《跨文化交际》课堂

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多模态理论视角下的《跨文化交际》课堂设计

多模态理论视角下的《跨文化交际》课堂设计

多模态理论视角下的《跨文化交际》课堂设计作者:王蓁来源:《校园英语》 2019年第29期【摘要】改革开放以来,跨文化交际日益频繁。

而我们也发现,在文化交流中语言好的并不一定能在交流中达成沟通目的,这就给外语教学提出了思考,输出什么样的人才才是符合时代需要。

近年来多模态应用日趋广泛,在英语教学方面的尝试也是百花齐放。

在英语教学中,作者建议结合多模态理论进行跨文化教学课堂设计,既符合文化推广战略决策的需要,又能有效提升学生的语言文化素养。

【关键词】多模态;跨文化交际;课堂设计【作者简介】王蓁,湖北大学知行学院外国语学院。

跨文化交际作为一门综合性学科,在外语教学中尤为重要。

该课程要求学生了解不同文化的特点和交际类型,能够分析文化冲突产生的原因,但作者在教学过程中发现,学生的困惑在于理解东西方在历史、思维方式以及哲学等方面所体现出来的差异性。

因此,尝试多模态理论视角下的《跨文化交际》课堂设计,是教学改革的产物。

一、多模态教学理论多模态就是对不同的交际模态如文字、图像、动画或视频之间的相互影响与联系所进行的听、说、视觉、听觉的研究。

多模态教学强调教师通过多种模态的同时刺激,调动学生的积极性,达到学生的多种感官协同运作,加深理解与沟通。

二、多模态理论视角下《跨文化交际》课堂设计的必要性1.顺应教学改革,突出时代特点。

大学英语教学的目标中明确指出培养学生的英语综合应用能力,特别是听说能力,使他们在今后学习、工作和社会交往中能用英语有效地进行交际,同时增强其自主学习能力,提高综合文化素养,以适应我国社会发展和国际交流的需要。

当前互联网发展迅猛,多媒体资源过于开放,学生在选择的过程中难免辨识有误,多模态课堂设计正好凸显互联网的资源优势和教学主体的实践结合,学生个性得到发挥,提升教学效果的同时更能培养学生的自主和协作能力。

2.文化教学的需要。

随着“走出去”“引进来”“一带一路”等战略的实施,人民生活逐渐富裕,出境游或与来中国的外国友人的语言接触更加频繁,但在交际中仍然避免不了一些误解,产生歧义。

跨文化交际11-Gender differences in Communication(课堂PPT)

跨文化交际11-Gender differences in Communication(课堂PPT)
11
For Many Women
The comfort of home means the freedom to talk without worrying about how their talk will be judged.
12
The difference between public and private speaking, or report-talk and rapporttalk, can be understood in terms of status and connections.
tongue. ➢ The north sea will sooner be found
wanting water than a woman be at a loss for word.
2
Yet
Studies find that it is men who talk more ➢ at meetings ➢ in mixed-group discussions ➢ in classrooms where girls sit next to boys
13
Men and women are programmed to receive, process and impart information in quite different ways.
14
He: What would you like for your birthday?
She: I don’t care, anything’s OK.
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➢ Men tend to stick to factual stuff like current affairs, sport, business, etc.

跨文化交际实用教程Unit7课件

跨文化交际实用教程Unit7课件

倾听与尊重
积极倾听对方观点,尊重对方的
文化背景和价值观,避免偏见和
03
歧视。
适应与灵活变通
04 在交际过程中,灵活适应对方的 交际方式和文化背景,寻找共同 点与合作的可能性。
03
跨文化交际策略与技巧
文化适应策略
文化包容策略
在跨文化交际中,首先要采取文 化包容策略,尊重并接纳不同文 化背景的交际对象,以开放、宽
跨文化交际实用教程unit7课件
CONTENTS
• 引言 • 文化差异与交际障碍 • 跨文化交际策略与技巧 • 跨文化交际实践案例分析 • 跨文化交际自我提升计划
01
引言
跨文化交际定义与重要性
定义
跨文化交际是指不同文化背景的 人在交际过程中,通过语言、符 号等交流工具来传递信息、沟通 思想的过程。
调整
根据评估结果,对自我提升计划进行调整和优化。例如,如果发现某方面的能力 提升较慢,可以增加相关学习资源和实践机会;如果发现目标设定过高或过低, 可以适当调整目标。
谢谢您的聆听
THANKS
01
倾听技巧
在跨文化交际中,倾听是至关重要的技巧之一。交际者需要耐心倾听对
方表达,理解其观点和需求,从而做出恰准确传达,交际者需要掌握清晰、简洁、生动的表达技巧,
避免使用模糊、晦涩的措辞,降低误解的可能性。
03
非语言交际技巧
除了言语表达外,非语言交际如肢体语言、面部表情、声音语调等也在
旅游场合中的语言交流障碍
旅游时,语言交流障碍可能会给游客带来诸多不便,需要掌握基本的当地语言或英语等通用语言,并借助翻译工具等 解决交流问题。
跨文化交际在旅游服务中的重要性 旅游服务提供者需要掌握跨文化交际技巧,以提供更好的服务和体验,如酒店前台、导游等需要具备良 好的跨文化沟通和理解能力。

论翻转课堂的三个维度——以《跨文化交际》课程为例

论翻转课堂的三个维度——以《跨文化交际》课程为例

论翻转课堂的三个维度——以《跨文化交际》课程为例作者:杨昊来源:《校园英语》 2020年第37期文/杨?昊【摘要】本研究以本科《跨文化交际》课程的翻转课堂教学为例,从教学法、认知目标和人性化关系三个维度探究翻转课堂的设计要素和实践价值。

研究显示,对话教学、知识联通思维和人性化的师生及学生间关系对翻转课堂教学有着积极作用;同时,营造自组织学习共同体是传统教学思维和架构实现优化,并与翻转教学理念对接的必要环节。

【关键词】教学法;认知目标;人性化关系【作者简介】杨昊(1981.11-),男,汉族,江苏无锡人,江南大学外国语学院,副教授,博士,研究方向:二语习得。

【基金项目】本文系2015年教育部高校哲学社会科学繁荣计划项目“联通和对话视域下的翻转课堂实证研究——以高校跨文化交际课程为例”(项目编号:15YJC880106)和2013年江苏省“博士集聚计划”的阶段性研究成果;2020年江南大学自建在线课程项目(项目编号:2020ZJ24)以及2013年江苏省“博士集聚计划”的阶段性研究成果。

传统课堂面临着三对难以兼顾的权衡因素:标准化的知识讲授和个性化的互动式教学之间的范式选择;教师单一的授课模式和学生多元的思维类型及学习需求之间的矛盾;应试教育和精熟学习之间的目标取舍。

这三对权衡因素的存在使传统课堂模式的边际产出持续递减,并在很大程度上阻碍着学校跟上信息化社会变化的步伐。

久居象牙塔内的传统教学模式已愈发感受到这股推力及其带来的明确无误的信号:要么顺势而行跟上信息化潮流,要么停滞不前被市场颠覆。

但好消息是,这股推力同时也带来了实现教学变革急需的思想和技术两大要素。

翻转课堂便是思想和技术这两股力量共同作用下萌发出的教学模式结构性创新,为课堂教学不再受制于上述三对结构性权衡因素提供了有益的解决方案。

本研究以英语和日语专业《跨文化交际》课程的教学为例,从教学法、认知目标和人性化关系三个维度探讨翻转课堂的设计要素和实践价值。

大学英语跨文化交际案例分析课堂PPT演示样本

大学英语跨文化交际案例分析课堂PPT演示样本

Case Three: Cultural Misunderstandings in International Tourism
• Summary: Cultural Misunderstandings in International Tourism
Case Three: Cultural Misunderstandings in International Tourism
• Detailed description • Catering habits: ts from different cultural backgrounds may have
different dining habits and preferences. For example, some cultures may prefer spicy food, while others may place more emphasis on a light and healthy diet. • Etiquette and Customs: During the tourism process, tourists need to understand and abide by local etiquette and customs. For example, in some cultures, touching someone's head or using the left hand is considered impolite and disrespectful behavior. • Language expression: In cross-cultural communication, differences in language expression may lead to misunderstandings and conflicts. For example, some languages may have specific expressions or implicit meanings, which may lead to communication barriers if not understood.

英语课堂的跨文化交际教学

英语课堂的跨文化交际教学

英语课堂的跨文化交际教学在当今全球化的时代背景下,英语作为国际通用语言,其重要性日益凸显。

然而,仅仅掌握英语的语法和词汇是远远不够的,跨文化交际能力的培养在英语教学中变得至关重要。

跨文化交际教学能够帮助学生更好地理解不同文化之间的差异,避免文化冲突,从而更加有效地进行交流。

一、跨文化交际教学的重要性1、增强语言运用的准确性语言是文化的载体,不同的文化背景会赋予词汇和表达方式不同的含义。

例如,“dog”在英语中常被视为忠诚、友好的象征,有“lucky dog”(幸运儿)这样的表达;而在某些文化中,狗可能具有负面的含义。

如果学生不了解这些文化差异,在交流中就可能会出现误解或使用不当的情况。

2、培养全球化视野让学生接触不同文化,了解世界各地的风俗习惯、价值观念和社会制度,有助于拓宽他们的视野,培养他们的全球化思维。

这样的学生在未来能够更好地适应多元文化的社会环境,与来自不同文化背景的人建立良好的关系。

3、提高交流的有效性跨文化交际教学能够让学生了解不同文化中的交流方式和非语言信号。

比如,在某些文化中,直接的眼神接触被视为尊重和真诚;而在另一些文化中,过多的眼神接触可能被认为是不礼貌的。

了解这些差异可以使学生在交流中更加得体,提高交流的质量和效果。

二、跨文化交际教学的内容1、文化价值观不同文化有着不同的价值观,如个人主义与集体主义、权力距离、不确定性规避等。

以个人主义和集体主义为例,西方文化往往更强调个人的独立和自主,而东方文化则更注重集体的利益和和谐。

2、社交礼仪包括问候方式、称呼、礼物赠送、餐桌礼仪等方面的差异。

在西方国家,见面时常见的问候方式是拥抱或亲吻脸颊;而在一些亚洲国家,鞠躬或握手更为常见。

3、风俗习惯如节日庆典、宗教信仰、传统服饰等。

了解不同国家的重要节日,如圣诞节、春节、开斋节等,可以帮助学生更好地理解文化的内涵。

4、非语言交际包括肢体语言、面部表情、眼神交流、空间距离等。

在不同文化中,这些非语言信号的含义和使用方式可能大不相同。

跨文化交际教案chapter 4 interculture communication

跨文化交际教案chapter 4 interculture communication

Chapter IV Intercultural CommunicationⅠTeaching Objectives1.To identify the definitions of intercultural communication, interpersonal communication,intracultural communication, cross-cultural communication, international communication, interethnic communication, interracial communication, interregional communication.2.To understand the four fundamental values of western ethics.3.To understand the different ethics that belongs to the different part of the world.4.To understand the definition and main components of intercultural communication.ⅡLeading inⅢT eaching ProceduresStep 1Have students listen to the lead-in case What is Wrong?Ask students warming-up questions:●What is going wrong in this case?●Have you ever misunderstood someone who came from a different culture?●What is intercultural communication?●What intercultural communication skills do you know? Please list some of them.Step 2Culture and CommunicationThe metaphor of the journey and the map can help us understand the relationship between culture and communication. Cultures are both the maps of a place (the rules and conventions) and the journeys that take place there (actual practices).Intercultural communication definedForms of Intercultural communicationa. Interpersonal Communicationb. Intracultural Communicationc. International Communicationd. Interethnic Communicatione. Interracial Communicationf. interregional Communication4.3.1 Interpersonal communicationInterpersonal communication is a form of communication that involvesboth to adapt their messages specifically for those others and to obtain immediate interpretationsIntracultural communication is defined as communication between and among membersGenerally, people who are of the same race, political persuasion, and religion or who share the same interests communicate intraculturally.4.3.3 International communication4.3.4 Interethnic communication4.3.5 Interracial communicationInterracial communication occurs when the sender and the receiver exchanging messages are from4.3.6 Interregional communicationInterregional Communication refers to the exchange of messages between members of the dominant culture within a country.Intercultural communication ethics4.4.1 Western ethicsBeing free to act consistent with one’ own principles.●Impartiality; giving each person his or her legitimate due or portion of the whole.●Accountability for the consequences of one’s actions, including a failure to act.●Partiality to those who cannot protect themselves and to whom we are in special relationships.4.4.2 African ethicsrights.4.4.3 Buddhist ethicsValue is placed which are to be pursued for the betterment of the person if not in this life, then in the next.4.4.4 Hindu ethicsHinduism strives for the for including individualism, to merge with the absolute.4.4.5 Islamic ethicsTraditional Islamic perspectives on ethics are based on its religious concepts. There are different rules of ethical conduct for women and for men.Step3Raising Intercultural Awareness:采访外国人:教师布置学生就某些特定问题采访一些外国人,并引导学生比较不同的受访者做出的回答,以及他们对采访和采访问题所表现出的态度和反应。

Cross-Cultural Communication Unit 1-4 跨文化交际(课堂PPT)

Cross-Cultural Communication Unit 1-4 跨文化交际(课堂PPT)

15
CHAPTER 1 - Communication and Culture: The Challenge of The Future
Dominant Culture
Co-Cultures
• It's the one in power -
• They are numerous.
control.
• Distinct and unique
• Meanwhile, aging population in more developed countries – Could bring more communication issues between older generations and younger generations (this can be treated as co-culture).
ethnic background, age, sex,
media, monetary systems,
or other factors.
etc.
16
17
• We learn our culture through proverbs
– Offer an important set of instructions
Our goal in this class is to answer some of the following questions: • Why do we often uncomfortable when encountering people who are different from yourself? • Why do people from different cultures behave in ways that seem strange to you? • How do cultural differences influence communication? • Which cultural differences are important and which are inconsequential? • Why is it difficult to understand and appreciate cultural difference?

案例教学法:跨文化交际课程课堂模式的优化

案例教学法:跨文化交际课程课堂模式的优化

案例教学法不 同于传统 的课堂讲授教学法 .强调学生 的 参与性和主动性。教师通常会在课前预先布置要求学生熟读 相关理论的案 例 , 在课堂上师生共同讨论 , 不同角度去分析案 例, 让学生学会用不同的文化视角观察现象 , 发现 问题和解决
问题 。 比单 纯 的理 论 传 授 法 , 例 教 学 法 将 理论 和实 践 相 结 相 案 合, 给学 生 提 供 了分 析 和 做 决 策 的实 践机 会 。 培养 了学 生对 跨
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能提高他们的跨文化敏感ቤተ መጻሕፍቲ ባይዱ 和文化意识。
二 、 跨 文 化 交 际 课 程 中 应 用 案 例教 学 法 的 优 越性 在
教 学 实践 证 明 , 传 统 的讲 授教 学 法 相 比 , 跨 文 化交 际 与 在
对 具体 案例 分 析 和讨 论 ,从 而 得 出 一 些 结 论或 是 一 些 问题 的 解 决 方 法 。 例 教学 法 随 着 教 学 实 践 的 发展 , 案 已经 成 为大 学 课 堂 普 遍 采用 的方 法 , 泛 应 用 于 管理 学 、 学 、 育 学 、 算 机 广 法 教 计 科 学 等 职业 教 育 中 。 文 化 交 际 学 , 为 一 门 新 兴 的学 科 受 到 跨 作 外 语 教 育界 的广 泛 关 注 ,国 内越 来 越 多 的 高 校 英语 专 业 都 已 经 开设 了跨 文 化 交 际课 程 。跨 文 化 交 际 学 的课 程 是 一 门实 践 性 很 强 的课 程 , 主要 旨在 唤醒 学生 的跨 文 化 意 识 , 长 跨 文 化 增 知 识 , 高 跨 文化 能 力 。 跨 文 化 交 际 课 程 的课 堂 中应 用 案 例 提 在

基于跨文化交际的课堂教学设计

基于跨文化交际的课堂教学设计

大有“名”堂高一新生第一节英语课课堂实例一、案例背景1、教材分析:人教版高一第一单元的话题是Friendship,由于本单元是初高中的衔接单元,所以从难度上来说,也仅仅是初中学段末的水平;由于学生升入高中后,来到了一个陌生的环境,所以从内容上来说,本单元设计的是有关友谊的话题。

而友谊的开始,将基于互通姓名,互相认识,在共同的兴趣和爱好的基础上,发展起友谊。

2、学生分析:学生刚刚升入高中,老师和学生之间,学生和老师之间还都很陌生,老师对学生的英语知识水平,性格也没有了解,所以进入高一的第一节英语课,设计从某个方面切入,上一节既能引导学生的英语学习兴趣,又能让学生与学生之间,老师与学生之间互相熟悉起来的英语课,很有必要,因此从教书育人的目的出发,制定以下教学目标。

3、教学目标:(1)、了解汉英姓名的有关知识,了解中外的不同文化。

(2)、通过互相介绍姓名,增进相互了解。

(3)、通过中外文化对比,增强对中国文化历史的了解,增强民族自豪感;增加英语国家文化的了解,增强学生英语学习的兴趣。

4、课前准备:(1)、思考自己名字的意义以及所承载的父母的期望。

(2)、搜集英语国家有关姓名的知识,举例说明。

5、教学思路:从互相介绍姓名入手,师生互相认识了解,了解中国的姓名文化;从今后英语课堂的需要入手,要求每个学生有一个英文名字;从英语国家姓名的文化入手,引发学生在初中的基础上进一步学习英语的兴趣。

6、教学手段:(1)调查研究法。

课前调查研究英汉不同文化背景下的起名规范。

(2)课堂研讨法。

师生互动,师生问答,师生讨论,重视学生主体地位的发挥。

7、教学用具:多媒体PPT课件8、教学课时:1课时二.教学步骤STEP 1 Lead-in1、T: This is our first lecture, before that we may be strangers. Now, I'm standing herebefore all of you, when you want to know my name, what will you say?(结合第一节课的真实语境,问题自然导入,激发学生学习兴趣)S: What's your name?T: But “What's your name?” isn't a decent expression, more often, people will say: “Y our name, please?”or “Do you mind if I know your name, please?”or “Would you mind if I knew your name, please?”(激活已有知识,并纠正不得体的表达形式。

跨文化交际教学设计(5篇)

跨文化交际教学设计(5篇)

跨文化交际教学设计(5篇)跨文化交际教学设计(5篇)跨文化交际教学设计范文第1篇一、“以问题为中心”课堂教学设计理论依据构建课堂教学设计就是解决“怎么教”的问题。

如何能吸引同学的爱好,激发同学的才智活动,引发同学专注于学问探求与问题求索的欲望和行为,使同学能乐观主动参加到各项课堂教学活动中,展现了老师对现代教学理论的运用,同时也展现了老师的课堂教学设计理念。

只有在现代教学理论的指导下,老师的课堂教学设计才能真正体现以同学为主体的现代教育理念。

“有效问题情境为主”的课堂教学模式就是建立在现代教学设计理论家和教学心理学家梅里尔在2021年提出的教学理念之上的。

“以问题为中心”教学模式的主要理论基础是美国当代闻名教学技术与设计理论家,教育心理学家M?戴维?梅里尔在2021年提出的“五星教学原理”,其核心主见是:在“聚焦解决问题”的教学宗旨下,教学应当由不断重复的四个阶段循环圈---“激活原有学问”---激活阶段、“展现论证新知”---展现阶段、“尝试应用练习”---应用阶段和“融合贯穿把握”---整合阶段,其核心实质是:详细的教学任务(事实、概念、程序或原理等)应被置于循序渐进的实际问题解决情境中来完成,即先向学习者呈现问题,然后针对各项详细任务绽开教学,接着再展现如何将学到的详细学问运用到解决问题或完成整体任务中去。

“以问题为中心”教学模式设计的教学基本程序为:提出中心问题转化为任务分解成问题序列和任务序列完成序列任务、解决序列问题完成任务、解决问题。

每一个解决问题的轮回都要经过四个阶段,即上文提到的激活阶段、展现阶段、应用阶段、整合阶段。

“以问题为中心”的教学模式供应了具有任务特点的问题情境,使教学过程贯穿于完成一个由“问题中心”转化的任务解决中,同时,能有效促进同学问题意识和思辨力量的提升。

由于“以问题为中心”教学模式中的问题,可以分解成问题序列,可以分解难度,让同学在层层推动中,把握学问,有利于提升同学参加课堂教学乐观性,通过中心问题和序列问题,提升课堂教学的趣味性和针对性,能更有效地促进同学参加课堂教学互动的原动力,符合“以同学为中心”的教学理念。

《跨文化交际》课程标准

《跨文化交际》课程标准

《跨文化交际》课程标准2023年10月目录一、课程信息 (1)二、课程性质与任务 (1)(一)课程性质 (1)(二)课程任务 (2)三、课程目标与要求 (2)(一)课程目标 (3)(二)课程要求 (4)四、课程结构与内容 (5)(一)教学内容选择与组织原则 (5)(二)教学内容组织构架 (6)五、学生考核与评价 (8)六、教学实施与保障 (9)(一)教学实施 (9)1.教学理念 (9)2.教学模式 (9)3.教学方法与手段 (10)4.学法 (11)5.教学实施过程 (12)(二)教学实施保障 (14)1.师资保障 (14)2.教学资源保障 (14)一、课程信息课程名称:跨文化交际学时:64学分:4适用专业:旅游英语、商务英语、旅游管理、导游二、课程性质与任务(一)课程性质《跨文化交际》课程是旅游英语专业和商务英语专业的专业核心课程,同时也是旅游管理、导游等专业方向的专业基础课程,是一门理论知识和实践技能并重的理实一体化课程。

课程定位于培养学生利用现有教育资源,让学生掌握跨文化交际理论的基本知识,增强学生对跨文化交际中文化差异的敏感性,培养学生的跨文化交际能力,具备在多元文化背景中开展跨文化旅游交际活动的基本素质,达到有效解决各类因文化差异而产生的问题的职业要求。

课程安排在第三学期,后续课程有:旅游英语、英语口笔译实务、目的地和客源国概况等。

通过本课程学习,学生了解了对跨文化交际的基本理论,掌握了一定的跨文化服务能力。

本课程的学习对旅游英语专业人才职业能力培养和职业素养养成起着重要的支撑作用。

(二)课程任务课程主要帮助学生掌握跨文化交际的基本理论、基本技能以及相关的礼仪,经由跨文化交际基本理论指导下主要国家交际的介绍、理解和必要的运用,以培养学习者开展日常交往、接待、策划、谈判等必要的跨文化交际能力。

课程教学坚持以学生为主体,结合十二个模块的内容,突出对学生跨文化交际能力的训练,国际化视野和多元文化视野的培养。

跨文化交际Nonverbal Communication ppt课件

跨文化交际Nonverbal Communication ppt课件
• Always present
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7
Level of Meaning
• Cognitive content - stated messages, what is said openly
• Affective content - feelings, attitudes, and behaviors
2he use of space is directly linked to the value system of culture.
rude and arrogant way to indicate failure.
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The “V” sign
• Palm outward: - two, victory, general approval, peace or friend
• Palm facing yourself - two, insulting (up yours)
• Personal Distance (45-120cm) - friends, old classmates, acquaintance and relatives
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Categories of Distance (cont’d)
• Social Distance (1.3-3m) - colleagues, business partners, people at social gatherings
✓ 7% through words, 38% through voice, and 55% through looks and behaviors
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8
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《跨文化交际》Part I. True or FalseDirections: There are10 statements in this section. Write T for TRUE, F for FALSE.1. V alues refer to rules for appropriate behaviors, which provide the expectations people have of one anther and of others.2. The similarity of the original culture to the new host culture is one of the most important factors in successful acculturation.3. The symbols human beings use are objective.4. Four values fundamental to western ethics are autonomy, responsibility, care, justice.5. Different from the belief “subjugation to nature”, western people believe they are the masters of the nature..6. The United States can clearly be seen as collectivism.7. Although stereotypes are considered as being negative judgments, they can also be positive.8. In the Russian states, the “bear hug” may follow a strong, firm handshake between good male friends.9. All words can find the counterparts in another language.10. People in the United States like the body’s natural smell so they seldom wear fragrance.1-5:FTFTT 6-10:.FTTFFPart II. Multiple ChoiceDirections: There are 30 questions in this section. For each question there are four choices marked A, B, C and D. Choose the RIGHT ONE that can best complete the question.1. According to Marxist philosophy, globalization is what people in the third world have already experienced for several centuries. It is called ________.A. modernizationB. colonizationC. industrializationD. internalization2. ________takes place when individuals become an integral part of the new culture while maintaining their cultural integrity.A. Culture shockB. IntegrationC. Cultural identityD. Acculturation3. ________ refers to anything that distorts the message the source encodes.A. NoiseB. MessageC. SourceD. Context4. is typically used to refer to the study of a particular idea or concept within many cultures. The goal of such investigations is to conduct a series of intercultural analyses in order to compare on culture to another on the attributes of interest.A. Interethnic communicationB. Interracial communicationC. Cross-cultural communicationD. Intercultural communication5. ________refers to belief in and reverence for a supernatural power or powers regarded as creator and governor of the universe.A. BeliefB. ReligionC. IdealD. Value6. _______ refers to attaching meaning to sense data and is synonymous with decoding.A. PerceptionB. InterpretationC. SensationD. Selection7. ______ is any policy, practice, belief or attitude that attributes characteristics or status to individuals based on their race.A. SexismB. CollectivismC. RacismD. Individualism8. _____ style uses moderate amount of talk with low uncertainty avoidance, and is common in low-context culture.A. ElaborateB. ExactingC. SuccinctD. Contextual9. Direct plan is favored by ____cultures with deductive patterns.A. results-orientedB. relationship-orientedC. mission-orientedD. process-oriented10. _____ is the study of how people perceive and use time.A. ChronemicsB. ProxemicsC. KinesicsD. Oculesics11. _____is the traditional way of greeting in Northeast Asian countries like Korea and Japan.A. BowingB. Firm handshakeC. EmbracingD. Handshake with slight pressure12. __________ stresses that it is important that others’ behavior is no longer evaluated as good or bad, as viewed through the filtering cultural lenses, but that people have different approaches to different people.A. EthnocentrismB. EthnologyC. EthnorelativityD. Ethnopsychology13. __________ refers to the specific behaviors through which ind ividuals’ capacity to express cognitive and affective experiences outwardly is shown.A. The cognitive competenceB. The motive competenceC. The behavioral competenceD. The affective competence14. _____ style focuses on the speaker and role relationships. People with such communication style stress high power distance. This style is popular in collectivist and high-context culture.A. ContextualB. PersonalC. SuccinctD. Elaborate15. Which of the following statements about macro-culture is true? _____A. It emphasizes the commonality of human needs.B. It implies losing ethnic differences and forming one large society.C. It can be defined as cultures within cultures.D. It is a new culture.1-5 BBACB 6-10 BCBAA 11-15 ACCABPart III. Case Analysis1. Study the following case and try to explain the differences between two cultures..Jim and Li Zhen were students together at Leeds University in Britain. A year later, after graduating, Jim went to Shanghai as a visitin g scholar on a year’s exchange.Jim had never been to China before. Li Zhen took him to a classical piano concert performed by a famous Chinese pianist. During the performance people were talking and at one stage someone ran up onto the stage and presented the pianist with a bunch of flowers during the playing of a particular musical item. This happened several times during the evening. It also happened when two singers were on stage singing some songs that he was playing. Jim thought all these things quite strange. At the end of the performance the audience applauded the pianist and he applauded them. The audience began to leave while the pianist remained on the stage.In this situation, having known Li Zhen for a year it would have been expected that Jim would have learned some cultural differences between China and Britain. However it seems that the cultural communication between the two did not extend this far. The scenario enacted in the classical concert in Shanghai is a common phenomenon in China. In Britain there would have been several differences. First, the audience would remain silent when the pianist was playing, they would not talk because it is considered grossly impolite. Flowers are never given during the performance of the artists, only at the completion of the performance and then given only to the main performer. Upon completion of the performance the pianist ( artist ) would not clap his/her audience but be clapped by the audience and a proper response to the clapping would be a bow ( male ) or a curtsey ( female ). The performers would then leave the stage and the audience would exit after the performers had left. Not the other way around as in Shanghai. Concert performances are relatively serious affairs in Britain, and definitely not informal social occasions.2.Study the following three cases and explain why the people in each case smiled or laughed.A. In a Chinese classroom a girl was asked to answer a question. She stood up and smiled, without making any sound.B. When an American is parking his bicycle and the bicycle accidentally falls over, he feels embarrassed at his awkwardness, and is quite angered and humiliated when Chinese onlookers laugh.C.In the dining room, when an American drops a plate quite by accident and feels bad, and Chinese onlookers laugh, compounding his discomfort and causing anger and bad feeling.Smiles and laughter usually convey friendliness, approval, satisfaction, pleasure, joy, and merriment. But very often Westerners are confused at the smile or laugh of the Asians, which does not necessarily mean happiness or friendship.In case A, the girl smiled to cover her embarrassment resulting from not being able to answer the question. In cases B and C, the language is, of course, not at the person or his misfortune---whether he be a foreigner or a Chinese. It can convey a number of feelings: don’t take it so seriously; laugh it off, it’s nothing; such things can happen to any of us, etc. But a smile usually means happine ss to an American.Part IV. What’s the difference on tendency for foreigners to treat strangers between Individualism and Collectivism Theories? Directions: Answer each of the following questions briefly in about 50 English words. Then write the essay on the Answer Sheet.1.What’s the difference on tendency for foreigners to treat strangers between Individualism and Collectivism Theories?There is a tendency for foreigners to treat strangers as equals, seen in the politeness with which foreigners treat out-group members and their willingness to follow public rules and laws that guarantee the rights of all. 2 ) There is a desire for independence and separateness, found in foreigners' needs for their own privacy and autonomy and in the freedom they give to children. 3) There is a lack of inhibition on the part of foreigners in terms of expressive behaviors, seen in their lack of concern about drawing attention to themselves and their willingness to disclose feelings and emotions. 4) There is a lack of understanding if the reciprocal bonds and duties that regulate in-group members, found in foreigners' casual attitudes towards hospitality. 5) There is a lack of concern at public displays of physical or sexual intimacy.2.What are the differences on receiving gifts between Chinese and westerners?3.How do people from different cultures understand “silence”?。

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