。
商务英语课本unit1译文及答案
课文A世界经济发展世界经济比以往任何时候都更富裕,但是国家内部与国家之间财富显然分布不均衡。
世界上最富裕国家如卢森堡的年人均收入比世界最贫穷国家如塞纳里昂年人均收入高出一百多倍。
国与国之间经济发展不平衡倾向表现各异。
20世纪50、60年代,发展中国家经济获得了飞速而持续的发展。
然而,自80年代以来,除了少数几个主要亚洲国家经济成功地获得快速发展、更多全球开放市场外,其他发展中国家面临了经济不稳,社会福利收效甚微的问题。
全球化并没有缩小贫富国家收入差异。
富裕国家比贫困国家往往能更优先进入资本市场,吸引更多外国资本直接投资,更有弹性地应对全球商品市场。
现在,埃塞俄比亚居民平均收入不及出生于欧洲或美国居民的1/35,而在50年代,埃塞俄比亚人均收入是发达国家人均收入的1/16。
同样,美国目前人均收入比尼伯尔人均收入从50年代的19倍上升到了27倍。
世界上大多数最贫困国家或多或少在某种程度上相对滞后。
尤其是70年代中期以来,发展中国家经济增长进入停滞与不稳定的交替期,只有少数几个发展中国家在最近几十年能持续增长,这些国家中尤以两个世界人口大国中国和印度著名。
中国可以看作是成功进行体制改革的例子。
20世纪70年代后期改革开放以来,中国经济一直保持了高速发展。
除一些社会、经济不稳定因素之外,最近20年,中国经济改革所取得的成就解决了几千万人的温饱问题。
因为没有现存的改革经验可借鉴,中国经济改革的过程被看作是“摸着石头过河”。
实际上,经济发展是改革的落脚点和最终目标。
中国经济体制改革是以全面提高经济效益为目的,依靠发挥个人积极性,培育各种类型的市场竞争。
通常,中国向市场经济的转型过程是个缓慢的经济改革过程,表现在三个不同时期。
第一个时期从1978年至1993年,改革主要是改善激励机制和扩大市场对资源的配置范围。
这一时期以成功进行农业体制改革和双重价格体系改革为特点;第二个时期开始于1994年,这一时期中国政府决定把最终建立现代市场经济体制作为改革目标;最新时期,重点是处理好由于经济增长所带来的地区差异和贫富悬殊。
步入商界BBC商务英语中英文全20课(可直接打印,精心整理)
步入商界Lesson 1 Introducing Yourself(第一课自我介绍)GIVING NAME AND JOB TITLE 说明姓名与职务GREETING PEOPLE 问候他人TALKING ABOUT YOUR COMPANY 谈论公司情况In this unit...Bibury Systems is a British company。
It manufactures electronic toys。
Edward Green starts a new job at Bibury System.Jenny Ross shows Edward Green the company offices。
Edward sees a new product:"Big Bos s"。
GERALDINE: Good morning. Bibury Systems. Can I help you?杰拉尔丁:早上好,Bibury系统公司。
可以为你效劳吗?JENNY ROSS: Good morning, Geraldine.詹妮·罗斯:早上好,杰拉尔丁。
GERALDINE:Good morning, Jenny。
Your newspapers and the post.杰拉尔丁:早上好,詹妮。
这是你的报纸和信件。
JENNY ROSS:Thank you。
詹妮·罗斯:谢谢。
CLIVE HARRIS: Good morning,Jenny。
Good weekend?克莱夫·哈里斯:早上好, 詹妮。
周末过的好么?JENNY ROSS: Excellent,thank you.詹妮·罗斯:非常好,谢谢。
CLIVE HARRIS:It is cold this morning.克莱夫·哈里斯:今天上午真冷。
JENNY ROSS: Yes. Very cold。
初级商务英语Unit8
Unit 8Information handingChecking and confirming1.ListeningWhen telephoning, it is very important to get certain facts right, for example, the name, address, and telephone number. Listen to the following telephone call twice. The first time, listen to it from the point of view of the caller and complete his notes below. The second time, listen to it from the point of view of the person who answered and complete his notes.First listening: Caller’s notesSecond listening: Called person’s notesListening TaskA: Priority Investments. Can I help you?B: Yes, this is George Biederbeke. Could I speak to someone in your corporate finance department?A: Just a moment, I’ll put you through.C: Daniels speaking.B: My name is George Biederbeke fr om the Austin Corporation. I’d like to make an appointment to see your corporate Finance Manager.C: Yes. Could you tell me what exactly you want to talk about?B: Well, we’re approaching a number of investment companies with a view to placing business with them.C: I’m sorry, I didn’t quite catch that.B: I said that we are interested in your investment services.C: I see, and you would like to meet our Corporate Finance Manager?B: That’s right.C: When would be convenient for you?B: Friday 28 June would suit me-in the afternoon.C: Just a moment, I’ll check with Mr. Foster-our Corporate Finance Manager.B: I’m sorry, I didn’t catch his name.C: Foster.B: Right.C: Just a moment, let me check…Yes, that’ll be fine, about 2 p.m. Could I have y our name again?B: Biederbeke.C: Could you spell that please?B: B, I, E, D, E, R, B, E, K, E.C: Right. I’ve got that. We’d like to send you a copy of our current prospectus. If you give me your address…B: Of course. It’s the Austin Corporation, 514 Seaview…C: 514 Seanew.B: No, tit’s Sea-view.C: Right, I’ve got that.B: 2952 Seattle.C: 2952 Seattle. Right, let me just repeat that. Mr. Bideerbeke, Austin Corporation, 514 Seaview, 2952 Seattle.B: Right.C: And your telephone number, Mr. Biederbeke?B: It’s (0452) 67791C: (0452) 67791. Right. We’ll get the prospectus in the post to you today.B: Good. Let me just confirm the appointment. Friday 28 June at 2 o’clock.C: Fine, we look forward to seeing you then.B: Goodbye.C: Goodbye.2. PresentationIn the telephone conversation the speakers followed a number of steps when handling and exchanging information, in particular.# clarifying information# asking for repetition# asking for spelling# showing understanding# correcting information# confirming information# acknowledgingNow look at the language used to handle information.2.1 Clarifying informationCould you tell me exactly what…?2.2 asking for repetitionCould I have your name again, please?Could you repeat that?I’m sorry, I didn’t catch that.2.3 asking for spellingCould you spell that, please?2.4 showing understandingI see.I’ve got that.Right.2.5 correcting informationNo, not seanew. Seaviesw.That’ not right, it’s…..2.6 confirming informationLet me just repeat that,…2.7 acknowledgingThat’s right.Notes:1. Saying and repeating telephone numbers:Look at the number: 081-455 2354.The number consists of three groups.0 is pronounced ‘oh’ or zero;455 is verbalized as four double five or four five five;the numbers should be grouped, e.g. 081 pause 455 pause 2354.2. Spelling names:A useful way to remember the pronunciation of some letters is to group them by vowel sound:请详见附图3. Controlled practiceA. Complete these dialogues.1.A: My name’s Pinkerton.B: __________________?A: Yes, it’s P, I, N, K, E, R, T, O, N.2.A: The address is 24 Tunnyside Lane.B:_____________________________?A: Yes, of course. 24 Tunnyside Lane.3. A: My phone number is 0432 5686B: 0432 5688?A: ____________ 5686.B: ____________ 0432 5686.A: _____________________.4. A: I’d like an appointment with Mr. Dunn.B: _______________________________ you would like to discuss?A: Yes, I’d like to talk about extending my credi t.5.A: We would like to visit your factory with a view to buying it.B: ________________________. When would you like to come?6.A: The figure is 3.56m.B: ____________. And what was the other figure?7.A: So, an appointment at two would suit you. ____________ again please?B: Yes, certainly. It’s Macintosh.A: ________________________?B: Yes, M, A, C, I, N, T, O, S, H.B. Listen to the tape. You will hear some telephone numbers. As you listen, write the number down. After each number, there will be a pause for you to repeat the number. 1. _______________ 2. ____________________ 3. __________________.4. _______________5. ____________________6. __________________.C. Listen to the tape. You will hear some names and then a request to spell them. There is a pause on the tape for you to spell them and then you will hear the correct spelling. The names are:1. Peterson2. Hardy3. Glynis4. Matthews5. Rifkind6. Thatcher7. Samuel8. MarjorieNow listen to the tape again. This time, cover up the names above and write them down when you hear them spelt.1. _______________2. ____________________3. __________________.4. _______________5. ____________________6. __________________.7. _______________ 8. ____________________课文注释及词汇讲解* priority 重点,优先eg. priority projects重点项目* make an appointment 安排一次约会eg. I’d like to make an appointment to see your Corporate Finance Manager.我想约见一下你们公司的财务经理。
创新高职英语1-Unit1-Unit8翻译
Unit OneNowadays many companies spend money on entertaining clients.主要句型:把钱花在……中文翻译:很多公司把钱花在招待客户上。
他们公司把钱花在广告上。
Their company spends money on advertising.1. It costs four times as much to gain a new client as it costs to keep an old one.主要句型:花在……方面的钱是花在……的……倍。
中文翻译:花在获得一个新客户上的钱是花在保留一个老客户上的四倍。
花在买衣服上的钱是花在买书上的两倍。
English translation:It costs twice as much to buy clothes as it costs to buy books.2. I would like to take this opportunity to invite you to a cocktail party this evening.主要句型:借此机会,我想邀请您……中文翻译:借此机会,我想邀请您参加今晚的鸡尾酒会。
借此机会,我们想邀请您和您夫人去听今晚的音乐会。
English translation: I would like to take this opportunity to invite you and your wife to the concert this evening.3. Please let us know if you can make the trip.主要句型:请告知我们您是否……中文翻译:请告知我们您是否能来。
请告知我们您是否能参加明天的会议。
English translation: Please let us know if you can attend tomorrow’s meeting.4. I should be cheerful if you could come to take part in the event.主要句型:您如果能来……那就叫人太高兴了。
商务英语第一册课后翻译
Unit one2. (1)Fiat launched a tiny “city car” especially for Europe’s narrow, crowed streets.(2) The rain forest theme products tap into consumer’s interest in the environment.(3) The company might target its efforts on preferred locations like India or Thailand(4) A strong president would further erode the power of the Congress.(5) Most of the measures will be phased out next year.(6) Government securities have traditionally yielded less than stocks.3.(1) on December 8th,2009, president Barack Obama launched a set of proposals to address unemployment and made it clear that he wanted to tap into some of the unspent funds( money set aside to support filing banks) to help pay for them. No precise figure was given. Some 50$ billion will be spent on infrastructure projects. But the effort represents a broad push to support small business.(2) America’s recent recession has hit small business hard. The very small, with fewer than 50 workers---employing almost one-third of working Americans ---have suffered around 45% of the job losses of the downturn.(3) Unfortunately, helping small business has not proved easy. The stimulus package passed last spring offered tax benefits and targeted the flow of credit to small business. The results were disappointing. The main problem with small business is lending. Obama’s recent plan is likely to scratch the surface if he does not tackle credit crunch.Unit two2. (1) Death does not discriminate. It eventually comes to everyone, making no exception for those more or less fortune, or those with good or bad fame.(2) T he 2008 presidential election of American is under the world’s spotlight because of the participation of female and African American candidates for the first time. Though the final outcome is still hard to anticipate, the election itself is changing not only the way American perceive themselves, but also how the rest of the world perceives America.(3) No matter what background or experience he may have, nobody should recoil from pursuing his own dream. Because we are convinced that freedom, equity and the pursuit of happiness are our rights.(4) More and more Chinese brands aspire to go global. This clearly conveys a message: the quality, design and management expertise of Chinese brands are constantly improving.3. Variety is the spice of life. So, since a man shaves about 20,000 times in a lifetime, the desire for adventure may be the only thing that can drive away boredom. Instead of growing a “glamorous”beard, current styles leave a lot of room for hair experiments. The classic facial hair fashion is designer stubble or “three-day-growth”. The skin can still be seen under the short stubble, lending a manly appearance with relatively little care and expense. The key is to look grooming, not scruffy. However, it does not always make a good impression if you are in daily contact with customers. In contrast, the somewhat more conventional beard style can always win points.Unit three3. (1) Our car wound its way through the mountain. Beautiful scenery was everywhere to be seen on the road; we couldn’t help but be impressed.(2) After elaborate arrangements, Beijing Olympic opening ceremony unfolded s visual banquet to the world.(3) The annual environment conservation campaigns aim to restore the delicate balance between man and nature.(4) The article gives us a real sight into the cause of present food crisis.(5) The moment Wenchuan earthquake was reported, the Red Cross was flooded with calls about donations.(6) The ancient architectures and the modern ones complement each other, adding a special charm to the city.4. The middle class increasingly forgoes bicycles--- the environmentally friendly and energy efficient transport--- in favor of the car. Some four million bikes now compete for road space with more than two million cars. A quick glance at the newly constructed overpasses and ring road has clearly shows which means of transport has been getting priority. Fewer and fewer people are riding bikes because of the inconvenience and the increased dangers that cars bring to the road. However, the improvement in the state economy, the traffic situation and city management does not mean that we should say a final and complete farewell to the bicycle. Some people will still choose this non-polluting, small and green transport tool.Unit four3. (1) “These days I often recall the tough times before, thus I can be cool-headed inthe face of success,” said the founder and CEO of the company.(2)The primary issue in the current situation is to keep the prices steady; otherwise if the market panics, the consequence is beyond imagination.(3) To launch this service in the region will pay off in the long run, though the initial investment is big.(4) To make maximal profits with minimal cost has long been the objective for some companies. Now environment factors make them to rethink about it.(5) The public want to see issues like narrowing the gap between rich and poor and tackling urban housing problems prioritized by the government.(6) Home work burdens greatly restrict children’s opportunities for playing, and do harm to their development.(7) Sex set Hillary apart from all the other candidates for presidency and won her support of many female voters.4. The boom in consumer spending, now in its 12th year, has weathered many shocks that have hit the Us economy, including terrorist attacks, the 2001 recession, and a series of corporate scandals. Resilient household demand has not only sustained domestic growth but has also played a key role in supporting the global economy. Some observers, however, have viewed the surge in consumer spending with apprehension. The personal saving rate has fallen to historic lows, and consumer debt levels have risen. This has led to concern that the rise in private consumption may not be sustainable and that a subsequent weakening could throw the recovery off track. So are US consumers living beyond their means?Unit five2. (1) his speech instilled enthusiasm and confidence into the audience.(2) Intent on her work, Helen ignored the noise outside the room and did not turn to see who was coming in(3) He contended that the main issue was not being addressed.(4) Intimidated, the witness kept his mouth shut for seven years. But now he feels he could no longer turn his eyes away from facts.(5) Mother Theresa remained a woman of great humanity despite all the attention and praise for her work.(6) I wouldn’t underestimate the obstacle if I were you---the situation is more frustrating than you think.3. The Chinese want to do business with individuals---not companies--- socultivating friendships is crucial. Rather than cutting to the chase, the Chinese prefer a courtship filled with get-to-know-you banter and big banquets full of mysterious delicacies. Thus, like other Americans, Deane had to rein in his “get the deal done and move on to the next one” philosophy. And nearly every time he visits his manufacturers in Foshan, they insist on taking him on long drives in the countryside, often recovering ground he’s admired on previous trips. “they want to spend time with you,”Deane explains. “they want to get to know you”.Saxon also says that the Chinese take a long-term view and aren’t risk-takers. The society is less individualistic than America’s, So the Chinese aren’t big on confrontation. He highlights the Chinese belief in the “middle way”, a form of compromise, which means they may insist on working out an agreement rather than taking no for an answer. For an American, this translated into fostering respect, including stifling open criticism.Unit six2(1) Today’s society is full of theories which claim to be authoritative but turn out to be self-contradictory. Instead of being repeatedly tempted to believing them, I would rather keep a sober mind, think independently, and then make my own judgment. (2) Because of his profound insight into the shock of cultural diversity on human mind, he was nominated as candidate for this year’s Nobel Prize for Literature. No matter he is going to win the prize or not, he is already held in high esteem in his home country, and meanwhile plays an important role in the protection of intangible cultural heritage around the world.(3) After long time research, economists discovered that the financial institutes in this country bear a strong relationship with the government. The latter turns out to be the biggest buyer of the country’s financial products.(4) Courtesy is the essence of Chinese food culture. It is estimated that Chinese spend twice or more time on a formal dinner than Europeans.3. One of the greatest things about travelling around the world is all of the wonderful food you get to try. Watch yourself when you start to reach for that food, though, or you just might offend someone. When it comes to table manners, what works in one country doesn’t always go over in another.The United States has its own special dining customs that visitors should know about before sitting down to a meal. For example, when food starts to arrive, you can’t just dig in. it’s considered rude to start eating before everyone at the table hasreceived his or her meal.Once you start to chew down, it’s important to remember to keep yo ur elbows off the table and keep your mouth closed as you chew. One last tip for American dining is never to pick up you bowl or plate as you eat. This is considered rude beyond all belief.If you think Americans are picky about the table manners, think about Taiwan’s (china) customs. The list of rules is equally long. You cannot stick chopsticks upright in your bowl of rice. Furthermore, you should never gesture with your chopsticks. For some visitors, using chopsticks is challenging enough without the rules of what you can and can’t do with themUnit 72.(1)it’s five years since she was lost but she still haunts his dr eams(2).Science empowers man to control natural forces more effectively .(3).Those students implicated in the cheating have been severely punished.(4).The environment is different between the university and the middle school, but the freshmen have adapted themselves to new conditions very soon.(5).The more he thought about it, the more confused he became.3. Recent study shows that the number of courses on ethics in the top 50 business schools have quintupled in the past 20 years . However, only half of these schools take ethic education as one of the requirements for graduation.The incident of group cheating at Duke University’s Fuqua School of Business in the US has aroused intense concern among students. Those who were expelled in this case all come from Asia. They have been in the US for less than a year and have little knowledge about the honor code of universities or the judicial procedures in the US. These Asian students admitted the fault but did not lodge a protest, which is also attributed to their cultural backgrounds. According to the experts, foreign students have different opinions in defining cooperation on the university campuses in the US. The universities have a special obligation to those students. The ethic education in the business schools used to emphasize “no lying”, “no cheating” and “no stealing”. The concept of ethics is changing with the actual situation in the business world. Business ethics do only have a bearing on personal decision making, but also extend to the social, economic and environmental responsibilities of the enterprises, with the “sustainable” development as the main concern.Unit 82. (1) there is no alternative: the president must approve the bill if Congress passes it.(2) The Amish have long been renowned for making ordinary soil magically productive.(3) In fact, the reason why manufacturing powers subsidize their enterprises on energy price is that energy price is a complex political and social issue.(4) 110-year-old Peking University is constantly reviewing its course structures to cater to the ever-changing student roll.(5) About 200 visiting students from china’s quake-hit Sichuan Province wound up their vacation in Russia and set out home.(6) Carbohydrates are abundant in starchy foods, and are converted in the body into glycogen, which is then stored in the muscles and liver.(7) People that illegally obtain personal information also incur criminal penalties, under the draft submitted yesterday to Standing Committee of the National People’s Congress.(8) Governments at all levels must encourage the use of energy-saving technology and facilities by offering policy incentives such as an exemption of taxes.3. But by the spring of 2008, the financial world seemed to be coming undone, unemployment was rising, and among the fashionistas, cheap was the new black. Consumer prices in the US fell at a breathtaking annual rate of nearly 13% in the last three months of 2008. Prices plummeted for all sorts of goods, ranging from clothing to TVs to furniture, as retailers advertised sale after sale. But deflation missed big chunks of the economy. For all of 2008, college tuition and fees increased by 5.8%, followed closely by price increases for hospitals and legal services. Finance is one service sector where prices are falling, in part because banks lent so heavily in housing. For economics, overcapacity is a tricky concept. Human wants are unlimited, so how could the world ever produce too much of a good thing? The key is what people can pay: in many good sectors, prices still aren’t low enough to bring forth enough buyers. There will have to be some combination of falling prices and destruction of productive capacity before supply and demand come back into balance.。
商务英语阅读课文译文
高级商务英语阅读课文译文第1 课新长征―中国制造‖这个标记很久以前就不新鲜了,它贴在鞋子上、玩具上、服装上,以及为跨国公司制造的其他商品上,世界各地到处可见。
现在真正新鲜的是以中国品牌出售的中国制造的商品。
目前中国只有为数不多的几家公司拥有足够的财力和管理知识来打造国际名牌;其余的绝大多数公司还在为在国内获得知名度而努力奋斗着。
但是正在海外市场上试水的各大先锋公司,很有可能把事情做大。
一些人认为,在创业精神饱满的本地管理层的协助下,或者在一些想在其产品系列里添加新产品的外国公司的协助下,中国商品在极具竞争力的价格的基础上,若把卖点放在产品质量和异国情调上,那末10 年之内,中国品牌将一个一个地走向全球。
总部在香港的广告公司中国精信(Grey China)的执行董事陈一木丹(Viveca Chan)说:―如果世界上只有一个国家具备创立全球品牌的潜力,那么这个国家就是中国。
‖短期之内,中国商品最有希望打入国际市场的当属中草药和特色食品,当然也包括那些体现中国浪漫并具有异国情调的产品,例如化妆品、时装和音乐作品。
中国总部设在上海的泰勒·娜尔森·索福瑞(Taylor Nelson Sofres)市场调研公司的中国区总经理Kev in Tan 说:―与中国相联系的神秘色彩还有许多。
化妆品是种靠形象推销的产品,假如你要做化妆品,你会一下子就发现,中国化妆品来头不小。
‖努力走向世界的中国品牌还有一些领导时尚潮头的饮料和啤酒品牌,也包括家用电器等具有品牌潜力的产品,它们都能以竞争性的价格提供高品质的产品。
这些中国品牌中的一部分,最终将会通过合资、兼并和收购的途径走向国际市场。
而对于合资双方中的外国投资者来说,这些品牌则将成为他们更快地进入中国消费市场和销售渠道的载体,同时这些中国品牌也能进一步充实国外投资者在国际市场上已经确立的优质品牌的阵营。
步入商界BBC商务英语中英文全20课(可直接打印,精心整理)
步入商界Lesson 1 Introducing Yourself (第一课自我介绍)GIVING NAME AND JOB TITLE 说明姓名与职务GREETING PEOPLE 问候他人TALKING ABOUT YOUR COMPANY 谈论公司情况In this unit...Bibury Systems is a British company. It manufactures electronic toys.Edward Green starts a new job at Bibury System.Jenny Ross shows Edward Green the company offices. Edward sees a new product:"Big Boss". GERALDINE: Good morning. Bibury Systems. Can I help you杰拉尔丁:早上好,Bibury系统公司。
可以为你效劳吗JENNY ROSS: Good morning, Geraldine.詹妮·罗斯:早上好,杰拉尔丁。
GERALDINE: Good morning, Jenny. Your newspapers and the post.杰拉尔丁:早上好,詹妮。
这是你的报纸和信件。
JENNY ROSS: Thank you.詹妮·罗斯:谢谢。
CLIVE HARRIS: G ood morning, Jenny. Good weekend克莱夫·哈里斯:早上好,詹妮。
周末过的好么JENNY ROSS: Excellent, thank you.詹妮·罗斯:非常好,谢谢。
CLIVE HARRIS: I t is cold this morning.克莱夫·哈里斯:今天上午真冷。
JENNY ROSS: Yes. Very cold.詹妮·罗斯:是的。
商务英语阅读译文..
Chapter 1 Why China Works中国是今年唯一呈现出重大发展的主要经济体(economy),由于它通常是唯一敢于打破经济教科书中每一条例的经济体。
事实上,中国不像其他五大经济体那样发展缓慢的主要原因是,它宏观调控的能力(its capacity for macro-economic control)。
为什么中国市场经济体系奏效?(market economic system)目前,欧美等国正通过银行及汽车业国有化及金融业实施新的有力规定(regulations),走向宏观调控。
但问题更加紧迫(the question has a new urgency)。
中国看上去最能驾驭(navigate)七十年内最糟的经济滑坡(downturn)。
在危机中,中国官员既能吸取像西方同行(counterparts)的传统市场工具,也能吸取中国市场经济体系的积累经验(arsenal)。
去年早期,由于房地产市场(housing market)过热,中国官员仅命令银行削减房贷(cut back on housing loans),然后随着房屋销售量下降(fall),他们提供类似更低的房屋购置税(lower taxes on home purchases)。
最近几周,他们展开类似西方的经济救援行动(launch economic rescue efforts),其中包括价值6000亿的大计划以增加政府开支和大幅利率削减(ramp up government spending)(big interests cuts)。
但同时,他们也发布在西方国家眼里是不合理的干涉的命令,例如,上周中国官员召集包括钢铁建筑等行业的国有行业并购(buy up)国内外新资产(at home and abroad)以积极(actively)发挥在经济中的作用。
曾把中国宏观调控视为不成熟经济的弊病(immature economy),现在是稳定的保障(bulwark of stability)。
大学商务英语教材译文
大学商务英语教材译文商务英语是一门与商业领域紧密相关的英语学科,它旨在培养学生在商业环境中使用英语的能力。
下面是一段大学商务英语教材的译文,帮助学生更好地理解和掌握商务英语知识。
Lesson 1: Introduction to Business English第一课:商务英语简介Business English is a specialized area of English language learning that focuses on the language skills needed in various business situations. Intoday's globalized world, the ability to communicate effectively in English is essential for success in the business field. This lesson will provide an overview of the objectives and content covered in this course.Lesson 2: Business Communication第二课:商务沟通Effective communication is crucial in the business world. This lessonwill introduce different types of business communication, such as emails, memos, and reports. Students will learn how to write clear and concise messages, and develop the essential skills needed for effective business communication.Lesson 3: Meetings and Presentations第三课:会议与演示In the business environment, meetings and presentations play a significant role in decision-making and information sharing. This lesson will teach students the language and skills necessary to participate in meetings, conduct presentations, and engage in discussions. Students will also learn how to use visual aids and deliver persuasive presentations.Lesson 4: Negotiations and Contracts第四课:谈判与合同Negotiations are an integral part of conducting business. This lesson will focus on the language and strategies used in negotiations, including bargaining, reaching agreements, and handling conflicts. Additionally, students will study contract terms and conditions, and understand the legal implications of business agreements.Lesson 5: International Business第五课:国际商务In today's global market, understanding international business practices is essential for success. This lesson will explore topics such as international trade, cultural diversity, and business etiquette in different countries. Students will also learn how to communicate and negotiate effectively with international partners.Lesson 6: Marketing and Advertising第六课:市场营销与广告Marketing and advertising are vital components of any business. This lesson will introduce students to marketing strategies, market research,consumer behavior, and advertising techniques. Additionally, students will learn how to create marketing plans and develop effective advertising campaigns.Lesson 7: Business Ethics and Corporate Social Responsibility第七课:商业道德与企业社会责任Ethics and social responsibility are increasingly important in today's business world. This lesson will discuss ethical principles, corporate social responsibility initiatives, and the role of business in society. Students will examine case studies and engage in discussions on ethical decision-making.Lesson 8: Cross-cultural Communication第八课:跨文化交流In a global business environment, effective cross-cultural communication is vital. This lesson will explore cultural differences, communication styles, and strategies for bridging cultural gaps. Students will develop cultural sensitivity and enhance their ability to work in multicultural teams.Lesson 9: Job Interviews and Resume Writing第九课:求职面试与简历撰写Preparing for job interviews and writing effective resumes are crucial skills for successful career development. This lesson will provide tips and techniques for job interviews, including how to answer common interview questions and make a positive impression. Students will also learn how to write professional resumes and cover letters.Lesson 10: Business Case Studies第十课:商业案例分析Business case studies provide practical insights into real-life business scenarios. This lesson will examine various case studies and encourage students to analyze and solve business problems. Students will apply their knowledge of business English in simulated business situations.Conclusion结语This university-level business English textbook provides students with comprehensive knowledge and practical skills necessary to excel in the business field. By mastering the language and strategies taught in this course, students will be well-equipped to communicate effectively and succeed in their future careers.。
步入商界BBC商务英语中英文全20课(可直接打印,精心整理)之欧阳科创编
步入商界Lesson 1 Introducing Yourself(第一课自我介绍)GIVING NAME AND JOB TITLE 说明姓名与职务GREETING PEOPLE 问候他人TALKING ABOUT YOUR COMPANY 谈论公司情况In this unit...Bibury Systems is a British company. It manufactures electronic toys.Edward Green starts a new job at Bibury System.Jenny Ross shows Edward Green the company offices. Edward sees a new product:"Big Boss".GERALDINE: Good morning. Bibury Systems. Can I help you?杰拉尔丁:早上好,Bibury系统公司。
可以为你效劳吗?JENNY ROSS: Good morning, Geraldine.詹妮·罗斯:早上好,杰拉尔丁。
GERALDINE: Good morning, Jenny. Your newspapers and the post.杰拉尔丁:早上好,詹妮。
这是你的报纸和信件。
JENNY ROSS: Thank you.詹妮·罗斯:谢谢。
CLIVE HARRIS: Good morning, Jenny. Good weekend?克莱夫·哈里斯:早上好,詹妮。
周末过的好么?JENNY ROSS: Excellent, thank you.詹妮·罗斯:非常好,谢谢。
CLIVE HARRIS: It is cold this morning.克莱夫·哈里斯:今天上午真冷。
JENNY ROSS: Yes. Very cold.詹妮·罗斯:是的。
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适合雇佣吗?这是值得思考的问题纽约—美国职业及经理班的成员离开大学时至少对一件事非常有把握:他们已经结束了最后一次测试。
从现在开始,他们要依靠魅力,策略或是所取得成就得记录来助他们登上公司的阶梯。
但现在这几乎是不可能实现得了。
越来越多的公司,从三菱汽车公司到美国运通公司都不再满足于传统的工作面试。
相反,他们要求很多白领工作的应征者—从高层的执行领导至下—都要参加一系列笔试、角色扮演演习、模拟做决定演戏以及一些难题。
还有一些公司让心理学家或是训练有素的面试官对进行一长串的面试。
这些测试不是关于数学或是语法,也不是长久以来生产,销售或是文秘人员被测试的一些关于基本技术的问题。
雇主想要评价候选者的无形的品质。
她是不是有创造力和企业家品质?他能领导和指导别人吗?他灵不灵活、善不善于学习?她有热情和紧迫感吗?在压力下他会怎么工作?最重要的是,这个可能成为员工的人适合公司文化吗?这些可能持续一个小时到两天的时间测试都是更广泛趋势的一部分。
“公司对于招聘变的越来越谨慎,”Paul,作为Executive Search Consultant协会的主席,这样说道。
十年前,候选者只有相貌合格,能回答对像“你为什么想要这份工作?”这样的问题就能获得到一个很高职位的工作。
如今,很多人要面对旨在了解他们怎样处理事情的问题或是演习。
例如,他们可能不是要详细描述他们工作上的一项成就,是很多项。
因此行为模式就出现了。
他们可能要面对这样的问题,比如“你工作过的最好的经理是谁以及为什么?”或者“你最好的朋友是什么样的?”心理学家说这些答案能揭示很多关于候选者的管理风格和他们本身的情况。
询问的原因很清楚:很多雇员的回答很糟糕。
根据北卡罗莱纳州Greensboro大创造力领导中心在对将近500名行政长官调查显示约35%最近雇佣的高级行政长官被认为是失败的。
把错误人员纳入董事会的损失有时是巨大的。
一个低层次的经理的搜寻和培训要花费5000美元,一个高级行政长官要花费250000美元。
多年来公司规模的缩小,这一趋势消减了管理层,但也增加了一个不合格的管理人员可能造成的潜在破坏。
随着市场和科技变化节奏的加快,公司想要了解管理人员将会怎样表现,而不是他或她过去和现在的表现。
“多年前,雇主寻找有经验的---候选者做没有做过这个工作?”哈罗德P. 温斯坦,Calipe---新泽西州,普林斯顿市的一家人事测试和资源公司的副执行总裁说,“但是有工作经验并不能保证你能在一个新的环境中也能胜任。
”此时,大多数公司还没有转换到这种做法。
一些还没有看到这种需要或是还不确信这种测试值不值得。
但是人力资源的专家说传闻的证据表明白领测试已经变得越来越受欢迎了。
让这么多雇主愿意测试的原因是通常的工作面试的局限性。
华盛顿Snoohomish的心理学家欧文--他来评判管理人员候选者,说道,根据那么少的信息来做决定,“大多数人雇佣他们喜欢的人而不是最有能力的人。
”他说研究表明“大多数的决策者在面试的头五分钟内做出雇佣决定,然后把剩余的时间来证明自己选择的合理化。
”另外,随着怎么样获得好工作的建议越来越普遍,很多人都在学习窍门怎么应付面试。
甚至那些还没有开始进行广泛测试的公司也加强了他们招聘练习。
现在很多公司开始进行背景核查,来查看他们有没有吸毒史,暴力,或是性骚扰的痕迹。
但是更全面的测试目标是来测试他们的交流、分析和组织和照顾到细节的技巧以及他们的管理风格。
行为科学家说性格特征和动机可以预测他们的行为。
Learning to cope with corporate culture clashes学习处理商业文化冲突1、The does and don’ts of traveling abroad are a potential minefield for the unprepared traveler. If you spit in some countries, you could end up in prison. In others, spitting is a competitive sport.对于没有准备好的旅行者,出国旅行中要做的事情和不能做的事情是一个潜在的雷区。
在一些国家如果你随地吐痰,你可能会被送进监狱,而在另一些国家,吐痰是一种竞技运动。
(吴婧SM09204208)2、The Centre for International Briefing has spent 40 years preparing the wary traveler for such pitfalls. Though it may sound like a covert operation for aspiring secret agents, what the Centre does is prepare travelers for encounters with new social and business customs worldwide. To date, over 50,000 people have passed through its headquarters at Farnham Castle in Surrey. ‘There are two broad tracks to our training programme,’ explains Jeff Toms, Marketing Director. ‘One covers business needs, the other social etiquette. For example, business travelers need to know how decision-making works.’为了这些陷阱国际战前准备中心花了40年的时间为谨慎的旅行者做准备。
虽然这可能听起来像是一个对有志成为特工人员的秘密培训,但中心所做的是帮助旅行者面对世界范围内新的社会和商业习俗。
迄今为止,已有50000人通过其设在法汉镇城堡的总部的测试。
我们的训练方案有两个主要途径,市场总监杰夫汤姆斯解释说。
一个涵盖了商务需求,另一个是社交礼仪等。
例如,商务旅行者需要知道如何作决策。
(岳洲SM09204263)3、In Asian cultures most of it takes place in a different way. In China, it may be necessary to have government involved in making a decision. And in India, people are sometimes late for a scheduled appointment.在亚洲文化里,作决策大多是以不同的方式进行的。
在中国,它可能需要有政府参与做出决定。
而在印度,人们有时会比约定的时间晚一些。
(夏慧SM09204214)4、Greetings, gestures and terms of address are all potential hazards abroad. While we are familiar with the short firm handshake in this part of the world, in the Middle East the hand is held in a loose grip for a longer time. In Islamic cultures, showing the soles of your feet is a sign of disrespect and crossing your legs is seen as offensive.在国外,问候、手势及称呼都有潜在的危险。
在世界的部分地区,虽然我们熟悉简短而有力的握手,而在中东的是较长时间的轻握。
在伊斯兰文化里,展示您的脚底是不尊重的表现,交叉你的双腿被看作是无礼的。
(夏慧SM09204214)5、The difference between understanding a culture and ignoring its conventions can be the measure of success or failure abroad. Jeff Toms tells the story of a British employee asked to post a letter by her Indonesian employer. ‘She knew the letter was too late for the six o’clock post, so she decided to hold it until the eight o’clock one. Her boss saw the letter on her desk and sacked her for not posting it immediately. In Western cultures, we believe in empowering people and rewarding them for using initiative, but other cultures operate on the basis of obeying direct orders.’在理解文化和忽视惯例之间的不同,能够视为在国外是否成功的一个测量标准。
杰夫汤姆斯讲述了一个故事,一个英国雇员被她的印尼雇主要求邮寄一封信。
她知道,这封信赶至6点的邮递已为时太晚,所以她决定拿着赶8点的邮递。
她的老板看到了信在她的办公桌上没有立即邮寄解雇了她。
在西方文化中,我们相信,授权予人并奖励人们可以激发其主动性,但其他文化的运行基础是服从直接命令。
(吴刚SM09204205)6、John Doherty, International Marketing Director with the Irish Industrial Development Authority, explains how you can easily talk yourself into trouble at a business meeting in Japan: ‘For them, the most senior person at the meeting will say very little, and the person doing most of the talking is not very important’. Doherty has spent 12 of his 16 years with the IDA working abroad in the USA, Germany, South-East Asia and Japan.约翰多尔蒂,爱尔兰工业发展局国际市场营销主任,解释了在日本商业会晤时,因你的说话很容易引起麻烦:对于他们来说,最高层的人在会议上会说的很少,大部分时候在说的人,不是非常重要的人。