牛津英语高中4模块知识点归纳总结Unit1 Advertising
牛津版英语必修4 unit1 Advertising
Unit 1 Advertising[抛砖引玉]广告，顾名思义，“广而告之〞，它是20 世纪高度发展的行业。
一个妙趣横生、令人回味无穷的广告可使产品的品牌留给观众或读者无限的遐想，并由此销售额倍增。
如：“包揽天下〞宣传生活中各式各样的包，真让人感到言有尽而意无穷。
“不打不相识〞这那么打字机广告更是幽默风趣。
但是，如果产品的广告不能准确地表达产品的内容，翻译不准确，正如本单元的发乳广告本想表达“ X puts life into dry hair 〞( 某某发乳产品可使干发生辉)，经过不贴切的翻译后，在国外市场上意思变为了“ X puts living things into dry hair〞( 某某发乳产品可使干发生虫)，那令人尴尬难堪的结果可想而知，自然是产品走投无路。
可见，准确无误的翻译在跨国文化的交际中的地位十分重要。
从另一个角度来讲，通过学习本单元，我们还可以得到一些有关广告方面的知识，更好的了解产品的性能、质量的优劣。
[指点迷津]A. 单元重点新词透视1. 谈谈 advertise、advertisement和advertising 的用法● advertise 是动词，既可当及物动词使用，亦可用作不及物动词，意为“〔在报纸、广播、电视上〕为〔产品等〕大做广告〞。
We should advertise for someone to look after our children .我们应登广告找一个照看孩子的人。
如果你想凭借某种媒体做广告，要注意与 advertise 所搭配的介词。
◆ advertise in newspapers / magazine 意为在报纸或杂志上做广告。
She advertised for her lost son in the evening paper .他在晚报上登广告寻找丢失的儿子。
◆ advertise on / radio / TV 意为“在广播电台或电视上做广告。
译林牛津高一英语模块4 Unit 1 Advertising 知识点详解教案
模块4Unit 1 Advertising重点单词1. persuade vt. 说服，劝服persuasive adj. 有说服力的【常见搭配】【名师点拨】persuade sb. to do sth.指成功地说服某人做某事；advise sb. to do sth. 指建议某人做某事。
【即时演练】A: 用常见搭配填空1. We _____________________ his foolish plan.2. He _____________________ lending him all my savings.3. Finally, his friend _____________________ give up the dangerous trip.【答案】1. persuaded him out of 2. persuaded me into 3. persuaded him toB: 单选(2012全国卷I) If she doesn't want to go, nothing you can say will _______ her.A. persuadeB. promiseC. inviteD. support【解析】句意：如果她不想去，你说什么也劝服不了她。
persuade“说服，劝服”；promise “允诺，答应”；invite“邀请”；support“支持”。
【答案】A2. cure vt. 治愈，治疗n. 治愈，疗程；疗法；对策，克服的方法【常见搭配】◆This new medicine will cure you of your cough.这种新药会治好你的咳嗽。
◆ A certain cure for this illness is not found yet.这种病尚无有效的治疗方法。
【词义辨析】【即时演练】Drivers around the world wonder if there is a ______for the rising price of oil.A. wayB. medicineC. cureD. method【解析】句意：全世界的驾驶员都想知道是否有方法应对不断上涨的油价。
牛津高中英语模块四第一单元单词详解.ppt
• You're meant to(= you are supposed to)pay before you go in. 你要先交钱才能进去。
• international airlines • 国际航空公司
• an airline pilot • 航空公司飞机驾驶员
• drug
• noun
• an illegal substance that some people smoke,inject, etc. to give them pleasant or exciting feelings （吸食、注射等的） 毒品，麻醉药
• He shone the flashlight around the cellar. • 他用手电筒往地窖各处照了照。
• to polish something; to make something smooth and bright 擦亮；擦光 VN
• He shined shoes and sold newspapers to make money.
反光；照耀 V • The sun shone brightly in a cloudless sky. • 太阳在无云的天空中明亮地照耀着。 • Her eyes were shining with excitement. • 她兴奋得两眼放光。
• to aim or point the light of a lamp, etc. in a particular direction 把…照向；使…光投向 VN
advertisement for a prosperous society. • 肮脏的街道和无家可归现象决不是繁荣社会的景
象。
译林牛津高一英语模块4-Unit-1-Advertising-知识点详解教案
模块4Unit 1 Advertising重点单词1. persuade vt. 说服，劝服persuasive adj.有说服力的【常有搭配】persuade sb. to do sth.说服某人做persuade sb. into (doing) sth.说服某人做persuade sb. out of (doing) sth.说服某人停止【名师点拨】persuade sb. to do sth.指成功地说服某人做某事；advise sb. to do sth.指建议某人做某事。
【即时演练】A:用常有搭配填空1.We _____________________ his foolish plan.2.He _____________________ lending him all my savings.3.Finally, his friend _____________________ give up the dangerous trip.【答案】 1. persuaded him out of 2. persuaded me into 3. persuaded him toB:单项选择(2012 全国卷 I) If she doesn't want to go, nothing you can say will _______ her.A. persuadeB. promiseC. inviteD. support【剖析】句意：若是她不想去，你说什么也劝服不了她。
persuade“说服，劝服”；promise “承诺，答应”； invite “邀请”； support“支持”。
【答案】 A2. cure vt. 治愈，治疗n. 治愈，疗程；疗法；对策，战胜的方法【常有搭配】cure sb. of a disease / cure sb治’愈s某disease人的疾病a cure for a disease一种疾病的治疗方法undergo a cure接受治疗cure sb. of纠正某人的恶习◆ This new medicine will cure you of your cough.这种新药会治好你的咳嗽。
牛津高一英语模块四unit1单词讲解 [牛津版]
![牛津高一英语模块四unit1单词讲解 [牛津版]](https://img.taocdn.com/s3/m/440f10ef5ef7ba0d4a733b99.png)
0模块四单词讲解unit 11.advertise v. advertiser登广告者，广告客户advertising广告业，广告advertisement广告，做广告I advertised my car for sale. 我登广告卖车子。
Jobs are advertised in the papers. 在报纸上有招聘广告。
advertise for sth. 登广告寻找He advertised for a secretary/ a job. 他登广告招聘一名秘书/谋求一份工作。
advertisement companymake /put an advertisement in the newspaper 在报纸上登广告2. share (n.)We must do our share for our country. 我们必须为国家做我们的一份贡献。
share price 股价(vt) share the same fate 遭受同样的命运。
share sth. with sb. 与别人共用或合用某物，分派share in 分享，分担share sth. (out) among/between sb. 将某物平均分配，均分shareable 可分摊的，可分享的，可分担的sharer共同收受者，分配者，参与分配或分红者He is really a friend of mine. He would _____ his last penny with me. (D)A. costB. lendC. supportD. share3. promote(promoted promoting)The instructor was promoted to /to be professor. 那位讲师升为教授。
The boss promoted him to the post of chief accountant. 老板提他为会计主任。
高一牛津英语M4U1 知识点
M4U1 Words and Expressions1.advertising n.做广告；广告活动；广告业●advertise sth.为……登广告;登广告宣传……●advertise for 登广告征求或寻找某物或某人●advertisement n 广告;宣传2.persuade vt(1)说服，劝说①成功说服某人做某事persuade sb. to do sth.=persuade sb into (doing) sth.②说服某人不要做某事persuade sb. not to do sth=persuade sb out of (doing) sth(2)使信服persuade sb. of sth.that●n persuasion 说服力，说服●adj persuasive 有说服力的，劝导性的辨析advise与persuadepersuade表示已说服，强调结果。
advise意为“劝说某人做某事”,但是结果未知。
advise sb to do sth=try to persuade sb. to do sth.3.cheat (1)vt. cheat one’s way into 以欺骗方式做某事(2)n cheat(s) 作弊行为(3)cheat sb. (out )of sth.骗取某人某物(4)cheat in／at sth.在……中作弊(5)cheat sb. into doing sth.哄骗某人做某事ment (1)vi 评论发表观点、意见(2)n 评论，观点、意见●comment on=make commments on 评论●ask for comment征求意见●without comment不必多说●no comment无可奉告5.mean (1)vt.打算mean to do sth打算做某事●mean sb to do sth 打算让某人做某事●had meant to do=mean to have done 本打算做某事●be meant for sb/sth意图是，专为...(2)vt.意味着mean doing sth 意味着...(3)vt.意思是by means of 借助...手段，依靠...方法(4)by all means可以;当然行;没问题(5)by no means绝不By no means should we give up.●表示否定的介词短语，或者副词位于句首,句子部分倒装in no case=at no time=in no way= under no circumstances其他用法●mean no harm/offence/disrespect 无意伤害●He is too mean to buy a gift for his wife 刻薄的吝啬的6.①fall for sth上...的当②fall for sb 喜欢③fall apart 崩溃;土崩瓦解;破碎;破裂④fall in love with爱上;喜欢上⑤fall back 后退;撤退;减少⑥fall behind落后;跟不上⑦fall over 摔倒;被..绊倒7.cure vt.治愈，治疗n.治愈，疗程；疗法;对策，克服的方法●cure sb/sth治愈某人/某种疾病; 解决（问题）●cure sb of a disease =cure sb's disease 治愈某人的病●cure sb of bad habits 纠正某人的恶习● a cure for ...的治疗方法，对策辨析cure与treatcure表示治愈，指结果treat表示治疗，指过程treat sb. for sth...8. aim (1)vt.aim at sb/sth 瞄准某人/某物（用枪）sb aim at doing sth =aim to do sth 力图做某事sth be aimed at (doing) sth 目的在于.(2) n. with the aim of... 以...为目标without aim=aimlessly漫无目的的achieve one's aim 达到目的9.benefit ●vt. sth benefit sb某物使某人受益●vi. sb benefit from/by sth 某人从某物中获益●n. to one's benefit对某人有益的是●sth. benfited from sthbe of benefit = be beneficial to对…有好处for sb's benefit= for the benefit of sb 为了…的利益●adj. beneficial 有益的,有用的10.promote (1)提升Because of his excellent work, he was soon promoted to be sales manager(2)促销The company is promoting its new products in some of the majorshopping malls at home.(3)宣传，推广He toured the country promoting the new farming technology(4)推动，促进The introduction of the new technology has greatly promotedthe development of the local economy●promote sb from…to…把某人从……提升为……●be/get promoted 被提升为……●n.promotion 促销;提升;晋升;促进11.consult1) vt像…咨询2）vt 查询3）vi 商量●consult sb about sth.就某事咨询某人●consult with sb about/on sth.与某人商量某事●consult a dictionary查字典consultant顾问•refer to, look up, consult都可以用来表示“查阅,参考”的意义,但是其宾语有所不同: •consult (refer to)+a book / dictionary ●look up sth in a book / dictionary12.recommed1）vt 推荐介绍recommend sth to sb向某人推荐某物recommend sth forrecommend sb for推荐某人做某职位recommend sb as 推荐某人为2）vt 劝告建议recommend sth 建议…recommed sb to do sth建议某人做某事recommed doing sth建议做某事recommed that…(should) do虚拟语气n. recommendation推荐，介绍信●John recommended that the man referred to be put into prison,who broke into a house and killed the family●注意：recommend后没有人作宾语时，直接用动名词，如接人作宾语，则用动词不定式作宾补。
牛津高中英语模块4知识点总结
4模块Unit1 Advertising重点短语1.b.awar.o.知道, 明白, 意识......I want you to be aware of the sItuatIon before It effects you.我希望在情况影响你前,你能察觉到。
2.pla.trick.o.欺骗, 捉.I'll give him play tricks on me, the low-down thing! He'll go straight down to the police station!这狗东西, 在我跟前使巧, 送他公安局去！3.believ.i.. 信任, 相..........4.b.bore.wit.对……感到厌.5.appea.to迎合，对……有吸引......Blue and red appeal to me, but I don’t like Gray or yellow蓝色和红色投我所好然而我不喜欢灰色和黄色。
6.tric.s.int.doin.sth诱使某人做某.7.b.satisfie.wit.对……感到满......Think about the misforture of others that you may be satisfied with your own lot 想想别人的不幸,你可以对自己的命运感到满足e.to对……习以为常, 习惯.There are a few verbs which fit into both groups and a hyphenmay be used to show the distinction还有一些动词适合于上述两种情况,可用连接号表示这种区别9.fal.fo.上……的当, 受…….......I can't believe you would fall FOR that old trick.我不相信你会上那老把戏的当。
译林牛津高一英语模块4-Unit-1-Advertising-知识点详解教案.doc
模块 4Unit 1 Advertising重点单词1. persuade vt. 说服，劝服persuasive adj.有说服力的【常见搭配】persuade sb. to do sth.说服某人做persuade sb. into (doing) sth.说服某人做persuade sb. out of (doing) sth.说服某人停止【名师点拨】persuade sb. to do sth.指成功地说服某人做某事；advise sb. to do sth.指建议某人做某事。
【即时演练】A:用常见搭配填空1.We _____________________ his foolish plan.2.He _____________________ lending him all my savings.3.Finally, his friend _____________________ give up the dangerous trip.【答案】 1. persuaded him out of 2. persuaded me into 3. persuaded him toB:单选(2012 全国卷 I) If she doesn't want to go, nothing you can say will _______ her.A. persuadeB. promiseC. inviteD. support【解析】句意：如果她不想去，你说什么也劝服不了她。
persuade“说服，劝服”；promise “允诺，答应”； invite “邀请”； support“支持”。
【答案】 A2. cure vt. 治愈，治疗n. 治愈，疗程；疗法；对策，克服的方法【常见搭配】cure sb. of a disease / cure sb治’愈s某disease人的疾病a cure for a disease一种疾病的治疗方法undergo a cure接受治疗cure sb. of纠正某人的恶习◆ This new medicine will cure you of your cough.这种新药会治好你的咳嗽。
苏教牛津译林高中英语模块4_Unit1_知识拓展：Advertising
知识拓展：AdvertisingWhat is advertising?Advertising is a way to get your message to your desired audience. But in order to do that, you must first have a plan. This plan has many facets, including your marketing goal, advertising strategies creative and media, implementation, evaluation, and budget.What is your marketing goal?Your marketing goal is basically what you want. Do you want X amount of people to visit your city this year or season? Do you want to increase sales an X amount? Is there a problem you need solved, like filling rooms mid-week? Once you determine what it is you’re looking for, you can then determine who you want to speak to and what you want to say to them. This, then becomes your advertising strategy.How do you build an advertising strategy?The first four questions you want to ask yourself are:•Who are you trying to reach?•What do you want to say to them?•How, when and where are you going to reach them?•Why have you chosen the steps you have selected?Who are you trying to reach?The audience you want to reach is your target market. In order to determine your target market, you will need to do a little research. You will want to know what the consumer thinks about your city, resort, or product and your competition. It is extremely important to know who your audience is, so you can create the right message for the right person. There are several ways to discover your audience, which is detailed in the research portion of the educational series. It may be helpful to categorize your consumer in order to market to the correct group. Some questions to ask yourself during the research process are:•Location - where does your consumer live? Urban or rural environment? Out of State? In a specific city? Far away or close by?•Age - Is your consumer between the ages of 25-54 or 34-54? Are they younger or older?•Marital/Family Status - Are they married? Single? Do they have kids? How many? What ages?•Income - Does your consumer make $30,000 per year or $100,000?•Life stage - At what stage of life are they? Are they newlyweds just beginning their life together, empty nesters (children are grown and gone), retired?•Travel Patterns - How many times a year do they visit and during what season?What do you want to say?Now that you’ve narrowed you r target audience, you can begin the process of deciding what it is you want the consumer to know or think about you. This is called the creative process or strategy. While there may be many ways to position your product or service, you should always try to appeal to the needs and wants of your target consumer, which again you will find from your research. Once you understand their needs, you can then create a message inviting them to visit your area or resort. Some questions you may want to ask yourself during this process are: •Why would the consumer visit/stay here? Is it a special event? A great deal? A chance to relax? Lots of activities?•What does the consumer need to know about you? A historical place? A new place? You have something no one else has?•What does the consumer want to do when they stay here? Research has shown that certain people like to do similar activities. Can you put a package together that groups these activities?•When might they be more likely to visit?•It is important not to focus on too many things, because then your message gets too confusing. Pick a topic and focus on that.Developing Your Creative StrategyIn its simplest form, your creative strategy needs three things:•What benefit are you promising, what’s your selling pro position?•Who are you making it to?•Why should they believe you?And you can put all that in a sentence or two:Ads will target women, 25-54, and convince them that Wisconsin is the place to vacation because it offers a relaxing getaway in beautiful surroundings.How do you reach your audience?There are numerous options to choose from when you are deciding how to advertise. What are your tactics? What approach do you want to use? This will become your media strategy.•Newspaper•Direct Mail•Brochures•Coupons•Handouts or Flyers•Radio•Magazines•TV•Outdoor, such as billboards•Special promotions or packages•Partnering with another tourism business or tourism area•Internet MarketingThe medium you choose will depend on what your target audience will see and where they turn to for information, as well as your budget constraints. The educational series on creating and buying media details more about planning and buying media, but here are some of your media choices.。
牛津高中英语模块四Unit1AdvertisingReading部分讲解
牛津高中英语模块四Unit1 Advertising Reading局部讲解。
胡玉杰Ma Chang Middle School Shu Yang County Jiangsu Important expressions and phrases1 persuade sb (not) to do sth:劝说⋯.去做⋯..persuade sb into(out of) doing sth:劝说⋯⋯不要做⋯⋯.persuade sb that / of sth:使某人相信⋯2. used to 过去常常经常现在不做了be used to sth /doing sth 习惯⋯⋯..习惯做⋯⋯⋯..be used to do sth 用来⋯⋯⋯..做⋯⋯⋯..3 .believe in 相信信任4 be meant to do sth:旨在做⋯⋯；应该做⋯⋯①The program is meant to show the different stages of the progress.②I think the police are meant to protect people.5. affect vt 影响effect n 影响have⋯⋯..effect on/upon对⋯⋯.有⋯⋯影响。
6.protect⋯..from⋯⋯.保护⋯⋯.免于〔危害〕7. innocent: adj. (1) 无罪的，清白的(2) 天真的，纯真的innocence:n. 无罪，清白；纯真be innocent of sth: 没犯⋯⋯罪He was innocent of murder.他没犯谋杀罪。
an innocent girl: 一个纯真的女孩8.make a fool of sb: 愚弄⋯⋯fool sb into doing sth: 欺骗某人做⋯⋯be no fool: 为人精明①You should not make a fool of yourself with this joke.②Don’t be fooled into believing into their promises.③She is no fool in this case. She has earned much with great efforts.9. be proud of对⋯⋯.感到骄傲take pride of对⋯⋯.感到骄傲。
高中英语 牛津模块四Unit1 Advertising重点短语和好句必背
M4U1短语和好句必背1.persuade sb to do sth 说服某人做某事2.persuade sb into doing sth说服某人做某事3.try to persuade sb to do sth尽力劝某人做4.be used to sth/doing sth习惯于…5.be used to do sth被用来做某事ed to do sth 过去常常做某事7.do research on 做研究8.share sth with sb和某人分享…9.believe in 信任；相信…有好处10.be meant/intended/designed to do 目的11.be meant/intended/designed for为...准备的12.mean/intend sb to do sth 打算让某人做某事13.mean to do sth 打算做某事14.mean doing sth 意味着15.What do you mean by…. 你…是什么意思？16.protect …from 保护…免受17.be aware of…意识到18.even if/though 即使19.cure sb of sth 治愈某人某病20.fool sb into doing sth 欺骗使做某事21.trick sb into doing sth 哄骗某人做某事22.trick/cheat/fool sb out of sth骗走某人某物23.play tricks/jokes on sb 捉弄某人24.be proud of/take pride in以…自豪25.feel pleased with 对…感到高兴26.make comments on sth对…评论ment on sth 对…评论28.make a connection with 把…联系起来29.be connected with 与…有关30.connect A with B 把A 与B 相连接31.be connected with 与….有关32.fall for 上当，爱上33.fall behind 落后，落伍34.fall down 绊倒，跌倒35.fall in love with sb 爱上某人36.serve the public 为公众服务37.aim to do sth /aim at doing 争取做某事38.be aimed at doing sth 目的是…旨在39.deal with 处理，对付，涉及40.encourage sb to do sth 鼓励某人做某事41.benefit the public 使公众受益42.be of benefit to/be beneficial to对..有益43.for the benefit of 为了…的好处44.When it comes to….当谈到…时45.all at once：同时；突然46.once in a while 偶尔，间或47.recommend/advise sb to do sth48.recommend/advise/suggest doing sth49.recommend/advise/suggestthat-clause+(should )+v50.have sb/sth in mind 心中想着某人/某事51.keep sth in mind 记住某事52.have sth on one’s mind 担忧某事53.be determined to do sth 决心做某事54.determine to do sth 决定去做某事55.appeal to sb for sth 为某事呼吁某人56.appeal to sb to do sth 呼吁某人做某事57.appeal to sb 投合某人58.be concerned about/with对…关心59.be concerned with: be related to 与…有关60.concerning 作介词= about61.As far as I’m concerned 就我个人而言62.an approach to sth/doing sth 做某事的方法63.ways/methods/means of doing sth做某事的方法64.agree with sb on sth 就某事同意某人65.at a high/low price 以高/低价66.on sale 出售，削价出售67.for sale 待售68.be most popular with：be very popular with69.be attractive to…对…有吸引力70.make sure that…确定…71.figure out 弄清楚，算出72.get sb to do sth/have sb do sth叫某人做..73.in advance 提前，预先74.react to…对…作出反应（to是介词）75.get sth across to sb 向某人传达76.get down to sth/doing sth开始做某事77.get over 克服，痊愈78.get through 完成，通过（考试/议案），接通电话，度过79.get along with 与…相处，进展80.get in 进入，收割81.put together 汇集，组装82.cause/do damage to 对…造成损害83.discourage/keep/forbid sb from doing sthstop/prevent sb (from) doing sthforbid sb to do sth 阻止某人做某事84.urge sb to do sth 敦促某人做某事urge that （从句中多用动词原形）85.provide sb with sth /provide sth for sb86.supply sb with sth/supply sth to sb87.offer sb sth /offer sth to sbrm sb of/about sth 告知某人某事89.be bored with/ be tired of 对…厌倦90.take turns to do sth轮流做某事91.hold one’s breath 屏住呼吸92.in public places 在公开场所93.in public 公开地the public 公众94.at one’s service 听候某人吩咐95.be responsible for对…负责96.in one’s opinion 依某人看97.pick up 拾起；便宜买到；非正规学会；染上；接某人，取某物；整理，收拾；继续（故事/谈话）；收听；逐渐恢复；98.within the reach of …在够得着的范围99.a variety of 各种各样的100. vary from….to 从…变化…不等101. once upon a time: long long ago 很久以前好句必背：1.Nowadays, we can find advertisements almostwherever we go.2.We are so used to them that we often do not evenrealize how many we see and hear in a day.3. A commercial advertisement is one whichsomeone has paid for to advertise a product orservice.4.PSAs are often run for free, and are meant toeducate people about health, safety, or any otherproblem that affects public welfare. 5.There are laws to protect people fromadvertisements that cheat people.6.This statement tries to fool you into assuming thatthe toothpaste cures bad breath, yet it does not say that!7.The grocery just hopes that when you read the ad,you will feel pleased with the nice comment,remember the words ‘freshest food’, and make amental connection with the food in the grocery.8.Not all ads play tricks on us though.9.All of these ads are meant to benefit the publicand you can often learn a lot by following theadvice they give.10.When it comes to advertisements, we must all useour intelligence and not be a slave to them.11.Where do you think these ads should be placed?12.You must have a clear aim and an audience inmind.13.It is important to figure out what you want to tellthe audience and what you are trying to get themto do.14.In order to determine your audience, you willneed to do a little research and analysis inadvance.15.It is very important to know your audience so youcan create the right message for the right people.16.It is important to always try to appeal to theaudience in order to get them to react in a certainway.17.There are lots of different ways to get yourmessage across when you are putting together anad campaign.18.This is why we have chosen anti-smoking as thesubject of our ad campaign.19.Many people think that smoking is cool orenjoyable, but they are not fully aware of thedamage that it does to their health.20.We want to shock people into realizing that manysmokers die all too soon from illnesses anddiseases related to smoking.。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
13. These ads deal with large social issues.
这些广告处理大量的社会问题。
14. In my opinion, this may have harmful effects.
在我看来，这可能会产生有害影响。
15. What they don’t mention is how bad these things can be for our teeth.
指定一特别委员会处理此事.
11. commit suicide/a crime自杀/犯罪
12. be intended for为……而打算
13. be concerned with对……关心
Evidently, there is another motion tobe concerned withand that is the propagation of the modulation envelope
还有一些动词适合于上述两种情况,可用连接号表示这种区别
9. fall for上……的当，受……骗
I can't believe you would fall FOR that old trick.
我不相信你会上那老把戏的当。
10. deal with处理，对付
Appoint an ad hoc committee todeal withthe affair
重要的是总是试图吸引观众的方式作出反应。
21. What parts of this issue would they care about or be concerned with?
这个问题的哪些部分他们会关心或关心？
22. The way you choose to advertise should depend mainly on your target audience and which kinds of ads reach that particular group best.
19. agree with sb. on sth.同意某人的意见
20.hold one’s breath屏住呼吸
21. in public在公共场所
22. at one’s service听候某a disease治愈某人的病
24. be proud of以……感到自豪
6. Even if an ad does not lie, it does not mean it tells you the complete truth.
即使广告不撒谎，这并不意味着它会告诉你完整的真相。
7. All of these ads are meant to be helpful, and you can often learn a lot by following the advice they give
牛津英语高中4模块知识点归纳总结Unit1 Advertising
重点短语
1. be aware of知道，明白，意识到
I want you tobe aware ofthe sItuatIon before It effects you.
我希望在情况影响你前,你能察觉到。
2. play tricks on欺骗，捉弄
这家公司已制造出一种新的声光装置。
18. according to根据
Gasoline now costs an average of $3.15 a gallon, seven cents shy of the record set last May,according toAAA.
据美国汽车协会的数据，汽油现在的平均价格是每加仑3.15美元，仅比去年五月的记录低了七美分。
25. even if即使
Don’t neglect old friends,even ifyou no longer need them. ——AESOP
即使你不再需要老朋友，也不要怠慢他们。——伊索
26. at a low price以低价格
27. be popular with受某人欢迎
28. senior high高中
Think about the misforture of others that you maybe satisfied withyour own lot
想想别人的不幸,你可以对自己的命运感到满足
8. be used to对……习以为常，习惯于
There are a few verbs which fit into both groups and a hyphenmaybe used toshow the distinction
47. persuade sb into doing / to do sth说服某人做某事
48. have/keep/hold sth. in mind把……记住
重点句型
1. We are so used to them that we do not even realize how many we see and hear in a day.
老板就可以选择合适的产品来生产，这是预期的是最流行的一种与消费者
9. Also important are the sales targets.
同样重要的是销售目标。
10. If they want to become the market leader, the company must ensure that their product is of high quality.
I'll give himplay tricks onme, the low-down thing! He'll go straight down to the police station!
这狗东西，在我跟前使巧，送他公安局去！
3. believe in信任，相信
4. be bored with对……感到厌倦
29. be of good / high quality高质量
30.be on sale在销售中
31. make an announcement宣布
32. keep away from远离
33. No comments不加评论，无可奉告
34. bad breath口臭
35. be similar to和……相似
您选择的方式宣传应该主要取决于您的目标受众，哪些类型的广告达到特定组最好的。
重点语法:直接引语和间接引语
4模块Unit 2 Sporting events
重点短语
1. share with与…分享
2. every four years每四年，每隔三年
3. take part in参加
The students all dressed up totake part inthe New Year's Eve masquerade
显然，还应当考虑另外一种运动，那就是调制包络的传播。
14. get sth across传达
15. be particular about对……挑剔
16. soft drink软饮料
17. come up with提出，拿出
The company HAScome up witha new acousto-optical device
我们主张自立更生。
42. be responsible for对……负责
43. in one’s opinion依某人看
44. warn sb. against
45. attract/catch/draw one’s attention吸引..注意力
46. take turns to do sth.依次做某事，轮流做某事
如果他们想成为市场领导者，公司必须确保他们的产品是高质量的。
11. That is why we are considering repackaging our chocolate bar as well.
这就是为什么我们正在考虑重新包装的巧克力棒以及。
12. Not all ads play tricks on us though.
5. appeal to迎合，对……有吸引力
Blue and redappeal tome, but I don’t like Gray or yellow
蓝色和红色投我所好然而我不喜欢灰色和黄色。
6. trick sb into doing sth诱使某人做某事
7. be satisfied with对……感到满意
他们没有提到这些东西是多么糟糕，可以为我们的牙齿。
16. Have you ever regretted not having snapped those unforgettable moments?
你有没有后悔没有呵斥那些难忘的时刻？
17. Unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.
19. In order to determine your audience, you will need to do a little research.
为了确定你的听众，你将需要做一些调查。
20. It is important to always try to appeal to the way the audience will react.
我们习惯了他们，我们甚至不知道我们一天看到和听到有多少
2. A commercial advertisement is one which someone has paid for to promote a product or service.