新编剑桥商务英语(高级)第三版2.1
新编剑桥商务英语unit-2全篇
final salary pension scheme ['pɛnʃən] [skim] 按最终薪水给付的养老金计划
non-cash reward [rɪ'wɔrd]非现金形式的奖赏 once-in-a-lifetime 千载难逢的，令人难忘的 career goal 职业目标 senior management ['mænɪdʒmənt]高层管理人
员
Vocabulary: Benefits and Incentives
Discuss: What is most important to you when choosing a job?
an impressive job title training and staff development a good salary a pension flexible working hours opportunities to travel opportunities for promotion parental leave days off and long holidays a company car
What a lovely place Xerox is to work! Kim Moloney, a client services executive, can’t say enough nice things about her employer. ‘It’s a very special environment,’ she says, ‘People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.’
新编剑桥商务英语高级第三版
精品文档Workinglife1 Whatdoesthisquotationmeantoyou?`Lifeiswhathappenstoyouwhileyou'rebusymakingotherplans.'johnLennon,Englishsinger&songwriter(1940-19830)2 Discussthesequestions.1 Howmanyjobsdoyouexpecttohaveinyourlife?1-3 4-7 8ormore2Wouldyouprefertobeself-employedoranemployee?Why?3infifteenyears’time,doyouexpecttoworkmoreorlessthannow?4atwhatagedoyouexpecttostopworking?55 65 753Underlinetirebestwordtocompleteeachsentence.1Atthemoment,peoplegenerallyretire/resignat652Ijoined/appliedforthecompanywhenIwas25andhaveworkedthereeversinceWhat'sthebestwaytopay/rewardouremployeesforgoodperformance?About700staffwerelaidoff/dismissedwhenthecompanylostthecontracttosupplyToyotaWehaveeducated/trainedourstaffintheuseoflaserequipment.I'mgoingtoleave/changethecompanyattheendoftheyear.EandCConsultantsrecruits/employsfromthetopbusinessschools. Companiesneedtoofferparentsofyoungchildrenmoreflexible/overtimehours-theyusedonlytoofferpermanentposts,butnowmostnewcontractsaretemporary/part-timeones. Ihaveonedayoff/holidayaweektoattendacourseatcollege. MakesentenceswiththewordsyoudidntuseinExercise3.Makenounsfromthefollowingverbs.verb noun verbn oun1employ6recruit 2promote7apply 3retire8dismiss 4resign9pay5train10reward .2精品文档AttitudetoworkDoyouthinkthatpeoplestartingworknowhaveadifferentattitudetoworkthantheirparentsdid?ifs o,inwhatways?Lookatthenewspaperarticleandreadthetitle.Whatdoesthetitlesuggesttoyou?Readthearticlearidcheckifyouwererfight.Youngworkers Wantitall,nowOh,andthey’llneedtotakenextF ridayoff,tooTETROIT一KurtJennings,hopingtostartacareerinradiosales,thoughthewaspreparedtoansweranyquestionduringhisrecentinterview.Thentheradioexecutiveopenedthei nterviewwith,`So,wecallyouguystheEntitlementGeneration".Youimagineyou'reentitledtoever ything.'Thereisanimpressionthatthecurrentgenerationofyoungworkershashighexpectations for salary, responsibility andjobflexibility,butlittleappetite forhardworkandlittlesenseofloyaltytoacompany`A lotoftwenty-somethingshaveahardtimemakingthetransitiontoworktypicallyKidswho'vehadsuccessearlyinlifeandwho'vebecomeusedtogettinginstantgratifi cation,'saysDr.LeviCohen,apeadiatricsprofessor.Hesaysthatcoddlingparentsandcollegesoft enfailtopreparestudentsfortherealitiesofadulthoodandworkinglife.Many employers, from corporateexecutivestorestaurateurs,agree.`Itseemstheyexpecttohoveinthenfirstweekeverythingthattheveteranhasworked20or30yearstoe arn,'saysMikeAmor,theownerofaSaltLakeCitychainofrestaurants.Kurthadthisreply'forhisintervieweeattheradiostation:`MaybewewerespoiledbyyourGeneratio n.But"entitled"istoostrongaword,'hesaid.`Dowethinkwe'redeservingifwe'redoingtogooutthe reandbreakourbacksforyou'?Yes..'Heendedupgettingthe-job.Butsomeexpertssaythat'havinghighexpectations,andtellin}}yourbosswhattheyare,isn'tnecessarilyabadthing.`It'struethey're notallrushingtoburythemselvesinacubiclea}记followordersforthenext40years,butwhyonearthshouldthey?'asks.leafBartlctt,aUniversityofCaroli napsychologistDoyouthinktheyoungergenerationisspoiledandexpectstoomuch?.ordoyouthinktheoldergenerati onsacrificedtheirlives(andfunintheirlives)forwork?Whatdothefollowingphrasesfromthetextmean?1littleappetiteforhardworktwenty-somethingsinstantgratificationcoddlingparentsandcollegeswewerespoiledbyyourgenerationbreakourbacksforyouburythemselvesinacubicle.Gerundandinfinitive1Whichoftheverbsorphrasesintheboxtakethegerund(-ing)andwhichonestaketoinfinitive(todo)? Begoodatplan/intend/aimbeworthfailbereluctanthavetrouble/difficultyhope/expectmanagesucceedindecideth inkabout/considerenjoyavoidinvolvehavebeusedto/accustomedtobewilling/prepared2Whichofthefollowingpairsofphrasesistheoddoneoutgrammatically?Why?1begoodat一bebadat2bewilling一bereluctant3succeedin一fail4enjoy一dislike3Completethesesentences.0whenIretire,Iplantodosomevoluntaryworkforcharity1WhenIretire,Iplan⋯2IthinkI'mquitegoodat⋯3Beforeattendingajobinterview,it'sworth⋯4Myjobinvolves⋯5WhenspeakingEnglish,Ioftenhavedifficulty⋯6AtworkIfeelsatisfiedifImanage⋯7Formysummerholidaythisyear,Iamconsidering⋯8IfIwasofferedmoremoney,Iwouldbewilling⋯9Thehardestthingaboutstartinganewjobisgettingusedto⋯10Igetannoyedwithcolleaguesiftheyfail⋯4Choosefiveofthephrasesworkinglife.inexercise1andmakesentencesaboutyourownworkinglife.ThefutureofhumanresourcesYouwillhearfivehumanresources(HR)manages0stalkingshoutthekeyissuesinhumanresourcesfacingcompaniestoda y.·Thefirsttimeyoulisten,indicatewhichemployeeg roupintheworkforcetheyaretalkingabout. ·Thesecondtimeyoulistenindicatewhatactionstheyproposetotaketodealwitheachissue.TASKONE一EMPLOYEEGROUPAolderemployees(50-GO)BnewrecruitstraineesseniormanagementyounghighlyqualifiedemployeeswomenretiredemployeesdisabledworkersAeffortstoretaingoodemployeesBtheintroductionofmoreflexibleworkingarrangementsClinltingsalariesmorecloselytoresultsDmorefocusonjobtrainingforemployeesEencouragingpeoplebackfromretirementFmoresupportforworkingparentsGdevelopingamorepositiveattitudetowardsolderworkersHreducingstaffcosts6You'veheardtheprioritiesofHRmanagers.Whatareyourprioritiesforyourworkinglife?Consid erthefollowing:.flexiblehours·workingenvironment.paytraining.careerprospects.retirement.CDsandpersonalsummaries1Whatdoyoucallsomeonewho0employspeopleisemployedbyainnappliesforajobisinterviewedforajobisseeking(lookingfor)ajobparticipatesinsomethinghasleftuniversitywithadegreeDothisexercisefromanonlineguideforemployers.GuideforemployersCVsandcoveringlettersareessentialtoolsinthesearchfortherightcandidateforthejobandyoushouldusethemasasnapshotofapotentialcandidate.Beingabletoreadbetweenthelineswillhelpyouinyourtaskofputtingtherigh tpersonintherightjob.Lookatthesethreeexamplesofpersonalsummariesfromfirst-timejobapplicantsreceivedbyaleadingconsultancyfirm.Whichapplicantwouldyouemployandvvhy?1AdynamicandknowledgeableITgraduatewhocanbringsuccesstoyourbusiness,Ihaveexcellentinterpersonalsk illsandconsiderableexperienceofdesigningsoftwaresolutions.Whetherworkingaspartofateamorindependently, Ihavetheabilitytocomeupwiththegoods.2Iamasuccessfulbusinessentrepreneurseekingtoreturntoalargeorganisationafteryearsofru nningmyowncompany.Ihaveexperienceofallaspectsofbusinessandwouldwelcomethechancetosharethisexpertisewithclientsofaforward-lookingconsultancyfirm.3Aself-motivatedgraduatewithamastersineconomics,Ihavepre-courseexperienceintheEconomicStudiesdepartmentofasubsidiaryofExxonMobil,whereIenjoyedsixmonthsworkingwiththebackofficeteam.Adaptable,efficientandkeentolearn.TheanonymousCD3UnderlinewhichelementsshoulddefinitelyheincludedinaCV(theotherare`optioagalc:xtra}').1 name 11 goadsandobjectives.2address12education一primary,secondary,highereducation3telephonenumber13otherskillsorqualifications(membershipofassociations,drivinglicence,etc)4emailaddressage/dateofbirthsexmaritalstatusnationalitypersonalsummarypersonalqualitiesemploymenthistory一company,jobtitleresponsibilities,results hobbiesandinterestslanguagesreferencespersonalachievements4Readthefirstpartofthetext.whatistheideabehindananonymousCV?GenevafightsprejudicewithanonymousCVsProspectiveemployeesinGenevaaretosendinanonymousjobapplicationsaspartofapilotprojecttotacklediscrimination.Thetrial,thelustofitskindinSwitzerland,hasbeenlaunchedbythecanton"sintegrationofficeandinvolvesthreemajoremployers.RetailerMigros,energyproviderSIGandthecommuneofVernierhaveallsigneduptoparticipateinthescheme.Underthetermsoftheproject,whichwilllastforthreemonths,job-seekerswillsendinCVsdetailingtheirskillsandexperiencebutomittingtheirname,address,age,sex,anyreligionordisabilityandphotoTheaimistogiveallapplicantsanequalchanceofbeingcalledupforinterview.`Itisimpossibletoquantifybutweknowthereismuchmorediscriminationthanweareawareof.Therearesomeunemployedpeoplewhoarenotabettinginterviewsbecausetheyare of a different nationality, colour orreligion,'AndreCastella,headoftheproject,ColdSwissinfo.`Theimportantthingisthatcandidateswho.havetherightskillsforajobshouldbeseen, andwewanttogivethemthechancetobeheard.Thereareemployersouttherewho refusetoconsiderAfricans ’5Readthesecond1]artofthetextandputonewordineachspace. Castellasaidanotheraimofthetrialwasto encourageemployers(0)andthepublictotalk about discrimination and to raise awarenessaboutthescaleofinjustice HeaddedthattheideaofanonymousCVs hadalreadybeentestedinprancewherethecountry's National Assembly is clue to considermakingthepracticemandatoryforall firms (1)_more than 50employees.Jean-Charles Bruttomesso. Director of HumanResourcesatMicrosGeneva,saidallapplications for positions until June 30(2)—beconsideredpurelyonthebasisofskillsandexperience.I-lenotedthattheretailer'sinvolvementintheprojectwaspartofongoingequalopportunityefforts.`Th isinitiativeisanoccasionfor(3)_of ustothink aboutourprejudicesandotherpreconceivedideasand questionthem'hesaid.Thosebehindtheschemeadmitthata nanonymousCVwill(4)—ruleoutthepossibil ityof discriminationonce acandidatearrivesforaninterviewbuttheystress(5)—Itisanimportantfirststep.Thelaunchoftilepilotprojectformspartofthecanton'sweek-longseriesofevents(6)_racismanddiscrimination.6Doyouthinkthisinitiativewillbeeffectiveineliminatingdiscrimination13 yemployers?.。
新编剑桥商务英语（高级）第三版1.2-1.3教学文案
新编剑桥商务英语（高级）第三版1.2-1.3教学文案新编剑桥商务英语(高级)第三版1.2-1.31.2Asking and answering questionAn environmental accidentThe Daily ReporterTankerGrounded200 tonnes of oil leak into sea1 .Following this news announcement a journalist interviewsa spokesperson from the company that owns the tanker. Listen to the interview.1 What caused the accident?2 How many accidents has the ship been involved in?3 Does the spokesperson come out of it well?2Complete the questions the journalist asks.1 how this happened?2this isn't the first time this particular ship has been in an accident3And to do to limit the damage?4 this kind of accident is acceptable?5 It's a PR disaster for your company,Indirect questions3 Look at exercise 2. Study the structure of the indirect questions in sentences 1 and 4,and the tag questions in sentences 2 and 5.4 Convert the following questions into indirect questions.0 How many years' experience do you have in customer service?Can you tell me how many years' experience you have in customer Service?1 Where have you worked before?I'd be interested to know2 Are you an ambitious person?Would you say3 Have you gone as far as you can in your present job?Do you think ?4 Who are our main customers?Do you know ?5Convert the following questions into tag questions.0 Are you interested in a full一time job?You're interested in a full-time job ,are not you?1 Are you married?2 Can't you start tomorrow"?3 have you only worked for smaller companies?4 Did you manage to find our offices easily'?5 Is this your first real job?6 Would you be able to work part-time?A job interview6 How would you feel if you were asked these questions? How would you reply?1 Can you tell me why you think you'll be good at this job?2 Why should I employ you?3 You don't have much experience in this field, do you?4 You've taken quite a lot of time out from work .Why is that?5 You are quite a quietly-spoken person. Do you have trouble asserting yourself?G Now, your last job. Did you choose to leave?7 And what do you know about our company?8 So tell me what you did yesterday.7 Work with a partner. Each choose one of the following jobs to be interviewed for. Prepare five questions each and then lake it in turns to adopt the role of interviewer and interviewee. Try to put your interviewee `on the spot: firefighter restaurant manager web designerfundraiser for local sports club trainee investment advisor1.3Reading Test: Introduction andPart OneThe Reading Test has six parts, in which there are a total of 52 questions, and Lasts one hour. It carries 25% of the total marks. The texts are all business-related and vary between 150 and 500 words in length. Each part tests a particular reading skill or understanding of language structure.In the exam, you have an hour to read over 2,000 words, so try to develop your reading speed. The only way to do this is to practise:.Read English business texts, e g Time, Newsweek..Get your news from English Internet sites, e g the BBC, CNN.Part Text tune Skill focus Task1 Single text or 5 Beading for global meaning; Matching summariesshort texts (450 summarising to each section of textwords2 Single text (460- heading for detail; Inserting missing500 words) understanding structure sentences into text3 Single text(500- Reading for general meaning 4-part multiple choice600 words) and specific detail comprehension question4 Single text (250 Understanding meaning and Gap-fill; multiplewords) grammar of individual words choice (4-choice)5 Single text (250 finding missing words to Open gap-fill onewords} give meaning and cohesion Word per gap)6 Single teat (150- understanding grammatical Identifying incorrect of200 words) structure unnecessary wordsPast OnePart One is a test of reading for gist or global meaning. five texts or sections have to be matched to live sentences that summariese the general view being expressed in each. Follow these steps·Read the instructions twice and make sure you understand the context of the passages) and what you are being asked to do..Do not read the summaries first.·Bearing in mind what general information you are looking for, read the firsttext }umlthen try to summarise, in your head, the general view it expresses.·Now read the summaries and lind the one chat matches your own mental summary. ·repeat this procedure for each of the other four texts.summarising1 Write a one-sentence summary for this passage. Compare your answer with your partner.I favour a direct approach to interviewing where the questions really put the candidate under pressure and test their reactions. If you look at manuals on interviewing technique, you'llfind that most advise you first to make the candidate feel at ease, and then to ask open-ended questions that give them the freedom to tall; and express themselves as they would like. But I think we're being far too nice here. By allowing people to dictate the direction of the interview, we run the risk of not discovering who they really are and wasting everyone's time.2 Following the approach described above, do this Reading Test Part One. Give yourself about twelve minutes.PART ONEQuestions 1-8. Look at the sentences below and at the five extracts from an article on employee motivation..Match each statement 1-8 to one of the extracts (A, B, C, D or E)..you will need to use some of the letters more than once..There is an example at the beginning (0).Example:0Job satisfaction is the key to an employee's motivation. D1 Companies usually try to motivate employees with extra payment or verbal praise.2Financial rewards don't work so well when the manager assesses performance himself3In the end, motivation has to come from the person himself.4Loyalty and commitment are two different things.5Employees are committed when they understand and believe in the company's aims. 6Most employees see rewards as an end in themselves.7How well you work does not depend on how good your working conditions are.8Good relations between managers and workers create theright working environment AFundamental to the issue of motivation is the distinction between employee loyalty to the company and employee commitment. Employees feel loyal when they feel comfortable and well looked after job security, reasonable conditions of pay, generous holiday entitlement, medical insurance and a good pension. Without these conditions an employee will feel neither loyalty to the company nor any motivation to work. But it is also possible that even with good conditions, the employee may not feel motivated. This is because performance is not directly related to working conditions: an employee can feel secure. whether he works hard or notBMotivation has more to do with commitment to the job. The conditions that produce commitment are different from those that inspire loyalty. Committed employees will have a clear sense of the goals of the company and understand their part in contributing to achieving them. Moreover, they will believe that these goals are worth working for: they will derive job satisfaction from what they do. So companies who want a motivated staff ought to be spending their time thinking about their goals and communicating these with enthusiasm to their staff.CInstead, the motivation debate seems to focus on rewards, either financial or non-financial. For example money is commonly used as an incentive for sales people or others with measurable targets to reach. Sometimes it is also used to reward employees whose performance has been evaluated subjectively by a line manager. This is less satisfactory. Verbal commendation is also used to motivate, from a simple word of encouragement in theemployee's ear to a public award ceremony.DBut do all these types of rewards motivate people? Well yes, they do. They motivate them to get rewards. What they don't necessarily do is motivate them to be a committed employee and do a good job. What really motivates people is the level of satisfaction they find in their work. As Herzberg famously put it: 'If you want people motivated to do a good job, give them a good job to do‘ESo the real motivators are things which are intrinsic to the job: that the employee feels part of a unit that is working towards something worthwhile. And from this as long as communication between employee and management is open and respectful, will come recognition for good work, advancement in the company and personal growth. Thebest that companies can do is to create such an environment and then hope that within it people are able to motivate themselves。
新编剑桥商务英语(高级)第三版2.2- 2.3
2.2Presenting factsFalling shares1.Read these two documents: a short article from a financial newspaper and a pre-Christmas advertisement from Kaptoys. What kind of company is it? What's the problem for Kaptoys?KaptoysChecking off your kid's Christmas wish list? Perhaps we can help. No-one stocks a bigger range of toys.Shares in Kaptoys fell again today by 2% prompting speculation that the company will post poor profits for the second quarter running. The fall would be in line with other high street retailers who have all reported quieter sales than normal for the period.2.Listen to the short speech by Sheila Kaplan, CEO of Kaptoys, to her Business Development department. Complete the notes on her instructions.Meeting with: Sheila KaplanDate Thursday 17 Aprilprogress with 3-year plan （1）Consequence （2）Action proposed: （3）Details to note: （4）Presenting facts3.After a month's research the Business Development team meet again to present their findings. Work with a partner. You are each going to prepare a presentation. ·Student A, look at the notes on the company on page 23 and prepare to present it ·Student B, look at the notes on the company on page 127 and prepare to present it ·Before you make your presentation, look first at the language box below. Use and phrases that you find useful. 13emember that you are just presenting facts and not trying to sell something.Presenting factsOK. If everyone is ready, I'll begin./Shall we begin?/Shall we get started?I'm going to describe/present/explain/give you some information about…Please interrupt me if there's something that's not clear.Please leave your questions until the end and I'll answer them thenI'd like to begin by (saying/describing/explaining)…There are two/three/four key points to note about.，.Firstly…Secondly…a nd finally…It's also worth noting that…So, I think I've covered the main points.So, to sum up,…I'd like to invite your questions now./So, are there any questions?So, (if there aren't any more questions) I'll end there.171anks for your attention.Student ACompany name: Wheels Times 2Company type: Limited company, equal shares owned by two directors Date established: 1989Turnover: ￡24 million per yearNumber of employees: 65Main products: Children's and adults' bicycles; cycling accessories;cycling holidaysLocations: Sixteen retail outlets in major cities across the UK; goodInternet presence, with growing on-line sales Brief history:1989-two mountain bike enthusiasts open shop in Manchester1992-voted best bike shop in UI< by Mountain Bike magazine1994-three new shops in London, Cardiff and Birmingham1998-extends range, five new shops2000-offers cycling weekends and holidays2001-launches online bike shop2004-online sales hit￡lm mark2006-seven new shopsCore competencies: Technical knowledge of bicycles; customer serviceFinancial situation: Positive cashflow; good profit margins; quite high debtfrom recent investment in new shop premises Market prospects: Good. Cycling increasingly popular and bikesincreasingly sophisticatedMarket price: Probably high4.Discuss which of the two companies would be a better acquisition target forKaptoys.2.3Speaking Test: Introduction and Part OneThe Speaking Test has three parts and lasts about fourteen minutes. For this part of the test you will be with at least one other candidate (and sometimes two). It carries 25% of the total marks. Each part tests a different speaking skill.Exam SuccessFourteen minutes goes very quickly. Make sure you use every opportunity to take the floor and interact with the other candidate and the examiner, while respecting their right to do the same.Part Speaking task Grouping Length1 Talking about yourself One-to-one About 3and expressingOne-minute presentation on a2 business theme (choice of three) Individual and About 6 minutesfollowed by questions from other pairworkcandidates3. Discussion of a business scenario pairwork About 5 Minutesfrom promptsPart 1: tests your ability to have a conversation about yourself (past, present and future) and to give opinions on general topics.Part 2: tests your ability to organise, present and discuss information and ideas.Part 3: tests your ability to interact in a business context, using appropriate functional language (agreeing, making suggestions, justifying, etc).Part OnePart One should be a relaxed conversation. You can prepare by thinking about what to say about your studies, work, ambitions, interests and where you live. You can also learn idiomatic phrases for giving opinions, agreeing and disagreeing, etc. Talking about yourself and your workThese are questions the examiner might ask you in the first part of the Speaking Test. Match each question (1-8) with one of the answers (A-H) below.1 What do you like doing in your spare time? H2 Wh at do think of…as a place to live?3 What are you planning to do after the course?4 What kind of course is it?5 How would you describe your working environment?6 Tell me a bit about the company.7 What is your role exactly?8 How would you feel about working until you're 70?A We provide…services to the…industry.B I'm going to apply for a job with…C It's a tour-year degree course.D I like it, but I miss my home town.E It's quite relaxed/informal/traditional/dynamic.F I work as a junior manager/a trainee.G I'm not really sure it's necessary.H My main interests are keeping fit and traveling.Expressing opinions2 Discuss the points below with your partner. Use the phrases on page 130 to help. ·Do you think it's better to work for a big organization or a small company?·Can management of people be learned, or is it a natural quality?·What do you think will be the really big growth areas of the economy over the next fifteen years?3 Use these examiner's prompts to simulate Part One of the test. Work with a partner and take it in turns to play the roles of examiner and candidate.Interview 1After general introductions, ask the candidate aboutwhere they live, focusing on:.the main industries of the town.employment opportunities.their opinion of the transport infrastructure.if they would prefer to live somewhere elseInterview 2After general introductions, ask the candidate aboutwhere they want to work in the future focusing on:.skills and training needed for the job.career prospects.rewards of the job (financial and non-financial).their opinion of the prospects for this sector。
新编剑桥商务英语(BEC-中级-第三版)Module-2
Module 2 第二单元2.1 Business Topic Company Benefits 商务话题篇公司福利三、Vocabulary: Benefits and incentivesbenefits n. 福利incentive n. 奖励job title 职衔，职位，头衔training and staff development 培训和员工发展good salary 可观的收入pension n. 养老金flexible working hours 弹性工作时间，灵活的工作时间opportunities to travel 旅游机会opportunities for promotion 升职提拔机会days off 几天短假company car 公司配（给的汽）车too good to be true 好得令人难以置信client service executive 客户服务主管take… with a pinch/grain of salt 对…将信将疑，对…不完全相信old and established 历史悠久resources director（human resources director的简称）人力资源部经理qualification n. 资格temp n.（temporary/temporary worker的缩略语）临时员工incumbent programme 在职员工培训课程，岗位培训课程human resources 人力资源promote from within 提拔内部员工take on 接受，招聘intake n. 从外部吸纳招收的员工project manager项目经理grow and maintain customer relationship发展和维持客户关系canteen n. 食堂，餐厅head office n. 总部，总公司brainstorming n. 自由讨论，头脑风暴，集思广益breakout n. 突破encompass vt. 包括，包含sales and marketing 销售和市场营销research and development and manufacturing 研发和生产perk n. 好处，额外津贴，外快final salary pension scheme 按最终薪水给付的养老金计划budget n. 预算non-cash reward 非现金形式的奖赏once-in-a-lifetime adj. 千载难逢的，令人难忘的career goal 职业目标senior management 高层管理人员longevity n. 长寿，长命；寿命for the long haul 长远地Xerox 施乐公司（财富500强公司之一，总部所在地美国，主要经营办公设备），施乐（商标名，美国办公设备制造公司）；影印，静电印刷品Global Services环球服务公司Uxbridge 欧克斯桥镇（位于伦敦西郊的一个小镇）Benefits and incentives 福利和奖励Employee Benefits 员工福利1. Legally Required Benefits 法律保障的权利Social Security社会保障Unemployment Compensation失业补偿Worker s’ Compensation 工伤赔偿2. Retirement-related Benefits与退休相关福利Pension Plans 退休金计划3. Insurance Related Benefits 与保险有关的福利Health Insurance健康保险Life Insurance 人寿保险Accident and Disability Insurance 意外事故和伤残保险4. Paid Holidays and Paid Vacations带薪公假和带薪休假5. Others 其他福利Local Conveyance Allowance交通补贴Housing Allowance 住房补贴Meal Allowance伙食补贴Holiday Bonus旅游津贴Incentives 奖励措施二、2.11.●an impressive job title显要的职衔●training and staff development 培训和员工发展● a good salary可观的收入● a pension养老金●flexible working hours灵活的工作时间●opportunities to travel旅游机会●opportunities for promotion升值提拔机会●parental leave育儿假●days off and long holidays短假和长假● a company car公司配车2.参考词语和表达：new-hire training新员工培训orientation新员工培训，迎新会vocational training/ professional training职业培训management training管理培训develop a good training programme to keep the staff motivated通过开发良好的培训计划来提高员工的工作热情Many entrepreneurs seem to view employee training and development as more optional than essential…a viewpoint that can be costly to both short-term profits and long-term progress.许多企业家认为员工的培训和发展可有可无，而非至关重要，认为这对公司的短期利益和长远发展来说代价太高。
新编剑桥商务英语(高级)第三版
1.1 Working life1 What does this quotation mean to you?`Life is what happens to you while you're busy making other plans.'john Lennon, English singer& song writer (1940-19830)2 Discuss these questions.1 How many jobs do you expect to have in your life ? 1-3 4-7 8or more2 Would you prefer to be self-employed or an employee? Why ?3 in fifteen years’ time, do you expect to work more or less than now ?4 at what age do you expect to stop working ? 55 65 753Underline tire best word to complete each sentence.1 At the moment, people generally retire/resign at 652 I joined/applied for the company when I was 25 and have worked thereever since3 What's the best way to pay/reward our employees for good performance?4 About 700 staff were laid off/dismissed when the company lost the contract tosupply Toyota5 We have educated/trained our staff in the use of laser equipment.6 I'm going to leave/change the company at the end of the year.7 E and C Consultants recruits/employs from the top business schools.8 Companies need to offer parents of young children more flexible/overtime hours-9 they used only to offer permanent posts, but now most new contracts aretemporary/part-time ones.10 I have one day off/ holiday a week to attend a course at college.4 Make sentences with the words you didnt use in Exercise 3.5 Make nouns from thefollowing verbs.Attitude to work6 Do you think that people starting work now have a different attitude to work than their parents did? if so, in what ways?7 Look at the newspaper article and read the title. What does the title suggest to you?Read the article arid check if you were r fight.Young workers Want it all, nowOh, and they’ll need to take next Friday off ,tooTETROIT一Kurt Jennings, hoping to start a career in radio sales, thought he was prepared to answer any question during his recent interview. Then theradio executive opened the interview with, `So, we call you guys the Entitlement Generation". You imagine you're entitled to everything.' There is an impression that the current generation of young workers has high expectations for salary, responsibility and job flexibility, but little appetite for hard work and little sense of loyalty to a company`A lot of twenty-somethings have a hard time making the transition to work typically Kids who've had success early in life and who've become used to getting instant gratification,' says Dr. Levi Cohen, a peadiatrics professor.He says that coddling parents and colleges often fail to prepare students for the realities of adulthood and working life.Many employers, from corporate executives to restaurateurs, agree.`It seems they expect to hove in then first week everything that the veteran has worked 20 or 30 years to earn,' says Mike Amor, the owner of a Salt LakeCity chain of restaurants.Kurt had this reply 'for his interviewee at the radio station: `Maybe we were spoiled by your Generation. But "entitled" is too strong a word,' he said. `Do we think we're deserving if we're doing to go out there and break our backs for you'?Yes..'He ended up getting the-job.But some experts say that' having highexpectations, and tellin}} your boss what they are, isn't necessarily a bad thing.`It's true they're not all rushing to bury themselves in a cubicle a}记follow orders for the next 40 years, but why on earth should they?' asks .leaf Bartlctt, a University of Carolina psychologist8 Do you think the younger generation is spoiled and expects too much? .or do you think the older generation sacrificed their lives (and fun in their lives) for work?9 What do the following phrases from the text mean?1 little appetite for hard work2 twenty-somethings3 instant gratification4 coddling parents and colleges5 we were spoiled by your generation6 break our backs for you7 bury themselves in a cubicleGerund and infinitive1 Which of the verbs or phrases in the box take the gerund (-ing) and which ones take to infinitive (to do)?Be good at plan/intend /aim be worth fail be reluctanthave trouble/difficulty hope/expect manage succeed indecide think about/consider enjoy avoid involve havebe used to/accustomed to be willing/prepared2 Which of the following pairs of phrases is the odd one out grammatically? Why?1 be good at一be bad at2 be willing一be reluctant3 succeed in一fail4 enjoy一dislike3 Complete these sentences.0 when I retire, I plan to do some voluntary work for charity1 When I retire, I plan…2 I think I'm quite good at…3 Before attending a job interview, it's worth…4 My job involves…5 When speaking English, I often have difficulty…6 At work I feel satisfied if I manage…7 For my summer holiday this year, I am considering…8 If I was offered more money, I would be willing…9 The hardest thing abo ut starting a new job is getting used to…10 I get annoyed with colleagues if they fail…4 Choose five of the phrasesworking life.in exercise 1 and make sentences about your own working lifeThe future of human resources5 You will hear five human resources (HR) manages0s talking shout the key issues in human resources facing companies today.·The first time you listen, indicate which employee group in the workforce they are talking about.·The second time you listen indicate what actions they propose to take to deal with each issue.TASK ONE一EMPLOYEE GROUPA older employees (50-GO)B new recruitsC traineesD senior managementE young highly qualified employeesF womenG retired employeesH disabled workersA efforts to retain good employeesB the introduction of more flexible workingarrangementsC linlting salaries more closely to resultsD more focus on job training for employeesE encouraging people back from retirementF more support for working parentsG developing a more positive attitudetowards older workersH reducing staff costs6 You've heard the priorities of HR managers. What are your priorities for your working life? Consider the following:.flexible hours·working environment.pay。
新编剑桥商务英语高级unit2
Product Development (New Products/Existing Market)
to roll out a new product(s) in a market with which you are already familiar.
requires the business to develop new abilities and continuously adapt the products until they achieve marketplace success.
Often the difference can be academic, but a take over is what happens when a larger company buys a smaller company and a merger is when two similar sized companies join together.
Subsidiary
R&D Division Headquarters Sales Offices
Main Plant Warehouse
Sales Offices
3. What is the different between the following words and phrase?
1. A sales office and a subsidiary 2. A warehouse and a plant 3. The headquarter and a division
Market Penetration (Existing Products/Existing Markets)
designed to give the business a greater percentage of market share.
最新新编剑桥商务英语(高级)第三版1.2-1.3word版本
1.2Asking and answering questionAn environmental accidentThe Daily ReporterTankerGrounded200 tonnes of oil leak into sea1 .Following this news announcement a journalist interviews a spokesperson from the company that owns the tanker. Listen to the interview.1 What caused the accident?2 How many accidents has the ship been involved in?3 Does the spokesperson come out of it well?2Complete the questions the journalist asks.1 how this happened?2this isn't the first time this particular ship has been in an accident3And to do to limit the damage?4 this kind of accident is acceptable?5 It's a PR disaster for your company,Indirect questions3 Look at exercise 2. Study the structure of the indirect questions in sentences 1 and 4,and the tag questions in sentences 2 and 5.4 Convert the following questions into indirect questions.0 How many years' experience do you have in customer service?Can you tell me how many years' experience you have in customer Service?1 Where have you worked before?I'd be interested to know2 Are you an ambitious person?Would you say3 Have you gone as far as you can in your present job?Do you think ?4 Who are our main customers?Do you know ?5Convert the following questions into tag questions.0 Are you interested in a full一time job?You're interested in a full-time job ,are not you?1 Are you married?2 Can't you start tomorrow"?3 have you only worked for smaller companies?4 Did you manage to find our offices easily'?5 Is this your first real job?6 Would you be able to work part-time?A job interview6 How would you feel if you were asked these questions? How would you reply?1 Can you tell me why you think you'll be good at this job?2 Why should I employ you?3 You don't have much experience in this field, do you?4 You've taken quite a lot of time out from work .Why is that?5 You are quite a quietly-spoken person. Do you have trouble asserting yourself?G Now, your last job. Did you choose to leave?7 And what do you know about our company?8 So tell me what you did yesterday.7 Work with a partner. Each choose one of the following jobs to be interviewed for. Prepare five questions each and then lake it in turns to adopt the role of interviewer and interviewee. Try to put your interviewee `on the spot: firefighter restaurant manager web designerfundraiser for local sports club trainee investment advisor1.3Reading Test: Introduction andPart OneThe Reading Test has six parts, in which there are a total of 52 questions, and Lasts one hour. It carries 25% of the total marks. The texts are all business-related and vary between 150 and 500 words in length. Each part tests a particular reading skill or understanding of language structure.In the exam, you have an hour to read over 2,000 words, so try to develop your reading speed. The only way to do this is to practise:.Read English business texts, e g Time, Newsweek..Get your news from English Internet sites, e g the BBC, CNN.Part Text tune Skill focus Task1 Single text or 5 Beading for global meaning; Matching summariesshort texts (450 summarising to each section of textwords2 Single text (460- heading for detail; Inserting missing500 words) understanding structure sentences into text3 Single text(500- Reading for general meaning 4-part multiple choice600 words) and specific detail comprehension question 4 Single text (250 Understanding meaning and Gap-fill; multiplewords) grammar of individual words choice (4-choice)5 Single text (250 finding missing words to Open gap-fill onewords} give meaning and cohesion Word per gap)6 Single teat (150- understanding grammatical Identifying incorrect of200 words) structure unnecessary words Past OnePart One is a test of reading for gist or global meaning. five texts or sections have to be matched to live sentences that summariese the general view being expressed in each. Follow these steps·Read the instructions twice and make sure you understand the context of the passages) and what you are being asked to do..Do not read the summaries first.·Bearing in mind what general information you are looking for, read the first text }umlthen try to summarise, in your head, the general view it expresses.·Now read the summaries and lind the one chat matches your own mental summary. ·repeat this procedure for each of the other four texts.summarising1 Write a one-sentence summary for this passage. Compare your answer with your partner.I favour a direct approach to interviewing where the questions really put the candidate under pressure and test their reactions. If you look at manuals on interviewing technique, you'll find that most advise you first to make the candidate feel at ease, and then to ask open-ended questions that give them the freedom to tall; and express themselves as they would like. But I think we're being far too nice here. By allowing people to dictate the direction of the interview, we run the risk of not discovering who they really are and wasting everyone's time.2 Following the approach described above, do this Reading Test Part One. Give yourself about twelve minutes.PART ONEQuestions 1-8. Look at the sentences below and at the five extracts from an article on employee motivation..Match each statement 1-8 to one of the extracts (A, B, C, D or E)..you will need to use some of the letters more than once..There is an example at the beginning (0).Example:0Job satisfaction is the key to an employee's motivation. D1 Companies usually try to motivate employees with extra payment or verbal praise.2Financial rewards don't work so well when the manager assesses performance himself3In the end, motivation has to come from the person himself.4Loyalty and commitment are two different things.5Employees are committed when they understand and believe in the company's aims. 6Most employees see rewards as an end in themselves.7How well you work does not depend on how good your working conditions are.8Good relations between managers and workers create the right working environment AFundamental to the issue of motivation is the distinction between employee loyalty to the company and employee commitment. Employees feel loyal when they feel comfortable and well looked after job security, reasonable conditions of pay, generous holiday entitlement, medical insurance and a good pension. Without these conditions an employee will feel neither loyalty to the company nor any motivation to work. But it is also possible that even with good conditions, the employee may not feel motivated. This is because performance is not directly related to working conditions: an employee can feel secure. whether he works hard or notBMotivation has more to do with commitment to the job. The conditions that produce commitment are different from those that inspire loyalty. Committed employees will have a clear sense of the goals of the company and understand their part in contributing to achieving them. Moreover, they will believe that these goals are worth working for: they will derive job satisfaction from what they do. So companies who want a motivated staff ought to be spending their time thinking about their goals and communicating these with enthusiasm to their staff.CInstead, the motivation debate seems to focus on rewards, either financial or non-financial. For example money is commonly used as an incentive for sales people or others with measurable targets to reach. Sometimes it is also used to reward employees whose performance has been evaluated subjectively by a line manager. This is less satisfactory. Verbal commendation is also used to motivate, from a simple word of encouragement in the employee's ear to a public award ceremony.DBut do all these types of rewards motivate people? Well yes, they do. They motivate them to get rewards. What they don't necessarily do is motivate them to be a committed employee and do a good job. What really motivates people is the level of satisfaction they find in their work. As Herzberg famously put it: 'If you want people motivated to do a good job, give them a good job to do‘ESo the real motivators are things which are intrinsic to the job: that the employee feels part of a unit that is working towards something worthwhile. And from this as long as communication between employee and management is open and respectful, will come recognition for good work, advancement in the company and personal growth. The best that companies can do is to create such an environment and then hope that withinit people are able to motivate themselves 夏天散文诗欣赏夏天散文诗欣赏原创/龚蕾1、夏天的音符一、夏天的风夏天，聆听风的声音，听自己的心声。
剑桥商务英语高级2ppt课件
Module 2.1 Growing the company
L/O/G/O
1
完整最新ppt
Parts of a company
• I think that our fundamental belief is that for us growth is a a way of life and we have to grow at all times.
完整最新ppt
9
Market Development (Existing Products/New Market)
• to develop a new market for their existing products and services.
• The new market can be geographical (e.g. foreign export) or an untapped segment of a domestic market.
• possible to develop a new market for existing products by adjusting the product's packaging or expanding the product's distribution channels.
• Requires knowledge of the new
• Market development (existing products/ new market)
• Product development (new products / existing market)
新编剑桥商务英语第三版
新编剑桥商务英语第三版Formal and informal emailsWriting stylesThe style of a business email or letter depends on the occasion for writing and the relationship with the receiver.1 They can be formal:Please find attached our proposal. I would be grateful if you could check it and send us confirmation of your acceptance.2 They can be more conversational:Attached is our proposal. Please check it and confirm that you are happy with it.3 English can sometimes be in a kind of shorthand.Pls check the attached proposal and confirm.1Highlight the differences between the formal and informal emails below. Discuss the differences with your partner.FormalDear Mr ScottThank you very much for your letter introducing your company. Currently, we do not have any demand for marketing consultancy. However, this situation could change in the future and therefore I will certainly keep your details on file. In the meantime, I would be grateful if you could send us an up-to-date list of your fees.Once again, thank you for your interest.Yours sincerelyMonica StuufInformalDear JamesThanks for the information about your company. At themoment, we're not really looking for any help with marketing consultancy, but we might be in the future, so I'll certainly hang on to your details. For now, please send us an up-to-date list of your fees.Thanks again for your interest.Kind regardsMonica Stuuf2 For sentences 1-4 write the contracted forms in full and for 5-8 write the contracted form.1 I'll let you know tomorrow.2 I'd like an answer asap.3 I won't know till Friday.4 I can't help you, I'm afraid.5 It has been ages since I have seen him.6 I would have told you if I had known.7 I should not be surprised if they are late.8 You must not do anything until I say so.3 Match each formal linking word on the left with its neutral equivalent on the right.1 however so2 nevertheless because of3 consequently after4 owing to because5 moreover anyway6 following but7 since what's more8 besides still4 Rewrite the following informal email to a customer as a more formal one. Use the expressions in the box to help you.I would be grateful if contact further to do not hesitate inagreement withhowever strictly speaking please find attached Yours sincerelyDear Mr HarrisNice to speak to you earlier on the phone. I'm now sending you a draft contract. Please read it carefully and if you're OK with the terms, sign it and post it back to me. The deadline for the special offer we talked about is supposed to be tomorrow, but we'll keep it open for you until the end of the week. Do call me if you have any queries.Best wishesLaura5 Welcome has supplied receptionists and doormen for your company's headquarters for over five years. Recently the standard of service they give has declined sharply. Visitors have complained about rudeness, being kept waiting and being misdirected. Write an email to the company:? emphasising the good relationship you have had in the past.describing the unacceptable behaviour of their staff recently.? insisting that changes are made immediately.6 Send the email to your partner. When you have exchanged, read each other's emails and then write a reply.Listening Test: Introduction and Part OneThe Listening Test has there parts, in which there are a total of 30 questions, and lasts approximately 40 minutes. It carries 25% of the total marks.You will have ten minutes at the end of the test to transfer your answers to an answer sheet.Part OneFollow these steps:Read the instructions twice and make sure you understand the context of the passage and what you are being asked to do.In particular, check how many words you can put into each gap.Try to put yourself in the situation of the audience to generate a real interest.Read through the questions and try to predict the type of word that will go into each gap.Never leave a gap empty.Prediction1 Look at these sentences and try to predict what kind of word(s) will go into each space.The background1 The company was set up in___________.2 The project has been funded by the Ministry of _____________.The job3 The post is open to____________.4 You don't need to have_____________.5 You will be expected to____________.What to do next6 Candidates should apply______________.7 The deadline for application is____________.2 Following the approach described on page 34 do Practice Test Part One. Take two minutes to study the instructions and sentences before the tape begins.PART ONEQuestions1-12You are going to hear part of a one-day seminar entitled ‘A career in coaching’. The head of the Coaching Academy is talking to participants about his organization and what coaching involves.As you listen, complete the notes using up to three words or a number in each space.You will hear the recording twice.A CAREEE IN COACHINGThe Coaching Academy1 The Coaching Academy was established in ……………………………2 The academy doesn’t receive ………………………………………..3 The aim of the academy is to ……………………………………………4 Training courses at the academy last from ………………to four weeks.What is coaching?5 Coaching offer help to people in their business and…………………..6 The basic principles are always the same: to build people’sself-belief and helpthem………………………………………………………..7 Coaching try to help the client to look……………………………..8 Counseling often focuses more on……………………………….inpeople's lives.Qualifications and rewards9 When you can make a difference to someone’s life it gives yourgreat……………………………10 The basic rate of pay for a coach is about……………………………..11 A part from doing a course in coaching you will need……………..inthe filed you are coaching.12 Some coaches conduct coaching sessions by phone, online or evensometimes…………………………………..。
新编剑桥商务英语高级答案
新编剑桥商务英语高级答案【篇一：新编剑桥商务英语高级第三版第10.1】p> 10.1 travel and entertainmentvocabulary business travel1do you agree with this view?‘i can see a trend, executives want to save costs on businesstravel ,and connecting people virtually is becoming more affordable.’2study the phrases in the box.what does each one mean?how is it pronounced?commute subsidised transport congestion give a lift to someone rush hour teleconferencingcar share schemetravel expenses3which of these statements do you sympathise with?1 spending two hours each day commuting to and from work really affects people’s quality of life.2 it’s fair that the company should subsidise travel for people who commute a long way to work.learning tip 3 if more people worked flexibly we could avoid congestion and rush hours.try to use idiomatic 4 i don’t mind giving a colleague a lift to work now andphrases when then but i couldn’t take part in a car share scheme. i expressing opinions: enjoy that hour to myself in the mornings.eg i couldn’t agree5 air travel is too time-consuming.video andmore ;i’d go alongteleconferencing is the only way forward.wi th that;actually,6 it’s the duty of every employee to manage their business that’s not the way itravel expenses as if it were their own money.see it,etc.4discuss the following questions.1 how do you get to work / college each day?2 why do you use this from of transport ?3 do you pay for your own travel?5as the new manager of the support services atsterrman, engineering firm, you have been asked to reduce spending on travel and entertainment .suggest a policy to tackle each of the problems below.current situation1 the company owns and maintains a fleet of 35company cars for the sales team.2 the company pays for business class tickets on bothlong and short flights.3 the use of expensive restaurants to entertain guestsand clients is very common.4 the company spends a lot on hiring outside rooms formeetings and conferences.compare your answers with a partner.listening a team-building day6 a lot of companies use team-building events ,such ascanoeing events,treasure hunts,company role plays,etc.______.but what should their aim be?prioritise(1-7)the following aims.a generally getting to know each other betterb breaking down formal barriers between management and employeesc bringing out the best qualities in each individual d helping people to feel better about themselvese distinguishing leaders from followersf increasing loyalty to the company g helping to remember that there’s more to life than just work 7 is there some other benefit that hasn’t be en mentioned above?8 10.1 your company has organised a team-building day at silverstone motor racing circuit. you have been asked to attend a short presentation of the programmefor the day. listen and complete your notes. use up to three words for each space. team-building day the aims 0 the aim is not only to 1 to learn how each individual think,functions and 2 this new understanding will make us_______________. the schedule 3 meet at the office at ___________________. 4 the journey will take ___________________. 5 for the activities we will be divided into_____________. 6 at lunch there will be a surprise _________________. 7 after the afternoon’s activities there will be a ________. preparation 8 dress__________________. 9 in case of cold bring a jumper or___________________.10 no mobile phones, laptops, but can bring ____________.the home of british motor racing9 what do you think the activities at the circuit will be exactly? grammar future forms1 look at the verb forms in these sentences(1-6).whatform is used to express the following about the future? future formsa an offerlearning tipnote the use of thepresent when twoclauses about thefuture are connectedwith when or anothertime phrase.i will see him.i willgive him yourmessage.__when isee him, i’ll give himyour message.b a decision already takenc an arrangementd a schedulee a general predictionf a confident prediction 1 the day will begin with a working breakfast at eight o’clock after which delegates will have 30 minutes of free time before the first seminar at 10 o’clock. 2 we’re not going to have a christmas party this year; instead we are going to give the money we would have spent to a charity. 3 she’s not easy to convince,is she?i can see this is going to be a very long discussion. 4 don’t worry, i’ll take the laptop with me.that’s one less thing for you to remember. 5 i’m meeting him at his office at 6.30 and then we’re eating at a greek restaurant in the cit y center. 6 i think he’ll find it difficult to adapt to his new role, because he’s used to being independent. 2 you colleague has written this email for an agent in djakarta.before you send it, she has asked you to put verbs she’s not sure about in the most natural form. dear jimthank you for your email, asking about our plans fornext year. i (0) will do my best to explain the situation.i agree that this year has been disappointing,but weexpect that sales(1)________(pick up)next year.the result of our marketing meeting last week is that we (2)__________(launch) the new version of the dct10 in asia next spring. from the feedback we’ve had in europe,i’m sure it (3) _______(be) a great success. the international gas industry trade fair (4)_______(take place) in singapore next march.i (5)______(fly)out there with jane on 16 march and i hope to have a couple of days extra to seesome agents, but i (6)_____(call) you when i (7)_______(have) my exact schedule,so that we can arrange to meet.in the meantime,let me know if you(8)_______(visit) theuk any time soon. then we can arrange to meet for a meal and a chat. best wishessarahreadingevents management3 do you think being responsible for organising corporate events, sponsorship,parties and team-building events in a dream job? why?/why not?4 read the article from a business magazine about organisingcorporate events.● choose the best sentence from those below(a-h) to fill each of the gaps in the test.● do not use any letter more than once.● there is an example at the beginning(0)how to manage an eventhow would be an events organiser?on the face of it ,playing‘my genial host’ to a group of freeloading clients doesn’t seem too arduous a task. but the amount of stress experienced in getting ready for it and the real and ever-present danger of something going horribly wrong make it a job only for those with nerves of steel. (0)e the list is endless.corporate hospitality events should be an opportunity to relax with your customers and get away from business,but instead they actually expose a company to close scrutiny by its most valued audience and leave a lasting impression in theirminds .done well ,the client is left with the image of acreative ,fun and professional organisation. (1)______worse still ,you might offend:the company who arranged a james bond theme night that started with a group of international guests being greeted by bikini-clad ‘bond girls’ should have known better.the first consideration is what the aim of the event is :to launch a new product ,to develop awareness of the company’s mission, to build relationships with new clients or just to thank existing ones for their continued custom .(2)_______for the latter you won’t necessarily have to spend excessively to get it right ,but you willhave to think about what will make the event memorable. audience participation is generally a good way to achievethis ,for example giving a theme to the event ,such as a 1970s disco or a hawaiian evening.(3)________ it may also put some under pressure ,making them feel that they will have to dance like john travolta or to rely more on their wallet than their imagination to make their costume.(4)__________an alternative is simply to give them a treat by taking them to a show or sporting event and afterwards for a meal where they can relax and chat .(5)________ the advantage of these is that the clients are more likely to look forward to it and to share the good news with others in the wider world who may also have an interest in the event .(6)________in addition ,anything that goes wrong at the events is likely to reflect badly on the main organiser and not your company.a this will get the participants more involved and help to‘break the ice ’ if peopledon’t know each other well,but be careful.b an example of this would be a golf tournament or a football match.c the first two are more like presentations and will mean putting on a show to impress.d staff parties,on the other hand ,are much less stressful because the consequencesof failure are not so damaging.e a speaker may not turn up ,a piece of vital equipment may fail ,the invitation maygive the wrong date.f done badly ,the company may end up lookingcheesy ,disorganised or even cheap.g the result is good publicity and an enhanced image for the company.h the balance is a difficult one and it all depends on the skill of the organiser in theplanning and publicizing of the event ,so the guests feel at ease.vocabularygo and get1 complete the following sentences using the correct form ofeither go or get.0 there is always a danger that something will go wrong on the day.【篇二：新编剑桥商务英语(高级)第三版3.1】p class=txt>3.1 communication at workvocabularymean of communication1 what does this quotation mean to you?‘think like a wise man but communication in the language of the people.’w.b. yeats, poet (1865-1939)2 delete the verb that does not go with each type of business communication. 0anemailsend /draft /post1a phone calldo/make /receive2a press release put up /issue/put out3an advertising campaign launch/run /make4a presentation give /make/ tell5a meeting or seminarhold /attend /carry out6 a report produce/run/publish7a noticeput out/put up/ display8a memo to all concernedpublish/send out/circulate9information on the internet post/make/put3 for which of the following would you feel most confident using your english? and least confident? discuss with your partner.a presentation a meeting a phone calla reportan email4discuss these quotations with your partner.? have you had good experiences of dealing with companies through callcentres?? do you shop on the internet? why? /whynot?? with which products or services is face-to-face contact helpful? with which isit unnecessary?5 read the five extracts from the magazine management now on page27 andthen match each of the eight statements (1-8) with one of the extracts. you will need to use some of the texts more than one.0 you can gather a lot of customer data with modern computer systems. a1 one future trend will be more direct contact between companies and their customers._____2 business hasn’t really changed, only the media of communication._____3 companies need to think about which channel is most appropriate to their customers ’needs._______4 customers are frequently frustrated by not being put though quickly to the person they need to speak to._____5 there is less human interaction nowadays, but this isn’t necessarily bad for the customer.________management now. april issuebetter communication?natalie fitzgerald asked five people working in the field what they thought.a bill osmond, data analysti think he’s got a good point. powerful it systems give companies enormous amounts of information on customer behavior, but it’s what they can do this data that matters.a good example in recent years was centrica, the british utility company. it acquired a big portfolio of different companies and then spent huge amounts of money on an it system designed to cross-sell its various products and services-financial services, telephone contracts, energy supply and so on _to the customers in its different businesses. but they never managed to do it, because their it people were unable to merge all the customer databases or to make them talk to each otherb sarah bridgestone, former call centre managerabsolutely. call centres can more often act as a barrier than a help. talk the example of a well-known mobile phone operator. when a customer calls, he’s given a list of options to choo se from: dial i for bill enquiries, 2 to upgrade his handset, 3 if he has a technical problem, 4 if he’s thinking of leaving the company. from each of these he’s taken through another list of options. if he still can’t find what he is looking for, he’s inv ited to ‘stay on the line until an operator becomes available’. this can take up to ten minutes, by which time he is now seriously thinking of going back to option 4 and cancelling his contract. it really seems counter-productive.cdoug cook, bank managerthere is no doubt that modern communication channels have depersonalized a lot of customer contact. banks have been doing this for years, trying to commoditise the service that they offer so that they can rationalize it and make it cheaper to deliver most transactions- bank deposits, cash withdrawals, issuing of statements-have been automated whether at a cash machine, over the phone or online. this has saved companies and the customer money. but cost-cutting is by no means the only driver- it’s a trend a lso driver by customer demand for a quick and flexible service.d farhana patel, online retailerit’s just about convenience. whether i text you a message or tell you the same message face-to-face, it’s still a message. the growth of internet shopping compared to that of high street shopping shows very clearly that customers want cheaper and more accessible services. sellers like the convenience too of course. ebay started out as a market place for individuals but, increasingly, companies have used it to sell products direct to consumers. in face it’s not very different from a traditional market place. there is still a community of buyers and sellers who talk to each other and do business just the same as if they were dealing face-to-face.e brian macwhinney, management consultantbusinesses are often too quick to embrace new technology in order to save money or gain a competitive advantage. but applying the same solution to all types of business is never a good idea. there are cultural factors to consider. using a call centre in india to handle enquiries about train times on railways in europe is a bad idea because it isn’t suited to customers’ expectations. on the other hand, a european customer of a computer company doesn’t really mind if his technical problem is solved by a call centre operator in india or ireland or alaska, because it doesn’t require any cultural knowledge. good communication is about finding the right channel. in time, i expect we’ll see a return to more face-to-face contact with customers and more local services. speaking 1 which of the following do you find useful? when do you use it? why?mobile phone email sms msnblackberry2 decide the best ways to communication the following messages.first letter has been written for you).0to answer somebody, you give a reply.1to ask for something, you make a r_____.2to help someone remember, you give them a r_____.3 to suggest or recommend something, you make a p_____.4 to say something publicly, you make an a______.5 to say sorry you make an a______.6to insist that someone does something, you make a d_____. grammargrammar tipoften verbs that express a similar notion will take the same form, eg dissuade discourage, deter are all followed by someone from doing.this can also be the case with opposite notions, eg agree and refuse +to do. i discouraged him from applying for the job.i dissuaded him from applying for the job.verb patternsin the email below, all the forms following the communication verbs (discuss, apologise etc) are underlined. some are incorrect. correct them.dear jimfor givingfor givingup your time to help us.it’s very kind of you to agree (1) working with us on this project-i know you are very busy. when we last met, we discussed (2) a special team to deal with complaints from customers. i have since had a meeting with sarah, the head of thewe need a better system for dealing with complaints.last week, a customer rang to complain (7) to wait one month for interest on it before delivering the product. the sales person who answered the call offered him a discount, without even checking the history of the order. when i checked, i discovered an email from us in forming the customer when he thought the product (10) a one-month delay in delivery. the salesman was very defensive and said that he couldn’t be criticized (11)keep the customer happy!so you see, we’ve got a lot of work to do. looking forward to hearing from you. best wisheskaren 5put the words below into their correct place in the table. urgethreaten proposeundertakepraise blamerecommenddeny convince6 complete these sentences.0they threaten to take us to court if we didn’t pay them immediately.1it’s a very sensitive issue. i suggest __________ an anonymous email.2once, in a restaurant, i complained ___________ and the manager told us to leave. 3what a waste of time! we spent three hours discussing___________.4the company offered__________, but amazingly she refused. 5i’ve promised ___________ by tomorrow morning.6 i can’t believe you had to remind him ____________. that’s his job.【篇三：新编剑桥商务英语(初级)学生用书_答案_module_1.1-5.3】ing and workshopsp6what does your job involve? p7the present simplep8module 1.2personal and professional details meetingpeoplep10job and work p12module 1.3bec preliminary exam p14p15 reading test。
(完整版)新编剑桥商务英语(高级)第三版1.2-1.3
1.2Asking and answering questionAn environmental accidentThe Daily ReporterTankerGrounded200 tonnes of oil leak into sea1 .Following this news announcement a journalist interviews a spokesperson from the company that owns the tanker. Listen to the interview.1 What caused the accident?2 How many accidents has the ship been involved in?3 Does the spokesperson come out of it well?2Complete the questions the journalist asks.1 how this happened?2this isn't the first time this particular ship has been in an accident3And to do to limit the damage?4 this kind of accident is acceptable?5 It's a PR disaster for your company,Indirect questions3 Look at exercise 2. Study the structure of the indirect questions in sentences 1 and 4,and the tag questions in sentences 2 and 5.4 Convert the following questions into indirect questions.0 How many years' experience do you have in customer service?Can you tell me how many years' experience you have in customer Service?1 Where have you worked before?I'd be interested to know2 Are you an ambitious person?Would you say3 Have you gone as far as you can in your present job?Do you think ?4 Who are our main customers?Do you know ?5Convert the following questions into tag questions.0 Are you interested in a full一time job?You're interested in a full-time job ,are not you?1 Are you married?2 Can't you start tomorrow"?3 have you only worked for smaller companies?4 Did you manage to find our offices easily'?5 Is this your first real job?6 Would you be able to work part-time?A job interview6 How would you feel if you were asked these questions? How would you reply?1 Can you tell me why you think you'll be good at this job?2 Why should I employ you?3 You don't have much experience in this field, do you?4 You've taken quite a lot of time out from work .Why is that?5 You are quite a quietly-spoken person. Do you have trouble asserting yourself?G Now, your last job. Did you choose to leave?7 And what do you know about our company?8 So tell me what you did yesterday.7 Work with a partner. Each choose one of the following jobs to be interviewed for. Prepare five questions each and then lake it in turns to adopt the role of interviewer and interviewee. Try to put your interviewee `on the spot: firefighter restaurant manager web designerfundraiser for local sports club trainee investment advisor1.3Reading Test: Introduction andPart OneThe Reading Test has six parts, in which there are a total of 52 questions, and Lasts one hour. It carries 25% of the total marks. The texts are all business-related and vary between 150 and 500 words in length. Each part tests a particular reading skill or understanding of language structure.In the exam, you have an hour to read over 2,000 words, so try to develop your reading speed. The only way to do this is to practise:.Read English business texts, e g Time, Newsweek..Get your news from English Internet sites, e g the BBC, CNN.Part Text tune Skill focus Task1 Single text or 5 Beading for global meaning; Matching summariesshort texts (450 summarising to each section of textwords2 Single text (460- heading for detail; Inserting missing500 words) understanding structure sentences into text3 Single text(500- Reading for general meaning 4-part multiple choice600 words) and specific detail comprehension question 4 Single text (250 Understanding meaning and Gap-fill; multiplewords) grammar of individual words choice (4-choice)5 Single text (250 finding missing words to Open gap-fill onewords} give meaning and cohesion Word per gap)6 Single teat (150- understanding grammatical Identifying incorrect of200 words) structure unnecessary words Past OnePart One is a test of reading for gist or global meaning. five texts or sections have to be matched to live sentences that summariese the general view being expressed in each. Follow these steps·Read the instructions twice and make sure you understand the context of the passages) and what you are being asked to do..Do not read the summaries first.·Bearing in mind what general information you are looking for, read the first text }umlthen try to summarise, in your head, the general view it expresses.·Now read the summaries and lind the one chat matches your own mental summary. ·repeat this procedure for each of the other four texts.summarising1 Write a one-sentence summary for this passage. Compare your answer with your partner.I favour a direct approach to interviewing where the questions really put the candidate under pressure and test their reactions. If you look at manuals on interviewing technique, you'll find that most advise you first to make the candidate feel at ease, and then to ask open-ended questions that give them the freedom to tall; and express themselves as they would like. But I think we're being far too nice here. By allowing people to dictate the direction of the interview, we run the risk of not discovering who they really are and wasting everyone's time.2 Following the approach described above, do this Reading Test Part One. Give yourself about twelve minutes.PART ONEQuestions 1-8. Look at the sentences below and at the five extracts from an article on employee motivation..Match each statement 1-8 to one of the extracts (A, B, C, D or E)..you will need to use some of the letters more than once..There is an example at the beginning (0).Example:0Job satisfaction is the key to an employee's motivation. D1 Companies usually try to motivate employees with extra payment or verbal praise.2Financial rewards don't work so well when the manager assesses performance himself3In the end, motivation has to come from the person himself.4Loyalty and commitment are two different things.5Employees are committed when they understand and believe in the company's aims. 6Most employees see rewards as an end in themselves.7How well you work does not depend on how good your working conditions are.8Good relations between managers and workers create the right working environment AFundamental to the issue of motivation is the distinction between employee loyalty to the company and employee commitment. Employees feel loyal when they feel comfortable and well looked after job security, reasonable conditions of pay, generous holiday entitlement, medical insurance and a good pension. Without these conditions an employee will feel neither loyalty to the company nor any motivation to work. But it is also possible that even with good conditions, the employee may not feel motivated. This is because performance is not directly related to working conditions: an employee can feel secure. whether he works hard or notBMotivation has more to do with commitment to the job. The conditions that produce commitment are different from those that inspire loyalty. Committed employees will have a clear sense of the goals of the company and understand their part in contributing to achieving them. Moreover, they will believe that these goals are worth working for: they will derive job satisfaction from what they do. So companies who want a motivated staff ought to be spending their time thinking about their goals and communicating these with enthusiasm to their staff.CInstead, the motivation debate seems to focus on rewards, either financial or non-financial. For example money is commonly used as an incentive for sales people or others with measurable targets to reach. Sometimes it is also used to reward employees whose performance has been evaluated subjectively by a line manager. This is less satisfactory. Verbal commendation is also used to motivate, from a simple word of encouragement in the employee's ear to a public award ceremony.DBut do all these types of rewards motivate people? Well yes, they do. They motivate them to get rewards. What they don't necessarily do is motivate them to be a committed employee and do a good job. What really motivates people is the level of satisfaction they find in their work. As Herzberg famously put it: 'If you want people motivated to do a good job, give them a good job to do‘ESo the real motivators are things which are intrinsic to the job: that the employee feels part of a unit that is working towards something worthwhile. And from this as long as communication between employee and management is open and respectful, will come recognition for good work, advancement in the company and personal growth. The best that companies can do is to create such an environment and then hope that withinit people are able to motivate themselves。
新篇剑桥商务英语高级第三版课文翻译
年轻员工想要一切，现在就要。
他们甚至想星期五放假引言：Kurt想在收音机的销售方面的创业，他已经为最近的面试做好准备，即使回答任何问题。
这家收音机公司的经理这样开始面试的“你们这帮年轻人是养尊处优的一代”。
你们认为你们有享有一切的权利。
现在这一代年轻雇员给人的印象是，对薪水、责任和工作弹性有着高期望，却对卖力工作打不起兴趣，对公司没什么忠诚感。
“许多二十几岁的年轻人很难从学生生活过渡在工作，特别是那些很早就取得过成功的年轻人，他们习惯于快速得到满足”少儿科学教授Levi还说，那些溺爱孩子的家长和学校，常在为学生认识成年人生活、工作生活做准备这方面做的很失败。
很多老板，无论是企业高管还是餐馆老板都很同意这点。
“他们似乎想在他们工作的第一周内就获得那些工作了二三十年老手拥有的一切”盐湖城连锁酒店老板Mike指出。
Kurt在无线电台面试中回答考官，“或许我们是被你们这一代宠坏了，但是养尊处优这个词太偏激了”他还说，“是否我们要拼命工作得把腰给累坏了才值？”他最后获得了这份工作。
但是一些专家说，对工作有高期望，并将之告诉你的老板，这并不是一个坏事“的确，并非所有这些人都会一头扎进狭窄的办公室格子间埋头苦干，并循规蹈矩的干四十年，但他们为什么非要这样呢?”Carolina大学心理学专家Jeff说。
日内瓦通过匿名简历向歧视和偏见挑战作为日内瓦抵制种族歧视问题一项试点项目的一部分，未来工作的员工可以在他们求职简历中使用匿名简历。
这项尝试首先在瑞士试点，它是有州取消种族隔离办公室提出已有三大公司参与其中。
Migros零售公司、SIG能源供应公司和Vernier镇已经报名参加了这个计划。
这个项目将持续三个月。
根据计划，求职者可以提交他们的简历，只需详细列出他们的才能和经验，但并不需给出姓名、地址、年龄、性别、宗教信仰、是否残疾以及照片。
它的目的是给所有求职者公平面试的机会。
到底存在多少歧视的数目无法确定，但是我们确定所存在的歧视远超过我们想象。
新编剑桥商务英语(高级)第三版2
可编辑修改精选全文完整版新编剑桥商务英语(高级)第三版2.1-CAL-FENGHAI.-(YICAI)-Company One1Growing the companyParts of a company1 Do you think this quotation is true all business?‘I think that our fundamental belief is that for us growth is a way of life and we have to grow at all times’.Mukesh Ambani, chairman of Reliance Industries2 Read this entry from a company website and use these words to label the digram.Subsidiary headquarters sales officesWarehouse R&D division main planWe are based in La Defense, the business district of Pairs, and new products are developed nearby at our labs in St Dense. Our principal manufacturing facility is just out side Lille and products go from there to be a cental distribution point at Compiegne.Three sales agencies cover the various regions of France with international offices in Frankfurt,Milan and Madrid. The London offices is run by our UK subsidiary.3 What is the diffidence between the following words and phrases?1 a sales office and a subsidiary2 a warehouse and a plant3 the headquarters and a divisionGrowth Strategy4 Find a synonym in the box of each of the underlined words.Go public sell off set up go out of business expandTake over make redundant shut down1 We acquired Everforce Ltd in 2005.2 Our target is to grow the business by 15% each year.3 We created a subsidiary to sell after-sales service.4 The company will be listed on the Stock Exchange next year.5 They went bankrupt last year.6 We laid 300 employees off in June.7 After a lot of discussion we decided to closed the plant.8 We have divested our shares in the logistic company.5 What is the diffidence between the following expressions?1 Laying people off and firing them2 taking over a company and merging with it3 organic growth and non-organic growth6SAP and Oracle are the world’s leading companies in providing the software solutions for business. But their business strategies are very diffident.Read the text about SAP’S growth strategy. Choose the best sentences from the list (A-H) below the complete each gap (1-6). Do not use any letter more than once.SAP competes with ‘organic growth’How do you stay at the top of the heap in the business software game If you’re SAP, you do it through ‘organic growth’, not blockbuster acquisitions. That is the world from SAP CEO Henning Kagermann. (0) H The second-best strategy is acquisition: Kagermann said. ‘The best is the organic growth. We are not just doing the organic growth because we have no other choice.The comment is aimed squarely at rival Oracle Corp; which spent nearly $20 billion between 2004 and 2006 expanding its core database business into the SAP-dominated business applications market.(1) . ‘We are the market leader,’he said.’It’s on surprise that a distant number-two player wants to catch u.’SAP was set up in 1972 by five former IBM employees.(2) . Although it has a growing number of subsidiary, there are complements to its main activities, as Shai Agassi, president’s of the company’s Products and technology Group explain, at the same time having a direct dig at Oracle. The key diffidence between the two companies, he says, lies in Oracle’s tendency to ‘acquire an industry solution that is at the heart’. ‘when we do an acquisition, it’t at the edge of the solutions. (3) Oracle is buying half body parts and trying to make a body out of it.’In fact, Agassi expects SPA to grow faster than the rest of the industry this year- 15% to 17% in sales of new software licences-through internal innovation and small-scale acquisition.(4) .SAP used to concentrate on large business customers, but increasingly pursuing sales in the market, a strategy that began in 2000.(5) .The company excepts to finish development of the mySAP suite within the next four years, as well as its Enterprise Services Achitecture (ESA). ESA is basically a platform that will allow SAP to provide consistent business services around it, in much the same way as Microsoft has built applications around its successful operating systems.Among the company’s other goals is the development of hundreds of additional services for the mySAP suite, a so-called‘ecosystems’ of supportive technologies.‘Business in the future is not business in an enterprise,‘Kagermann says.’ It’s business in an ecosystem. (6) . We try to invite others with great ideas to innovate on the platform.’Exam Success A In fact, it expects sales to companies with fewer than 25,000make sure that the employees to account for nearly half SAP’s total softwarephrase you choose fits sales this year.grammatically and in B They recently announced they had purchased Virsa System,meaning, both with a privately held supplier of regulatory compliance software.the sentence before C You just can’t do everything yourself if you want to remainand the sentence after. Competitive.Read the whole text D Competition in the market is fierce and only the big playersback to yourself at will survive.the end. E Since then, it has evolved from a small, regional enterpriseinto the global market leader in ERP software, employingmore than 34,000 people.F Kagermann was unimpressed with Oracle’s appetite for big,Headline-grabbing acquisition ( PeopleSoft Siebel System).G That is different from buying half of a heart.H He made the comments while he was talking with reportersLast week during his company’s annual Developer KickoffMeeting in Burlingame, CA.7 Summarise the growth strategies of SAP and Oracle. What is the key to SAP’s longer-term strategy?Past tenses1 Study these extracts from the text about SAP on page 17.Name each underline tenses (past simple, past continuous, past perfect, present perfect or used to )Say what you know about each tense’s use and why you think it is used here.1 He made the comments while he was talking with reporters last week.2 SAP was set up in 1972 by fine former IBM employees.3 Since then, it has evolved from a small, regional enterprise into the global market leader.4 They recently announced they had purchased Virsa System.5 SAP used to concentrate on large business customers,but is increasingly pursuing sales in the midmarket.6 it’s strategy that began in 2000.2 You receive this internal email. Follow the instruction it.Hi DeniseBelow is the short company history I’ve written for the ‘About us’entry on the English page of the new website. I think it’s generally OK but I’m so unconfident about my use of tenses in English that I’ve just left the verbs in the infinitive! Can you put them in theright form and send it backThanks and sorry for being so useless!BrigitteThis is the unusual of Raincoat Software, a company that (1) (come) into being accidentally because of the hobby of one man,Hans Meier.In 1998 Hans (2) (work) as a computer programmer for a large bank in Zurich. But he (3) (be) restless. Each evening he (4) (return) home and, just for fun, (5) (hack) into official websites on his personal computer (not the bank’s, of course!). The day after he (6) (hack) onto a particularly sensitive US government website, he (7) (receive) an email from them. Fearing that would the end of his career as a hack at the bank, he (8) (open) it. It (9) (be)a request from the US government, asking if he (10) (want) ajob as a security advisor.Rather than taking a job as a government employee, Hans Meier (11) (see) the opportunity to make a successful business out of acomputer security protection. Raincoat Software (12) (be) born.Since then, the company (13) (employ) over 50 ‘security expert’ - in other words, people write a similar background to ourfounder. We (14) (help) over 300 large companies andgovernment departments and are now a $100 million a year business.But did the US government think it (15) (take) a risk by employing Hans Meier all those years agoThe answer they (16) (give) then is still the company’s motto today:’Better safe than sorry’.Write about the past3 write a short piece (100 words approx) about a turning point in yourlife, work or studies: a moment when you decide to pursue adifferent route from the one you had up to that point. Use thefollowing to help you.1 What you were doing before that?2 What happen to change your life/3 What happen next?4 What happens when companies merge or acquire other companieslook at the table below and make notes.Opportunities threatsEmployeesShareholdersCustomersSuppliers5 In December 2009 Oracle, the world's second largest business software applications provider, took over PeopleSoft, the third largest. Read the letter that the CEO of PeopleSoft, Dave Duffield, wrote to his employees.1 Does he think the takeover will benefit employees or not?2 Which of these adjectives best describes his feelings about the takeover?bitter / resigned/angryThis is a sad day for me, and I'm sure; an equally sad day for you.It is now clear that Oracle will acquire our company. Over the past few weeks, our independent directors met with individual stockholders to get their views. We were told during these conversations that they believe Oracle's $24 wasn't adequate and did not reflect peopleSoft's real value. It become clear to us that the vast majority of our stockholders would accept $26.50 and Oracle was willing to pay for it.You should know, and I hope you would expect, that I am deeply saddened by this outcome. We have come so far under such trying circumstances over the past eighteen months, and especially the past two and a hall' months. PeopleSoft had gained significant momentum in all areas of our company, including with customers, prospects, and in the financial community.Over the next few weeks, we will be working with Oracle to ensure that you get answers to as many questions as possible that you have. I believe some of you will find interesting opportunities at Oracle, others will take your talents and work elsewhere the area that you live, while another group may have difficulties finding rewarding job experiences. It is to this last group that I offer my sincerest apologies for not figuring out a different conclusion to our 18-month saga.I know it is little comfort, but I am extraordinarily proud of what we have accomplished over the past 17一plus years, and longer in the case of JD Edwards.And I am even prouder of you for your perseverance and teamwork over the past eighteen months.I make a final request.And that is to continue our work with our heads held high.Whether it's serving customers, building products or working on internal operations, 1'eopleSoft and the people at peopleSoft have built their reputation as a company with class.Sincerely,DaveThe peoplesoft takeover1 2.1 Listen to two accounts of the takeover by a commentator and an industry analyst, both close to the takeover. What are the main differences in the working environment and the way employees were rewarded at the two companies?2 2.1 Listen again and answer the questions. Por each question (1-6), mark one letter (A, B or C) for the correct answer.1 What is said about how consultants are deployed in big IT consulting companies?A They are given jobs with a lot of responsibility.B They are often expected to learn on the job.C They only work on projects where they have proven experience.2 What does the commentator say about salaries at PeopleSoft?A At least the company was open about its pay policy.B They were at the market rate for the job.C They were unacceptably low.3 How did employees feel about their CEO, Dave Duffield?A That he respected them and looked after them.B That he was ready to leave the company.C That he developed good software applications.4 What does the commentator imply happened after the merger?A The company's reputation sufferedB People grew to respect the new CEOC A lot of people lost their jobs.5 How does the industry analyst defend the company's growth strategy?A He says size is very important in this industry.B If Oracle hadn't taken over PeopleSoft, someone else would have.C He says it will make them the biggest company in the sector.6 How does he explain the differences in company culture?A The two CEOs had a different philosophy.B The two companies were involved in different types of business.C There was no real difference.A prase releaseYou work in the press office of an insurance company that has recently taken over another company. Since the take-over there have been some negative reports about it. You decide to put out a press release. Include the following points.·Explain the business reasons for the take-over (to compete with other big insurance companies; to rationalise staffing)·Express your enthusiasm about the future opportun ities for the merged company.·Thank all the employees for their support.·Reassure people that there won't be major job cuts.Begin like this:PRESS RELEASEInsure COLast month Insure Co was pleased to announce the acquisition ofABC Insurance. The new company brings together two leading insurance providers to form the world's third largest insurance company…4 Read this extract from an article in Business Strategy magazine. Where do these four types of organisation belong in the text?stock brokers restaurants oil companies banksorganisational cultureRapid feedback and Low risk High risk Reward Work-hard, play-hard Tough-guy macho Slow feedback and culture cultureReward Process culture Bet-the-companycultureA of attempts have been made to categorise the organisation and culture of different companies, but only two things seem certain: 1)that many different cultures and types of organisation can exist within each company一and 2)that the activity and sector play a crucial role in determining how work is organised. Deal and Kennedy recognised this when they proposed four different types oforganisational culture: Work-hard, play一hard culture tends to apply to companieslike software developers or (1) which need to react quickly to changing circumstances and fo work of a high tempo. Creativity often plays an important part in their work so they tend to be organised in a project-based way grouping people in teams to solve particular tasks. Tough一guy macho culture concentrates power around key personnel,but it will also devolve a lot of responsibility to the individual and emphasise decisions that affect the present rather than the future. Examples are (2) sports teams, police, the military Process culture applies to companies which have strict hierarchies and strict job roles, such as insurance companies (3) and public services. Strategy and direction seem to take second place to organisation and so hey are often, maybe unfairly, associated with plodding and bureaucracy.Bet-the一company culture may also be present in companies with a hierarchical structure, but long-term planning and investment, involvinghigh risk, is also a key feature, so direction and goals are generally clearerExamples are aircraft manufacturers and (4)5 Describe an organisation you know or have worked or studied in.1 How many people worked there?2 What was its business/ speciality?3 How was it organised?4 How would you describe the culture?Did it fall into any of the categories described above In what waysAn employee survey6 Look at this survey from the same edition of Business Strategy magazine. Mark the six items that are most important to you (1 is the most important).I prefer an organisation which emphasises:A Individual responsibility and empowerment of employeesB Teamwork and consensusC Clear lines of reporting and areas of responsibilityD Quick decision-taking and actionE Long-term, careful planningF Creativity, innovation and taking risksG Clear and consistent proceduresH Job securityI Customer satisfactionJ Measurable resultsK Employee welfareL Financial reward for employees M Non-financial rewards (training, development)N Informal relationships between staff and management。
新编剑桥商务英语高级答案
新编剑桥商务英语高级答案【篇一：新编剑桥商务英语高级第三版第10.1】p> 10.1 travel and entertainmentvocabulary business travel1do you agree with this view?‘i can see a trend, executives want to save costs on businesstravel ,and connecting people virtually is becoming more affordable.’2study the phrases in the box.what does each one mean?how is it pronounced?commute subsidised transport congestion give a lift to someone rush hour teleconferencingcar share schemetravel expenses3which of these statements do you sympathise with?1 spending two hours each day commuting to and from work really affects people’s quality of life.2 it’s fair that the company should subsidise travel for people who commute a long way to work.learning tip 3 if more people worked flexibly we could avoidcongestion and rush hours.try to use idiomatic 4 i don’t mind giving a colleague a lift to work now andphrases when then but i couldn’t take part in a car share scheme. i expressing opinions: enjoy that hour to myself in the mornings.eg i couldn’t agree5 air travel is too time-consuming.video andmore ;i’d go alongteleconferencing is the only way forward.wi th that;actually,6 it’s the duty of every employee to manage their business that’s not the way itravel expenses as if it were their own money.see it,etc.4discuss the following questions.1 how do you get to work / college each day?2 why do you use this from of transport ?3 do you pay for your own travel?5as the new manager of the support services atsterrman, engineering firm, you have been asked to reduce spending on travel and entertainment .suggest a policy to tackle each of the problems below.current situation1 the company owns and maintains a fleet of 35company cars for the sales team.2 the company pays for business class tickets on bothlong and short flights.3 the use of expensive restaurants to entertain guestsand clients is very common.4 the company spends a lot on hiring outside rooms formeetings and conferences.compare your answers with a partner.listening a team-building day6 a lot of companies use team-building events ,such ascanoeing events,treasure hunts,company role plays,etc.______.but what should their aim be?prioritise(1-7)the following aims.a generally getting to know each other betterb breaking down formal barriers between management and employeesc bringing out the best qualities in each individual d helping people to feel better about themselvese distinguishing leaders from followersf increasing loyalty to the company g helping to remember that there’s more to life than just work 7 is there some other benefit that hasn’t been m entioned above?8 10.1 your company has organised a team-building day at silverstone motor racing circuit. you have been asked to attend a short presentation of the programmefor the day. listen and complete your notes. use up to three words for each space. team-building day the aims 0 the aim is not only to 1 to learn how each individual think,functions and 2 this new understanding will make us_______________. the schedule 3 meet at the office at ___________________. 4 the journey will take ___________________. 5 for the activities we will be divided into_____________. 6 at lunch there will be a surprise _________________. 7 after the afternoon’s activities there will be a ________. preparation 8 dress__________________. 9 in case of cold bring a jumper or___________________.10 no mobile phones, laptops, but can bring ____________.the home of british motor racing9 what do you think the activities at the circuit will be exactly?grammar future forms1 look at the verb forms in these sentences(1-6).whatform is used to express the following about the future? future formsa an offerlearning tipnote the use of thepresent when twoclauses about thefuture are connectedwith when or anothertime phrase.i will see him.i willgive him yourmessage.__when isee him, i’ll give himyour message.b a decision already takenc an arrangementd a schedulee a general predictionf a confident prediction 1 the day will begin with a working breakfast at eight o’clock after which de legates will have 30 minutes of free time before the first seminar at 10 o’clock. 2 we’re not going to have a christmas party this year; instead we are going to give the money we would have spent to a charity. 3 she’s not easy to convince,is she?i can see this is going to be a very long discussion. 4 don’t worry, i’ll take the laptop with me.that’s one less thing for you to remember. 5 i’m meeting him at his office at 6.30 and then we’re eating at a greek restaurant in the city center. 6 i think he’ll find it difficult to adapt to his new role, because he’s used to being independent. 2 you colleague has written this email for an agent in djakarta.before you send it, she has asked you to put verbs she’s not sure about in the most natural form. dea r jimthank you for your email, asking about our plans fornext year. i (0) will do my best to explain the situation.i agree thatthis year has been disappointing,but weexpect that sales(1)________(pick up)next year.the result of our marketing meeting last week is that we (2)__________(launch) the new version of the dct10 in asia next spring. from the feedback we’ve had in europe,i’m sure it (3) _______(be) a great success.the international gas industry trade fair (4)_______(take place) in singapore next march.i (5)______(fly)out there with jane on 16 march and i hope to have a couple of days extra to see some agents, but i (6)_____(call) you when i (7)_______(have) my exact schedule,so that we can arrange to meet.in the meantime,let me know if you(8)_______(visit) theuk any time soon. then we can arrange to meet for a meal and a chat. best wishessarahreadingevents management3 do you think being responsible for organising corporate events, sponsorship,parties and team-building events in a dream job? why?/why not?4 read the article from a business magazine about organisingcorporate events.● choose the best sentence from those below(a-h) to fill each of the gaps in the test.● do not use any letter more than once.● there is an example at the beginning(0)how to manage an eventhow would be an events organiser?on the face of it ,playing‘my genial host’ to a group of freeloading clients doesn’t seem too arduous a task. but the amount of stress experienced in getting ready for it and the real and ever-present danger ofsomething going horribly wrong make it a job only for those with nerves of steel. (0)e the list is endless.corporate hospitality events should be an opportunity to relax with your customers and get away from business,but instead they actually expose a company to close scrutiny by its most valued audience and leave a lasting impression in theirminds .done well ,the client is left with the image of acreative ,fun and professional organisation. (1)______worse still ,you might offend:the company who arranged a james bond theme night that started with a group of international guests being greeted by bikini-clad ‘bond girls’ should have known better.the first consideration is what the aim of the event is :to launch a new product ,to develop awareness of the company’s mission, to build relationships with new clients or just to thank existing ones for their continued custom .(2)_______for the latter you won’t necessarily have to spend excessively to get it right ,but you willhave to think about what will make the event memorable. audience participation is generally a good way to achievethis ,for example giving a theme to the event ,such as a 1970s disco or a hawaiian evening.(3)________ it may also put some under pressure ,making them feel that they will have to dance like john travolta or to rely more on their wallet than their imagination to make their costume.(4)__________an alternative is simply to give them a treat by taking them to a show or sporting event and afterwards for a meal where they can relax and chat .(5)________ the advantage of these is that the clients are more likely to look forward to it and to share the good news with others in the wider world who may also have an interest in the event .(6)________in addition ,anything that goes wrong at the events is likely to reflect badly on the main organiser and not your company.a this will get the participants more involved and help to‘break the ice ’ if peopledon’t know each other well,but be careful.b an example of this would be a golf tournament or a football match.c the first two are more like presentations and will mean putting on a show to impress.d staff parties,on the other hand ,are much less stressful because the consequencesof failure are not so damaging.e a speaker may not turn up ,a piece of vital equipment may fail ,the invitation maygive the wrong date.f done badly ,the company may end up lookingcheesy ,disorganised or even cheap.g the result is good publicity and an enhanced image for the company.h the balance is a difficult one and it all depends on the skill of the organiser in theplanning and publicizing of the event ,so the guests feel at ease.vocabularygo and get1 complete the following sentences using the correct form ofeither go or get.0 there is always a danger that something will go wrong on the day.【篇二：新编剑桥商务英语(高级)第三版3.1】p class=txt>3.1 communication at workvocabularymean of communication1 what does this quotation mean to you?‘think like a wise man but communication in the language of the people.’w.b. yeats, poet (1865-1939)2 delete the verb that does not go with each type of business communication. 0anemailsend /draft /post1a phone calldo/make /receive2a press release put up /issue/put out3an advertising campaign launch/run /make4a presentation give /make/ tell5a meeting or seminarhold /attend /carry out6 a report produce/run/publish7a noticeput out/put up/ display8a memo to all concernedpublish/send out/circulate9information on the internet post/make/put3 for which of the following would you feel most confident using your english? and least confident? discuss with your partner.a presentation a meeting a phone calla reportan email4discuss these quotations with your partner.? have you had good experiences of dealing with companies through callcentres?? do you shop on the internet? why? /whynot?? with which products or services is face-to-face contact helpful? with which isit unnecessary?5 read the five extracts from the magazine management now on page27 andthen match each of the eight statements (1-8) with one of the extracts. you will need to use some of the texts more than one.0 you can gather a lot of customer data with modern computer systems. a1 one future trend will be more direct contact between companies and their customers._____2 business hasn’t really changed, only the media of communication._____3 companies need to think about which channel is most appropriate to their customers ’needs._______4 customers are frequently frustrated by not being put though quickly to the person they need to speak to._____5 there is less human interaction nowadays, but this isn’t necessarily bad for the customer.________management now. april issuebetter communication?natalie fitzgerald asked five people working in the field what they thought.a bill osmond, data analysti think he’s got a good point. powerful it systems give companies enormous amounts of information on customer behavior, but it’s what they can do this data that matters.a good example in recent years was centrica, the british utility company. it acquired a big portfolio of different companies and then spent huge amounts of money on an it system designed to cross-sell its various products and services-financial services, telephone contracts, energy supply and so on _to the customers in its different businesses. but they never managed to do it, because their it people were unable to merge all the customer databases or to make them talk to each otherb sarah bridgestone, former call centre managerabsolutely. call centres can more often act as a barrier than a help. talk the example of a well-known mobile phone operator. when a customer calls, he’s given a list of options to choo se from: dial i for bill enquiries, 2 to upgrade his handset, 3 if he has a technical problem, 4 if he’s thinking of leaving the company. from each of these he’s taken through another list of options. if he still can’t find what he is looking for, he’s inv ited to ‘stay on the line until an operator becomes available’. this can take up to ten minutes, by which time he is now seriously thinking of going back to option 4 and cancelling his contract. it really seems counter-productive.cdoug cook, bank managerthere is no doubt that modern communication channels have depersonalized a lot of customer contact. banks have been doing this for years, trying to commoditise the service that they offer so that they can rationalize it and make it cheaper to deliver most transactions- bank deposits, cash withdrawals, issuing of statements-have been automated whether at a cash machine, over the phone or online. this has saved companies and the customer money. but cost-cutting is by no means theonly driver- it’s a trend a lso driver by customer demand for a quick and flexible service.d farhana patel, online retailerit’s just about convenience. whether i text you a message or tell you the same message face-to-face, it’s still a message. the growth of internet shopping compared to that of high street shopping shows very clearly that customers want cheaper and more accessible services. sellers like the convenience too of course. ebay started out as a market place for individuals but, increasingly, companies have used it to sell products direct to consumers. in face it’s not very different from a traditional market place. there is still a community of buyers and sellers who talk to each other and do business just the same as if they were dealing face-to-face.e brian macwhinney, management consultantbusinesses are often too quick to embrace new technology in order to save money or gain a competitive advantage. but applying the same solution to all types of business is never a good idea. there are cultural factors to consider. using a call centre in india to handle enquiries about train times on railways in europe is a bad idea because it isn’t suited to customers’ expectations. on the other hand, a european customer of a computer company doesn’t really mind if his technical problem is solved by a call centre operator in india or ireland or alaska, because it doesn’t require any cultural knowledge. good communication is about finding the right channel. in time, i expect we’ll see a return to more face-to-face contact with customers and more local services. speaking 1 which of the following do you find useful? when do you use it? why?mobile phone email sms msnblackberry2 decide the best ways to communication the following messages.first letter has been written for you).0to answer somebody, you give a reply.1to ask for something, you make a r_____.2to help someone remember, you give them a r_____.3 to suggest or recommend something, you make a p_____.4 to say something publicly, you make an a______.5 to say sorry you make an a______.6to insist that someone does something, you make a d_____.grammargrammar tipoften verbs that express a similar notion will take the same form, eg dissuade discourage, deter are all followed by someone from doing.this can also be the case with opposite notions, eg agree and refuse +to do. i discouraged him from applying for the job.i dissuaded him from applying for the job.verb patternsin the email below, all the forms following the communication verbs (discuss, apologise etc) are underlined. some are incorrect. correct them.dear jimfor givingfor givingup your time to help us.it’s very kind of you to agree (1) working with us on this project-i know you are very busy. when we last met, we discussed (2) a special team to deal with complaints from customers. i have since had a meeting with sarah, the head of thewe need a better system for dealing with complaints.last week, a customer rang to complain (7) to wait one month for interest on it before delivering the product. the sales person who answered the call offered him a discount, without even checking the history of the order. when i checked, i discovered an email from us in forming the customer when he thought the product (10) a one-month delay in delivery. the salesman was very defensive and said that he couldn’t be criticized (11)keep the customer happy!so you see, we’ve got a lot of work to do. looking forward to hearing from you. best wisheskaren 5put the words below into their correct place in the table.urgethreaten proposeundertakepraise blamerecommenddeny convince6 complete these sentences.0they threaten to take us to court if we didn’t pay them immediately.1it’s a very sensitive issue. i suggest __________ an anonymous email.2once, in a restaurant, i complained ___________ and the manager told us to leave. 3what a waste of time! we spent three hours discussing___________.4the company offered__________, but amazingly she refused.5i’ve promised ___________ by tomorrow morning.6 i can’t believe you had to remind him ____________. that’s his job.【篇三：新编剑桥商务英语(初级)学生用书_答案_module_1.1-5.3】ing and workshopsp6what does your job involve? p7the present simplep8module 1.2personal and professional details meeting peoplep10job and work p12module 1.3bec preliminary exam p14p15 reading test。
新篇剑桥商务英语高级第三版课文翻译2
这是令我伤心的一天，我想对你们来说一样如此。
的确甲骨文公司将要收购我们。
在过去的几周里，我们的独立董事会见了个别股东，征求他们的意见，他们认为甲骨文24美元报价太低了，不能体现人科股票真正的价值。
最后我们大部分股东接受26.5美元的价格，甲骨文公司也愿为之支付。
你们应该清楚，我们向你们也猜得出，我对这一结果是非常难过的。
过去18个月，我们经历了非常艰难的处境，特别是最近的两个半月。
人科在所有领域一直拥有着显著的发展势头，无论是和顾客的关系，未来发展前景还是财务情况。
接下来几周我将跟甲骨文公司协商，确保能答复你们可能会有的问题。
我相信你们中会有些人会在甲骨文发现有趣工作，一些人会施展才能，并在当地另谋出路，但还有一些人或许难以找到值得干的工作，对于这部分人我非常抱歉，虽然经过18个月的谈判也没有给你们带来不同的结果。
我知道虽然这对我们不算什么安慰，但我还是对我们过去17多年以及未来长时间里当JD Edwards软件公司还在时所取得的成绩感到非常骄傲。
我也为过去18月里你们不屈不饶的精神，团队间的协助而骄傲。
最后我希望，我们能带着信心和骄傲继续我们的工作，无论是为顾客服务，研发产品，还是内部管理工作。
人科和人科人共同努力下人科软件公司已经成为了一个了不起的公司。
交通更加流畅了吗?200年前，Joseph曾说，我们交流手段越复杂，交流内容越少。
如果此话当真，那他如何看待今天的通信技术？Natalie 采访了5名工作在同一领域的人，有关他们的经历。
1.我认为他说的很对。
当今强大通信技术系统给公司带来了大量有关客户行为的信息，但重要的是他们利用这些做什么。
今年最好的一个例子就是英国公共事业公司Centrica，它收购了许多不同的公司，并将巨额资金以建立一个通讯技术系统，目的是将公司各种产品和服务，如现金服务、电话合同、能源供应等交叉销售，让消费者在它旗下不同企业消费。
但这一设想没能实现，因为他们的技术人员无法合并所有的顾客信息数据库并使这些与数据相接。
新编剑桥商务英语第三版
Asking and answering questionAn environmental accidentThe Daily ReporterTankerGrounded200 tonnes of oil leak into sea1 .Following this news announcement a journalist interviews a spokesperson from the company that owns the tanker. Listen to the interview.1 What caused the accident2 How many accidents has the ship been involved in3 Does the spokesperson come out of it well2Complete the questions the journalist asks.1 how this happened2this isn't the first time this particular ship has been in an accident 3And to do to limit the damage4 this kind of accident is acceptable5 It's a PR disaster for your company,Indirect questions3 Look at exercise 2. Study the structure of the indirect questions in sentences 1 and 4,and the tag questions in sentences 2 and 5.4 Convert the following questions into indirect questions.0 How many years' experience do you have in customer serviceCan you tell me how many years' experience you have in customer Service 1 Where have you worked beforeI'd be interested to know2 Are you an ambitious personWould you say3 Have you gone as far as you can in your present jobDo you think4 Who are our main customersDo you know5Convert the following questions into tag questions.0 Are you interested in a full一time jobYou're interested in a full-time job ,are not you1 Are you married2 Can't you start tomorrow"3 have you only worked for smaller companies4 Did you manage to find our offices easily'5 Is this your first real job6 Would you be able to work part-timeA job interview6 How would you feel if you were asked these questions How would you reply1 Can you tell me why you think you'll be good at this job2 Why should I employ you3 You don't have much experience in this field, do you4 You've taken quite a lot of time out from work .Why is that5 You are quite a quietly-spoken person. Do you have trouble asserting yourselfG Now, your last job. Did you choose to leave7 And what do you know about our company8 So tell me what you did yesterday.7 Work with a partner. Each choose one of the following jobs to be interviewed for. Prepare five questions each and then lake it in turns to adopt the role of interviewer and interviewee. Try to put your interviewee `on the spot:firefighter restaurant manager web designerfundraiser for local sports club trainee investment advisorReading Test: Introduction andPart OneThe Reading Test has six parts, in which there are a total of 52 questions, and Lasts one hour. It carries 25% of the total marks. The texts are all business-related and vary between 150 and 500 words in length. Each part tests a particular reading skill or understanding of language structure.In the exam, you have an hour to read over 2,000 words, so try to develop your reading speed. The only way to do this is to practise:.Read English business texts, e g Time, Newsweek..Get your news from English Internet sites, e g the BBC, CNN.Part Text tune Skill focus Task1 Single text or 5 Beading for global meaning; Matching summariesshort texts (450 summarising to each section of textwords2 Single text (460- heading for detail; Inserting missing500 words) understanding structure sentences into text3 Single text(500- Reading for general meaning 4-part multiple choice600 words) and specific detail comprehension question4 Single text (250 Understanding meaning and Gap-fill; multiplewords) grammar of individual words choice (4-choice)5 Single text (250 finding missing words to Open gap-fill onewords} give meaning and cohesion Word per gap)6 Single teat (150- understanding grammatical Identifying incorrect of200 words) structure unnecessary wordsPast OnePart One is a test of reading for gist or global meaning. five texts or sections have to be matched to live sentences that summariese the general view being expressed in each. Follow these steps·Read the instructions twice and make sure you understand the context of the passages) and what you are being asked to do..Do not read the summaries first.·Bearing in mind what general information you are looking for, read the first text }umlthen try to summarise, in your head, the general view it expresses.·Now read the summaries and lind the one chat matches your own mental summary.·repeat this procedure for each of the other four texts.summarising1 Write a one-sentence summary for this passage. Compare your answer with your partner.I favour a direct approach to interviewing where the questions really put the candidate under pressure and test their reactions. If you look at manuals on interviewing technique, you'll find that most advise you first to make the candidate feel at ease, and then to ask open-ended questions that give them the freedom to tall; and express themselves as they would like. But I think we're being far too nice here. By allowing people to dictate the direction of the interview, we run the risk of not discovering who they really are and wasting everyone's time.2 Following the approach described above, do this Reading Test Part One.Give yourself about twelve minutes.PART ONEQuestions 1-8. Look at the sentences below and at the five extracts from an article on employee motivation..Match each statement 1-8 to one of the extracts (A, B, C, D or E). .you will need to use some of the letters more than once..There is an example at the beginning (0).Example:0Job satisfaction is the key to an employee's motivation. D1 Companies usually try to motivate employees with extra payment or verbal praise.2Financial rewards don't work so well when the manager assesses performance himself3In the end, motivation has to come from the person himself.4Loyalty and commitment are two different things.5Employees are committed when they understand and believe in the company's aims.6Most employees see rewards as an end in themselves.7How well you work does not depend on how good your working conditions are.8Good relations between managers and workers create the right working environmentAFundamental to the issue of motivation is the distinction between employee loyalty to the company and employee commitment. Employees feel loyal when they feel comfortable and well looked after job security, reasonable conditions of pay, generous holiday entitlement, medical insurance and a good pension. Without these conditions an employee will feel neither loyalty to the company nor any motivation to work. But it is also possible that even with good conditions, the employee may not feel motivated. This is because performance is not directly related to working conditions: an employee can feel secure. whether he works hard or notBMotivation has more to do with commitment to the job. The conditions that produce commitment are different from those that inspire loyalty. Committed employees will have a clear sense of the goals of the company and understand their part in contributing to achieving them. Moreover, they will believe that these goals are worth working for: they will derive job satisfaction from what they do. So companies who want a motivated staff ought to be spending their time thinking about their goals and communicating these with enthusiasm to their staff.CInstead, the motivation debate seems to focus on rewards, either financial or non-financial. For example money is commonly used as an incentive for sales people or others with measurable targets to reach. Sometimes it is also used to reward employees whose performance has been evaluated subjectively by a line manager. This is less satisfactory. Verbal commendation is also used to motivate, from a simple word of encouragement in the employee's ear to a public award ceremony.DBut do all these types of rewards motivate people Well yes, they do. They motivate them to get rewards. What they don't necessarily do is motivate them to be a committed employee and do a good job. What really motivates people is the level of satisfaction they find in their work. As Herzberg famously put it: 'If you want people motivated to do a good job, give them a good job to do‘ESo the real motivators are things which are intrinsic to the job: that the employee feels part of a unit that is working towards something worthwhile. And from this as long as communication between employee and management is open and respectful, will come recognition for good work, advancement in the company and personal growth. The best that companies can do is to create such an environment and then hope that within it people are able to motivate themselves。
新编剑桥商务英语高级第三版高级教材答案
新编剑桥商务英语高级第三版高级教材答案-CAL-FENGHAI.-(YICAI)-Company One1新编剑桥商务英语高级第三版高级教材答案Page 6 and 73Answers1 retire2 joined3 reward4 laid off5 trained6 leave7 recruits8 flexible9 temporary10 day off5Answers1 employment (also employer, employee)2 promotion (also promoter)3 retirement (also retiree)4 resignation5 training (also trainer, trainee)6 recruitment (also recruiter)7 application (also applicant)8 dismissal9 pay (also payment)10 reward9Answers1 not interested in working hard2 people in their twenties3 getting what you want as soon as you demand it4 parents and colleges who overprotect and spoil young people5 your generation gave us everything we wanted6 to work very hard for you7 to sit quietly in a little officePage 8 and 91Answers+ gerund (-ing) + to + infinitive (to do)be good at plan/intend/aimbe worth failhave trouble/difficulty be reluctantsucceed in hope/expectthink about/consider manageenjoy decideavoid haveinvolve be willing/preparedbe used to/accustomed to2Possible answers1 to take up a new sport.2 persuading people to do things.3 researching the company.4 solving technical problems.5 understanding native speakers.6 to answer all my emails.7 renting a caravan in France.8 to take on more responsibility.9 doing things as others want them done.10 to do their own job properly.5AnswersTask One1 E2 F3 B4 G5 ATask Two6 A7 B8 D9 E 10 GPage 10 and 111Answers1 employee2 applicant3 interviewee4 job seeker5 participant6 graduate2Possible answers1 This applicant is very confident, perhaps over confident and his/her claims are not backed up by evidence.2 This applicant seems to have the appropriate skills and experience, but what happened to his/her own company If he/she is so successful why is he/she looking for work in another company Did he/she go bankrupt What type of company was it3 This candidate appears to be well qualified and seems modest, but reliable.3Possible answers (these are subjective and open to discussion)Necessary:1, 2, 3, 4, 8, 12, 14, 16, 17Optional:5, 6, 7, 9, 10, 11, 13, 15, 185Answers1 with2 would (should or must also possible)3 all4 not5 that6 against/tackling/onPage 12 and 131Answers1 The ship made for port because of severe weather conditions but hit some rocks near the coast.2 Three including this one.3 Suggested answer: Reasonable well. He explains the cause clearly and tries to put the accident in context.2Answers1 So, can you tell me2 is it?3 what are you intending4 Do you think that5 isn’t it?4Answers1 where you have worked before2 (that) you are an ambitious person?3 (that)you’ve gone as far as you can in your present job?4 who our main customers are?5Answers1 You’re married, are n’t you?2 You can’t start tomorrow, can you?3 You’ve only worked for smaller companies, haven’t you?4 You managed to find our offices easily, didn’t you?5 This is your first real job, isn’t it?6 You’d be able to work part-time, wouldn’t you?Page 14 and 152Answers1 C2 C3 E4 A5 B6 D7 A8 EPage 16 and 172AnswersLondon-subsidiaryLille-main plantSt Denis-R&D divisionCompiegne-warehousesParis-headquartersNantes, Lyon, Toulouse-sales officesFrankfurt, Milan, Madrid-sales offices3Answers1 A sales office is part of the company’s main sales department, but located in another town or country. A subsidiary operates as an independent company even though it is mainly or wholly owned by the parent company.2 A warehouse is a building where goods or raw materials are stored and from which they are distributed. A plant is a place of production (either manufacturing, assembly or packing).3 The headquarters are the main offices of the company where the top management and general administration work. A division is a branch of a companyresponsible for one particular business activity (eg a motor manufacturer might have an automobile division and a truck division).4Answers1 took over2 expand3 set up4 go public5 went out of business6 made…redundant7 shut down8 sold off5Answers1 People are laid off for economic reasons, ie the company doesn’t have enough work for them. People are fired because their work or behaviour is unsatisfactory.2 Often the difference can be academic, but a take over is what happens when a larger company buys a smaller company and a merger is when two similar sized companies join together.3 Organic growth refers to natural expansion through the growth of sales; non-organic generally refers to growth by acquisition.6Answers1 F2 E3 G4 B5 A6 C7Possible answersOracle has chosen to expand by making acquisitions, sometimes of big companies with quite different skills.SAP grows mare organically and when it makes acquisitions they are smaller and more closely related to what they already do.SAP’S long-term strategy is to increase sales to medium-sized companies and to develop a platform for all its applications.Page 18 and 191Answers1 past continuous-used to describe a background event to a more important event, eg I was working at my desk when my boss came in to the room.2 simple past (passive)-used to describe events in the past: either single events or events in sequence, egThere was a knock at the door. I called ‘come in’ but no one replied.3 present perfect-used to describe either very recent past actions with a strong impact on the present or things which started in the past and are continuing now.4 past perfect-used to refer to a time earlier in the past than the main sequence of events or, as in the example here, in reported speech.5 used to (+ infinitive)-describes habits or routines that are no longer true now.6 past simple2Answers1 came2 was working3 was4 returned (or used to return, would return)5 used to hack (or hack if used to return used in 4)6 had hacked7 received8 opened9 was10 wanted11 saw12 was13 has employed14 have helped15 was taking/had taken16 gave5Answers1 He thinks that some will find opportunities in the newly merged company, some will leave, others will find it difficult to adapt.2 He is resigned. He repeats several times how sad he is, but says although he tried his best to find a ‘different conclusion’ it was not possible.Page 20 and 211AnswersOracle is a more stressful company to work in, but people can earn a lot of money. PeopleSoft was a more caring company, but people had a lot of responsibility put on them. Also they didn’t earn much money until they had established themselves.2Answers1 B2 A3 A4 C5 A6 B4Answers1 stockbrokers2 restaurants3 banks4 oil companiesPage 22 and 231Answers1 a large toy retailer (listed on the Stock Exchange)2 sales are flat and the share price has fallen by 2%2Answers1 not going to achieve the 20% growth target2 share price will fall as a result3 grow sales by an acquisition instead4 look for a medium-sized, well-established business; not necessarily toys, but in the leisure retail sector; report back in a monthPage 24 and 251Answers1 H2 D3 B4 C5 E6 A7 F8 GPage 26 and 272AnswersVerbs which should be deleted:1 do2 put up3 make4 tell5 carry out6 run7 put out8 publish9 make5Answers1 E2 D3 E4 B5 C6 C7 B8 APage 28 and 292Possible answers1 Make a speech/presentation at a farewell party2 Run a big TV and press advertising campaign3 Circulate a memo and publish a newsletter4 Run advertisements in the press5 Issue a press release and hold a news conference6 Post information about the job on relevant Internet sites, eg University websites, place an advertisement in the local/national press3Answers1 request2 reminder3 proposal4 announcement5 apology6 demand4Answers1 to work2 creating3 Correct4 meeting/that we meet5 to give6 tell you7 Correct8 of keeping9 to give10 that there would be11 for trying12 Correct5AnswersPersuade + someone + to doUrgeConvincePromise + to dothreatenundertakeadmit + doingdenycriticize + someone + for doingpraiseblamesuggest + doing/ + that someone should doproposerecommend6Possible answers1 that we send/sending2 about having to wait so long/about the food3 changing the colour of the walls4 to promote her/to give her a pay rise5 to finish it6 to check the orders7 of misleading peoplePage 30 and 313Answers1 The engineer hasn’t turned up to repair the customer’s line at his office.2 The engineer can come at 6 o’clock this evening or tomorrow morning at 9am (the operator also suggests that if it is tomorrow morning, incoming calls can be diverted to the customer’s mobile phone in the meantime).3 The customer accepts the second option.4Answers1 do apologise to2 ’ll look into it3 come straight back4 Would that be5 quite…that case6 ’ll see…bear with me7 acceptable to you8 ’d like toPage 32 and 332Answers1 I will2 I would like3 I will not know4 I cannot help…I am afraid5 It’s been…I’ve seen6 I’d have…I’d known7 I shouldn’t be…they’re late8 You mustn’t do3Answers1 however-but2 nevertheless-still’3 consequently-so4 owing to-because of5 moreover-what’s more6 following-after7 since-because8 besides-anywayPage 34 and 351AnswersAccept any answer that falls into the following categories:1 a date, eg 19822 a government department, eg Trade3 a certain group of people, eg graduates4 qualifications, eg previous experience5 do/have something, eg work as part of a team, have knowledge of selling6 to someone, eg the recruitment officer7 a date, eg 4th July2Answers1 20042 (any) government funding3 professionalise the industry4 one day5 personal lives6 (to) achieve their goals7 forward8 past mistakes9 job satisfaction10 £70 per hour11 considerable experience12 by text messagePage 36 and 373Answers1 unique2 competitive3 emotional4 added5 after-sales6 maker7 prospective4Possible answers1 ‘That’s OK. We can arrange credit finance.’2 ‘We can order a black one, but there is a lot of demand so you will need to pay a 10% deposit.’3 ‘After a couple of months you will wonder how you ever lived without them.’4 ‘I think I should at least reserve it in your name in case anyone else tries to buy it.’5 ‘I think you are the sort of person who imposes their image on the car, not the other way round.’7Answers1 First speaker (Sarah): financial softwareSecond speaker (Dale): cosmetics or bathroomProducts (‘deodorants’)2 First speaker (Sarah): uses a technique called ‘relationship selling’, ie develops relationship slowly, is cooperative, honest, not pushySecond speaker (Dale): direct, persuasive, tells jokes and anecdotes, goes straight to the decision maker3 First speaker (Sarah): builds trust, people know what they are buying BUT takes time and sometimes no saleSecond speaker (Dale): gets results and is efficient BUT for some it could be too pushy8Answers1 strong, reliability2 technique3 prospect’s4 suited5 hard-sell6 perceived7 sustain8 buyer9 average10 move11 favourable9Page 38 and 393Answers1 B2 C3 A4 A5 C6 B7 APage 40 and 411Answers1 present perfect (could be continuous or simple)2 past simple3 present continuous4 future perfect5 simple present6 present perfect (could be continuous or simple)7 will (future simple or continuous)8 past simple9 will (future simple or continuous)2Answers1 Over the past ten years2 Up to now3 A few years ago (also possible During the 80s)4 During the 1980s (also possible A few year ago)5 Sooner or latter (also possible In the next five years)6 By the year 20507 Nowadays4Answers1 raise2 risen3 fallen4 reduce5Answers1 increase, put up2 increased, gone up, soared3 gone down, decreased, dropped, collapsed4 cut, decrease, lower (drop also possible)Page 42 and 432Answers1 fluctuating (varying)2 recovered (bounced back)3 peak4 because of (as a result of, down to, owing to)5 it meant (had the effect)6 During (In)7 levelled off8 slightly (marginally)9 as much as10 led to (meant)11 decreased (declined, dropped, went down)Answers1 average growth in sales over the last two years and the relatively stable state of the market2 the launch of the new slow-release version of the drug3 Bayer having distribution problem4 just a seasonal factor5 the launch campaign of the new version of the drugPage 44 and 451AnswersStudents should pick out these main facts:Over the period 1980 to 2020 there is a steady rise in the number of cars from about 10 cars per 100 people to 16 cars per 100 people.The population in the same period more or less doubles to nearly 8 billion.The probable consequences are a lot more congestion and pollution3Answers1 It has three paragraphs:The first paragraph is an introduction (saying what the graph represents and what period it relates to).The second describes the development and trends.The third offers some general conclusions that can be drown from the information presented.2 The developments are not described in year-by-year or month-by-month detail, but in more general terms.Page 46 and 472Answers1 owe2 lend3 invoiced4 bet5 invest6 withdraw7 do8 save9 do10 repayAnswers1 You earn money from your work; you win money in a game, eg in a lottery; you make money from any kind of business deal or investment.2 Lend and borrow are like give and take.3 Wasting money is spending it in an unprofitable or unnecessary way.4 You can say How much does it cost when something is for sale; when you say How much is it worth, it is a question about an item’s value (ie it is not for sale).6Possible answers1 a noun phrase/something2 date/historical event3 a noun phrase/something/’education’4 a noun phrase/something5 adjective6 adverb or’ to some one’7 a noun phrase/something8 clause with subject and verb9 verb in infinitive form10 number or adjective11 a noun phrase/something12 adverb or prepositional phrase7Answers1 credit and dept2 the Great Depression3 college4 mortgage5 low6 irresponsibly7 down-payment8 economic growth continues9 save (their) money10 $12 trillion/twelve trillion dollars11 a time-bomb12 indefinitely9Answers1 to borrow more money against the value of your house when you have already done so once2 to put a deposit or first instalment on something before paying the full amount3 the value of people’s properties will fall suddenly4 when your debts are greater than your assets5 64,000,000,000,000 (one million million) dollarsPage 48 and 491Answers1 more comfortable…than2 the biggest…(in)3 not as expensive as4 the same…as5 different…to (note that from is also possible with different)6 similar to7 less…than8 twice as much…as2Answers1 much/far more comfortable…than2 by far the biggest…(in)3 not nearly as expensive as4 exactly the same…as5 completely different…to6 very similar to7 much/far less…than8 over twice as much…as4Answers1 by2 not3 than4 far/much5 nearly/almost6 exactly/practically/precisely7 at8 mostPage 50 and 512Answers1 income and expenditure2 assets and liabilities3 gross and net4 current and long-term (eg debt)5 profit and loss6 dividends and retained profit7 creditor and debtor8 accounts payable and receivable9 profitable and unprofitable3Answers1 assets2 liabilities3 fixed4 debtors5 payable6 loss7 expenditure8 profitable9 net10 dividends4Answers1 the first place you should go to2 literally a photograph, in other words, just a picture of a company’s finances at a particular point in time3 in a particular length of time4 what ultimately matters or is most important, ie in business, the bottom line is the profit5 make some basic calculations5Answers1 the turnover = total revenue (39,454.00)2 the profit made after tax = net income (1570.00)3 the value of the company = total equity (= total assets less total liabilities) (9,380.00)4 the cash still available after other investments = net change in cash (181.00)Page 52 and 531Answers1 sugar2 telephone3 vehicle insurance4 heating5 production workers6 lab equipment7 free samples8 bank charges2Answers1 labour costs (the wage bill), material costs, advertising expenditure, administrative costs, overheads (energy bill)2 labour costs3Answers1 I’d recommend2 see, What about3 Instead of, could4 (I have thought about this a lot and) for me5 advantage, would6 I hear, mightPage 54 and 552AnswersB politician3AnswersC …if we just hold on a bit, then sooner or later another solution will present itself.4AnswersTask One1 B2 E3 H4 G5 DTask Two6 F7 G8 D9 A 10 Bpages 56 and 574Answers1 He paid very quickly.2 The item was well protected in the packaging it was posted in and its condition was as new.3 The transaction was done without wasting time or money and the item was delivered quickly.4 The seller didn’t send the item immediately.5 The transaction took place without any problem.6 Not to be trusted or depended upon. The items did not fit the description.7 The item had some surface damage.8 The goods were damaged in the post.9 Be careful / Warning. Seller didn’t have the camera ready to send.6Possible answers1 b2 Mainly a, but also b if the hospital’s budget is tight.3 Mainly a – reliability is the most important factor.4 b – there will be a lot of other suppliers competing on price for this business.5 a – reliability / quality is the most important factor.7AnswersMostly A:You want to co-operate at all times with your suppliers. But be careful: not everyone in business is as nice and trusting as you are.Mostly B:You are a principled person who looks for the win-win situation in deals.Mostly C:You’re a tough customer! There are no such things as friends for you in business, especially among your suppliers.pages 58 and 593Answers1 out2 their3 that4 which5 than6 into7 as8 such9 this10 may / might4Possible answers- The government could legislate to fix payment terms between suppliers and the supermarkets.- The suppliers could form an alliance and threaten not to supply the supermarkets until they improve their payment terms.- Suppliers and consumer associations could generate bad publicity for the supermarkets about this situation.5Answers1 People wanting to use small local shops…2 The supermarkets accused of unfair competition…3 The companies dominating the market…4 The money spent at Tesco…5 Suppliers not accepting these terms…6 The goods bought by consumers…7 Suppliers unable to wait a long time for payment…6Possible answers- availability of the products- price- delivery time- quality of the products- frequency at which new products or product lines are added to the range- payment terms7Answers1 C The Klik laminate flooring has been going really well here… Customers really love it.2 A what would really help is more seasonal discounting.3 A it’s very difficult for us to have a policy with you that’s different from all our other customer.4 B It’s quite often the case that you don’t have exactly what we want in stock.5 C It’s not really a problem of our own making. It’s a result of shortages in raw material and delays further up the supply chain.6 B it’s a sensitive product to transport and store7 C If they cant’ get what they want exactly when they want it, they’ll go elsewhere.pages 60 and 611Answers1 D2 E3 G4 A5 B6 I7 F8 H2Answers1 have been2 promises3 was4 seemed5 broke6 had got (also possible must have got)7 have tried8 will be9 am keeping10 have I wantedpages 62 and 632Answers1 ’ll call back2 ’ll just get a pen3 ’ll put you4 ’ll get back to you5 ’ll make sure she gets6 ’ll just check7 ’ll see if she’s8 ’ll look forward3Answers1 supplier2 supplier3 customer4 supplier5 customer6 customer7 supplierpage 651Answers1 sincerely2 for3 in4 Following / Regarding5 As6 of7 order8 it9 grateful10 hesitate11 againpage 676AnswersTask one1 C he takes on too much.. he spreads himself very thin, when he could hand more work out to others2 H Cheryl’s not particularly brilliant3 G he can be rude and too direct4 D he doesn’t take on board what you are saying; he… takes it for granted that everyone has reached the same point in their thinking that he has5 B … sh e’s a maverick, a kind of a loner; she’s difficult to get on with and doesn’t have the company’s interests at heartTask Two6 F he’s not afraid to get his hands dirty7 H is very good at getting everyone working in the most efficient way8 B you can’t deny that he gets the most out of his staff9 C he’s… clever, and he has lots of great ideas and vision10 G She gives us a lot of praise; we get... 100% loyalty and encouragement7Answers1 He will do more menial jobs if they need to be done.2 Likes to be in control of every little detail (almost to the point of obsession); cannot delegate easily.3 Tries to do too many things at the same time.4 Challenges you (verbally).5 Doesn’t take account of the arguments or suggestions you present.6 To have a good relationship with.7 The company’s interests are not her principal concern.pages 68 and 691Answers1 Too involved with the detail to be able to see the wider picture.Answers1 Triple Bottom Line2 environmental3 strongly linked4 government5 pressure6 reducing pollution7 on the workforce8 walk the talk9 stakeholders10 audits11 their actions12 financial results4Answers1 to make2 breaking3 crying4 doing, doing5 to be6 to be7 criticising8 to learn9 to walk10 digging7Possible answersAll these expressions take to + the gerund. Note that the structure to get used to + gerund is used to mean ‘become accustomed to’.1 to supporting local community projects.2 to taking off your shoes when you enter someone’s house.3 to going on holiday.4 to paying such a high price.pages 82 and 831Answers1 what is in the document which lists the points to be discussed at the meeting2 taking notes on what is said3 take a break4 in charge of / running5 summarise6 interrupt (quite informal)7 go to he next point8 has more expertise on this subject2Answers1 participant2 chairperson3 chairperson4 participant5 chairperson6 participant7 chairperson8 participant3Answers1 C2 B or A*3 D4 E5 A6 B or A*7 E4Answersbribery 3insider dealing 4breach of confidence 7theft 5misselling 6pages 84 and 851C is the correct answer21 B account – It’s the only word that takes the preposition for. Explain fits in meaning, but not grammatically (it is not followed by a preposition. How do we explain the large…).2 D held – This is just a question of collocation. The expression is to be held responsible. The expression with take is to take responsibility for.3 A scale – In this case it is the preposition before the noun which determines the answer, ie on a large scale. With extent and degree the preposition would be to – ie to such an extent, to such a degree.3Answers1 B2 A3 D4 A5 D6 B7 D8 D9 A10 Apages 86 and 872AnswersSimilar quality Negative quality1 practical impractical (also bulky)2 clever unwieldy3 state-of-the-art old-fashioned4 inexpensive over-priced5 dependable erratic6 efficient poor7 innovative unoriginal8 fast time-consuming9 up-market basic10 small bulkyAnswers1 at2 of3 in4 at5 to6 with7 in8 on9Answers1 C I’d rather be selling a neat solution to an unsolved problem.2 B He was on holiday for two weeks and had no-one… he felt he could ask to look after his plants.3 B it allows you… to deliver exactly the amount of water indicated in the plant care instructions.4 A This is a product that will appeal to everyone… Plant-carer is… aimed at the mass market5 C It has the capability to transform this companypages 88 and 893Answers1 D creating an innovative product… is not sufficient. It’s sustaining that difference that is really the key2 C This doesn’t necessarily mean product innovation.3 A Managers who think that innovation is a passport to greater market share… are fooling themselves.4 E Your innovation is only a good one if customers respond to it and take it up.5 D all to often they lack the courage to see them through… you do need to be incredibly bold.6 A there is no correlation between the amount… spent on R&D and the innovative success of an organization.7 B The real driver of innovation is growing market competition8 B If that comes about by a 1% investment of revenue in R&D, then good luck to the company. If it takes 10%... that is fine, too.4Answers1 B2 D4 C5 Epages 90 and 912Answers1 stumbling (a stumbling block)2 scratch (to start from scratch)3 wheel (to reinvent the wheel)4 plain (to be plain sailing)5 spiralled (to spiral out of control)6 teething (to have teething problems)7 ground (to find some middle ground)8 shaped (to go pear-shaped)3AnswersThe meanings of the phrases are as follows1 an obstacle2 begin at the very beginning3 create something that has already been created4 progressing without any difficulties5 gone up and up without apparent limits6 inevitable problems that you get when you implement something new (ie you expect these problems –they’re normal)7 compromise8 goes wrong5Possible answers1 We would be prepared to move a little on (the) price if you (could) increase your order.2 Would you be able to delver 1,000 units to us as soon as possible?3 We would have difficulty agreeing to those terms as they are.4 We would ask you to consider it from our point of view.5 Manufacturing only 100 wouldn’t really be viable.6 I’d like a little time to think about that, (if you don’t mind).7 And how would this benefit our company (exactly) / What benefit would there be for our company (exactly)。
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Growing the companyParts of a company1 Do you think this quotation is true all business?‘I think that our fundamental belief is that for us growth is a way of life and we have to grow at all times’.Mukesh Ambani, chairman of Reliance Industries2 Read this entry from a company website and use these words to label the digram. Subsidiary headquarters sales officesWarehouse R&D division main planWe are based in La Defense, the business district of Pairs, and new products are developed nearby at our labs in St Dense. Our principal manufacturing facility is just out side Lille and products go from there to be a cental distribution point at Compiegne.Three sales agencies cover the various regions of France with international offices in Frankfurt,Milan and Madrid. The London offices is run by our UK subsidiary.3 What is the diffidence between the following words and phrases?1 a sales office and a subsidiary2 a warehouse and a plant3 the headquarters and a divisionGrowth Strategy4 Find a synonym in the box of each of the underlined words.Go public sell off set up go out of business expandTake over make redundant shut down1 We acquired Everforce Ltd in 2005.2 Our target is to grow the business by 15% each year.3 We created a subsidiary to sell after-sales service.4 The company will be listed on the Stock Exchange next year.5 They went bankrupt last year.6 We laid 300 employees off in June.7 After a lot of discussion we decided to closed the plant.8 We have divested our shares in the logistic company.5 What is the diffidence between the following expressions?1 Laying people off and firing them2 taking over a company and merging with it3 organic growth and non-organic growth6SAP and Oracle are the world’s leading companies in providing the software solutions for business. But their business strategies are very diffident.Read the text about SAP’S growth strategy. Choose the best sentences from the list (A-H) below the complete each gap (1-6). Do not use any letter more than once.SAP competes with ‘organic growth’How do you stay at the top of the heap in the business software game? If you’re SAP, you do it through ‘organic growth’, not blockbuster acquisitions. That is the world from SAP CEO Henning Kagermann. (0) HThe second-best strategy is acquisition: Kagermann said. ‘The best is the organicgrowth. We are not just doing the organic growth because we have no other choice.The comment is aimed squarely at rival Oracle Corp; which spent nearly $20 billion between 2004 and 2006 expanding its core database business into the SAP-dominated business applications market.(1) . ‘We are the market leader,’he said.’It’s on surprise that a distant number-two player wants to catch u.’SAP was set up in 1972 by five former IBM employees.(2) . Although it has a growing number of subsidiary, there are complements to its main activities, as Shai Agassi, president’s of the company’s Products and technology Group explain, at the same time having a direct dig at Oracle. The key diffidence between the two companies, he says, lies in Oracle’s tendency to ‘acquire an industry solution that is at the heart’. ‘when we do an acquisition, it’t at the edge of the solutions. (3) Oracle is buying half body parts and trying to make a body out of it.’In fact, Agassi expects SPA to grow faster than the rest of the industry this year- 15% to 17% in sales of new software licences-through internal innovation and small-scale acquisition.(4) .SAP used to concentrate on large business customers, but increasingly pursuing sales in the market, a strategy that began in 2000. (5) .The company excepts to finish development of the mySAP suite within the next four years, as well as its Enterprise Services Achitecture (ESA). ESA is basically a platform that will allow SAP to provide consistent business services around it, in much the same way as Microsoft has built applications around its successful operating systems.Among the company’s other goals is the development of hundreds of additional services for the mySAP suite, a so-called ‘ecosystems’ of supportive technologies.‘Business in the future is not business in an enterprise, ‘Kagermann says.’It’s business in an ecosystem. (6) . We try to invite others with great ideas to innovate on the platform.’Exam Success A In fact, it expects sales to companies with fewer than 25,000make sure that the employees to account for nearly half SAP’s total softwarephrase you choose fits sales this year.grammatically and in B They recently announced they had purchased Virsa System,meaning, both with a privately held supplier of regulatory compliance software.the sentence before C You just can’t do everything yourself if you want to remainand the sentence after. Competitive.Read the whole text D Competition in the market is fierce and only the big playersback to yourself at will survive.the end. E Since then, it has evolved from a small, regionalenterpriseinto the global market leader in ERP software, employingmore than 34,000 people.F Kagermann was unimpressed with Oracle’s appetite for big,Headline-grabbing acquisition ( PeopleSoft Siebel System).G That is different from buying half of a heart.H He made the comments while he was talking with reportersLast week during his company’s annual Developer KickoffMeeting in Burlingame, CA.7 Summarise the growth strategies of SAP and Oracle. What is the key to SAP’s longer-term strategy?Past tenses1 Study these extracts from the text about SAP on page 17.Name each underline tenses (past simple, past continuous, past perfect, present perfect or used to )Say what you know about each tense’s use and why you think it is used here.1 He made the comments while he was talking with reporters last week.2 SAP was set up in 1972 by fine former IBM employees.3 Since then, it has evolved from a small, regional enterprise into the global market leader.4 They recently announced they had purchased Virsa System.5 SAP used to concentrate on large business customers,but is increasingly pursuing sales in the midmarket.6 it’s strategy that began in 2000.2 You receive this internal email. Follow the instruction it.Hi DeniseBelow is the short company history I’ve written for the ‘About us’entry on the English page of the new website. I think it’s generally OK but I’m so unconfident about my use of tenses in English that I’ve just left the verbs in the infinitive! Can you put them in the right form and send it back? Thanks and sorry for being so useless!BrigitteThis is the unusual of Raincoat Software, a company that (1) (come) into being accidentally because of the hobby of one man, Hans Meier.In 1998 Hans (2) (work) as a computer programmer for a large bank in Zurich. But he (3) (be) restless. Each evening he (4) (return) home and, just for fun, (5) (hack) into official websites on his personal computer (not the bank’s, of course!). The day after he (6) (hack)onto a particularly sensitive US government website, he (7) (receive) an email from them. Fearing that would the end of his career as a hack at the bank, he(8) (open) it. It (9) (be) a request from the US government,asking if he (10) (want) a job as a security advisor.Rather than taking a job as a government employee, Hans Meier (11) (see) the opportunity to make a successful business out of a computer security protection. Raincoat Software (12) (be) born.Since then, the company (13) (employ) over 50 ‘security expert’ - in other words, people write a similar background to our founder. We (14) (help) over 300 large companies and government departments and are now a $100 million a year business.But did the US government think it (15) (take) a risk by employing Hans Meier all those years ago? The answer they (16) (give) then is still the company’s motto today:’Better safe than sorry’.Write about the past3 write a short piece (100 words approx) about a turning point in your life, work orstudies: a moment when you decide to pursue a different route from the one you had up to that point. Use the following to help you.1 What you were doing before that?2 What happen to change your life/3 What happen next?4 What happens when companies merge or acquire other companies? look at the table below and make notes.Opportunities threats EmployeesShareholdersCustomersSuppliers5 In December 2009 Oracle, the world's second largest business software applications provider, took over PeopleSoft, the third largest. Read the letter that the CEO of PeopleSoft, Dave Duffield, wrote to his employees.1 Does he think the takeover will benefit employees or not?2 Which of these adjectives best describes his feelings about the takeover?bitter / resigned/angryThis is a sad day for me, and I'm sure; an equally sad day for you.It is now clear that Oracle will acquire our company. Over the past few weeks, our independent directors met with individual stockholders to get their views. We were told during these conversations that they believe Oracle's $24 wasn't adequate and did not reflect peopleSoft's real value. It become clear to us that the vast majority of our stockholders would accept $26.50 and Oracle was willing to pay for it.You should know, and I hope you would expect, that I am deeply saddened by thisoutcome. We have come so far under such trying circumstances over the past eighteen months, and especially the past two and a hall' months. PeopleSoft had gained significant momentum in all areas of our company, including with customers, prospects, and in the financial community.Over the next few weeks, we will be working with Oracle to ensure that you get answers to as many questions as possible that you have. I believe some of you will find interesting opportunities at Oracle, others will take your talents and work elsewhere the area that you live, while another group may have difficulties finding rewarding job experiences. It is to this last group that I offer my sincerest apologies for not figuring out a different conclusion to our 18-month saga.I know it is little comfort, but I am extraordinarily proud of what we have accomplished over the past 17一plus years, and longer in the case of JD Edwards.And I am even prouder of you for your perseverance and teamwork over the past eighteen months.I make a final request.And that is to continue our work with our heads held high. Whether it's serving customers, building products or working on internal operations, 1'eopleSoft and the people at peopleSoft have built their reputation as a company with class.Sincerely,DaveThe peoplesoft takeover1 2.1 Listen to two accounts of the takeover by a commentator and an industry analyst, both close to the takeover. What are the main differences in the working environment and the way employees were rewarded at the two companies?2 2.1 Listen again and answer the questions. Por each question (1-6), mark one letter (A, B or C) for the correct answer.1 What is said about how consultants are deployed in big IT consulting companies?A They are given jobs with a lot of responsibility.B They are often expected to learn on the job.C They only work on projects where they have proven experience.2 What does the commentator say about salaries at PeopleSoft?A At least the company was open about its pay policy.B They were at the market rate for the job.C They were unacceptably low.3 How did employees feel about their CEO, Dave Duffield?A That he respected them and looked after them.B That he was ready to leave the company.C That he developed good software applications.4 What does the commentator imply happened after the merger?A The company's reputation sufferedB People grew to respect the new CEOC A lot of people lost their jobs.5 How does the industry analyst defend the company's growth strategy?A He says size is very important in this industry.B If Oracle hadn't taken over PeopleSoft, someone else would have.C He says it will make them the biggest company in the sector.6 How does he explain the differences in company culture?A The two CEOs had a different philosophy.B The two companies were involved in different types of business.C There was no real difference.A prase releaseYou work in the press office of an insurance company that has recently taken over another company. Since the take-over there have been some negative reports about it. You decide to put out a press release. Include the following points.·Explain the business reasons for the take-over (to compete with other big insurance companies; to rationalise staffing)·Express your enthusiasm about the future opportunities for the merged company. ·Thank all the employees for their support.·Reassure people that there won't be major job cuts.Begin like this:PRESS RELEASEInsure COLast month Insure Co was pleased to announce the acquisition ofABC Insurance. The new company brings together two leading insurance providers to form the world's third largest insurance company…4 Read this extract from an article in Business Strategy magazine. Where do these four types of organisation belong in the text?stock brokers restaurants oil companies banksorganisational cultureRapid feedback and Low risk High risk Reward Work-hard, play-hard Tough-guy machoSlow feedback and culture culture Reward Process culture Bet-the-companycultureA of attempts have been made to categorise the organisation and culture of different companies, but only two things seem certain: 1)that many different cultures and types of organisation can exist within each company一and 2)that the activity and sectorplay a crucial role in determining how work is organised. Deal and Kennedy recognised this when they proposed four different types oforganisational culture: Work-hard, play一hard culture tends to apply to companies like software developers or (1) which need to react quickly to changing circumstances and fo work of a high tempo. Creativity often plays an important part in their work so they tend to be organised in a project-based way grouping people in teams to solve particular tasks. Tough一guy macho culture concentrates power around key personnel,but it will also devolve a lot of responsibility to the individual and emphasise decisions that affect the present rather than the future. Examples are (2) sports teams, police, the military Process culture applies to companies which have strict hierarchies and strict job roles, such as insurance companies (3) and public services. Strategy and direction seem to take second place to organisation and so hey are often, maybe unfairly, associated with plodding and bureaucracy.Bet-the一company culture may also be present in companies with a hierarchical structure, but long-term planning and investment, involving high risk, is also a key feature, so direction and goals are generally clearerExamples are aircraft manufacturers and (4)5 Describe an organisation you know or have worked or studied in.1 How many people worked there?2 What was its business/ speciality?3 How was it organised?4 How would you describe the culture?Did it fall into any of the categories described above? In what ways?An employee survey6 Look at this survey from the same edition of Business Strategy magazine. Mark the six items that are most important to you (1 is the most important).I prefer an organisation which emphasises:A Individual responsibility and empowerment of employeesB Teamwork and consensusC Clear lines of reporting and areas of responsibilityD Quick decision-taking and actionE Long-term, careful planningF Creativity, innovation and taking risksG Clear and consistent proceduresH Job securityI Customer satisfactionJ Measurable resultsK Employee welfareL Financial reward for employeesM Non-financial rewards (training,development)N Informal relationships between staff and management。