防晒类化妆品市场环境分析

市场环境

政治环境

Political environment

The Ministry of Finance and State Administration of Taxation jointly issued a notice: from April 1,

Chinese tax department will cancel the tax item of skin and hair care products, while the original belong to high-end skin care cosmetics skin care and hair care products in the scope of taxation to consumption tax included in the cosmetics tariff lines. To the reason, the Ministry of Finance announced: “Taking into account the skin and hair care products have become necessities of people, we cancel the tax item of skin and hair care products to make the consumption tax policy more responsive to the requirements of the consumption structure changes and guide the consumer correctly.”This is great news whether for consumers or manufacturers.

The current legal documents and supporting documents which supervise cosmetics hygiene mainly includes “Cosmetic Health Supervision Regulations "," Cosmetic Health Supervision Implementation Rules "," cosmetics manufacturers’hygienic practice s”. These regulations and rules provide a fairly healthy environment to the development of Chinese cosmetics industry.

Economic environment

With the continuous development of our social and economic, people's life quality and cultural tastes increased generally, and there consumption level and consumption structure changes a lot. Cosmetics have become a daily necessity to most people. In the macroeconomic environment of Chinese rapid economic development, cosmetics and beauty industry in China have developed rapidly and it has maintained rapid growth in recent years. Natural cosmetics market is much favored and middle-aged cosmetics have a huge market demand, professional cosmetics market is imminent, children's cosmetics market is booming, sports cosmetics market prospects are bright.

Overview of China's cosmetics market, it seems dazzling array and in the fierce competition. The domestic market inland has become internationalization. But through depth research, we will find the cosmetics industry in China is still in a low level of consumption. There are still not much variety and not yet high production quality. Medium- and low-end products are the mainstream products on the cosmetics market in China. We have very big disparity when compared with the international developed countries. They are necessities in Chinese people’s life and cosmetics industry needs development. It is worth noting that the sunscreen cosmetics are the hot spots of the global cosmetics industry development.

Meanwhile, with the improvement of people's living standard and income levels continue to increase, cosmetics consumption become an indispensable part of their daily consumption. Daily sunscreen products must be one of the objects they always carry with.

Social and cultural environment

In Chinese market, which is complex, full of opportunity, where economy was booming, health problems has been becoming the topic of hundreds of millions of people are most