人教版高中英语选修9《Unit 5 Inside advertising》教案
英语：Unit 5《Inside advertising》教案(1)(新人教版选修9)
英语：Unit 5《Inside advertising》教案（1）（新人教版选修9）Part Two: Teaching ResourcesSection 3: Words and expressions from Unit 5 Inside advertisingverb1.. ~ sb (of / about sth) to tell sb about sth, especially in an official way: [vn] Please inform us of any changes of address. The leaflet informs customers about healthy eating. He went to inform them of his decision. Inform me at once if there are any changes in her condition. Have the police been informed? [vn that] I have been reliably informed (= somebody I trust has told me) that the couple will marry next year. A notice informed the guests that formal dress was required. I am pleased to inform you that you have won first prize in this month’s competition. [vn speech] ‘He’s already left,’ she informed us.2. [vn] ~ yourself (of / about sth) to find out information about sth: We need time to inform ourselves thoroughly of the problem.3. [vn] (formal) to have an influence on sth: Religion informs every aspect of their lives. These guidelines will be used to inform any future decisions. inform on sb to give information to the police or sb in authority about the illegal activities of sb: He informed on his own brother.featurenoun[C]1. something important, interesting or typical of a place or thing: An interesting feature of the city is the old market. Teamwork is a key feature of the training programme. Which features do you look for when choosing a car? The software has no particular distinguishing features. geographical features2. [usually pl.] a part of sb’s face such as their nose, mouth and eyes: his strong handsome features Her eyes are her most striking feature.3. ~ (on sb/sth) (in newspapers, on television, etc.) a special article or programme about sb/sth: a special feature on educationverb1. [vn] ~ sb/sth (as sb/sth) to include a particular person or thing as a special feature: The film features Cary Grant as a professor. The latest model features alloy wheels and an electronic alarm. Many of the hotels featured in the brochure offer special deals for weekend breaks.2. [v] ~ (in sth) to have an important part in sth: Olive oil and garlic feature prominently in his recipes.worthyadj. (worthier, worthiest)1.. ~ (of sb/sth) (formal) having the qualities that deserve sb/sth: to be worthy of attention A number of the report’s findings are worthy of note. No composer was considered worthy of the name until he had written anopera. a worthy champion (= one who deserved to win) He felt he was not worthy of her. 2. [usually before noun] having qualities that deserve your respect, attention or admiration; deserving: The money we raise will be going to a very worthy cause. a worthy member of the team 3. having good qualities but not very interesting or exciting: her worthy but dull husband 4. ~ of sb/sth typical of what a particular person or thing might do, give, etc.: He gave a speech that was worthy of Martin Luther King. 5. -worthy (in compounds) deserving, or suitable for, the thing mentioned: trustworthy roadworthyexpensenoun1.. [U] the money that you spend on sth: The garden was transformed at great expense. No expense was spared (= they spent as much money as was needed) to make the party a success. He’s arranged everything, no expense spared. She always travels first-class regardless of expense. The results are well worth the expense.2. [C, usually sing.] something that makes you spend money: Running a car is a big expense.3. expenses [pl.] money spent in doing a particular job, or for a particular purpose: living / household / medical / legal, etc. expenses Can I give you something towards expenses? financial help to meet the expenses of an emergency The payments he gets barely cover his expenses.4. expenses [pl.] money that you spend while you are working that your employer will pay back to you later: You can claim back your travelling / travel expenses. (BrE) to take a client out for a meal on expenses an all-expenses-paid tripat sb’s expense1. paid for by sb: We were taken out for a meal at the company’s expense.2. if you make a joke at sb’s expense, you laugh at them and make them feel sillyat the expense of sb/sth with loss or damage to sb/sth: He built up the business at the expense of his health. an education system that benefits bright children at the expense of those who are slower to learngo to the expense of sth / of doing sth | go to a lot of, etc. expense to spend money on sth: They went to all the expense of redecorating the house and then they moved.put sb to the expense of sth / of doing sth | put sb to a lot of, etc. expense to make sb spend money on sth: Their visit put us to a lot of expense.broadcastverb (broadcast, broadcast)1. to send out programmes on television or radio: [vn] The concert will be broadcast live (= at the same time as it takes place) tomorrow evening. Most of the programmes are broadcast in English. [v] They began broadcasting in 1922. 2. [vn] to tell a lot of people about sth: I don’t like to broadcast the fact that my father ownsthe company.noun a radio or television programme: (BrE) a party political broadcast (= for example, before an election) We watched a live broadcast of the speech (= one shown at the same time as the speech was made).relyverb (relies, relying, relied, relied)rely on / upon sb/sth1.. to need or depend on sb/sth: As babies, we rely entirely on others for food. [+ to inf] These days we rely heavily on computers to organize our work. [+ -ing] The industry relies on the price of raw materials remaining low.2. to trust or have faith in sb/sth: You should rely on your own judgement. [+ to inf] You can rely on me to keep your secret. He can’t be relied on to tell the truth.generateverb [vn] to produce or create sth: to generate electricity / heat / power to generate income / profit We need someone to generate new ideas. The proposal has generated a lot of interest.responsenoun ~ (to sb/sth)1.. [C, U] a spoken or written answer: She made no response. In response to your inquiry ... I received an encouraging response to my advertisement.2. [C, U] a reaction to sth that has happened or been said: The news provoked an angry response. a positive response I knocked on the door but there was no response. The product was developed in response to customer demand. There has been little response to our appeal for funds. We sent out over 1.. 000 letters but the response rate has been low (= few people replied).3. [C, usually pl.] a part of a church service that the people sing or speak as an answer to the part that the priest sings or speaksrefreshverb1.. [vn] to make sb feel less tired or less hot: The long sleep had refreshed her. The following morning she awoke refreshed. He refreshed himself with a cool shower.2. [vn] (informal, especially NAmE) to fill sb’s gla ss or cup again: Let me refresh your glass. He went into the kitchen to refresh their drinks.3. [vn] ~ your / sb’s memory to remind yourself/sb of sth, especially with the help of sth that can be seen or heard: He had to refresh his memory by looking at his notes.4. (computing) to get the most recent information, for example on an Internet page, by clicking on a button on the screen: [vn] Click here to refresh this document. [v] The page refreshes automatically.murdernoun,1. [U, C] the crime of killing sb deliberately: He was found guilty of murder. She has been charged with the attempted murder of her husband. to commit (a) murder a murder case / investigation / trial The rebels were responsible for the mass murder of 4.00 civilians. What was the murder weapon? The play is a murder mystery.2. [U] (informal) used to describe sth that is difficult or unpleasant: It’s murder trying to get to the airport at this time of day. It was murder (= very busy and unpleasant) in the office today.get away with murder (informal, often humorous) to do whatever you want without being stopped or punished verb [vn]1.. to kill sb deliberately and illegally: He denies murdering his wife’s lover. The murdered woman was well known in the area.2. to spoil sth because you do not do it very well: Critics accused him of murdering the English language (= writing or speaking it very badly).I could murder a ... (informal, especially BrE) used to say that you very much want to eat or drink sth: I could murder a beer.sb will murder you (informal) used to warn sb that another person will be very angry with themfluentadj.1. ~ (in sth) able to speak, read or write a language, especially a foreign language, easily and well: She’s fluent in Polish. a fluent speake r / reader ‘Can he speak German?’ ‘Yes, he’s fluent.’2. (of a language, especially a foreign language) expressed easily and well: He speaks fluent Italian.3. (of an action) done in a smooth and skilful way: fluent handwriting fluent movementsappointverb1. ~ sb (to sth)| ~ sb (as) sth to choose sb for a job or position of responsibility: [vn] They have appointed a new head teacher at my son’s school. She has recently been appointed to the committee. [vn-n] They appointed him (as) captain of the English team. [vn to inf] A lawyer was appointed to represent the child.2. [vn] [usually passive] (formal) to arrange or decide on a time or place for doing sth: A date for the meeting is still to be appointed. Everyone was assembled at the appointed time.raiseverbMOVE UPW ARDS1. [vn] to lift or move sth to a higher level: She raised the gun and fired. He raised a hand in greeting. Sheraised her eyes from her work.2. [vn] to move sth/sb/yourself to a vertical position: Somehow we managed to raise her to her feet. He raised himself up on one elbow.INCREASE3. [vn] ~ sth (to sth) to increase the amount or level of sth: to raise salaries / prices / taxes They raised their offer to $500. We need to raise public awareness of the issue. How can we raise standards in schools? Don’t tell her about the job until you know for sure—we don’t want to raise her hopes (= make her hope too much). I’ve never heard him even raise his voice (= speak louder because he was angry).COLLECT MONEY / PEOPLE4. [vn] to bring or collect money or people together; to manage to get or form sth: to raise a loan We are raising money for charity. He set about raising an army.MENTION SUBJECT5. [vn] to mention sth for people to discuss or sb to deal with: The book raises many important questions. I’m glad you raised the subject of money.CAUSEraise a / your hand against / to sb to hit or threaten to hit sbraise your eyebrows (at sth) [often passive] to show that you disapprove of or are surprised by sth: Eyebrows were raised when he arrived without his wife.raise your glass (to sb) to hold up your glass and wish sb happiness, good luck, etc. before you drinkraise hell (informal) to protest angrily, especially in a way that causes trouble for sbraise the roof to produce or make sb produce a lot of noise in a building, for example by shouting or cheering: Their cheers raised the roof.raise sb’s spirits to make sb feel more cheerful or brave; cheer sb up: The sunny weather raised my spirits a little. raise sth to sb/sth to build or place a statue, etc. somewhere in honour or memory of sb/sth: The town raised a memorial to those killed in the war.dialnoun,1.. the face of a clock or watch, or a similar control on a machine, piece of equipment or vehicle that shows a measurement of time, amount, speed, temperature, etc.: an alarm clock with a luminous dial Check the tyre pressure on the dial.2. the round control on a radio, cooker/stove, etc. that you turn in order to adjust sth, for example to choose a particular station or to choose a particular temperature3. the round part on some oldertelephones, with holes for the fingers, that you move around to call a particular numberverb (-ll-, NAmE -l-) to use a telephone by pushing buttons or turning the dial to call a number: [vn] He dialled the number and waited. Dial 003.3. for France. [also v]matureadj. maturer is occasionally used instead of more matureSENSIBLE1. (of a child or young person) behaving in a sensible way, like an adult: Jane is very mature for her age. a mature and sensible attitudeFULL Y GROWN2. (of a person, a tree, a bird or an animal) fully grown and developed: sexually mature a mature oak / eagle / elephantWINE / CHEESE3. developed over a period of time to produce a strong, rich flavourNO LONGER YOUNG4. used as a polite or humorous way of saying that sb is no longer young: clothes for the mature woman a man of mature yearsWORK OF ART5. created late in an artist’s life and showing great understanding and skillfashionnoun1.. [U, C] a popular style of clothes, hair, etc. at a particular time or place; the state of being popular: dressed in the latest fashion the new season’s fashions Long skirts have come into fashion again. Jeans are still in fashion. Some styles never go out of fashion.2. [C] a popular way of behaving, doing an activity, etc.: The fashion at the time was for teaching mainly the written language. Fashions in art and literature come and go.3. [U] the business of making or selling clothes in new and different styles: a fashion designer / magazine / show the world of fashion the fashion industryafter a fashion to some extent, but not very well: I can play the piano, after a fashion. ‘Do you speak French?’ ‘After a fashion.’after the fashion of sb/sth (formal) in the style of sb/sth: The new library is very much after the fashion of Nash.in (a) ... fashion (formal) in a particular way: How could they behave in such a fashion? She was proved right, in dramatic fashion, when the whole department resigned.like it’s going out of fashion (informal) used to emphasize that sb is doing sth or using sth a lot: She’s been spending money like it’s going out of fashion.banverb (-nn-) [vn]1.. to decide or say officially that sth is not allowed: Chemical weapons are banned internationally. a campaign to ban smoking in public places2. [usually passive] ~ sb from sth / from doing sth to order sb not to do sth, go somewhere, etc., especially officially: He was banned from the meeting. She’s been banned from leaving Greece while the allegations are investigated. (BrE) He was banned from driving for six months.promoteverb [vn]1.. to help sth to happen or develop; encourage: policies to promote economic growth a campaign to promote awareness of environmental issues2. ~ sth (as sth) to help sell a product, service, etc. or make it more popular by advertising it or offering it at a special price: The band has gone on tour to promote their new album. The area is being promoted as a tourist destination.3. ~ sb (from sth) (to sth) [often passive] to move sb to a higher rank or more senior job: She worked hard and was soon promoted. He has been promoted to sergeant.4. ~ sth (from sth) (to sth) to move a sports team from playing with one group of teams to playing in a better group: They were promoted to the First Division last season.bewareverb ~ (of sb/sth / of doing sth) (used only in infinitives and in orders) if you tell sb to beware, you are warning them that sb/sth is dangerous and that they should be careful: [v] Motorists have been warned to beware of icy roads. Beware of saying anything that might reveal where you live. [vn] It’s a great place for swimming, but beware dangerous currents. [also v -ing]consumernoun a person who buys goods or uses services: consumer demand / choice / rights Health-conscious consumers want more information about the food they buy. a consumer society (= one where buying and selling is considered to be very important) providers and consumers of public services Tax cuts will boost consumer confidence after the re。
人教版高中英语选修九Unit 5 Inside Advertising 教案设计
Unit 5 Inside Advertising本单元的中心话题是广告, 主要内容涉及什么是广告、如何制作有效的广告、广告的效果、广告的语言特点等。
本单元的语言技能和语言知识也都是围绕这个话题设计。
本单元涉及的要点：1）学习了解广告的相关知识、以及广告行业的道德规范。
2）学会表达对事物的不同看法。
3）学习掌握本单元的词汇。
4）复习总结宾语补足语的用法。
Period One: Warming upTeaching Goal:1.to arouse students’ curiosity about plants2.to prepare them for readingTeaching Procedures:Step1. Ask students:Do you have a courtyard garden or some pot plants on your balcony?Ask Ss brainstorm the plant names, write them down, and share them with their classmates.Step2. Put Ss in groups, and ask them to share the interesting plants they have hears or seen. Tips are provided for their discussion:Plants have roots that live in the airPlants eat meatsPlants grow on other plantsPlants are adapted to live in specific environmentPlants do not have flowersPlants need animals to pollinate themA new plant does not always grow from a seedAfter their discussion, the teacher presents Ss some interesting plants:And ask Ss to give some examples they can think about.Step3. When Ss curiosity about plants aroused, the teacher can move on to the reading part.Period Two: Reading ITeaching goal:1.to get students to know the plant exploration during 18th and 19th centuries2.to get students to practice the reading skills of skimming and scanning Teaching Procedures:Pre-reading (step 1-3)Reading (step 4-5)Comprehending (step 6,7)Homework (step 8)Step1. The teacher may get Ss to look at the pictures,and ask:Do you know these plants? Where are they from?Answers are given through PPT, making Ss aware that these commonly-seen plants are not local plants.Step2. Get Ss to think about:How do you think plants have traveled from one country to another?Make Ss discuss it with group members, and report their ideas.Step3.Prediction. Ask Ss to scan the title of the reading passage and the picturesand predict what it is about. It’s an individual work.Step 4.Ask Ss to scan the reading passage quickly and check their prediction. Meanwhile, find out the answers to these question s:1.What is an “exotic” plants?2.Why did James Cook call the bay where his ship stopped “Botany Bay”?3. Why were the sealed glass container called “Wardian cases”?4. What were the names of the people mentioned in the text who collected plants inthe 18th and 19th centuries?Suggested answers:1. A plant comes from another country.2. Because it was the bay Joseph collected many new botanical specimen.3. they were named after the person who invited them.4. Father d’ Incarv ivle, Sir Joseph Banks, Robert Fortune, Father Farges, E H Widson. Step5. Get Ss to skim the reading passage and:1)match the paragraph1-7 and the topics2) find out what happened in the following years:1500BC 1740s 1751 17691784 1833 1843-185918971899Step 6. Ss are required to answer the following questions in groups and report answers to the class.1. Why are there a lot of plant collecting in 18th and 19th centuries?2. What were some of the negative aspects of plant collecting expeditions?3. Why did many plants fail to reach their destinations alive? Can you think any other reasons?Suggested answers:1. Interested in scientific discovery and collecting new plants2. Negative aspects: disease, near-starvation, sever environment, conflicts with local people, plants dying during long trips or seeds failing to grow, pirates, bad weather, not knowing language and customs.3. Possible reasons: lack of fresh water, wrong environment like incorrect temperature, lack of sunlight and rain etc.Step 7. Do Exercise 4 on page 34 .Step 8. Homework.1)Review 2)Do exercise at your workbook.Period Three: Learning About Language (Language points & exercise)Teaching Goal：1. to sum up the new words and expressions and their use2to help students review objectives (direct objective & indirect objective) Teaching Procedures:Step 1. New words and expressions1)date back tovt. 回溯到(开始于,从...的时候存在)Our partnership dates back to (ie We have been partners since) 1960.我们从1960年就合伙了.This castle dates back to Roman times.这个城堡可追溯到罗马时代。
英语：Unit 5《Inside advertising》教案-Reading(新人教版选修9)
Unit 5 Inside advertisingReading---教案Teaching aim：①To know how advertising works；②To master the new vocabulary；③To revise the usage of object complementTeaching important points：To learn and use the vocabularyTeaching difficult points：Reading comprehensionTeaching procedures：Step 1 Leading inUse a popular local advertisement to attract the students’ attention to the topic. Then guide the students to look at the four pictures on Page 41. “What are they telling you?”Step 2 Warming upGo through the warming-up questions to warm up the students. Focus on the two questions:1) Do you think advertisements affect your life in any way? Please give an example.Yes. We often buy what we don’t need much. We sometimes buy what we don’t like because of the lower price….2) Why do you remember some advertisements and not others?I remember some advertisements because of the beautiful pictures, pleasant color,unforgettable shape, moving words and wonderful music…Step 3 Pre-readingDiscuss each of the advertisements on Pages 42 and 43 in pairs.1)What does the advertisement want you to do?Picture 1: It wants us to save water.Picture 2: It wants us to listen to the new radio.Picture 3: It wants us to buy the shoes.Picture 4: It wants us to buy their water.Picture 5: It wants people to protect environment.Picture 6 & 7: They remind us of road safety.2)How does it try to persuade you to do this?They attract our interest, desire, dreams, hope…3)Which advertisements do you think are the most effective? Why? （Various answers）Step 4 Reading1.First reading (the ability to grasp the general idea quickly)Look at the subtitles (and the pictures) to guess the general idea.Q: The text mainly deals with ____________A. how advertising worksB. how to make a advertisementC. how to avoid being controlled by advertisementsD. how to make advertisements effective【答案A】其他几个都是文章的某一个方面。
人教版高中英语选修9《Unit5Insideadvertising》教案
人教版高中英语选修9《Unit5Insideadvertising》教案人教版高中英语选修9《Unit 5 Inside advertising》教案教学准备教学目标Teaching aims: (教学目标)1. To comprehend the passage and improve the reading skills.2. To express different views of an argument.3. To learn about how advertisements work and avoid being controlled by ads.教学重难点Important points:(重点、难点)1. Comprehension of the text.2. Knowledge accumulation of advertising.3. Useful words and expressions.教学过程Teaching procedure:(教学过程)I. Warming upPlease enjoy a video and some pictures and answer some questions.1. Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?2. What are the features(特征) of ads?3. Where can you see ads?设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。
II. Fast reading1. The purpose of the passage is to __________.A. inform us of the fact that there are many advertisementsin or daily life.B. help us understand how ads work and avoid being controlled by them.C. tell us how effective ads areD. show us how effective ads can be made2. Scan the headings of each section and get a general understanding of the text.Sum up the main idea of each sectionSection I (para.1)Section II (para. 2)Section III (para. 3-7)Section IV (para. 8-9)设计意图：快速阅读技能训练。
(英语)人教版选修9教案：Unit5 Inside advertising P2
Unit 5 Inside advertisingPart 1 Teaching Design第一部分教学设计Period 2 A sample lesson plan for Learning about Language(The Object Complement)IntroductionIn this period students will be rewriting the text learned on page 42 first. Then they shall go on to learn how to increase their vocabulary. After that they may be given materials to learn about the object complement and do related exercises.Objectives■To help students learn about the object complement■To help students discover and learn to use some useful words and expressions■To help students discover and learn to use some useful structuresProcedures1.Rewriting the text learned on page 422. Learning how to increase your vocabularyWhat are the steps of increasing your vocabulary?●Be Aware of WordsFirst, try to guess at a word's meaning from its context-that i s, the sense of the passage in which it appears; second, if you have a dictionary on hand, look up the word's meaning immediately.●ReadWhen you have become more aware of words, reading is the next important step to increasing your knowledge of words, because that is how you will find most of the words you should be learning.What should you read?Whatever interests you--whatever makes you want to read.●Use a DictionaryHave your own dic tionaryCircle the words you look upRead the entire entry for the word you look up●Study and Review RegularlyOnce you have begun looking up words and you know which ones to study, vocabulary building is simply a matter of reviewing the words regularly until you fix them in your memory.3. Discovering useful words and expressionsDoing vocabulary exercises is another way to increase your vocabulary. Now go to page 45. Do the three vocabulary exercises to build your vocabulary.4. Understanding what the object complement isExamples of OC with verbs that nameExamples of OC with verbs that express thoughtExamples of OC with verbs that transform5. Revisi ng useful structuresTo revise the Object Complement let’s go to page 46. Do the two grammar exercises to consolidate your learning of the Object Complement.A. to mak6. Closing down by reading more about the object complement句都含有一个能带双宾语的动词副词有：down , upnotice , look at , hear , listen to , 六、宾语＋现在分词：现在分词作宾补，此时在该句型中的宾语即为该分词逻辑上的主的不定式时则表示主动关系。
人教英语选修九 unit 5 inside advertising Reading(课件) (共46张ppt)
Introduction
What is an advertisement?
How do advertisers make effective advertisements?
How effective are advertisements?
KEY WORDS
▪ advertisements ▪ advertisers ▪ effective ▪ ▪ In the passage, the author gives the definition
• Para 1 Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements.
• 甚至在我们穿的有些休闲服上也印着品 牌的名字，这就把我们变成了“移动广 告”。
difficult. ▪ adj. be fit to do / be fit for… ▪ R: 他适合这个岗位。 ▪ adj. He is fit for the position. ▪ R: vt. / vi. Eg. 这条裙子非常适合她。 ▪ The dress fitted her perfectly/well.
group.
It makes sense to make computer game ads _th_a_t_/_w_h__ic_h_ appeal to this group.
针对这个群体制作有吸引力的电脑游 戏广告是有意义的。 makes sense 合理,可行;有意义,说得通 照顾好自己的身体是明智之举。 It makes sense to take care of your health. 你的话毫无意义。
人教新课标英语选修9Unit5Insideadvertising--Section2教案
Unit 5 Inside advertisingPart 2 Teaching Resources第二部分教学资源Section 2 Notes to difficult sentences from Unit 5Inside advertising1．With so many messages from advertisers filling our daily lives，it is important to understand how advertisements work．广告人用如此多的信息冲击我们的耳朵，了解一下广告运作确实重要。
句中with结构作状语，so many messages from advertisers是该结构的逻辑主语，filling our daily lives 是该结构的逻辑谓语，前后是逻辑住谓关系。
With结构的其他例子有：He sat there thinking, with his chin on his hand．他手托下巴，坐在那儿沉思。
He stared at his friend with his mouth wide open．他张大嘴巴凝视着他的朋友。
With production up by 60％, the company has had another excellent year．产量上升了60％, 公司又是一个好年景。
She used to sit reading in the evening with her pet dog her only companion．她从前总爱在晚上坐着看书，她的宠物狗便是她唯一的伙伴。
She stood there chatting with her friend, with her child playing beside her．她站在那儿跟朋友闲聊，孩子在旁边玩。
“I think we can leave with our heads held high,” Eriksson said．“我认为我们可以高昂着头离开，”艾里克松说。
人教新课标英语选修9Unit5Insideadvertising--Section3教案
Unit 5 Inside advertisingPart 2 Teaching Resources第二部分教学资源Section 3 Words and expressions from Unit 5Inside advertisinginformv.告诉,通知vi.检举,告发vt.通知,告诉,向...报告1. I wasn't informed of the decision until too late.等到我得知这项决定时，已经太迟了。
2. Could you please inform me how to go about contacting a lawyer?请您告诉我怎样去联络律师？3. One of the criminals informed against/on the rest of the gang. 有一罪犯告发了同党。
4. Keep me informed (of/about what happens). 有事随时通知我。
5. `Some money is missing.' `Have you informed the police?'｀有些钱不见了.＇｀你报告警方了吗?＇6. Our only resort is to inform the police. 我们唯一的办法就是向警方报案。
7. If you see anything suspicious, inform the police at once.你要是看到什么可疑的东西就马上通知警察。
8. Please inform me by letter of your plans. 请来信把你的计划告诉我。
fit invt.适合(适应)1. A small bottle of liquor, shaped to fit in a pocket.13盎司一瓶的威士忌酒一小瓶酒，形状适合于放在衣服口袋里。
选修九Unit5-Inside-advertising教案设计
本课内容为学生感兴趣的广告话题，而且本文内容与我们日常生活息息相关，教师可以此为契机，教授学生与本文有关的词汇及表达，相信能取得较好的课堂效果。
教学方法
1）自我学习2）合作探究3）启发教学
教学过程
1）采用图片导入，引起学生兴趣，使学生迅速进入本课探讨的主题——广告。
2）教学过程采用自我学习，合作探究，分组讨论、展示等多种方法。
4) put out their ads__________________
5) no more than_______________
6)吸引人们看也能吸引人们来听_______________________________
Part C (during the Class)
Step1Fast reading
The same techniques have been carried over into television advertising. Voices and music have been added to colour and pictures tocatch the ears as well as the eyes. Television ads are repeated over and over again so that the audience sees and hears them many times. Commercial television has mixed entertainment and advertising.
In order not to waste their money, the advertisers must make sure that the advertisements don’t miss their target audience, namely the people the advertisement mean to persuade.
人教新课标英语选修9Unit5Insideadvertising--period1教案
Unit 5 Inside advertisingPart 1 Teaching Design第一部分教学设计Period 1 A sample lesson plan for reading(HOW ADVERTISING WORKS) IntroductionIn this period, after the warming up, students will first be asked to look at an ad and answer questions about advertising. Then they will be helped to read an exposition about how advertising works. The diagram offered can be used in teaching.Three “Warming Up” designs are presented in this book for teachers’ reference. Computer and overhead projector may be used to aid the teaching and learning.Objectives■To help students learn to express different views for argument■To help students learn to read an exposition about advertising■To help students better understand “ads”■To help students learn to use some important words and expressions■To help students identify examples of the object complement in the textFocusAidsMultimedia facilities, tape-recorder, photos, diagramsProcedures1．Warming up⑴ Warming up by defining advertisingGood morning, class! Do you know what is advertising? Do know want to know some inside information about advertising?ADVERTISING is a paid form of communicating a message by the use of various medi a.It is persuasive, informative, and designed to influence purchasing behavior or thought patterns.Now turn to page 42. We shall take HOW ADVERTISE WORKS today.⑵Warming up by learn to use “advertise”Advertise: (v. t.) To give notice to; to inform or apprise; to notify; to make known; hence, to warn; -- often followed by of before the subject of information; as, to advertise a man of his loss.Advertise: (v. t.) To give public notice of; to announce publicly, esp. by a printed notice; as, to advertise goods for sale, a lost article, the sailing day of a vessel, a political meeting.⑶Warming up by looking and sayingWhat are these pictures for?Yes, they are for advertising goods. Could you say something about them? Could you make questions and answers about these pictures?But first let’s go to page 84 for some necessary i nformatio n.2. Pre-reading by looking and answeringLook at the ad on the screen, and answer the following questions;3. Reading for formsRead the text HOW ADVERTISING WORKS to: cut/ the sentence into thought groups, blacken the predicative, darken the connectives and underline all the useful expressions.4. Copying expressions and making sentencesYou are asked to copy all the useful expressions into your notebook after class as homework. You may make your own sentences with each of these expressions.5. Transforming informationRead the text again to find necessary information to complete the table below.6. Reading again to get the main idea of each part of HOW ADVERTISEMENTS WORK7. Closing down by making a diagram of HOW ADVERTISEMENTS WORK and retelling the text with its help8. Closing down by taking a quizI. Complete the summary of the text with one word in each blank.An advertisement is a message ___1__ announcement __2___ informs or influences people ．__3___must pay the media for displaying their ads. In order to __4___ people to do something, __5___often appeal to our hopes and dreams __6___ our emotions ．As __7___ as reaching the right audience with the right technique, __8___ must also place their __9___ in the right medium ．However good an ___10__ is, people are unlikely to be __11___if the product is unsuitable for them ．On the ___12__ hand ，being constantly __13___ to advertisements can help to change our opinions __14___ time ．II. Reading comprehension questions1. A successful advertisement must not _________.A. use a suitable mediumB. appeal to your targetC. persuade people to buy products one is not interested inD. identify its target2. Which of the following would most probably not be a piece of advice offered by a advertisement expert?A. You have to be a big company with lots of money to make TV ads.B. Making your ads funny is sometimes effective.C. Appeal to people’s hopes and dreams in your ads.D. Ads are always paid for and made by business. Appeal to your target Identify your target Use a suitable How effective are advertisements? Product unsuitable being constantly exposed to advertisements3. The expression “to fit in ” in para. 4 means to_______A. To be appropriate to; suitB. To be in conformity or agreement withC. To make suitable; adaptD. To make ready; prepare4. What is the main idea of the last part of the article?A. Advertisements are always effective.B. Advertisements are not effective.C. Advertisements are not always effective.D. Advertisements are both effective and ineffective. (Keys: I. 1. or 2. that 3. Advertisers 4. persuade 5. advertisements 6. or 7. well 8.advertisers 9. ads 10. advertisement 11. persuaded 12. other 13. exposed 14. over II.CDBD)。
英语高三新人教版选修九：Unit 5教案【Reading】
英语高三新人教版选修九：Unit 5教案【Reading】Unit 5 Inside advertisingReading---教案Teaching aim：①To know how advertising works；②To master the new vocabulary；③To revise the usage of object complementTeaching important points：To learn and use the vocabularyTeaching difficult points：Reading comprehensionTeaching procedures：Step 1 Leading inUse a popular local advertisement to attract the students’attention to the topic. Then guide the students to look at the four pictures on Page 41. “What are they telling you?”Step 2 Warming upGo through the warming-up questions to warm up the students. Focus on the two questions:1) Do you think advertisements affect your life in any way? Please give an example.Yes. We often buy what we don’t need much. We sometimes buy what we don’t like because of the lower price….2) Why do you remember some advertisements and not others?I remember some advertisements because of the beautiful pictures, pleasant color, unforgettable shape, moving words and wonderful music…Step 3 Pre-readingDiscuss each of the advertisements on Pages 42 and 43 in pairs.1)What does the advertisement want you to do?Picture 1: It wants us to save water.Picture 2: It wants us to listen to the new radio.Picture 3: It wants us to buy the shoes.Picture 4: It wants us to buy their water.Picture 5: It wants people to protect environment.Picture 6 & 7: They remind us of road safety.2)How does it try to persuade you to do this?They attract our interest, desire, dreams, hope…3)Which advertisements do you think are the most effective? Why? （Various answers）Step 4 Reading1.First reading (the ability to grasp the general idea quickly)Look at the subtitles (and the pictures) to guess the general idea.Q: The text mainly deals with ____________A. how advertising worksB. how to make a advertisementC. how to avoid being controlled by advertisementsD. how to make advertisements effective【答案A】其他几个都是文章的某一个方面。
(英语)人教版选修9教案：Unit5 Inside advertising P3
Unit 5 Inside advertisingPart 1 Teaching Design第一部分教学设计Period 3 A samp le lesson plan for Using Language(KEPPING ADVERTISERS HONEST)IntroductionLanguage is learned to be used in and for communicatio n. So in this period we shall have the students read, listen, speak and write in English, focusing on the advertising, making use of the words, expressions, structur es and topic ideas covered in this unit.Objectives■To help students listen, write and speak about advertising■To help students read the passage KEPPING ADVERTISERS HONEST■To help students rewrite what has readProced ures1. Warming up by seeing looking at a photo of radio advertisementHello, class. Look at this photo. It is one of the Coca Cola Radio Advertisement Tapes. This one isentitled Coke is It!These Coca Cola Adve Tapes, Radio Ads arefrom 1980's. They are Prepared byMcCabb-Erickson as part of the Coke is it!advertising campaig n.You see radio advertising has a long history inthe West.2. ListeningGo to page 47. You are to listen and tick and listen and write.●Pre-listening exercisesWhat service businesses often advertise over the radio? What points are important to consider when makinga radio commercial?●While -listening exercisesListen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear, and answer the questions. Pr ess the "Final Score" button to check your qui z.●Post-listening exercisesWhat are your opinions about these questions?○What elements make a radio commercial really great?○How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question?○How does radio advertising differ from other forms of media including television, newspapers, billboards, and magazines?3. Write an AdvertisementGo to page 48. You are starting a new business, such as lawn-mowing, pet-walking, or baby-sitting. How are you going to get clients? By advertising! Write an advertisement that will make people want to use your service. Try to use words from your spelling lesson in your advertisement.? Do you have experience? Are you more reliable than others in theusiness again if they can trust you, so don't promise to do4. Speaking about advertisements around youNow it is time to talk! Think about the advertisements you have seen and heard in your daily life. Share with your partners your experiences with advertisements around you.5. Reading for formsGo to page 48 and read the text KEPPING ADVERTISERS HONEST to: cut/ the sentence into thought groups, blacken the predicative, darken th e c onnectives and underline all the useful expressions.6. Copying useful expressions and making sentences，prevent false or unsuitable advertising, make laws, preven7. Closing down by w riting, by imitation, a passage of your own based on the textMany schools have rules that forbid us wasting our time at school or at homeMost of us students are decent and honest, and we are as interested as eve ryone else in。
选修九Unit5-Inside-advertising教案设计
教案背景
1面向学生：高中学生2学科：英语
2课时：1
3学生课前准备：
1）阅读有关“广告”的背景材料，为学习本文做好热身。
2）学习本单元有关词汇及表达。
教学目标
情感目标：了解广告相关内容
知识目标：学习本课基础词汇及其表达
能力目标：提高学生阅读理解能力
Newspapers also carry a large amount of display advertising. Most of them is for stores or for various forms of entertainment. Newspapers generally reach an audience only in a limited area. To bring their message to a largeraudience, many who want toput out their adsuse national magazines. Many of the techniques of modern advertising were developed in magazine ads. The use of bright colours, attractive pictures, and short messages is all characteristics of magazine ads. The most important purpose is to catch the eyes. The message itself is usually short, oftenno more thana slogan(标语) which the public identifies with the product.
英语：Unit 5《Inside advertising》教案-Listening and writing(新人教版选修9)
Unit5 Inside advertisingListening, speaking and writing---教案Step 1 ListeningGo to page 47. You are to listen and tick and listen and write.Pre-Listening ExercisesWhat service businesses often advertise over the radio? What points are important to consider when making a radio commercial?While -Listening ExercisesListen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear, and answer the questions. Press the "Final Score" button to check your quiz.Post-Listening ExercisesWhat are your opinions about these questions?What elements make a radio commercial really great?How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question?How does radio advertising differ from other forms of media including television, newspapers, billboards, and magazines?Step2. Speaking about advertisements around youNow it is time to talk! Think about the advertisements you have seen and heard in your daily life. Share with your partners your experiences with advertisements around you.Emergency contraceptive pill advertisement, Student Union Building, VUWGirlfriend magazine billboard, Wellington Railway StationSo, it'd appear that Girlfriend magazine has an NZ edition now.'Girl available for only $3.50.'Sunsilk shampoo advertisement, Wellington Railway Station/VUW Pipitea.'Your Blonde, only brighter' -- Sunsilk, VUW PipiteaStep 3 Writing假设你是一位刚刚大学毕业的广告专业的求职学生，正接受面试，考官要求你口头描述广告的定义以及如何制作有效广告。
人教新课标英语选修9Unit5Insideadvertising--Section1教案
Unit 5 Inside advertisingPart 2 Teaching Resources第二部分教学资源Section 1 Backgrounds for Unit 5 Inside advertising1. Techniques of advertising●Repetition: Some advertisers concentrate on making sure their product is widely recognized. To that end, they simplyattempt to make the name remembered through repetitio n.●Bandwagon: By implying that the product is widely used, advertisers hope to convince potential buyers to "get on thebandwago n."●Testimonials: Advertisers often attempt to promote the superior quality of their product through the testimony ofordinary users, experts, or both. "Three out of four dentists recommend..." This approach often involves an appeal to authority.●Pressure: By attempting to make people choose quickly and without long consideration, some advertisers hope to makerapid sales: "Buy now, before they're all gone!"●Appeal to emotion: Various techniques relating to manipulating emotion are used to get people to buy a product.●Association: Advertisers often attempt to associate their product with desirable imagery to make it seem equallydesirable.●Advertising slogans: These can employ a variety of techniques; even a short phrase can have extremely heavy-handedtechnique.2．Advertising tips●When considering your advertising op tions put yourself in the shoes of your audience. For example if you want to reach the attention of males 18 plus during June you could look at running ads on 5AA during the KG & Cornes segment and further support this by placing ads in the Sports section of Saturday's Advertiser.●Consider your return on investment - to effectively get your advertising message to your audience you may need to placea series of ads across a variety of medi a. Placing a solitary ad in the newspaper may not elicit a strong response.●Keep your message simple and ensure your call to action is clear. What is the most important part you'd like your audience to read or hear and how would you like them to respond? This should form the basis of your ad/s in terms of content, look and feel.。
人教版高中英语选修9 Unit 5《Inside advertising》word单元教案
Unit Five Inside advertising课程标准中的内容标准：本单元的中心话题是广告。
具体内容涉及“什么是广告”，“如何制作有效的广告”，“广告的效果”，“广告的语言特点”以及“广告行业的道德规范”等。
语言技能和语言知识都是依据这一中心话题设计的。
教学细目：1.（情感目标）了解广告的相关知识，以及广告行业的道德规范。
2. (交际) 学会表达对事物的不同看法。
3.（词汇）学习本单元出现的常用词汇的用法。
4.（语法）复习总结宾语补足语的用法。
Part One重点知识点I. 重点单词和词组P. 41Words: persuade, effectivePhrases: in magazines, in any way, keep in mind.P. 42Words: billboard, advertiser, announcement, adolescentPhrases: be exposed to, pass by, come across, attach to, turn into, it makesense, appeal to, fit intoP. 43Words: feature, conscience, worthy, corporation, afford, expense, via, generate, response, stereo, subsequentlyPhrases: grab the attention of, rely on, run out, have no use forP. 48Words: dishonest, inappropriate, alcoholic, tobacco, promote, immoralPhrases: make statementP. 49Words: decent, ethical, offending, beware, consumerPhrases: be flood with, be ware ofP. 50Words: trustworthy, containPhrases: be protected from, opinion ofPart Two单元目标检测I. 根据下列句子意思用所给词的正确形式或所给汉语填空（1X20=20’）1.The a__________ period is one's best time, so we shall make full use of it.2.Some of the more advanced __________(特征) of the software make the new versionextremely popular.3.After he had committed the crime, his c__________ was troubled.4.We drove along a muddy l__________ to reach the farmhouse.5.She felt she was not __________(受尊敬的) to be on the stage with all theseglamorous people.6.__________（随后）, new guidelines were issued to all employees as a responseto the question.7.Don't you think it's i__________ to leave thousands of children without aneducation?8.Medical e__________ can be quite high if you are not insured.9.He quoted the words of another famous leader in r__________ to the journalist'squestion.10.The textbooks you use should be a__________ to the level of the students.11.The news program came to us __________(通过) satellite.12.The new ambassador is more __________(成熟) than his predecessor.13.We've had several phone calls already this morning from __________(广告商).14.Decision makers do not have a blank __________(纸) upon which they can inscribetheir own policy proposals.15.Howe was turning into an __________ (酒鬼)because of the stress of his job.16.Some people found his jokes funny but others were deeply o__________.17.The ban on cigarette advertising will upset the t__________ corporation.18.Young people’s awareness of environmental issues is p__________ throughpublicity material.19.It was very d__________ of you to lie to them about your qualifications.20.Leave a spare key with a t__________ neighbor.II. 用所给词的词组适当形式填空（1X10=10’）1.You'd better go home before your money _______________.(run)2.Your speech didn't _______________ (come); nobody understood your opinion.3.The office _______________(flood) applications for the job last month.4.He _______________ (use) a single glove so he threw it out of the window.5.The United Nations _______________ (appeal) the people of the developedcountries for aiding those of the backward countries.6.The country ________ (govern) elected representatives of the people.7.Another trip abroad this year is ____________(question) because we have enoughmoney.8.Her mind __________ (occupy) alarming questions.9.Would you please ____________(substitute) me tomorrow?10.The children have been _________(comfort) me through all of this.III．语法填空（2X10=20’）阅读下面材料，在空白处填入适当内容（每空1个单词）或括号内单词的正确形式。
人教版高三英语选修9Unit5Insideadvertising全单元教案
Unit 5 Inside advertisingLecture 1 words and expressionsTeaching aims: make the Ss to master the following words and expressions. Teaching important points: wordsTeaching difficult points : the differences between wordsRise and raise worth , worthy and worthwhileTeaching methods: pair and group workTeaching steps:I，words1.advertise v.advertise sth. advertise for sth/sbn. advertisement answer an advertisementplace/ put/ run/ publish/ insert an advertisement for sthrminform sb of sth make sb informed of sth3.expense at one’s expenses4.rely on =lean on =depend on5.responsein response to respond to6.fashioncome into fashion in fashiongo out of fashion adj. fashionableII. difference between words1.wortha.sth be worth +moneyb.sth be well worth doingworthya.sth be worthy of + nb.sth be worthy {of being doneto be doneworthwhilea.It is worthwhile to do sth /doing sthb.It is worth one’s while.2. rise raiserise vi. 不用被动语态。
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人教版高中英语选修9《Unit 5 Insi de advertising》教案Teaching plan of unit 5 inside advertising人教版高中英语选修9《Unit 5 Inside advertising》教案前言：英语作为在许多国际组织或者会议上都是必需语言，几乎所有学校选择英语作为其主要或唯一的外语必修课。
英语教学涉及多种专业理论知识，包括语言学、第二语言习得、词汇学、句法学、文体学、语料库理论、认知心理学等内容。
本教案根据英语课程标准的要求和教学对象的特点，将教学诸要素有序安排，确定合适的教学方案的设想和计划、并以启迪发展学生智力为根本目的。
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教学准备教学目标Teaching aims: （教学目标）1.To comprehend the passage and improve the reading skills.2.To express different views of an argument.3.To learn about how advertisements work and avoid being controlled by ads.教学重难点Important points:（重点、难点）prehension of the text.2.Knowledge accumulation of advertising.eful words and expressions.教学过程Teaching procedure:（教学过程）I. Warming upPlease enjoy a video and some pictures and answer some questions.1.Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?2.What are the features（特征） of ads?3.Where can you see ads?设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。
II. Fast reading1.The purpose of the passage is to __________.A. inform us of the fact that there are many advertisements in or daily life.B. help us understand how ads work and avoid being controlled by them.C. tell us how effective ads areD. show us how effective ads can be made2.Scan the headings of each section and get a general understanding of the text.Sum up the main idea of each sectionSection I （para.1）Section II （para. 2）Section III （para. 3-7）Section IV （para. 8-9）设计意图：快速阅读技能训练。
通过寻读，训练学生有目的、有选择地快速观览，寻找所需要的信息的能力。
通过回答主旨问题，学生对文章的内容、结构和作者的写作意图有了一个整体印象。
通过让学生分段并总结段落大意，培养学生归纳主旨和概括能力III. Detail readingRead part 1 and answer questions.Task 1 Answer the question.Where do they advertise?Task 2 Translate the sentenceEven some of the casual garments we wear have brand names attached to them which turn us into walking advertisements.Read part 2 and answer questions.Task11.All of the following facts about an ad in Paragraph 2 are mentioned except its ______.A. definitionB. meansC. advertisersD. target audience2.Who advertises?3.Why do they advertise?Task2 Fill in the table.What is an advertisement? An advertisement is a 1.______________________ that informs or influences people.Read part 3 and answer questions.Task1 Answer the question.1.The example of the adolescent boys in the third paragraph shows us ________.A. which group is the target of the computer gamesB. it is important for the advertisers toidentify the target audienceC. that young people are more likely to buy computer gamesD. it makes sense to make computer games ad that appeal to adolescent boys2.How do they decide where to advertise?Task2 Fill in the table.How do advertisers make effective advertisements? Identify your targetAdvertisers 2 _______________________ and findout as much as possible about them, which 3___________ for decisions about what type of advertising techniques to use with this group.Appeal to your target In order to 4 ________ people to do something, advertisements often appeal to our hopes and dreams or our emotions.Use a suitable medium As well as reaching the right audience with the right technique, advertisers must also 5____________. Obviously, cost will play a big part in this decision.Task3 Translate the sentences1.Some advertisements appeal to people’s desire to save are more likely to be noticed if they are funny.2.As well as reaching the right audience with the right technique，advertisers must also place their ads in the right medium.Task4 Retell this part by using the information given.How do advertisers make effective ads?1） Identify the target （pay…for…, be wasted, reach, in other words, having identified, as much as possible, fit into, form the basis for）2） Appeal to the target （in order to, appeal to, some, desire, others, are more likely to, conscience, worthy citizen.）3） Use a suitable medium （as well as, audience, technique, medium, play a big part in, television ads, a big corporation, afford, on the other hand…）Read part 4 and answer questions.Task1 Answer the question.1.Does advertising work?Task2 Fill in the table.How effective are advertisementsHowever good an advertisement is,people 6 ______________ be persuaded if the product is unsuitable for them. On the other hand,7______________________ to advertisements can help to change our opinions over time.Task3 Translate the following sentences.On the other hand，being constantly exposed to advertisements call help to change our opinions over time.设计意图：由于课文长，信息量大，要求学生分部分默读课文，对课文进行深入细致的理解。