企业文化对企业发展的作用-商务英语-毕业论文

中国某某某某学校学生毕业设计(论文)题目：企业文化对企业发展的作用姓名： 0000000000班级、学号： 00000000000系 (部) ：经济管理系专业：商务英语指导教师： 000000000开题时间： 2009-4-10完成时间： 2009-10-302009 年 10 月 30日目录课题企业文化对企业发展的作用一、课题(论文)提纲二、内容摘要三、参考文献The Enterprise Culture to the Development of aCorporation00000Introduction：A nation’s development needs the support of a nation’s spirit. In my opinion, a corporation also needs spiritual and cultural ideas to guide its operation and development, without the support of cultural ideas, all enterprise operating activities will lack of its soul and it will lose its direction. Nowadays, in the aspect of corporation management, people are paying more attention to the strength of non-material factors. They begin to put the enterprise culture to the first place, because they realize the importance of enterpriseculture to the development of a corporation. We will discover that corporation can develop rapidly and successfully, it is because they have succeeded in creating a unique enterprise culture.As we all know, enterprise culture has its similarities in different corporations: there is a full reflection of the company’s purpose or spiritual values; The workers are regarded as the greatest wealth. The human values, requirements and training are concerned by the managers. We know, any corporation’s development and success is a hard project, so we should rely on its brain, namely the enterprise culture.All management philosophy and business ideas of a corporation are contained in its concept. If its culture is still not attractive enough, we can say it is still remain at a preliminary phase. For a company, the staff are the carrier of its spirit, the mental outlook of the staff directly reflects the operation of the corporation. As the competition is becoming more fierce, as to corporations, they should try their best to provide a good external environment and an active inner atmospher for the staff in order to meet their requirements and bring benefits for the company. only by doing this, can a corporation keep sustainable development.1. The Significance of Enterprise CultureAs we all know, enterprise culture is the internal need for a new corporation’s survival and development. So we should make good use of enterprise culture to improve competitiveness of the corporation. Building enterprise culture and give full play to people is a trend of the world, moreover, the wisdom and creativity of the staff are choices of high-level modern management. To build enterprise culture and improve the cohesion and the competition in the market is the basic strategy of existence and development of a corporation, through building an enterprise culture and enhance the vitality of the corporation can ensure the healthy development of the market economy. To establish a strategic awareness of enterprise culture can enhance the strategic viewpoint and realize the functions of enterprise culture is the urgent need and inevitable trend to gain market shares and economic competitive advantages.2. Functions of Enterprise CultureEnterprise culture plays an important role in their employees and management, especially when the market competition is keen, the influence of culture is even stronger than the other factors such as managing tactics, managingsystems and organizing structure. The functions of enterprise culture are mainly expressed as follows:2.1 Enhancing Core CompetitivenessEnhancing core competitiveness is crucial for the development for a corporation. the recent studies point out that the competitive power of a corporation is the ability to continue to sell products and services, these two are more effective than other elements of the corporation, and could help obtain the profit and improve overall quality. Core competitiveness include the elements of the management structure, external and internal environment, resources, relations, the operation of corporation, the size, brand, and property. There is a deeper level of the core competition that is corporation conception, corporation image, innovation abilities, individual feature of different corporation, financial soundness, long-term goals of excellent culture and development. The first level is the surface competition. The second level is the most crucial competitive power. From the above we can see that the enterprise culture plays an important role in enhancing their competitive power. The contents of enterprise culture are simple and clear. If the value has been accepted by all the staff, under the guidance of suchvalue, the staff will form a strong sense of mission in the practice. Moreover, the whole employees of a company will form an excellent image for the corporation. I think it is the basis of a company for further development.Nowadays the internal resources of a corporation are becoming more and more important. Generally speaking, they are often divided into three major aspects as follows: physical resources, human resources and intangible resources. The former two have been paid much attention, but the latter one is often easily neglected by many people. With the development of economy, the invisible resources are the key element for economic development. Its advantages demonstrated its superior strength, invisible resources contain the reputation of a company, its brand, enterprise culture and customer loyalty and so on. Competitors can quickly grasp the advantages of them and do successful business. In fact, the invisible resources are an invaluable asset for a corporation. They have a close relation to the flourishing of a company.2.2 Function of Promoting the StaffBecause the ideas of the staff are the core of enterprise culture, they decide the ways of thinking and behaviors of the staff, therefore, a good enterprise culture can fully exploit thepotential and stimulates the moral of the staff, meanwhile, as a spiritual force, the enterprise culture is a kind of restriction and pillar of a corporation, when corporation management tends to team management, it is a mutual understanding between members. When a good enterprise culture is founded, it brings a group of wisdom, the spirit of collaboration, fresh vitality, and it will provide progressive spiritual power for corporation. Of course, unsuccessful enterprise culture will hinder corporation development.For example, the General Electric Company in the United States sets a high goal of the task of its employees, however, the company often indicates the target with the same period last year, if not completed, the company will fully consider the reasons. If it is a personal matter, the company pays more attention to the progress of the staff, unlike some companies that punish the staff who make mistakes, the company often chooses the way of giving prize to encourage the staff, thus it effectively protects the employees’spirit, so it is a good encourage system.2.3 Function of RestrictionEnterprise culture and corporation spirit establish correct direction to corporation, to those behaviors against thedevelopment of corporation, they often exert the function of soft-restriction. Restriction function can improve consciousness and self-restriction of the staff, it can make the staff to define the meaning and method, and improve their responsibilities.For example, when the LG Electronic Limited is founded, the internal collaboration had no ready-made model and it appeared a lot of problems in production and business process. The sectors establish rules of its business scope, the staff lack of concept of business ideas, production management, according to the situation, the company launched the “early production stability”programme, then, the company also developed a lot of proposals aimed at improving the roducts quality, meanwhile, it launched a new slogon “quality on you, on me, on everybody”I think it is really impressive, after more than a year of quality innovation, the productivity and its products quality has been greatly improved. it made a great contribution to achieving the goal. That is the secret of its success.Looking at the successful corporations, there are three main reasons for the eternal development, and that’s quality products, smart marketing and profound cultural foundation.These concept often arise from deep culture background. Successful enterprise culture will help corporation to tide over temporary difficulties and bring an upturn to the economic efficiency. For long-term development, enterprise culture is a decisive factor to make corporation stronger and sustainable development.Now let’s have a look at another case: enterprise culture of Pan gang is the integration of internal forces and external forces, it has a concept with fixed rules and regulations, through improving the quality of the staff and beautiful image to forge the core competition power and effectively support the development and expansion .during 20 years of development and expansion, now it is a top firm in China.2.4 Promoting Sustainable Development of CorporationSustainable development is always the theme of our times, it is well-known that the material resources will be exhausted one day, but the enterprise culture is infinite, it will become a pillar to support sustainable growth. Successful companies in the world have common characteristic, they all have a set of core values and a unique enterprise culture. The essence of enterprise culture reflected on its core value, the key of corporation growth is that core values must be accepted bythe successors of the company, and they should have an attitude for self-criticism, this will be able to make the core value and other conception continue and keep its vitality. As the social environment is always changing, many corporations are begin to realize its significance and take some steps to advocate enterprise culture construction. Mobilize the activeness of the staff and the corporation is bound to have a bright future. it will result in the sustainable development of a corporation.We can say that although a corporation can also grow without a good enterprise culture, they will not keep a sustainable growth. Like the failure because of poor management and image, they failed to pay enough attention to innovation, thus they ultimately disappeared in the fierce competition. In the age of knowledge-based economy, the enthusiasm of the staff will be greatly improved by excellent culture. If a company has excellent culture and vigor then it will be very easy to reach a consensus among the staff and the top management. By doing so, the communication may be very smooth, thus lead them to make efforts for the development of the company. It is known to all of us, Zhang Ruimin, a well-known entrepreneur in China, he said to themedia: the past success of Haier is the success of concepts and modes of thinking, and the soul of business development is enterprise culture. By doing so, the invisible capital will change into visible capital, that’s a good reason why Haier become so popular and successful today.2.5 Being Able to Keep Talents for CorporationWith China’s entry into WTO and the coming of knowledge-based economy, competition mainly refers to the competition for talents. Person with capability has become the key to survival and development, collecting a lot of outstanding talents and retaining them are very important to the development of corporation, the rivalry of the talents has become an important aspect in international competition. After the entrance to the WTO, the transnational corporations pay much attention to the Chinese market, at the same time, the contest of resources and markets between the local corporation and multinationals, more and more Chinese talents have also become targets to the foreign corporations, this makes the fight for talents fiercer. And in the competition for talents, the most important thing is not the money, but the enterprise culture. If the reward is considered as criterion, the staff will have a sense of unsafe and they will frequently switchthe position and after a long time it will create a vicious cycle, so it will have a negative impact on the talents growth and corporation development.Nowadays some people have changed their idea of choosing jobs. A global human resources statistics shows that in the multinational corporation,89% of the resignations said that they submitted the resignation has no relation to the low pay, in my view, people-oriented enterprise culture can attract talents, this because the employees will have a strong sense of belonging and a feeling of self-realization, hence many people choose to work for the companies that attracted by good enterprise culture. I once read an article: a girl and her classmate worked in a company, she was 20 years old when she entered the company, but three years later, she got a disease, so she had to leave the company, when she was dying, she made her last wish that she want to have another look at her previous company. As to me, it is really incredible. Why? How does this show? Nothing but the good culture of the company and its charm attracted people. So we can conclude that good enterprise culture is essential for the lasting development of a company. It is true that when the material needs have been satisfied, there will be a high level of demand.The interests of the material are very small right now, therefore if corporation simply rely on high salaries, high treatment, it is difficult to recruit and retain capable people. because their high level of demand cannot be satisfied by high salaries, only a strong enterprise culture can attract them and make them have a strong sense of self-realization. The competing for talents is in fact reflecting on the different enterprise culture competition, all kinds of talents will choose the suitable companies through the understanding of enterprise culture.I heard a story about Haier that a college student worked in it just for a short period of time, but he worked for a well-known company in Shenzhen before, he has high salary but left, he said it is the excellent enterprise culture that attracted him to come to Haier. He is satisfied with the enterprise culture, teamwork spirit and good skills of the company, then we can say that enterprise culture is of great importance to attract talents.3.The methods of Building Enterprise CultureAs enterprise culture is vital for the development of the corporation, then how to build an excellent enterprise culture? The ways to build enterprise culture are to give an overall plan of development objectives and directions of the enterpriseculture. It is a gradual, holistic, flexible process, it can play a stimulating role through the building of enterprise culture, every moment we are getting in touch with enterprise culture, when we come into contact with other corporations, the most obvious and unusual feature of the corporation often arouse our attention and interest, when we live in them, the enterprise culture atmosphere also goes on all the time, it is very difficult to detect. Only when we intent to implement the core value and standards of enterprise culture can we really feel the strength of it. There is a famous saying goes “big fish eats small fish”that is to say if you are not strong enough, you will be defeated by the big one. To some extent,we can also say invisible resources can change into a great intangible asset for the developent of a company.I remember an entrepreneur said: big fish eats small fish. What does it mean? As we all know,when strong capital corporation defeat the small one, we call it “big fish eats small fish”strong technical corporation defeat the weak one is called “quick fish eats slow fish”in addition, there is cooperation between strong corporations in their previous business, they will be strong and more powerful. For a company,if they only pay attention to the equipment or fixed assets, and neglect a good and effectivemanagement system,we can say that it is only alive, in my opinion, it will has no vigor at all.In the age of knowledge-based economy, for a long-term development of a corporation, it is really necessary to creating an excellent culture.3.1 The Hardware Building of the Enterprise CultureWhat I am saying the hardware building of the enterprise culture is cultural and recreational activities, slogans and so on, which we can see and can be understood by people, from the perspective of corporation development, almost all corporations will make efforts on the hardware building of enterprise culture to promote participation and team cohesion of the staff. However, many corporations still fail to reflect the culture. For instance, one cannot represent the company’s image, in a certain sense, the hardware construction is essential for the development of a corporation. Because of this, many people will think that as long as the hardware facilities of the corporation established, the building of the enterprise culture is completed, or simply do not pay much attention to it,I think they have no good knowledge of its real meaning.3.2 The Software Building of the Enterprise CultureCorporation’s software building refers to corporationmanagement system and behaviors of the staff. When a rigid construction cannot adapt to the progress of the new era, some problems will emerge. To corporation, the building of software plays an important role, the “software”culture can be built by creating enterprise culture etiquette, image, etc. we dream of a prosperous communist society, and we are observing the changes of our country, I think it is a long and tortuous process, we can imagine that we will encounter many unexpected things, so if we want to achieve what we want, we must upgrade the overall capability of the staff. ConclusionFrom the current situation, in the 21st century, with the development of knowledge-based economy and globalization of economy, competition among corporations is very fierce. Development of corporations can’t separate from its culture, and its culture has becomea key factor in the competition. As is known to us, creatinga people-oriented enterprise culture will be able to provide the most powerful and long-lasting platform for management. Taking a panoramic view of successful corporations, each has their own deep culture and characteristic. The morals and habits of the staff have aclose relation to the survival and development of a company, too. Since it is the case, how to run a business successfully and gain a good reputation in the whole market has become a hot topic among corporations.As enterprise culture is of great significance to the further development of a corporation, the top management should take every factors into consideration,and take advantages of them and to push corporations forward.参考文献[1]孙健.海尔的企业文化[M].山西.山西经济出版社,2003.[2]钱津.企业文化沙龙四[J].北京.中国经济出版社,2006.[3]郭纪金.企业文化[M].广州.中山大学出版社,1995.[4]刘光明.中外企业文化案例[M].北京.经济管理出版社,2000.[5]赵文明.中外企业文化经管案例[M].河北.河北大学出版社,2005.19。