商务英语专业毕业设计表

毕业设计书

学生姓名：吴江学号：201411030219 所属系（部）：外语与旅游系

所在专业：商务英语

所在班级：商旅英1402班

指导教师：廉勇

承德石油高等专科学校外语与旅游系制

目录

目录 0

商务英语专业毕业设计评价表 (1)

个人报告 (6)

单证制作 (18)

商务英语专业毕业设计评价表

PERSONAL REPORT

INTRODUCTION

I work as a sales in Shanghai Softex Textiles Co., Ltd. Our company is located in textiles’ hometown Gaoyang county Hebei province, China. It is a professional enterprises in exporting home textiles products .

Our company mainly produce all kinds of towel products, including towels, bath towels, beach towels, kitchen towels, hotel towels, blanket and poncho. Materials are cotton, microfiber and coral fleece. The products mainly exported to Japan, Russia, Southeast Asia, Americas, Canada and other 60 countries and regions.

Since established in 1996, we have been always insisting on maintaining the leading quality , stable production and timely delivery for customers. Our company always get good reputation in customers recent years.

FINDINGS

Strength

For our company, the biggest strength is geographical position. Company is located in “ textile hometown ”--Gaoyang county Hebei Province. It is very close to Tianjin port and convenient to export. On the other hand, we have more than ten years’ experiences in towel production and sales, so we have accumulated a lot of quality suppliers and customers. In addition, we get some new customer through Canton fair every year.

Weakness

The biggest weakness is from environmental protection. As factory is near by Beijing , we are limited on the towel production frequently. Another serious problem is that many factory face the difficulty of employing workers. So production is subject to considerable restrictions and can only be done orders by finding some southern factories some time.

Opportunity

As we all know, the E-business is becoming more and more popular. Fortunately, we have joined the Alibaba and received harvest. Next step we will try to enter the Amazon online market. I think this is a good opportunity for us.

Threat

The threat maybe come from south factory in China. They have more large factory workshops, advanced equipment and production technology. Comparing to the South factory, we can only avoid this threat by price advantage.

Conclusion

Before making a conclusion, I study the company business performance carefully. I found that our mainly customers are from India. The products also are mainly some low value-added products. So we have to change the product type and markets. We plan to pay more attention to the baby product and European market in the future .

In the end , by comparing all situations,I think that more opportunity than challenge. Catching the opportunities of e-commerce development is the most important thing at present. At the same time, we also need to find some south quality suppliers as long term partners as soon as possible.

Suggestion

For our company, price had became our largest strength. We need to pay more attention in studying south factory production advantage and foreign trade experience. In addition, we should increase the input of network business department and develop new online market. I believe our company will become China mainly towels supplier in the future.