广告英语翻译欣赏
中文商标和广告的英译
中文商标和广告的英译英语1102班高阳110901210广告( Advertising ) 一词源于拉丁文advertere, 意思是“使人注意、知晓”的意思，其目的是向公众推介某种商品或者服务。
广告是指通过一定的媒体如广播电视、报刊杂志、条板张贴、网络等形式向公众提供警示、商品推介等的一种宣传方式。
广告按其内容可以分为四大类，即：商品广告（Product Advertisement）、劳务广告（Service Advertisement）、企业形象广告（Corporation Advertisement）和公益广告（Public-Welfare Advertisement）。
常见广告语翻译欣赏1．Good to the last drop．滴滴香浓，意犹未尽。
（麦斯威尔咖啡）2．Obey your thirst．服从你的渴望。
（雪碧）3．The new digital era．数码新时代。
（索尼影碟机）4．We lead，others copy．我们领先，他人仿效。
（理光复印机）5．Impossible made possible．使不可能变为可能。
（佳能打印机）6．Take time to indulge．尽情享受吧！（雀巢冰激凌）7．The relentless pursuit of perfection．不懈追求完美。
（凌志轿车）8．Poetry in motion，dancing close to me．动态的诗，向我舞近。
（丰田汽车）9．Come to where the flavour is marlboro country．光临风韵之境——万宝路世界。
（万宝路香烟）10．To me，the past is black and white，but the future is always color．对我而言，过去平淡无奇；而未来，却是绚烂缤纷。
（轩尼诗酒）基本方法广告命名翻译中，要想在如林的广告中独树一帜,引人注目,增强语言的艺术性和感染力,离不开修辞手段的发挥。
经典广告词的英文翻译
经典广告词的英文翻译经典广告影响着一代人，那么相关的广告词的英文翻译大概有哪些？下面是店铺带来相关的内容，欢迎阅读!经典广告词介绍1. Motorola hello, moto impressive2. Anerle sanitary napkins Aner music protection and thoughtful3. Melatonin this year does not receive gifts, gifts received only brain white Platinum Platinum advertising despite the garbage, but the classic still pretty ad, almost all to see4. TV people know5. China Unicom to lead the future of communicationsMetersbonwe not take the unusual way, Metersbonwe7. Li Ning everything is possible8. Coca-Cola Forever Coca-Cola, a unique taste9. Kentucky Fried Chicken with KFC, a good taste of life10. China Mobile communication is everywhere11. Fiyta once owned, nothing to do12. Master delicious delicious see13. New flying refrigerator new fly advertising done, not as good as the new flying refrigerator14. Ouni shampoo black hair, Chinese goods15. Comfort good health promotion for the whole family16. Nongfushangquan Nongfushangquan a bit sweet17. Lenovo lost the world association, the world will be like18 Remy Martin was the first to open, a good thing to come naturally19. Nescafe coffee tastes great20. ibm universal solution21. Goldlion man's world22. Toyota cars to the Piedmont Road, there must be a Toyota car经典广告词推荐1. Guangzhou Peugeot car advertising language --- a new generation of automotive industry2. Peugeot Maple automobile advertising language --- life dream can carry3. Lobo car advertising language --- Hafei Lobo Road, the modern fashion show in the treasure4. BMW car slogan - even if you split it down, it is still a beauty (foreign)5. German BMW 7 Series auto slogan - life art only you with respect6. German Mercedes-Benz advertising language - leading the times, control the future7. Audi car advertising language - breaking technology, inspiring the future8. US Cadillac car slogan - the power of speed and luxury blend9. Franklin car advertising slogan - this is a car will never give you trouble Volkswagen advertising language - the value of a model car10. volvo car slogan - care for life, enjoy life11. Ford Motor Advertising - your world, from unbounded12. Nissan car slogan - beyond the future13. Beetle car slogan - the car shape has remained unchanged, so the shape is ugly, but its performance has been improved.14. Toyota car slogan - car to the piedmont must have a road,there will be a road Toyota car.15. Farther and freer16. US Chrysler car slogan - you do not buy a car to consider our Chrysler's car that you suffer, not only you lose, we also suffer17. Fiat car slogan - to create a new era of Fiat, reborn, menacing, Super Leima 100018. Modern automotive advertising language - control of modern, achievements in the future.19. Audi A1, with small see big. From the small and flexible appearance, to the simple personality of the color equipment; from the dynamic interior of the intelligent load, to the precise and comfortable power control - it will you for life's great desire to focus on the subtle.20. Audi A3, director of wonderful life. Confident and energetic and dynamic and clear, always the essence of freedom to break the usual driving standards, this is the Audi A3.经典广告词精选1. Agile and flexible, dynamic and excellent between the filling style ------- Mercedes-Benz new C-Class sedan2. C gravity wave with you ------- Mercedes-Benz new C-Class sedan3. Independence trend elite color ------- Mercedes-Benz new C-Class sedan4. The most beautiful moment, in front of you - Mercedes-Benz CLK Roadster5. A moment never forget ------- Mercedes-Benz CLK Roadster6. Travel - ready to drive on the road ------- Mercedes-Benz CLK Roadster7. Can be immersed in the enjoyment, without distraction ------- Mercedes-Benz CLK Roadster8. Show hidden beauty ------- Mercedes-Benz CLK class coupe9. Can the passage of time better? ------- Mercedes-Benz CLK class coupe10. Performance on the road - agility and timeless elegance ------- Mercedes-Benz CLK class coupe11. Free and smooth lines gathered in one place: with your heart ------- Mercedes-Benz CLS class coupe12. The essence of the temptation ------- Benz CLS class coupe13. beyond the limit ------- a new generation of Mercedes-Benz E-Class14. Le alone as the music of the public ------- Mercedes-Benz luxury GL-class off-road vehicles15. sharp lines, interpretation of tough nature ------- Mercedes-Benz GLK-class luxury medium-sized SUV16. for the road born, the road at the foot of the new Mercedes-Benz M-class off-road vehicles17. a world full of endless, from the beginning ------- Mercedes-Benz R-class "luxury sports station wagon" (Grand Sports Tourer)18. leading, because the continuous forward ------- Mercedes-Benz S-Class sedan19. The future of security technology has been used in today's cars. ------- Mercedes-Benz S-Class sedan20. conquer the target to climb a new peak ------- Mercedes-Benz SL roadster21. From racing to car legend - Mercedes-Benz SL roadster22. perfect to enjoy this touch ------- Mercedes-Benz SLKRoadster。
英文广告词汇总_英文广告词_
英文广告词汇总1. Apple thinks different. 苹果电脑,不同凡想。
(苹果电脑)2. Not all cars are created equal. 并非所有的汽车都有相同的品质。
(三菱汽车)3. Anything is possible. 没有不可能的事。
1. Time always follows me. (Rossini) 时间因我存在。
(罗西尼表)2. Buickyour key to a better life and a better world. ( Buick) 别克通往美好生活的秘诀。
(别克)3. To be true forever. (Haier) 真诚到永远。
你只看到富帅的中华，却没看到屌丝的红塔你有你的男神，我有我的女屌你嘲笑我三分女友，我可怜你为钱生逼你可以轻视我的眼光，我会证明屌丝虽比富帅穷，但心比富帅红屌丝是注定默默地逆袭，路上少不了质疑和嘲笑，但那又怎么样，哪怕1, beautiful from here.2, our clothing will give you sufficient self-confidence!3, I served my clothes4, no pomegranate skirt, the same let you bow down!5, until the long-Jun not to, continued from clothing edge.1. Swatch: time is what you make of it.斯沃奇手表：天长地久2. Kodak: a Kodak moment柯达相纸/胶卷：就在柯达一刻3. Olympus: focus on life奥林巴斯：瞄准生活。
4. The new digital era.数码新时代。
1. Goldman Sachs: Our Clients Interests Always Come First2. Hilton Hotels: Take Me To The Hilton3. Honda: Power of Dreams4. Hudsons Bay Company: We are Canadas Merchants5.1. Kohls: Expect Great Things2. Konica Minolta: The Essentials of Imaging3. Kroger: Right Store, Right Price4. Lehman Brothers: Where Vision Gets Built5. LevelVision LLC: Engaging People6. LOreal: Because Im Worth It7.1. Crest toothpaste: behind that healthy smile, there's a Crest kid. 佳洁士牙膏：健康笑容来自佳洁士2. Levi's: quality never goesout of style 列维斯(牛仔服装)：质量与风格共存。
广告的翻译技巧
尾部押韵
“药材好，药才好。”（“仲 景”牌六味地黄丸） Only fine medicinal herbs Make fine herbal medicines. 因为汉语的广告部分的双关太 过巧妙，翻译时难以找到与之 匹配的英文双关，所以，用尾 部押韵进行补偿。
音意结合
“黛丝”洗发水(Daisy); “方太”厨具(Fountain); “海信”电子科技(HighSense); “乐百氏”饮品(Robust)
Part 2:Cases
汉译英经典广告翻译
识破文字游戏 (Play on words) 找到切入点(breakthrough point)
把中文广告翻译成英文， 很重要的一条就是要找准 切入点或者叫突破口。
谐音双关
“海尔”公司的英文商标“Haier” 与“海尔”的中文拼音写法一样, 而且“Haier”的发音还与英文单 词“higher”(更高)的发音相同, 意在表达“海尔”的产品将会在欧 洲等海外市场取得越来越好的成绩。 这也为海尔在海外的发展迈出成功 的第一步。许多公司在刚开展海外 市场时倾向于尽量使用这种保留原 文发音的音意相结合翻译法。
音意结合在汉译英商标翻译中是非常难 得的，它不像音译那样直接用拼音代表{例 如“海天”酱油译成HaiTian}，也不像直 译那样直接用对应的单词来翻译{例如“皇 冠”蛋糕译成“Crown”},它既需要表意， 又要表音{“利血平”来自“Reserpine”}。
Part1：jokes
只为君一“乐”
创意广告欣赏
3. .M&Ms melt in your mouth, not in your hand.(M&Ms) 只溶在口，不溶在手。(M&M巧克力)
M&M‘s的广告语“只溶在口，不 溶在手”也被广告周刊评为2004 第一广告名句，中国的翻译运用 了“重复”的修辞手法，用四字 词语，言简意赅，结构工整，通 过“融”字的重复，体现了它的 丝滑精髓。“只溶在口，不溶在 手”既反映了M&M巧克力糖衣包 装的独特，又暗示了M&M巧克力 口味好，以至于我们不远是巧克 力在手上停留片刻。这样的翻译 再配上M&M御用颜色使得M&M 受到中国观众的喜爱。
英语素材：广告英语翻译的四美
广告英语翻译的四美广告作为一种应用语言,是当今社会广泛使用的交流媒介。
为了使广告具有特殊的感染力，许多广告都是经多番推敲而成，用词优美独到，句法简练而内涵丰富，具有强烈的艺术感染力和语言艺术美。
当美学与广告英语的翻译“联姻”,译者笔下的译文将发生哪些具体的变化呢?一、音韵美1.Big thrills , small bills. (出租车广告)a)大刺激，小花费。
b)莫大的激动，微小的费用。
音韵美是指广告词发音响亮、节奏分明、富有乐感,给人以听觉上美的享受。
广告英语常利用各种语音表现手段来取得美音效果。
上例中,原文与译文b 都押尾韵,使得译句与原句同样精彩,朗朗上口,易于传诵。
2. Red hot fashion at Ravel . Sizzling styles. All these and many , many more. In a riot of colors, plain or what you fancy. You want it . We’ve got it .Revel . Who else ? (鞋子广告)a)拉维尔火爆时尚，款式新颖，所有这些以及更多，花哨的，朴素的，或您所喜欢的，您想得到它，我们拥有它，除了拉维尔，还会有谁?b) 拉维尔火爆时尚，咝咝发烫的新潮款式，所有这些以及许许多多，色彩缤纷的，简简单单的，应有尽有，包您满意。
您想得到它，我们拥有它，除了拉维尔，还会有谁?上例中,译文a 与译文b 相比,不难发现译文b 因使用了汉语表达的叠音词而朗朗上口,其音韵美又为意境的营造推波助澜,有声有色、有动感地描述了鞋子的式样、颜色与款式,使商品形象活灵活现地再现于受众眼前。
而译文a 并非误译，但读来逊色。
3. Pepsi - Cola hits the spot , Twelve fullounces , that’s a lot , Twice as much for a nickel ,too , Pepsi - Cola is the drink for you. (百事可乐广告)a) 百事可乐满足需要，12 盎司, 就是全部,5元钱买24 盎———百事可乐是您的饮料。
英文广告翻译
• 式样与性能的协调一致使新型马自达6与众 不同。质量是马自达的核心。
广告英语的修辞特点
• 1. 比喻（analogy） • Featherwater：light as a feather． • 法泽瓦特眼镜：轻如鸿毛。
• Contact lens
• 2. 拟人（personification）
• We lead. Others copy. 我们领先，他人仿效。（理光复印机）
广告的定义
• 广告是将各种高度精炼的信息，采用艺术 手法，通过各种媒介传播给大众，以加强 或改变人们的观念，最终导致人们行为的 事物和活动。
广告手段 (Advertising Media)
1. Press Advertising 报刊广告 2. Television and radio Advertising 电视和无
• Flowers by Interflora speak from the heart．
• Interflora 的鲜花倾诉衷肠。
• Unlike me, my Rolex never needs a rest. • 和我不一样，我的劳力士从不需要休息。
德国黑森林布谷鸟钟（咕咕钟）
• 3. 双关（pun） • Ask for More. （摩尔香烟广告 ） • 再来一支，还吸摩尔。
• Connecting People. (Nokia) 科技以人为本。（诺基亚）
• Communication unlimited. (Motorola) 沟通无极限。（摩托罗拉）
• Let’s make things better. (Philips) 让我们做的更好。（飞利浦）
(广告传媒)经典英文广告语
经典英文广告语(中英文对照)1．Good to the last drop．滴滴香浓，意犹未尽。
（麦斯威尔咖啡）2．Obey your thirst．服从你的渴望。
（雪碧）3．The new digital era．数码新时代。
（索尼影碟机）4．We lead．Others copy．我们领先，他人仿效。
（理光复印机）5．Impossible made possible．使不可能变为可能。
（佳能打印机）6．Take time to indulge．尽情享受吧！（雀巢冰激凌）7．The relentless pursuit of perfection．不懈追求完美。
（凌志轿车）8．Poetry in motion，dancing close to me．动态的诗，向我舞近。
（丰田汽车）9．Come to where the flavor is．Marlboro Country．光临风韵之境--万宝路世界。
（万宝路香烟）10．To me，the past is black and white，but the future i s always color．对我而言，过去平淡无奇；而未来，却是绚烂缤纷。
（轩尼诗酒）11. Just do it. 只管去做。
（耐克运动鞋）12. Ask for more. 渴望无限。
（百事流行鞋）13. The taste is great. 味道好极了。
（雀巢咖啡）14. Feel the new space. 感受新境界。
（三星电子）15. Intelligence everywhere. 智慧演绎，无处不在。
（摩托罗拉手机）16. The choice of a new generation. 新一代的选择。
（百事可乐）17. We integrate, you communicate. 我们集大成，您超越自我。
（三菱电工）18. Take TOSHIBA, take the world. 拥有东芝，拥有世界。
广告词英文翻译_广告词
广告词英文翻译广告是营销的工具和手段，营销功能应被视为广告与生俱来的本质功能。
营销离不开传播，传播功能是广告的最基本功能，广告通过信息的传播起到促进、劝服、增强、提示的作用。
下面是橙子带来的关于广告词英文的内容，欢迎阅读!经典广告词的英文 Impossible made possible. 使不可能变为可能。
(佳能打印机)Take time to indulge. 尽情享受吧!(雀巢冰激凌)Come to where the flavor is. Marlboro Country. 光临风韵之境——万宝路世界。
(万宝路香烟)To me， the past is black and white， but the future is always color. 对我而言，过去平淡无奇;而未来，却是绚烂缤纷。
(轩尼诗酒)The taste is great. 味道好极了。
(雀巢咖啡)From Sharp minds, come sharp products.来自智慧的结晶。
(夏普产品)Mosquifo bye bye bye.(RADAR) 蚊子杀、杀、杀。
(雷达牌驱虫剂)Connecting People.(Nokia) 科技以人为本。
(诺基亚)Anything is possible. 没有不可能的事。
(东芝电子) /Take 1 / 6TOSHIBA, take the world. 拥有东芝，拥有世界。
(东芝电子)Our wheels are always turning. 我们的车轮常转不停。
(五十铃汽车)The world smiles with Reader's Digest. 《读者文摘》给全世界带来欢笑。
(《读者文摘》)Nobody is perfect. 没有一个人的身材是十全十美的。
(苗条健身器材)The Globe brings you the world in a single copy. 一册在手,纵览全球。
广告词欣赏(英语翻译)
German public:"The small is good."
可口可乐：“享受清新一刻。”
Coca-Cola:Enjoy delightfully fresh moment
耐克：“只管去做。” NIKE: Just do it
（诺基亚）
Let’s make things better.
让我们做得更好。
（飞利浦）
Empowered by innovation.
创新无所不能。
（NEC）
Expression completed 极致魅力。 （LG）
Everyone’s invited. 三星数码世界欢迎您。 （三星）
Ideas for life. 另眼看世界。 （松下）
The diamond is endurable far, an always stays to spread
三星电子：感受新境界 Feel the new space
Intelligence everywhere.
智慧演绎，无所不能。 （摩托罗拉）
Connecting people. 科技以人为本。
Just do it
雪碧：服从你的渴望 Obey your thirst
百事可乐：“百事，正对口味。”
Pepsi-Cola: "Pepsi , just to taste."
麦当劳：“你理应休息一 天。”
cDonald's: "You should take a
st for a day."
迪比尔斯：“钻石恒久远，一颗永留传。”
Catch me if you can. 魅力超速我等你。 （夏新）
英语广告与翻译
练习：
1. Fresh up with Seven - up. (饮料广告) a) .―七喜”饮料会使您提神醒脑。 b) . 君饮“七喜”,醒脑提神。 2. Coke refreshes you like no other can. 没有什么能像可乐那样令您神清气爽。 3. Thieves love crowds; Watch your wallet, bag, camera…谨防小偷 4. Not all cars are created equal.并非每辆车都生而平等 5. Always Coca-Cola.永远的可口可乐 6. Good to the last drop.滴滴香浓，意犹未尽 7. A diamond lasts forever. 钻石恒久远，一颗永流传。（De Bierres) 8. Fly smooth as silk.飞行如丝绸般的平稳。 9. When you are cool, tea will warm you. When you are hot, tea will cool you. When you are sad, tea will cheer you. When you are excited, tea will calm you. 当你寒冷时， 茶会让你温暖； 当你燥热时，茶会让你凉爽； 当你悲伤时，茶会让你振奋； 当你兴奋时，茶会让你平静。
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9. Better late than the late. (公益广告） 迟到总比丧命好 10. The driver is safer when the road is dry; The road is safer when the driver is dry. （交通安全） 路面干燥，司机安全；司机清醒，道路安全。 11. Butlin’s –the right choice. Don’t labour the point, or be conservative in your choice, or liberal with your money. Come to Butlin’s for the real party. Great Party Ahead. （布特林旅游公司 ） 布特林旅游公司——您的正确选择。 不要劳烦讲个没完， 不要保守，也别犹豫， 不要放任自由地乱花钱。 到布特林旅游公司，参加实实在在的聚会吧。 盛大的聚会正等着你！
英文广告语翻译赏析
When you’re sipping Lipton , you’re sipping something special . (红茶广告) 原译： 当您在品尝立顿红茶时,即在品味其独特性。
改译： 饮立顿红茶,品独到风味。 语言以简洁为美，尤其是在广告英语中。生活在 快节奏的现代社会中的广告观众对广告多有戒备 心理,冗长的广告更易于招致他们的厌恶心理,因此, 英语广告语言十分注意行文简练。原译与改译相 比,美感甚少,原因在于它缺乏广告语简短、有力的 特点;而改译则构型短小,文字醒目,很好地表现了 广告语言的风格。
Apple Thinks Different .
ቤተ መጻሕፍቲ ባይዱ
Apple Thinks Different . (苹果电脑)
原译：苹果电脑,与众不同。 改译：苹果电脑,不同凡“想”。
这条广告标语Thinks Different ,言简意赅 地说明了要宣传的内容。改译中把“不同 凡响”稍作改动,谐音置换变成“不同凡 ‘想’”,符合语境,,较之原译 ,形象更为风 趣幽默,给人耳目一新之感。
adidas is all in
adidas is all in （运动品牌广告）
原译：阿迪达斯，全身心投入
改译：阿迪达斯，全倾全力
表面上看，两个译文都表达出了原广告语的 意思，但改译明显看起来比原译更加简洁有 力，能使人印象深刻，也更加符合运动品牌 的品牌精神。
Lipton
When you’re sipping Lipton , you’re sipping something special .
A DIAMOND IS FOREVER
A DIAMOND IS FOREVER （ 钻石广告） 原译：钻石永恒
改译：钻石恒久远，一颗永流传。 优点：原译虽然符合广告语简洁性的特征，但却略 显平淡，不足以给顾客留下深刻印象，而最后敲定 的译本采用了口语，对偶，押韵的手法，读起来朗 朗上口，表现了广告的意境，结合主题，引起公众 注意，而又促进商品的销售。
翻译最烂的13则广告
自古以来最差的13个广告词翻译13) When Parker Pen marketed a ball-point pen in Mexico, its ads were supposed to have read, "It won't leak in your pocket and embarrass you." The company thought that the word "embarazar" (to impregnate) meant to embarrass, so the ad read: "It won't leak in your pocket and make you pregnant."当派克笔厂准备在墨西哥卖他的圆珠笔的时候,想出了1条广告语:"派克笔不会在你口袋里漏墨,不会惹你麻烦(embarrass you)",但是他们以为embarazar等同于embarrass,这就大错特错了,因为embarazar是表示to impregnate,也就是令人受"孕"(应该是在墨西哥语里面)#这样的广告就有趣多了.12) Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: "Nothing Sucks like an Electrolux."斯堪的纳维亚吸尘器制造商伊莱克斯在美洲推广其吸尘器时，用了这句广告"Nothing Sucks like an Electrolux."#“sucks”有两个意思，一是吸，二是糟糕的11) Clairol introduced the "Mist Stick," a curling iron, into Germany only to find out that "mist" is slang for manure. Not too many people had use for the "Manure Stick."伊卡璐在给德国人推广其产品"Mist Stick"，一种卷发的电棍时，令到德国人哭笑不得,因为mist在德国俚语是表示粪肥的，没人愿意用“大便棍”来卷发。
汉英广告口号翻译举例
8、《全球杂志》的广告语 原文：一册在手，纵览全球 译文：With a copy of The Globe in your hand, the world unfold before you so grand.
9、《故事会》杂志的广告语： 原文： 为您提供美，为您提供乐 为您提供爱，为您提供趣。 译文：It gives you joy. It gives you fun. It gives you beauty. It gives you love.
12、某种洗衣机的广告语 原文：她工作，你休息 译文：She takes over the chores, so you can rest, of course.
13、 某皮鞋厂的广告语 原文：皮张之厚无以复加，利润之薄无以复 减 译文：The leather we use is quite thick; the profit we make is fairly thin.
16、青岛啤酒的广告语 原文：“不同的肤色，共同的选择” 译文：People’s skin colors are different—— far and near, but their choice can be the same—— for Qingdao Beer.
17、四通文字处理机的广告语 原文：输入千言万语，奏出一片深情 译文：When you key in long strings of meanings, they’ll churn up a whirlpool of feelings.
3、“三优”牌家具的广告语 原文：优良的质量优惠的价格优质的服务 “三优”牌家具的标识是三个英文字母U,在 翻译成英语时，必须考虑到把英文字母U与 汉语的“优”字相对应，做到意音形三者兼 顾： 译文:Unrivalled quality Unbeatable prices Unreserved service
英文广告词带翻译
英文广告词带翻译2、Obey your thirst、听从你的'渴望。
〔雪碧〕3、The new digital era、数码新时代。
〔索尼影碟机〕4、We lead、 Others copy、我们领先，他人仿效。
〔理光复印机〕5、Imposle made posle、使不行能变为可能。
〔佳能打印机〕6、Take time to indulge、尽情享受吧！〔雀巢冰激凌〕7、The relentless pursuit of perfection、不懈追求完善。
〔凌志轿车〕8、Poetry in motion, dancing close to me、动态的诗，向我靠近。
〔丰田汽车〕9、Come to where the flavor is、 Marlboro Country、光临风韵之境，万宝路世界。
〔万宝路香烟〕10、A Kodak Moment、〔Kodak〕就在柯达一刻。
〔柯达相纸/胶卷〕11、Just do it、只管去做。
〔耐克运动鞋〕12、Ask for more、渴望无限。
〔百事流行鞋〕13、The taste is great、味道好极了。
〔雀巢咖啡〕14、Feel the new space、感受新境界。
〔三星电子〕15、Intelligence everywhere、才智演绎，无处不在。
〔摩托罗拉手机〕16、The choice of a new generation、新一代的选择。
〔百事可乐〕17、We integrate, you communicate、我们集大成，您超越自我。
〔三菱电工〕18、Take TOSHIBA, take the world、拥有东芝，拥有世界。
〔东芝电子〕19、Lets make thing btter、让我们做得更好。
〔飞利浦电子〕20、No business too small, no problem too big、没有不做的小生意，没有解决不了的大问题。
中英文广告翻译
麦斯威尔咖啡Good to the last drop.滴滴香浓，意犹未尽。
2.雪碧Obey your thirst.服从你的渴望。
3.雀巢冰激凌Take time to indulge.尽情享受吧。
4.轩尼诗酒To me,the past is black and white,but the future is always color. 对我而言，过去平淡无奇；而未来，却是绚烂缤纷。
5.索尼影碟机The new digital era.新数码时代。
6.理光复印机We lead.Others copy.我们领先，他人仿效。
7.凌志轿车The relentless pursuit of perfection.不懈追求完美。
8.佳能打印机Impossible made possible.使不可能成为可能。
9.丰田汽车Poetry in motion,dancing close to me.动态的诗，向**近。
10.IBM 公司No business too small,no problem too big.没有不作的小生意，没有解决不了的大问题。
11.耐克棵运动鞋Just do it..只管去做。
12.百事流行鞋Ask for more.渴望无限。
13.雀巢咖啡The taste is great.味道好极了。
14.三星电子Feel the new space.感受新境界。
15.摩托罗拉手机Intelligence everywhere.智慧演绎，无处不在。
16.百事可乐The choice of new generation.新一代的选择。
17.三菱电工We integrate,you communicate.我们集大成，您超越自然。
18.东芝电子Take TOSHIBA,take the world.拥有东芝，拥有世界。
19.飞利浦电子Let's make things better.让我们做的更好。
商业广告英语
双语：常用商业广告翻译精选产品远销英国、美国、日本、意大利和东南亚，深受消费者欢迎和好评Our products are sold in Britain, America, Japan, Italy and South East Asia and well appreciated by their purchasers.畅销全球 selling well all over the world典雅大方 elegant and graceful定型耐久 durable modeling方便顾客 making things convenient for customers方便群众 making things convenient for the people; to suit the people's convenience方便商品 convenience goods方便生活 bringing more convenience to the people in their daily life; providing amenities for the people; making life easier for the population各式俱全 wide selection; large assortment顾客第一 Customers first顾客是我们的皇帝 We take customers as our Gods.规格齐全 a complete range of specifications; complete in specifications花样繁多 a wide selection of colours and designs货色齐全 goods of every deion are available.客商第一，信誉第一 clients first, reputation first款式多样 a great variety of models款式活泼端庄 vivid and great in style款式齐全 various styles款式新颖 attractive designs; fashionable(in) style; novel (in) design; up-to-date styling款式新颖众多 diversified latest designs美观大方 elegant appearance美观耐用 attractive and durable品质优良，疗效显著，誉满全球，欢迎选购 excellent quality, evident effect, good reputation over the world, orders are welcome.品种多样 numerous in variety品种繁多 great varieties品种齐全 complete range of articles; a great variety of goods让我们的商品走向世界 Let our commodities go to the world.色彩鲜艳 bright in colour色泽光润 bright luster色泽艳丽 beautiful in colour深受顾客欢迎 We have won praise from customers; to win warm praise from customers.深受国内外客户的信赖和称誉 to win a high admiration and is widely trusted at home and abroad.深受消费者的欢迎和好评 to be highly praised and appreciated by the consuming public式样美观 aesthetic appearance; attractive fashion式样新颖大方 modern and elegant in fashion式样雅致 elegant in style式样众多 in many styles适合男女老幼四季穿着 suitable for men and women of all ages in all seasons外型大方 elegant shape享有声誉 to win a high admiration新品迭出 new varieties are introduced one after another行销世界 to be distributed all over the world以工艺精细、针法灵巧多样、图案典雅大方而闻名中外to be renowned both at home and abroad for exquisite workmanship, skillful knitting and elegant design以用料讲究、图案新颖、色泽秀丽、工艺精湛而著称famous for selected materials, novel designs, delightful colors and exquisite workmanship以质优原料，尺寸齐全，品种花样繁多而著称famous for high quality raw materials, full range of specifications and sizes, and great variety of designs and colours誉满中外 to enjoy high reputation at home and abroad在国际市场上享有盛誉 to enjoy high reputation in the international market造型美观 attractive appearance; handsome apprearance质量第一，用户至上 quality first, consumers first种类繁多 wide varieties安心益气 to make one feel at ease and energetic包君健康 keep you fit all the time保健治病 promoting health and curing diseases保暖防风 warm and windproof补肝益肾，调和气血，益髓添精，强健筋骨，乌须黑发，驻颜养血an enricher and nutrient for the liver and kidney, for improving blood circulation, beneficial to essential medulla, strengthening sinews and bones, preventing hairs from greying and helpful to retain complexion补气，健脾，益精滋肾，祛风活血，强筋壮骨good for energy and the spleen, beneficial to the sperm, nourishing the kidneys relieving rheumatism, activating blood circulation and strengthening sinews and bones补血和气，壮腰强筋 norishing blood and adjusting spirit, strenthening waist and sinews除湿散寒，祛风定痛 relieving rheumatism, chills and pains穿着舒适轻便 comfortable and easy to wear促进体质 to invigorate health effectively涤烦疗渴 to clear out annoyance and quench thirst冬暖夏凉 cool in summer and warm in winter芳香开窍，理气止痛 removing obstruction, smoothing circulation and stopping pains.防病治病，延年益寿 to prevent and cure diseases, and to have a long life.富有浓厚诗情两画意 rich in poetic and pictorial splendor瑰丽多彩 pretty and colourful花色入时 fashionable patterns华丽臻美 beautiful and charming戒烟 making people refrain from smoking经久耐用 durable in use; durable service久享盛名 with a long standing reputation居家旅行，工矿必备之良药 an indispensable sovereign remedy for home, travelling, factories and mines.老少良伴 good companions for children as well as adults历史悠久 to have a long historical standing男女老少皆宜 sutable for men, women, and children其功若神 as effectively as a fairy does.轻身延寿 to reduce body weight and prolong life.清火明目，怡神醒脑，帮助消化 to produce an effect toward clear vision, refreshment, and digestion helping清洁口腔 cleaning the oral cavity.清热润喉，止咳化痰，益气消哑good for antipyretic and throat soother, curing cough and facilitating expectoration and relieving hoarseness清晰突出 clear and distinctive祛风散寒，活血止痛 relieving rheumatism and cold, invigorating blood circulation and stopping pains染制精良 meticulous dyeing processes柔软轻盈 soft and light色彩夺目，迥然不俗 colours are striking, yet not vulgar色彩奇异大方 in pain, fancy colours色彩协调 matching in colour色泽鲜艳可爱 lovely luster设计华丽 luxuriant in design手感舒适 comfortable feel提神，生津 refreshing and enriching the saliva条纹清晰 clear-cut texture消热止渴 relieving heat and thirst.消暑解热，明目怡神 relieving heat and sunstroke, refreshing and beneficial to the eyes颜色调和 harmonious colours益气强壮，延缓衰老 bracing up the whole system and strengthening it, delaying senility益气养阴，生津增液，补肺健脾 supplement the vital energy and nourish yin, promote the production of body fluid and saliva雍容华丽 rich and magnificent永不褪色 fast colour优点出众 outstanding features质地考究 superior (in) quality质地优良 fine quality助消化，除油腻 to help digest greasy food按质论价 fixing prices according to quality of products 包装多样 diversified in packaging包装牢固 strong packing包装美观牢固 elegant and sturdy package包装新颖美观 fashionable and attractive packages。
经典广告翻译
Focus on life.瞄准生活。
(奥林巴斯相机)A Kodak moment.就在柯达一刻。
(柯达相纸/ 胶卷)Poetry in motion, dancing close to me.动态的诗,向我舞近。
(丰田汽车)Good teeth, good health.牙齿好,身体就好。
(高露洁牙膏)Tide’s in, dirt’s out.汰渍到,污垢逃。
(汰渍洗衣粉)Nobody is perfect.没有一个人的身材是十全十美的。
(苗条健身器材)The Globe brings you the world in a single copy.一册在手,纵览全球。
(《环球》杂志)We're the dot. in. com.我们就是网络。
(太阳微系统公司)Fresh-up with Seven-up.(Seven-up)提神醒脑，喝七喜。
（七喜）Intel Inside.(Intel Pentium)给电脑一颗奔腾的“芯”。
（英特尔奔腾）Good to the last drop．滴滴香浓，意犹未尽。
（麦斯威尔咖啡）We lead, others copy．我们领先，他人仿效。
（理光复印机）要想皮肤好，早晚用大宝。
(Applying) Dabao morning and night; it makes your skincare a real delight.——A fair skin now? Dabao knows how.Rossini Watch: Time always follows me.罗西尼表: 时间因我存在。
Featherwater：Light as a feather．法泽瓦特眼镜：轻如鸿毛。
Fly higher.白沙集团: 越飞越高.Haier: To be true forever.海尔集团: 真诚到永远。
Philips:Sense and simplicity飞利浦:精于心简于形快餐食品：求快感，吃快餐。
英语经典广告赏析 PPT
77. Sharing the Passion.(Panasonic 78. Keep moving . 79. Future follows my nature .(Chevrolet) 80. Gather roses while you may.(roses)
81. Yesterday's sharper，today's brighter (Porsche) 82. Beauty is the gift.（Lancome） 83. Click with finger，trip with Google. 84. Let's make things better. 85. Benz engine of China（Geely） 86. Bank of China，Fund over China
51.Ideas for life. 52.In today's rat race, neither you stay ahead nor bail out. 53. Sometimes beauty is more than skin deep. 54. Speed and power have always been desirable, but rarely this controllable. 55. Feel good, fast food.
11．Just do it. 12．Ask for more. 13．The taste is great. 14．Feel the new space. 15．Intelligence everywhere.
广告英语翻译实例对比
广告英语翻译实例对比广告作为一种应用语言,是当今社会广泛使用的交流媒介。
为了使广告具有特殊的感染力，许多广告都是经多番推敲而成，用词优美独到，句法简练而内涵丰富，具有强烈的艺术感染力和语言艺术美。
当美学与广告英语的翻译“联姻”,译者笔下的译文将发生哪些具体的变化呢?一、音韵美1.Big thrills , small bills. (出租车广告)a)大刺激，小花费。
b)莫大的激动，微小的费用。
音韵美是指广告词发音响亮、节奏分明、富有乐感,给人以听觉上美的享受。
广告英语常利用各种语音表现手段来取得美音效果。
上例中,原文与译文b 都押尾韵,使得译句与原句同样精彩,朗朗上口,易于传诵。
2. Red hot fashion at Ravel . Sizzling styles. All these and many , many more. In a riot of colors, plain or what you fancy. You want it . We’ve got it .Revel . Who else ? (鞋子广告)a)拉维尔火爆时尚，款式新颖，所有这些以及更多，花哨的，朴素的，或您所喜欢的，您想得到它，我们拥有它，除了拉维尔，还会有谁?b) 拉维尔火爆时尚，咝咝发烫的新潮款式，所有这些以及许许多多，色彩缤纷的，简简单单的，应有尽有，包您满意。
您想得到它，我们拥有它，除了拉维尔，还会有谁?上例中,译文a 与译文b 相比,不难发现译文b 因使用了汉语表达的叠音词而朗朗上口,其音韵美又为意境的营造推波助澜,有声有色、有动感地描述了鞋子的式样、颜色与款式,使商品形象活灵活现地再现于受众眼前。
而译文a 并非误译，但读来逊色。
3. Pepsi - Cola hits the spot , Twelve fullounces , that’s a lot , Twice as much for a nickel ,too , Pepsi - Cola is the drink for you. (百事可乐广告)a) 百事可乐满足需要，12 盎司, 就是全部,5元钱买24 盎———百事可乐是您的饮料。
英文广告语翻译赏析
21．Intel Inside. 给电脑一颗奔腾的“芯”。（Intel Pentium，英特尔 奔腾，美国&中国）
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四,汽车类
27、Poetry in motion, dancing close to me. 动态的诗，向我舞近。（TOYOTA，丰田汽车， 日本）
28、The relentless pursuit of perfection. 不 懈追求完美。（Lexus，凌志轿车，2004年改名 为雷克萨斯）
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2. Pepsi - Cola hits the spot / Twelve fullounces , that’s a lot / Twice as much for a nickel too / Pepsi - Cola is the drink for you. (百事可乐广告) a) . 百事可乐满足需要,12 盎司, 就是全部,五元钱买24 盎———百事可乐是您的饮料。 b) . 百事可乐味道好,足足12 盎量不少,五元钞票买24 盎, 百事可乐供您享。 两译相比,区别凸现。译文a 仅达意而已,原文为广告诗, 译文b 与原文同样精彩,形式一致,押韵方式一致,和谐匀称, 韵律优美。
18．Communication unlimited.(Motorola) 沟通无极限。 （摩托罗拉）
19．No business too small, no problem too big. 没有不做的小生意，没有解决不了的大问题。（IBM公司）
20．Make yourself heard. 理解就是沟通。(Ericsson，爱 立信，瑞典）
7．Fresh-up with Seven-up.(Seven-up) 提神醒脑，喝七喜。（7up，七喜，美国）