商英案例分析caferoma

企业文化管理的成功案例一个咖啡连锁店的故事

企业文化管理的成功案例一个咖啡连锁店的故事企业文化管理的成功案例：一个咖啡连锁店的故事一、引言在当今竞争激烈的商业环境中，企业文化管理成为了成功的关键因素之一。

本文将以一个咖啡连锁店为例，探讨其在企业文化管理方面的成功案例，并分析其中的关键要素和实施方法。

二、背景介绍咖啡连锁店“Aroma”成立于2002年，如今已发展成为一家全球领先的咖啡连锁品牌。

其成功的背后，离不开对企业文化的精心管理。

Aroma坚信，优秀的企业文化能够激发员工的潜力，提升服务质量，增强品牌竞争力。

三、关键要素1. 价值观的明确Aroma将“创造人与咖啡的完美相遇”作为公司的价值观，并将其融入到每一个员工的工作中。

员工们被鼓励用热情和专业的态度对待每一位顾客，从而实现品牌的承诺。

2. 员工培训与发展Aroma注重员工的培训和个人发展，为每一位员工提供专业的咖啡知识培训和技能提升机会。

他们还鼓励员工参与团队建设和领导力培养课程，以激发员工的潜力并提高员工的满意度。

3. 激励机制Aroma设立了多种激励机制，例如表彰优秀员工、提供个人发展机会、奖励创新和团队合作等。

这些激励措施不仅增强了员工的工作动力，还促进了员工之间的合作和团队凝聚力。

四、实施方法1. 充分沟通与参与Aroma重视与员工的沟通和参与，定期组织员工大会、分享会和团建活动，让员工参与公司决策的过程。

这不仅增强了员工对公司的归属感，还提高了员工对企业文化的认同度。

2. 建立积极的工作氛围Aroma致力于创造积极向上的工作氛围，通过举办团队活动、员工庆生会和员工感恩日等活动，增强员工之间的合作和友谊。

这种积极的工作氛围激发了员工的创新潜力，推动了企业文化的发展。

3. 建立反馈机制Aroma建立了完善的员工反馈机制，包括定期的绩效评估、360度评估和员工满意度调查等。

这些反馈机制帮助企业了解员工的需求和意见，并及时采取措施解决存在的问题，从而不断提升企业文化管理水平。

五、成功案例分析经过多年的努力，Aroma成功地建立了一种独特的企业文化，并获得了丰硕的成果。

CaferomaReport商务英语关于咖啡的案例分析

CaferomaBusiness English Report2012.5.8Table of Contents1. Introduction 12. Discussion 23. Recommendations 34. Conclusion 5IntroductionCaferoma, a well known brand of coffee, is owned by the Pan European Food and Drink Company (PEFD), based in Turin, Italy. It is promoted as an exclusive ground coffee for gourmets. Its image is that of an Italian-style coffee. It has a strong full-bodied-style coffee. It has a strong full-bodied flavor and a slightly bitter taste. It costs more per 100 grams than almost every other ground coffee product on the supermarket shelves.In the last two years, Caferoma’s share of the European quality ground coffee market has declined by almost 25%.By the pie chart we can that Top five European coffee brands’ market share has increased by almost 25%. There are several reasons for this: Consumers has become less loyal to brands and are more willing to trade down to lower-priced coffee products. Competing brands of Italian-style ground coffee at much lower price have cut into Caferoma’s market share. And it does not give the impression of being up-to-date and contemporary.Possible solutions: Change Caferoma’s image to appeal to a different market segment. Reduce the price to make it more competitive. Devise a new advertising campaign. Sell Caferoma’s under different brand names at lower prices. Sell Caferoma coffee for supermarkets to package andsell under their own labels. Bring out an instant coffee or decaffeinated product under the Caferoma brand. Allow selected manufacturers of coffee equipment to use the brand on their goods for a licensing fee, of course.Finding1.Pricing solution: Reducing the price properly and we should consider the product's cost before we change the sale price.2.Advertising solution: Strengthen the advertising promotion.3.Brand solution: Improving the brand image. Sell Caferoma with a minor change or free gift under different brand names at lower prices.The above 3 solutions have their each benefits and shorts. So I will tell you some of their advantages and disadvantages.No matter which solutions we choose, they also have their each benefits and shorts.First, we decrease the coffee price within our limits that the changed sale price is not less than the cost price. So we not only improve the market competitiveness but also promote the marketing turnover. But at the same time, it will take the mistake to consumers that the quality of our products may be declined, what’s more, some customers could think we improve the original profits.Second, advertising is one of the most important part in market share. So we should strengthen the advertising promotion. For example, launchan advertising campaign to introduce our Caferoma coffee to general people and let them know it’s special characters deeply. However, everything has it both ways and advertising is not an exception. Many people may think the ads are not worth in trusting and most businessmen spread the false products information to people. So they don’t believe ads, which will make our promotion frustrated.Third, brand image is also very important. We should establish and improve the brand image and arouse the customers’ brand awareness. At the same time, we could sell coffee with a free gift or a minor change. Besides bring out an instant coffee under the Caferoma brand. I think it’s a good way to improve our brand image. Through analyzing these above solutions, I think our main consumers are the middle-income people, which grow the market turnover greatly and expand the marketing. But from the other hand, we lose the up-market. In a word, we could build two marketing direction that is up-market and middle-income market.Last, I believe we can halt the decline and make more profits if we follow the solutions.RecommendationI think the most typical reason is that we didn't do the advertising right. Our life is so full of advertisements. Advertising is a paid-form of presentation or promotion of goods and services. It is non-personal in nature, and the promoter must be identified. Advertising's role is to createa positive image of a product or service by influencing the behavior of target customers. We cannot walk down the street, ride on a bus, watch television or read our emails without seeing advertisements. If the advertisement is not attracting at all, who would like to drink our coffee? So the most important thing that we should do immediately is to improve the advertising.There are several ways for us to do it better. Here, I have three recommendations. First, the person who is invited to play a role in the advertisement should be well-known enough. He (or she) would be expected to be a star. People always spend a lot of time searching the information of their herons. They will feel very happy if they use the same shampoo and eat the same food as those stars. What will happen if people see LADY GAGA is drinking our coffee? Of course they will go to the supermarket and buy a same one. Although it may cost us a lot, I believe it will bring us more.The second recommendation is that the TV ads should be telecasted in a right time. You may ask me “what is that?" Actually it means those hours in which most of people are watching TV. We all know that it is just a waste of time and money if an advertisement has no audience at all. According to the reason that I have mentioned, we should alwaysremember to try our best to choose a right time for our ads now. The bigger the number of people who have watched our ads, the bigger the number of people who would buy our coffee because they will no more drink a coffee that they have never seen before than go to a place that they have never heard.Finally, we should send the ads to any places we can—— not only on televisions, but also on motorways, on buses and even on the walls of those shopping malls. Handing out the leaflet is another excellent way because it's cheap and easy. All that we need to do is design a pattern, print them out and ask some people to hand the leaflet out. According to my experience, this would never cost us a lot. When there are enough advertisements in the outside world, we don't need to worry about anything. We can just sit on our own chairs and waiting for the customers.Since I have explained a lot, it is obvious that advertising is the most important thing. I believe the coffee will be sold much better if we put more efforts to the advertisement.ConclusionAccording to the information, we know that in the last two years, Caferoma’s share of the European quality ground coffee m arket has declined by almost 25%. It has become a serious problem now. Obviously, to solve the problem, some measures should be taken. We have explainedthe advantages and disadvantages of the measure. To sum up, many ways can contribute to solving this problem, but the advertising may be most effective.。

MBA案例分析之雀巢咖啡海外经营成功策略

MBA案例分析之雀巢咖啡海外经营成功策略MBA案例分析之雀巢咖啡海外经营成功策略雀巢咖啡在世界上很多国家获得了成功，其在日本的成功尤具有代表性，意义非同寻常。

雀巢在日本的成功，在很大程度上应归功于其名称。

雀巢咖啡这个名称，用英文念起来，在语尾上有点绕舌，而以德语、法语或日语念起来，是以开放音收尾，就相当响亮。

特别是在日文广告中作为结束语，在读音上更富有音韵，极富吸引力。

在日本语尾以开尾音a、e、o结束的商品的销售都比较成功。

有人从很多类似这样的偶然现象中总结出一条规律：产品名称的发音，是形成商品畅销的因素之一，尤其是不同国家、不同发音的系统，对于商品的销售会造成不同的结果。

同时，雀巢公司在日本市场采取了循序渐进的长期战略。

采取这种做法的原因在于雀巢咖啡的高价位令相信它的广告而愿意去购买的人都望而生畏。

当时大众的平均薪水每个小时约为180日元，而一瓶咖啡却要花去两个小时的薪水。

加上日本人过去没有饮用咖啡的习惯，雀巢咖啡的销售很快趋于饱和。

应该说，这种没有弹性空间的价格根本经不起任何风浪的打击，然而，1964年，巴西发生空前大霜害，咖啡产量只有往年的1／3，许多品牌的咖啡都面临不得不涨价的局面，一些小品牌咖啡在原材料上涨的瞬间便消失得无影无踪，雀巢咖啡尚有余力维持原价。

一年后，雀巢公司得到了一个确定情报，当年的咖啡会丰收，这是一个极好的促销机会，雀巢咖啡利用首先获得信息的优势，机灵地率先降价，从350日元降到290日元。

这一招使日本人的咖啡的消费量大幅提高，即溶咖啡的市场增长率当年达到20％。

对雀巢公司而言，最不可思议但又是最聪明的做法是黑色标签的使用。

一瓶56克的咖啡售价虽高达350日元，很多人却愿意把它拿来作为赠送别人的礼品。

人们看中的不是别的，而是这独具特色的黑标签，因为在当时，黑标签的雀巢咖啡作为礼物，被认为是相当贵重的。

雀巢咖啡的黑标签被设计成黑底白字，这种黑白对应生辉的视觉差给人明朗的商品形象，加上它的包装厚重、高贵，作为礼品自然容易被人看重。

国际商务星巴克案例中行英文对比[精品]

国际商务星巴克案例中行英文对照案例：国际化的星巴克Case 1: United Kingdom: 案例一：英国：Starbucks Coffee Company Ltd (UK) is a wholly-owned subsidiary of Starbucks Corporation of the US, which is the world's largest retailer and roaster of specialist coffee.星巴克咖啡公司（英国）是星巴克公司在美国，这是世界上最大的零售商和专业咖啡烘焙的全资子公司。

It is the market leader of branded coffee shops in the UK.这是英国品牌咖啡店市场领导者。

(Caterersearch 2006) （Caterersearch 2006）In May 1998, Starbucks entered into the UK by the acquisition of sixty-five Seattle Coffee Company stores (Starbucks UK Home Page). 1998年5月，星巴克进入英国由六五西雅图咖啡公司收购店（星巴克英国主页）。

It acquired the Seattle Coffee Company in exchange for about 1.8 million shares of common Starbucks stock, or about ￡50.8 million (Holmes 1998).收购以换取约1.8亿股股票共同星巴克，西雅图咖啡公司或有关五千零八十零点零万英镑（霍姆斯1998年）。

Starbucks re-branded the purchased Seattle Coffee stores in the year following their purchase.星巴克重新购买的品牌在今年西雅图咖啡以下的商店购买。

CaferomaReport 商务英语关于咖啡的案例分析

CaferomaBusiness English Report2012.5.8Table of Contents1. Introduction 12. Discussion 23. Recommendations 34. Conclusion 5IntroductionCaferoma, a well known brand of coffee, is owned by the Pan European Food and Drink Company (PEFD), based in Turin, Italy. It is promoted as an exclusive ground coffee for gourmets. Its image is that of an Italian-style coffee. It has a strong full-bodied-style coffee. It has a strong full-bodied flavor and a slightly bitter taste. It costs more per 100 grams than almost every other ground coffee product on the supermarket shelves.In the last two years, Caferoma’s share of the European quality ground coffee market has declined by almost 25%.By the pie chart we can that Top five European coffee brands’ market share has increased by almost 25%. There are several reasons for this: Consumers has become less loyal to brands and are more willing to trade down to lower-priced coffee products. Competing brands of Italian-style ground coffee at much lower price have cut into Caferoma’s market share. And it does not give the impression of being up-to-date and contemporary.Possible solutions: Change Caferoma’s image to appeal to a different market segment. Reduce the price to make it more competitive. Devise a new advertising campaign. Sell Caferoma’s under different brand names at lower prices. Sell Caferoma coffee for supermarkets to package andsell under their own labels. Bring out an instant coffee or decaffeinated product under the Caferoma brand. Allow selected manufacturers of coffee equipment to use the brand on their goods for a licensing fee, of course.Finding1.Pricing solution: Reducing the price properly and we should consider the product's cost before we change the sale price.2.Advertising solution: Strengthen the advertising promotion.3.Brand solution: Improving the brand image. Sell Caferoma with a minor change or free gift under different brand names at lower prices.The above 3 solutions have their each benefits and shorts. So I will tell you some of their advantages and disadvantages.No matter which solutions we choose, they also have their each benefits and shorts.First, we decrease the coffee price within our limits that the changed sale price is not less than the cost price. So we not only improve the market competitiveness but also promote the marketing turnover. But at the same time, it will take the mistake to consumers that the quality of our products may be declined, what’s more, some customers could think we improve the original profits.Second, advertising is one of the most important part in market share. So we should strengthen the advertising promotion. For example, launchan advertising campaign to introduce our Caferoma coffee to general people and let them know it’s special characters deeply. However, everything has it both ways and advertising is not an exception. Many people may think the ads are not worth in trusting and most businessmen spread the false products information to people. So they don’t believe ads, which will make our promotion frustrated.Third, brand image is also very important. We should establish and improve the brand image and arouse the customers’ brand awareness. At the same time, we could sell coffee with a free gift or a minor change. Besides bring out an instant coffee under the Caferoma brand. I think it’s a good way to improve our brand image. Through analyzing these above solutions, I think our main consumers are the middle-income people, which grow the market turnover greatly and expand the marketing. But from the other hand, we lose the up-market. In a word, we could build two marketing direction that is up-market and middle-income market.Last, I believe we can halt the decline and make more profits if we follow the solutions.RecommendationI think the most typical reason is that we didn't do the advertising right. Our life is so full of advertisements. Advertising is a paid-form of presentation or promotion of goods and services. It is non-personal in nature, and the promoter must be identified. Advertising's role is to createa positive image of a product or service by influencing the behavior of target customers. We cannot walk down the street, ride on a bus, watch television or read our emails without seeing advertisements. If the advertisement is not attracting at all, who would like to drink our coffee? So the most important thing that we should do immediately is to improve the advertising.There are several ways for us to do it better. Here, I have three recommendations. First, the person who is invited to play a role in the advertisement should be well-known enough. He (or she) would be expected to be a star. People always spend a lot of time searching the information of their herons. They will feel very happy if they use the same shampoo and eat the same food as those stars. What will happen if people see LADY GAGA is drinking our coffee? Of course they will go to the supermarket and buy a same one. Although it may cost us a lot, I believe it will bring us more.The second recommendation is that the TV ads should be telecasted in a right time. You may ask me “what is that?" Actually it means those hours in which most of people are watching TV. We all know that it is just a waste of time and money if an advertisement has no audience at all. According to the reason that I have mentioned, we should alwaysremember to try our best to choose a right time for our ads now. The bigger the number of people who have watched our ads, the bigger the number of people who would buy our coffee because they will no more drink a coffee that they have never seen before than go to a place that they have never heard.Finally, we should send the ads to any places we can—— not only on televisions, but also on motorways, on buses and even on the walls of those shopping malls. Handing out the leaflet is another excellent way because it's cheap and easy. All that we need to do is design a pattern, print them out and ask some people to hand the leaflet out. According to my experience, this would never cost us a lot. When there are enough advertisements in the outside world, we don't need to worry about anything. We can just sit on our own chairs and waiting for the customers.Since I have explained a lot, it is obvious that advertising is the most important thing. I believe the coffee will be sold much better if we put more efforts to the advertisement.ConclusionAccording to the information, we know that in the last two years, Caferoma’s share of the European quality ground coffee m arket has declined by almost 25%. It has become a serious problem now. Obviously, to solve the problem, some measures should be taken. We have explainedthe advantages and disadvantages of the measure. To sum up, many ways can contribute to solving this problem, but the advertising may be most effective.。

产业组织学英国咖啡市场案例分析报告

英国咖啡市场第五小组案例分析报告2013年10月目录一、雀巢公司在英国咖啡市场的主导地位 (3)二、广告和促销投入构成市场障碍 (3)（一）对英国咖啡市场的整体分析 (4)（二）主要生产商的巨额广告促销投入 (5)（三）新进入者在广告和促销方面面临着进入壁垒 (6)（四）证明：主要生产商的广告和促销投入能够构成市场进入障碍 (6)三、广告和促销活动成为企业竞争优势的来源 (8)（一）一般性视角分析 (8)（二）基于英国咖啡市场的特定分析 (9)四、新产品开发和产品改进的作用 (9)（一）一般性视角分析 (9)（二）基于英国咖啡市场的特定分析 (9)五、英国咖啡市场中的价格竞争 (10)（一）价格竞争 (10)（二）获取市场份额的竞争手段 (10)六、雀巢公司高利润与英国咖啡市场有效竞争 (10)（一）市场集中度 (10)（二）规模经济 (11)（三）进入壁垒 (11)七、英国咖啡市场中结构、行为、绩效之间的关系 (13)（一）市场结构对市场行为的影响 (13)3 1.................................................................................. （二）市场行为导致市场绩效．一、雀巢公司在英国咖啡市场的主导地位雀巢公司能够在英国咖啡市场长期占据主导地位，与其多方面的因素有关。

具体而言，我们从成立时间、产品质量、品牌策略、产品种类、产品研发等五个方面进行深入的分析。

1、成立时间早：雀巢公司成立于1939年，是现存商家中最早进入英国咖啡市场的，具有先进入者的优势。

比其他竞争者更了解市场，更早的占据了市场份额，有助于后期发展。

2、高品质：雀巢独有的技术，工艺使其能够制造出高质量的产品。

大多数的供应商也承认雀巢的高质量产品不是其他生产者能够轻易替代的、长期稳定、领先的产品质量为其品牌战略奠定了坚实的基础。

消费者在对市场上提供的不同咖啡品牌的价格与质量的综合比较中，认可了雀巢咖啡。

THANKS!
Solutions
Research and Repositioning
Promotion Brand Stretching Distribution Channel
Do you think Caferoma is … Expensive?
% of people answering ‘yes’ 60
批注本地保存成功开通会员云端永久保存去开通
Presentation
Caferoma
Content
Background Information
Problems and Reasons
Solutions
Background Information
Company and Main Product:
Endorsement
Public Relations
Brand Stretching：
Instant coffee (similar price to other bra (coffee beans ,coffee cups cafetieres, percolators and so on.)
Caferoma, a well-known brand of coffee, is owned by PEFD, a company based in Turin, Italy.
Brand Image:
Italian style
Ground coffee Strong and slightly bitter taste
Value for money? 43
Good quality?
Old-fashioned Exciting?
70
80 23

商业伦理案例麦当劳咖啡案例分析

关于利益相关者
角度分析
关于行业标准和企业责任关于咖啡温度
麦当劳公司斯特拉·里贝克律师、法院同行业的餐饮公司新闻媒体
利益相关者
咖啡温度
麦当劳向消费者提供高温度180℃—190℃之间的高温咖啡，只是考虑了咖啡顾问提出的“咖啡在180-190摄氏度是口感最好的”的建议，看起来是为了消费者能够享用到最佳口味的咖啡，根本目的还是为自己的品牌贴金——麦当劳销售的咖啡符合咖啡专家对最佳口味咖啡的定义。我觉得这是一种自以为是的行为，因为麦当劳并不是经过对消费者意愿、偏好习惯、饮用时的情境等方面的调查分析来决定咖啡温度。消费者在麦当劳消费咖啡的时候对其温度并没有选择权，很少有消费者愿意冒着被烫伤的危险去追求麦当劳咖啡的口味。
咖啡温度
在欧美各国格调高雅的咖啡沙龙，冲调和品尝咖啡都是一门艺术，为了追求最佳品位和口感，咖啡的温度的确是至关重要的因素之一。但是麦当劳是低档廉价的连锁快餐店，其主顾是来去匆匆的工薪阶层，不可能有那么多闲情逸致。麦当劳的咖啡品质平淡无奇，每年售出10亿杯咖啡，凭借的是铺天盖地的促销广告、遍布全球的3万多家连锁店，快捷方便和价格低廉，而不是其咖啡芳香迷人，温度滚烫，口感绝佳。市场调查统计显示，购买其咖啡的顾客大约一半左右并未在店内饮用，而是携带至车上或抵达办公室后才开喝。另外麦当劳使用的咖啡杯，是暗中柔弱无骨、廉价简陋的一次性纸杯，很容易意外失手导致咖啡泼洒。因此，如果咖啡滚烫，缺乏法律警告，极易给毫无心理准备的消费者造成无妄之灾。正因如此，全球快餐业各巨头皆有自知之明，不敢以格调高雅的咖啡沙龙自居，先后主动降低了咖啡的引用温度。唯独麦当劳自命不凡，不知天高地厚，不顾事故频发和顾客投诉，执迷不悟，没有采取任何措施降低咖啡的温度，终于引发了这场轰动全球的司法大案。

浦东咖啡馆案例分析

Question 2
And we kown, there are manycompetitors, they have similar products,so Li should concentrate on his coffee and become outstanding 3. Improving the utilization rate of non-currunt asset Li purchased many non-current asset and the depreciation is too much, but they didn't bring corresponding benifit or change the layout of customer area, service area ,glass display counters ect.
Question 2
1.Depreciation 2.Increase of inventories 3.Increase of payables
Question 2
The profit is after deducting all the costs and expenses from revenue, with accrual principle.In this case,some of the costs and expenses not paid or received yet. When we compute profit, the amortization or depreciation is treated as an expense and thus deducted, but neither of them causes a cash outflow. The movement of inventories and payables, receivables, or loans impacts the flow of cash, but have nothing to do with profit. All these contribute to the difference between net profit and cash flows.In this case, when we calculate cash flows, we need to add back depreciation, increase in trade payables and deduct increase in inventories, repayment of loans from operating p上涨。 5.消费：外带很少，年销售额930000，平均人均消费50元，总体：亏损，但现金流增加

商务英语(案例分析)

The great Atlantic and pacific tea company BackgroundFounded：（建立）1859 by George Huntington Hartford and George GilmanHeadquarters:（总部）Montvale, NJNumber of Stores：（连锁店)395Retail Banners：（零售旗帜）A&P， Waldbaum's, The Food Emporium， Super Fresh, Pathmark and Food BasicsAnnual Sales Volume：（年销售量)$8.8 billion of Total Sales for fiscal year 2009 ended February 27， 2010Scope of Operations:（经营范围）8 U。

S. states （Connecticut， Massachusetts, New York, New Jersey， Pennsylvania， Delaware，Maryland），Virginia， and the District of ColumbiaOwn Brands:（自己的品牌有）America's Choice, America’s Choice Healthy Kids，Hartford Reserve, Live Better Wellness, America’s Choice Gold, Smart Price， Greenway, Via RomaNearly 150 years ago， The Great American Tea Company opened a store on Vesey Street in New York City and began selling tea， coffee and spices at value prices. Soon stores sprung up all around the metropolitan area and salesmen took their wares to the road in horse—drawn carriages bound for New England, the mid-west and the south。

商法经典案例

商法经典案例在商法领域中，经典案例往往能够为我们提供宝贵的经验和教训。

其中一起备受关注的案例就是著名的“McDonald's咖啡烫伤案”。

这起案件发生在1992年，当时一位名叫斯特拉拉·李伯曼的顾客在一家美国McDonald's餐厅购买了一杯咖啡，不料在倒入咖啡时不慎将热咖啡泼洒到自己身上，导致身体受伤。

李伯曼之后提起了诉讼，起诉McDonald's未在咖啡杯上标明咖啡温度过高，且要求赔偿医疗费用以及精神损失。

这起案件最终引起了广泛的争议，一方认为李伯曼应该对自己的不慎负责，另一方则认为McDonald's在提供咖啡时应该确保顾客的安全。

最终法院裁定McDonald's需支付李伯曼高额的赔偿金，这也让这起案件成为商法领域的经典案例之一。

这起案例告诉我们在经营过程中，商家必须确保产品的安全性，特别是涉及到顾客的健康和安全问题。

在提供商品或服务时，商家应当尽到必要的注意和义务，确保顾客不会因为产品质量或者使用过程中出现的问题而受伤或受损。

另一起商法经典案例是苹果公司与三星的专利侵权案。

这起案件始于2011年，苹果公司起诉三星侵犯其在智能手机和平板电脑领域的多项专利，要求三星停止销售侵权产品并支付数十亿美元的赔偿金。

这场官司经过多年的诉讼和调解，最终在2018年达成和解协议。

这起案件成为商法领域的经典案例，也引发了对于知识产权保护的深入讨论。

这起案例告诉我们在商业竞争中，必须尊重他人的知识产权，不得擅自复制或使用他人的专利、商标等。

商法经典案例的研究不仅能够帮助我们了解法律的适用和司法实践，更能够引起我们对商业道德和商业规范的深思。

商家和消费者在商业活动中应该遵守法律法规，维护公平竞争的市场环境，保护自己的合法权益。

在商法领域，经典案例的研究和分析能够帮助我们更好地理解法律的适用和司法判决的逻辑，提升自身的法律意识和商业素养。

商法经典案例的探讨，也为我们提供了宝贵的经验和教训，帮助我们在商业活动中避免法律风险，保护自身的权益和利益。

国外顶尖商学院MBA案例分析英文PPT模版

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This file ‘PowerPoint Timesaver’ contains a large number of preformatted dummy slides that are ready to be copied and pasted onto your own presentation for further processing, thereby dramatically reducing lay-outing and formatting time ensuring consistency of lay-out throughout your presentation The structure of the slides is conform: Headings: 20 points Bold Verdana Sub-headings 16 points Verdana Bullet slides according to template (automatic), jump-in with Tab, jump-back with Shift-Tab Text 14, 12 or 10 points Verdana Footnotes 8 points Verdana

星巴克案例分析商务英语

16.7
View Starbucks by SWOT
OPPORTUNITIES
Co-branding with other manufacturers of food and drink, that they provide new products, e.g. tea, icecream. Strategy alliance to expand its product and distribution portfolio New products and services that can be retailed in their cafes, such as Fair Trade products. The company has the opportunity to expand its global operations, to make a new market. Potential new market is quite huge, such as China, India, South America.
16.8
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THREATS
Who knows if the market for coffee will grow and stay in favor with customers, or whether another type of beverage or leisure activity will replace coffee in the future?
16.6
View Starbucks by SWOT
WEAKNESSES
High price products that it can’t accepted by the ordinary. Good customer experience also means a waste, such as espresso will be thrown away if it’s not served within 10s, Coffer beans are donated 7day after coming out of vaccumsealed packs. The organization is dependent on a main competitive advantage, the retail of coffee. This could make them slow to diversify into other sectors should need arise. The turnover is only 60% considerably less than 150~200% in other firms in the good service business. Very little investigation in advertising.

商务英语企业兼并收购案例分析

3. Properly regard the acquisition and catch every possible chance for development.
Kraft: at all costs
For The Kraft, once successful, its global position will surpass the Nescafe, becoming the world’s biggest food company with a total revenue over $50 billion. In addition, this acquisition will also successfully help Kraft make for its absence in the candy market.
1. It is not the strongest of the species that survive, but the one most responsive to change: Only with a sense of change, can the enterprises survive in the competition. 2. The companies need proper management.
benefits influence
problems
1. 2. 3.
Help Kraft step into the candy market to seize the higher ground
Enhance Kraft’s strength in newly-born market Cadbury can learn Kraft’s marketing experience in developing countries continue to expand their candy kingdom.

商英案例分析cafroma(最终)

Solution: We can not only consider the price, we also should make some strategy. For example, If one person buy 10 cups of coffee, l think we should give one to two cups of coffee. We also can use the membership card system, if he or she has the VIP card, then he or she enjoy discounts. It is also a way to make the price lower.
Disadvantage:
It needs to invest a large amount of capital material resources and labor power .
First, the person who is invited to play a role in the advertisement should be well-known enough. He (or she) would be expected to be a star. People always spend a lot of time searching the information of their herons. They will feel very happy if they use the same shampoo and eat the same food as those stars. What will happen if people see Eason Chen is drinking our coffee? Of course they will go to the supermarket and buy a same one. Although it may cost us a lot, I believe it will bring us more.

英国商业法律案例分析(3篇)

第1篇一、背景介绍ABC有限公司（以下简称“ABC公司”）是一家成立于英国的大型跨国企业，主要从事电子产品研发、生产和销售。

XYZ公司（以下简称“XYZ公司”）是一家成立于英国的小型电子配件制造商。

2018年，ABC公司与XYZ公司签订了一份为期三年的采购合同，约定ABC公司每年向XYZ公司采购一定数量的电子配件，总金额约为500万英镑。

合同签订后，ABC公司按照约定支付了首期款项，并开始从XYZ公司采购电子配件。

然而，在合同履行过程中，双方因产品质量、交付期限等问题产生了纠纷。

ABC公司认为XYZ公司提供的电子配件存在质量问题，导致其产品无法正常销售，要求XYZ公司承担违约责任。

XYZ公司则认为，ABC公司未能按照合同约定支付后续款项，也构成违约。

双方协商无果，遂诉至英国法院。

二、案例分析1. 合同法适用根据英国合同法，合同纠纷案件首先应适用合同法的相关规定。

在本案中，ABC公司与XYZ公司签订的采购合同属于典型的不动产买卖合同，应适用英国合同法的相关规定。

2. 违约责任的认定（1）ABC公司的违约行为根据合同约定，ABC公司应按照约定支付采购款项。

然而，在合同履行过程中，ABC公司未能按照约定支付后续款项，构成违约。

（2）XYZ公司的违约行为根据合同约定，XYZ公司应保证提供的电子配件符合质量要求。

然而，ABC公司认为XYZ公司提供的电子配件存在质量问题，导致其产品无法正常销售，构成违约。

3. 损害赔偿的计算（1）ABC公司的损失由于XYZ公司提供的电子配件存在质量问题，ABC公司无法正常销售产品，导致其遭受了经济损失。

根据合同约定，ABC公司有权要求XYZ公司赔偿其损失。

（2）XYZ公司的损失由于ABC公司未能按照约定支付采购款项，XYZ公司也遭受了经济损失。

根据合同约定，XYZ公司有权要求ABC公司赔偿其损失。

4. 合同解除根据英国合同法，当一方违约达到一定程度时，另一方有权解除合同。

在本案中，由于ABC公司和XYZ公司均存在违约行为，双方均可向对方提出解除合同的要求。

【管理】案例研究：英国咖啡市场.doc

案例研究：英国咖啡市场产品和消费者咖啡主要有两种类型：需要过滤的“烘焙和研磨咖啡”和只需加热水即冲即饮的“速溶咖啡”。

速溶咖啡约占英国咖啡消费量的90%，大大高于其他任何国家。

英国的速溶咖啡种类包括：蒸干颗粒咖啡、冷凝颗粒咖啡和咖啡粉（见表1），它们以含咖啡因和不含咖啡因两种形式出现在市场上。

近年来，冷凝颗粒咖啡（冷凝能很好地保持咖啡的味道）和不含咖啡因（反映了消费者渴望健康的生活方式）非常流行。

1990年英国市场上的咖啡品种超过200种。

表1 速溶咖啡的市场份额情况%1986 1990蒸干颗粒咖啡58 58冷凝颗粒咖啡18 28咖啡粉24 141990年英国的速溶咖啡零售总额约为6亿英镑，达到80年代末的最高水平。

尽管咖啡近几年比茶叶受欢迎（1970年咖啡与茶叶的饮用比例为3.7 ：1，1989年该比例为2 ：1），然而目前咖啡市场已经是成熟的市场。

市场结构供给者英国速溶咖啡的供给量为雀巢公司所控制。

1990年该公司的“雀巢”产品系列的销售量占该行业零售总量的47%，销售额占56%。

在六七十年代，该公司的市场份额曾一度受到其他品牌产品的冲击，特别是通用食品公司的“Maxwell House”和布鲁克邦德公司的“Red Mountain”，以及许多零售商自有品牌的产品。

在70年代末，雀巢公司的市场份额降至40%以下，但它通过灵活的促销方式和不断推出新产品，重新获得原来的市场地位。

表2给出了1990年英国整个速溶咖啡供给的市场份额，以及主要品牌所占有的市场份额。

英国的速溶咖啡市场既存在生产者品牌，也存在零售商自有品牌。

雀巢公司完全以生产者品牌提供产品，布鲁克邦德公司也是如此。

通用食品公司既以生产者品牌提供产品，也以零售商自有品牌提供产品，前者占到通用咖啡的3/4。

而另外一家主要的咖啡生产企业，Lyons Tetley公司则几乎全部以零售商自有品牌供应市场。

表2 英国咖啡市场的供应商和主要品牌的市场份额（1990）%销售额销售量雀巢公司56.0 47.5Nescafe 40.8 35.7Nescafe decaffeinated 2.9 2.4Nescafe Gold Blend 7.1 5.3Nescafe Gold Blend decaffeinated 2.4 1.7Nescafe Blend 37 1.3 1.0其他 1.5 1.4通用食品公司24.7 24.9 品牌销售额：19.5 18.0 Maxwell House 8.7 8.7Maxwell House decaffeinated 0.5 0.5 Kenco 2.3 1.8 Kedco decaffeinated 1.1 0.8 Café Hag 4.0 3.3 其他 2.9 2.9 自有品牌 5.2 6.9布鲁克邦德公司 5.7 5.7 Red Mountain 4.6 4.6 Red Mountain decaffeinated 0.7 0.7 其他0.4 0.4续表%销售额销售量Lyons Tetley公司8.3 12.8自有品牌8.3 12.8其他供应商 5.3 9.1合计100.0 100.0品牌分析雀巢56.0 47.5通用19.5 18.0布鲁克邦德 5.7 5.7其他品牌 3.5 4.7自有品牌15.3 24.1⏹雀巢公司：该公司是一家瑞士公司，1939年以最初的“雀巢”品牌大入英国咖啡市场。