怎样写好一封外贸函电(英文)

How to Write an Effective Business Email?

I.Email or Phone call or wechat

1. For non native english speakers, Email can let you better understand each other

2. By call, sometimes, customers feel disturbing often, an offense to privacy

3. If call is a must, make it short

4. Wechat is better than phone call in making customers feeling less disturbing

5. Email better than wechat better than phone call

II.Spam Emails

1. Spam emails should be well recognized and abandoned. Never touch fraud attachment.

If the email contents are mainly on attachment downloading, be attention that it maybe a spam email. When you write emails, do not focus too much on attachment.

large size of attachment can also help figure the spam emails out.

III.Good emails

1.In good emails, the pictures should be smaller

2.Server sometimes will hinder or detect some spam emails or fishing emails.

3.To prevent this, ask customers to put ur email to whilelist.

4.Headline

Headline should avoid sensitive words like "best price for" "the best best price of" "help you to make money"

Avoid simply saying u are the best, tell in which way you are the best and what benefir you can.give to customers

Email structure

Company mails are better than QQ email. This can win more trust.

If you use company emails, after salesman leaving, you just need to change passwords.

If customers copy this email to several person, when you reply, please reply to all.

When you send to customers from different companies, do not only send one email, use copy to sb. invisibly.

Before writng email, think who u are writing to, and choose a best topic, interesting and intriguing.

avoid urgent or important ot request im emails

avoid “my.dear” "happy weekend" in headline, just tell what you sell and why you write

avoid reminder, free, discount, sale, help, solution, don't, excitng, unique, best, partner, friend use headlines like"mr. lucas, question for you" "strategies for achieving.....""how are you responding to....""Question about.....""Have you considered (idea or strategy)"

5.Salutation

Do not use to whom it may concern, dear sir/madam, Lucas, hi, friend, honey.

6.Opening line

Do not make yourself small, saying some self deminishing words.

Make more clearance to previous correspondance

To say how you find the receipt's information

To say why you are writing to them

Personal idea: When you write emails, put yourself in your customers' shoes and be formal Before tou send emails, research on this company and customize the emails.

7. Emails' body