人教版高中英语选修9《Unit 5 Inside advertising》教案

人教版高中英语选修9《Unit 5 Insi de advertising》教案

Teaching plan of unit 5 inside advertising

人教版高中英语选修9《Unit 5 Inside advertising》教案

前言：英语作为在许多国际组织或者会议上都是必需语言，几乎所有学校选择英语作为其主要或唯一的外语必修课。英语教学涉及多种专业理论知识，包括语言学、第二语言习得、词汇学、句法学、文体学、语料库理论、认知心理学等内容。本教案根据英语课程标准的要求和教学对象的特点，将教学诸要素有序安排，确定合适的教学方案的设想和计划、并以启迪发展学生智力为根本目的。便于学习和使用，本文档下载后内容可按需编辑修改及打印。

教学准备

教学目标

Teaching aims: （教学目标）

1.To comprehend the passage and improve the reading skills.

2.To express different views of an argument.

3.To learn about how advertisements work and avoid being controlled by ads.

教学重难点

Important points:（重点、难点）

prehension of the text.

2.Knowledge accumulation of advertising.

eful words and expressions.

教学过程

Teaching procedure:（教学过程）

I. Warming up

Please enjoy a video and some pictures and answer some questions.

1.Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?

2.What are the features（特征） of ads?

3.Where can you see ads?

设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。

II. Fast reading

1.The purpose of the passage is to __________.

A. inform us of the fact that there are many advertisements in or daily life.

B. help us understand how ads work and avoid being controlled by them.

C. tell us how effective ads are

D. show us how effective ads can be made

2.Scan the headings of each section and get a general understanding of the text.

Sum up the main idea of each section

Section I （para.1）

Section II （para. 2）

Section III （para. 3-7）

Section IV （para. 8-9）

设计意图：快速阅读技能训练。通过寻读，训练学生有目的、有选择地快速观览，寻找所需要的信息的能力。。通过回答主旨问题，学生对文章的内容、结构和作者的写作意图有

了一个整体印象。通过让学生分段并总结段落大意，培养学生归纳主旨和概括能力

III. Detail reading

Read part 1 and answer questions.

Task 1 Answer the question.

Where do they advertise?

Task 2 Translate the sentence

Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements.

Read part 2 and answer questions.

Task1

1.All of the following facts about an ad in Paragraph 2 are mentioned except its ______.

A. definition

B. means

C. advertisers

D. target audience

2.Who advertises?

3.Why do they advertise?

Task2 Fill in the table.

What is an advertisement? An advertisement is a 1.______________________ that informs or influences people.

Read part 3 and answer questions.

Task1 Answer the question.

1.The example of the adolescent boys in the third paragraph shows us ________.

A. which group is the target of the computer games

B. it is important for the advertisers to

identify the target audience

C. that young people are more likely to buy computer games

D. it makes sense to make computer games ad that appeal to adolescent boys