综合性作业(商务报告翻译)

课程名称：商务英语翻译

作业名称：商务报告翻译

姓名：凌蝶、陈雪娇、吴恬婧、

章芳芳

班级：英语1101

任课教师：***

完成日期： 2013-06-12

湖州职业技术学院商务贸易分院

2012—2013 学年第二学期

一、作业内容

商务报告的翻译

将一则扩业计划书的过程报告进行英译。

二、作业要求

作业准备要求：掌握各类商务报告中的常见词汇、语句和段落；商务报告的构成和翻译技巧。

作业完成形式：小组讨论合作完成

成果形式：扩业计划书过程报告的英译稿

作业过程要求：

步骤一：教师提供一则扩业计划书的过程报告（业务分析、客户资料、目标客户群、SWOT分析、行动计划），学生分组讨论分析其构成。

步骤二：小组讨论分工合作完成翻译。

评价标准：

●内容忠实度（讲求客观、忠于事实）

●结构完整度（语篇完整、布局合理）

●语言通顺度（风格自然、通顺流畅）

Process Report 1——Analysis of the Business

The current state of the business

University Books, a privately owned, on-campus bookshop at the University of International Business, manly carries textbook, reference books, and various bestsellers for students, instructors and staff, and local residents. It is located next to the largest cafeteria, the center of the campus, and attracts a large number of customers.

However, the bookshop only occupies an area of 50 square meters, in which two thirds is the shopping area and one third the storage room. This is hindering the shop from expanding its services. The management planned to offer a wider range of services, but the tight space has constrained such plans.

It is time to expand the bookshop before it is too late.

Current business analysis

The main business of the bookshop now is selling teaching-related books covering management, finance, accounting, economics, international trade, law, computer science, foreign language, etc. It also carries books for entertainment and about current issues. It usually has a stock of 20,000 books, which increases when a semester starts and decreases by the end of an academic year. The textbooks assigned by instructors, dictionaries, books on various examinations, and those on current issues—China’s accession to the WTO, the terrorist attacks on the United States, fashion trends, or stock market analyses—always enjoy a high turnover rate. The shop also takes orders from the customers who cannot find the books they need in the shop.

Financial performance

The financial performance has improved a great deal since the bookshop opened. The revenue in 2000, at 80,000 yuan, increased by 20% over the 1999 level of 66,000 yuan. Profits rose by 30%, while costs declined by 10%, thanks to the effective cost-cutting measures initiated at the beginning of 2000. The inventory turnover ratio has reached ten times and the profit margin on sales six percent, well above the average of eight times and five percent respectively.

The shop was granted a loan of 100,000 yuan for starting the business. As of October 30, 2001, half of the loan has been paid back, one year ahead of the schedule due to the increased enrollment during the past two years. The shop will have paid off the debt by the end of 2002 based on the current case flow.